Slovenia as a tourist destination for Czech tourists
COLLEGE OF POLYTECHNICS IN JIHLAVA
Department of Travel/Tourism
Slovenia as a tourist destination for Czech tourists
Bachelor thesis
Author: Alena Šimková
Supervisor: RNDr. Jitka Ryšková
Jihlava 2012
Copyright © 2012 Alena Šimková
Abstract
ŠIMKOVÁ, Alena: Slovenia as a tourist destination for Czech tourists. Bachelor thesis. The College of Polytechnics Jihlava. Department of Travel/Tourism. Supervisor RNDr. Jitka Ryšková, Degree of qualification: Bachelor. Jihlava 2012. 78 pages.
The thesis is divided into two parts. In the theoretical one there are some very attractive places of interests described; but the most important part characterizes the Czechs' and Slovenians' relationship. It outlines the history of political, cultural, scientific, and economic relations between the two nations from medieval times to the present.
In the second, practical part, the most appealing places for Czech tourists are highlighted. They were determined from the results of my survey conducted among Czech public. Considering these attractive places as well as the gaps in Czech travel agencies' offer, two different holiday packages, tailor- made for Czech tourists, were created.
The material of this thesis is based on the survey of tourism potential in Slovenia, the survey of the Czech travellers' needs and requirements, interviews with Czechs and Slovenians, and last but not least on my own experience from the time when I stayed and travelled in Slovenia.
Key words: Agritourism, Czech tourist, Czech-Slovenian relations, gastronomy, holiday package, Slovenia, tourism.
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Abstrakt
ŠIMKOVÁ, Alena: Slovinsko jako turistická destinace pro české turisty. Bakalářská práce. Vysoká škola polytechnická Jihlava. Katedra Cestovního ruchu. Vedoucí bakalářské práce RNDr. Jitka Ryšková, Stupeň kvalifikace: Bakalář. Jihlava 2012. 78 stran.
Úkolem této práce je pozvednout povědomí Čechů o Slovinsku s cílem zvýšení zájmu českých turistů o tuto zemi jako o atraktivní turistickou destinaci, jež nabízí široké možnosti pro trávení dovolené. Inspirací pro tuto práci mi byl můj studijní pobyt Erasmus na slovinském pobřeží.
V teoretické části jsou popsány různé atraktivity Slovinska jako důvody, proč navštívit Slovinsko. Ovšem nejdůležitější součástí teoretické části je představení česko-slovinských vztahů a dlouhé společné historie těchto dvou blízkých národů.
Praktická část se zabývá průzkumem české společnosti, jejího zájmu o Slovinsko, ale především požadavky a preferencemi českých turistů na cestování a trávení dovolené. Na základě dotazníkového průzkumu je vytvořen profil českého turisty a dva balíčky dovolených ve Slovinsku, šitých na míru českým turistům.
Bakalářská práce je sepsána na základě osobních zkušeností ve Slovinsku a doplněna různými ověřenými cestovatelskými zdroji. Významným dílem k tvorbě této bakalářské práce přispěla data čerpaná z dotazníkového průzkumu, doplněna o data z Asociace českých cestovních kanceláří a agentur. Velký podíl na této práci mají také osobní rozhovory s Čechy i Slovinci.
Klíčová slova: agroturistika, cestovní ruch, česko-slovinské vztahy, český turista, gastronomie, Slovinsko, zájezd.
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I would like to thank my supervisor RNDr. Jitka Ryšková for her support and also for her rare advice that has helped to make my bachelor thesis. I would also like to thank all respondents, Czechs as well as Slovenians, for their kindness and willingness. 8
Prohlašuji, že předložená bakalářská práce je původní a zpracoval/a jsem ji samostatně. Prohlašuji, že citace použitých pramenů je úplná, že jsem v práci neporušil/a autorská práva (ve smyslu zákona č. 121/2000 Sb., o právu autorském, o právech souvisejících s právem autorským a o změně některých zákonů, v platném znění, dále též „AZ“).
Souhlasím s umístěním bakalářské práce v knihovně VŠPJ a s jejím užitím k výuce nebo k vlastní vnitřní potřebě VŠPJ .
Byl/a jsem seznámen/a s tím, že na mou bakalářskou práci se plně vztahuje AZ, zejména § 60 (školní dílo).
Beru na vědomí, že VŠPJ má právo na uzavření licenční smlouvy o užití mé bakalářské práce a prohlašuji, že s o u h l a s í m s případným užitím mé bakalářské práce (prodej, zapůjčení apod.).
Jsem si vědom/a toho, že užít své bakalářské práce či poskytnout licenci k jejímu využití mohu jen se souhlasem VŠPJ, která má právo ode mne požadovat přiměřený příspěvek na úhradu nákladů, vynaložených vysokou školou na vytvoření díla (až do jejich skutečné výše), z výdělku dosaženého v souvislosti s užitím díla či poskytnutím licence.
V Jihlavě dne
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Podpis
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Content:
Abstract ...... 6 Abstrakt ...... 7 1 Attractions of Slovenia ...... 13 1.1 Sixteen reasons why to visit Slovenia ...... 13 1.1.1 Conclusion ...... 27 1.2 Czecho-slovenian relations ...... 27 1.2.1 Introduction ...... 27 1.2.2 Czech-Slovenian’s relations ...... 27 1.2.3 Common history ...... 28 1.2.4 Conclusion to Czech-Slovenian relations ...... 29 2 Holiday packages ...... 30 2.1 Introduction to holiday packages ...... 30 2.2 Results of the questionnaire How Czech Travellers Travel ...... 30 2.3 Profile of the Czech tourist ...... 41 2.4 Holiday packages tailor-made for Czech tourists ...... 44 2.4.1 Farm-stay holiday for families with children ...... 44 2.4.1.1 Farm stay - general definition ...... 45 2.4.1.1.1 Holiday package: ...... 46 2.4.1.1.1.1 Calculation ...... 48 2.4.2 Gourmet holiday...... 49 2.4.2.1 Slovenian cuisine ...... 49 2.4.2.1.1 Holiday package ...... 50 2.4.2.1.1.1 Program of the Gourmet Holiday ...... 52 2.4.2.1.1.2 Time schedule ...... 56 2.4.2.1.1.3 Technical itinerary ...... 57 2.4.2.1.1.4 Calculation ...... 59 2.4.2.1.1.5 Target group ...... 63 Conclusion ...... 64 Bibliography ...... 65 Online sources ...... 65
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1Pictures:
Pic 1: Piran...... 14 Pic 2: Ljubljana...... 14 Pic 3:Vintgar gorge...... 16 Pic 4: Lake Bohinj and Savica Waterfall [18]...... 17 Pic 5: Konstanjevica na Krki...... 17 Pic 6: Radenci Spa Resort...... 18 Pic 7: Museum in Kobarid...... 19 Pic 8: Škofja Loka [17]...... 20 Pic 9: Square in Koper...... 21 Pic 10: Island in Lake Bled...... 21 Pic 11: Osmica [19]...... 23 Pic 12: Ptuj...... 24 Pic 13: Škocjan cave [20]...... 25 Pic 14: Kranjska Gora...... 26 Pic 15: Maribor...... 26
1 Picture withou links are taken form: Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-17]. Available at WWW: www.slovenia.info.
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Preface
The impulse for me to write about Slovenia was my Erasmus stay in Slovenia. Thanks to Erasmus programme I spent four wonderful months there on the Adriatic coast. While travelling round the country I got to known Slovenia well. During my travelling I got an opportunity to learn not only about cultural and natural heritage of the country but also about local people and their life. I decided to share my experiences with others. Nevertheless, that is not such a big reason for writing about this topic as the findings that only few people from my native country know well that only four-hundred-kilometre-distant place. Therefore I have decided to write about Slovenia especially for the Czech tourists with the intention to attract them to this beautiful destination.
The aim of this work is to write a work which would captivate Czech general public, in other words, I will try to make my work about Slovenia interesting from the first page and easily readable for all readers. The thesis is based on Czech-Slovenian relations, common history and the needs and requirements of Czech tourists.
In the first part its reader will get familiarized with the matters which join the Slovenian and Czech republics, as well as with interesting places that are extremely attractive, particularly for Czech tourists. In the second, practical part, its reader will be notified of the information which I gained on the basis of my survey among the general public in the Czech Republic. At the end of the practical part there will be two suggestions of different holiday which were designed on the base of results of the conducted survey. In those two packages I will try to cover requirements of Czech tourists and gaps in the Czech tour operators' offer of Slovenia.
I believe that my bachelor thesis will contribute to the awareness of Czech people about Slovenia and that the two newly created holidays will raise the attendance of Slovenia by Czech tourists.
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1 Attractions of Slovenia
1.1 Sixteen reasons why to visit Slovenia
Slovenia is the only country in Europe, which provides the Alps, the Mediterranean, the Pannonian plain and mysterious Karst. The diversity of its landscape never stops astonishing anybody. Having passed mountains, one can glimpse the sea. Climbing up the forest mountainside, the green plain spreads below. Occupying mountain pastures, the river gorge fizzes underneath. The proximity of contrasts is the uniqueness of Slovenia. Walking through a virgin forest or watching grapes of the oldest grapevine in the world? It is still possible there. While tasting forest fruit, one can enjoy listening to tales of bears. Only there is revealing the mystery of the earth surface and underground conceivable. There a man is a part of the nature!
In accordance with previous assets of Slovenia I collected the strengths of the country as a tourist destination. To be more precise, I followed my own experience, which I gained during my stay in Slovenia, as well as experience with Czech tourists' favourite objects of interest. To every point of interest I added a tip or more which are worth visiting.
1. To feel Slovenia means to feel good
To feel Slovenia means to feel good. Slovenia's 15 certified natural health resorts offer a comprehensive view of health. As well as excellent medical services, they are also developing innovative forms of preventive and alternative programmes for health and beauty, self-confidence, relaxation and experiences that recharge the soul. Programmes include natural factors of proven effectiveness and activities adapted to the individual. Slovenian natural spas are united in the Slovenian Spas Community. [1]
PIRAN
From all Slovenian towns, Piran is the most Italian one. Standing in the centre of Piran one can think he stands in the middle of Venice. Throughout time, Piran 13 maintained the clustered medieval structure narrow winding streets, houses huddled close together, rising in cascades, the contact with the sea, numerous squares and churches. Tartini Square is the gem found in the very centre of Piran. [2] At the time of Venetian Republic, Piran with its picturesque Venetian architecture was regarded as the second Venice.
Pic 1: Piran LJULBJANA
The capital of Slovenia has preserved its charming atmosphere for ages. Ljubljana has a lot of treasures: the remains of the Roman city of Emona and the old city centre with its medieval castle and beautiful buildings with Baroque façades, decorative portals and uneven roofs. Picturesque bridges across the river Ljubljanica and its vast Tivoli park, stretching into the very city centre is also a must see.
Pic 2: Ljulbjana
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2. Slovenia is one of the most biodiverse countries in the world
Nature has been generous to Slovenia. The varied green landscape is mostly covered in forests, while grape vines are grown on the sunny slopes of hills in many areas. For those heading back to nature there are numerous natural parks, while Triglav National Park encompasses Slovenia’s most beautiful mountains, the Julian Alps. In addition to the mountain peaks, there are hills all around the country that make popular excursion destinations.
The stunning waterfalls and the busy rivers, full of things to do, will awake a genuine experience of nature. There are also treasures hidden underground, in the magnificent caves of the Karst.
Almost 60% of Slovenia’s land is forest, the third-highest level in Europe. The majority is light, deciduous forest, well-suited to walks, with interpretive forest trails arranged in some places. You can also explore the extensive coniferous forests, such as the virgin forest at Kočevski Rog, just 60 km from the capital. More than 10% of Slovenia consists of natural parks, ideal for those looking for peace and relaxation, and the active enjoyment of their free time. Slovenia boasts many mountains and hills, which attract hundreds of thousands of visitors every year. The most stunning peaks are in the Julian Alps, and the Kamnik- Savinja Alps. There are plenty of hills in almost all parts of the country, and well- marked trails lead across them.
Rich water and underground world
The beautiful, clean rivers are ideal for angling and all sorts of water sports. There are three main types of river in Slovenia. The Alpine rivers include the Soča, and the upper section of Slovenia’s longest river, the Sava, the most popular of the lowland rivers is the Mura, while the disappearing streams of the Karst have helped to form the extensive caverns there. Modern natural health resorts have been built in eastern Slovenia around the thermal and mineral springs. Slovenia’s numerous waterfalls are a delight, and are classed as sites of special natural interest. They are most numerous in the Soča River area and in Triglav National Park. Each year around a hundred new karstic caves are discovered in Slovenia, but just over 20 are set up to
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receive visitors. The largest and the most popular is Postojna Cave, where the olm or human fish lives, while many visitors are even more taken with Škocjan Caves, which is a Unesco world heritage site.
Slovenia intends to preserve its natural jewels for future generations by means of green or sustainable tourism. Green tourism reduces the impact of tourism on the environment, and increases its adaptability to climate change. [3]
VINTGAR GORGE
The Vintgar gorge is one of the most popular natural attractions in Slovenia. There is an exquisite trail passing along the narrow gorge with river Radovna. The trail is made of paths, galleries and woody bridges constructed in the rock and run through the 1,600 long gorges.
pic 3: Vintgar Gorge
BOHINJ AND SAVICA WATERFALL
Although it might not have the same romantic island in the middle as Lake Bled, with Triglav in the view behind, Lake Bohinj offers an astonishing picture of glacier lake. In the surrounding of the lake there are lots of churches and museums, which keep a visitor’s time busy. Lake Bohinj and Savica waterfall, which is the source of Slovenia’s longest river is the main subject of Prešeren’s epic poem Baptism at the Savica Waterfall.
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pic 4: Lake Bohinj and Savica Waterfall
KOSTANJEVICA NA KRKI
A town called Dolenjska Venice due to its location on the island in the middle of Krka River. Gallery in the previous Cistercian monastery, Forma Viva, with second to none exposition in south-eastern Europe are really worth visiting.
pic 5: Kostanjevica na Krki
3. The benefits of Slovenian thermal waters were first discovered by the Romans
Slovenian thermal tourism has not developed by chance. Particularly in eastern Slovenia, the site tens of millions of years ago of the Pannonian Sea, there are many thermal springs. The benefits of Slovenian thermal waters were first discovered by the Romans. In the middle ages, nobles from all over Europe came to Slovenia for the waters.
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The discovery of the healthy mineral waters of Radenska and Donat Mg gave an important boost to tourism. Therapeutic effects in thermal waters were also discovered in organic and inorganic peloids: humus and mineral-rich mud. [4]
RADENCI
Terme Radenci is set in a landscape of wheat fields and vineyard-covered hills along the River Mura. [5] It offers naturally carbonated mineral water, thermal springs and a pleasant climate. The water of Radenci can be easily recognised everywhere by its three heart symbols. A medical student called Karel Henn is said to have heard an underground rumbling and later in 1869 he filled the bottle of “Radneska” mineral water and send it to Vienna and Rome. In 1882 the first guest was welcomed here. [5]
pic 6: Radenci Spa Resort
4. Well elaborated hiking system
Well-preserved natural greenery can be found in Slovenia at almost every step. Even from the cities you can be on a hiking trail within a few minutes. It is therefore no surprise that hiking is such a popular activity. The choice of trails is remarkable: from easier short walks along the valleys and foothills, to highly challenging protected trails in the high mountains, where you can enjoy views of the Alpine peaks. There is something for everyone, but it is rare that you meet large numbers of people. Simply enjoy the peace.
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Slovenia covers just over 20,000 square kilometres, and has almost 10,000 kilometres of signposted trails. So walk around a little, rather than walking straight across. And herein lies the charm of hiking in Slovenia. Some areas will bring you back to discover new surprises in the familiar, while encouraging a visit to new landscapes.
In Slovenia you can hike: - forest interpretive trails - thematic tourist trails - trails specially designed for Nordic walking - mountain trails (easy, difficult and very difficult) - longer regional trails and cross-county connecting trails - in organised hiking events - with dedicated hiking agencies [6]
KOBARID
Kobarid is a wonderful town located close to the Soča River in the middle of a stunning beauty of foothills of the Julian Alps and at the same time the town with horrific memories. The museum of the First World War, charmel-house and trails and also marked Trails of Peace heading for mortal remains are situated here.
pic 7: Museum in Kobarid
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ŠKOFJA LOKA
Despite the adversity, Škofja Loka is apparetnly the most preserved medieval town in Slovenia It is a beautiful town, where a tourist may admire a lot of sights: castle, stone bridge, chateau, churches and landscape sights. Due to decorated faces of building, Škofja Loka is often called a painted Loka. (ZEMĚ SVĚTA, 2008, p. 33, 34)
pic 8: Škofja Loka
5. In the same day you can be in the mountains and on the beach
The journey from the boarders with Austria to the sea takes only a few hours, the same as the journey from Hungarian boarders to the sea. A visitor can visit the spa, mountains, karst and the sea in the period of only one day.
KOPER
Koper is the biggest and only port in Slovenia with an admirable ancient centre where one of the most picturesque squares of the former Venetian Republic is placed.
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pic 9: Square in Koper
BLED
Lake, town or a castle, all these the name Bled covers. Lake Bled boasts about the only island in Slovenia, but the second to none in Europe. The island with its uniquely set church is a symbol of the town. On the rock above the town there is a magnificent building of a medieval castle with wine-cellar and the old Guttenberg press. The town, already famous, gained the biggest fame as the most beautiful health spa of the Austrian empire at the beginning of the 20th century.
pic 10: Island in Lake Bled
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6. Slovenia can boast an incredibly diverse cuisine
Little Slovenia can boast an incredibly diverse cuisine, with as many as two dozen different regional styles of cooking. Unfortunately, except for a few national favourites such as žlikrofi (stuffed pasta) from Idrija and jota (hearty bean soup) from Istria or the Karst, and incredibly rich dessert like gibanica from Prekmurje and kremna rezina from Bled, you're not likely to encounter many of these regional specialities on restaurant menus. This is home cooking at its finest, and you should do everything within your charm-the-socks-off-them power to wangle an invitation to a Slovenian home, where food is paramount.
There are several truisms concerning Slovenian cuisine. In general, it is plain and simple, pretty heavy and fairly meaty. And it is heavily influenced by its neighbours' cuisines. From Austria, there's sausage, strudel filled with fruit, nuts or/and curd cheese, and Wiener schnitzel. The ravioli-lik žlikrofi, njoki (potato dumplings) and risotto obviously have Italian origins, and Hungary has contributed goulash, paprikaš (piquant chicken or beef 'stew') and palačinke (thin pancakes filled with jam or nuts and topped with chocolate). From Croatia and the rest of the Balkans have come such popular grills as čevapčiči (spicy meatballs of beef or pork) and pljeskavica (meat patties). (LONELY PLANET, 2007, p.49)
OSMICA
Osmica is two-hundred-year-old tradition in the Karst region, which evoke times of Marie Terezie’s reign. It is the eight-day permission for wine-growing farmers to sell their products – surplus wine, home-made cured pršut ham ond other dried meats – without paying tax. Osmice takes place throughout the year and every visitor is allowed to take part. These eight days guarantee a lot of fun.
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pic 11: Osmica
7. One percent of Slovenia’s territory is covered by vineyards
Wine has been made in what is now Slovenia since the arrival of Celts in the 5th century BC, and many of the country's wines are of a very high quality indeed. Unfortunately, most foreigners remember Slovenian wine - if at all- from the cheap bottle of unmemorable and dull white Laški Rizling served at college parties; a trip to Slovenia will convince travellers that the best wines stay at home.
Slovenia counts nine distinct wine-growing districts, though there are really just three major regions. Podravje (literally 'on the Drava'), encompassing the Prekmurje and Štajerska Slovenija (Slovenian Styria) districts, extends from northeast Štajerska into Prekmurje and produces whites almost exclusively, including Laški Rizling (welschriesling) and Renski Rizling (a true German riesling), Beli Pinot (pinot blanc), Traminec and Šipon.
PTUJ
The town of Ptuj with the imposing castle towering over the town is Slovenia’s oldest town. Ptuj can boast the oldest wine-cellar in Slovenia and admirable museum collection placed in the castle. For those, who want to relax, Ptuj provides the excellent thermal spa. Located near the town, Ptujsko jezero and Ptujska Gora are absolutely astonishing sights.
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pic 12: Ptuj
8. The Karst plateau in Slovenia has given its name to karst phenomena all over the world
Slovenia is a karstic land, and its region of Kras in fact provided the name for all such phenomena in the world, since the experts first analysed these phenomena right there. Every year cavers discover new caves in Slovenia, and to date there are more than 8,000, while just over 20 have been arranged for visitors. The biggest and most popular of these is Postojna Cave, home of the proteus salamander. Many visitors are also enthralled by Škocjan Caves, which are on the world natural and cultural heritage list kept by UNESCO. Snežna jama (Snow Cave) below Mt. Raduha is also a special attraction with its ice stalactites. The shallow-karst caves in Dolenjska are also quite extraordinary. [7]
ŠKOCJAN CAVES
A UNESCO World Heritage site since 1986 is one of the most fascinating sights of Slovenia. The Škocjan underground hides a captivate cave system intensified by mighty Reka river. A visit to the caves makes a tourist feel like he is in Jules Verne's A Journey to the Centre of the Earth.
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pic 13: Škocjan caves
9. With more than 80 ski areas, Slovenia is an excellent winter destination
There are several dozen fully maintained ski centres stretched out across the corner of the Alps that extends into Slovenia. Each in its own way offers a full dose of winter enjoyment. Artificial snow machines ensure fun in the snow even during milder winters. The main advantage of Slovenia’s ski centres is that almost all of them feature direct access to and from the lowlands. This easy access and the proximity of urban centres are enhanced by modern cable lift facilities. And the features that distinguish almost all of Slovenia’s ski centres are their small size and diverse terrain. [8]
KRANJSKA GORA
Probably, the most popular ski resort in Slovenia with sunny slopes opened from mid-December to early March. Kranjska Gora is famous winter sport resort. The most famous Ski jumping World Championships are held here every year at ski resort Planica.
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pic 14: Kransjka Gora
10. Maribor 2012 - European Capital of Culture
MARIBOR
The town with the oldest grapevine in the world; Lent, Pohorje, museums and galleries, wine cellars and nature trails in its surroundings; The town of festivals.
The second biggest city of Slovenia is often called the gate to the Pohorje massif. The assumed centre of the town is Náměstí svobody, where the inconspicuous entrance to wine cellars of Vinag Company is. During wandering around the square nobody would say that there is a treasure under their feet. Right under the square there are twenty thousand square metres of wine cellars with more than seven million litres of vine. Those ones belong to the biggest traditional wine cellars in Europe.
Surrounding of Maribor is interlaced with wine paths leading through the picturesque landscape and landmarks. This region is characteristic mainly of white vine, such as Vlašský and Rýnský ryzlink or Rulandské šedé.
pic 15: Maribor
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Maribor 2012 - European Capital of Culture
In 2012, the second largest city of Slovenia, Maribor, proudly bears the title of European Capital of Culture. Together with its partner towns – Ptuj, Slovenj Gradec, Murska Sobota, Velenje and Novo Mesto – Maribor hosts a unique cultural programme that covers a great variety of art forms. Throughout the year, over 1000 events and projects will take place. The partner towns are showcasing the rich cultural and historical heritage of the region, while numerous internationally acclaimed artists are providing unforgettable cultural experiences. If you are looking to spice up your holiday with culture, then the ECOC partner towns are the ideal destination for you. [9]
1.1.1 Conclusion
I assure you that you will love this country not only for its stunning natural treasure, but also for its hospitable inhabitants and favourable atmosphere that breaths at you from every corner - every village, town and every part of the landscape.
1.2 Czecho-slovenian relations
1.2.1 Introduction
In general, there are a lot of reasons why to visit Slovenia but in this chapter I would like to point out the most important reasons, which are related to the relations between Czechs and Slovenes and also to their common history.
1.2.2 Czech-Slovenian’s relations
Slovenia, a small inconspicuous country in Europe, has had nearly the same fate as Czech lands: while they were developing into national emancipation, the time of Slovenes came in the year 1991, the time of Czech own statehood came on the 1st of January 1993. [10]
The Czechs and Slovenes have been inspiring each other since the end of the eighteenth century and they are connected with many famous personalities, among
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them a musician Jakob Gallus, an inventor of ship’s propeller Josef Ressel, a Czech revivalist Josef Jungmann and a lot of other famous personalities.
As it can be seen, the Czech and Slovenian nations are so close to each other that their history, mentality, and diligence were inhered by the people living there. Nevertheless, the considerable majority of Czechs see Slovenia as a land with untouched nature providing plenty of outdoor activities, and a lot of Czech people, especially young people, do not even know that the Czech Republic and Slovenia are bound by many things. Undoubtedly, the strongest one is our common history.
1.2.3 Common history
Czech-Slovenian relations started to be formed at the end of the eighteenth century when both nations - members of the Hapsburg monarchy - followed the same goal. Jan Lego, an important figure of Czech-Slovenian relations in the cultural, scientific and literary field, played a key role. The Hapsburgs did not favour any kind of national expression and suppressed mutual support of both nations. Paradoxically, they unintentionally supported strengthened their favourable relations by moving Czech officers to Slovenia. The Slovenians emulated the Czechs after Matice slovinská, Sokol and Saint Cyril and Metoděj Corporation established in Slovenia. In the years of 1892 through 1917 eighty-five Slovenians gained doctorial degrees at the University of Prague. For Slovenians, the Czech countries were a symbol of sovereignty and pure Slavic reciprocity as well as economic forwardness.
During the interwar period the partnership was developed more in the academic field than politically. At Charles University Ferdo Kozak, the first minister of further education in the Slovenian government after 1945 gained a doctorate in literary philosophy. Franjo Kogoj, a significant Slovenian medical specialist, graduated from medicine faculty. Jože Plečnik, the most popular Slovenian architect who was invited by the first Czechoslovakian president Tomáš Garigue Masaryk, acted in Prague and participated in the reconstruction of interiors and surrounding of the Prague castle, the residence in Lány, and many others. And there are lots of other big Slovenian names who worked in Czech countries and had influence on Czech culture and education.
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Likewise, after the First World War, Czechs represented seventy percent of foreign experts in Slovenia, and Czech investments greatly overreached the statistics of other foreign activities. Very popular were Czech medical specialists, teachers, academicians and entrepreneurs.
This common history seems to be forgotten by the people, even though Czechs took a likening to Slovenia and its wide range of natural beauty. What a shame that most of Czech travellers know Slovenia only as a transit country to Croatia.
1.2.4 Conclusion to Czech-Slovenian relations
Slovenia has a lot of exceptionalities for the Czechs and one of the most appealing qualities for the Czechs is that they feel like at home in the country of Slovenia. Wherever the Czechs come, they can feel the happiness of Slovenians that they meet their long-lost brothers.
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2 Holiday packages
2.1 Introduction to holiday packages
The following part is based on the survey, which I conducted in the Czech public. The survey was done by means of a questionnaire, and to its completion I also used the results of a marketing survey publicized on the authentic Internet websites. According to the survey a profile of a Czech tourist was completed and holiday packages that, according to the survey, suit Czech tourists, were created. I focused mainly on such holiday packages a shortage of which in Czech travel agencies' offers is.
2.2 Results of the questionnaire How Czech Travellers Travel
Question 1: What type of transport do you prefer when travelling on a holiday abroad?
33% a car a coach a train
2% a plane 40%
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Graph 1: Results of question 1
Most of the respondents prefer a car when they travel. Only slightly fewer people choose a plane for their trips. But regarding the fact that Slovenia is such a close destination and the only airline flying there is Czech Airlines, which is rather expensive, I decided to choose the car as a means of transport, but only for one of the packages. For the two other sightseeing packages, I decided to choose a coach as
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a means of transport because the respondents who prefer sightseeing holidays ticked a coach as the most frequently used means of transport.
Question 2: Which period of the year do you choose most often when planning your holiday?
5% 6% 6%
spring summer autumn winter
83%
Graph 2: Results of question 2
An overwhelming majority of the Czech respondents chose summer as time for their holidays. Therefore I decided to organize a farm-stay holiday in summer and a sightseeing holiday at the end of spring and the beginning of summer.
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Question 3: What kind of a holiday do you prefer?
hotel-stay at a beach 16% resort
hotel-stay in the countryside 41% welness holiday (0%)
27% sightseeing holiday
6% the combination of a 10% hotel-based holiday and 0% a sightseeing holiday adventurous holiday
Graph 3: Results of question 3
A great majority of respondents ticked the seaside hotel-based holiday as their favourite type. However, this kind of holiday is quite common in the Czech travel agencies’ offers of Slovenia. Therefore I have not decided to create a hotel-based holiday on the Adriatic coast. Apparently, people like a combination of a hotel-based holiday with sightseeing and a big part of the respondents prefer active recreation. I have tried to combine these preferences and create a holiday package that meets the need of a hotel-based holiday, a sightseeing holiday, and an active holiday. Regarding the fact that in the Czech travel agencies' offer there is a lack of farm-stay holidays, which is, by the way, an extremely effective and also developing kind of holiday in Slovenia, I have prepared a farm stay with the opportunity to do sightseeing, biking, hiking and other activities.
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Question 4: What is important for you on your holiday?
only to relax, to sightsee, 25% to do sports - my reason for travelling good food, national cuisine of the country 72% where I stay I am also interested in the 40% culture and customs of the country I am visiting I do not mind integration into local life and its culture
38%
Graph 4: Results of question 4
In the forth question respondents could choose more answers and that is the reason why the total sum of percentage is not equal one hundred. I see very positively the fact that people like to learn about the culture and the cuisine of countries they visit. These facts are perfectly met in a package of the gourmet tour.
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Question 5: How much are you willing to pay for your holiday (per person)?
19% up to 10,000 CZK
38% between 10,000 and 15,000 6% CZK
more than 15,000 CZK
more than 15,000 CZK, but just in case of a faraway 37% destination
Graph 5: Results of question 5
Cleary, Czech travellers are willing to pay 15,000 Czech crowns at most, especially when travelling to European destinations.
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Question 6: Have you ever heard about Slovenia as a tourist destination? no
11% yes, but just in a connection with ski competitions or similar 9% sports events yes, the purpose of the 38% holiday was rafting 6% yes, the purpose of the 2% holiday was an active stay - 4% biketourism, hiking etc.
yes, the purpose of the holiday were the Julian 15% 8% Alps - skiing, 7% snowboarding, etc. yes, the purpose of the holiday was the spa
yes, the purpose of the holiday was to stay at the G sea raph 6: Results of question 6 yes, the purpose of the holidy was sightseeing There is a very big count of Czech people who have never heard of Slovenia as a tourist destination; in spite of the fact it is only four-ahour different distant purpose destination. Those people who have visited Slovenia state that Slovenia is unjustly neglected tourist destination. The biggest part of visitors to Slovenia head there for an actively spent holiday or sightseeing holiday, for some people it was just a stopover on their journey to Croatia. Nevertheless, among students Slovenia is very well-known as a perfect country for educational exchange programmes.
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Question 7: Have you ever visited Slovenia?
12% no
44% yes, but I just went through Slovenia as a transit country on my way to a different state yes, I spent there a few 44% days
Graph 7: Results of question 7
The survey shows that Slovenia is famous mainly as a transit country. The number of respondents who have never been to Slovenia is equal to those who have never stayed in Slovenia. Only twelve percent of respondents have stayed in Slovenia for a few days. It is a very low figure and it signifies that Czech people’s awareness of Slovenia as a tourist destination is very poor.
Following questions were answered only by those respondents who have ever spent at least a few days in Slovenia.
Question 8: Did you travel to Slovenia with a travel agency? 6%
yes, I traveled with - ..... no
94%
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Graph 8: Results of question 8
Only six percent of respondents travelled to Slovenia via a travel agency. It is very important to consider whether there is only a poor and unattractive offer on the Czech market or Czech tourists prefer to travel to Slovenia on their own. In each case I think that if there were a really favourable offer from the Czech travel agencies, people would use those opportunities.
Question 9: How did you spend your time during your holiday/business trip in Slovenia?
26%
47% at the seaside, where - ... the Alps, where - ... the Karst, where - ... 7% other places - ...
20%
Graph 9: Results of question 9
The respondents of this questionnaire spent their stay in Slovenia especially on the coast, mainly in Portorož because they stayed there during their educational exchange programme. They visited also Karst caves and the Julian Alps with lakes Bohinj and Bled and they spend there an adventures holiday with rafting, canoeing and hiking as well.
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Question 10: Why would you visit Slovenia again?
a sightseeing holiday 8%
anc active holiday. What 36% Particularly? Bike tourism, 24% hiking, winter sports, rafting) ... a welness holiday
a hotel-based holiday on 5% the Adriatic coast
27% business
Graph 10: Results of question 10
A great number of respondents would go to Slovenia for a sightseeing holiday and to enjoy some adrenalin spots such as rafting, canoeing, snowboarding, trekking, or just hiking and cycling. A lot of respondents would love to visit the seaside again.
Question 11: What did you like in Slovenia the most?
8%
landscpae and nature
21% cultural heritage, sites and 50% towns the hospitability of the Sloveninan people nice treatment of guest from the staff in services 21%
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Graph 11: Results of question 11
The Czech visitors who have visited Slovenia are absolutely fascinated by Slovenia. They were enchanted especially by the nearly unspoilt nature. They fell in love with not only Slovenian nature and cultural heritage but also Slovenian people and the ambience of Slovenia. They say that places such as the coast, caves and the Alps, as well as many others, are really worth visiting.
Question 12: In your opinion, what are Slovenian drawbacks when it comes to spending holiday?
high prices for accommodation
9% certain bans at some places (e.g. No smoking in 30% restaurants, strict fines for camping outside campsites etc.) Indicate which bans you encountered
high fees for passing through tunnels and other 52% 9% road fees
indicate, if you have met other bans, please - ...
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Graph 12: Results of question 12
Czech visitors are generally very dissatisfied with high fees for going through Slovenian tunnels. Others complain about high prices for accommodation, but those more experienced in travelling in Slovenia claim that accommodation is expensive only on the coast. Surprisingly, there were some respondents who did not find any faults in connection with Slovenia!
Question 13: Are you?
1%
35% a student a worker a retiree
64%
Graph 13: Results of question 13
As it is very obvious from the graph, a great amount of respondents were students. Hence I have to take into consideration that the previous answers could be influenced by this fact.
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Question 14: How do you travel most often?
3% 9%
alone with my family 32% with friends business trips
56%
Graph 14: Results of question 14
If I take into consideration the fact that an overwhelming majority of respondents were students, the results are not surprising. More than fifty percent prefer travelling with friends. About a third of respondents prefer travelling with their family. Unfortunately, among my respondents were only a few business travellers.
2.3 Profile of the Czech tourist
On the basis of the predominating respondents´ answers of the questionnaire and also on the statistics that I borrowed from Czech tourism, a profile of the Czech tourist to Slovenia was drawn up.
The following material could also be taken as an inspiration for Slovenian incoming operators which might like to attract more Czech tourists to their country.
1) Favourite season
The most favourite season of Czech tourists is, undoubtedly, summer. Most of Czechs go on their holidays in summer and head for sunny destinations to relax at the sea.
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2) Investment in holiday to nearby destinations up to 15,000 Czech crowns
The survey showed that Czech tourists are willing to pay up to 15,000 Czech crowns for their holiday. A lot of them are willing to pay more than 15,000 crowns but only for some further destinations.
3) Popular destination 2012
The most visited destinations in the present year 2012 are Bulgaria, Monte Negro, Egypt, Croatia and Italy. It is evident that so-many-year-before popular Croatia has already become an explored country, especially from Czech tourists´ point of view and nowadays a long-time left out destination is again on the top.
4) Quality of accommodation of three or four-star classification
In the last few years Czech tourists´ requirements on the quality of accommodation and on the quality of services in general have risen. Three-star or four-star hotels are preferred.
5) Quality of experience
Czech tourists´ requirements on the quality of experience have risen as well their requirements on holiday expectation - holidays should be unforgettable.
6) Boarding - all inclusive is on the top
The time when Czech tourists were used to carrying all food with them and they spent their holidays cooking in a suite-type of accommodation has changed. Nowadays, they pamper themselves with all inclusive or at least half-board.
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7) The plane as a favourite means of transport
Czech tourists prefer comfort and travel by plane rather than by car or even by coach.
8) Active holiday
Czech tourists do not want just to stay on the beach but they want to experience the country and travel round the place where they stay. Renting a car on their holiday has become more and more popular. They are also interested in diving, cycling, hiking and other forms of adventure.
9) On-line booking
Approximately thirty percent of all holidays in the Czech Republic are sold via the Internet.
10) First-minute holidays have become more popular
A first-minute holiday sale have expanded, so nowadays first-minute holidays are more expensive than last-minute holidays.
11) Slovenia as a destination of actively spent holidays
Finally, I cannot forget to include the attitude of Czech tourists to Slovenia. It arises from the survey that for a lot of Czechs Slovenia is mainly a destination where they spent or where they are going to spend an actively oriented stay, for example to do rafting, cycling or hiking.
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2.4 Holiday packages tailor-made for Czech tourists
The fist type of holiday is an agritourist holiday, in other words, the stay on a farm or in a family house in the countryside where a tourist has an opportunity to meet local people and enjoy the peaceful countryside of Slovenia. The agritourist holiday in my interpretation does not mean integration into farming and agricultural jobs, the main point of the holiday is to learn about local life by means of relaxing activities, meeting local people and having fun with them. A very positive feature of the agritourist holiday, which I extremely support, is the harmony with nature. It is in accordance with modern trends in travelling, with sustainable tourism. The first reason why this kind of holiday has a chance to succeed on the market is that Slovenian countryside is absolutely amazing. This fact has been affirmed by plenty of statements of people who have visited Slovenia and published their impressions on various Internet servers. The second reason is that ecotourism is a current boom in holidays around the world. I guess that this first package has a great chance to succeed on the market also thanks to its relatively low price, which is at the advantage level for the seller as well as for the customer.
In the second holiday package I try to get the best of Slovenian cuisine. The program of a gastronomic holiday is devoted to Slovenian dishes, whose ingredients are not so different from those of Czech cuisine. Moreover, the dishes are very atypical and by all means attractive for our tourist. Nearly every region of Slovenia has something special to offer. In addition to cuisine, the national alcoholic drinks of Slovenia are wine and beer. Hence, I am sure every Czech tourist can maximize their enjoyment of this holiday. Since the Czech travel agencies’ offers lack gastronomically oriented holidays to Slovenia, I am persuaded there is a chance of a success for them on the Czech market.
2.4.1 Farm-stay holiday for families with children
At the beginning I would like to introduce reasons for a farm-stay holiday package for families creation.
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The survey shows that almost half of all respondents prefer summer holidays on the coast. The combination of summer, sea, the sun and hot weather is the maximal relaxation for them. Despite the fact that an overwhelming majority of the respondents prefer to stay at the sea, I have to consider the fact that in the area of the coast there is an enormous competition on the Czech market of tour operators. Considering the absence of agritourist holiday in the Czech travel agencies’ offers, hospitability of Slovene people and nature as the greatest attractiveness of Slovenia, a farm-stay looks like the best choice. When we combine it with the previously mentioned fact about the most popular holiday season of the Czechs, a farm-stay holiday in summer seems to be the best.
I am going to enrich the farm-stay with some activities suitable for families and with recommendations to visit surrounding places of interest.
Participants of the holiday arrange their own transport to the place, which is the best option for families travelling with children. The journey to the destination should not take more than six hours from České Budějovice or Jihlava. Another advantage of the place I have chosen is even not a two- hour lasting journey to the coast.
2.4.1.1 Farm stay - general definition A farm stay is a stay on a real working farm where a vacationer can experience all aspects of real farm life in a relaxed setting of picturesque countryside, and in all the comfort which a vacationer is used to. A visitor can see how the owners breed their animals, grow their own vegetables and fruit, and produce their own milk products. It is very interesting either to see or to experience how the owner's life is like.
For children the farm stay is a very exciting holiday as they have an opportunity to help with farm chores, feed the livestock animal, and milk the cow.
A farm is a perfect place for getting to know a national cuisine and delicious home- made dishes as well as drinks.
Farms in Slovenia provide plenty of activities and attractions for families with kids. Assisting owners with feeding their domestic animals, milking their cows, collecting eggs laid by hens, is an unforgettable experience for a lot of children. All of that
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completed by the fresh mountain air and healthy food, it presents an ideal vacation for a family with children. [11]
2.4.1.1.1 Holiday package:
FAMILY VACATION AT THE EDGE OF THE JULIAN ALPS
- Children up to 2 years are free
Get a real taste of picturesque countryside of Slovenia on a tourist farm Mulej situated at the edge of the breathtaking Alps. On the farm you might not only enjoy the beauty of peaceful landscape but also meet warm-hearted people and learn about their customs and livestock.
Transport: on your own Duration: 7 days Price: 8,000 Kč
The package is inclusive of:
5 x overnight in an apartment on the Mulej farm 5 x breakfast 5 x dinner bike rental tourist tax 1,01 €/person/night fishing in farmer's pond
Additional fees (not included in the price): horseback riding 14 €/hour
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dog 10 €/day
Accommodation:
Mulej Farm
Located in the village Selo, in the close vicinity of Bled, the Tourist Farm Mulej is situated in a sunny position, by a small pond, a treasure chest of stunning mountain views. The members of the Mulej family are dedicated to making your stay pleasant and memorable.
Dinners can be served on guests´requests. The meals are prepared with fresh, organic ingredients grown on the farm. Farm animals and pets add to the charm of life on a farm. In the farm barn, an exhibition of old farming tools has been arranged. Children can enjoy fishing in the pond, feeding the farm animals and playing in the outdoor play area.
Tips for activities and trips
The farm is situated in the place where there are plenty of choices on how to spend free time.
Bled - The farm is located only 700 metres from Lake Bled and 1 kilometre from the centre of the town. Bled provides countless of opportunities for sport and recreation such as trekking, swimming, rowing, cycling etc. and a lot of events take place here during all the year, especially spring and summer time. The Bled castle stands on a rock about above the lake. On the medieval castle there is a great view of the town, lake and countryside. Bohinj aqua park - almost 23 kilometres far away from Bled. Zou can join its visit with an impressive visit to lake Bohinj. Ljubljana - the capital city of Slovenia, the city of Josip Plečnik - an architect who studied at the Charles University. There is also a unique castle, dorning Ljubljana, in the middle of the city. It takes 45 minutes to get there.
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Postojna - A cave, situated about 1 hour away from Bled. Take the train through the underground of a mysterious cave system. Predjamski grad - a castle, attractive by its admirable setting in a rocky cliff. Located just 10 kilometres from Postojna cave. Adriatic coast - the most seductive possibilitz in the end. It takes less than two hours to get to the coast of the Adriatic see, where you can spend a beautiful sunny day with your family.
Horse riding
Discover the delights of a leisurely horse ride across rolling hills and bush land taking in the magnificent views of the countryside, perfect for the first timers and a pleasure for the experienced.
Meals
Meals is the highlight of your stay with delicious set menus including hearty hot breakfasts, sizzling barbecues with crisp salads and in the evening the scent of mouth watering roasts will tantalize your taste buds. BYO drinks.
[12]
2.4.1.1.1.1 Calculation a) Calculation of the package for travel agency Exchange rate of 24th April: 1 EUR = CZE 24,755
Calculation per stay per person: Accommodation with half-board (with VAT): 4,951 CZK
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Currency risk 10 %: 495.1 CZK Total per person: 5,446 CZK
Price without VAT 14% for accommodation 114%: 5,446 CZK => 14%: 669 CZK 5,446 CZK – 669 CZK = 4,777 CZK Commission 40% for travel agency 4,777 CZK + 40% = 4,777 + 1,910.80 CZK = 6,688 CZK
Final price with VAT 20% 6,688 CZK + 20% = 8,000 CZK
b) Calculation of the package for individual travellers
Regarding the fact that this kind of holiday can be organized by a traveller on their own, I decided to prepare a calculation also for travellers who prefer to travel without a travel agency. This package has the advantage of a very favourable price.
Exchange rate of 24th April: 1 EUR = CZE 24,755
Calculation per stay per person:
Accommodation with breakfast (with VAT): 4,951 CZK Currency risk 10 %: 495.1 CZK Total per person: 5,446 CZK
2.4.2 Gourmet holiday
2.4.2.1 Slovenian cuisine Slovenians are very convivial. They can surprise the visitors with plenty of traditional Slovenian meals as well as by masterly cuisine, which has its origin outside Slovenia. A complement to Slovene cuisine has always been excellent wine of three wine areas. [13]
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2.4.2.1.1 Holiday package
FLAVOURS OF SLOVENIA
The program of the gastronomic holiday is largely oriented outside Ljubljana. Despite the fact that in Ljubljana there are a lot of restaurants boasting of traditional Slovenian cuisine such as goulash, sausages, filled dumplings, black pudding, pork with cabbage or strudel, these specialities will not amaze Czech visitors. Besides, most of these meals are overtaken from Slovenia's neighbours because local specialities interbreed Mediterranean, Alpine and Pannonian cuisine. If the visitor really wants to taste something traditional, they have to leave Ljubljana and head for the countryside, for the remote villages. (Země světa, 2007, p. 52)
Every region has something special to offer. Every day we will visit one Slovenian region to discover local traditions, natural and cultural sights and cuisine. In the following gourmet holiday, we will try to meet the best tastes of Slovenia.
Transport: a coach
Duration: 5 days
Price: 11,800 CZK
The package is inclusive of:
transport by a comfortable, air-conditioned bus accommodation with breakfast in a 3*** hotel 6 dishes wine-tasting
Not included in the price: Škocjan caves 11 € Wine-cellar in Maribor 10 € lunch and dinner - first day
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lunch in Piran lunch - the last day in Ljubljana Both visits and also meals are optional
Accommodation
BIT Center Hotel Ljubljana
The BIT Center Hotel in Ljubljana is a newly renovated hotel with an absolutely modern design. However, it offers best value for money in Ljubljana. A big sports centre equipped with gym centre, badminton and squash courts and a wellness centre with a sauna, a massage and manicure center belong to this hotel. All these facilities are with 50% discounts for hotel guests. Near the hotel and the center there is also a small playground for young kids and the biggest shopping center in Slovenia - BTC City and various restaurants, bars, a post office, a petrol station, a grocery store and etc. There is a big parking place in front of the hotel.
The hotel is situated in the peaceful green area, about 2 km from Ljubljana city centre.
All rooms are equipped with toilets, showers, flat screen TV and free WiFi. Our clients are accommodated in double or triple rooms. All rooms have a bathroom, SAT TV and free Wi-Fi. Hotel guests have 50% discount on all indoor sports activities and sauna in BIT Center. [14]
Price per person per night (tourist tax and breakfast included): 17.34 €
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Carrier
CK MÁJ spol. s.r.o
Česká 44
370 01 České Budějovice tel./fax: 387 318 420 id.č.p:1002030111
CK MÁJ spol. s r.o. is a Czech company founded in 1993. It provides clients with tourism services in plenty of European and other countries. Besides sales on commission for different tour operators, CK MÁJ provides its own tours and holiday packages to Croatia, Spain, Greece, Austria, Germany and other European countries as well as it provides customers with tailor made packages. It also acts as an air tickets' and theatre tickets' seller.
OTOKOAR NAVIGO bus is equipped with highly functional air-conditioning, adjustable seats, by a monitor and a video-recorder, by fridge and coffeemaker. It is equipped with the engine euro IV. Capacity of the bus is 27 seats + a driver + a guide, possibly the second driver. [15]
2.4.2.1.1.1 Program of the Gourmet Holiday
DAY 1 - Maribor, Ptuj
The region of Savinjska is very famous for high quality wine, which we will taste either in Maribor or in Ptuj.
Departure in the early morning at 5:00 a.m. from České Budějovice.
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In the morning after 9:00 a.m. breakfast on the bus, then we arrive in Maribor, the second biggest city of Slovenia, where we visit the wine-cellars situated underground and taste the oldest wine in the world.
In the afternoon we head towards Ptuj, the oldest town and one of the most beautiful towns in Slovenia. In Ptuj we visit the local graveyard and “Delicacies from Slovenes Farms” festival as well as we have an opportunity to try some typical old Slovenian dishes on the festival.
"Good Food from Slovenian Farms" exhibition is the main annual presentation of the gastronomic delights produced by industrious hands on Slovenia's farms and in Slovenia's farmhouse kitchens. The exhibition includes prize-winning bread, dairy and milk products, vinegars, oils, dried fruits, fruit wines, fruit juices, jams, brandies, wines, stewed fruit and pickled vegetables. The exhibition is accompanied by a varied cultural programme and country fair. Visitors will have the chance to sample and buy the products. [16]
If there is a time, we will continue to Jeruzalem, the most beautiful vine-growing village with a breathtaking view of the surrounding vine-yards. Afterwards we will head for our accommodation in a hotel in Ljubljana.
DAY 2 - KARST - Tomaj, Škocjan Cave, Štanjel, Grahovo Brdo - Sedmice
Visit to a region which gave name to worldly known Karst. Tasting of the typical food and wine produced in this area - Pršut and Teran.
Departure at 8:30 from the hotel. At 10:00 a.m. there is a guided tour to the Škocjan caves, a Slovenian pearl registered on UNESCO's list. At 1 p.m. wine tasting with a snack in a small village called Tomaj is on. The following program is a nice break and a walk around beautiful typical Karst's village Štanjel. In the end we ave dinner
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at the Osmica's in Grahovo Brdo at Osmica Šušč. In the late evening return to Ljubljana.
DAY 3 - ISTRIAN CUISINE - Piran, Portorož, Motovun, Korte
Slovenian Istria is a part of a very beautiful Adriatic coast typical of its sunny weather and smiling faces. Excellent dishes of Istrian cuisine such as Calamari, štruklji, mussels or tagliatelle with truffles cheer every sense. All supplemented with home-made bread and typical Istrian olive oil. In Istria, the delicious wine Refošk, Malvazija are produced.
At 8:15 a.m. departure from Ljubljana, then an optional visit to Salinas follows. Afterwards, we discover a glittering beauty of an old town of Piran with picturesque Venetian architecture, where we have lunch in the Istrian restaurant. The lunch is followed by free walk around the town of Piran and Slovenia's biggest coastal resort Portorož, where a lot of top hotels are situated along the beach.
Then, an afternoon visit to Motovun, a Croatian hill village takes place on the program. Motovun provides a spectacular view of surrounded vineyards from the walls as well as galleries and shops of local artists.
This day we have dinner in the excellent restaurant Korte, where you can taste the best of the best Istrian food, e.g. Tagliatelle with so rare truffles. All supplemented with fresh home-made bread and local wines from the Korenika wine-cellar. Return to Ljubljana.
DAY 4 - GORIŠKA BRDA CULINARY REGION, TOLMIN'S CHEESE
A splendid valley of the Julian Alps, Karst, whose name gave a title to this phenomenon all around the world, and two the most delicious specialities of
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Slovenia in one day and. Ended by a walk in the gorgeous landscape of the mountain valley.
Departure at 8:15 from Ljubljana. Stop over at an amazing view of Predjama castle, transit through Vipava, a splendid ancient vine-town of Slovenia, and the second stop in MIP prosciutto production unit in the village of Kobjeglava. The village is famous for the production of original Karst prosciutto. There we can taste various kinds of quality meat. Afterwards drive towards the most famous vine growing region- Goriška Brda, with charming hills surrounded by vineyards. The opportunity to get familiarized with the procedure of processing grapes to produce wine in Wine Cellar Goriška brda. The house wine expert presents samples of different kinds of wine which are accompanied with lunch. After lunch, heading for Tolmin - Pril biofarm, where you can see the production of re-known Tolmin's cheese. The opportunity to buy cheese, fruit spirit and other products of the farm. Walking around Tolmin in the Julian Alps's valley. Return to Ljubljana.
DAY 5 - GORENJSKA CULINARY REGION, BLED - THE PEARL OF SLOVENIA
Stunning beauty of the Julian Alps with two pearls – Lake Bohinj and Lake Bled; today the trip will be crown with Bled’s main culinary speciality: Bled cream cake.
This morning we deserve to relax in Ljubljana. After lunch in one of Ljubljana's restaurant we check-out the hotel and leave for Bled. In Bled a little bit of exercise is waiting for us - a refreshing walk up to the hill leading to the castle from which is a glorious view of the lake with a small island in the middle. In the castle there is a museum that shows history of Bled and a replica of the Guttenberg’s printing press, where you can have your own memory list printed on the ancient paper. Finally we visit the castle wine cellar with the lecture on vine growing and also the lecture on
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kinds of wine housed in the cellar. We will have opportunity to buy some special wine. In the evening return to the hotel.
2.4.2.1.1.2 Time schedule
DAY 1 SAVINJSKA: MARIBOR – PTUJ - JERUZALEM
5:00 am Departure from the Parking at Peugeot 9:30 am Arrival in Maribor, sightseeing of the town, a visit to the underground wine-cellar 1:30 pm Leaving Maribor for Ptuj 2:00 pm Arrival in Ptuj; Enjoying festival “Delicacies from Slovenes farms” with tasting Slovenian national dishes 1. possibility: 4:30 pm Leaving Ptuj for Jeruzalem 5:10 pm A visit to Jeruzalem; the most beautiful vine-growing village in Slovenia 6:00 pm Leaving Jeruzalem for accommodation in Ljubljana 8:00 pm Check-in BIT centre hotel Ljubljana 2. possibility: 6:00 pm After an enjoyable afternoon in Ptuj follows departure and going to Ljubljana 2:00 pm Check-in BIT centre hotel Ljubljana
DAY 2 KARST: ŠKOCJAN CAVE – TOMAJ - ŠTANJEL – GRAHOVO BRDO
8:30 am Departure from Ljubjlana 9:25 am Arrival at Škocjan cave, an optional guided tour in cave mysterious underground 11:30 am Departure from Škocjan 12:50 pm Wine tasting with a snack in a small village called Tomaj 3:00 pm Walk around beautiful typical Karst's village Štanjel 5:00 pm Dinner at the osmica's in Grahovo Brdo at osmica Šušč 7:00 pm After dinner heading for Ljubljana 8:00 pm Assumed arrival at the hotel
DAY 3 SLOVENIAN ISTRIA: PIRAN – MOTOVUN – KORTE
8:15 am Departure from Ljubljana 9:45 am Arrival in Portorož and Piran, optional visit to Salinas (salt fields); a half-day spend in the town with Italian atmosphere thanks to it Venetian architecture – Piran; lunch in one of the Istrian restaurants 4:00 pm Leaving Piran 4:50 pm Arrival in Motovun, a Croatian hill village
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6:35 pm Dinner in Korte – tasting truffles 9:20 pm Assumed arrival at the hotel
DAY 4 GORIŠKA BRDA: PREDJAMA – KOBJEGLAVA – DOBROVO - TOLMIN
8:15 am Departure from Ljubljana 9:05 am A stop at the Predjama castle 10:20 am Arrival in Kobjeglava, the village famous for the production of original Karst prosciutto, tasting different kinds of prosciutto 12:20 pm Lunch in Goriška Brda with wine-tasting 3:05 pm A visit to bio-farm Pril, which is well known for the production of Tolmin's cheese. Opportunity to buy special products of bio-farm and, walking in the valley. Dinner. 7:05 pm Arrival at the hotel
DAY 5 THE JULIAN ALPS: LJUBLJANA - BLED
till 1:30 pm Check-out the hotel. Morning in Ljubljana ended up with lunch 2:15 pm Arrival in Bled, walking up to the castle, a visit to the castle museum, castle wine-cellar and replica of Guttenberg printing press on the castle; sightseeing of the lake. Snack in one of Bled’s restaurants 11:20 pm Before midnight arrival in České Budějovice
2.4.2.1.1.3 Technical itinerary
Place Arrival Departure Individual Total km km
I.day České Budějovice 05:00 am
Maribor 09:30 am 01:30 pm 380 km 380 km
Ptuj 02:00 pm 04:30 pm 32 km 412 km
Jeruzalem 05:10 pm 06:00 pm 34 km 446 km
Ljubljana 08:00 pm 159 km 605 km
II.day Ljubljana 08:30 am
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Škocjan cave 09:25 am 11:30 am 76 km 681 km
Tomaj 12:50 am 02:45 pm 108 km 789 km
Štanjel 03:00 pm 4:45 pm 11 km 800 km
Grahovo Brdo 05:00 pm 07:00 pm 12 km 812 km
Ljubljana 08:00 pm 85 km 897 km
III.day Ljubljana 08:15 am
Piran 9:45 am 04:00 pm 127 km 1024 km
Motovun 04:50 pm 05:50 pm 40 km 1064 km
Korte 06:35 pm 07:50 pm 37 km 1101 km
Ljubljana 09:20 pm 120 km 1221 km
IV.day Ljubljana 08:15 am
Predjama 09:05 am 09:25 am 71 km 1292 km
Kobjeglava 10:20 am 11:25 am 43 km 1335 km
Goriška Brda - 12:20 pm 2:20 pm 43 km 1378 km Dobrovo
Tolmin 03:05 pm 6:00 pm 37 km 1415 km
Ljubljana 07:50 pm 109 km 1524 km
V.day Ljubljana 01:30 pm
Bled 02:15 pm 06:00 pm 64 km 1588 km
České Budějovice 11:20 pm 463 km 2051 km
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2.4.2.1.1.4 Calculation Exchange rate of 24th April: 1 EUR = CZE 24,755
2.4.2.1.1.4.1 Indirect costs:
a) Calculation of transport
The Carrier CK Máj prepared a preliminary calculation on transport for my package. The Carrier charges a price 61.555 CZK without VAT.
Items included in the calculation of transport:
Travelled kilometres: 2 200 km x 21 CZK = 46,200 CZK
Waiting hours: 40 h x 120 CZK = 4,800 CZK
Per Diem: 2,438 CZK
Motorway tolls, fees: 6, 295 CZK
10% tax of 750 km driven in Austria: 1,822 CZK
Total price of transport: 61.555 CZK
b) Calculation of accommodation and food of a driver
Accommodation with breakfast: 17,34 x 4 = 69,36 €
Dinner: 3 x
II. day: 8.50 €
III. day: 13 €
IV. day: 15 €
Total sum of food: 36.50 €
Total sum of expenses on a driver: 105.86 € = 2,621 CZK
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c) Calculation of expenses on a guide
Wage:
Rate: 1,200 CZK/day
5 days => 5 x 1,200 CZK = 6,000 CZK
Per Diem shortage abroad:
1) A guide (as well as a coach-driver) is provided with a full amount of diets if they spend more than 18 hours/day outside the Czech Republic.
2) They are provided with 2/3 of the full amount of diets, if they spend a period of more than 12 hours but 18 hours maximum outside the Czech Republic.
3) They are provided with 1/3 of the full amount of diets, if they spend a period of 12 hours maximum outside the Czech Republic but more than 5 hours.
A note: every country has its own Per Diem rate set.
Going along with the previous regulation, the first day I pay a guide in accordance with the second point. Every other (in total three) day I pay a guide of my Gourmet Holiday in accordance with the first point. I need rates of Austria: 45 EUR/day and Slovenia: 35 EUR/day.
I also had to take into consideration regulation saying that per every meal provided to a guide, whose price is up to 1/3 of a daily rate of per diem, I have to reduce the daily rate of Per Diem by 25%.
1. day more than 12 hours in Slovenia (2/3 of a rate)
35 € x 0,75 = 26,25 €
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2. day + 3.day + 4.day all three days in Slovenia (3 x full rate) reduced by 9 meals
35 € (- 25% and -25% and - 25% = > 8,75 €) + 35 € (-25% and -25% = > 17,5 €) + 35 € (-25% and -25% and -25%)= 8,75 € + 17,5 € + 8,75 = 35 €
5. day more than 18 hours in Slovenia (full rate) by 2 meals
35 € (-25% and -25%) = 17,5 €
Total sum of per diem: 26,25 + 35 + 17,5 = 78,75 € = 1,949 CZK
Guide accommodation: A guide is provided with gratuity
Guide – expenses on food:
Lunch, Dinner: Tomaj, Grahovo Brdo; Korte; Goriška, Tolmin; Bled
II. day: Tomaj wine-tasting + Osmica Grahovo Brdo = 15.50 €
III. day: Korte dinner 13 €
IV. day: MIP prosciutto + wine tasting Goriška Brda + Tolmin dinner = 7 € + 10 € + 15 € = 32 €
Total sum: 60.50 € = 1497 CZK
Guide - events for fixed prices: underground wine cellar in Maribor
6 € = 149 CZK
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d) Currency risk
Expenses on a driver: 2,621 CZK
Expenses on a guide: 1,949 + 1,497 + 149 = 3,595 CZK
Total expenses in indirect costs in foreign currency converted to CZE: 6,216 CZK
+ 10% currency risk = 6.216 x 1,1 = 6,837 CZK
e) Total sum of indirect costs
Carrier 61,555 + Wage of a guide 6,000 + Expenses converted from foreign currency 6,837 = 74,393 CZK
2.4.2.1.1.4.2 Direct costs: a) Accommodation with breakfast and tourist tax accommodation: 16.33 €/person/night tourist tax: 1.01 €/person/night
= > (16.33 + 1.01) x 27 x 4 = 1,790.91 € = 44,334 CZK b) Food
II. day: 15.50 € x 27
III. day: 13 € x 27
IV. day: 32 € x 27
V. day: 10 € x 27
= > Total sum for food: 418.50 + 351 + 864 + 270 = 1903.50 € = 47,122 CZK
Total sum of indirect costs: 91,456 CZK
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c) Currency risk of indirect costs
+ 10% to the sum: 91,456 x 110 % = 100,601 CZK
Total costs without VAT
2.4.2.1.1.4.3 Total cost: Direct costs + indirect costs 100,601 CZK +74,393 CZK= 174,994 CZK
But: I have to deduct VAT from accommodation and per diem in direct cost [nějaký číslo literatury na kalkulaci]
Accommodation: 44,334 CZK = 114% => 14% = 5,445 CZK Per Diem: 1,949 CZK = 120% => 20% = 3,249 CZK
Total costs without VAT: 174,994 – 5,445 – 3,249 = 166,300 CZK
a) Profit margin + 30 %
166,300 CZK + 30% of it = 216,190 CZK b) Price per person without VAT
The vacancy risk means that we will divide the sum with profit margin by 20% lower number of participants than the capacity of the bus is.
216,190 CZK/22 = 9,827 CZK c) Final price with VAT per person
9,827 CZK + 20% VAT = 11,800 CZK
2.4.2.1.1.5 Target group
The target group of the Gourmet holiday includes people who like learning about different cultures and cuisines but also people who would like to get to know Slovenia in a pleasurable way with a lot of entertainment. In the price there are various items included, among them a lot of food dishes and tasting, so the final price is adequate price to a various offer included in the price.
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Conclusion
During my work on this thesis I realized that Slovenia is actually getting more and more known as a tourist destination among Czech tourists, but frankly, it is still in its infancy. I got familiar with the fact that a lot of Czech people, in general, have very poor and mistaken knowledge of Slovenia, which is one of the reasons of such a low visit rate of Slovenia. Nevertheless, as I said previously, the situation is getting better. I also found out that Czech tour operators’ offers lack farm stay holiday in Slovenia and gastronomic holiday to Slovenia. On the base of this fact I created two holiday packages, which seem to succeed on the market of Czech tour operators.
I am also considering taking the advantage of the English written text of my thesis and I will try to offer those holiday packages to Slovenian incoming operators.
Besides the possible success of created holiday packages, I believe that this work might contribute to the awareness of Czech people about Slovenia, and that it might give a better idea of the Slovene country to Czech people. On top of that, I believe that my work will make readers visit Slovenia. I hope that after such a visit a lot of Czechs will like this beautiful country as I do.
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Bibliography
DRAŽAN, J. Slovinsko - průvodce na cesty. Vyd. 1. Praha: Nakladatelství Freytag & Berndt, 2009. 240 s. ISBN: 978-80-7316-292-4.
NORM LONGLEY, Slovinsko – The Rough Guide,Vyd. 1. Brno: Nakladatelství JOTA, s. r. o. 2005. 440 s. ISBN: 80-7217-346-4.
Lonely Planet. Slovenia, 6th Edition. Singapore: Lonely Planet, 2010. 324 p. ISBN 978-1-74104-857-5.
Němec, D. Slovinsko – kapesní průvodce. Vyd. 1. Brno: Computer Press, a.s., 2003. 194 p. ISBN 80-7226-778-7.
Slovenian Tourist Board, The Mysterious Kars and The Tourist Caves of Slovenia. Ljubljana, 2009.
Slovinsko – printed guide. Slovenija turistična organizacija, 2010. 40 p.
Serial publications:
Země světa. Slovinsko. Červenec 2008, GeoBohemia, s.r.o., Praha 2008 2.7.2008 72 s., ISSN 1213-8193
Online sources
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[2] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-15]. Available at WWW: http://www.slovenia.info/?_ctg_kraji=2651&lng=2.
[3] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-15]. Available at WWW: http://www.slovenia.info/en/naravne- znamenitosti_jame.htm?naravne_znamenitosti_jame=0&lng=2.
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[4] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-15]. Available at WWW: http://www.slovenia.info/en/Health-resorts- wellness.htm?zdraviliscaSLO=0HYPERLINK.
[5] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-15]. Available at WWW: http://www.slovenia.info/en/zdravilisce/Radenci-Health- Resort.htm?zdravilisce=12&lng=2.
[6] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-15]. Available at WWW: http://www.slovenia.info/en/Hiking.htm?pohodnistvo=0&lng=2.
[7] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-17]. Available at WWW: http://www.slovenia.info/en/Karstic-caves.htm?kraska_jama=0HYPERLINK .
[8] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-17]. Available at WWW: http://www.slovenia.info/en/Skiing.htm?smucanje=0&lng=2.
[9] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-17]. Available at WWW: http://www.slovenia.info/en/Maribor-2012-Evropska-prestolnica- kulture.htm?evropska_prestolnica_kulture=0HYPERLINK .
[10] Český rozhas [online]. Praha. 2012 [cit. 2012-02-18]. Available at WWW: http://www.rozhlas.cz/cro6/dokument/_zprava/v-kraji-melancholickych- dabludokument-o-ceskoslovinskych-kulturnich-vztazich—1008506.
[11] Slovenia-tourist-guide [online]. 2010 [cit. 2012.02-18]. Available at WWW: http://www.slovenia-tourist-guide.com/tourist-farms-slovenia.html.
[12] Damjana in Jože Mulej, Turistčina Kmetija Mulej Bled – Slovenia [online]. Bled. 2012 [cit. 2012-19-02]. Available at WWW: http://www.mulej- bled.com/.
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[13] Cestovní kancelář GEOPS [online]. Praha. 2012 [cit. 2012-02-19]. Available at WWW: http://poznavaci-zajezdy.geops.cz/slovinsko/.
[14] BIT Center hotel [online]. Ljubljana. 2012 [cit. 2012-02-19]. Available at WWW: http://www.bit-center.net/.
[15] CK Máj [online]. České Budějovice. 2012 [cit. 2012-02-20]. Available at WWW: http://www.ckmaj.cz/index.php/kontakty.
[16] Slovenian Tourist Board, The Official Travel Guide by Slovenian Tourist Board [online]. Ljubljana, 2012 [cit. 2012-02-20]. Available at WWW: http://www.slovenia.info/?gastronomske_prireditve=11245HYPERLINK .
[17] pic 8: I-AM, Travel Blog. [online]. 2012 [cit. 2012-04-01]. Available at WWW: http://www.travelblog.org/Photos/872365.
[18] pic 4: AMIGO, Outdoor Adventure Agency. 2012 [cit. 2012-04-01]. Available at WWW: http://amigo.si/summer/daily-trips/lake-bohinj.
[19] pic 11: Osmice.info. 2012 [cit. 2012-04-02]. Available at WWW: http://www.osmice.info/index.php?option=com_content&view=article&id=84: 1-praznik-artiok.
[20] pic 13: STROHM; Trent, Flickr Hive Mind. [online]. 2012 [cit. 2012-04-03]. Available at WWW:
http://flickrhivemind.net/User/Trent%20Strohm/Interesting.
Other online sources
Movis, Private tours. [online]. 2012 [cit. 2012-04-05]. Available at WWW: http://www.private-tours.info/special-interest-tours/day-tours-from-ljubljana-and- bled/bled-and-bohinj-lakes-with-mt-vogel/
Czech It – Regional Development of Tourism, o.p.s., ROZHOVOR: V příjezdovém cestovním ruchu lze čekat oživení, říká Monika Palatková [online]. Plzeň. 2012. [cit. 2012-04-05]. Available at WWW: http://www.czechit.cz/trendy/rozhovor-v-prijezdovem- cestovnim-ruchu-lze-cekat-oziveni-rika-monika-palatkova.html.
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Obrázek Maribor. 2012 [online]. [cit. 2012-04-05]. Available at WWW: http://en.mad10.h2oteam.com/data/maribor1.jpg
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List of Appendixes
Appendix 1: Questionnaire How Czech travellers travel ...... 70
Appendix 2: Questionnaire in the Czech language: Jak cestujeme ...... 74
Appendix 3: Leaflet Farm stay ...... 78
Appendix 4: Leaflet Gourmet holiday ...... 79
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Apendix 1:
Questionnaire: How Czech Travellers Travel
1) What type of transport do you prefer when travelling on a holiday abroad? a car a couch a train a plane
2) Which period of the year do you choose most often when planning your holiday? spring summer autumn winter
3) What kind of holiday do you prefer?
a hotel-stay on the beach resort
a hotel-stay in the countryside
a wellness holiday
a sightseeing holiday
the combination of a hotel-based holiday and a sightseeing holiday
an adventure holiday
4) What is important for you on your holiday? only to relax, sightsee, to do sports - my reason for travelling good food, national cuisine of the country where I stay I am also interested in the culture and customs of the country I am visiting I do not mind integration into local life and its culture
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5) How much are you willing to pay for your holiday (per person)? up to 10,000 CZK between 10,000 CZK and 15,000 CZK more than 15,000 CZK more than 15,000 CZK, but just in a case of a faraway destination
6) Have you ever heard about Slovenia as a tourist destination? no yes, but just in connection with ski competitions or similar sports events yes, the purpose of holiday was rafting yes, the purpose of holiday was an active stay – bike tourism, hiking etc. yes, the purpose of holiday were the Julian Alps - skiing, snowboarding etc. yes, the purpose of holiday was the spa yes, the purpose of holiday was to stay at the sea yes, the purpose of holiday was sightseeing a different purpose
7) Have you ever visited Slovenia? (if your answer is "yes", or you just passed Slovenia, continue with a question number 13) no yes, but I just went through Slovenia as a transit country on my way to a different state yes, I spent there a few days
8) Did you travel to Slovenia with a travel agency? yes, I travelled with - ...... no
9) How did you spend your time during your holiday/business trip in Slovenia?
at the seaside, where - ......
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in the Alps, where - ......
the Karst, where - .....
other places - ......
10) Why would you visit Slovenia again? a sightseeing holiday an active holiday? What particularly? (bike tourism, hiking, winter sports, rafting) .... a hotel-based holiday - spa a hotel-based holiday - the Adriatic coast business
11) What did you like in Slovenia the most? landscape and nature cultural heritage, sites and towns the hospitability of the Slovenian people nice treatment of guest from the staff in services
12) In your opinion, what are Slovenian drawbacks when it comes to spending holidays? high prices for accommodation bans at certain places (e.g. no smoking in restaurants, strict fines for camping outside campsites etc.) Indicate which bans you encountered, please - ...... high fees for passing through tunnels and other road fees indicate, if you have met other bans, please - .....
13. Are you? a student a worker a retiree
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14. How do you travel most of the time? alone with the family with friends business trips
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Appendix 2: Questionnaire in the Czech language Jak cestujeme
Milý respondente,
jsem studentkou oboru cestovní ruch na Vysoké škole polytechnické v Jihlavě. Chtěla bych Vás požádat o vyplnění dotazníku, který slouží k praktické části mé bakalářské práce na téma „Slovinsko, jako turistická destinace pro české turisty“. Vyplnění tohoto dotazníku Vám zabere pouze pár minut.
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Jaký dopravní prostředek při cestování do zahraničí nejčastěji využíváte?
• auto • autobus/autokar • vlak • letadlo
Jaké období při výběru dovolené nejčastěji volíte?
• jaro • léto • podzim • zima
Jaké zájezdy preferujete?
• pobytové – moře • pobytové – příroda • pobytové - lázně • poznávací • kombinace pobytový-poznávací • aktivní dovolená
Na cestách je pro Vás důležité (možné zvolit více odpovědí)
• pouze odpočinek, památky, sport – tedy důvod mé cesty • dobré jídlo, speciality dané země • zajímám se i o kulturu a zvyky dané země • nebráním se začlenění do místního stylu života • jiné ......
Za dovolenou jsem ochoten/na zaplatit (v Kč)
• max 10 000/osobu
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• 10 000 – 15 000/osobu • více než 15 000/osobu • více než 15 000/osobu, ovšem pouze do vzdálené destinace
Slyšel/a jste někdy o Slovinsku jako o turistické destinaci (z nabídek CK, od kamarádů apod.)?
• ne • ne, pouze v souvislosti s lyžařskými závody či jinou akcí • ano, cílem byl rafting • ano, cílem byla aktivní dovolená - cykloturistika, horská turistika a jiné... • ano, cílem byly Julské Alpy – lyžování, snowboard jiné • ano, cílem byly lázně • ano, cílem byl pobyt u moře • ano, cílem byl poznávací pobyt • jiné - …......
Navštívil/a jste někdy Slovinsko?
• ne • ano, ale pouze jsem Slovinskem projížděl/a • ano, strávil/a jsem zde několik dní
Pokud je Vaše odpověď „Ne“ nebo "jste Slovinskem pouze projížděl/a", přejděte k předposlední otázce, jinak prosím pokračujte následující otázkou
Cestoval/a jste do Slovinska prostřednictvím CK?
• ano, cestoval/a jsem s - …..... • ne
Jak jste trávil/a svoji dovolenou/pracovní cestu ve Slovinsku? (možné zvolit i více odpovědí)
• pobřeží moře, kde - ...... • Alpy, kde - ...... • Kras, jeskyně, kde - ...... • jiné místo - …......
Za jakým účelem jste/byste znovu Slovinsko navštívil/a? (možné zvolit více odpovědí)
• poznávací dovolená
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• aktivní dovolená. Konkrétně? (cykloturistika, turistika, zimní sporty, rafting) …...... • pobytová dovolená – lázně • pobytová dovolená – moře • pracovní důvody
Co se Vám ve Slovinsku nejvíce líbilo? (možné zvolit více odpovědí)
• krajina, příroda • kulturní památky a města • pohostinnost místních obyvatel • chování personálu ve službách
Je něco, co byste Slovinsku vytkl/a? (možné zvolit více odpovědí)
• vysoké ceny za ubytování • zákazy na některých místech (kouření v restauracích, přísné pokuty za kempování mimo kemp apod.) Uveďte, prosím, s jakými zákazy jste se setkali - …...... • vysoké poplatky za průjezd tunelem a jiné silniční poplatky • uveďte, prosím, pokud vás napadá něco jiného - …......
Jste
• student • pracující • v důchodu
Cestujete nejčastěji
• sám/sama • s rodinou • s přáteli • pracovní cesty
Děkuji za Váš čas!
Alena Šimková
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Appendix 3: Leaflet Farm Stay
wwiitthh HHAALLFF--BBOOAARRDD
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Appendix 4: Leaflet Gourmet Holiday:
PPrriiiccee:: 1111 880000 CCZZKK
55 ddaayyss
1
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