Unibrown Branding Booklet

brand values

UniBrown Logo Style Guide

TAG LINE: LIVE WHAT YOU LOVE

LUXURIOUS...... USE OF DIFFERENT MATERIALS TEXTURES TO CREATE AN EXPENSIVE LOOK

MODERN...... MIMINAL DESIGN

QUALITY...... USE OF DIFFERENT MATERIALS TEXTURES TO CREATE AN EXPENSIVE LOOK

EFFICIENT...... CLEAR, FOCUSED DESIGN

FASHION-FORWARD...... MINIMAL DESIGN PAIRED WITH SYMBOLIC ICON DESIGN

PROFESSIONAL...... VI DESIGN DETAILING THE SPECIAL UNIBROWN PROCESS OF COFFEE BREWING

TAG LINE: LIVE WHAT YOU LOVE

10a 10a

a 45 a 45

6a 6a 45 45 45

10a a a a a a a a

45 45 45

3a 5a 2.5a a 3a

0.5a

5a 2a 2a 10a 4a 10a 0.5a

a 2a 1.5a

a 7a

a 1.5a 2.5a a

3a 3a 3a 9a 9a

9a a

2.5a

10a a

2.5a

9a 3a 2a 2a 3a 9a primary colors

# 8E783D # BDA975 # 141414 # DCDCDC RGB (142, 120, 61) RGB (189, 169, 117) RGB (20, 20, 20) RGB (220, 220, 220) CMYK (41, 45, 88, 16) CMYK (27, 29, 62, 1) CMYK (73, 67, 66, 81) CMYK (12, 9, 10, 0)

871 C 466 C Neutral Black C Cool Gray 1 C

The pantone 871 C gold gives the branding color scheme a touch of texture due to it’s metalic gold qualities. The flat # C6AA76 is an alternative when the metalic gold color is not an option during printing. It is slightly lighter because it lacks the metalic sheen.

The black and gray are complimentary colors in addition to the primary color. combination do:

The pantone 871 C gold uses the metalic material in these combinations. combination do:

These combinations are for paper based material prints. The center combination uses cardboard as background. combination don't:

These combinations are not recommended. 1) Left: Material and color will not go well together 2) Middle: Material and color will not go well together 3) Right: Color combination is fairly bland secondary colors

# 0DA9B8 # 96D5DA # A0A0A0 # C8C8C8 RGB (13, 169, 184) RGB (150, 213, 218) RGB (160, 160, 160) RGB (200, 200, 200) CMYK (76, 11, 27, 0) CMYK (39, 1, 16, 0) CMYK (40, 33, 33, 0) CMYK (21, 17, 18, 0)

3262 C 304 C Cool Gray 6 C Cool Gray 3 C combination do:

When only using secondary colors, the colors should be more muted, but not too much that they become illegible. combination do:

When only using secondary colors, the colors should be more muted, but not too much that they become illegible. combination don't:

These combinations are not recommended, mainly because these color are too close and hard to read. combination don't:

These combinations are not recommended, mainly because the contrast is too great, looks a little abrupt and lacking in detail. Brand Patterns: Brand Patterns: Primary + Secondary: Primary + Secondary: Primary + Secondary: fonts: english

TITLE FONT: Text font: aku & Kamu Avenir (Book, Medium, Black) ** In future, there can be a full alphabet of the Unibrown logo font designed to replace title fonts. Do's & don't's

DO’s: 1) ICONS CAN BE USED ONE AT A TIME, IN TWO’S WITH A “+” SIGN BETWEEN THEN, OR IN A ROW WITH A “+” SIGN BETWEEN EACH ICON. ICON CAN BE USED MODULARLY.

2) PRIMARY ICON IS THE HOT COFFEE CUP ICON, OTHER ICONS ARE SECONDARY AND REPRESENT OTHER ASPECTS IN ADDITION TO COFFEE SERVICES THAT THE UNIBROWN BRAND PROVIDES. IN OCCASIONS WHERE ONLY 1 CION IS NECESSARY, THE HOT COFFEE CUP ICON WILL BE USED.

3) WHEN MULTIPLE ICONS ARE SHOWN, PLEASE ALINE ICONS AT THE BOTTOM.

DON’T’s: 1) THE FONT VERSION OF THE LOGO ALWAYS APPEARS BY ITSELF, WITHOUT ICONS ACCOMPANYING IT.

2) ICONS ALWAYS APPEAR BY THEMSELVES WITHOUT FONT.

3) PLEASE STRICTLY FOLLOW THE COLOR PAIRINGS SHOWN IN THE “PRIMARY COLORS” SECTION OR “SECONDARY COLORS” SECTION. DO NOT REVERSE BACKGROUND AND CONTENT COLORS. UniBrown VISUAL IDENTITY

designed by Dogma Lab 2017 - 2018 button down cotton shirt, with detail buttons on the collar (a slightly darker shade of light gray)

button down cotton shirt, a tie would look slitely

more expensive, but open color looks young, hip, relaxed and sexy (light gray)

full aprons for male staff, straight angles for waste aprons for female staff, short skirts can be apron looks masculine and sexy (dark gray) flirty, but mid length can be more edgy (dark gray)

straight leg pants skinny jean or straight (black) leg pants (black)

2 Coffee Holder Outer 2 杯携带外侧 BAG DESIGN 袋子设计

Bags can be in 2 sizes, one for smaller snacks and one for more coffee producs.

The two patterns can be one for each size or the same.

袋子可以有两种尺寸，一种放小饰品，另一种为购买东西较多的客户。

两种图案可以用在不同尺寸，或者两种尺寸可以是统一图案。 BAG DESIGN 袋子设计

Bags can be in 2 sizes, one for smaller snacks and one for more coffee producs.

The two patterns can be one for each size or the same.

袋子可以有两种尺寸，一种放小饰品，另一种为购买东西较多的客户。

两种图案可以用在不同尺寸，或者两种尺寸可以是统一图案。 (34, 30, 31) 灰色表示透明 (230, 230, 230)

Cold Cup Design / 冷杯设计 (200, 200, 200) (20, 20, 20) (160, 160, 160) (198, 169, 117)

Hot Cup Design / 热杯设计 (200, 200, 200) (20, 20, 20) (160, 160, 160) (198, 169, 117)

Hot Cup Design / 热杯设计 Ice Cream Cone Design / 蛋筒设计 water espresso

foam

milk espresso

Cup Sleeve Design / 杯袖设计

espresso AMericano Latte espresso

foam

H2O milk

espresso espresso espresso

Tote Design / 布袋设计 Tote Design / 布袋设计 Jaga Fife, ETHIOPIA Walmar, GUATEMALA MIXED BOX 埃塞俄比亚耶加雪菲危地马拉瓦尔马

综合礼包 SINGLE / 单款 SINGLE / 单款

11 cm x 13 cm 10 cm x 12.5 cm Coffee Packet Design / 挂耳设计

Rose Manor, COSTA RICA 危地马拉 / 哥伦比亚埃塞俄比亚 / 危地马拉哥斯达黎加玫瑰庄园阿蒂特兰 / 惠兰耶加雪菲 / 阿蒂特兰

1:2 1:1 SINGLE / 单款 MIXED BEANS / 混搭豆 MIXED BEANS / 混搭豆 250 g 250 g 250 g 250 g 250 g 250 g

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250 g 250 g

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Coffee Bag Design (small) / 咖啡袋设计 (小) 250 g 250 g 250 g 250 g 250 g 250 g

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Coffee Bag Design (small) / 咖啡袋设计 (小) 250 g 250 g 250 g 250 g 250 g 250 g

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Coffee Bag Design (medium) / 咖啡袋设计 (中) 500 g 500 g

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