GLOBAL DISTRIBUTION
An estimated 2,200 perfumes were launched in 2017 worldwide, 10% more than in 2016.
The turnover of these new launches grow of 39% this year compared to 2016, in particular feminine ones which represent now 14% of the total Feminine fragrances turnover.
Regarding the distribution, the niche perfumery is increasing more and more each year, that leads to a rise of unisex perfumes which represent more than 50% of the total market. The Feminine part is still more than twice the masculine one with 34% and 16%, respectively. *
* Source: Michael Edwards database, Volume growth data 3 DISTRIBUTION CHANNEL OF NEW LAUNCHES
50% Niche Perfumery 33% Selective Perfumery 17% Massmarket, Direct Selling
* Source: Michael Edwards database 4 NEW LAUNCHES OLFACTIVE FAMILIES DISTRIBUTION
50% 53%
32% 22%
11% 11% 8% 4% 3% 2% 4% Women Men Floral Floriental Chypre Fruity Woody Oriental Citrus Fougere Woody Citrus Oriental
39%
22% 17%
7% 4% 4% 4% 3%
Shared Floral Woody Citrus Oriental Floriental Chypre Fougere Fruity
* Source: Michael Edwards database 5 TOP FEMININE NEW LAUNCHES IN 2017
6 TOP MASCULINE NEW LAUNCHES 2017
7 TOP SHARED NEW LAUNCHES 2017
8 TOP 30 2017 - FRANCE
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 La Vie est Belle LANCÔME 2012 3,9 1 Floriental Woody
2 J'adore CHRISTIAN DIOR 1999 3,3 2 Floral Fruity Coco 3 CHANEL 2001 2,9 3 Chypre Fruity 17,20% Mademoiselle 23,30% Floriental 4 Chanel N°5 CHANEL 1921 2,2 5 Floral Aldehydic
5 Angel MUGLER 1992 2,2 6 Oriental Edible 6 Gabrielle CHANEL 2017 2,1 NEW Floral Green Floral La Petite Robe 7 GUERLAIN 2009 2,1 4 Floriental Edible Top 30 Olfactive Family Distribution Noire 17,80% YVES SAINT 8 Black Opium 2014 2,1 7 Floriental Ambery LAURENT (Market Share) Chypre 9 Miss Dior CHRISTIAN DIOR 2005 1,9 16 Chypre Fruity
10 Scandal JEAN PAUL GAULTIER 2017 1,8 NEW Oriental Edible Oriental 11 Si ARMANI 2013 1,8 8 Chypre Fruity 41,70%
12 La Nuit Trésor LANCÔME 2015 1,6 10 Floral Fruity YVES SAINT 13 Mon Paris 2016 1,6 13 Chypre Fruity LAURENT 14 Mon Guerlain GUERLAIN 2017 1,5 NEW Oriental Aromatic
15 Flower by Kenzo KENZO 2000 1,5 9 Floral Musky
16 Shalimar GUERLAIN 1925 1,4 11 Oriental Ambery
17 Alien MUGLER 2005 1,2 14 Floral Woody 18 Opium YVES SAINT LAURENT 1977 1,0 19 Oriental Spicy 40,30% 19 Twilly HERMES 2017 1,0 NEW Floral Green 20 Lady Million PACO RABANNE 2010 0,9 17 Floriental Edible Top 30 Olfactive Sub-Family Distribution La Vie Est Belle 21 LANCÔME 2017 0,9 NEW Floral Oriental l’Eclat (Market Share) 22 Aura MUGLER 2017 0,9 NEW Floriental Fruity
23 Chloé Signature Chloé 2007 0,9 22 Floral Floral 15,20% 24 Live Irresistible GIVENCHY 2015 0,8 15 Floral Fruity 11,10% 25 Amor Amor CACHAREL 2003 0,8 35 Floriental Fruity 6,70% 7,60% 26 Because it’s You EMPORIO ARMANI 2017 0,8 NEW Floral Fruity 4,80% 3,50% 3,30% 3,30% 2,20% 2% 27 Kenzo World KENZO 2016 0,8 25 Floral Fruity
28 Trésor LANCÔME 1990 0,7 23 Floral Fruity
29 Nina NINA RICCI 2006 0,7 21 Floral Fruity Woody Fruity Aldehydic Edible Green Ambery Aromatic Musky Spicy Floral oriental
30 Paris YVES SAINT LAURENT 1983 0,7 24 Floral Floral 9 TOP 30 2017 - FRANCE
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY 1,90% 4,60% 1 Bleu CHANEL 2010 5,7 2 Woody Aromatic 3% 2 Sauvage CHRISTIAN DIOR 2015 5,5 1 Fougere Aromatic
3 Terre d’Hermès HERMES 2006 4,7 3 Woody Spicy Woody 4 1 Million PACO RABANNE 2008 3,2 5 Woody Oriental 6,80%
5 Boss Bottled HUGO BOSS 1998 3,2 6 Woody Fruity Fougere
6 Le Mâle JEAN PAUL GAULTIER 1995 3,0 7 Fougere Ambery
7 Invictus PACO RABANNE 2013 2,9 4 Woody Marine Citrus
8 Eau Sauvage CHRISTIAN DIOR 1966 2,6 8 Citrus Chypre Top 30 Olfactive Family Distribution 53% Aromatic 9 Azzaro Wanted AZZARO 2016 2,3 11 Woody Aromatic 30,70% La Nuit de YVES SAINT 10 2009 2,1 9 Woody Oriental l’Homme LAURENT Oriental YVES SAINT 11 Y 2017 1,9 NEW Aromatic Fruity LAURENT Stronger With Floral 12 EMPORIO ARMANI 2017 1,9 NEW Fougere Woody You 13 Boss The Scent HUGO BOSS 2015 1,8 10 Woody Fruity
14 Habit Rouge GUERLAIN 1965 1,7 15 Oriental Citrus
15 Acqua Di Gio GIORGIO ARMANI 1996 1,7 14 Citrus Marine
16 Only The Brave DIESEL 2009 1,6 19 Fougere Ambery
17 L’homme YVES SAINT LAURENT 2006 1,6 13 Fougere Aromatic
18 L’homme Idéal GUERLAIN 2014 1,6 12 Woody Oriental 28,10% 19 Chrome AZZARO 1996 1,5 16 Fougere Citrus Azzaro pour 20 AZZARO 1978 1,5 17 Fougere Aromatic Homme Top 30 Olfactive Sub-Family Distribution Allure Homme 21 CHANEL 2004 1,4 18 Woody Citrus Sport (Market Share) 22 Gentleman GIVENCHY 2017 1,3 NEW Woody Spicy Dior Homme 23 CHRISTIAN DIOR 2007 1,3 21 Woody Floral Intense 12,50% 24 Fahrenheit CHRISTIAN DIOR 1988 1,2 22 Floral Woody 12,20% 9,50% 10,10% 25 Pure XS PACO RABANNE 2017 1,2 NEW Oriental Aromatic 7,30% 7,30% 26 Dior Homme CHRISTIAN DIOR 2005 1,2 20 Woody Floral 4,10% 4,90% 4% 27 Hugo man HUGO BOSS 1995 1,0 23 Fougere Fruity
28 Allure Homme CHANEL 1998 0,9 25 Fougere Ambery
29 Ultra Mâle JEAN PAUL GAULTIER 2015 0,9 26 Fougere Ambery aromatic spicy oriental fruity ambery marine chypre woody citrus floral 30 Armani Code ARMANI 2004 0,8 27 Woody Oriental 10 TOP 30 2017 - EUROPE
YEAR OF MARKET OLFACTIVE OLFACTIVE RANKING PERFUME BRAND LAUNCH SHARE (%) FAMILY SUB-FAMILY
1 La Vie est Belle LANCÔME 2012 15 Floriental Woody
2 Coco Mademoiselle CHANEL 2001 14 Chypre Fruity
3 J'adore CHRISTIAN DIOR 1999 11,6 Floral Fruity 10,40% floriental 4 Chanel N°5 CHANEL 1921 10 Floral Aldehydic 5,40% 24,30% 5 Gabrielle CHANEL 2017 8,3 Floral Green chypre 6 Black Opium YVES SAINT LAURENT 2014 8,3 Floriental Ambery
7 Alien MUGLER 2005 7,8 Floral Woody Top 30 Olfactive Family Distribution floral 8 Si ARMANI 2013 7,4 Chypre Fruity (Market Share) 9 CK One CALVIN KLEIN 1994 6,5 Citrus Floral citrus 10 Angel MUGLER 1992 5,9 Oriental Edible 36,40% 23,50% 11 Lady Million PACO RABANNE 2010 5,6 Floriental Edible oriental 12 Scandal JEAN PAUL GAULTIER 2017 5,5 Oriental Edible
13 Chloé Signature Chloé 2007 5,4 Floral Floral
14 For Her NARCISO RODRIGUEZ 2003 5,4 Chypre Floral
15 Miss Dior CHRISTIAN DIOR 2005 4,4 Chypre Fruity
16 Light Blue DOLCE & GABBANA 2001 4,1 Floral Woody
17 Mon Paris YVES SAINT LAURENT 2016 4 Chypre Fruity
18 Hypnotic Poison CHRISTIAN DIOR 1998 3,5 Oriental Ambery 19 Olympéa PACO RABANNE 2015 3,1 Floriental Woody 31,50% 20 Good Girl CAROLINA HERRERA 2016 2,9 Floriental Fruity Top 30 Olfactive Sub-Family Distribution 21 Trésor LANCÔME 1990 2,0 Floral Fruity
22 The One DOLCE & GABBANA 2006 2,6 Floral Woody (Market Share) 20,40% 23 Flower by Kenzo KENZO 2000 2,4 Floral Musky
24 Tiffany & Co TIFFANY & CO 2017 2,4 Chypre Floral 12,30% 25 Because it’s You EMPORIO ARMANI 2017 2,2 Floral Fruity 11,90% 26 Eau de Rochas ROCHAS 1970 2,2 Citrus Chypre 7,40% 6,20% 6,30% La Petite Robe 27 GUERLAIN 2009 2,1 Floriental Edible Noire 28 Amor Amor CACHAREL 2003 1,9 Floriental Fruity 1,50% 1,40% 1,10%
29 Opium YVES SAINT LAURENT 1977 1,8 Oriental Spicy woody fruity aldehydic green ambery floral edible musky chypre spicy 30 Twilly HERMES 2017 1,8 Floral Green 11 TOP 30 2017 - EUROPE
YEAR OF MARKET OLFACTIVE OLFACTIVE RANKING PERFUME BRAND LAUNCH SHARE (%) FAMILY SUB-FAMILY 1 Bleu CHANEL 2010 5,7 Woody Aromatic 3,10% 2 Sauvage CHRISTIAN DIOR 2015 5,5 Fougere Aromatic 4,70% 6,80% 3 Terre d’Hermès HERMES 2006 4,7 Woody Spicy woody 4 1 Million PACO RABANNE 2008 3,2 Woody Oriental 5 Boss Bottled HUGO BOSS 1998 3,2 Woody Fruity fougere 6 Le Mâle JEAN PAUL GAULTIER 1995 3,0 Fougere Ambery Top 30 Olfactive Family Distribution 7 Invictus PACO RABANNE 2013 2,9 Woody Marine 54,10% citrus 8 Eau Sauvage CHRISTIAN DIOR 1966 2,6 Citrus Chypre 31,30% 9 Azzaro Wanted AZZARO 2016 2,3 Woody Aromatic aromatic La Nuit de 10 YVES SAINT LAURENT 2009 2,1 Woody Oriental l’Homme 11 Y YVES SAINT LAURENT 2017 1,9 Aromatic Fruity oriental
12 Stronger With You EMPORIO ARMANI 2017 1,9 Fougere Woody
13 Boss The Scent HUGO BOSS 2015 1,8 Woody Fruity
14 Habit Rouge GUERLAIN 1965 1,7 Oriental Citrus
15 Acqua Di Gio GIORGIO ARMANI 1996 1,7 Citrus Marine
16 Only The Brave DIESEL 2009 1,6 Fougere Ambery
17 L’homme YVES SAINT LAURENT 2006 1,6 Fougere Aromatic
18 L’homme Idéal GUERLAIN 2014 1,6 Woody Oriental 28,50% 19 Chrome AZZARO 1996 1,5 Fougere Citrus Azzaro pour 20 AZZARO 1978 1,5 Fougere Aromatic Homme Allure Homme 21 CHANEL 2004 1,4 Woody Citrus Top 30 Olfactive Sub-Family Distribution Sport 22 Gentleman GIVENCHY 2017 1,3 Woody Spicy (Market Share) Dior Homme 23 CHRISTIAN DIOR 2007 1,3 Woody Floral Intense 12,50% 12,60% 24 Fahrenheit CHRISTIAN DIOR 1988 1,2 Floral Woody 9,60% 25 Pure XS PACO RABANNE 2017 1,2 Oriental Aromatic 8,80% 7,40% 7,40% 26 Dior Homme CHRISTIAN DIOR 2005 1,2 Woody Floral 5% 4,20% 4% 27 Hugo man HUGO BOSS 1995 1,0 Fougere Fruity
28 Allure Homme CHANEL 1998 0,9 Fougere Ambery
29 Ultra Mâle JEAN PAUL GAULTIER 2015 0,9 Fougere Ambery aromatic spicy oriental fruity ambery marine chypre woody citrus floral 30 Armani Code ARMANI 2004 0,8 Woody Oriental 12 TOP 30 2017 - US
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY Coco 1 CHANEL 2001 4,8 1 Chypre Fruity Mademoiselle 2,60% 2,10% 2 La Vie est Belle LANCÔME 2012 2,7 2 Floriental Woody Chance Eau 3 CHANEL 2010 2,6 3 Floral Fruity Tendre 4 Light Blue DOLCE & GABBANA 2001 2,0 4 Floral Woody 18,40% 5 Flowerbomb VIKTOR & ROLF 2005 1,9 5 Floral Oriental chypre
6 J'adore CHRISTIAN DIOR 1999 1,9 6 Floral Fruity floriental 7 Gabrielle CHANEL 2017 1,8 NEW Floral Green
8 Beautiful ESTÉE LAUDER 1985 1,7 8 Floral Floral Top 30 Olfactive Family Distribution floral 9 Chanel N°5 CHANEL 1921 1,7 7 Floral Aldehydic (Market Share) 16,70% 10 Happy CLINIQUE 1998 1,5 9 Floral Citrus oriental YVES SAINT 11 Mon Paris 2016 1,4 10 Chypre Fruity LAURENT 60,20% 12 Gucci Bloom GUCCI 2017 1,4 NEW Floral Floral citrus
13 Cashmere Mist DKNY 1994 1,3 11 Floriental Powdery
14 Good Girl CAROLINA HERRERA 2016 1,3 0 Floriental Fruity
15 Amazing Grace PHILOSOPHY 2004 1,2 12 Floral Musky
16 Bright Crystal VERSACE 2006 1,2 17 Floral Fruity
17 Pleasures ESTÉE LAUDER 2008 1,1 13 Floral Green
18 Angel MUGLER 1992 1,1 14 Oriental Edible 42,70% 19 Black Opium YVES SAINT LAURENT 2014 1,1 15 Floriental Ambery 20 Daisy MARC JACOBS 2007 1,0 19 Floral Fruity Top 30 Olfactive Sub-Family Distribution 21 Viva La Juicy JUICY COUTURE 2008 0,8 NEW Floriental Fruity
22 Romance RALPH LAUREN 1998 0,9 18 Floral Green (Market Share)
23 Woman RALPH LAUREN 2017 0,9 NEW Floral Fruity
24 Chance CHANEL 2002 0,9 21 Chypre Floral Chance Eau 25 CHANEL 2007 0,9 24 Citrus Floral 13,40% Fraîche 10,90% 26 Euphoria CALVIN KLEIN 2005 0,8 22 Floral Fruity 8,80%
27 Trésor LANCÔME 1990 0,8 23 Floral Fruity 4,10% 4% 3,50% 3% 2,60% 2,60% 1,60% 2,80% Daisy Eau So 28 MARC JACOBS 2011 0,8 28 Floral Fruity Fresh 29 Tiffany&Co EDP TIFFANY & CO 2017 0,8 NEW Chypre Floral fruity woody oriental green aldehydic citrus floral powdery edible ambery spicy musky 30 Gucci Bamboo GUCCI 2015 0,7 16 Floral Spicy 13 TOP 30 2017 - US
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY 3,20% 1,20% 1 Bleu CHANEL 2010 7,9 1 Woody Aromatic
2 Sauvage CHRISTIAN DIOR 2015 6,1 3 Fougere Aromatic woody 3 Acqua Di Gio GIORGIO ARMANI 1996 6,0 2 Citrus Marine 14% 4 Armani Code ARMANI 2004 3,0 5 Woody Oriental fougere 5 Polo Blue RALPH LAUREN 2003 2,6 4 Fougere Aromatic 35,90% 6 Y YVES SAINT LAURENT 2017 2,2 NEW Aromatic Fruity citrus 7 Eros VERSACE 2012 2,0 12 Aromatic Fougere 13,20% 8 Gucci Guilty GUCCI 2011 1,9 10 Fougere Aromatic Top 30 Olfactive Family Distribution aromatic 9 Light Blue DOLCE & GABBANA 2007 1,8 6 Citrus Aqueous
10 Polo Red RALPH LAUREN 2013 1,7 NEW Woody Oriental chypre
11 1 Million PACO RABANNE 2008 1,7 13 Woody Oriental oriental 12 Legend MONTBLANC 2011 1,7 11 Aromatic Fougere 32,50%
13 Invictus PACO RABANNE 2013 1,7 7 Woody Marine
14 L’homme YVES SAINT LAURENT 2006 1,6 9 Fougere Aromatic Versace Man 15 VERSACE 2005 1,4 17 Woody Fruity Eau Fraiche Jimmy Choo 16 JIMMY CHOO 2014 1,4 14 Fougere Aqueous Man 17 The One DOLCE & GABBANA 2008 1,4 15 Woody Ambery
18 Dylan Blue VERSACE 2016 1,3 16 Aromatic Fougere 38,10% 19 Wanted AZZARO 2016 1,2 0 Woody Aromatic 20 Eternity for men CALVIN KLEIN 1989 1,2 18 Fougere Fruity Top 30 Olfactive Sub-Family Distribution Versace pour 21 VERSACE 2008 1,2 20 Woody Aromatic Homme Acqua Di Gio (Market Share) 22 GIORGIO ARMANI 2015 1,1 19 Aromatic Woody Profumo 23 Polo Black RALPH LAUREN 2005 1,0 21 Fougere Aqueous Luna Rossa 24 PRADA 2017 1,0 NEW Fougere Woody Carbon 13% 10,80% 25 Polo RALPH LAUREN 1978 1,0 23 Chypre Woody 9,50% 8,50% 7,10% 6,40% 26 Aventus CREED 2010 0,9 29 Chypre Leathery 3,70% 27 Chrome AZZARO 1996 0,8 25 Fougere Citrus 1,50% 1,40%
28 Le Mâle JEAN PAUL GAULTIER 1995 0,8 27 Fougere Ambery
29 Legend Spirit MONTBLANC 2016 0,8 26 Fougere Fruity aromatic marine oriental fruity fougere aqueous woody leathery ambery citrus
30 Obsession CALVIN KLEIN 1986 0,7 28 Oriental Woody 14
SUMMARY
16
LIBERTY ROAD
Women are seeking for evasion and freedom year round. They want to discover new horizons and feel free.
.
18 LIBERTY ROAD - ESCAPE
Sunny Side Up JULIETTE HAS A GUN EDP This trends is influenced olfactively by solar, milky, woody and floral notes: - Milky notes : Coconut, Almond, Hazelnut, Fig - Woody notes: Sandalwood and Cedarwood - Floral notes: White Flowers, Gardenia, Orris, Lily
Woody Fruity: Dry Woods, Sandalwood, Coconut, Vetiver, Orange Blossom, Cedarwood, Fig
Black Opium Floral Shock Just Rock For Her Aura YVES SAINT LAURENT ZADIG&VOLTAIRE THIERRY MUGLER EDP EDP EDP
Oriental Fruity: Hazelnut, Pear, Floral Fruity: Milky, Smoked, Spicy, Floriental Fruity : Almond, Green, Lemon, Gardenia, Orange Blossom, Cinnamon, Sandalwood, Dry Amber Heliotrope, Orange Blossom, Caramel, Tuberose, Bubble-gum, Strawberry 19 Hazelnut
Jasmine Orange Blossom
Sandalwood Vanilla LIBERTY ROAD - SPLASH
Alien Eau Sublime THIERRY MUGLER EDT This trends is influenced olfactively by fresh floral and citrus notes: - Solar Flowers: Neroli, Orange Blossom, Frangipani - Citrus notes: Bergamot, Petitgrain, Yuzu
Floral Oriental: Citrus, Lemon, Grapefruit, Mint, Blackcurrant, Vanilla, Orange Blossom
Sole Di Positano Aqua Allegoria Izia TOM FORD Bergamote Calabria SISLEY EDP GUERLAIN EDP EDT
Floral Green Citrus: Neroli, Citrus: Bergamot, Neroli, Grapefruit, Citrus Fruity: Citronella, Lemon, Bergamot, Petitgrain, Green, Musky Lemon, Yuzu, Green, Clementine Grapefruit, Blackcurrant, Rose, White Musks 21 Bergamot Lavender
Neroli
White Musks
BUCOLIC DREAMS
This topic brings back to life every inner-child in the world, dealing with love, happiness, and nature.
24 BUCOLIC DREAMS- INNOCENCE
Bloom GUCCI EDP This trends is influenced olfactively with green floral and sparkling fruity notes: - Fresh flowers: Green Rose, Honeysuckle, Jasmine - Sparkling Fruits: Blackcurrant, Passion Fruit, Rhubarb
Floral Green: Jasmine, Honeysuckle, Green Notes, Aqueous Notes
Sky di Gioia Mademoiselle Rochas Fleur De Pêcher GIORGIO ARMANI ROCHAS KARL LAGERFELD EDP EDP EDP
Floral Fruity: Violet, Raspberry, Floral Fruity: Fruity, Passion Fruit, Citrus Green: Blackcurrant, Tomato Blackcurrant, Tomato Leaf, Rose, Blackcurrant Sorbet, Jasmine, Leaf, Bergamot, Floral, Jasmine, Lychee, Mimosa Sandalwood Musky 25 BLACKCURRANT - RIBES NIGRUM
• Olfactive Classification: Fruity Note
• Olfactive Description: green, sulphurated, bitter, red fruits
• Origine: France
• Extraction Method: Extraction with volatile solvents of blackcurrant buds
• Known for its medicinal virtues against fever, migraines, rheumatism and insect bites.
• Currently, blackcurrant is used for giving a green smell, sulphurous, acid, bitter and animal taste. It is harvested once a year whichs make the shoots of blackcurrant reserved to luxurous perfumery only.
Baies SI DIPTYQUE ARMANI EDP • Emblematic • Current 2013 Perfume Perfume
26 Blackcurrant
Rose Jasmine Violet
Sandalwood Raspberry BUCOLIC DREAMS – FREEDOM & JOY
Nina Monster NINA RICCI EDT This trend is influenced by colorful fragrances mostly floral and fruity: - Sparkling Notes: Grapefruit, Passion Fruits, Citrus - Juicy Fruits: Orchads Fruits, Exotic Fruits, Red Fruits
Oriental Fruity: Apple, Strawberry, Hazelnut
The Scent Intense Very Sexy Now Sì Passione HUGO BOSS VICTORIA’S SECRET GIORGIO ARMANI EDP EDP EDP
Floral Fruity: Strawberry, Bubble- Floral Fruity: Coconut, Pineapple, Floral Fruity: Balckcurrant, gum, Exotic, Orange Blossom, Mint, Sheer Floral, Jasmine Raspberry, Pineapple, Apple, Milky,, Raspberry Dry Woods, Orange, Lemon, Rose 28 Grapefruit Pomegranate
Rose Peach
Raspberry White Musks BUCOLIC DREAMS- NATURAL ELEMENTS
L’eau Rosée MIU MIU Linked to the natural elements, the trend is EDT olfactively inlfuenced by floral, ozonic and musky notes: - Light Flowers: Water Jasmine, Peony, Lily Of The Valley, Rose - Green Fruits: Pear, Apple - Ozonic notes: Cucumber, Watermelon Floral Citrus: Bergamot, Lemon, Lime, Lily Of The Valley, Pear, Peony, Rose, Sandalwood,
Star Magnolia L’EAU Kenzo World JO MALONE JIMMY CHOO KENZO EDC EDT EDT
Floral Green Fruity: Powdery, Lily Of Floral Citrus: Rose, Peony, Light Floral Aquatic: Rose, Aqueous, Lily The Valley, Green, Pear, Apple Jamsine, Citrus, Tea Of The Valley, Citrus, Musky
30 Pink Pepper Mandarin
Lily of the Valley Water Jasmine
Patchouli
EMPOWERMENT
With character and strength, the modern woman leads the world and follow it’s way. She is independant and unbreakable.
33 EMPOWERMENT – UNBREAKABLE WOMEN
La Vie Est Belle L’Eclat LANCÔME EDP This trend is olfactively influenced by opulant flowers and spicy notes to give a real character to the perfume: - Opulent Flowers: Tuberose, Jasmine, Mimosa, Orris, Lily - Spices: Ginger, Cumin, Carrot seeds Floral Oriental : Orris, Powdery, Jasmine, Vanilla, Ambrette, Carrot seeds, Caramel
The One Flower Eau de Lumière Twilly DOLCE&GABBANA KENZO HERMES EDT EDP EDP
Floral Powdery: Lily, Green, Honey, Floral Powdery: Solar Flowers, Floral Green Spicy: Ginger, Green, Mimosa, Peach, Spicy, Cumin Tuberose, Ylang, Green, Violet, Galbanum, Aldehydic Notes, Honey, Almond Tuberose, Solar, Orange Blossom 34 TUBEROSE - TUBEROSA POLIANTHES
• Olfactive Classification: Floral Note
• Olfactive Description: Carnal, Creamy, Jasmine, White Flowers, Heady
• Origine: India, Egypt
• Extraction Method: Extraction with volatil solvents of tuberose petals
• Originally, women were prohibited to go to the gardens where they can find tuberose due to their erotic powers. Tuberose was been introduced in the XVII century in Grasse.
• Emblematic • Current FRACAS Perfume Perfume Twilly ROBERT PIGUET HERMES EDT EDP 1948 2017
35 Ginger
Tuberose Orris
Honey Tonka Beans Sandalwood EMPOWERMENT - EMANCIPATION
Mon Guerlain GUERLAIN Through this trend, aromatic and woody notes are EDP present to give a certain masculine connotation to these perfumes. Some spicy notes support this masculine aspect: - Aromatic notes: Lavender, Rosemary, Mint - Dry Woods and Spices: Cedarwood, Patchouli, Pepper Oriental Aromatic : Lavender, Vanilla, Tonka Bean, Balms, Heliotropine
Goldea the Roman Night Shards Of Cedar & Red Thyme Bombshell Nights BULGARI JO LOVES VICTORIA’S SECRET EDP EDT EDP
Floral Aromatic: Floral, Green, Citrus Aromatic : Lavender, Lemon, Woody Fruity: Mango, Passion Fruit, Marine, Mint, Lavender, Citrus, Green, Neroli, Patchouli, Mint, Pineapple, Green, Green Lemon, Dry Coumarin Cedarwood, Oak Moss Woody, Coconut, Lavender 37 LAVENDER - LAVANDULA OFFICINALIS
• Olfactive Classification: Aromatic Note
• Olfactive Description: Herbaceous, Medicinal, Camphoraceous, Clean, Balsamic
• Origine: France, Bulgaria
• Extraction Method: Steam distillation of freshly cut flowers and spikes
• Lavender finds its roots nearby the Romans who, in the Ancien Greece, used this flower to perfume their bath and laundry.
• Often used to convey a green garden’s feeling with its fresh, citrus and woody accord
• Emblematic Perfume • Current Perfume
English Lavender Mon Guerlain EDT GUERLAIN YARDLEY EDP 1913 2017
38 Lavender
Jasmine Rose Candied Fruits
Vanilla Patchouli Amber Woods
BAD GIRLS
So Fatale, women are full of ideas to seduce men, they are ready to play with prohibition to achieve their own goals.
41 BAD GIRLS – FORBIDDEN BEHAVIOUR
Poison Girl DIOR EDT Excess and overdose is meant in this tendancy. Edible, fruity and liquorous notes make these perfumes very greedy and attractive: - Edible notes: Almond, Caramel, Liquorice - Black Fruits: Cherry, Blackberry, Plum - Liquorous Notes: Cherry, Lychee, Coffee, Plum Oriental Edible: Almond, Caramel, Orange, Cocoa, Vanilla, Powdery
La Petite Robe Noir Black Perfecto Girl Of Now Flowerbomb Nectar GUERLAIN ELIE SAAB VIKTOR&ROLF EDP EDP EDP Intense
Oriental Woody: Cherry, Patchouli, Oriental Fruity: Almond, Cherry, Oriental Floral: Fruity, Orris, Rose, Liquorice, Peony, Plum Bubble Gum, Vanilla Cherry, Liquorice, Vanilla
42 ALMOND - SYNTHETIC
• Olfactive Classification : Fruity Note
• Olfactive Description: Powdery, Edible, Soft, Vanilla, Heliotrope, Suave, Balsamic, Dry Fruits
• Origin: France
• Extraction Method: Synthetic
• Synthetic Components: Almond note is created with coumarin, heliotropine or alcohol benzylic
• In the Greek Antiquity, Greeks recognized in almond a holy existence linked to fertility.
• Almond brings to perfumes a balsamic, suave and edible note.
• Emblematic Perfume • Current Perfume Hypnotic Poison Poison Girl DIOR DIOR EDT EDP 1998 2016
43 Cherry
Orange Blossom Rose
Almond Raspberry Patchouli BAD GIRLS- SEDUCTION
Fleur De Musc For Her NARCISO RODRIGUEZ EDP The elegant chypre accord modernized by sparkling fruits and trendy flowers. - Green and Opulent Flowers: Jasmine, Green Rose, Tuberose - Fruits: Blackcurrant, Lychee
Chypre Floral: Green Rose, Oxyde, Chypre, Lychee, Musky
Chloé Absolu De Parfum Gucci Guilty Absolute Tiffany & Co CHLOE GUCCI TIFFANY EDP EDP EDP
Chypre Floral: Rose, Aqueous, Floral Fruity : Rose, Blackcurrant, Chypre Green Floral: Green, Woody, Patchouli Chypre, Green, Dill, Patchouli Aqueous, Jasmine, Peach, Patchouli
45 Lychee Blackcurrant
Rose
Patchouli Raspberry
SUMMARY
48
NEW FRESHNESS
Men are looking for modernisation of their standard with boldness and addictive originality.
50 NEW FRESHNESS – COLOGNE REVIVAL
Only The Brave High DIESEL EDT This trend upgrades famous Cologne accord through fresh spices, green and bitter citrus notes: - Fresh Spices: Ginger, Pepper, Pink Pepper - Citrus Notes: Grapefruit, Mandarin, Bergamot
Citrus Aquatic Green: Aquatic Notes, Ginger, Lime, Spicy, Pepper, Incense, Labdanum
L’Homme Eau De Citron Noir Dior Homme Sport LACOSTE HERMÈS DIOR EDT EDC EDT
Citrus Spicy Fruity: Grapefruit, Citrus Spicy: Citrus, Bergamot, Citrus Woody Spicy: Lemon, Pepper, Mandarin, Green, Exotic Lemon, Grapefruit, Ginger, Green Aldehydic, Dry Woods, Pepper, Fruits Notes, Aqueous, Oak Moss 51 GINGER - ZINGIBER OFFICINALE
• Olfactive Classification: Spicy Note
• Olfactive Description: Spicy, Sharp, Soapy, Citrus
• Origine: Africa, South America, China, Japan
• Extraction Method: Steam distillation of ginger rhizomes
• Known for its therapeutic vertues, ginger has been used for a long time to mommify the momies. Warm and sensual smells from the ginger is known for millenia and don’t stop declining in many perfumes.
• Emblematic Perfume • Current Perfume
Bois Des Îles Bois De Vétiver CHANEL KARL LAGERFELD EDT EDT 1926
52 Ginger Mint Grapefruit
Sage Tea
Cedarwood Moss NEW FRESHNESS – FREEZING MAN
Man Ice JIMMY CHOO New marine and aromatic fragrances updated with icy EDT notes and fresh citrus: - Aromatic notes: Icy Mint, Eucalyptus - Citrus notes: Lemon, Lime, Cedrat
Mint + Lime = Mojito! A very tasty and famous accord
Citrus Spicy: Cedrat, Bergamot, Vetyver, Aqueous, Grapefruit, Pepper
A*men Kryptomint Hugo Urban Journey Azzaro Solarissimo Marettimo THIERRY MUGLER HUGO BOSS AZZARO EDT EDT EDT
Oriental Fruity: Strawberry, Mint, Woody Aquatic: Mint, Lemon, Fougere Aromatic : Lime, Mint, Chocolate, Pineapple, Sweet, Apple, Cedarwood, Tea, Aqueous Green, Fruity, Melon, Apple, Marine, Patchouli Notes Cistus, Amber Wood 54 MINT - MENTHA SPICATA
• Olfactive Classification: Aromatic Notes
• Olfactive Description: Pepper, Citrus, Floral, Green, Herbs, Fougere
• Origine: France, Inde, Maroc, Chine
• Extraction Method: Steam distillation of freshly cut leaves
• Considered as a « aphrodisiac », the mint was forbidden to Greek soldier. Arabs named the mint « Plant of Harems »
• Today, the mint is used for its toning and refrigerant proprieties. It gives an icy green and citrus taste to a perfume with a slight spicy accord. • Emblematic Perfume • Current Perfume
Roadster A*men Kryptomint CARTIER THIERRY MUGLER EDT EDT 2008 2017
55 Mint Lemon
Mojito accord Lavender
Vetiver Moss
PERFORMANCE
Sensuality and virility blended together lead to this Performance part where men are more irresistible than ever.
58 PERFORMANCE – MANHOOD
Just Rock For Him ZADIG&VOLTAIRE EDT The perfect viril fragrances created with a very dry woody base and thick with amber notes. Punchy fruity notes also make perfumes more exotic and rough: - Exotic Fruits: only Pineapple - Dry base notes: cedarwood, amber woods, vetyver Woody Ambery: Cedarwood, Elemi, Patchouli, Vetyver, Myrrh, Incense, Dry Amber
Acqua Di Giò Absolu Stronger With You Wanted Freeride GIORGIO ARMANI EMPORIO ARMANI AZZARO EDP EDT EDT
Woody Aromatic: Dry Woods, Oriental Woody Spicy: Pineapple, Woody Fruity Citrus: Peach, Exotic Pineapple, Aquatic Notes, Cedarwood, Cinnamon Fruits, Pineapple, Cedarwood, Lavender, Green Notes, Cedarwood Ambery, Cistus 59 Pineapple Lavender
Geranium
Cedarwood Dry Woods Amber PERFORMANCE- BOLDNESS
Invictus EDT Intense PACO RABANNE EDT Modernize the classic Fougere accord with edible, addictive and ambery notes: - Ambery notes: Tonka Bean, Vanilla - Edible Notes: Chocolate, Cinnamon
Fougere Woody: Ambery, Pepper, Cumin, Fruity, Cistus, Banana, Tonka Bean
WOW! CR7 Legend JOOP CRISTIANO RANALDO MONTBLANC EDT EDT EDT
Fougere Oriental: Chocolate, Fougere Ambery: Aromatic Notes, Aromatic Fougere: Lavender, Musky, Earthy, Dry Woods, Apple, Tonka Bean, Cinnamon Bergamot, Verbena, Oak Moss, Oak Moss Geranium, Rose, Apple, Sandalwood, Tonka Bean 61 Pineapple Lavender
Geranium Cinnamon
Moss Vanilla Tonka Bean PERFORMANCE – CARNAL SWEETNESS
Legend Night MONTBLANC EDP The boom of Oriental fragrances for men leads to a rise of edible notes becoming more and more addictive and playing with an overdose of patchouli - Edible notes: Chocolate, Liquorice, Vanilla, Coconut - Woody notes: Patchouli Oriental Aromatic Spicy: Lavender, Vanilla, Liquorice, Cinnamon
Pour Homme Parfum The Scent Intense Gold BOTTEGA VENETA HUGO BOSS SCORPIO EDP EDP EDT
Oriental Spicy: Cardamom, Clove, Oriental Fruity Edible: Vanilla, Woody Oriental: Powdery, Balsamic, Moss, Incense, Labdanum, Cider, Coconut, Plum, Dry Woods, Rum, Spicy, Sandalwood, Cedarwood Leather, Chocolate Liquorous, Chocolate, Fig 63 Melon Apple
Orange Blossom
Chocolate Benzoin Cedarwood Patchouli
GENTLEMAN
A hint of character, and charm highlighted by authenticity to create the perfect gentleman that every women dream about.
66 GENTLEMAN – ELEGANCE & CHARACTER
Uomo Acqua VALENTINO The simple elegance of woody perfumes matching EDT with the delicacy of orris notes. This type of fragrances is moving towards mystic spices and smoky notes: - Spices: Elemi, Cinnamon, Carrot seeds - Smoky Notes: Gaïc wood, Vetiver, Incense, Tobacco Woody Spicy Carrot: Orris, Carrot seeds, Orris Butter, Cedarwood
L’Envol L’Homme Intense Mr Burberry CARTIER PRADA BURBERRY EDT EDP EDP
Leathery Spicy: Cinnamon, Mint, Woody Floral: Orris, Carrot seeds, Woody Spicy Orris: Cardamom, Pepper, Leather Note, Lime, Honey, Ambrette, Vanilla Orris, Galbanum, Cedarwood, Patchouli Lavender, Tobacco, Patchouli 67 Elemi Cardamom
Orris Lavender
Tonka Bean Cedarwood Leather GERANIUM - PELARGONIUM GRAVEOLENS
• Olfactive Classification: Aromatic Note
• Olfactive Description: Rose, Mint, Spicy, Lemon
• Origine: Egypt, China
• Extraction Method: Steam distillation of freshly cut leaves and spikes
• Often used in masculine perfumery, geranium is appreciated for its toner virtues, antidepressant, antiseptic.
• It is currently used to create Fougere accords. Distilled geranium gives a rosy nuance, less powdery and more lemony scent than rose.
• Emblematic Perfume • Current Perfume
Pour Homme Only The Brave High PACO RABANNE DIESEL EDT EDT 1973 2017
69 Orange Rosemary
Geranium Marine accord Salty Notes
Amber Patchouli
FOCUS ON INGREDIENTS
Star Magnolia JO MALONE EDC
There is no real trends in unisex fragrances, every olfactive family is represented. Most of niche perfumes are focusing on one or two precious ingredients.
Lemon, Ginger, Magnolia, Neroli, Cedarwood, Amber
Café Tuberosa Ombré Leather 16 Muguet Porcelaine ATELIER COLOGNE TOM FORD HERMESSENCE EDC absolue EDP EDT
White Flowers, Rose, Tuberose, Cinnamon, Ozonic notes, Patchouli, Green Notes, Pear, Lily of the Cacao, Coffee Leather Valley, Neroli, White Musks
72 Orange Lemon Nutmeg
Cinnamon Incense
Candied Fruits Tomato Leaf Peach
Rose
Cedarwood White Musks P e r f u m e your world
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