50 Type Treasures Insights for Icons Spread Good Cheer
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Design ideas for the real world RESOURCES THAT INSPIRE 50 Type Treasures FROM FONTS TO FORUMS Insights for Icons PUSHING THE RIGHT BUTTONS Spread Good Cheer OPTIMISTIC COLOR DEC/JAN 2005 $7.95 US $8.40 CAN 06> dynamicgraphics.com/dgm TLFeBOOK 0274470 90182 stock resources www.creatas.com CREATAS800.255.8800 Move quickly! DYNAMIC GRAPHICS CDs ARE ONLY $99 Prices increase to $129 on January 1, 2005. Go to creatas.com to purchase or call your creatas account executive for more details! CIRCLE 1 ON CONNECTIONS CARD INGPLYHE0952TLFeBOOK / creatas.com “My secret weapon—exposed.” “People ask me how I create such distinctive illustrations. It’s simple: CorelDRAW Graphics Suite lets me create in ways that I haven’t found possible with any other software. And now with version 12, I can make my characters appear more lifelike than ever.” Patrick Boyer, Design Professional Urbancowboy.net & Patrick Boyer Illustrations Recognized as one of the world’s top five illustrators byDigital Creative Arts Magazine To express his distinct brand of urban identity, internationally renowned designer Patrick Boyer calls CorelDRAW® Graphics Suite 12 his software of choice. With powerful drawing tools that give him unmatched creative freedom, Patrick is able to quickly evolve individual shapes into his urban characters and landscapes. And thanks to the software’s incredible compatibility, he can share his images with anyone, anywhere around the world. Chosen by design professionals, like Patrick. 2004 Corel Corporation. All rights reserved. Created using CorelDRAW Graphics Suite 12. JB#3069-362 10/04 © Start creating with CorelDRAW Graphics Suite 12 today. CIRCLE 2 ON CONNECTIONS CARD Image based on cover ofDigital Creative Arts, Issue 8 Download your FREE trial at www.corel.com/dynamicgraphics CorelDRAW Graphics Suite 12 is available at an academic reseller near you. TLFeBOOK TLFeBOOK ® TLFeBOOK CONTENTS DYNAMIC GRAPHICS DECEMBER/JANUARY 2005 - VOLUME 9 NUMBER 6 FEATURES 34 50 Type Treasures by Allan Haley A type expert offers his insight into fonts, books, blogs, and more from the world of letter lore. 40 Insights for Icons by Sheree Clark Managing these workhorses of the visual arts is more effective with a structured approach. 46 In-House Inspiration by Michelle Taute For in-house creatives, it’s all about making connections and looking beyond the office walls. 50 My Favorite Things Top designers share their personal picks: graphic resources that inspire, delight, and enable. This themed package by And 56 Envelope Envy by Alyson Kuhn Partners NY is designed to incite A look at the three “ens” of envelopes: “Envelope Envy” (page 56). enclosing, ensuring, and enticing COLUMNS & DEPARTMENTS 16 Design Dynamics by Sheree Clark Approach competitions carefully to get the most from your efforts—Part 1 of 2. 20 Color Management—Part 5 by Michael Jahn Prove your printer to accurately predict the color you’ll see on press. 28 Real-World Solutions New recreation guide sends a clear message. 30 Make It Your Own Promotions that keep on giving 32 Color on Call Optimistic: cheerful, hopeful, assured, confident, sunny 68 Software Specific Not-so-extreme makeovers 4 DynamicGraphics4 DynamicGraphics TLFeBOOK Authorized Distributors Artzooks.com Creatas.com Estockphoto.com Firstlight.com Fotosearch.com Futurestock.com Gettyimages.com Masterfile.com Matton.com Mediabakery.com Picturequest.com Photosstock.com Punchstock.com Superstock.com Veer.com Wonderfile.com With over 45,000 highly creative, superior quality images, you're sure to find the right image at Digital Vision. Go to the source of creative inspiration. CIRCLE 4 ON CONNECTIONS CARD 9 2 0 1 5 1 1 TLFeBOOK CONTENTS DYNAMIC GRAPHICS DECEMBER/JANUARY 2005 - VOLUME 9 NUMBER 6 REGULARS 8 From the Editor 14 Letters 24 Reader Insights 64 Classifieds/Connections 70 Workspace Savvy The latest must-haves for desktop and library 72 Cover to Cover/Coming Up Although the techniques and ideas outlined in Dynamic Graphics are offered with the best possible intentions, the publication or its publisher will assume no liability for their success or failure in any real-world business application. DEC/JAN 2005 V9N6 Dynamic Graphics magazine (ISSN 1094-2548/USPS 016-929) is published bimonthly by Dynamic Graphics Group, 6000 N. Forest Park Drive, Peoria, IL 61614-3592, for $36 per year in the U.S. Single copies are $7.95 each. Prices vary outside the U.S. December/January 2005, Vol. 9, No. 6. Canadian GST Account No. 125145193. Canada Post Permit No. 2493675. Design ideas for the real world POSTMASTER: Send change of address forms to Dynamic Graphics magazine, P.O. Box 9006, Maple Shade, NJ 08052-9006. Periodical postage rates paid at Peoria, Ill., and additional mailing offices. Visit www.dynamicgraphics.com/dgm and click Subscriber Services, or e-mail directly at [email protected]. RESOURCES THAT INSPIRE © 2004 Dynamic Graphics, Inc. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. 34 50 Type Treasures Mention of any product does not constitute endorsement by Dynamic Graphics FROM FONTS TO FORUMS magazine. Dynamic Graphics magazine assumes no responsibility for return of 40 Insights for Icons unsolicited manuscripts, photos, art, or cartoons, and reserves the right to reject PUSHING THE RIGHT BUTTONS any editorial or advertising materials. Unsolicited materials should be accompanied 32 Spread Good Cheer by a self-addressed, stamped envelope. Dynamic Graphics magazine is a regis- OPTIMISTIC COLOR tered trademark of Dynamic Graphics, Inc. Production Notes: This issue was produced using InDesign 2.0 on PowerMac G4s. Text imported from DEC/JAN 2005 $7.95 US $8.40 CAN Microsoft Word and set in Clarendon BT, Gotham, and Adobe Garamond. Unless 06> otherwise noted, all Pantone color references that appear in the magazine are taken from the . All visuals placed in posi- dynamicgraphics.com/dgm 0274470 90182 Pantone solid to process guide coated tion and separated electronically. Output direct to plate at 150 lpi at RR Donnelly & Sons Co. All rights reserved. Printed in the U.S.A. using soy-based process color inks. 6 DynamicGraphicsDynamicGraphics TLFeBOOK the perfect font is out there find it on Fonts.com When the formation above appeared in the plains of England, the locals were hardly surprised. Reports of font circles date back to the Druids, who are said to be exceptional landscapers and typographers. Skeptics quickly labeled the formation a hoax. Still, others were captivated by the beauty and clarity of the letterforms. Was this the work of a higher life-form? Had a greater civilization left behind a typeface so advanced its superior legibility would improve communication between people of all races and religions, ultimately resulting in world harmony? Unfortunately, no. Turns out a group of rowdy design students pulled the prank using plywood, rope and several weights of ITC Avant Garde Gothic.® Today, authorities use Fonts.com to identify suspicious typographic formations. So next time you’re searching for the right font or need to identify one you've stumbled across, don’t run around in circles. Turn to Fonts.com and find your type. Circle 5 on Connections Card Agfa Monotype • 1.800.424.8973TLFeBOOK • www.fonts.com All trademarks are the property of their respective owners. FROM THE EDITOR Most of us are as tired of hearing about information overload as we are of suffering from it. Is there any wonder in the fact that we sit through an avalanche of sensory stimuli every day and yet can recall virtually none of it? But creative people never really tire of learning about the antidotes to the info glut, because it’s both their vocation and their passion to craft the images, messages, and impressions that stand out from the mundane. This issue—which explores design resources—represents our attempt to assist readers in that effort. Design resources take many forms, of course. There are the ser- vices we never imagined that enable us to find just the right font, the perfect paper, the image that leaves a lasting impression. Then there are sources of pure inspiration, the ones that get transformed in the creative mind in a magical way, and in turn spark audiences’ imaginations. This issue presents resources of both kinds. On page 34, type authority Allan Haley shares “50 Type Treasures.” In “My Favorite Things,” page 50, top designers offer their personal picks for services, sites, and states of mind that activate their cre- ativity. And you’ll discover that Alyson Kuhn not only folds her own envelopes, but collects the best and writes about them with felicity; learn how to incite “Envelope Envy” on page 56. Several common threads run through the resources presented here, underlying facets that make the work of their contributors noteworthy. There is attention to detail, as well as that over-maligned and elusive trait, taste. Most of all there is the willingness to personalize the font, the image, the inspiration—to somehow internal- ize it and make it one’s own. Because in an era of prepackaged solutions and corporate blanding, it’s the touch of a human hand that leaves a lasting impression. Tom Biederbeck, editor 8 DynamicGraphics TLFeBOOK TLFeBOOK TLFeBOOK Design can be dated, art direction is timeless. Dynamic Graphics Training helps you gain confidence and improve your skills in areas such as creative design, graphics management, and print production. Here’s just one of many Dynamic Graphics Training courses available: The Art of Art Directing $695 Redesign, reposition, and launch! No, it’s not a shuttle command from NASA’s Space Center in Houston, but rather it’s what Greg Paul, a veteran magazine designer with over 300 national and international awards, can do for the creative talent of anyone who is an Art Director! In the course titled, “The Art of Art Direction,” Paul uses his high-level expertise to help you renew your own conceptual thinking and refresh your creative inspiration.