Environment Analysis Of
Chitkara Business School ENVIRONMENT ANALYSIS Darshan Singh OF Navpreet Singh Ankur Bhatia Saagar Bhanot Varun Bhatia Varun Kalia Inderpreet Singh Parminder Kaur s 1871 Nokia AB 1970 1898 Focused Finnish On Rubber Telecom Works NOKIA 1967 Nokia 1902 Electricity Corp. Genera- (Diversifi tion ed) 1912 Finnish Cable Works HR Quotient Of NOKIA • 128,445 Employees in 120 Countries • 39,350 people in R&D representing approx. 31% of total workforce • Nokia’s Industrial Research Unit consists of 5oo researchers, engineers & Scientists. • R&D centers Brazil, China, England, Hungary, India, South Korea etc. • Nokia’s Design Deptt. Remains in SALO, Finland 1. 6. 2. 7. 3. 8. 4. 9. 5. 10. -Largest Cell Phone Vendor -Design, the branding and the -Lacking in Design Innovation technology -Loopholes in Symbian OS -Lending personality to its products -Slow to adopt new ways of (fashion statement) thinking, Clamshell Phones -Effective advertisement and market communication -User friendly -Global Expansion -Strong R&D -Late in the game of 3G - Increase their presence in the CDMA market -Asian OEM’s -Good Brand Image in booming -Other Handset Vendors providing new markets service to Carriers -Clamshell Handsets -Better Smart phones by -Booming Economies like Latin competitors America , India & China. Service & Solutions Mobile Accessories Phones Nokia Product Line •Basic Series Nokia 1100, Nokia 2100,, Nokia 2626 •Express Music Series Nokia 5310, Nokia 5800 •Business Series Nokia 6300, E-Series (E71, E90) •Fashion Series Nokia 7210 Supernova & Prism, Nokia
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