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TRAFFIC Traffic Trafficology, [trah-fik-ol-uh-jee], verb , 1. The study of traffic, 2. Objective, the capacity to maximise revenue traffic AFFILIATE FOCUS BY GAMBLING INSIDER JULY 2019 JULY TRAFFIC INSIDE • MONETISING TRAFFIC THROUGH ESPORTS • BIG QUESTION: AFFILIATE BENEFITS AND COSTS • CLIMBING THE COMPLIANCE MOUNTAIN • PLAY HARD: TAL ITZHAK RON, TAL RON, DRIHEM & CO LAW FIRM • SPORTS BETTING 101 Sponsored by: MONETISING THROUGH ESPORTS How to capitalise on the $6bn market Trafficology, [trah-fik-ol-uh-jee], verb , 1. The study of traffic, 2. Objective, the capacity to maximise revenue traffic AFFILIATE FOCUS BY GAMBLING INSIDER JULY 2019 JULY TRAFFIC INSIDE • Q & A WITH NEW RAIG CHAIRMAN CLIVE HAWKSWOOD • CRO AND SEARCH INTENT WORKING TOGETHER • CATENA MEDIA US’ MICHAEL DALY INTERVIEWED • THE RFM METHOD FOR VIPS • PLAY HARD: JASON ROSENBERG, AMERICAN IGAMING SOLUTIONS Sponsored by: CHANGE OF PLAN Would a gaming ad ban help affiliates? http://www.playattack.com Unique platform that gives you the highest profit You can focus on your traffic, and we'll do the rest briefi ng BAN FOR GAMBLING ADVERTS Winners PLACED ON CHILD-FACING Matching Visions has opened doors Mediacle AB to its Lithuanian will supply office following the GAMING APP BY AFFILIATE Nektan with affiliate’s expansion affiliate software and services, following the expansion of their deal evens The first affiliate ESSA has Advertisements for LottoGo EuroMillions, The app provided players with the conference in re-launched as William Hill Vegas, Betfair Bingo and opportunity to earn in-game gems by Georgia the International Dunder have been banned by the viewing adverts or performing tasks. will be held in Betting Integrity Advertising Standards Authority (ASA), The adverts in question were found to be Tbilisi on 17 Association (IBIA), as the operators failed to ensure they in breach of the Committees of Advertising October which will fight were not directed at children. Practice (CAP) Code, section 16.3.13. corruption in LottoGo, Dunder and Betfair said their This section states marketing sporting bodies and affiliates adverts were placed by affiliate Tapjoy, and communications for gambling must have since terminated contracts with it. not be directed at those aged under The adverts appeared on the 18, through the selection of media Looney Tunes World of Mayhem app in or context in which they appeared. February, a game based on the Warner The app itself also had to accept blame Brothers cartoons. for the complaints caused as it had been William Hill said it has blacklisted the marked to display “mature gambling” app and would not advertise within it marketing. This was reportedly done through Tapjoy or any other affiliate. in error and has since been corrected. Better Collective announced the The Gambling Commission has written establishment of a Catena Media to operators, reminding them to ensure new credit facility 30 began its first affiliates do not offer free-to-play games with Nordea Bank affiliate campaigns without age verification controls The years of in Mexico. Google ($45.4m) experience in sports $10m Ads opened PPC for media and publishing casino terms in the The total figure Gerry Ahern will be market in April bringing to his new XLMedia could DKK role as Director of spend in its new North American share buyback losers programme Content at Gambling. 6 June 300m com Group http://www.playattack.com Special Affiliate bonuses from Play Attack Unique platform that gives you the highest profit You can focus on your traffic, and we'll do the rest aplaycasino.com mrbit.bet slotv.com frankcasino.com driftcasino.com casinosolumbus.com briefi ng PASS NOTES Affi liates and US sports betting The US and sports betting. Can affiliates be the individual regulatory hurdles. The process for affiliates ever hope to land a bigger opportunity? is straightforward in New Jersey, but Pennsylvania is more The market certainly represents a great chance for small complicated. Different types of affiliation require different affiliates to grow and big players to cement positions, fees. Revenue shares, for example, demand an application but it is a fractured market. cost of $2,500 and a certification fee of $5,000. Why is it broken? It’s not broken, it’s just that each state represents its Will it be worth it for affiliates to operate own market, and with that comes requirements unique in every state possible if it’s so difficult to to each one. get into them in the first place? They will have to decide for themselves, state-by-state. So there’s no one-size-fits-all approach? But if the big acquisitions are any indicator, there is a Not at all. Some of the most challenging aspects will lot of money to be made. quote unquote “The in-play market continues “He comes with many years of “Becoming FunFair’s first white to grow. However, there is no managerial experience from label with Crypto Casino gives content to help customers make within the industry and will us great satisfaction. We’re informed decisions on live bets in help set an ambitious content extremely confident in our brand, the market. We see an opportunity vision that will empower the the platform and the innovative for the in-play content market and Better Collective brands, such as affiliate technology, and we can’t if we are successful with football, Bettingexpert.com, even further. wait to take Crypto Casino and we can then move into providing This will ultimately lead to a its players to the moon.” in-play content for other sports.” better experience for our users.” Andrew Synnott, Racing Post’s B2B Better Collective CEO Jesper RakeTheRake’s Founder and CEO, Marketing Manager, on the launch of Søgaard on the appointment Karim Wilkins, on the affiliate’s Intellr’s new in-play football product of Shane Anderson as Group expansion into blockchain Content Lead VISIT US AT AAC 2019 – STAND H10 the digits Traffic report Latin America Trafficology has partnered with data Overall overall Africa Asia Europe North America Oceania Europe Poker 2019 q1 experts Casino City Press to provide insight into website and traffic trends Rank +/- Website Owner Rank +/- Website Owner Rank +/- Website Owner Rank +/- Website Owner Rank +/- Website Owner Rank +/- Website Owner Rank +/- Website Owner Rank +/- Name Website across the gaming industry. 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