South Africa’s leading source of news and information on all aspects of the motor industry Issue 23 | 24 May 2012 www.autolive.co.za THE HEAT IS ON Hello Etios, so long Tazz! Toyota’s new Etios is designed to scupper VW’s plans for market leadership Full Story on Page 2 Interview: Honda’s Interview: Citroen SA’s Hyundai’s H1 gets Tribute to Ove European Head Didier Gerard our blessing Andersson Page 6 Page 7 Page 14 Page 23 Subscribe for free @ www.autolive.co.za Page 2 Editor Stuart Johnston
[email protected] Taking the Fight to VW General Manager Roger Houghton The launch last week of the Toyota Etios marks Toyota’s long-awaited re-entry into the
[email protected] lucrative sub-B segment of South Africa’s new market, since the run-out of the Tazz Sales in 2006. Bruno Lupini
[email protected] By Stuart JohnSton Globally, Volkswagen has stated Address that it wants to be the World’s number Suite 106B, MISA Centre one carmaker (in sales terms) by 2018. 12 Fir Street, Northcliff Since Tazz’s withdrawal of what was Last year VWSA enjoyed a few months Johannesburg, 2195 essentially a 1988 model constantly as overall market leader here, but in the freshened up with cosmetic changes end Toyota retained its Number One Tel over a period of 18 years, the sub-B slot that it has held for over three dec- +27 (0)83 450 9255 segment has grown to become the big- ades. This year the fight is much clos- gest model segment in the country.