Grateful Dead Returns to Cinemas with Never-Before-Seen 1989 Concert
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March 27, 2012 Grateful Dead Returns to Cinemas with Never-Before-Seen 1989 Concert NCM Fathom Events and Rhino Entertainment Present One-Night Event of Never-Before-Released Classic Concert in Select Movie Theaters Nationwide on April 19 CENTENNIAL, Colo.--(BUSINESS WIRE)-- This spring, Grateful Dead Second Annual Meet-Up At The Movies 2012 will take audiences on a flashback trip to the summer of 1989 for a one-night in-theater concert event on Thursday, April 19 at 7:00 p.m. local time. Recorded July 18, 1989, at the Alpine Valley Music Theatre, this never-before-seen concert is directly from the Grateful Dead vault. This iconic concert, featuring Jerry Garcia, Bob Weir, Brent Mydland, Phil Lesh, Bill Kreutzmann and Mickey Hart, was recorded the night after the Dead's legendary Downhill from Here performance in East Troy, Wis. Dead Heads in attendance will experience the two-and-a-half hour concert in its entirety, including fan favorites, as well as a rare split of "Sugar Magnolia," "Dear Mr. Fantasy," and "Hey Jude Medley." Before the start of the concert, movie theater audiences will also be treated to a slideshow of rare photos of the band by Jim Anderson and John Cantamessa, along with a previously unreleased live track recorded in Hartford, Conn. in July of 1974. Additionally, before the show time, Fathom will feature a handful of the top submissions from the recent Dead Covers Project, which encouraged fans to upload videos of their covers of Dead tracks to Dead.net. This is the second annual Grateful Dead fan meet-up following last year's successful event, which sold out in several locations across the U.S. Tickets for Grateful Dead Second Annual Meet-Up At The Movies 2012 are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change). Presented by NCM Fathom Events and Rhino Entertainment, Grateful Dead Second Annual Meet-Up At The Movies 2012 will be broadcast to more than 550 select movie theaters across the country through NCM's exclusive Digital Broadcast Network. NCM Fathom Events and Rhino Entertainment also teamed up for the highly successful cinema presentation of The Grateful Dead Movie Event in April 2011. "During this second annual Dead Head meet-up, fans can re-experience this never-before-released live performance recorded at one of the band's favorite tour stops," said Shelly Maxwell, executive vice president of NCM Fathom Events. "This unique concert event in movie theaters will be a once-in-a-lifetime opportunity for Grateful Dead fans." About National CineMedia (NCM) NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 177 Designated Market Areas® (49 of the top 50) and includes over 18,600 screens (approximately 17,700 digital). During 2011, nearly 671 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment- related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com. About Rhino Entertainment Based in Burbank, California, Warner Music Group's Rhino Entertainment was founded in 1978 and is the world's leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label's recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others. NCM Fathom Events Samuel Threadgill, 303-957-1749 [email protected] or Scoop Marketing for NCM Fathom Events Erik Stein, 818-761-6100 [email protected] or Rhino Entertainment Jason Elzy, 818-238-6220 [email protected] Source: National CineMedia News Provided by Acquire Media.