TRAFFIC traffic INSIDE PLAY 2019 HARD • • • COLLABORATION LOOK TOSHOULD SUPPLIERS AND • LANDING PAGES INTERACTION HYBRID SHAHAR ATTIAS,
WHY DANGEROUS PLAY HARD: PLAY THE BEST OF OF BEST THE
AFFILIATES Sponsored by:
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DECEMBER 2019 the digits Traffic report Trafficology has partnered with data experts Casino City Press to provide insight into website and traffic trends across the gaming industry. Here is a breakdown of the top 20 affiliate programs overall and by continent for H1 2019, in comparison with H2 2018.
overall Overall change
Rank +/- Name Website Owner
1 - Bet365 Sportsbook bet365.com Bet365 Group & Racebook
2 - Caliente Sports sports.caliente.mx Grupo Caliente
3 - Bet9ja web.bet9ja.com KC Gaming Networks
4 3 Nesine.com nesine.com DOL Unibet Sports & 5 1 Racebook unibet.com/betting Kindred Group
6 1 Parimatch parimatch.com Parimatch
7 1 Olimp olimp.com Euromirbet
Hollywood Bets hollywoodbets.net Hollywood Sportsbook 8 - Holdings Betfair Sportsbook 9 - & Racebook betfair.com/sport Flutter 10 4 Bovada Sportsbook sports.bovada.lv Lynton
11 6 Betika betika.com Shop and Deliver
12 2 1xBet 1xbet.com Bonnal
13 8 Sportingbet UK sportingbet.com GVC Holdings
14 1 Tipico Online Gaming tipico.com Tipico
15 3 BetPlay betplay.com.co Corredor Empresarial
William Hill Sportsbook sports.williamhill.com 16 5 & Racebook William Hill
17 7 Stoiximan stoiximan.gr GML Interactive Hong Kong 18 5 Jockey Club hkjc.com HKJC 19 3 PMU pmu.fr PMU Sky Betting 20 1 Sky Bet skybet.com & Gaming
Africa change
Rank +/- Name Website Owner Rankings are estimated using statistical data and should not be considered absolute ranking values. More than 50 complementary1 1 top lists are Bet9jaavailable on the web.bet9ja.comiGamingDirectory.comKC Gaming website Networks operated by Casino City Press
2 Bet365 Sportsbook & bet365.com Bet365 Group 1 Racebook
Hollywood Bets hollywoodbets.net Hollywood Sportsbook 3 - Holdings
4 4 Betika betika.com Shop and Deliver
5 1 Betway Ghana betway.com.gh Betway Group
6 8 Soccabet soccabet.com Wingatebet
Betway South 7 16 Africa betway.co.za Betway Group
8 18 Supabets supabets.co.za Portapa
9 4 NairaBet nairabet.com Get Altitude Nigeria
10 4 1xBet 1xbet.com Bonnal
11 1 Tab Gold tabgold.co.za Gold Circle Group
12 64 Mozzart Kenya mozzartbet.co.ke MozzartBet Kenya
13 6 BetPawa Zambia betpawa.co.zm ZBet
14 5 Merrybet merrybet.com Merrybet Gold
15 2 BetPawa Uganda betpawa.ug Intelworld Co
16 11 BetPawa Tanzania betpawa.co.tz Nanovas Tanzania
17 8 Zanzibet zanzibet.com i-Tainment
18 3 BetPawa Ghana betpawa.com.gh Nova Vesta
World Sports Betting worldsportsbetting.co.za World Sports 19 10 Betting Keith Ho 20 17 BetXChange betxchange.co.za Keith Ho Racing
Asia change
Rank +/- Name Website Owner
1 - Nesine.com nesine.com DOL
2 Bet365 Sportsbook bet365.com Bet365 Group - & Racebook 3 - Olimp olimp.com Euromirbet
4 - VivaroBet vivarobet.am Vivaro Betting
5 1 1xBet 1xbet.com Bonnal
Hong Kong HKJC 6 1 Jockey Club hkjc.com
7 2 Bilyoner bilyoner.com Intralot
8 1 TotoGaming - Armenia totogaming.am Digitain
9 2 Tuttur tuttur.com Saran Holding
Bet365 Spain Sportsbook bet365.es Bet365 Group 10 29 & Racebook 11 1 1xBet.KZ 1xbet.kz Techinfusion
12 1 SBOBet sbobet.com Celton Manx
13 5 500.com 500.com 500.com
14 2 Winner.co.il winner.co.il ISBB
15 1 Adjarabet - Armenia adjarabet.am Aviator
16 8 Marathonbet marathonbet.com Marathon Group
17 2 Dafabet dafabet.com AsianLogic
18 4 M88.com m88.com Mansion (Gibraltar) Shenzhen City 19 12 Aicai.com aicai.com Network Technology
20 2 LeCai Network 17500.cn LeCai Network
Europe change
Rank +/- Name Website Owner
Bet365 Sportsbook bet365.com Bet365 Group 1 - & Racebook
2 1 Parimatch parimatch.com Parimatch
Betfair Sportsbook 3 1 & Racebook betfair.com Flutter
4 16 AB Trav Och Galopp atg.se ATG
5 1 PMU pmu.fr PMU
6 5 Bet365 Spain Sportsbook bet365.es Bet365 Group & Racebook
7 1 Fonbet.ru fonbet.ru Fon
8 10 STS.pl sts.pl Star-Typ Sport Sp.
9 2 Favorit favorit.com.ua Favorit United
10 6 Stoiximan stoiximan.gr GML Interactive
11 1 Tipsport tipsport.cz Tipsport
12 - Crystalbet crystalbet.com LTD Mars
William Hill Sportbook sports.williamhill.com William Hill 13 1 & Racebook 14 27 Bet365 - Italy bet365.it Bet365 Group
15 2 BetCity betcityru.com BetCity
16 14 Marathonbet marathonbet.com Marathon Group
17 6 Tipico Online Gaming tipico.com Tipico
18 11 Sisal sisal.it Sisal
19 2 Leader-Bet.com lider-bet.com Superbet 2014 Sky Betting 20 5 Sky Bet Sky Bet & Gaming
Latin America chnage
Rank +/- Name Website Owner
1 Bet365 Sportsbook & bet365.com Bet365 Group - Racebook
2 1 Wplay.co wplay.co Aquila Global Group
3 1 Caliente Sports sports.caliente.mx Grupo Caliente
4 - BetPlay betplay.com.co Corredor
Bet365 Spain Sportsbook bet365.es Bet365 Group 5 12 & Racebook 6 12 ColBet colbet.co ColBet
Betfair Sportsbook & betfair.com 7 2 Racebook Flutter
8 - Aposta.La Aposta.La Daruma Sam
9 3 Sportingbet UK sportingbet.com GVC Holdings
10 1 Bet365 Mexico bet365.mx Bet365 Group
11 2 RushBet rushbet.co Rush Street Gaming
12 7 Betalfa betalfa.co Alfabet
13 6 1xBet 1xbet.com Bonnal
14 1 Inkabet inkabet.pe Media Entertainment
15 3 Doradobet doradobet.com i-Tainment
16 4 Codere.com.co codere.com.co Codere
17 5 Codere.mx codere.mx Codere
Betsson Sportsbook sportsbook. 18 5 betsson.com Betsson 19 6 TwinSpires twinspires.com Churchill Downs
20 3 Betboo Brazil br.betboo.com GVC Holdings
North America change
Rank +/- Name Website Owner
1 - Bovada Sportsbook sports.bovada.lv Lynton
2 1 TVG tvg.com FanDuel Group
Bet365 Sportsbook 3 1 & Racebook bet365.com Bet365 Group 5Dimes Casino and 4 1 Sportsbook 5dimes.eu 5Dimes Group
5 1 TwinSpires twinspires.com Churchill Downs
6 - BetOnline Sports betonline.ag CommissionKings
7 1 HorsePlayer Interactive hpibet.com Woodbine
New York Racing 8 1 Nyra Bets nyrabets.com Association sportsbook. 9 4 DraftKings Sportsbook draAftkings.com DraftKings
10 - Nitrogen Sports nitrogensports.eu Ideal Media
11 4 Sports Interaction sportsinteraction.com Mohawk Online sportsbook. FanDuel Sportsbook FanDuel Group 12 3 fanduel.com sportsbook. 13 3 FanDuel West Virginia fanduel.com FanDuel Group
14 13 BetUS betus.com.pa Firepower Trading
15 4 Betway betway.com Betway Group
16 6 SportsBetting sportsbetting.ag Commission Kings
Bodog Sportsbook bodog.eu/sports 17 5 and Racebook Bodog 18 269 Bet365 - New Jersey nj.bet365.com Bet365 Group International Gaming 19 1 Intertops Sportsbook sports.intertops.eu & Entertainment
20 2 Sportsbook.ag sportsbook.ag Domain Holdings
Overall change
Rank +/- Name Website Owner
1 - Bet365 Sportsbook bet365.com Bet365 Group & Racebook
2 - Caliente Sports sports.caliente.mx Grupo Caliente
3 - Bet9ja web.bet9ja.com KC Gaming Networks
4 3 Nesine.com nesine.com DOL Unibet Sports & 5 1 Racebook unibet.com/betting Kindred Group
6 1 Parimatch parimatch.com Parimatch
7 1 Olimp olimp.com Euromirbet
Hollywood Bets hollywoodbets.net Hollywood Sportsbook 8 - Holdings Betfair Sportsbook 9 - & Racebook betfair.com/sport Flutter 10 4 Bovada Sportsbook sports.bovada.lv Lynton
11 6 Betika betika.com Shop and Deliver
12 2 1xBet 1xbet.com Bonnal
13 8 Sportingbet UK sportingbet.com GVC Holdings
14 1 Tipico Online Gaming tipico.com Tipico
15 3 BetPlay betplay.com.co Corredor Empresarial
William Hill Sportsbook sports.williamhill.com 16 5 & Racebook William Hill
17 7 Stoiximan stoiximan.gr GML Interactive Hong Kong 18 5 Jockey Club hkjc.com HKJC 19 3 PMU pmu.fr PMU Sky Betting 20 1 Sky Bet skybet.com & Gaming
Overall change Africa change
Rank +/- Name Rank +/- Name Website Owner Website Owner
Bet9ja 1 - Bet365 Sportsbook bet365.com Bet365 Group 1 1 web.bet9ja.com KC Gaming Networks & Racebook 2 Bet365 Sportsbook & bet365.com Bet365 Group 2 - Caliente Sports sports.caliente.mx Grupo Caliente 1 Racebook
Hollywood Bets hollywoodbets.net Hollywood Sportsbook 3 - Bet9ja web.bet9ja.com KC Gaming Networks 3 - Holdings
4 3 Nesine.com nesine.com DOL 4 4 Betika betika.com Shop and Deliver Unibet Sports & 5 1 Betway Ghana betway.com.gh Betway Group 5 1 Racebook unibet.com/betting Kindred Group 8 Soccabet soccabet.com Wingatebet 6 1 Parimatch parimatch.com Parimatch 6 Betway South 7 1 Olimp olimp.com Euromirbet 7 16 Africa betway.co.za Betway Group
Hollywood Bets hollywoodbets.net Hollywood Sportsbook 8 18 Supabets supabets.co.za Portapa 8 - Holdings Betfair Sportsbook 9 4 NairaBet nairabet.com Get Altitude Nigeria 9 - & Racebook betfair.com/sport Flutter 10 4 Bovada Sportsbook sports.bovada.lv Lynton 10 4 1xBet 1xbet.com Bonnal
11 6 Betika betika.com Shop and Deliver 11 1 Tab Gold tabgold.co.za Gold Circle Group
Mozzart Kenya mozzartbet.co.ke 12 2 1xBet 1xbet.com Bonnal 12 64 MozzartBet Kenya
13 8 Sportingbet UK sportingbet.com GVC Holdings 13 6 BetPawa Zambia betpawa.co.zm ZBet
14 1 Tipico Online Gaming tipico.com Tipico 14 5 Merrybet merrybet.com Merrybet Gold
15 3 BetPlay betplay.com.co Corredor Empresarial 15 2 BetPawa Uganda betpawa.ug Intelworld Co BetPawa Tanzania William Hill Sportsbook sports.williamhill.com 16 11 betpawa.co.tz Nanovas Tanzania 16 5 & Racebook William Hill 17 Zanzibet zanzibet.com i-Tainment 17 7 Stoiximan stoiximan.gr GML Interactive 8 Hong Kong 18 3 BetPawa Ghana betpawa.com.gh Nova Vesta 18 5 Jockey Club hkjc.com HKJC World Sports Betting worldsportsbetting.co.za World Sports 19 3 PMU pmu.fr PMU 19 10 Betting Keith Ho Sky Betting 20 17 BetXChange betxchange.co.za Keith Ho Racing 20 1 Sky Bet africaskybet.com & Gaming Asia
Africa change Asia change
Rank +/- Name Website Owner Rank +/- Name Website Owner
1 1 Bet9ja web.bet9ja.com KC Gaming Networks 1 - Nesine.com nesine.com DOL
Bet365 Sportsbook 2 Bet365 Sportsbook & bet365.com Bet365 Group 2 bet365.com Bet365 Group 1 Racebook - & Racebook
Hollywood Bets hollywoodbets.net Hollywood Sportsbook Olimp olimp.com Euromirbet 3 - Holdings 3 - 4 4 Betika betika.com Shop and Deliver 4 - VivaroBet vivarobet.am Vivaro Betting
5 1 Betway Ghana betway.com.gh Betway Group 5 1 1xBet 1xbet.com Bonnal
Hong Kong HKJC 6 8 Soccabet soccabet.com Wingatebet 6 1 Jockey Club hkjc.com
Betway South 2 Bilyoner bilyoner.com 7 16 Africa betway.co.za Betway Group 7 Intralot
8 18 Supabets supabets.co.za Portapa 8 1 TotoGaming - Armenia totogaming.am Digitain
9 4 NairaBet nairabet.com Get Altitude Nigeria 9 2 Tuttur tuttur.com Saran Holding
Bet365 Spain Sportsbook bet365.es Bet365 Group 10 4 1xBet 1xbet.com Bonnal 10 29 & Racebook 11 1 Tab Gold tabgold.co.za Gold Circle Group 11 1 1xBet.KZ 1xbet.kz Techinfusion
12 64 Mozzart Kenya mozzartbet.co.ke MozzartBet Kenya 12 1 SBOBet sbobet.com Celton Manx
13 6 BetPawa Zambia betpawa.co.zm ZBet 13 5 500.com 500.com 500.com
14 5 Merrybet merrybet.com Merrybet Gold 14 2 Winner.co.il winner.co.il ISBB
15 2 BetPawa Uganda betpawa.ug Intelworld Co 15 1 Adjarabet - Armenia adjarabet.am Aviator
16 11 BetPawa Tanzania betpawa.co.tz Nanovas Tanzania 16 8 Marathonbet marathonbet.com Marathon Group
17 8 Zanzibet zanzibet.com i-Tainment 17 2 Dafabet dafabet.com AsianLogic
18 3 BetPawa Ghana betpawa.com.gh Nova Vesta 18 4 M88.com m88.com Mansion (Gibraltar) Shenzhen City World Sports Betting worldsportsbetting.co.za World Sports Aicai.com aicai.com 19 10 Betting 19 12 Network Technology Keith Ho 20 17 BetXChange betxchange.co.za Keith Ho Racing 20 2 LeCai Network 17500.cn LeCai Network
Asia change Europe change
Rank +/- Name Website Owner Rank +/- Name Website Owner 1 - Bet365 Sportsbook bet365.com Bet365 Group 1 - Nesine.comRankings arenesine.com estimated using statisticalDOL data and should not be considered& Racebook absolute ranking values. More than 50 complementary top lists are available on the iGamingDirectory.com2 1 Parimatch website operatedparimatch.com by Casino City PressParimatch 2 Bet365 Sportsbook bet365.com Bet365 Group - & Racebook Betfair Sportsbook 3 1 betfair.com Flutter 3 - Olimp olimp.com Euromirbet & Racebook 4 16 AB Trav Och Galopp atg.se ATG 4 - VivaroBet vivarobet.am Vivaro Betting 5 1 PMU pmu.fr PMU 5 1 1xBet 1xbet.com Bonnal 6 5 Bet365 Spain Sportsbook bet365.es Bet365 Group Hong Kong HKJC & Racebook 6 1 Jockey Club hkjc.com 7 1 Fonbet.ru fonbet.ru Fon 7 2 Bilyoner bilyoner.com Intralot 8 10 STS.pl sts.pl Star-Typ Sport Sp. 8 1 TotoGaming - Armenia totogaming.am Digitain 9 2 Favorit favorit.com.ua Favorit United 9 2 Tuttur tuttur.com Saran Holding 10 6 Stoiximan stoiximan.gr GML Interactive Bet365 Spain Sportsbook bet365.es Bet365 Group 10 29 & Racebook 11 1 Tipsport tipsport.cz Tipsport 11 1 1xBet.KZ 1xbet.kz Techinfusion 12 - Crystalbet crystalbet.com LTD Mars 12 1 SBOBet sbobet.com Celton Manx 13 1 William Hill Sportbook sports.williamhill.com William Hill 13 5 500.com 500.com 500.com & Racebook 14 27 Bet365 - Italy bet365.it Bet365 Group 14 2 Winner.co.il winner.co.il ISBB 15 2 BetCity betcityru.com BetCity 15 1 Adjarabet - Armenia adjarabet.am Aviator 16 14 Marathonbet marathonbet.com Marathon Group 16 8 Marathonbet marathonbet.com Marathon Group 17 6 Tipico Online Gaming tipico.com Tipico 17 2 Dafabet dafabet.com AsianLogic 18 11 Sisal sisal.it Sisal 18 4 M88.com m88.com Mansion (Gibraltar) Shenzhen City 19 2 Leader-Bet.com lider-bet.com Superbet 2014 19 12 Aicai.com aicai.com Network Technology Sky Betting 20 5 Sky Bet Sky Bet 20 2 LeCai Network 17500.cn LeCai Network & Gaming
Europe change Latin America chnage
Rank +/- Name Rank +/- Name Website Owner Website Owner
Bet365 Sportsbook & bet365.com Bet365 Group Bet365 Sportsbook bet365.com Bet365 Group 1 - 1 - & Racebook Racebook
2 1 Parimatch parimatch.com Parimatch 2 1 Wplay.co wplay.co Aquila Global Group
Betfair Sportsbook 3 1 Caliente Sports sports.caliente.mx Grupo Caliente 3 1 & Racebook betfair.com Flutter BetPlay betplay.com.co Corredor 4 16 AB Trav Och Galopp atg.se ATG 4 - Bet365 Spain Sportsbook bet365.es Bet365 Group 5 1 PMU pmu.fr PMU 5 12 & Racebook 6 ColBet colbet.co ColBet 6 5 Bet365 Spain Sportsbook bet365.es Bet365 Group 12 & Racebook Betfair Sportsbook & 2 betfair.com Flutter 7 1 Fonbet.ru fonbet.ru Fon 7 Racebook
- Aposta.La Aposta.La Daruma Sam 8 10 STS.pl sts.pl Star-Typ Sport Sp. 8 Sportingbet UK sportingbet.com GVC Holdings 9 2 Favorit favorit.com.ua Favorit United 9 3 Bet365 Mexico bet365.mx Bet365 Group 10 6 Stoiximan stoiximan.gr GML Interactive 10 1
RushBet rushbet.co Rush Street Gaming 11 1 Tipsport tipsport.cz Tipsport 11 2 7 Betalfa betalfa.co Alfabet 12 - Crystalbet crystalbet.com LTD Mars 12 1xbet.com Bonnal William Hill Sportbook sports.williamhill.com William Hill 13 6 1xBet 13 1 & Racebook Inkabet inkabet.pe Media Entertainment 14 27 Bet365 - Italy bet365.it Bet365 Group 14 1 3 Doradobet doradobet.com i-Tainment 15 2 BetCity betcityru.com BetCity 15
4 Codere.com.co codere.com.co Codere 16 14 Marathonbet marathonbet.com Marathon Group 16 17 17 6 Tipico Online Gaming tipico.com Tipico 5 Codere.mx codere.mx Codere sportsbook. 5 Betsson Sportsbook Betsson 18 11 Sisal sisal.it Sisal 18 betsson.com 6 TwinSpires twinspires.com Churchill Downs 19 2 Leader-Bet.com lider-bet.com Superbet 2014 19 Sky Betting 20 3 Betboo Brazil br.betboo.com GVC Holdings 20 5 Sky Bet Sky Bet & Gaming
Latin America chnage North America change
Rank +/- Name Website Owner Rank +/- Name Website Owner 1 Bet365 Sportsbook & bet365.com Bet365 Group - Racebook 1 - Bovada Sportsbook sports.bovada.lv Lynton 2 1 Wplay.co wplay.co Aquila Global Group 2 1 TVG tvg.com FanDuel Group 3 1 Caliente Sports sports.caliente.mx Grupo Caliente Bet365 Sportsbook 3 1 & Racebook bet365.com Bet365 Group 4 - BetPlay betplay.com.co Corredor 5Dimes Casino and 4 1 Sportsbook 5dimes.eu 5Dimes Group Bet365 Spain Sportsbook bet365.es Bet365 Group 5 12 & Racebook 5 1 TwinSpires twinspires.com Churchill Downs 6 12 ColBet colbet.co ColBet 6 - BetOnline Sports betonline.ag CommissionKings Betfair Sportsbook & betfair.com 7 2 Racebook Flutter 7 1 HorsePlayer Interactive hpibet.com Woodbine 8 - Aposta.La Aposta.La Daruma Sam New York Racing 8 1 Nyra Bets nyrabets.com Association 3 Sportingbet UK sportingbet.com GVC Holdings 9 sportsbook. 9 4 DraftKings Sportsbook draAftkings.com DraftKings 10 1 Bet365 Mexico bet365.mx Bet365 Group 10 - Nitrogen Sports nitrogensports.eu Ideal Media 11 2 RushBet rushbet.co Rush Street Gaming 11 4 Sports Interaction sportsinteraction.com Mohawk Online 12 7 Betalfa betalfa.co Alfabet sportsbook. FanDuel Sportsbook FanDuel Group 12 3 fanduel.com 13 6 1xBet 1xbet.com Bonnal sportsbook. 13 3 FanDuel West Virginia fanduel.com FanDuel Group 14 1 Inkabet inkabet.pe Media Entertainment 14 13 BetUS betus.com.pa Firepower Trading 15 3 Doradobet doradobet.com i-Tainment 15 4 Betway betway.com Betway Group 16 4 Codere.com.co codere.com.co Codere 16 6 SportsBetting sportsbetting.ag Commission Kings 17 5 Codere.mx codere.mx Codere Bodog Sportsbook bodog.eu/sports 17 5 and Racebook Bodog Betsson Sportsbook sportsbook. 18 5 betsson.com Betsson 18 269 Bet365 - New Jersey nj.bet365.com Bet365 Group 19 6 TwinSpires twinspires.com Churchill Downs International Gaming 19 1 Intertops Sportsbook sports.intertops.eu & Entertainment 20 3 Betboo Brazil br.betboo.com GVC Holdings 20 2 Sportsbook.ag sportsbook.ag Domain Holdings
North America change
Rank +/- Name Website Owner
1 - Bovada Sportsbook sports.bovada.lv Lynton
2 1 TVG tvg.com FanDuel Group
Bet365 Sportsbook 3 1 & Racebook bet365.com Bet365 Group 5Dimes Casino and 4 1 Sportsbook 5dimes.eu 5Dimes Group
5 1 TwinSpires twinspires.com Churchill Downs
6 - BetOnline Sports betonline.ag CommissionKings
7 1 HorsePlayer Interactive hpibet.com Woodbine
New York Racing 8 1 Nyra Bets nyrabets.com Association sportsbook. 9 4 DraftKings Sportsbook draAftkings.com DraftKings
10 - Nitrogen Sports nitrogensports.eu Ideal Media
11 4 Sports Interaction sportsinteraction.com Mohawk Online sportsbook. FanDuel Sportsbook FanDuel Group 12 3 fanduel.com sportsbook. 13 3 FanDuel West Virginia fanduel.com FanDuel Group
14 13 BetUS betus.com.pa Firepower Trading
15 4 Betway betway.com Betway Group
16 6 SportsBetting sportsbetting.ag Commission Kings
Bodog Sportsbook bodog.eu/sports 17 5 and Racebook Bodog 18 269 Bet365 - New Jersey nj.bet365.com Bet365 Group International Gaming 19 1 Intertops Sportsbook sports.intertops.eu & Entertainment
20 2 Sportsbook.ag sportsbook.ag Domain Holdings Overall change
Rank +/- Name Website Owner
1 - Bet365 Sportsbook bet365.com Bet365 Group & Racebook
2 - Caliente Sports sports.caliente.mx Grupo Caliente
3 - Bet9ja web.bet9ja.com KC Gaming Networks
4 3 Nesine.com nesine.com DOL Unibet Sports & 5 1 Racebook unibet.com/betting Kindred Group
6 1 Parimatch parimatch.com Parimatch
7 1 Olimp olimp.com Euromirbet
Hollywood Bets hollywoodbets.net Hollywood Sportsbook 8 - Holdings Betfair Sportsbook 9 - & Racebook betfair.com/sport Flutter 10 4 Bovada Sportsbook sports.bovada.lv Lynton
11 6 Betika betika.com Shop and Deliver
12 2 1xBet 1xbet.com Bonnal
13 8 Sportingbet UK sportingbet.com GVC Holdings
14 1 Tipico Online Gaming tipico.com Tipico
15 3 BetPlay betplay.com.co Corredor Empresarial
William Hill Sportsbook sports.williamhill.com 16 5 & Racebook William Hill
17 7 Stoiximan stoiximan.gr GML Interactive Hong Kong 18 5 Jockey Club hkjc.com HKJC 19 3 PMU pmu.fr PMU Sky Betting 20 1 Sky Bet skybet.com & Gaming
Overall change Africa change
Rank +/- Name Website Owner Rank +/- Name Website Owner
1 - Bet365 Sportsbook bet365.com Bet365 Group Bet9ja & Racebook 1 1 web.bet9ja.com KC Gaming Networks
2 - Caliente Sports sports.caliente.mx Grupo Caliente 2 Bet365 Sportsbook & bet365.com Bet365 Group 1 Racebook
3 Bet9ja web.bet9ja.com KC Gaming Networks Hollywood Bets hollywoodbets.net Hollywood Sportsbook - 3 - Holdings
4 3 Nesine.com nesine.com DOL 4 4 Betika betika.com Shop and Deliver Unibet Sports & 5 1 Racebook unibet.com/betting Kindred Group 5 1 Betway Ghana betway.com.gh Betway Group
6 1 Parimatch parimatch.com Parimatch 6 8 Soccabet soccabet.com Wingatebet
Olimp olimp.com Euromirbet Betway South 7 1 7 16 Africa betway.co.za Betway Group Hollywood Bets hollywoodbets.net Hollywood Sportsbook 8 - Holdings 8 18 Supabets supabets.co.za Portapa Betfair Sportsbook 9 - & Racebook betfair.com/sport Flutter 9 4 NairaBet nairabet.com Get Altitude Nigeria
10 4 Bovada Sportsbook sports.bovada.lv Lynton 10 4 1xBet 1xbet.com Bonnal
11 6 Betika betika.com Shop and Deliver 11 1 Tab Gold tabgold.co.za Gold Circle Group
12 2 1xBet 1xbet.com Bonnal 12 64 Mozzart Kenya mozzartbet.co.ke MozzartBet Kenya
13 8 Sportingbet UK sportingbet.com GVC Holdings 13 6 BetPawa Zambia betpawa.co.zm ZBet
14 1 Tipico Online Gaming tipico.com Tipico 14 5 Merrybet merrybet.com Merrybet Gold
15 3 BetPlay betplay.com.co Corredor Empresarial 15 2 BetPawa Uganda betpawa.ug Intelworld Co
William Hill Sportsbook sports.williamhill.com BetPawa Tanzania 16 5 & Racebook William Hill 16 11 betpawa.co.tz Nanovas Tanzania 17 7 Stoiximan stoiximan.gr GML Interactive 17 8 Zanzibet zanzibet.com i-Tainment Hong Kong 18 5 Jockey Club hkjc.com HKJC 18 3 BetPawa Ghana betpawa.com.gh Nova Vesta
PMU pmu.fr PMU World Sports Betting worldsportsbetting.co.za World Sports 19 3 19 10 Betting Sky Betting Keith Ho 20 1 Sky Bet skybet.com & Gaming 20 17 BetXChange betxchange.co.za Keith Ho Racing
Africa change Asia change
Rank +/- Name Website Owner Rank +/- Name Website Owner
1 1 Bet9ja web.bet9ja.com KC Gaming Networks 1 - Nesine.com nesine.com DOL 2 1 Bet365 Sportsbook & bet365.com Bet365 Group Racebook 2 Bet365 Sportsbook bet365.com Bet365 Group - & Racebook 3 Hollywood Bets hollywoodbets.net Hollywood Sportsbook - Holdings 3 - Olimp olimp.com Euromirbet 4 4 Betika betika.com Shop and Deliver 4 - VivaroBet vivarobet.am Vivaro Betting 1 Betway Ghana betway.com.gh Betway Group 5 5 1 1xBet 1xbet.com Bonnal
6 8 Soccabet soccabet.com Wingatebet Hong Kong HKJC 6 1 Jockey Club hkjc.com Betway South 7 betway.co.za Betway Group 16 Africa 7 2 Bilyoner bilyoner.com Intralot
Supabets supabets.co.za Portapa 8 18 8 1 TotoGaming - Armenia totogaming.am Digitain 4 NairaBet nairabet.com Get Altitude Nigeria 9 9 2 Tuttur tuttur.com Saran Holding
10 4 1xBet 1xbet.com Bonnal Bet365 Spain Sportsbook bet365.es Bet365 Group 10 29 & Racebook Tab Gold tabgold.co.za Gold Circle Group 11 1 11 1 1xBet.KZ 1xbet.kz Techinfusion
64 Mozzart Kenya mozzartbet.co.ke MozzartBet Kenya 12 12 1 SBOBet sbobet.com Celton Manx 13 6 BetPawa Zambia betpawa.co.zm ZBet 13 5 500.com 500.com 500.com 14 5 Merrybet merrybet.com Merrybet Gold 14 2 Winner.co.il winner.co.il ISBB 2 BetPawa Uganda betpawa.ug Intelworld Co 15 15 1 Adjarabet - Armenia adjarabet.am Aviator
11 BetPawa Tanzania betpawa.co.tz Nanovas Tanzania 16 16 8 Marathonbet marathonbet.com Marathon Group 17 8 Zanzibet zanzibet.com i-Tainment 17 2 Dafabet dafabet.com AsianLogic BetPawa Ghana betpawa.com.gh Nova Vesta 18 3 18 4 M88.com m88.com Mansion (Gibraltar) 19 10 World Sports Betting worldsportsbetting.co.za World Sports Shenzhen City Betting 19 12 Aicai.com aicai.com Network Technology Keith Ho 20 betxchange.co.za Keith Ho Racing 17 BetXChange 20 2 LeCai Network 17500.cn LeCai Network
Asia change Europe change
Rank +/- Name Website Owner Rank +/- Name Website Owner
Bet365 Sportsbook bet365.com Bet365 Group 1 - Nesine.com nesine.com DOL 1 - & Racebook
2 Bet365 Sportsbook bet365.com Bet365 Group 2 1 Parimatch parimatch.com Parimatch - & Racebook Betfair Sportsbook 3 - Olimp olimp.com Euromirbet 3 1 & Racebook betfair.com Flutter
4 - VivaroBet vivarobet.am Vivaro Betting 4 16 AB Trav Och Galopp atg.se ATG
5 1 1xBet 1xbet.com Bonnal 5 1 PMU pmu.fr PMU Bet365 Spain Sportsbook Hong Kong HKJC 6 5 bet365.es Bet365 Group 6 1 Jockey Club hkjc.com & Racebook
7 2 Bilyoner bilyoner.com Intralot 7 1 Fonbet.ru fonbet.ru Fon
8 1 TotoGaming - Armenia totogaming.am Digitain 8 10 STS.pl sts.pl Star-Typ Sport Sp.
9 2 Tuttur tuttur.com Saran Holding 9 2 Favorit favorit.com.ua Favorit United
Bet365 Spain Sportsbook bet365.es Bet365 Group 10 6 Stoiximan stoiximan.gr GML Interactive 10 29 & Racebook 11 1 1xBet.KZ 1xbet.kz Techinfusion 11 1 Tipsport tipsport.cz Tipsport
12 1 SBOBet sbobet.com Celton Manx 12 - Crystalbet crystalbet.com LTD Mars
William Hill Sportbook sports.williamhill.com William Hill 13 5 500.com 500.com 500.com 13 1 & Racebook
14 2 Winner.co.il winner.co.il ISBB 14 27 Bet365 - Italy bet365.it Bet365 Group
15 1 Adjarabet - Armenia adjarabet.am Aviator 15 2 BetCity betcityru.com BetCity
16 8 Marathonbet marathonbet.com Marathon Group 16 14 Marathonbet marathonbet.com Marathon Group
17 2 Dafabet dafabet.com AsianLogic 17 6 Tipico Online Gaming tipico.com Tipico
18 4 M88.com m88.com Mansion (Gibraltar) 18 11 Sisal sisal.it Sisal
Shenzhen City 2 Leader-Bet.com lider-bet.com Superbet 2014 19 12 Aicai.com aicai.com Network Technology 19 Sky Betting 5 Sky Bet Sky Bet 20 2 LeCai Network europe17500.cn LeCai Network 20 latin america & Gaming Europe change Latin America chnage
Rank +/- Name Website Owner Rank +/- Name Website Owner
Bet365 Sportsbook 1 bet365.com Bet365 Group 1 Bet365 Sportsbook & bet365.com Bet365 Group - & Racebook - Racebook
2 1 Parimatch parimatch.com Parimatch 2 1 Wplay.co wplay.co Aquila Global Group Betfair Sportsbook 3 1 & Racebook betfair.com Flutter 3 1 Caliente Sports sports.caliente.mx Grupo Caliente
4 16 AB Trav Och Galopp atg.se ATG 4 - BetPlay betplay.com.co Corredor
5 1 PMU pmu.fr PMU Bet365 Spain Sportsbook bet365.es Bet365 Group 5 12 & Racebook 6 5 Bet365 Spain Sportsbook bet365.es Bet365 Group 6 ColBet colbet.co ColBet & Racebook 12
1 Fonbet.ru fonbet.ru Fon Betfair Sportsbook & betfair.com 7 7 2 Racebook Flutter
8 10 STS.pl sts.pl Star-Typ Sport Sp. 8 - Aposta.La Aposta.La Daruma Sam
9 2 Favorit favorit.com.ua Favorit United 9 3 Sportingbet UK sportingbet.com GVC Holdings
10 6 Stoiximan stoiximan.gr GML Interactive 10 1 Bet365 Mexico bet365.mx Bet365 Group
11 1 Tipsport tipsport.cz Tipsport 11 2 RushBet rushbet.co Rush Street Gaming
12 - Crystalbet crystalbet.com LTD Mars 12 7 Betalfa betalfa.co Alfabet
William Hill Sportbook sports.williamhill.com William Hill Bonnal 13 1 & Racebook 13 6 1xBet 1xbet.com
14 27 Bet365 - Italy bet365.it Bet365 Group 14 1 Inkabet inkabet.pe Media Entertainment
15 2 BetCity betcityru.com BetCity 15 3 Doradobet doradobet.com i-Tainment
16 14 Marathonbet marathonbet.com Marathon Group 16 4 Codere.com.co codere.com.co Codere
17 6 Tipico Online Gaming tipico.com Tipico 17 5 Codere.mx codere.mx Codere
sisal.it Sisal Betsson Sportsbook sportsbook. 18 11 Sisal 18 5 betsson.com Betsson 19 2 Leader-Bet.com lider-bet.com Superbet 2014 19 6 TwinSpires twinspires.com Churchill Downs Sky Betting 20 5 Sky Bet Sky Bet & Gaming 20 3 Betboo Brazil br.betboo.com GVC Holdings
Latin America chnage North America change Rank +/- Name Website Owner Rank +/- Name Website Owner 1 Bet365 Sportsbook & bet365.com Bet365 Group - Racebook Rankings are estimated using statistical data and should1 -not be Bovadaconsidered Sportsbook absolute sports.bovada.lvranking values. More thanLynton 2 1 Wplay.co50 complementarywplay.co top lists Aquilaare available Global Group on the iGamingDirectory.com website operated by Casino City Press 2 1 TVG tvg.com FanDuel Group 3 1 Caliente Sports sports.caliente.mx Grupo Caliente Bet365 Sportsbook 3 1 bet365.com Bet365 Group 4 - BetPlay betplay.com.co Corredor & Racebook 5Dimes Casino and 4 5dimes.eu 5Dimes Group Bet365 Spain Sportsbook bet365.es Bet365 Group 1 Sportsbook 5 12 & Racebook 5 1 TwinSpires twinspires.com Churchill Downs 6 12 ColBet colbet.co ColBet 6 - BetOnline Sports betonline.ag CommissionKings Betfair Sportsbook & betfair.com 7 2 Racebook Flutter 7 1 HorsePlayer Interactive hpibet.com Woodbine 8 - Aposta.La Aposta.La Daruma Sam New York Racing 8 1 Nyra Bets nyrabets.com 9 3 Sportingbet UK sportingbet.com GVC Holdings Association sportsbook. DraftKings 10 1 Bet365 Mexico bet365.mx Bet365 Group 9 4 DraftKings Sportsbook draAftkings.com 10 - Nitrogen Sports nitrogensports.eu Ideal Media 11 2 RushBet rushbet.co Rush Street Gaming 11 4 Sports Interaction sportsinteraction.com Mohawk Online 12 7 Betalfa betalfa.co Alfabet sportsbook. 12 3 FanDuel Sportsbook FanDuel Group 13 6 1xBet 1xbet.com Bonnal fanduel.com sportsbook. 13 3 FanDuel West Virginia FanDuel Group 14 1 Inkabet inkabet.pe Media Entertainment fanduel.com 14 13 BetUS betus.com.pa Firepower Trading 15 3 Doradobet doradobet.com i-Tainment 15 4 Betway betway.com Betway Group 16 4 Codere.com.co codere.com.co Codere 16 6 SportsBetting sportsbetting.ag Commission Kings 17 5 Codere.mx codere.mx Codere Bodog Sportsbook 17 5 bodog.eu/sports Bodog Betsson Sportsbook sportsbook. and Racebook 18 5 betsson.com Betsson 18 269 Bet365 - New Jersey nj.bet365.com Bet365 Group 19 6 TwinSpires twinspires.com Churchill Downs International Gaming 19 1 Intertops Sportsbook sports.intertops.eu 20 3 Betboo Brazil br.betboo.com GVC Holdings & Entertainment 20 2 Sportsbook.ag sportsbook.ag Domain Holdings
North America change
Rank +/- Name Website Owner
1 - Bovada Sportsbook sports.bovada.lv Lynton
2 1 TVG tvg.com FanDuel Group
Bet365 Sportsbook 3 1 & Racebook bet365.com Bet365 Group 5Dimes Casino and 4 1 Sportsbook 5dimes.eu 5Dimes Group
5 1 TwinSpires twinspires.com Churchill Downs
6 - BetOnline Sports betonline.ag CommissionKings
7 1 HorsePlayer Interactive hpibet.com Woodbine
New York Racing 8 1 Nyra Bets nyrabets.com Association sportsbook. 9 4 DraftKings Sportsbook draAftkings.com DraftKings
10 - Nitrogen Sports nitrogensports.eu Ideal Media
11 4 Sports Interaction sportsinteraction.com Mohawk Online sportsbook. FanDuel Sportsbook FanDuel Group 12 3 fanduel.com sportsbook. 13 3 FanDuel West Virginia fanduel.com FanDuel Group
14 13 BetUS betus.com.pa Firepower Trading
15 4 Betway betway.com Betway Group
16 6 SportsBetting sportsbetting.ag Commission Kings
Bodog Sportsbook bodog.eu/sports 17 5 and Racebook Bodog 18 269 Bet365 - New Jersey nj.bet365.com Bet365 Group International Gaming 19 1 Intertops Sportsbook sports.intertops.eu & Entertainment
20 2 Sportsbook.ag sportsbook.ag Domain Holdings Overall change
Rank +/- Name Website Owner
1 - Bet365 Sportsbook bet365.com Bet365 Group & Racebook
2 - Caliente Sports sports.caliente.mx Grupo Caliente
3 - Bet9ja web.bet9ja.com KC Gaming Networks
4 3 Nesine.com nesine.com DOL Unibet Sports & 5 1 Racebook unibet.com/betting Kindred Group
6 1 Parimatch parimatch.com Parimatch
7 1 Olimp olimp.com Euromirbet
Hollywood Bets hollywoodbets.net Hollywood Sportsbook 8 - Holdings Betfair Sportsbook 9 - & Racebook betfair.com/sport Flutter 10 4 Bovada Sportsbook sports.bovada.lv Lynton
11 6 Betika betika.com Shop and Deliver
12 2 1xBet 1xbet.com Bonnal
13 8 Sportingbet UK sportingbet.com GVC Holdings
14 1 Tipico Online Gaming tipico.com Tipico
15 3 BetPlay betplay.com.co Corredor Empresarial
William Hill Sportsbook sports.williamhill.com 16 5 & Racebook William Hill
17 7 Stoiximan stoiximan.gr GML Interactive Hong Kong 18 5 Jockey Club hkjc.com HKJC 19 3 PMU pmu.fr PMU Sky Betting 20 1 Sky Bet skybet.com & Gaming
Africa change
Rank +/- Name Website Owner
1 1 Bet9ja web.bet9ja.com KC Gaming Networks
2 Bet365 Sportsbook & bet365.com Bet365 Group 1 Racebook
Hollywood Bets hollywoodbets.net Hollywood Sportsbook 3 - Holdings
4 4 Betika betika.com Shop and Deliver
5 1 Betway Ghana betway.com.gh Betway Group
6 8 Soccabet soccabet.com Wingatebet
Betway South 7 16 Africa betway.co.za Betway Group
8 18 Supabets supabets.co.za Portapa
9 4 NairaBet nairabet.com Get Altitude Nigeria
10 4 1xBet 1xbet.com Bonnal
11 1 Tab Gold tabgold.co.za Gold Circle Group
12 64 Mozzart Kenya mozzartbet.co.ke MozzartBet Kenya
13 6 BetPawa Zambia betpawa.co.zm ZBet
14 5 Merrybet merrybet.com Merrybet Gold
15 2 BetPawa Uganda betpawa.ug Intelworld Co
16 11 BetPawa Tanzania betpawa.co.tz Nanovas Tanzania
17 8 Zanzibet zanzibet.com i-Tainment
18 3 BetPawa Ghana betpawa.com.gh Nova Vesta
World Sports Betting worldsportsbetting.co.za World Sports 19 10 Betting Keith Ho 20 17 BetXChange betxchange.co.za Keith Ho Racing
Asia change
Rank +/- Name Website Owner
1 - Nesine.com nesine.com DOL
2 Bet365 Sportsbook bet365.com Bet365 Group - & Racebook 3 - Olimp olimp.com Euromirbet
4 - VivaroBet vivarobet.am Vivaro Betting
5 1 1xBet 1xbet.com Bonnal
Hong Kong HKJC 6 1 Jockey Club hkjc.com
7 2 Bilyoner bilyoner.com Intralot
8 1 TotoGaming - Armenia totogaming.am Digitain
9 2 Tuttur tuttur.com Saran Holding
Bet365 Spain Sportsbook bet365.es Bet365 Group 10 29 & Racebook 11 1 1xBet.KZ 1xbet.kz Techinfusion
12 1 SBOBet sbobet.com Celton Manx
13 5 500.com 500.com 500.com
14 2 Winner.co.il winner.co.il ISBB
15 1 Adjarabet - Armenia adjarabet.am Aviator
16 8 Marathonbet marathonbet.com Marathon Group
17 2 Dafabet dafabet.com AsianLogic
18 4 M88.com m88.com Mansion (Gibraltar) Shenzhen City 19 12 Aicai.com aicai.com Network Technology
20 2 LeCai Network 17500.cn LeCai Network
Europe change
Rank +/- Name Website Owner
Bet365 Sportsbook bet365.com Bet365 Group 1 - & Racebook
2 1 Parimatch parimatch.com Parimatch
Betfair Sportsbook 3 1 & Racebook betfair.com Flutter
4 16 AB Trav Och Galopp atg.se ATG
5 1 PMU pmu.fr PMU
6 5 Bet365 Spain Sportsbook bet365.es Bet365 Group & Racebook
7 1 Fonbet.ru fonbet.ru Fon
8 10 STS.pl sts.pl Star-Typ Sport Sp.
9 2 Favorit favorit.com.ua Favorit United
10 6 Stoiximan stoiximan.gr GML Interactive
11 1 Tipsport tipsport.cz Tipsport
12 - Crystalbet crystalbet.com LTD Mars
William Hill Sportbook sports.williamhill.com William Hill 13 1 & Racebook 14 27 Bet365 - Italy bet365.it Bet365 Group
15 2 BetCity betcityru.com BetCity
16 14 Marathonbet marathonbet.com Marathon Group
17 6 Tipico Online Gaming tipico.com Tipico
18 11 Sisal sisal.it Sisal
19 2 Leader-Bet.com lider-bet.com Superbet 2014 Sky Betting 20 5 Sky Bet Sky Bet & Gaming
Latin America chnage
Rank +/- Name Website Owner
1 Bet365 Sportsbook & bet365.com Bet365 Group - Racebook
2 1 Wplay.co wplay.co Aquila Global Group
3 1 Caliente Sports sports.caliente.mx Grupo Caliente
4 - BetPlay betplay.com.co Corredor
Bet365 Spain Sportsbook bet365.es Bet365 Group 5 12 & Racebook 6 12 ColBet colbet.co ColBet
Betfair Sportsbook & betfair.com 7 2 Racebook Flutter
8 - Aposta.La Aposta.La Daruma Sam
9 3 Sportingbet UK sportingbet.com GVC Holdings
10 1 Bet365 Mexico bet365.mx Bet365 Group
11 2 RushBet rushbet.co Rush Street Gaming
12 7 Betalfa betalfa.co Alfabet
13 6 1xBet 1xbet.com Bonnal
14 1 Inkabet inkabet.pe Media Entertainment
15 3 Doradobet doradobet.com i-Tainment
16 4 Codere.com.co codere.com.co Codere
17 5 Codere.mx codere.mx Codere
Betsson Sportsbook sportsbook. 18 5 betsson.com Betsson 19 6 TwinSpires twinspires.com Churchill Downs
20 3 Betboo Brazil br.betboo.com GVC Holdings North america North America change
Rank +/- Name Website Owner
1 - Bovada Sportsbook sports.bovada.lv Lynton
2 1 TVG tvg.com FanDuel Group
Bet365 Sportsbook 3 1 & Racebook bet365.com Bet365 Group 5Dimes Casino and 4 1 Sportsbook 5dimes.eu 5Dimes Group
5 1 TwinSpires twinspires.com Churchill Downs
6 - BetOnline Sports betonline.ag CommissionKings
7 1 HorsePlayer Interactive hpibet.com Woodbine
New York Racing 8 1 Nyra Bets nyrabets.com Association sportsbook. 9 4 DraftKings Sportsbook draAftkings.com DraftKings
10 - Nitrogen Sports nitrogensports.eu Ideal Media
11 4 Sports Interaction sportsinteraction.com Mohawk Online sportsbook. FanDuel Sportsbook FanDuel Group 12 3 fanduel.com sportsbook. 13 3 FanDuel West Virginia fanduel.com FanDuel Group
14 13 BetUS betus.com.pa Firepower Trading
15 4 Betway betway.com Betway Group
16 6 SportsBetting sportsbetting.ag Commission Kings
Bodog Sportsbook bodog.eu/sports 17 5 and Racebook Bodog 18 269 Bet365 - New Jersey nj.bet365.com Bet365 Group International Gaming 19 1 Intertops Sportsbook sports.intertops.eu & Entertainment
20 2 Sportsbook.ag sportsbook.ag Domain Holdings
Rankings are estimated using statistical data and should not be considered absolute ranking values. More than 50 complementary top lists are available on the iGamingDirectory.com website operated by Casino City Press
The perfect affiliate
The perfect affiliate Tim Poole reviews a productive 2019 for affiliates and brings together all the key topics discussed in Trafficology in the past 12 months
The last year has had it all for affiliates. There were mergers, affiliate space. Taking those lessons from the last year, we’ve there was regulatory scrutiny and there were a host of memorable formed a guide: the ultimate guide (we hope) to becoming affiliate events; the London Affiliate Conference, AffiliateCon the perfect affiliate. Sofia, iGB Live and the Lisbon Affiliate Conference stood out on the calendar in particular. The last 12 months also saw a wide range of contributors sharing their time and thoughts to help fill Breaking into the industry the pages of Trafficology. We aim to inform and aspire to inspire, Before we begin, it’s important to stress no affiliate, operator creating debate and suggesting ways forward for the sector. or business of any kind will ever actually be perfect. But it’s that To put that to the test however, and ensure those aren’t just strive towards perfection that keeps every organisation ticking. meaningless buzzwords, we thought we’d review the biggest We start, naturally, at the very beginning; for established affiliates, talking points and ideas put forward by our analysts. From this step is already buried within the past. With so many fledgling breaking into the industry to taking responsibility, we’ve covered companies out there however, and no doubt many others a variety of key affiliate topics – with the help of a variety of considering entering the arena, it’s important not to rush any well-informed speakers and thought-leaders from across the decisions and consider all barriers to success. In April’s Trafficology cover feature, Hybrid Interaction the player the confidence to play with that operator," consultant Shahar Attias said: “To make an impact, or even Emanuele Saroli, Group Senior Key Affiliate Manager at start making a dent today, there’s a requirement for some Betsson Group, explained in September’s cover feature. solid funding that would last you through the first one to two years.” The first step towards becoming the perfect Taking responsibility affiliate is therefore a straightforward one: like with any In October, Trafficology explored whether affiliates should take business, ensure you have the requisite financial backing. more responsibility, or whether operators should be allowed This sounds obvious, though that’s exactly where the trap to take the fall for anything their partners do – right or wrong. lies; it is easier said than done and just as easy to try and While the Gambling Commission and Advertising Standards cut corners. Authority in Great Britain have made it clear they are placing the emphasis on operators, a good affiliate should never The offshore battle exploit this potential loophole. As ComeOn Connect Head Once your affiliate organisation is up and running, it’s of Affiliates Katy Stafford warned in our cover feature on tempting to take an approach of maximising revenue at the topic, it’s always better to be safe than sorry. all costs – a strategy employed by many. But the benefits “Affiliates should be well aware of the rules,” she said. of taking a long-term view and saying no to offshore “They should be reading the forums and industry news to operators vastly outweigh the short-termism of signing be proactive in their business rather than reactive. If they partnerships with anyone that can generate a quick profit. aren’t sure, it’s always best to err on the side of caution or To this end, in August, Trafficology explored the need to reach out to their affiliate program and ask what is correct stay onshore and work with reputable operators held and what isn't.” to the highest compliance standards. So there you have it. It’s a simple checklist – and some Better Collective CEO Jesper Søgaard warned of exactly points might seem more obvious than others; some this notion, highlighting the impact of stricter regulation might also seem easy to ignore on the path to success. across the globe. He explained: “With more sound regulation But, if Trafficology has taught you anything in the past being implemented in various markets, it becomes riskier for year, let it be the effectiveness of simplicity. Stick to these affiliates to act unethically. This will create a natural push for straightforward steps and you’ll be on the right path, affiliates to only operate within the regulated playing field.” at the very least. Once again, this is a point many may want to disregard. Away from our checklist, 2019 has been the springboard The consequences of doing so though, would no doubt for a number of questions that still need answering: How be felt later down the line. can operators incentivise greater affiliate compliance? Is the operator-affiliate relationship broken? How much focus The right kind of influence should affiliates place on the US compared to Europe? But Next on our list is a look at how affiliates should market to their it’s been a productive year of achievement, discussion and players and what kind of external influencers they should use growth for the affiliate industry. The conversations on all to reach certain audiences. March’s Trafficology cover feature these matters and more have been fruitful and informative. looked in-depth at betting tipsters versus influencers, urging Long may it continue into 2020 and beyond. brands to utilise both appropriately and not just hire any old brand ambassador. While signing a big-name ex-footballer might sound good on paper, the specifics of who you are targeting, where you are targeting them and what you are targeting them for all come into play. Social media influencers and sporting personalities can work extremely effectively within the right context. In others though, affiliates would be wiser to turn to tipsters. Project Manager at Better Collective Annelene Maack told "Acknowledging there is Trafficology as part of March’s feature: “With hundreds of thousands of tipsters on the platform, the tipster community more than one route to take, can provide a much wider spread of content.” Acknowledging there is more than one route to take, and choosing the right one in the right circumstances, can prove the difference and choosing the right one in between unlocking a whole new audience or wasting valuable resources. the right circumstances, can Building a community The use of tipsters ties in with our next major piece of advice: prove the difference between if you want to function at the highest level as an affiliate, consider building a community, as the likes of Catena Media unlocking a whole new and several others have already done. Who better to promote to a potential new user than a satisfied existing one? A community of players and tipsters creates transparency audience or wasting and honesty. There is no need to lie to your customer or claim a potential casino or sportsbook is perfect. valuable resources" “That’s the great value of the review, where an affiliate can highlight the many pros and hopefully not so many cons of playing in a given casino or sportsbook, giving play hard review
of Play Hard 2019 Tim Poole runs down the most memorable quotes from the last 12 months of Traffi cology’s famous Play Hard feature
In every Trafficology, we like to end our publication on the lighter Across the summer months, Tal Itzhak Ron, Chairman and CEO side of the affiliate industry, with each edition concluding with a of Tal Ron, Drihem & Co., told us all about performing his songs Play Hard interview. If you’ve ever worked hard in the affiliate sector, live at the Prague Gaming Summit, while American iGaming the chances are you’ve played harder. So, in true Trafficology Solutions CEO Jason “Wolf” Rosenberg talked us through his fashion, we thought there would be no better way to reflect this worst ever job. “I had to sell a cleaning solution and I had to than by seeing out 2019 with our best Play Hard quotes from the chase women around with a paper towel, which I had to spray past year. We’ve had some absolute crackers. with vinegar and ask them to smell,” he recalled. “They would In January, Better Collective PR Team Lead Philip Trampe kicked recoil in horror, but then I’d spray it with my magical cleaning things off by choosing a mix of a rhino and a pterodactyl as his perfect hybrid animal. The wildlife-related fun didn’t stop there, as Trampe also sided with a T-Rex over a tank as his ultimate weapon. When asked what he would do if he found a penguin “In true Tra cology fashion, we in his freezer, he said: “If it was my freezer, I’d go out and buy a bigger freezer. I mean, who doesn’t want to have a penguin in thought there’d be no better way the household? If he’s already there, I think I would adopt him to see out 2019 than with our best and have a joyous life with him. They’re partners for life, right? I don’t want to set expectations too high for the fella, but I Play Hard quotes from the past year. guess he’d be a pretty loyal room-mate.” If you’ve never read a Play Hard Q & A before, you should be getting We’ve had some absolute crackers” an idea of what it’s all about by now. At the London Affiliate Conference, Betsson Ambassador and Champions League-winning footballer John Arne Riise was rather forthcoming about trying to solution and it would smell like flowers. I literally scared rile up his opponents. He explained: “It depends who I played against, a lot of people having to sell this product.” but obviously I would love to wind someone up that I knew would From penguins to wolves, nature features heavily in our Play react. I would step on their toes with my studs if the referee wasn’t Hard feature and, in September, Account Director at Digital Fuel looking; I would grab somewhere when it was a corner; I would Marketing Andy Scott plumped for a pet kangaroo over a koala say something just to annoy them. It’s all tactics.” bear. “Nobody is going to be breaking into my house with a six-foot Conducting a Play Hard interview isn’t always easy and the brief kangaroo stood next to the front door,” he declared. The following answers some interviewees provide us with don’t give us much to month, Betsson Group Affiliate Operations Manager Shakyra work with. Some answers, on the other hand, are complete gems. Jonsson was just as honest when she picked her least favourite In April, we asked Winning Poker Network CEO Phil Nagy who person to spend a week on a deserted island with. “If it was for he would swap lives with for a week. He replied: “Donald Trump. seven days, 24/7, I’d have to say my mother,” she replied. “We I could resign, bow out and make everything better.” The following would fight like cats and dogs!” month, Stan Solon, Business Relationship Manager at affiliate NWM Of course, we have one more Play Hard left for you this Marketing, was equally creative. When asked for his strategy for year, which you can scroll to the bottom of this magazine to read. We selling ice to residents of the Arctic Circle, he coolly responded: certainly had no shortage of quotes to remember in 2019. But it’s “I would carve an Apple logo on it and hope it works.” time for us to get even more creative with our questions next year.
STUDIOS AND AFFILIATES A much closer relationship Fredrik Johansson, CEO of supplier Fantasma Games, argues it’s not just operators that affiliates and suppliers should collaborate with
This should be packaged up for affiliates so that it is easy to access and for them to find the information they are seeking. It might be that game developers create an affiliate area where company information, employee bios, game sheets, images and videos are stored and can be downloaded. Alternatively, affiliates can look to partner with platforms such as First Look Games, which acts as a middle-man between developers and affiliates. Affiliates that focus on writing about slots and games often want to test and review a title before it hits operator portfolios, and this is something most developers are open to. Again, this means the affiliate and the developer working closely together and understanding each other’s requirements and needs. While the affiliate will understandably be keen to try the game, the developer needs to be mindful of any last-minute changes that might be made prior to release that could impact their review. Developers also need to consider things like agreements with operators around their marketing activity, exclusivity periods and more. This can easily be worked out, so long as there is an open line of communication between developers and affiliates and so Online slot developers understand the need to work with long as each party respects the position of the other. affiliates to help promote their games. Affiliates are among Affiliates can help foster such relationships by allowing the most powerful marketing platforms available to studios. developers to fact-check and review content before it is published With highly-engaged audiences of players keen to learn and make any corrections they ask. Developers shouldn’t change about the latest slot releases from both established and what the review says – an affiliate is allowed to have an honest new developers, the opportunity is not to be missed. opinion – but they should make sure information is accurate Of course, the relationship works both ways. Affiliates are and, more importantly, compliant. writing content around slot games at scale in a bid to drive By taking this approach, affiliates can gain access to games traffic to their sites and keep players coming back for more. ahead of launch, while developers can be sure the information they Where once players wanted to read reviews about the online publish is correct and compliant and published at the right time. casinos available to them, they now want to read reviews The benefits of game studios and affiliates working more closely about the slot games they can play at online casinos instead. together are evident and allow both parties to drive engagement For both parties to take advantage of the situation, and growth among their respective audiences. By understanding developers and affiliates need to work closely together. each other’s needs and requirements when it comes to information, This is certainly the case in regulated markets where affiliate access and compliance, successful long-term relationships can compliance is a must. The whole industry is having to adjust be enjoyed by both parties. to this new era of licensing and responsible gambling and the need to be compliant with rules and regulations. While the buck ultimately stops with operators, all stakeholders, including game studios and affiliates, need to play their part. In this regard, it is important for game “For both parties to take studios to provide affiliates with detailed information about their organisation and the games they design and develop. advantage of the situation, This includes: developers and affiliates need • Background information on the company, such as when it was founded and where it is located to work closely together. • Biographies of key personnel, such as founders, chief designers, heads of technology etc. This is certainly the case in • A full list of games in the portfolio and an individual game sheet for each slot regulated markets where • Game sheets to include reels, paylines, RTP, features, volatility, etc., plus a description affiliate compliance is a must” • Graphics and videos for each game, plus images of the company HQ and key personnel
AFFILIATE COMPLIANCE Cause for concern
Brean Wilkinson, Product Advisor at affi liate compliance mentoring supplier Rightlander, says operators need to be aware of affi liates creating landing pages around terms like “casinos not on GamStop”
these affiliates and whether they are actually listed on such a page. They could manually enter various search terms around “casinos not on GamStop” and then click through each to see if they work with them and whether they are included on the page. Of course, there is no guarantee this would capture all the affiliates that have published content around such terms, nor whether their brand is listed or mentioned on the page. Even if it could be guaranteed, manually checking sites is a huge undertaking, especially if the operator is live in several regulated markets around the world. Solutions The other option is to use automated affiliate compliance tools that can do much of the heavy lifting for the operator and its compliance and affiliate teams. But it is not just licensed operators in the UK and Sweden that are being impacted by these pages. Operators with permits from other licensing jurisdictions are rightly concerned too. Just because an operator is licensed in Malta or Gibraltar and not Great Britain, this does not mean it wishes to be advertised Online gambling operators in Great Britain understand they can as a “casino not on GamStop.” be held accountable for the content their affiliate partners publish How do they discover if their brands are making such lists? They on their behalf. too need to manually trawl through search engine results and The Gambling Commission and other regulators have made affiliate sites to check or use automated tools instead. clear the onus is on the operator to ensure affiliates are playing by But what should operators do if they discover they are working the rules and operating responsibly. with an affiliate that is publishing content aimed at promoting This of course, is a tough task, as operators work with thousands brands not on GamStop, Spelpaus, etc? of affiliates who in turn publish millions of articles each year. Nonetheless, it is a task they must undertake if they want to benefit Taking responsibility from the new business generated by all this exposure. That ultimately is up to the individual operator and their approach One of the most effective ways of improving affiliate compliance to responsible gambling and compliance, and whether they want is to only work with reputable publishers that understand the need to align their brand with the publisher in question. Of course, it is to be responsible and compliant. When both parties are aligned worth remembering regulators are now very much aware of what in this regard, the task of compliance becomes so much easier, affiliates are doing in this regard. although it is still an almighty undertaking. With the buck ultimately stopping with the operator, it should be something they think very long and hard about, as the Bad actors consequences could be severe. But not all affiliates are on board when it comes to taking a responsible approach to targeting players and driving them towards the online gambling brands they promote. An area of concern that we at Rightlander have recently become aware of, is a growing number of affiliates creating content and “Just because an operator is landing pages around terms such as “casinos not on GamStop.” Click through to these pages and you will see a list of online casino brands that are not licensed by the Gambling Commission, licensed in Malta or Gibraltar and but still accept players from both countries. The problem is not limited to Great Britain either. I was recently not Great Britain, this does not part of a panel at a conference which highlighted the similar problem occurring with the term “Spelpaus” – the self-exclusion mean it wishes to be advertised tool used in Sweden. The difficulty for licensed online casino brands is discovering as a ‘casino not on GamStop’” which affiliates have created pages like this, whether they work with
play hard PLAY HARD Hybrid Interaction consultant Shahar Attias rounds off 2019 by telling Tim Poole all about coffee, kosher whisky and CRM on an alien planet
But what do you do with alcohol when it’s a kosher food dinner? Well, apparently, since Scots are quite crazy about whisky, getting whisky certified as a single malt goes through so many levels of certification. So Jewish rabbis have agreed unanimously all single malt whiskys are kosher. I’m dead serious. It’s the only type of food or drink in the world that doesn’t need to be certified by a rabbi. If it’s branded as single malt from Scotland, it’s accepted as kosher. Affiliate conferences, at large, are pissing contests. So each company tried to bring more expensive bottles than the others. The evening ended up with us on roller skates at the local discotheque, In the CRM diary you wrote for Trafficology in October, you having no clue if they were actually skating around us or if the world joked you “wonder about the quality of my life and career was just spinning. choices.” If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, If I gathered three of your colleagues in a room and asked them to what would you want? describe you, what would they say – that you would say is not true? Honestly, I wouldn’t change what I’m doing. I really enjoy it – I often You probably understand already I’m a very modest person. So say I cannot understand why clients pay me! I would probably find it all my colleagues would say I am sexy as hell and they worship difficult to adapt to a new planet. But, that said, I would probably and idolise the way I look. I wouldn’t agree because that’s who enjoy complaining in different gravity levels as well. I am – I’m just a CRM expert. You also mentioned coffee a lot and claimed you aren’t addicted What is the worst decision you’ve ever made? and can stop at any point. If you could choose between never I want to say taking this interview! having coffee again or only ever drinking coffee-based beverages, what would you choose? If you were given a full-page advert in Trafficology and had No alcohol, are you crazy? I actually use coffee as a means to to sell yourself in six words or less, how would the ad read? stay focused, so if I could get it as a shot, I wouldn’t mind. I would True story: there used to be an award for internet super companies probably survive without coffee – at least for four hours – and acknowledging development of the internet when it just started. normally when I sleep. If I had to choose only drinking coffee Google won one of the awards with a speech limited to five words. again or the others, I would choose the others. Coffee has a They said: Google provides excellent search results. Six words? very targeted purpose in my life and could be replaced. Maximise your players' lifetime value, bitch. The final thing I’d like to pick up from your diary piece is you saying CRM operatives are the “rockstars” of the online gaming industry. If you had to start a rock band right now – what would you call it? Probably Pivot and the Reload Bonuses. A pivot table is what we use on Microsoft Excel (Trafficology: You just thought of that now? SA: Yes, of course). What’s the craziest story you can tell us from one of your experiences at an affiliate show? I’m Jewish and there’s a higher proportion than average of Jewish people at affiliate conferences. In one of the affiliate shows, they decided to hold a Shabbat Dinner at a local Chabad house.
Trafficology is brought to you every month by the Gambling Insider team at Players Publishing. For all editorial enquiries please contact us at [email protected], and for advertising enquiries please contact Business Development Director, Deepak Malkani, at sales@ gamblinginsider.com. We would like to thank the following contributors to this issue: Shahar Attias, Fredrik Johansson, Brean Wilkinson and Casino City Press. “You sit on a throne of lies" - Buddy (Will Ferrell) in Elf. 2019 Players Publishing Limited, All Rights Reserved