desirable new world

LIFE IN 2042: SUSTAINABLE, LALA DEHEINZELIN AND DIVERSE, AND CREATIVE CRIE FUTUROS MOVEMENT © Otto Coletivo Fotográfico

WHY NOT? LALA DEHEINZELIN is one of the pioneers in ­Creative Economy This should be our guiding phrase as we think of futures and in Brazil. Relating sustainability and models for the future with free ourselves from what’s known and plausible to plunge into experiences in Creative Economy, she has worked as a consultant, what’s desirable. lecturer, and workshop instructor in different countries on four Why not create another economy, where “value” is more than continents. Her transdisciplinary activity began in the cultural sector just financial worth? Why not create a model of government and has extended to include work developed with corporations, the ruled by merit and direct participation of the people? Why third sector, governments and development agencies, multilateral not have cities built for enjoying time instead of occupying organizations, and collaborative networks. space? Or have “care” be the guide of all kinds of activities Lala is a founder and director of Enthusiasmo Cultural and creator of in the 21st century? Why not have the kind of education that the Crie Futuros movement. teaches us how to make good choices and then understand She served as a Senior Advisor to the UNDP’s Special Unit on the consequences of each one of them? Why not leave behind South-South Cooperation, from 2005 to 2011; as a Member of the all the daily problems caused by fear and mistrust? Why not Board at the National Institute of Fashion and Design; and and is establish relationships, businesses, and territories based on one of the founders of the Future Studies Nucleus of the Pontifical trust? Why not embrace collaboration as a modus operandi? Catholic University, PUC. Find out more about Ms. Deheinzelin at A sustainable, diverse, and creative world. Why not? ­www.laladeheinzelin.com Lala Deheinzelin

DESIRABLE NEW WORLD Life in 2042: Sustainable, diverse and creative

First Edition São Paulo, SP. Brazil | 2012

Publishing: Claudia Deheinzelin English text: Eugênia Deheinzelin and Willian Krell Dados Internacionais de Catalogação na Publicação (CIP) (Câmara Brasileira do Livro, SP, Brasil)

Deheinzelin, Lala Desirable new world [livro eletrônico] : life in 2042 : sustainable, diverse and creative / Lala Deheinzelin ; [English version Eugênia Deheinzelin and William Krell]. -- São Paulo : Ed. do Autor, 2012.

Título original: Desejável mundo novo : vida sustentável, diversa e criativa em 2042. Vários colaboradores.

1. Criatividade 2. Desenvolvimento sustentável 3. Futuro – Perspectivas 4. Imaginário coletivo 5. Movimento Crie Futuros 6. Movimentos sociais 7. Mudanças sociais I. Título.

12-06714 CDD-303.4

Índices para catálogo sistemático:

1. Crie Futuros : Movimento para criação de futuros desejáveis : Mudanças sociais : Sociologia 303.4 SUmmary

1 Why, What for, How 9 Create desirable futures, why? • Our starting point • Sustainability how? Three infinites • Lending a helping hand to the future • Why don’t we change the world? • A dialogue in the future, Pichi de Benedicts. 2 Gain, Valuate, Negotiate 27 Work to live, or live to work? • Multi dimensional wealth index, a desirable future • Economy of Abundance, systemic economy • Time: the fifth element • 4DxT Economy: multidimensional resources, results, and values • From the linear to the volumetric: visualize to understand and act • New indicators and ways to measure wealth • Activation Function: from absolute value to relative value • 4DxT Currencies and alternative currencies • New context, new professionals dynamics • Earning one’s multicurrency life in economy 2.0, Melanie Swan. 3 Govern, Decide, Coordinate 51 Change of government model • From frontiers to membranes, from the wall to the skin • Planning, long-term, commitment • The role of the Macro Moderator: facilitator and connector • Mesh Management: use what you have • Innovation and soft and low-tech technologies • New Law: trust and simplicity are the rule • Govern the future, Joxean Fernandez • A prospective idea of culture: how will the culture of the future be?, Angel Mestres Vila. 4 Inhabit, Move, Circulate 77 Cities • The renaissance of the 21st century, Jorge Wilheim • Optecnia: nature and culture without a separation, Jacques Dezelin • In the neighborhoods • In the countryside • Moving around 5 Care, Nurture, Preserve 93 Feeling with: our nature and nature • From recycling to empathy: sustainability from inside out • Water • We want more than just food! • Multi, trans, poly Health • Health in 2042, from the outlook of “nonsensology”, Wellington Nogueira • Caring a lot, Silvina Martinez. 6 Learn, Create, Communicate 111 Where are we? Another reading of the passing of time • Technology: means and not end • Tools for each layer of the Educreative process • About Educreative Spaces • Education and future, Rosa Alegria • To make of the world we have the world we want, Maria Arlete Gonçalves 7 Be, Relate, Connect 141 Curiosities of the Forties • Our history in a year and a day • Gaia, the Earth as a living being • Transcending Culture • Cycles, flows, regulation • Homo Estheticus • From fear to the now• The desirable and the plausible • From the book”Images of the Future”, Fred Polak Credits, Acknowledgements, and History 157 Thanks to everyone who made this book possible! • Crie Futuros thanks • History Céu D’Ellia, Brazil, 2000. Welcome to our Desirable New World.

You are in 2042, when this fiction is taking place. This is not a technical book on scenarios and projections of the future. It is an inspirational book. It shows the future that embodies the desires of persons of all ages, backgrounds and training. Hence the name, which is a play of words with the, by no means desirable Brave New World by Aldous Huxley, who in 1932 described a somber future. Indeed, today the future broadcast by the mainstream media, games and science fiction is also somber. The assumption we stand for in Crie Futuros is that our dreams nurture the future – that is why we are engaged in creating and spreading positive futures that may encourage the desire to make them come true. The text follows two lines: the selection of futures from our collection, created under the Crie Futuros movement since 2008, that are highlighted or interwoven in the text, and my conceptual line, which was also the reason for their selection, explained in Chapter 1. From it I unfold in the remaining chapters the factors that I perceive as forces that shape the future. Finally, we have the precious contribution of guests who disclose inspiring outlooks on the addressed themes. The chapters are organized into macro-themes of everyday life, intentionally broad and generic, to avoid falling into familiar patterns. For example, “education” recalls school, while “teaching and learning” can occur in many contexts. Of course, each subject is merely an out- line of all that could be addressed, and the themes portrayed are those that appeared in Crie Futuros Workshops or in our site. There are solutions, curiosities, lacks, delusions, inventions, childhood wisdom, drafts of laws, good ideas, impossible ideas (really?) yet desirable. They serve to reflect the ability – or difficulty – we have to create our future. Unfortunately, many of the futures in our collection are not propositive or creative and tend to fall into the abstract (“a world where all are happy”) or into the repetition of messages from mainstream media (“we will protect our rivers”). We invite you to interact with the collection in our wiki (www.criefuturos.com in Portuguese, English, and Spanish) because all futures may be edited and complemented by new texts, images or videos. Our desirable future is that this book may motivate more and more people to create the future as well as inspire leadership in decision making and point out opportunities. But above all, we hope that your reading is enjoyable and raises the question: “Why not?” Lala Deheinzelin Crie Futuros “Every society is built on the basis of both its history and its dreams” Carlos Fuentes

Prospective thinking has existed since ancient times, because as Peter Drucker says, “The best way to predict the future is to create it”. From the standpoint of David Bohm’s Holomovement, the Explicit Order unfolds as an event based upon the underlying Implicit Order. The extraordinary futurist and visionary Buckminster Fuller1 also believes that reality has an underlying inner path that may warn us about the most radical transformations. When changes approach our reality, the turbulences of the system increase and watching them may allow us to prepare adequately. How to access these changes that are underway, but still somewhat imperceptible? In the fifties, in California, the Rand Corporation started the Delphi technique, applied to deal with the Fifteen Global Challenges by the Millennium Project2, represented in Brazil by NEF. Domenico de Masi explores the theme of Creative Chaos and his latest book on Creative Groups progresses in new trends with the use of collective intelligence and wisdom. In the nineties appeared the project Imagine Chicago by Bliss Brown, who uses the technique of Appreciative Intergenerational Dialogue which continues to expand worldwide. The Crie Futuros proposal aims to develop contexts to generate innovative ideas that are shared through social networks and thus pollinate memes, in what Rupert Sheldrake calls morphogenetic fields. We believe that it might be close to the proposed Integration of Knowledge initiated by C. R. Snow, in which the Exact Sciences (that analyze), the Social Sciences (that explain) and the Arts (that reveal) interact synergistically. The latter we believe is the key at this time of planetary transition, disclosed by the creative economy or new concepts of design, such as those proposed by Bruce Mau when he said in his book Massive Change: “It’s not about the world of design, but about the design of the world.” Throughout the world universities concentrate their thinking on what this future may be, and how it develops, resulting in prospective laboratories and projects such as EdXonline3. In Greek thinking there are Kronos and Kairos, linear time and the time of opportunities, one more quantitative and the other more qualitative. The current moment is one of opportunities, of accelerating processes and hoping that the initiatives suggested in the RIO +20 seeking a better future for all, such as those proposed in this book, might be implemented in the right way at the right time. Arnoldo de Hoyos, 2012 Chairman of the NEF4, Center for Future Studies at PUC, the Catholic University of São Paulo

1 In his classic book Critical Path

2 www.millennium-project.org

3 www.edxonline.org

4 www.nef.org.br To create the future, we have to let ir be born

Scene 1: In October 2010, I was with Lala in one of the first preparatory activities for the Rio +201 and of what would follow after it, discussing perspectives to bring about the civilizatory transition we desire and need. We were dealing with what could become a “Global Union for Sustainability.” Not coincidentally, we were together at the same table, along with Rosa Alegria, Pedro Tarak, Carlos Lopes2 and other colleagues. And we raised the flag: strategies and action plans are necessary, but not sufficient. We need a positive outlook of the future, able to mobilize and direct our creative energy towards nurturing the spirits of millions of people. The idea was heard, and appreciated, but was not considered as a central guideline. Scene 2: When preparing that seminar, with other fellow creators of the future, we discussed what we might expect from the Rio +20. Two phrases came to my mind, and I believe they are increasingly true. One: “Rio +20 should be the occasion when, finally, we will realize that the world is more than just the sum of countries.”The implications are enormous, and require a true reinvention of the systems of political and social organization. The logic of nation-states assumes a world fragmented into impervious territories, with controllable frontiers. Nothing is more incongruous with the reality that we are already experiencing and that becomes more pronounced every day. This finding, plus recognition of the existing immense technological and social possibilities gives rise to the other phrase: “what is at stake at the Rio +20 is the creation of the future-now.” That is, we speak of a future that is already among us, struggling to come to light. But to create the future, we have to let it be born. And the delivery has to be now. Scene 3: The everyday routine reveals that even our most mundane decisions have a built-in expectation of future, often unconscious. There is an expectation of the future that governs our decisions in the present. In the current collective imaginary – in the news, movies, books, art – prevails the outlook of an apocalyptic and not very remote future. That is what we are going to create if we do not immediately strengthen the outlook of the desirable future we already feel pulsating. Scene 4: A year and a half after the first scene, Lala gives me a call: she had invested in the idea, cultivated the proposal to share desirable futures. And there was a book (this one you are reading), ready to be launched at the Rio +20. She invited me to help disseminating it. Of course I accepted, along with colleagues from the Vitae Civilis and many more who, like us, know that it is possible to create the future. After all, we do this every day, and have done so for many years. Welcome to Lala, with her enthusiasm and persistence. Welcome to you, readers who will share foresights and join us in the effort of this delivery and the creation of our desired future. Here and now. Aron Belinky, Instituto Vitae Civilis3 Coordinator of International Processes

1 http://www1.ethos.org.br/EthosWeb/pt/4732/servicos_do_portal/noticias/itens/forum_global_pela_sustentabilidade_sera_lancado_no_rio_em_2011_.aspx

2 Respectively: Núcleo de Estdos do Futuro, Fundación Avina, General Sub Secretary of the UN

3 http://vitaecivilis.org/ Dedicated to all those who create and believe in desirable futures. Your dreams fertilized the future that is being gestated in this world pregnant with another world.

To all those who participated in Crie Futuros and, by doing so, granted us the non-commercial use of their futures, thank you for your trust and inspiration. To professional artists who ceded their illustrations (fantastic!) especially to Claude Giordano for the emblematic cover image. If any image is not credited, we apologize and reiterate our good faith – it is because the contact could not be found. Our process is collaborative and made possible thanks to the commitment of people and institutions, which we thank. Learn more at the end of the book. Our collection is wiki: it allows you to get to know, edit, and supplement the futures with texts/ pictures/ videos in www.criefuturos.com

Disclaimer: The entire content of this book is the sole responsibility of the author, who thanks the supporters and exempts them of any responsibility for the text or images herein. To get this book, visit www.criefuturos.com . The proceeds from the eventual sale of this publication will be reverted to the maintenance of the Crie Futuros movement. TAGS: future of the past – inspiration – happiness – consumption – susteinability – cooperation – collective imaginary – change of mentality – wealth – processes – networks – another posible world – collaborative models – participation – abundancy – creative economy – interdependence – trust 1 Why, What for, How

“The future is the outcome of dreams from the past and choices of the present.” Crie Futuros 10 DESIRABLE NEW WORLD

Create desirable to be set apart from the external world; relationship with energy, consumption, futures – why? highly sophisticated and expensive arti- sustainability, cooperation, rapport with facts of war. Images that nurtured our our fellowmen. Looking at the future of the past it is Nevertheless, the message is clear: quite obvious that much of what exists how we visualize the future influences today has been previously dreamed of: its creation. Today’s choices design the since the late nineteenth century we world of tomorrow. By changing the find many images of information and choices, we can change tomorrow. So, communication technologies such as what should we choose? How to video conferencing, notebooks, wireless choose? Do we have visions of desirable technology. We can also see gigantic cit- futures to guide our choices and inspire ies filled with more and more cars, innovation? Futurist Peter Drucker says: drive-thrus, fast food, robotic surgery, “The best way to predict the future is solar heating.1 to create it”. Remote chat by video; fax or printer; use of wireless These things inspired and engaged However, since the sixties the most technology; global cities. Frank R. Paul, USA, 1921. those who grew up looking at them to common images of the future have turn dreams into reality. These images been somber, grim and vague. Images influenced choices of lifestyle, political of violence, disaster, threats. Today, the and investment priorities, technological (few!!) images of the future, found innovation. One can also note what mainly in video games and science fic- kind of future was wished for – and tion, frighten rather than motivate. thus created. The ubiquity of cars, in all It is necessary to dream and spread possible shapes; consumerism, synony- images and ideas of desirable futures mous to happiness; families and individ- that can inspire innovation and point uals cooped up in their homes, content out choices, especially in the direction Life in the Year 2000: Telephone call with video. of the change of models that is needed 1 See more at www.paleofuture.com and And already wanting to talk with China. for a better and feasible world. Crie Fu- www.criefuturos.com. French National Library, 1912. turos endeavors to fertilize the collec- Why, What for, How 11 tive imagination by creating seeds of ing choices and devising policies based ample, city planners and futurists of the the future and preparing the ground so upon perspectives and priorities that do late nineteenth century London believed that urgent changes of mentality and not make sense in the long run. For ex- the city would continue to be powered behavior may take place. by horses as it grew. So, one of the great- We believe that to break with mod- est challenges was what to do with all els and generate profound innovation, the horse manure? Diapers? But then, one must be freed from the search for how to get rid of them and their con- plausible futures, to reach out for the tents? A lot of energy was spent on these desirable, the unlikely, but not impossi- questions, but little did they know that ble. Always dare to look at the world in less than thirty years, the issue would and at what we want to change, and no longer make sense, since horses were think “Why not?”. It seems utopian, but replaced by cars. This metaphor high- the work of hundreds of people and in- lights how many of our concerns and stitutions (such as the Ashoka2 social en- Life in the year 2000. Education as an assembly line ... policies might be “horse diapers” and re- trepreneurs) has shown that the impos- Bibliothèque Nationale de France. France, 1889. fer to issues that soon will have no mean- sible is possible. For example, low ing, unless we make an effort to visualize income community neighborhoods that different futures. have built parks and daycare facilities Measuring the wealth of people without money and in two days3! and nations only by the amount of mon- Visualizing futures is also important ey generated; investing almost every- because sustainability comes from the thing in infrastructure, i.e. hardware, harmonious choices we make in the pres- and almost nothing in intelligence and ent. If we are not attuned to the future processes, i.e. software, (and no hard- we always risk wasting large amounts of ware works without software...)4, in pro- time, resources and opportunities mak- cesses (such as bureaucracy) and struc-

4 Tragic examples are budgets of what is planned for 2 See www.ashoka.org and www.ashoka.org.br Designed for 2889, this identical towers where an entire the World Cup and Olympic Games in Brazil even by the city can live, already exist. USA, 1933. 3 See www.institutoelos.com.br. BID. (www.copa2014.gov.br/tags/bid). 12 DESIRABLE NEW WORLD

tures (like cities) that cause huge losses Eduardo Galeno5 says: “This is a world tainability will not come to be just by of the most precious, scarce, and nonre- pregnant with another world.” A tweaking the old models. We are talk- newable resource we have: Time. These phrase that best translates what we ing about something new. may well be some of the “horse diapers” have been saying for many years us- Our contribution to this “gesta- that should be rethought in our design- ing the image in the book cover: sus- tion” is the result of extensive work, a ing of sustainable lifestyles. creative and futurist mix that converg- es upon a vision of sustainability based on creative economy and collaborative Our starting point models. This work was structured through activities involving6 a wide va- “We can’t solve problems by using riety of stakeholders: the cultural sec- the same kind of thinking we used tor, corporations, the third sector, local governments and development institu- when we created them.” tions, international cooperation, col- Albert Einstein laborative networks. “Desirable New World” was construct- The concepts and tools we devel- ed based upon hundreds of futures cre- oped along this path guided us on how ated between 2008 and 2012, in eight to bring together the futures and de- countries, by people belonging to doz- sign sustainable ways of life. We are ens of networks and of all ages and oc- “synthesizers”: in quest of synthetic cupations. Simple, diverse, and light ways that might be applied in various language without any technical preten- domains; “howists”: interested in the tion connecting the dots to reveal the “how to”; and “hubs”: trying to unite full picture of these desired lifestyles. languages, sectors, and fields of action. Our feeling is that they make vis- Tableaux Vivants. Claude Giordano, Paris, Nineties. ible some traits of this “other pos- sible world” that is being engendered. 5 During the movements of true democracy 6 Further information, articles and videos in the site in Spain in 2011... www.laladeheinzelin.com Why, What for, How 13

In a simplified way, we might say ­atoms of Earth are finite, the bits of the that the traditional economy hinges new technologies constitute our sec- If you prefer, go straight to the futures, on tangible resources: environmental/ ond infinite. With them we can create because what follows is rather technical structural and financial capital that be- many virtual worlds and endless ways and we do hope that you will enjoy ing scarce and finite resulted in unsus- to empower, connect, recreate and in- reading this. tainable models. Conversely, Creative teract. And that creates our third Economy is based on intangible re- ­infinite: the infinite ways in which the sources: cultural capital and social cap- network society is organized, produces, Sustainability how? ital which, incidentally, are abundant reinvents. And all the new ways of pro- Three infinites... in “poor” countries. This economy ducing and undertaking derive from rests upon cultural diversity, knowl- these associations, which are summa- Sustainability? How, if the Earth is only edge, ICT, and creativity that enable rized in the word “collaborative”. The one and its resources are finite and the eventual achievement, not only of examples are many: new models to pro- scarce? Creative economy might be a economic, but social, cultural and envi- duce, distribute, and teach like Circuito solution. ronmental results as well. That is to Fora do Eixo7; the hundreds of crowd- We are experiencing the passing say, sustainable. funding8 – collaborative funding sites; of centuries in which society, econom- Sustainability may be possible, Mesh9 businesses that propose an econ- ics, and politics were organized around since we are talking about three infi- omy of sharing; the fabulous resource material resources such as land, gold, nites! One infinite leveraging the known as “cognitive surplus”10, the col- or oil, tangibles and, therefore, finite ­other... The first is that of intangible and consumed upon use. This finitude ­assets, which not only cannot be de- 7 A Circuit that links more than one hundred clusters creates an economy of scarcity, based pleted, but are renewed and multiplied of creation now spreading out to other countries of on competitive models. However, in- with use, instead. This alone should America, that innovates in all forms of management http:// foradoeixo.org.br/ tangible resources such as culture, turn creative economy into a strategic 8 Hundreds of sites, and all very recent knowledge, and experience are infi- priority at a time when the major pre- nite and multiply with use. They may dicament is how to improve quality of 9 See the book Mesh, by Lisa Gansky or the site http://meshing.it/ stand for an economy of abundance life and generate income since the 10 Concept proposed by Clay Shirky, relying on models of collaboration. planet is just one, finite. But if the http://www.shirky.com/ 14 DESIRABLE NEW WORLD

laborative production of knowledge choices, this “trio of infinites” can and ­collaborate to change the culture which bears fruit like Wikipedia. bring prosperity and harmony. We use towards sustainability. Current times are fascinating be- this outline for the Desirable New Our starting point is based upon cause each of these “infinites” acti- World, sustainable (and possible...). some assumptions: vates the other, allows it to be strength- For all this to happen, which BB Sustainability is only possible through a ened, turning potential into reality. Of would be some of our starting points? change in culture, mentality, desires, out- course, infinite 1, that of intangible re- look of the world and the future. Are we sources (culture, knowledge, creativity, trying to change habits without changing experiences), has always existed. But Lending a helping mentalities? the new technologies of infinite 2 have hand to the future BB “Sustainable” is not merely an adjective created associations with other sectors but a new “operational system” that from and partners that allow this creative The Crie Futuros logo11 symbolizes a now on will guide actions in all domains of potential to become real, visible and hand because we want to “lend the fu- life. Just as slavery is inconceivable today, in accessible, thus “tangibilizing the in- ture a helping hand.” To achieve this the near future it will be inconceivable that tangible.” The combination of these we identified some principles that will any aspect of life is not sustainable ... two infinites generates the third one, be the guidelines in this book. BB The word “sustainability” gives us a with new ways of organizing people, feeling of guilt, not enthusiasm – we relationships, and businesses, that is, one new operational “system”: “know” that sustainability is essential but the “network society”. cultural change. Change we “sense” it something that may be But for these infinites to come to- mentalities to restrictive, technical and tedious. Sustain- gether “activators” are required: ele- change habits ability is the possibility of re-designing the ments that act as “modems” or cata- “Desirable New World” is world, it fosters a better quality of life, and lysts, integrating sectors and languages not a technical book, but an it is interesting and daring too. and leading to the convergence need- inspirational one. We would BB The approach to sustainability must be ed for a systemic action. If we dare to like to motivate, entertain systemic because the ecosystem we live in abandon many of the models (known is socio-environmental, signaling the inter- and comfortable, albeit wrong) of the dependence between the tangible of eco- 20th century and make the right 11 www.criefuturos.com nomics and environment and the intangible Why, What for, How 15 of society and culture. Limiting sustainabili- policies and investments focus on We further believe that there is al- ty to environmental solutions entails more hardware / structure, as if their exis- ways equivalence between the tangible than a risk; it jeopardizes what might be tence would suffice to generate soft- and intangible, and we can always seek the solution. ware / processes. The upshot is always the “translation” of one into the other. BB It is a major cultural change to perceive a huge waste, because hardware will Examples: it would be sustainable to that a solution for sustainability are the not work without software... Example: manage both the tangible assets (biodi- intangible assets: creativity, cultural diversity, the Olympics and the World Cup, in versity, natural resources) and intangi- knowledge, experience, care and human Brazil. Almost everything that is being ble assets (cultural diversity human and values. These are abundant resources that undertaken is “hardware”, structure – social resources) in a clean and renew- renew themselves and multiply with use. such as stadiums or highways. Whereas able way. Those who emit large little is underway in “software”: man- amounts of carbon can pay credits to TWO equivalent coordinates: agement, entrepreneurship. We make offset emissions. We take care not to tangible / structural and products, but do not provide the pro- waste tangible energy, but ignore the intangible / processual cess for making them visible and work- expenditure of intangible energy such “Contemporary civilization able. We invest more in infrastructure as “distrust cost”: faulty environments experiences the explosive than in education, we change govern- and processes like most of the bureau- combination of rapid techno- ment priorities without bothering to cratic procedures, resulting in an enor- logical evolution and slow change the laws and regulations that mous waste of time, money, knowl- ethical and social evolution”12 enforce them. edge. Furthermore, we give heed to The practice of considering an Another interesting thing is that natural resources, tangible, but neglect equivalence and interdependence be- the same structure / hardware can ac- the scarcest resource of all, time, which tween tangible / hardware / structure commodate various processes / soft- in fact is not renewable. or intangible / software / process, helps ware, that is to say, the same form can “Desirable New World” was de- to understand how and where we can have several different functions. This signed intending to optimize time and be more sustainable. In most cases, was our rationale: start with what al- find other functions (processes / soft- ready exists today and think of new ware) for the forms (structures / hard- 12 Ricardo Abramovay, “Folha de São Paulo,” 03/27/ functions. After all, this is what creativi- ware) that already exist. When play- 2012 http://radarrio20.org.br/index.php?r=site/ view&id=233404 ty and innovation are all about. ing at re-inventing these forms, it is 16 DESIRABLE NEW WORLD

amazing to see how much could be and processes that must be maintained The tangible aspect of our ecosystem done with little effort and few re- simply because they are already good encompasses the environmental dimen- sources. Sustainable. enough. In this book we deal a lot with sion – both natural and technological “oldiety”, not only with novelty… and the economic dimension – mone- TRhree points in time: Looking back we are bewildered tary and solidary. The intangible aspect past, present and future by barbarities such as the Inquisition or entails the socio-political dimension Traditional economics no astonished to find out that bathing was and the symbolic -cultural. Interesting- longer takes into account13 considered bad for health. To think ly, the latter is still barely visible, al- that products or processes about Time is to visualize the present as though it is where the – abundant and only exist because of heritage if we were in the future because then renewable – resources that can provide received from the past – and that goes we become aware of the barbarities of the solution for sustainability are for assets and tangible natural resources the present. Consider the fattening found: intangible assets like knowl- (such as oil or water) as well as for the breakfasts in hotels or the disasters edge, creativity, and culture. intangibles (such as knowledge and triggered by misfortunes of the finan- We speak about human capital, in- practices). Any process or product leaves cial market. This book recreates or tellectual capital, social capital, cultural a legacy for the future, be it positive or eliminates quite a few barbarities, and capital, environmental capital, but still negative, tangible (such as solid waste) also points out that until recently there do not acknowledge that “value” may or intangible (such as knowledge to be were no things that, off and on, we mean much more than the economics. systematized). To be sustainable is to judge as irrevocable such as the single For example, reputation (one of the few make the appropriate choice concern- currency system or advertising. things that cannot be copied) tends to ing resources received from the past and be one of the most important values. the legacy for the future. Indeed, our FOUR dimensions of Assets refer not solely to econom- outlook has been immediatist, short- sustainability in the ics, such as investment, funding, mar- termed, focused only on the present. processes, values kets, exchanges, bank of hours, comple- To think about Time is to appreci- and outcome: mentary currencies. Moreover, assets ate the past, since there are products environmental, can be found in the socio-political di- economic, social mension: vested rights, networks, social 13 As stressed by the economist José Eli da Veiga www.zeeli.pro.br and cultural fabric, institutions, articulation, and Why, What for, How 17 leaderships coordinated action. Assets We propose Sustainability 4D+ changes state, a “change of state” oc- may be in the cultural-symbolic dimen- considering that products and processes, curs in the nature of Value. Just as it is sion: as knowledge and practices, lan- to be effective and sustainable, must be impossible to understand the water cy- guages of arts, creativity, history, spiritu- systemic and always encompass these cle by studying only the liquid state, we ality, human values. And environmental four dimensions in their make up and realize that this is also true in relation assets involve more than the natural en- forms of evaluation. This probably will to Value. For instance, we invest finan- vironment – biodiversity, raw materials, require development of indicators and cial capital in human capital and thus our body and health, it involves also the four-dimensional measurements (4D+) generate technological capital which in technological environment – spaces, fa- of wealth, resources and results. We turn can produce environmental capital cilities and equipment. further noticed that, just as the water and so on. Perhaps in the short term we will have a 4D+ Economy, where the assets of nations, institutions and individuals are the sum of resources and results in tan- gible (environmental and economic) and intangible (socio – political, and symbol- ic- cultural) dimensions. This is the desir- able future, because it would change ne- gotiation levels, decision making, the definition of priorities and policies. Our “Desirable New World” al- ready operates with this multidimen- sional rationale: projects, processes, policies are always aimed at results 4D+. The economy has been re-invented and gained size and currencies. The ways to assess and measure are also 4D +, since measuring life, sustainability and abun- 18 DESIRABLE NEW WORLD

dance using only available measuring The historian Riane Eisler15 propos- Care encompasses many activities units is like trying to measure liters es a reinterpretation of our history of the future: to take care not only of with a ruler. Impossible. from two models: one of Domination – Nature but of people, cities, knowl- where the focus is on death, and one of edge, practices, time, relations, life- FIVE “hows” of Partnership – and is focused on sup- styles, resources 4D+. There will be sustainability: care, porting life. It does make sense doesn’t fewer jobs in the future, but there will trust, potencies, flow it? For millennia we have lived in the be plenty of work in “taking care” and the collaborative culture of domination: fear moves the therefore it should become a priority economy and society, evolutionary the- in national policies16. Iceland’s rapid re- CARE is the purpose ories are based on the idea of struggle, covery after the 2008 crisis is an exam- The 199814 What the World survival of the fittest, that which is ple of the focus on care, sustainability, Wants project, shows that to solve linked to the human and socio-cultural creative economy and not by chance most (yes! almost everything!) of man- is not valued; religions preach that the the country is managed by women17. kind’s problems it would be enough to best of life is... after death! In “Desirable New World” the se- invest for ten years, only thirty percent The collaborative model is increas- lected futures are linked to care and ori- of what the world spends on arma- ingly present, thanks to the network ented by affection: we affect and are af- ments. More than ten years have gone society, and will probably be the fu- fected. As pointed out by Leonardo Boff by, the choice for the common good ture (or we shall have no future...). we should consider more the emotional has not been made and spending on Therefore, care should guide choices, intelligence, since it is the most evolved, weapons has doubled. The futurist priorities and policies in all areas. For occurring only in mammals18. Buckminster Fuller says “Either war is each thing, design, law, investment, 16 One of the proposals by Ladislau Dowbor; obsolete, or men are”. Why do we relation, attitude, ask the question: Carlos Lopes and Ignacy Sachs in the book continue to make foolish choices? what does it take care of? The greater http://criseoportunidade.wordpress.comin the care, the more worthy it is of our 17 One of many articles on the topic. Note they chose not to save banks but to invest in people choice, since care is inherently sustain- http://internacional.elpais.com/internacional/2012/03/09/ actualidad/1331323885_752952.html 14 What the World Wants, see the table showing this able and has a long-term outlook. relation and the proposal in http://www.unesco.org/ 18 This is one of his texts that mentions the subject education/tlsf/mods/theme_a/interact/www.worldgame. http://www.mndh.org.br/index2.php? org/wwwproject/index.shtml 15 http://www.rianeeisler.com/ option=com_content&do_pdf=1&id=60 Why, What for, How 19

TRUSTFUL environments their place in the subway line when they ingly guided by collective common and processes are the basis go to the restroom! The costs of distrust sense. None of this is possible without “To be or to being, that is the ques- are enormous, look at how many things trust. How can one collaborate and con- tion...” Paraphrasing Shakespeare we around you are driven by distrust... Can nect without trust? Changes nowadays note that there is a tremendous differ- you imagine the heavy cost of the huge are so numerous and rapid that increas- ence. For instance: Japan is “poor” – onerous bureaucracy that tries, with lit- ingly we have to use intuition and com- many natural disasters, insufficient land tle success, to avoid corruption and in- mon sense as parameters, needless to to grow food for all, severe winters, stead makes most public bodies in Brazil say, they also rely on trust. while being “rich” – its people have a unable to execute their annual budgets “Desirable New World” is made by good quality of life. Yet, Mozambique and to adequately contract services. and for those who trust – themselves, although being “poor” is actually “rich”- Lack of trust lies behind much of their fellowmen, their community, a the country has an abundance of natu- the disharmony we see in the world, in cause – and realize that there is wisdom ral resources, cultural diversity, privi- many spheres of human life and largely in the collective and that you can live leged location and climate. Why does fueled by mainstream media, whose and operate from it. this happen ? prevailing product is fear. Looking at development processes Trust is the basis for processes re- Work on existing POTENCIES it is clear that the capital which is able to lated to activities whose raw materials is the resource activate others is abundant in Japan and are intangible resources, and we have Engineers who project a highway do not scarce in Mozambique: the Social Capital seen that these are our pathway for the start from the holes, but from solid – collective and economic results future – since intangibles resources ground. We can add as many holes as achieved through cooperative and trust- abound and multiply with usage. Tour- we want and they will always amount to ful social relations; coordinated plan- ist experience, creativity, the values of emptiness... However, our culture oper- ning and action; strong institutions; cul- an enterprise, governance, learning, all ates on the rationale of the hole, of ture of solidarity and citizenship. rest upon trust. what is missing and not on what do we And Social Capital depends on Much time, resources, energy, have: that is where assistencialism comes what? Reciprocity and personal, inter- knowledge, joy are wasted by distrust. It from, which disempowers and does not personal and institutional trust. In Ja- is unsustainable. The future is netwo- resolve. Normally planning meetings be- pan, people leave their bags to mark ven, collaborative, intuitive, and increas- gin with the question: “What do we 20 DESIRABLE NEW WORLD

need?” And not “What do we have?” Might this ever- lasting feeling of “lack- ing” – and the resulting Used airplane turned into a children’s consumerism and waste – not playground. Angela León, 2012. derive from the fact that we do not vi- the 4D+ resources available (social, cul- make public data operational and visi- sualize what we have and are always tural, environmental and economic). ble, works by combining the power of on the half- empty part of the glass? Then we can see what can be done with the “hackers’ for good” abilities plus This feeling is even stronger since we them. To be aware of the potencies fur- the power of public databases, that are have not yet learned to “tangibilize ther generates trustful environments at presented as mere lists with no possible the intangible” and visualize assets personal and community levels. We use. Moreover, the definition for “hack- and resources over and above the eco- have seen that trust is what fuels social ing” is interesting: to deeply know the nomic and tangible. capital – precisely that which we lack. tools, in order to find new uses and ex- We find that there are abundant The network society increasingly pand their function. resources if we change the perspective, allows each one to exercise their power In “Desirable New World” we no longer work on what is missing but and choice through co-creation and par- “hack” the things we wish to change: on potencies, the differentials and ticipation. The Transparency Hacker19, we create new functions for existing strengths of each person, institution, a movement that generates apps to structures. Since, even when they seem community. Recognition and apprecia- just an amusing flight of fancy, they

tion of what is unique helps identify 19 http://thacker.com.br/ point to sustainable routes. Why not?? Why, What for, How 21

Fair and accessible FLOW Awareness of the flows reveals Our outlook is optimistic (we are of resources is the goal many of today’s barbarities. The an- enthusiasm!)22. As such, we look at the When we train our eyes to visualize po- nual energy that the controversial half-full part of the glass and see that tencies we find that there is abundance Belo Monte hydroelectric could gener- the data reveals opportunities. “Desir- and flow is lacking. In Nature there is ate is equivalent to that wasted by our able New World” asserts that it is a privi- health where there is flow. Still water, power transmission system. The 2010 lege to live in this era where, for the first rots. Stopped blood, dies. Might we Census revealed that the number of time in the history of humanity, there have a broader and more systemic out- vacant houses in Brazil exceeded the are sufficient resources, knowledge and look of sustainability by thinking about housing shortage, yet the real estate people. For this reason­ we hope to fos- identifying, promoting and regulating market continued to expand (another ter the practice of well thought out and flows? Environmental and financial bubble about to burst?)20. Does it sensible choices that may allow this tsunamis; hunger or obesity, social and make sense that about thirty trillion abundance to circulate fairly. urban mobility: all flow problems. dollars committed to bailing out Money, knowledge, food, water, banks21 in the crisis of 2008 would be COLLABORATIVE and netwoven health, culture, affection, clothing, the equivalent of a monthly salary of processes are the mechanism housing, energy – how much of the U.S. $ 357.00 during one year for the When, in 1987, Riane Eisler proposed problem is a real lack and how much is seven billion inhabitants of this plan- the two aforementioned models of lack of flow? et? Or to recognize that the “financial Domination / centralized and Partner- Abundance is even more evident cloud” circulates a capital 75 times ship / distributed, the notion of the “col- when we take into account tangible greater than the world GDP? laborative” or web had not yet surfaced. and intangible resources and results. To However, the typology of networks ensure appreciation and flow, as a kind translates her thinking quite well. of “conversion system“ between di- In the Centralized Model, the mensions, is another reason why, in a 20 http://www.ecodebate.com.br/2010/12/15/ movement goes from a few to many: Desirable New World, there are inno- the Brazilian Census of 2010 shows that the number of all that is “mass” – media, culture, con- vative 4D+ metrics and indicators: envi- empty houses outstrips the housing deficit. sumption, tourism, event; “big” – cities, ronmental, social and cultural as well 21 See also http://www.telegraph.co.uk/finance/ newsbysector/banksandfinance/6722123/Bailing-out-the- 22 Enthusiasmo Cultural launched as economic. banks-cost-5500-per-family.html and coordinates Crie Futuros. 22 DESIRABLE NEW WORLD

corporations, markets, debt, “mono” – by diversity of small and medium- culture, theism, currency, “concentrated” sized23; everything is “Multi and Trans” – decision making, income, power, re- – disciplinary, sectoral, cultural, frontier. sources, knowledge. A hierarchical Decision making, income, power, re- model, suffice to think of the meaning sources and knowledge are shared. In Collaborative model, of the word “real” and that we experi- this model we are netweaving, are co- from many to many. ence “reality”- there is no”peoplety” – authors, and therefore co-responsible. what is personal does not matter nor is Will the virtual world finally contribute it visible. Technologies are linked to to “peoplety”, by making the personal How to gain time? How to ever tangible / structural, they spin off from visible and important? The technologies gain at all? By collaborating. No enter- war – or are war derived, such as the are linked to the intangible / processual, prise in the world would have enough internet or games. We impose our out- they are socio-cultural technologies aris- resources or personnel to make Wikipe- look on nature, translating it into ing from supporting life. We learn from dia, with all its entries and languages – struggle, competition, and survival of nature, a success case for over four bil- possible only by collaboration. Calcula- the fittest. Our motto for millennia has lion years, and began to work with de- tions show that a hundred million hours been “the conquest of space”, which sign of ideas and processes based on were required. This seems quite a lot, entails the notion of possessing. biomimicry. Collaborative models are but it is the number of hours spent In the Collaborative Model, the based on use and enjoyment and not watching television commercials, in one movement goes from many to many: on possession – do we need to have weekend, in the USA alone24!! Each year that of “mass” is replaced by the “di- things or to use things? And our motto the world watches a trillion hours of TV. verse”, characterizing and qualifying all now for the future is “the conquest of Can you imagine all the things we could aspects of life: the time”, since we won the space, but lost do collaboratively, profiting from this “big” is replaced the time, this scarce and not renew- free time and acquired knowledge? able resource, the key to all the best This book was also made in a col- that life can bring. laborative way and the set of futures

23 Note that big corporations generate the largest Centralized model, parcel of the GDP, while the SME generate the majority 24 Calculations by MIT and Clay Shirky from a few to many. of jobs. in Culture of Participation Why, What for, How 23 that inspires it – our wikifuturos25, re- Why don't we don’t we change the world? Why not? veals that the desire of people is to change the world? Do we still have a dream28? make the best use of their time, as well The scientists, winners of the Blue as to socialize and share. The idea of Crie Futuros27 was born on Planet Prize, a sort of Nobel Prize for “Desirable New World” is the one January 1st 2007, during a mix of per- the Environment that has existed since in which the mix, the middle way, the sonal crisis (I asked myself “how do I the Rio Earth Summit, begin their text resultant are sought. Clinging to polar- desire to live?” And noticed that I for the Rio + 2029, reasserting that, yes, ization is always a risk and perhaps the didn’t know, I only knew how I had to they have a dream. Their dream ques- best model is collaboration: a little of live) and the effect of having read tions the myth of eternal growth and each of the above models, as repre- Massive Change, by the designer of the view that “the green economy will sented in the rhizome26. ideas Bruce Mau – a collection of infor- be able to compatibilize the increasing mation on technologies and people size of the economic system, with the who participate in redesigning the limited resources of ecosystems.”30 Rhizome. world. With these issues in mind, and The green economy alone may not preparing a lecture on the sixties, I de- succeed in becoming a solution for sus- cided to begin one hundred years ear- tainability. However, “Desirable New lier – to show how everything con- World” believes that creative economy, verged to a major leap of awareness multidimensional wealth and collabo- and behavior that supposedly would ration are essential keys to make this follow the effervescent events of the possible, so that we can design – and sixties and seventies. The outcome of live – the better world we desire. May- this mix of a new year, massive change be we have not yet changed the world and the sixties brought up the same 28 The emblematic phrase by Martin Luther King: 25 www.criefuturos.com , with futures in the macro old question: if we have resources, I have a dream themes of this book knowledge and people to do so, why 29 http://www.af-info.or.jp/en/bpplaureates/ 26 Model Inspired in Nature, proposed by Gilles doc/2012jp_fp_en.pdf Deleuze and Félix Guattari where the organization of elements does not follow lines of hierarchical 30 http://radarrio20.org.br/index.php?r=site/ subordination and any element can supervene in the other. 27 Create Futures view&id=233404 24 DESIRABLE NEW WORLD

because we think it is impossible! Our and to enhance the logic and assumptions in boxes, or are woven into my text. Our dream is that the futures we explore that we propose. guests also have their boxes. And the next, created between 2008 and 201231 The futures from our collection, text or delicate illustrations by Angela Leon were and often based on currently existing design, appear in their original wording, made especially for the book. practices, may sway, inspire, motivate and point the ways towards innova- tions and “oldieties.”

The division of topics is didactic in the next chapters to facilitate the organization and futures research. Of course, in everyday life everything is mixed. The themes that are presented in this work (a very small part of what would be possible to address ...) are those most recurring or related to the axes that guide this book: sustainability achieved through the creative economy, new technologies and collaborative models. And of course, the change of mindset that this requires. Some things are repeated in the chapters, both to allow them to be read independently

31 It must be highlighted that the lifestyles portrayed mirror the groups that created them. There is a great diversity of people but results still disclose a predominantly The arrival of the Year 2000. AlberT Robida, France,1882. urban, Ibero-American, young and middle class outlook. Why, What for, How 25

A dialogue in the Future — So people believe in God? —The people believe. That’s what matters. Some, certainly, in gods. Pichi de Benedictis, Rosário, Argentina, 2008 — Do people live forever? Cultural manager, musician, photographer, professor, creator of the project Rosário Creative — No, for about 100 years, according to the decision of each one. City / Franja Joven — What do you mean, each one? — The fact is, each one decides how to live. People choose if they want to eat So, this is what I could remember from a dialogue in the future, between well or poorly, we cannot force anybody. Some like to take risks, I don’t know, a male nurse and a millionaire creator of fantasy characters, (let’s say Walt they choose how to live, and how to die. ­Disney) who wakes up from a cryogenic dream. That is why I have to warn you — That means that there are no problems? that not everything I could remember may be interesting or understandable for — Oh! Yes sir, fortunately there are many problems. What would happen to us 21st Century people like us. Just imagine the disturbed condition of a man who without problems? For sure we would end up killing one another. We love to has been unconscious for centuries. However, maybe it is better like this, with no discuss passionately about everything, so that when we have finished the dis- certainties so as not to exclude the possibility that the future may surprise us. cussion, the beer seem to taste even better. Still a bit giddy and trembling from cold, Mr. Disney asked: Since he didn’t catch on clearly what was happening on the Earth, Mr. Disney decided to by-pass the issue by asking? — Is there only one kind of government? — Are there people living on Mars? — No, there are thousands, and people change them according to their — Mr. Disney, why should we go and live in such a dark, far away place, if here interests. we have available all the sun, clean air to breathe deeply and rivers full of trans- — And what happened with the State? parent water? — It belongs to everyone. It started to belong to all when the bids failed. — Are you saying that the Earth is not a desert or a huge glacier? — What do you mean the bids? — According to what I read, the only difference between your time and ours is — Well, when the system of government by parties failed, for a long time peo- that now desert and glaciers are just places for tourists, maybe like your fake ple elected companies to manage cities, but that also didn’t work well. Soon parks in Florida were at that time. We have a lot of free time to go from one they tried to make computers able to issue guidelines to manage the cities, but place to another and we love the mountains, the rivers, to be with different that didn’t work out either. So finally we decided to do it by ourselves. people and taste their food... — In the end are all men equal? — Did they set off the atomic bomb? — No, they are all different, nobody wants to look like the other. — Sir, what was the atomic bomb? — Have religions come to an end? — Please don’t mind my question, it’s because we are by ourselves, do women — No, there are hundreds of religions. exist? 26 DESEJÁVEL MUNDO NOVO

— How can one imagine any kind of life without women! questions are quite absurd! The people leave an empty space in their field to — Oh! So matrimony still exists? grow what the others need. — I don’t know what matrimony means. — Are there towns and cities? — Tell me all about robots and machines, I am dying of curiosity. — Of course there are. And each town has its own festivity, distinct from all — Don’t do that Mr. Disney, right now when you are just resuscitated, you are other festivals; each place has its own food, different from all the other foods, going to die again? Look, I don’t know what a robot is, I’m sorry to disappoint each town has its own product different from all the other products, and many you. And about the machines, I must tell you that many have been built in the products are required by all towns. last years, but just a few have been useful , for instance the machine that shows All together we make up the whole. us just like we are. — Oh! That already existed, it’s called X-Ray. — No sir, you do not understand understand: just as you are! I believe that at the time they used to call it therapy or psychoanalysis, but they did it without machines and it didn´t bring about the expected result. Let me go on. The machine to exterminate all machines was invented so that their tasks could be carried out by men; the machine to clean space residues that blotted out the stars; the machine that recycled human wastes and that which purifies the wa- ter of our homes to be clean when it reached the rivers. I was going to tell you that they also invented water fueled cars, but I remembered in time that they were created in the 20th Century, although nobody is able to explain why they didn´t use them then. — With so few machines you must be very busy. How many hours a day do people work? — Look, only 6 hours during half of the year. — Only half of the year? And what do they do the rest of the time? — They get to know places, help those in need, educate, inform. Come together with other people to think about how to live better. I believe that now they are busier living than surviving. Let us not change the risk of dying from hanger, — Tell me about the land, what do they plant? for the risk of dying from tediousness. — At what time? Where, Mr. Disney? One plants what one needs to live. Your Rogério, Rio de Janeiro, 2011. TAGS: assessment – tangibleTAGS: and intangible assets – credit – human value stock exchange – economics – creative economy – green economy – management – taxes – indicators – leisure – sustainable measures – metrics – multidimensional – absolute and relative values x2 Gaincapít, uloValuate, Negotiate

“In economics, it is easy to explain the past. Easier still is to predict the future. “Frase”Difficult to understand is the present.” Joelmir BetingAutor 28 DESIRABLE NEW WORLD

Work to live, quite some time for the population to or live to work? clearly realize these mechanisms and their consequences. Already in the mid- “To earn a living” was a curious expres- dle of the last century, the economist sion used until a few decades ago, be- John Kenneth Galbraith2 said: “The pro- fore it became clear that Time is more cess by which money is created is so sim- valuable and that life is already earned! ple that the mind rejects it.” It is up to us to make the most of it … An example: in 2010, a specialized “Earn” referred to receiving a single media vehicle3, stated: “One of the type of currency in exchange for goods, biggest risks to the world’s financial or services rendered. “Living” referred health is the $1.2 quadrillion deriva- to paying expenses at the end of the tives market”. Unfortunately, our re- month, without any kind of task-sharing searchers have not found a clear de- or exchange for hours of work/skills, also scription of what was traded in these paid for in the same single currency. This markets, nor could they achieve to un- situation, where people lived more to derstand what that meant, since this work than worked to live, was aggravat- value was equivalent to approximately ed by the by now well-studied distortion 20 times the global GDP (GDP was the that led to the Great Bubble of 2013: old way of measuring the wealth of “earning” had nothing to do with life, “nations”- management units that to- property, or labor, but instead with the day would correspond to our MSEE – issuance of single currencies or financial Macro Socio- Environmental Ecosys- speculation. Despite the various crises tem), a sum that divided by the that preceded that of 20131, it took number of inhabitants of the planet,

1 If indeed about US$30 trillions were invested to save 2 http://www.chrismartenson.com/crashcourse Science and Invention – the invention is a Sleep enterprises of the financial system in 2008/2009 this Eliminator, which allows user to live to work!!! corresponds to one year of a monthly of more than 3 http://www.dailyfinance.com/2010/06/09/ USA, 1923. US$400, per inhabitant of the world. risk-quadrillion-derivatives-market-gdp/ Gain, Valuate, Negotiate 29 would result in US$171,429 per person, tures were monitored and adjusted by or a one year’s monthly salary of society through DDCG: Direct Digital HSE: Human Stock Exchange US$14,285 per earthling. Co-Governance. In June of this year, a Based on the following indexes: And what would true wealth be? couple of historians presented a thesis 1 – Index of Talent Expression; We saw the spreading of the notion of at the Rio + 50, showing that the DDCG 2 – Index of Transparency / Telepathy wealth as “Abundance that does not was made possible when global and 3 – Index of Emotional Health or Playfulness; 4 – Index of Material Detachment or Material generate scarcity4”. A millionaire’s unrestricted access to ICTs resulted in Balance; wealth could then be abundant in better education, more transparent 5 – Index of Affective Bonding; money, but scarce in time or freedom; a procedures and, therefore, better abili- 6 –Index of Reduced Extraction job could warrant abundant security ty to choose and decide on the part of 7 – Index of Beauty; and lack of autonomy; an enterprise the population. This also led, in recent 8 – Index of Kindness could generate abundant dividends for decades, to the breaking of a historical Gabriel, Sonia Bosco, Camila Aragon, Elen shareholders and scarce benefits for its pattern that they perceived, and nick- Igershemer, Monica Cristina Ladim, Woody, community; or even, an international named “crab dance”. It was a pattern Laura, Helen Rose, Renata Proetti, Leatrice expert could have abundant experience of advance and retreat that marked al- Cristina Affonso, Marilena Martins, Brazil, 2009. and scarce connections. most rhythmically the last decades of The major instability of the first the 20th and early 21st centuries – see, twenty years of this century led to pro- for example, the switching between found and rapid change. In the twen- progressive and conservative govern- ties, we witnessed a re-design of virtu- ments, which were curiously called ally all areas of life, with a wide scope, “right” and “left”. That just before the thanks to the process of technology extinction of the “parties” government sharing and dissemination – both the system, since they had become quite in- “hard” tangibles and the “soft” intan- distinct in their purposes. gibles. In the thirties, these new struc-

4 Metariqueza: concept devised in 2008 by Roberto Adami Tranjan http://www.leituracorporativa.com.br/open. php?pk=34&fk=63&id_ses=4&canal=16 30 DESIRABLE NEW WORLD

MULTI DIMENSIONAL WEALTH INDEX, From the results of 2017 in Africa, we can state that B) The set of wealth indicators, guided by the con- A DESIRABLE FUTURE1 some vectors of this success were multi-sectoral man- cept of interdependence and human values, which, The exercise below was created in November 2008, agement, interdisciplinary education, collaborative when encompassing the quadripod dimensions of In- São Paulo, during the Global Latin America Forum, an production, networking and community empower- tegral Sustainability, promote balance between the initiative started by the BAWB – Business as Agent of ment. Today we can state the redefinition of wealth as material, tangible and the intangible aiming at the World Benefit. After applying the Appreciative Investi- “abundance that does not generate scarcity” is a reality. quality of life. gation Method the following step by step scenario was built for 2020. If anything was possible, we project: C) Legislation and policies that transform and MULTIDIMENSIONAL WEALTH INDEX: regulate economic and social flows that will enable Aspirational Assertion: News in 2020 NEW INDICATORS, CURRENCIES AND FLOWS the application of the MWI. “The European Union, the last economic block to adopt the Multidimensional Wealth Index (MWI), Aspirational Phrase: Involved: consolidates the model developed by LAU – Latin “Multidimensional Indicators of wealth − Multisectoral and Transdisciplinary Task Force to American Union, and created based on the global generate Integral Sustainability for humanity draft the core of the process, which would then be economic crisis of 2008.” and the planet.” developed by a multidisciplinary work group. Axes: Both the set of indicators as well as the new sustainability, innovation, development, cooperation. ­currencies of the MWI allow the balance in the man- Symbolic maquette made by the group – inspirational − Institutions whose work already approaches the agement of the Integral Sustainability Quadripod: synthesis. Prototype: subject; selecting professionals of a transdisciplinary the economic, environmental, social and cultural­ de- Multidimensional Wealth Index includes: profile from education institutions (the environment, velopment, measured by means of quantitative and law, commerce, culture, politics, development etc). In- qualitative metrics. The new model in force, which A) Currencies/ metrics related to the quadripod cludes “practitioners” and “researchers”. prioritizes human values and intangible resources of Integral Sustainability (environmental, social, (knowledge, creativity and culture), achieves its ob- cultural and economic dimensions) that allow Indicators /Schedule jective of generating public and private­ policies measurement, evaluation, exchange. To measure de- Short Term: based on the concept of interdependence and fo- velopment and sustainability only by the economic Preparatory Research: cused on quality of life for mankind on the planet. value is like trying to measure liters with a ruler. Hu- − Background: experiences and information on the man and cultural capital; social capital, technological subject. Ex: Gross Happiness Index, Icons 2003 Con- and environmental capital allow that cultural and ference, Sustainability Indicators of Nations and other 1 Know more about the Global Latin America Forum natural diversity, solidarity, articulation, traditional publications, Creative Economy and Sustainable De- in http://www.compendiosustentabilidade.com.br/ compendiodeindicadores/praticas/default. knowledge and practices, creativity, can be integrate velopment, Solidarity Currencies. asp?paginaID=27&conteudoID=345 into the equation of sustainable development. Gain, Valuate, Negotiate 31

− Research of institutions and names to integrate the initial Task Force (Currencies Module, Indicators Economy of ries, and Organo-Colletives) to develop more reliable and comprehensive forms Module, Legislation and Policy Module). Abundance – Systemic Three months: of meausiring wealth. Those were the − Distribution of preparatory material resulting from Economy early days of today´s 4DxT Economy, a the search. four-dimensional system, where the − First meeting of the Task Force to establish the A substantial part of the Sustainable economic dimension began to be called foundations of the project and define the groups 4DxT Measures, implemented in the “financial” (since “economics” means working on each module. years after Rio + 20, had to do with re- the set that includes the other three) designing the economic system, because and to which were added the values Long Term: it became obvious that without these and metrics of the environmental, socio- Six months: changes advancement would be impos- political and cultural-symbolic dimen- − Design of communication and mobilization cam- sible. Brazil started to work on the issue, sions. Today, just adding D/ to the name paign to prepare the ground for change, simultaneous to the work groups. in 2015, trying not to repeat the indebt- is enough to characterize it: volunteer- − Work Groups in the three modules. edness and strategic mistakes of the ing is a D / Financial resource, gover- One year: Olympics (2016) in the World Cup nance a D / Socio-Political resource; sew- − First draft presented. (2014). It was therefore one of the pio- er system is a D / Environmental − The campaign for preparation of the ground contin- neers in designing a systemic, multidi- Resource; and popular festivities are a D ues, now conducted by civil society, already mobilized. mensional economy. Some of the steps / Symbolic-Cultural resource. Two years: in this process are listed below: This process of expansion of eco- − Pilot Experiment (e.g. municipality), monitoring, The entrepreneurial universe tends nomics was also necessary when the necessary adjustments. to be fast and innovative and this was Green Economy and the Creative Econo- − Campaign multiplies results and starts preparing also what happened at that time of ma- my were considered strategic priorities the ground in other ambits. jor change. Realizing that their financial for governments and countries. That is Three years: value fluctuated greatly, or dissolved in why, we had to “tangibilize”, measure, − Implementation of beta version in expanded ambit (e.g. State) successive bubble bursts, enterprises as- evaluate, and create exchange and con- − Awareness/ mobilization campaign in wider scopes sociated with nonprofit organizations version mechanisms among the various and abroad. (similar to what currently brings togeth- forms of wealth. In the entrepreneurial er Social Enterprise 3.0, Co-Laborato- context, a major change in decision 32 DESIRABLE NEW WORLD

Project Quality Indicators (PQI) the methodologies of sessment methodologies9.Indicators Appropriation: Balance between what is desired and what is achieved. all those in need of and metrics were combined, adapted, Coherence: Relationship between theory and practice. other measurements and systematized according to the 4D + Cooperation: Team spirit, solidarity. other than the quanti- rationale, to facilitate comprehension Creativity: Innovation, entertainment and leisure. tative and financial. and application. Dynamism: The ability to change according to need. The old NGOs contrib- Efficiency: Identifying the end and the need. uted with aspects relat- Aesthetics: Refers to beauty and refined taste. ed to the socio-political Happiness: Feeling good about what we have and who we are. and symbolic-cultural5 Time: The Fifth Harmony: Mutual respect. dimensions; the multi- Opportunity: The options open to us. Element Taking the lead: Taking an active part in making fundamental decisions. sectoral processes of Transformation: Moving from one state to a better one. search for solutions for However, we were actually able to Indicators used by the CPCD, Center for Popular Culture public administration move forward in sustainability issues, and Development, Brazil. and large metropolis- when we included the element Time, es6, with indicators of transversal to all dimensions. Then we governance and quali- moved on to the 4DxT Economy, an making took place, since it was possible ty of life; the financial7 and entrepre- Economy of Abundance. Traditional to “see” the results and value generated neurial8 sectors, with methodologies economics, prevailing until the end of by intangible-related areas, such as R&D, for assessing intangibles, to which were the ‘10s, had a short-term view, focus- HR, Communication, Social and Environ- added existing socio-environmental as- ing only on the present. It did not take mental Responsibility. Previously, they into account10 that any product or pro- were considered expenditures and not cess exists only because of a legacy re- income and, later, their centrality as ceived from the past and that goes for 5 http://www.cpcd.org.br/principal/publ/Guia%20IQP.pdf generators of key values, such as Repu- both assets and natural resources (such 6 http://www.nossasaopaulo.org.br/observatorio/ tation, Loyalty, Engagement, and Inno- indicadores.php vation, became evident. 7 Search for BNDES, MAE and Eduardo Rath Fingerl 9 http://footprint.wwf.org.uk/ www.globalreporting. The bases for this transformation of org; www.cdproject.net; http://epi.yale.edu/ 8 Search for Daniel Domeneghetti the economy were already outlined in http://www.domsp.com.br 10 See “Mundo em Transe”, by José Eli da Veiga, 2010 Gain, Valuate, Negotiate 33 as oil or water) as well as for intangibles the remodeling of the space, but could (such as knowledge and practices). Just not finance “software”, processes like The Pro-City Bank as any process or product leaves a lega- Chef training courses. This is precisely presents its Pro Machine cy (positive or negative) for the future, what adds value and a plus. A machine where citizens can deposit all proj- be it tangible (such as solid waste) or in- In Brazil, the same change of focus ects that benefit the city will be inaugurated to- tangible (such as knowledge yet to be on products / infrastructure to one of morrow. It will then conduct a viability study systematized). We became sustainable focus on processes / systems manage- weighing feasibility, necessary funding, and when the choices made in the present ment prevented the repetition of the benefits for the city. For the selected projects, the Bank will facili- were able to balance the use of the as- socio-economic and environmental mis- tate not only the money needed, but also other sets received from the past with the leg- takes of World Cup 2014. What to do institutional, corporate, and any other relations acy left for the future. One of the most with newly built or renewed spaces, needed. Interest will be reduced and will be immediate results of this approach to previously without use, lacking mainte- proportional to the success of the project. the economy, considering it as a process nance, content, management, or pub- Erica Sarchione and Florence Lucchesi, in time, was the change in pricing: gaso- lic? How to succeed in having the re- Rosario, Argentina, 2010. line, for example, whose value per liter sources of the event benefit a variety of now includes the “before” – time for oil local MSEs and not be concentrated in a to form and the “after” – rebalancing few large enterprises? For the Olympics legacy to the world. Still today, we are environmental consequences. 2016, the biggest investments were in in awe at the originality of the stadiums Compare what it means to under- intelligence and organization of collec- renewed by the samba schools, each stand something from a photo or from tives – qualify and prepare services, edu- one leaving its mark and creativity, a a movie. For it was something similar cate, train managers, organize solidarity combination of colors and shapes that that happened when we began to take networks and/or micro entrepreneurs was the very picture of the Brazilian Time into account. Shifting from static who could meet the services demand. way of being that launched Collabora- to dynamic is, for example, to work with Innovate by holding major events with- tive City Planning. processes (dynamic) and not just with in a collaborative rationale, adopting products (static). Previously, a bank that socio-cultural technologies in order to would finance a restaurant could fund achieve low economic cost and high so- “hardware” products such as stoves or cial outcomes – this was the country’s 34 DESIRABLE NEW WORLD

4DxT ECONOMY: each resource received from the past or semble of ­results in each dimension is Multidimensional outcome generated in the present. A D equal to the impact. These, when / symbolic- cultural resource, such as a ­added (or subtracted ...) generate the Resources, Results, traditional dance; a D / environment re- 4DxT Total Impact – which may be and Values source, such as fruit trees; or a D / socio- ­negative or positive. political resource, such as respect for Total Heritage plus (or minus) Total Changes in the economic system are human rights will have final values pro- Impact give the Real 4DxT Value, which still ongoing, and so it is best to explain portional to the Time coefficient, by is the real value of the future. how it is being designed. In 4DxT Eco- which they were multiplied. Ex: Human Example, an enterprise may have nomics, Time acts as a coefficient, a mul- rights respected for a longer period of this result: tiplying factor for the value assigned to time, a higher value. • (D / financial) Sales + 8 In 4DxT Economics, • (D / environmental) Utilization of va- the sum of the Resourc- cant spaces - 4 es of each dimension • (D / socio-political) Reputation - 3 constitutes the Assets of • (D / symbolic - cultural) Knowledge that dimension. The to- management + 6 tal 4DxT ­Heritage is the The total is 8 - 4 - 3 + 6 = 7 sum of the tangible When speaking of Time it is ­crucial ­assets (monetary finan- to highlight that our major advances cial / solidary + environ- came from the perception that time is ment natural / techno- much more than money. Anything logical) and the that makes people, institutions, and intangibles assets: so- venues happier and more evolved cio-political and sym- takes place in Time: relate, learn, bolic- cultural assets. ­create, care for, understand, taste. “To The same ratio- Optimize Time” is more than to make nale applies to the it more productive. We know that the Results. The en- function of better management and Gain, Valuate, Negotiate 35 increased productivity is to create From the linear more free time for activities that add to the volumetric: flavor and sense to life. Time also makes it possible to gen- visualize to erate that abundant and precious re- understand and act source which was largely responsible for having us actually succeed in mak- The transition to a multidimensional ing “sustainable”, “participatory”, economy allowed a more clear view of “creative”, “diverse” stop from being the processes associated with wealth in adjectives to become widely adopted all its forms... Imagine the difference it Clock of Happiness: more time, happier. Alexandre Matos and Ecthol Mejia, Dominican Republic, 2009. practices nurturing the “Cognitive Sur- makes to appreciate a construction from plus”, a concept proposed at the turn the blueprint or a 3D model. The rela- of the century, by Clay Shirky. The com- tionship between perception and acuity bination free time + collaboration / between traditional economics and the “Free time”, “leisure” and “work” connection via the web produces an new economic system is the same. will practically be synonymous. abundant source of knowledge, talent, To visualize this multidimensional Besides being similar, one is contained in the good will, and commitment to be ap- wealth and its flows was an important other. Thus, the word “work” will not inspire plied in any kind of cause or context. strategy to engage the planetary pop- negative adjectives such as boring, tiresome, This has happened, for example, in ulation in DDCG – Digital Direct Co- stressful, and constraining. In the future, work DDCG: co-Governance is possible due to Governance. Soon after the Bubble of will be seen as leisure time; the time when we people´s time and knowledge cognitive 2013, Clocks of Money were created. liberate the child within to become free and to surplus. The more successful the DDCG Illuminated billboards (formerly used create. All this relaxation, experienced for hours (and end of corruption was an evi- for advertising, or for Stock Exchange each day, will affect our health and appearance: dence), the more people enjoy it; and quotations) showing how much money we will be more immune to disease and will age more slowly, because body and mind grow old this generates better results that, in was there, where, with whom, and together and since the latter takes longer to feel turn, generate more engagement and, ­invested in what. the burden of age, the former follows suit. lo and behold, we finally leave vicious Later, we moved on to 4xD Models Olindo de Oliveira Estevam, Brazil, 2010. circles to enter virtuous ones. of Abundance, using architecture soft- 36 DESIRABLE NEW WORLD

ware tools. The dimensions of wealth New indicators and appeared as the layers of graphics pro- grams and the data were transformed ways to measure into volumetric shapes; color gradi- wealth ents, ranging from red to green, dis- played states of alert or balance; re- Sixty years ago, economist and futurist source flows, in time and space, could Hazel Henderson12 already pointed out be seen, as well as the interactions be- that the monetized GDP corresponds tween them. only to two layers of the Total Produc- By rendering all these aspects visi- tion System. According to our 4DxT ra- ble, the Abundance Models were ex- tionale, we would say that the infor- tremely effective in public and private mal economy (D / financial), the management processes. And they con- economy of solidarity (D / socio- politi- tinue to delight people who walk by cal), and what was offered by the natu- and watch the environmental dimen- ral environment (D / environmental) sion growing and gaining color when remained invisible. Today, we would mango trees are laden with fruit. The add another layer, aware that it is intense flow of D / socio-political re- probably the largest of all, because it sources generates much enthusiasm multiplies and renews itself – the D / when hundreds of people are in samba cultural-symbolic heritage. Imagine schools´ Co-Laboratories getting next how much eight thousand years of his- Example of visualization of the Web topography, showing year´s Carnival ready. The same goes tory are “worth”, a 100% (well!) edu- nodes and directory trees using the Walrus tool. www.caida.org for the magnitude of the values repre- cated population, or all the books pro- sented by the cultural diversity of the duced in the world, accessible, online? MacroSEES11 (former countries) of the African continent, once seen as poor. 12 Presented by her in Crie Futuros Bancos Moedas, 2009 http://criefuturos.com/futuros_criados/ 11 Macro Ecossistema Sócio Ambiental C.F_Novos_Bancos_e_Moedas_Hazel_Henderson Gain, Valuate, Negotiate 37

Since the ‘70s of the 20th century other ways of measuring wealth 13have been discussed to replace the GDP, a bi- ased index, which increased with eco- logical hazards or wars, and was unable to provide a true picture of a nation’s available resources. It was then that the term GNH14, Gross National Happiness was coined. Insofar as the logic of living = earn money was being replaced by living = enjoy Time, other indexes emerged15, and the GNH went on gain- ing acceptance and new adaptations. When measuring the Real 4DxT Value of the Socio-Environmental Macro Ecosystems (also called nations in some Hazel Henderson, in 1982, already pointed out that the GDP only encompasses a small part of the total productive system. places) the application of the GNH 4DxT changed the axes of power and eco- nomics by revealing that, in the overall Practicing the GNH calculation of the 4D, they are not so From the perception that the GDP does not include quality of life and it is not the only indicator of disparate. There are many examples of people´s happiness, a condominium, with 2,500 people, took a census to identify the opportunities and needs of its residents. 13 See for instance this Compendium by Anne Louette, Some of the objectives were to create more interaction, find nearby places to work, and take advantage of available in Portuguese and English the time and skills of people to generate in-house courses and workshops in the condos to improve http://www.compendiosustentabilidade.com.br/ income and quality of life. compendiodeindicadores/default.asp The result was an energizing relationship among people, supported by the GNH – Gross National 14 Gross National Happiness, formulated in Bhutan, in Happiness Indicator. 1972 http://www.gnh-movement.org Fernando Figueiredo and Fernando Almeida, Brazil, 2009. 15 http://www.happyplanetindex.org/ 38 DESIRABLE NEW WORLD

part of the economy. The “informal” fitness centers with all their equipment, Oikos + Nomia sector (but not necessarily unlawful) spaces, contents, props, etc. And that’s The new avatars of the economy are finally grew more and more, parallel to the because we are referring only to the D / abandoning their outdated economic theories growth of entrepreneurship – especial- financial aspects – the importance of that no longer serve to understand the new ly in OrganoCollectives (groups oper- “dancing” increases even more when practices carried out by communities. Individu- als and communities have long found that eco- ating in a functional, but not legal or- its “results“ and impacts on other 4DxT nomics is a science of being, since etymological- ganization) payments were made in dimensions are verified. ly, oiko is home and nomia is care. Thanks to this various currencies. Although much was Another factor that led to a change awareness, exchange relationships are taking being done, there were increasingly in data collection was the amazing place through the meaningful use of time in a fewer “jobs.” speed with which new professions and shared and collaborative way. In the traditional economy, it was languages arose as the result of trans- Leila Garcia, Sergio Barbosa and Jose Salvino possible to map and measure using lin- disciplinarity and the consequent need Filho, Brazil, 2009. ear procedures, systematized as in a to connect different areas of knowl- production chain. For instance, from the edge and expertise. The old “taxo- cotton thread to the T-shirt. The central- nomic” standard that tried to create MacroSEES with more abundant D / so- ity of the Green Economy and the Cre- codes for every type of activity could no cio-political resources, but scarce D / en- ative Economy made it necessary to longer be maintained. Already in the vironmental and other resources that evaluate and measure complex systems. mid-twentieth century, for areas linked have an abundance of D / symbolic-cul- Both the “sectoral” notion and the lin- to creativity, it was difficult to classify tural and D / financial scarcity. To further earity no longer applied. A trivial exam- people and projects according to the reduce the disparity, international trade ple: when measuring the formalized existing codes. An outcome of this in- is designed to balance scarcity and sur- sector of dance, we would reach a small creasing failure to fit knowledge and plus, rather than accentuate them. value; maybe the meager sum of danc- professions into closed and predeter- Economic 4DxT data collection ers, choreographers, and performances. mined areas was the reformulation of evolved considerably compared to ear- But the economy of “dance” is very higher education. In the Pluriversities lier forms, essentially capable of col- large, because it includes popular festiv- convergence replaced specialization; lecting quantitative and sectoral evi- ities (like Carnival), celebrations (such as discipline menus are offered (and not dence and corresponding to the formal parties and weddings), nightlife, and closed curricula), and since information Gain, Valuate, Negotiate 39 is available everywhere, they have in- Activation Function: Heisenberg Uncertainty Principle(22)17, creasingly become practice labs. the more we dedicate ourselves to Moreover, in the beginning of the from absolute value knowing the position (space / form) of 21st century, it became clear that sus- to relative value an electron, the less we will know about tainable development took place at lo- its momentum (time / process) and vice cal level, in the territories, and this fur- To map and measure the intangible, us- versa. Similarly, it was found to be more ther contributed to gradually put aside ing measuring tools and methods de- efficient to map the new economy from the “sectoral” concept. The 4DxT logic vised to measure “things”, is not very ef- its dynamic aspect (momentum / pro- and tools allowed the territories (now ficient. Creating an analogy, clouds are cess) than its form (position / quantities), called MicroSEES – Micro Socio- Envi- not mapped in the same way as moun- since areas related to intangibles are ronmental Ecosystems) to be studied tains, but instead, by studying their be- characterized by their accelerated and under a multidimensional volumetric havior. Approaches similar to the calcu- constant change of form. After conclud- rationale. It was possible to have a geo- lation and study of climate – where the ing a measurement of that reality, it no referenced reading, where 4DxT layers interactions and dynamics are registered longer exists – the cloud has moved. were superimposed on satellite images. – were adopted to measure the intangi- When studying the “behavior” Readings of images are produced by ble. We made good progress when the more than the “form”, it was found the flow of data in time (as in visualiza- quantum concepts became more pres- that fields of activity have different acti- tions16 of data), or a combination of ent in everyday life (imagine, that in the vating potentials. Some can activate both. It was actually possible to have a ‘10s, almost one hundred years after their surroundings, boosting other busi- true organic perception of the territo- their formulation, schools still only ness areas, while others only generate ries and their processes appeared as or- taught Newtonian physics). As such, an jobs. Compare, for instance, the unifor- gans of a living system – highlighting analogy between the Particles of quan- mity of an old industrial neighborhood their ecosystem character. tum physics and Tangibles (the basis of to the variety of a current creative terri- traditional economy) was observed, and tory. Some cause environmental dam- between Intangibles (the basis of Cre- age, others qualify those who produce ative Economy) and Energy, strengthen- and those who consume, creating or ing the need to further study “behav- 16 http://www.webdesignerdepot. com/2009/06/50-great-examples-of-data-visualization/ ior” rather than form. According to the 17 Statement of quantum physics postulated in 1927 40 DESIRABLE NEW WORLD

sults, products, and services cannot be 4DxT CURRENCIES Ibero-American Gazette, October 13, uniform. Today, there are other factors 2015 relative to the Activating Function of AND ALTERNATIVE A new exchange currency of socio-environmen- each element of the economy. CURRENCIES tal value was launched today. Let us say that two types of busi- Starting today, every citizen receives his person- nesses generate additional $1,000. The Adoption of the 4DxT outlook on al card for monetary transactions. Initially the first, an unregulated extractive activity wealth – multi-faceted abundance – re- card will perform transactions in four types of that can have a negative activating sulted in the creation of various “cur- currency: • Social attention time: for the exchange of time function (- 2.5) and the value computed rencies”, corresponding to the resources (hours) made available to the fellowman; as (- $1.500). This means that it generat- and results of the four dimensions. At • Bonds of Exhaustible Resources: measurement ed a $1,500 revenue, but caused a the beginning it was controversial, be- of time of mineral reserve $2,500 damage (environmental, social, cause many people felt that this “mon- • Recycling tax on material goods ( non-renew- etc.) The other is dedicated to facilitate etized” the various aspects of life. Fi- able resources) access to ICTs, has a high activating nally, it was concluded that, at that • Ticket for organic restaurant: inducing the con- function, say 5, resulting in a final value transition stage, it was still necessary to sumption of organics of $5,000. The $1,000 revenue generat- “tangibilize” the values related to di- Haroldo Vilhena, Christophe Place and Cesar ed $4,000 in benefits (social, cultural mensions other than the financial, until Matsumoto, 2009. etc.) Another example: when assigning a new culture capable of perceiving a value to a D / environment resource – them without the need of currencies say a river – if it is located in a tropical was created. changing cultures. The more benefits region, with a lot of water, the activat- The government pioneered in ac- are generated, and in more dimensions, ing function can be 2, whereas in an cepting payments in different curren- the greater the Activating Potential. arid region, it can reach 8. cies. Not enough money this month? The damage caused generates negative Studying economic areas from their Pay your tax by devoting time to the activating potential, which grows ac- activating potential standpoint was cru- daycare center next door, or by offering cording to the amount of dimensions cial for Creative Economy and Green tomatoes from your urban green gar- affected. Thus it becomes clear that the Economy, of high activating potential, den for a snack... Since government is ways of assigning value to resources, re- to be definitely turned into priorities. fully digitized, this type of procedure is Gain, Valuate, Negotiate 41

nancial capital” invested in education generates “human capital” (research- ers), which in turn can generate “social capital” (a Forest Code) that can gener- Database of products and services: ate “environmental capital” that may Gifts and Talents Barter Card eventually generate new “financial cap- Attention, attention! Urgent news. ital”. The value is “changing state” An innovative solution was established after the when passing through the 4D dimen- collapse of the Currency in Kind and the Mint: sions. Another example18: an unknown the government announced that its site features music group that participates in a large a database with addresses, e-mails, and phone collaborative festival, for free, but that numbers of all services and products available for exchange, including both corporations and receives a CD of the show paid for with individuals. For example: Alternative Currencies, Collection Circuito Fora do Eixo, 2008. the Reputation, Visibility, and Contacts • Exchange healthcare services with the Dr. Do It “currency”. Perception of the Value Cy- All company; easy to manage, and each citizen can cle was instrumental to implement Poli- • Plumbing repairs in exchange for five massage manage his own Public Account of Mul- cies and Investments in the medium and sessions; tiple Currencies. long term, avoiding the pitfalls of im- • Cleaning and painting for your home for 10 Currencies are also important to al- mediatist results. sessions of RPG or Pilates; low convertibility of values among the The diversity that characterizes this • One dinner at the “Of The Future” restaurant 4DxT dimensions. In the past, we were century of ours is strongly represented and cafeteria for one box of fruit and vegetables only capable of recognizing financial in the currencies and other forms of from Sta. Tereza Farm. value: one invested financial resources, payment and credit that we have today. Your gifts and talents, products and services can- one received financial resources. The Exchange currencies have existed for not be lost or stolen; they are worth gold. Eliana Fonseca, Rosangela da Silva and Zilda Cycles of Value Generation had not tens of thousands of years, while single, Cristina dos Santos, Brazil, 2009. been studied, showing that value centralized currencies only for a short “changes state” much like water does. period of time, just over three centuries A simple example becomes evident 18 This is often the case in the Circuito Fora do when we use the word “capital”: “fi- Eixo- http://foradoeixo.org.br/institucional 42 DESIRABLE NEW WORLD

– the period when they were a tool for the consolidation of the nation states19. When a currency is created, an ex- change agreement is established within a group and the main result is a strengthening of the ties and the build- ing of trust, i.e., in social capital, which is the one type of capital capable of ac- tivating the others. Information trans- parency and accessibility led this century´s society to forsake the state of fear and distrust in which it had been immersed for years and begin that of trust – in itself, in others, in possibilities. As a result, credit recovered its original meaning: to give credit = to believe. With the comfort offered by new tech- nologies, individuals could decide how much, where, for whom, and how they wanted to invest their money.

Times Square em 2042 – 4DxT Wealth Indicators. Angela León, 2012.

19 Tom Greco, Money , Understanding and Creating Alternatives to Legal Tender, 2001 Gain, Valuate, Negotiate 43

NEW CONTEXT, brand, design, innovation, cultural attri- butes, social responsibility, and environ- New Law for marketing products NEW PROFESSIONAL mental leadership. Today, the economy On Tuesday, October 13, 2042, the Central Gov- DYNAMICS is no longer spurred by products or ernment of five continents approved a law es- ­services, but by experience (that is why tablishing that all enterprises worldwide must In recent decades, institutions had to tourism and entertainment have grown include a 10% to 15% rate for social responsi- learn to turn intangible assets into the so much), while the actual products and bility in the price of their products in order to receive their licenses. “raw material” and essence of a new services are differentiated by the type of The enterprise will have to allocate this per- Economy of Abundance, empowered by experience they bring about. Values are centage to an action for sustainable develop- the infinites offered by new technolo- no longer measured only quantitatively ment of a community. Any enterprise that does gies and organization in networks and but also qualitatively. Not only Result not abide by this new law will be prevented collectives. Since the goal was to create (short-term view) is measured, but from marketing their products. The Production business models that would generate ­mainly Impact (medium-term view). agency will oversee the validity of the enter- multidimensional results, within the Reputation is the major measurement of prise’s social action. Assistance will be given 4DxT rationale, the structure of institu- an enterprise´s or an institution´s value. to micro entrepreneurs who lack resources to tions had to be thought out anew. The It is what ensures their ability to attract implement such actions. It is expected that areas linked to intangibles and that ­collaborators for their teams and public this new law will provide a substantial im- ­promote integration with others were interested in what they offer. provement in the living conditions of millions strengthened, acting as a kind of Below are some of the elements of people over the coming years. Bruno Dias Pereira de Andrade and Frederic ­“modem”, a strategic and aggregating that enabled this change: Lavoie, São Paulo, 2010. ­element that guarantee the sum of the BB Information Age or Age of Creativi- transdisciplinary skills required. ty? It has become clear that the central Very early in this century, products issue is not so much the information avail- and services were similar, and quality able, but the culture and creativity that give related to Intangibles became a key element­ and price were premises, not differenti- us the ability to use it. A parallel: to have in the strategic planning of organizations, ating factors. Practice has shown that the ingredients does not mean to have the when it was found out that talents and what could guarantee longevity, attrac- cake. The recipe, the process, knowing skills are their greatest assets. And that tiveness, and loyalty was intangible: what / how to use them are missing. Areas means people... 44 DESIRABLE NEW WORLD

BB From products to processes: Our interpersonal trust, which in turn builds century: diversity, decentralization, dreams of the past showed a future where social capital. And the key to develop- and autonomy. Many are used to con- invented technology and products were ment is social capital – which we usually nect different areas and languages, the solution for everything. Today, we lack. Trust and social capital are created especially in the 4DxT Sustainability know that technology is a means, not an by valuing the positive, cultural diversity, context. end, and this further reinforced the need internal talents, and all that strengthens for processes: to change the way of think- cooperation. ing and doing. BB Time, the only non-renewable BB Modems and connectors: In the 20th resource: The new technologies have let century telecommunications and comput- us conquer space and quantity: in the first ing evolved thanks to “modems” and decades, we were enchanted with the pos- “hubs”, and their ability to integrate and sibility of being in many places, simultane- link different languages and systems. In ously. For that, we lost time and quality... this 21st century, the change to the cen- Today, institutions not only help us to opti- trality of intangibles and creative economy mize time, but to rescue and enhance the was possible only due to professionals and enjoyment, intensity, and direction we institutions that act as “modems”, as con- were losing. nectors. The new professional´s profile is BB Choices and Consequences: In the to be a “modem” – able to connect multi- first decade of this century, information ple disciplines, several areas within the and demand overload, lack of time, and enterprise and accomplish the necessary the urgency to attain sustainability made integration between government and knowing how to choose and be aware of business sectors. the consequences of each act a priority. BB Social capital, trust, self-esteem: Institutions, then, had to devise and pro- Areas of the institution that collaborate to vide tools to make this possible. create a climate of self confidence and self The diversification of occupations A Professional of the Futures is multi, trans, poly, to esteem – of people, communities, enter- of the past decades is remarkable and carry out the function of “connector”. Elvis Gonzalez, Dominican Republic, 2010. prises, cities – are strategic. This builds consistent with the main trends of our Gain, Valuate, Negotiate 45

Only things that matter, The New Motoboys Promoter Of Socio-Economic and Environmental nothing urgent Motoboys still exist today, but with new func- Feasibility — Assess and plan the lessening of In the near future, the enterprise will only be- tions, since the delivery of documents and pack- economic, social, and environmental impacts in come involved with clients and projects that ages now uses systems that track who is near- various value chains, and at all spheres. have the power to transform or create sustain- est to the venue to make the delivery. Tourism Specialist In Environmental and Biodiversity able and lasting relationships between brands has grown, as well as the number of elderly Services Economy — In charge of appraising and people. Relevance of the cause proposed people: motoboys are also tourist guides (who “nature and biodiversity services“ for territorial and the client’s time constraint will define the knows the city better?), or take the elderly planning and licensing. project’s position within a matrix that will tell us where they want to go. Note that both functions whether we should or not get involved in the require careful and attentive driving! Sustainable Flow Entrepreneur — Creates un- project. If the cause is relevant and the time avail- Felipe Jordani, Brazil, 2012. dertakings that, simultaneously, solve collective able for the project is compatible with the time issues and generate social and environmental needed by the team to develop it calmly, carefully, results and wealth for investors. Considers that and confidently, the enterprise will take it. If one flow is what must be achieved and interdepen- of these prerequisites of importance without ur- Motoboys in their dence is its perspective. gency is not met, the proposal is rejected. new functions. Angela León, 2012. Energy Researcher — Develops energy solu- Roberto and Ana, 2010. tions of all kinds for all types of processes, in- cluding food.

Sustainability Actions Articulator — Maps out and connects different stakeholders to enhance/ expand the impact of actions that promote sustainability.

Domestic Cells Energy Generation Technician — Promotes alternative small-scale power genera- tion. Brings about small-scale energy changes. Created during the Workshop on Innovation in the New Economy, held by the Avina Founda- tion, October 2010. 46 DESIRABLE NEW WORLD

Others are related to the new has grown since our historians rescued ­international scenario of increasing this amazing story of 2007, when Sev- ­mobility where we live and work in erino Manoel de Souza assembled a various countries. Community Library, and Jose Luis Za- One of the most active categories gati showed movies for free at the Knowledge Pickers: today are NGIs – Non-governmental In- Tupy Film Club. Both stood on the ce- Since they circulate everywhere, they are also pollenizers of knowledge: by circulating books dividuals, people who engage in public ment slab of their small house and and other cultural products wherever they go. causes and bear witness to an extraor- were built with materials that had Their carts are equipped with sound, books, toys, 20 dinary power to carry out the transfor- been discarded . everything recycled from junk. mation of individuals. The movement Alterity is a guiding principle for Julia Toro, Fernando P. Tohmé and Bella Zubbelis, all kinds of activities, and institutions Brazil, 2009. always seek to develop dynamics to re- inforce them. The more people are Cultural Facilitator able to understand the function of Accompanies people so they can learn to live by each one of them, the broader their the culture of a host country other than theirs, to overview of the whole institution and foster awareness and enrich global culture. the better the flows. And finally, the • Remains in a given country for 3 months; mood has become an important ele- • Interacts with people who share the same ment of any workplace and profession. interests; In the past, there used to be a time to • Broad historical, political, and social knowledge; “work” and a time to “live”. Today, as • Ability as a communicator; we do what we like and believe in the • Permanently connected with stakeholders; purpose of what we produce, joy, plea- • Supported by government; sure, relaxation, and play are part of • Sensitive to interpersonal interests. our daily lives. Edgar Morales and Jose Aaldana, Mexico, 2010. 20 See the video by Averaldo Nunes Rocha and Márcio Sno Mitio Konno, 2007, showing these stories. Gain, Valuate, Negotiate 47

Inauguration of the Municipal Market “Happy Collective.” Yesterday was the opening of the first Municipal Exchanges and Fair Trade Market, where one can find all kinds of innovative services, such as “press a button” energy charging; “full pension” virtual tourism”; a Day of ‘Change-Change’ lets wide range of radical virtual sports; smell and touch emporiums; practical objects and accessories made employees to know themselves better from leftovers. A wide range of crafts and services are also available for bartering. Payments may be made in Imagine arriving and finding the chief executive $CSREE (Currency of Social Responsibility Exchange) and other local currencies, including direct bartering. officer making Xerox copies and receiving pa- Open 24 hours a day, every day. tients in the clinic, the general coordinator de- Andrea Jácome and Veronica Murias, Rosario, Argentina, 2010. veloping menus, the managing assistant taking over a meeting or even a computer technician giving lessons to children. These are some ex- amples of what happened on the first Day of the Change-Change. The idea is simple: on this special day, each em- ployee plays a very different role from his or her own to better understand the institution and the Urgency and Importance Decoder particularities of tasks, responsibilities, and oper- A tool capable of differentiating urgent matters from important issues was created. ation of each position. This practice will happen This is a collaborative tool and it all begins with a list of values and beliefs: I believe in what? What do I monthly, in a kind of rotation. The assessment of treasure? What is more important for me and for the enterprise? How many people will benefit from this the first day of this innovative experience was action? And how many will be harmed by it? positive: everyone felt challenged, appreciated Then, a questions exercise starts: What would happen if we did not do this by tomorrow? What would hap- their colleagues’ performance, and felt more in- pen if we did not have to go through so many steps? And what would we benefit if feedback did not take so tegrated into the institution. long? And if there were not so many steps for approval, what would we gain in time and quality? And what Ana Cecilia, Lourdinha and Patricia, would it be like if we did it together, all committed to the same order and the same deadlines? And if we São Paulo, 2010. changed functions, exchanged positions – client X supplier- what would change? Finally, a priority list balancing time + people + resources + importance is made. Then, the urgent and important actions are defined and teams are assigned for each set of actions. Tania and Maurice, Brazil, 2010. 48 desirable new world

Earning One's Multicurrency 2. Multicurrency Society Life in Economy 2.0 The second concept in Economy 2.0 is the multicurrency society. Some of the new non-monetary currencies include reputation, authority, time, attention, in- Melanie Swan, MBA, Principal MS Futures Group, 2012. tention, ideas, creativity, and health. The new currencies do not yet have all of the properties of traditional currencies such as being fungible, transferable, The fast pace of technology advance and global connectedness is bringing and convertible, but this would be expected to develop if the currencies are to about transformation in all aspects of life including the economy. Tradition- persist. In the future, it might be possible to transfer online reputations be- al notions of production, labor, and value exchange are being reformulated. tween digital properties such as Amazon, eBAY, Facebook, and Google. Mea- In particular, there are five concepts that are shaping Economy 2.0 and its surement of the new currencies is facilitated through their digital footprints, implementation: affinity capital, the multicurrency society, the proliferation for examples by counting the number of friends, followers, re-posts, link-clicks, of markets, the evolution of financial services, and abundance injection and keyword searches. techniques. 3. Proliferation of Markets 1. Affinity Capital The third concept in Economy 2.0 is the proliferation of markets. There are The first concept in Economy 2.0 is affinity capital, where deeper levels of more and different kinds of markets and market principles are being used as information about every economic transaction are starting to be available design elements in contexts that are not traditionally market-related. There is such that individuals, businesses, and communities can more specifically di- an extension of instruments in financial markets such as carbon credit trading, rect their capital inflows and outflows. Product purchases can be made on weather futures, and housing futures. Markets have arisen in the form of vir- the basis of attributes related to origin and manufacture. Employees can be tual online economies in video games like World of Warcraft and virtual worlds more selective about their earnings, checking employer’s corporate social like Second Life. Prediction markets are emerging as an important mechanism responsibility indices and preferring to be independent contractors through for capturing group opinion about event outcomes such as elections and prod- online marketplaces. Affinity capital can be directed in capital outflows uct sales. There are new markets like the gift economy where individuals work through socially-responsible mutual funds, peer-to-peer lending, and social for free, possibly not expecting anything in return, or perhaps earning a repu- venture capital. Philanthropy is merging with investing where some inves- tational benefit, for example open-source software projects and the Wikipedia. tors accede to a lower financial return, acceptable when social outcomes Other digital exchanges for building reputation and status include idea mar- can be achieved simultaneously. kets like Quora, Twitter, and Innocentive.com. Gain, Valuate, Negotiate 49

4. Financial Services Evolution Implementation of Economy 2.0 The fourth concept in Economy 2.0 is the evolution in financial services. The To realize Economy 2.0, a tiered policy plan could be enacted. First could be traditional model was one central institution impersonally serving many indi- enabling the populace as the foundation for growth, providing gratis mobile viduals. Now there are innovative new market models that offer alternatives in telephones and internet access. Second could be extending efforts to develop the conduct of many financial services. In payment networks, there are servic- a skilled workforce in critical growth areas for the future economy such as en- es such as PayPal, cell phone networks, Google Wallet, and NFC chips. In fi- ergy, computer programming, cloud services, and medical tourism, as India did nancing models, there are services such as peer-to-peer lending, crowd-fund- with software and call centers, and China is doing with genomic sequencing ing, and the gift economy. Banking services are democratizing faster than and supercomputing. Third could be the early adoption of core future technol- other industries as a lady with a cell phone in the remote village is now provid- ogies such as clean energy, synthetic biology, 3D printing, big data manipula- ing financial transfers and other services to a wide range of clientele. tion, and molecular nanotechnology.

5. Abundance Injection Techniques Now that there is a more empowered and malleable concept of markets, mar- ket principles can be used as design elements in other situations, in particular to create abundance. Market principles and digital technologies can be the tools for injecting abundance into areas of former scarcity to make a differ- ence. In some cases scarcity is good as a market indicator of value but there is unnecessary scarcity that could be democratized in many places in society. There are already some examples of abundance injection techniques being used in the institutional settings of academia and governments, for example through open-access journals and open-source software licenses.

“A pyramid that reveals all the secrets hidden by humanity.” Edgleison, FILE, Rio de Janeiro, 2011. 50 DESIRABLE NEW WORLD

Guto Lacaz, Brazil, October, 2008. tags: laws – digital government – decision, participation – 4dxt democracy, social game of governance, cooperation – public management – meritocracy – participatory – rights – frontiers – international cooperation – partnerships – regulation – norms – procedures – governance

3 GOVERN, DECIDE, COORDINATE

“Who controls the past controls the future: who controls the present controls the past.” George Orwell 52 DESIRABLE NEW WORLD

Change of inadmissible is not to be sustainable in parties, their campaigns and funding every detail. processes, was part of the intense Government Model The current civilizatory change is ­mobilization to end corruption in all its similar to that experienced in the 19th forms: governments, enterprises, as well Slavery and the Republic; century: the process of abolition of slav- as individuals. Sustainability and Meritocracy ery occurred concomitantly with the Globalization promoted exchange When looking at our past we are sur- transition from monarchy to republic. and interchange of perspective in social prised by things such as grant of indul- Not by chance the Abolition of the Un- and political practices-and it made it gencies1 or existence of slavery. Like- sustainable accompanied the shift to a possible to learn about the best of each wise, when looking at our recent history new political paradigm: the move from country (to facilitate historical under- we are surprised at how long it took for the republic to TPM: Transdisciplinary standing we have continued to use the sustainability to become a guiding Participatory Meritocracy. old term “nation”). Examples: Japanese premise and axis of all policies, under- The parties system weakened reliability / seriousness; Brazilian adapt- takings, ways of thinking and doing. ­naturally, as new forms of collective ability / resourcefulness; highly technical For centuries a series of economic representation and decision making governments in China; social capital and social standards made the impossi- were offered by the network society. through society engagement in clubs ble acceptable – like purchasing2 pardon Furthermore, the parties gradually and associations, such as in Japan and for souls in Purgatory, or enslaving fel- ­resembled one another and, in most the USA; in the post-socialism era, the lowmen. Similarly, it was also necessary countries, there was no clear distinction Eastern European countries direct leap to change standards and beliefs that between the old left and right, all of into the 21st3 century thanks to their justify unsustainable procedures. Today, them drifting towards the center. digital governments.

Aware of that, while CO2 emissions Small countries were the first to 1 At the time, this sale warranted the bases of the eroded the environmental ecosystem, demilitarize, and some disbanded their financial system. Are we living something analogous? Are corruption and lack of ethics eroded armies in the 19th century. Not surpris- there “nothings” being sold? the socio-cultural ecosystem, it became ingly, there was a correlation between 2 By indulgences, the faithful may obtain for imperative to fight them just as themselves or for the souls of the Purgatory, remission for temporal penances, sequels or their sins” (Catechism of the fiercely as global warming was being 3 http://abracoop.com.br/ Catholic Church, 1498) fought against. A reassessment of the lista-de-paises-sem-forcas-armadas-paises-desmilitarizados/ Govern, Decide, Coordinate 53 the lists of such countries with those developed most green technologies with a better quality of life, something and bigger creative market. To avoid that encouraged other countries to hegemony, other countries followed change their military forces into ­Caring suit. And fast! Forces. The social, environmental, cul- tural and especially economic immedi- Transdisciplinary Participative ate benefits were so significant that Meritocracy more and more countries are adopting We had the Great Bubble of 2013 and this strategy. The level of social wel- the turmoil that followed it, the Global fare attained by small countries was Data Blackout, which almost ended in a one of the reasons leading to the de- Third World War, but was fortunately signing of the current decentralized avoided, since connectivity and extend- management mechanisms, whereby ed access to real time information made big cities, or countries, are managed in citizens more aware of the power smaller units. After all, a sprawling games going on around the world. This shantytown in São Paulo had more same access allowed the Web communi- ­inhabitants than Iceland. ty and its “good” hackers to retrieve at Still in the first decade of this cen- least part of the lost data. Wiki Agora: Public Spaces intended for the free production of knowledge and decision making. tury, China adopted Creative Economy Two years after the Arab Spring, Reinaldo Pamponet and Thomaz Buckup, Brasil, 2009. 4 and Green Economy as priority strate- there came the European Summer; af- Illustration Odete Arias, Dominican Republic, 2010. gies, realizing that to restore the envi- ter one and a half year, the Latin- ronment and balance internal tensions American Autumn; and, finally, the they were the key to prosperity. This Asian Winter; and season after season, was done very quickly and efficiently, year after year, the real democracy from the not compartmentalized, sys- and it soon became the country that movements pushed for change. temic management that follows the The experience began with Trans- same organic and biomimetic outlook

4 See at http://www.worldbank.org/content/dam/ disciplinary Participatory Meritocracy. that had guided other decision-making Worldbank/document/China-2030-complete.pdf The name “Transdisciplinary” comes spheres. Each Management Unit is 54 DESIRABLE NEW WORLD

­considered a socio-environmental eco- Decisive factors in TMN are the system and today’s leaders, now called 4DxT Footprints. The candidate must, of Facilitators, or Public Connectors, are in course, have a good score in the four di- charge of work towards transdisci- mensions. In addition to the Ecological Interconnected and plinary solutions. Footprint, the Civic Footprint 4DxT5, the creative sectors There is no division of power by ju- Footprint of Budget Optimization, and Now, the relationship among the three sectors is risdictions, but by Transdisciplinary Man- the Footprint of Quick Response have one of circularity and interdependence; hierar- agement Nodes working, through task greater weight. chy no longer exists. Through sectoral and re- forces. Each Node is managed by three Indeed, a number of factors con- gional commitment, short or long-term targets persons: an expert in the area, a special- tributed to the new governance model’s are set without relying on policies and political ist on the impact of decisions in this area efficiency: absence of competition, or power, but instead on actors and representa- related to the environmental ecosystem feudalization of jurisdictions; joint and tives of their own desires. As such, it is impor- (tangible), and a third specialized in im- integrated action; resource optimiza- tant that creativity and art be present in all sec- tors. Therefore, it is essential to enhance cell pact on the socio-cultural system (intan- tion; progressive replacement by highly spaces, such as schools, to function as pollina- gible). The Facilitators or Public Connec- trained and committed teams. The re- tors of this coexistence and disseminators of tors are designated for their merits and sult is that, if before the second most creativity as a corrective and transformative a series of other criteria, such as compe- popular sport was to speak ill of the potential, thus fulfilling the four fields (symbolic, tence and technical expertise in the area government, now the most popular one social, economic, environmental) with values ​​of in question (although obvious, there is co-governance, whereas the power solidarity and cooperation. were times when it was possible to be a game became the game “Yes we can”. Guta Bodick, Joao Roberto Fava, Claudia Maria minister without some knowledge of The Social Game of Co-Gover- Fontana, Marta Fernandes, Clara Prazuelo, the area). Furthermore, for their effec- nance won more supporters when Marco Borches, Natalie Simon, João Meirelles, tive articulatedness, especially effective conditions were created to make use and Ivan Melita, Brazil, 2008. with the communities they represent, of the Cognitive Surplus of the popu- and, finally, for taking into account the lation. At the beginning of the centu- desirable future of these communities

and having an interdisciplinary and col- 5 See this interesting example from Canada: http:// laborative outlook and practice. www.civicfootprint.ca/ Govern, Decide, Coordinate 55 ry, it started with movements such as other games and sports. Imagine all Law that assures the level of the Transparency Hacker6, where civil the transformation potential available, sensitivity of future leaders society collaborated with time and when people monitor a vote on re- The World Council met to define the only way to knowledge to make public data visible form with the same enthusiasm shown choose leaders. and accessible. for their team! Or, when people en- Applications are prohibited. Leaders will be nom- An important element in this gage themselves in the study of ele- inated by their communities, among those who: game was the abundant use of the ments of public administration with humbly value the enormous responsibility of human beings on the planet; to have lived by cognitive surplus of inmates: madmen, the same interest they pay to a knee the conviction that the sum of collective knowl- with their creativity and freedom; injury of a football star. edge is the solution for problems; to have those linked to organized crime, with The day when cheerleaders, with worked in community; to have graduated in their ability for leadership, managerial their shirts and firecrackers, took to the “School of Global Culture”; talent, commitment, and holistic out- the streets to celebrate the transfor- David Anica and Guillermo Dignani, look. To the extent that these skills mation of Military Forces into Care Rosario, Argentina, 2010. were targeted for positive action, Forces is unforgettable. It was amaz- these people were able to decrease ing to see the ripples of holas and the their debt to society by means of the chants “Education is my champion! positive scores of their 4dxT Footprints Education, in my heart!” in front of From inmates to doctors The more intense the Game of Congress. Or, in the same way we In 10 years, individuals who were arrested and Governance, the more fun and the heard “Goooooal” echoing every- convicted will be monitored by qualified profes- more fans. The goals were many: over- where in the city we now hear “Apro- sionals and will be given learning, education, love, awareness of the importance of the family throw a corrupt politician; retrieve a voooooved” – because the voting is and of self-awareness in society. The inmate head of organized crime; mobilize for followed by the people, online, and on would be released, trained to have another out- forestry code approval; improve bud- electronic screens. Inside pubs, men look on the world, and would be thus fit for rein- get distribution; forge alliances and gathered to follow the score of nego- tegration in society, a space that is common to partnerships. Slowly, people were bet- tiations and chanted “Go, go! Close all. Only through knowledge and education can ter balancing the time allocated to this partnership!” “Move On! Cut that society and general attitude be changed. budget.” Of course, this all happened Sormani Medina, Marcia Regina Silva and

6 http://thacker.com.br while having organic and locally pro- Claudia Niza, Campinas, Brazil, 2010. 56 DESIRABLE NEW WORLD

duced beer and peanuts, perched on ment: the more positive their 4DxT- A systemic and collaborative view, stools with foot pedals that generate footprints, the greater the weight of in real time, allowed us to move to- energy through movement, voting and his choice. That’s how we freed our- wards the current DDCG-Direct Digital choosing over their smart phones and selves from the dynamics where a vote Co-Governance model. The model is other mobile devices. without a ballast of knowledge and still incipient, but is more decentral- awareness would eventually produce ized and pluralistic than the Transdisci- Commitment and 4DxT Policies authoritarian governments and would plinary Participatory Meritocracy, and As the 4DxT economy had multidimen- not be directed to the common good. is more strongly focused on the micro, sional and relative values, in 4DxT Poli- The 4DxT Footprints also rein- local level, where the processes of tics the vote of each citizen had a forced the transparency and trust change actually occur. There was an in- weight proportional to his commit- among all spheres and this, together version: the former municipalities were with the possibilities of the network serving the nation and were ruled by society, led to the development of an it. Today, the MacroSEEs are networks extraordinary collaborative system of of MicroSEEs and policies are decided Interactivity and Decision-Making visualization and monitoring of public locally, both to ensure diversity (the The system of decision via interactive TV by re- and private data. differential that guarantees the value mote control through individual IPs is increas- Data are fed by the citizens them- of each locality) and to streamline de- ingly effective. selves and generate maps of environ- cision-making and action. The Macro After the amendment proposed by the Govern- mental, symbolic – cultural, sociopoliti- jurisdiction serves as a facilitator and ment a month ago and debate broadcast by cal, economic MicroSEE, and their organizer of the flow between them. various experts, the people decided today, by a whole – the Macro Socio-environmen- What was formerly the State is now landslide, that it will be prohibited to drive a tal Ecosystems. This multidimensional called Macro Moderator (MM), be- motor vehicles less than 600m away from approach enables detailed and dynam- cause its role is to facilitate, articulate, beaches and conservation areas. ic reading that facilitates understand- and regulate flows and decision-mak- The measure will be tested for three months, ing of the geosociopolitical physiology ing among all parties involved. ­after which the people will have the final say. of each of these Management Units. Edward Nartin and Roberta Pinheiro, The system allows reading each one of Brazil, 2010. its layers together or separately. Govern, Decide, Coordinate 57

Direct Digital Democracy parties, even from a distance; growing Without politicians, without corruption, this system of discussion and voting online will ensure a transfer of numbers of people working and living responsibilities and competencies from parliament, directly to the citizens. As a result, we will be able to break in more than one country; children down the legislature at all levels, municipal, state and federal. The exploitation to which we are now submit- studying for half a year in each country; ted by dishonest politicians who act only on their self-interests will be abolished so that the real interests of public administration understood as a the nation will be carried out. means to balance and regulate flows of Dr. Clandestino, FILE, Rio de Janeiro, 2011. four-dimensional assets, required changing the very geopolitical struc- ture. Traditional concepts of countries From Frontiers to or states no longer made sense. Politi- cally defined boundaries no longer Membranes, from made sense. the Wall to the Skin Of course limits to the Management Units were necessary, but these limits Systems thinking, sustainability, the were related to their function, how they Gaia theory, bio mimicry. All led to an operated tangible and intangible, envi- organic outlook of the world. This sug- ronmental and sociocultural ecosystems. gested replacing frontiers by perme- Already in 2011, there was an example in able and flexible mechanisms similar to the Creative Brazil Plan7: the combina- those of living beings. In addition to tion of geography (tangible) with cul- complex issues, such as discrimination, ture, generating the Creative Water- ethnic strife, migration and refugees, a sheds – defined as a geographical number of daily factors demanded an region comprising several territories in-depth structural change. In the new with common cultural identity. 4DxT economy, international relations, as an extension of local relations; par- 7 Proposal for develpment of the country ticipatory governance and online, di- through Creative Economy: http://www.cultura.gov.br/ site/wp-content/uploads/2012/04/livro-ingl%C3%AAsweb. rect marketing and credit between the pdf, pg. 66 58 DESIRABLE NEW WORLD

In various public spaces it is possible to practice Co-Governance. End of Customs Ângela Leon, 2012. To celebrate years of activity, the World Parlia- ment (WParl) declared the end of Custom bor- ders and the flexibilization of territorial frontiers. Thereby, the global deputies intend to eliminate disputes over sovereignty, market protectionism, to allow free movement of persons, goods, and culture among countries. The decision is part of the lawmakers´ plan to abolish the division of the planet into national units in the next ten years. The organization of the world in countries will cease to be a territo- rial issue to become only a cultural and practical one. Considered by political analysts as one of the most important moments in human history, the measure will, once and for all, abolish bor- ders between peoples. Felipe Jordani, Brazil, 2012.

There from appeared the Micro (lo- to be a sensory organ that provides in- practically out of the lexicon, since they cal) and Macro (national) SEE - Social formation to guide choices. imply a perception of weakness or lack and Environmental Ecosystems. Their This also brought about changes in of capabilities on the part of those who boundaries are organic and functional, International Cooperation that now are supported. Cooperation always similar to membranes, or skin: to pro- have quite distinct processes. Terms such takes place by exchange: for example, tect, regulate exchanges, and above all, as “help” or “capacity building” are the population that receives financial Govern, Decide, Coordinate 59 support (increasingly rare) should de- forming skills: to train young people to Planning, Long-term, vote time to educational processes in deal with ICT and recycle electronics, lo- Commitment exchange. The Cooperation processes cal agents of the creative economy; pro- are almost always direct, without inter- grammers helping to visualize public Studies conducted in Brazil10, in 2005; mediation of the State, to facilitate ac- data; collaborative production of show that the country was wasting as tions and to optimize resources. They knowledge and tools for health care much as 150% of its GDP. Everything occur mainly through currencies other work, with humor; joint efforts, in the produced waste: food thrown away11; than financial ones, since these created form of contests, for the construction of time lost in traffic jams12; bureaucracy relations of dependency, corruption and leisure facilities, permaculture, organic preventing problem solving; energy correlated problems. The most common family farming, low-tech technologies9. wasted in distribution networks still op- support is through “Soft” technologies Today, the only remaining passport erating in the old centralized / mono sharing: sociocultural technologies to is the “Youth Passport”: with it, young model, based on huge or hydroelectric strengthen social capital (so that it can people can learn about, try, and work in power plants. Soon after Rio + 20, more enable the other capitals) and utiliza- all types of activity before choosing the incentives were given for the creation tion of the local symbolic and cultural ones (yes, because nobody has only one) of small networks of energy production, heritage. The shared experiences derive they will engage in. This process took local and combined sources: mini hydro- from the good practices of non-govern- place between what was once called electric, wind, solar, and kinetic plants. mental organizations and social enter- “college” and admission into the Pluriv- prises that simultaneously generate en- ersities, and it helps them to make a trepreneurial, cultural, educational, and good choice: to do what they like and 10 http://www.intranet.rj.gov.br/exibe_pagina. social results. believe in. asp?id=1804 A very successful experiment was 11 The world already produces enough food for “Creatives Without Borders”8,a caravan everyone. In Brazil, between planting and the table, 50% of edibles are wasted http://www.ecodebate.com. of collectives and collaborative institu- br/2009/11/12/o-brasil-esta-entre-os-10-paises-que-mais- tions that contribute sharing their trans- desperdicam-comida-no-mundo/

12 In the EU, 50 Billions Euros in 2009. http://eur-lex. 9 In chapter 7 we have the Collaborative Manifesto, europa.eu/LexUriServ/LexUriServ. 8 See reference at http://www. designed at na artistic retreat with many organizations that do?uri=CELEX:52006DC0059:PT:NOT doctorswithoutborders.org/ inspired this text 60 DESIRABLE NEW WORLD

Network Holistics The facilitator and mediator of interactive cul- tural networks is a leader with a holistic view. He has the ability to see and use the richness of each individual, thus enhancing the human capi- tal. In this network, everybody can co-create and become co-authors of projects and process- es-always detached from institutions-both au- tonomous and creative. Thus, sharing a common house (the network) and the potential of each one, the leader would circulate and distribute potential and capital (in all senses), establishing new paradigms and decentralizing the economy. Vivian Hirsch, Melina Roldan, Suzana Ferreira, Vanessa Reis, Tai Masi, Silvia Sa, Patricia de Souza, Mariana Costa, Claudia Cezar and Crie Futuros Comics Competition. Figuira Rio +20 as seen by Beatriz Rocha, Brazil, 2011. Diana Castro, Brazil, 2009.

One of the first steps toward sus- important as saving water or reducing agement of tangible and intangible tainability was to expand the notion of waste. Prioritization of joy, environ- resources was the abolishment of par- waste, considering not only tangible but ments of trust and autonomy were some ties, since repeated changes of gov- also intangible resources, such as time, of the strategies used to avoid wasting ernment administrations brought ideas, and knowledge. It was then that enthusiasm and good faith. about huge waste. Today, policies and saving human energy finally became as An important factor in the man- planning are agreed upon by the com- Govern, Decide, Coordinate 61 munity, carried out by technical teams, tors and Connectors, proportional to and implemented over the long term. the success of their interventions, con- The gains from the Open Drawer tributed to that. Movement were impressive: govern- The results of good planning and From Censors To Sensors ment projects that had begun and dis- better use of what already existed led An innovative social decompression chamber continued by changes in administra- to the creation of the Research Fellow- called Social Rehabilitation Center was inau- tion were rescued from drawers. ship for Public Administration and gurated yesterday. There, a person elected by Transdisciplinary teams comprised of each Node of Transdisciplinary Man- the civil society undergoes a series of sensitiz- public administrators and volunteer agement provided a year for planning ing experiences to become more reflective and perceptive. From there, the person starts to pluriversity students organized the and team-building before candidacy. feel in his/her own skin what it feels like to material and found out that solutions We went from the marketer who live life from a perspective different from his/ had already been created, but most planned the campaigns to the Cooper- her own reality. often had only been partially imple- ation Coach, as the managerial teams Who would be better qualified to benefit from mented, for most issues. It was anoth- were trained with the same level of this innovative process? er example of adjusting the work detail as sports teams. Even those who People who formulate laws, such as politicians, to what is already there- potential, were not chosen shared their Transdis- who after a period at the Center, will have to not shortage. ciplinary Plan (after all they were pub- rely on the public services of their own creation? Small attitudes have led to huge licly funded ...) and the best of each Or, the owner of an enterprise that lays off an results, an example was that leaders fi- proposal was agreed upon before employee, but who will have to live for a few nally participated in discussions and yielding the final plan. months as the dismissed employee, thereby be- seminars prepared for them. In many The focus of management was the coming aware of the problem to propose solu- tions. Just imagine how this will transform hu- places, the old practice was for author- long term; after all, we are talking man relationships! ities, who should listen to the contents, about sustainability and nothing last- Esdras G. Cerqueiras; Ronaldo G. Alves; to make the opening speeches at ing can be expected from administra- Anastácia Jean Kyrissoglou and Emelin Assef events and leave soon afterwards, and tions that last two to four years. This Jorge, Brasil, 2009. for seminars to end as something like transition was carried out by a grow- “preaching to the choir.” Perhaps the ing number of women in leading posi- Proportional Salary for Public Facilita- tions. However, the best results were 62 DESIRABLE NEW WORLD

The Role of the Who decides to wage the war goes to the front! When governments decide to wage war, those declaring it and their families should be the first to go to the State: Facilitator front. In this way, wars would probably never be waged. Also, the person who makes a law should be the first to obey it. Based on experience, there would only be and Connector “good” laws for the benefit of all and not just one individual. Mari Pini and Lyca Grinberg, Brazil, 2009. Perhaps the greatest asset of the Macro Moderator is its access by all sectors, in- dividuals, enterprises, institutions. Thus, he/she is the only person who can play such key roles in our time-Process Con- nector and Facilitator. All-digital sys- tems enable the state to know the achieved when they were joined by they were replaced. Conversely, they what, who, when, where and how men with their synthesis capability, could remain as long as management about all supply and demand. And so it simplicity, and focus. After a period of was good. can build bridges and create or regulate women predominance in leadership As stated earlier, this series of flows. This, incidentally, is its major task positions, we returned to a gender bal- measures was part of the Plan for since it became clear that sustainability ance (by the way, all genders, which by Management of Intangible Residue: at is equivalent to balanced flow among then were many) after the Program of the dawn of sustainability there was 4DxT assets. Male Affection. It was interesting to great concern about solid waste man- The Macro Moderator should first see that men noticing the existing rela- agement, but little about intangibles. do what only it can do: create regulato- tionship between commitments in af- One of the worst outcomes was the ry mechanisms. Policies, standards, laws, fective relationships with personal sat- enormous waste of knowledge due to regulations, incentives and financing, isfaction coincided with their going the constant shifting of teams and lack structure and learning processes, entre- back to taking over leading positions. of systematization of experiences. Not preneurship tools, in short, everything Regarding time in office, if in six just in the public sector but in all sec- that contributes to its ultimate goal: months managers were not effective tors, too. So it became imperative to create a favorable environment. In a in implementing the plans proposed, stop this from going on. parallel with Nature and the process of Govern, Decide, Coordinate 63 cultivation, the MM should guarantee Nodes within their respective fields of factors that brought about the global seeds (recognize, value, and preserve action. It also carries out partnerships financial crisis which, fortunately, we the four-dimensional heritage), and a with private enterprises, associations, managed to resolve. Today, in a system- step that usually goes unnoticed: pre- civil society organizations, and Pluriver- ic and sustainable outlook, 4DxT man- paring the ground. sities to ensure sustainability. agement includes the steps related to An important aspect of preparing Sustainable attitudes in the eco- the “before” and “after” of resources the ground is Advocacy13: to work on nomic dimension imply focus on im- received from the past and the legacy cultural and mindset changes (intangi- proving income distribution and use not for the future14. Instead of the linear ble) that precedes each structural only of financial, monetary tools, but production chain, we work with the no- change; forge partnerships and allianc- also those related to solidarity economy tion of Cycles, which are closed by the es; communication campaigns and pro- and alternative currencies. In the envi- systematization of experience in the vide information to the media. Interest- ronmental dimension, dealing with form of indicators, data, and research ingly, this stage does not exhaust clean and renewable natural resources that may feed the next Cycle. material resources, but generates many and sharing infrastructure such as space, results by identifying potentials and equipment, and service networks. In the how best exploit them. sociopolitical dimension, optimizing In a 4DxT government policies time, resources, and information should have a systemic (multi-sectoral through integrated and converging ac- and transversal) outlook and the main tion among institutions. Finally, in the objective is to propose activities that symbolic-cultural dimension, our re- culminate in the creation of a favorable sources for the economy are preserva- environment for Green Economy and tion and enhancement of cultural diver- Creative Economy. To achieve these ob- sity and the centrality of intangibles. jectives, the Macro Moderator promotes The focus on sustainability re- joint and integrated action between vealed a gap in traditional manage- the Transdisciplinary Management ment, which considered only the pres- ent: production, distribution, and 13 Term corresponding to defense and dissemination of 14 For more info research the economist José Eli da a concept consumption. This gap was one of the Veiga, among others 64 DESIRABLE NEW WORLD

Mesh Management: come the existing deficiencies. The stu- progress of the so-called “developing” Use What You Have dents already graduate with extensive countries. By avoiding the mistakes of practical involvement, which did not the 20th century´s neo-liberals they went In recent decades we have witnessed happen before, because they start ap- from a situation of “backwardness” the passing from of Centralized/Mono plying their knowledge from the begin- leaping straight into the 21st century. In to Decentralized / Pluri Patterns, pos- ning. Students in vocational education these instances it was interesting to sible thanks to the network society´s and pluriversitary training prepare local note that “backwardness was the op- characteristics, to the focus on intangi- teams on how to use ICTs, carry out re- portunity,” because their environmen- bles, and trust as a premise for com- search based on actual needs, act as Lo- tal, cultural, and symbolic heritages mercial and interpersonal relations. cal Agents of Furtherance. Excellent re- were still preserved. Progress was due Actually, the same happened with the sults were obtained with the adoption to the fact that this type of policy and government and, today, the Mesh15 of Convergence as the guideline-an- collaborative action of the Macro Mod- concept of sharing applies also to other hallmark of modern times, when erator does not require cash money, just Mesh Management. The basic princi- compared to past compartmentalizing. alliances. A double benefit, because ple is the same one that guided the The number of programs and projects without the involvement of cash there great changes in our society: to work implemented based on the conver- was less proneness to corruption, and on potencies and not on shortages, gence of pluriversity research was more alliances strengthened institution- creating better operation systems than amazing. For example, Coursework al relationships. That means simultane- the existing ones. Completion (CWC), where students ous work with the two key factors: Example: suppose that in a Macro- converged on the same subject. Let´s strengthening of ethics and social capi- SEE, there is lack of appropriate person- take CCWs of a 4DxT Environmental En- tal. All this is leveraged and possible nel, management is carried out by em- gineering class: this convergence would thanks to the priority given to truly ployees without technical qualification. allow each student to approach an as- widespread access to ICTs, one of the In this case partnerships are established pect to be improved and the sum of priorities recommended in the Sustain- with educational institutions to over- work would lead to a systemic solution able Measures Post-Rio + 20. for that location. The prevailing rationale is to check 15 Concept created by Lisa Gansky: it means joining This rationale of working on poten- what´s in place and how it can be better points in a sharing economy. See their Manifest in http:// meshing.it/manifesto_mesh_eng.pdf cies, with what is available, triggered used. Previously, (since the Pyramids!) Govern, Decide, Coordinate 65 governments believed that to build Following the Mesh Management ratio- mega projects bore witness to their nale, we don’t create new spaces (un- quality, and consistently focused on im- sustainable...), but instead, map out the plementing major civil construction idle periods in existing spaces, and then works, often expensive and not very develop systems to occupy them. functional. Every planning meeting be- The same rationale-to create sys- gan with “we need ...” and not with tems that promote better use instead of “we already have...” An example: when building large civil works -solved one of it became evident that the creative the major problems faced in the transi- economy was a guiding strategy for de- tion to sustainability: the energy issue. velopment, the needs of MicroSEEs The solution was once again to go from were mapped out at the local develop- a centralized / mono pattern to a decen- ment level. The need for Multifunction- tralized / multi one with the aforemen- al Spaces that could house both a com- tioned Local Networks of Micro Energy munity meeting and a handicrafts Production Units, with renewable sourc- exhibition, or movie projection was per- es, diversified and managed by the com- ceived. And of course, these “hard- munities themselves. ware” / structures needed “software”/ One of the strategies of Mesh Gov- processes to connect them and make ernment was the intensification of re- them functional. Formerly, the prevail- search in reverse logistics: see which sys- ing rationale favored the opposite: doz- tems were already developed and could ens of large spaces were built with lim- be better utilized. A simple example ited programs and few artistic that gave positive results was the use of languages, were open for a few hours, surpluses, such as books, or used equip- some days a week, and at costs that ment, using pre-existing distribution would be enough to equip and inte- systems. Today, every home has an in- grate the entire Network of Multifunc- put and an output system, for example, Reverse Logistics. The same delivery system is in charge of tion Spaces in hundreds of MicroSEEs. the milk bottles come in (yes, they were redistribution. RAI, Brazil, 2008. 66 DESIRABLE NEW WORLD

reintroduced) and books which have Innovation and ing, Internet. There are wi-fi networks in been read go out. The same enterprises all public spaces and even the MicroSEEs that make deliveries remove the objects Soft and Low-tech have telecenters. At the beginning of for reuse: who brought the new stove Technologies the century, Internet Cafes, especially in takes away the old stove to the Central low-income communities used refur- from where they are redistributed. Of course with Creative Economy and bished computers and played a very im- Following this rationale of check- Green Economy as priorities, and all the portant role. Still today, they are a major ing what there is and not what is lack- progress that followed it, was only pos- source of income generation, fostering ing, it became evident that public ad- sible thanks to widespread access to encounter and exchange. ministration is also important to take ICTs. Almost 20 years have gone by since For the older generation was some- “oldeities” into account and not just all children in all countries of the world what difficult to make the transition to innovations; many of the solutions have simple computers and modems for full use of ICTs, but children helped needed for our sustainable and desir- Internet access. Even countries with no them a lot. The Intergenerational Learn- able world existed at some point in electric power adopted local solutions ing Programs were very successful: the time, and were retrieved. This recovery -from solar cells to bicycle powered elderly learned with young people how was stressed by a movement similar to computers -to ensure this access. The to deal with digital technologies and the Opening of Drawers with regard to use of mobile devices enabled every citi- taught skills - after all, nowadays they government projects: the Movement zen of the planet to be connected. We offer great job opportunities. for Retrieval of Inventions and Patents. have become points of a major network The enormous changes of the re- Discoveries that had been shelved be- throughout the planet, a network that cent decades would not be possible cause they were not very profitable communicates, delivers data, shares without the conceptual change regard- were recovered and put into practice, outlooks and, above all, is able to feel ing innovation. Because in all previous such as vehicles powered by water, or the pulse of the planet - careful to safe- centuries the emphasis had been on the herbal medicine. guard its sustainable state. structural, tangible, innovation was For over fifteen years, access to the considered just when it referred to Internet has been part of the basic ser- things, inventions, gadgets - what we vices provided by the Macro Moderator call “hard” innovation and technology. State: water, electricity, sanitation, clean- When studying what caused the prog- Govern, Decide, Coordinate 67 ress of some countries, the relation beginning of the century, they be- Knowledge database with a greater appreciation of the came aware that to be a supplier of In 2020, the government launches a project, “soft”, procedural technologies and in- commodities and consumer of infra- where students are catalysts of experiences in novations, and management16 related structure was not a route toward de- their communities. The goal is to recruit and re- to intelligence was son detected. velopment for the creative economies ward public school students to investigate and The Macro Moderator must be peculiar to the 21st century. know the residents of their community, their careful not to set anachronistic poli- In “Soft” Innovation there is unity knowledge, and creative and innovative projects, cies, since its role in the 21st century is between formal and informal knowl- to organize this content in a large network of “utilities and knowledges”, which are catalogued to enable the future and thus should edge and innovative products and ser- to be shared with other communities. not be driven by immediacy, becoming vices incorporate models, old habits, and Eduardo Giacommazi and Ronaldo Gonçalves, solely concerned with the demands of traditions that continue to be updated São Paulo, 2009. the present. As such, innovation must and useful. The symbolic-cultural heri- be considered as beyond and above tage is alive, dynamic and unique, to be product and infrastructure, and should enjoyed by native and foreign popula- prioritize process innovation, guided tions. In management and marketing veloping mechanisms to identify and by knowledge and management. In- models, there is also innovation, by in- disseminate these innovations. Its ex- novation that relies on cultural diver- corporating collaborative principles and ample was followed by several other sity, the dynamism of traditions, the other forms of collective action. countries and the results are wide- experiences of the third sector on the The new innovation concepts in- ranging: hundreds of devices to facili- generation of creative products and clude and value “oldeities” and low tate agriculture; eyeglass frames with services. It appears that until recently tech, recognizing the genius of cre- photoelectric cells for nighttime read- the more developed countries were ative solutions developed at low-cost ing; shoes with a dynamo in the soles those that focused on intelligence and by low-income populations. India17 ag- to collect energy from movement, and management relegating the produc- gregated the government, NGOs, en- all sorts of inventions based on bicycles: tion to “emerging” countries. At the trepreneurs, and public schools in de- from the e-bike to the pedal-powered respiratory device18. 16 See the studies of Jin Zhouying, Diretor of CTISS, 17 In government http://www.nif.org.in/; in civil Chinese Academy of Social Sciences,Beijing. http://www. society http://www.sristi.org; in entrepreneurship: http:// 18 See reference at http://www.idisc.net/en/ worldbusiness.org/about/fellows/zhou-ying-jin/ west.gian.org/ Article.38950.html 68 DESIRABLE NEW WORLD

problems. Governments achieve a lot with little, and generate have realized that their 4DxT results that go far beyond the fi- role at this time in his- nancial sphere. tory was to create pro- cesses, more than merely guaranteeing infrastruc- New Law: ture. The importance of socio-cultural technolo- Trust and Simplicity gies, technologies of the Are the Rule intangible became evi- dent, those that through The models of government are no lon- social and cultural re- ger segmented and have become sys- sources generate wealth temic, looking for integrated solutions “Oldeities”: Milk bottles and mini-cars that already existed. RAI Brazil, 2008. and four-dimensional for every issue, just as health cannot be quality of life. resolved without sanitation, and educa- Brazil, as a storage tion does not exist without culture. An- To the extent that the “soft” tech- house and reference for this type of other case that is part of the general nologies were appreciated, social en- technology, was the first to create an movement to go from a sectoral ap- trepreneurship became a source of in- Agency for Support and Export of Soft proach and segmented activities to- spiration. Since the ‘10s, there was an Technologies, initially intended to en- wards a systemic and integrated out- expansion of B-Corporations businesses sure the success of new policies for look. The consequence was the need to for wellbeing19, or Life Regenerating hosting the 2016 Olympics. To system- change rules, laws, and policies. Businesses20: using the power of busi- atize and disseminate methodologies This was reflected in the Law, since ness to solve social and environmental was mandatory when 4DxT Social Poli- the previous set of laws followed a cies replaced the market policies that taxonomic logic, sorting out and trying ruled the 2O14 World Cup. Today, Lat- to fit everything into categories - un- 19 The USA: http://hbr.org/2011/11/ st the-for-benefit-enterprise/ar/1 in America is the world’s largest pro- workable in the context of the 21 I

20 In Latin America http://www.erv-lrb.com/ vider of these technologies that century. Some recent historians point Govern, Decide, Coordinate 69 out two interesting ideas: the first is The extended discussion on what that this “classificatory” Law followed could be crimes against humanity led to the process of classifying everything the revision of many of the everyday is- that marked the 18th and 19th centu- sues of the pre-sustainability phase, ries. Before ecology, the study of life such as eating habits, hegemonies, ma- itself was highly taxonomic, directed nipulation of information, restriction of more to morphology than to physiolo- patents. We even found a register of gy. The second is that the old Constitu- 2009 citing that predatory financism tions and laws were formulated to de- was a mechanism of mass extermina- fend ownership; the State and not the tion22. From expansion of the concepts people; having and not being; individ- of “common heritage of humanity” de- uals and not human collectivity. Re- rived the concepts of assets in multiple member that the first time the “hu- dimensions, initially referring to the en- man family” is mentioned in Law was vironmental, followed by the social, un- in the Universal Declaration of Human til reaching the final 4DxT design. Rights, 1948. Only in the nineties, of Returning to the theme of taxo- the 20th century, did national constitu- nomic vs. systemic, from the ‘20s on, we tions begin to include, for example, witnessed a massive overhaul of the ju- the notion of “humanity.” This oc- diciary, which had to be simplified and curred in two aspects: “crimes against streamlined. Data show that in Brazil, humanity” and “common heritage of in 2010, the country had 86.623 million humanity”21 and many of the reformu- lations we have today were a result of 22 Lecture on“Innovation for Human Security”, by the expansion of these concepts. David Harries, of the Canadian Defense Academy and Foresight Canada, 10/12/2009, 6th International Conference on Innovation and Management, PUC, São Paulo.

21 See the text on the subject by the lawyer Mireille 23 http://adperj.jusbrasil.com.br/noticias/2373555/ Games only for amusement, in which Delmas-Marty, chapter 8, “A Religação dos brasilia-brasil-tem-86-6-milhoes-de-processos- there are no winners. Isabela Correia Saberes”,organized by Edgar Morin, 1999 emandamento and Castro, FILE, Rio de Janeiro, 2011. 70 DESIRABLE NEW WORLD

Technology for Peace. Ricardo Millen, Every large city should have huge screens along its avenues displaying cultural activities from other countries. FILE, Rio de Janeiro, 2011. Gabriel Castillo, Randy Encarnación, Dominican Republic, 2009.

ongoing processes, which meant 2.2 judges25. In the process of simplifying Another factor that allowed this cases per inhabitant24. Obviously, there the Courts of Common Sense at the lo- simplification was to leave aside the was not enough time or staff to resolve cal level, were very effective, since a sig- taxonomic Law, with its thousands of them. The number of cases greatly nificant number could be resolved by laws, to go back to the Fundamental ­increased each year, but not that of applying the common sense shown by Principles that could guide the actions. ordinary citizens. This process came together with the trend to abandon morphological (clas- 24 http://www.ibge.gov.br/home/presidencia/noticias/ 25 http://www.lunazonta.com.br/ noticia_visualiza.php?id_noticia=1766 sify situations and types) and stride to- brasileiro-gasta-r-17704ano-para-manter-o-judiciario Govern, Decide, Coordinate 71 wards the physiological (understand- ing roles). Some efficient synthetic works existed, beginning with the Ten Commandments, or the Carolingian Magna Carta26, progressing to the Earth Charter, or even the infallible Eight Laws of Robotics, by Isaac Asimov. They served as input to draw the few rules that guide us today, the first of them already quite sufficient: “Do onto others and the planet as you would want done onto you.” A major determinant of this change was going from fear to trust. To trust was infinitely more practical, inexpen- sive, simple and effective than fear. It was urgent that the time, resources, teams, structure (and enthusiasm!) spent on distrust were invested in sus- tainability. Fear is no longer good busi- ness and its entire industry was directed toward sustainability, trust, and collabo- ration, the most profitable in the long term and on a 4DxT scale. It is obviously more ethical and amusing, too.

Replay – “Sheet-computer”, solar powered, with holographic images and Internet access 3.0. 26 http://www.earthcharterinaction.org/content/ Tetsu Takita, Rio de Janeiro, 2009. 72 DESIRABLE NEW WORLD

A prospective idea of culture: how

will the culture of the future be? Prospective 1. Hybrid public space. Occupy and transform the public space by combining local action, in the space, 1 Angel Mestres Vila , Barcelona, Spain, 2008. with organization and communication through digital technologies. The mobile CEO of Transit Proyectes, coordinator Master in Cultural phone will evolve as a system for locating people with similar interests and atti- Management at the Universidad de Barcelona. tudes. A social network in the real space, which will also allow the creation of complex games and performances, partially online and partially presential. In- How will the culture of the future be? What new cultural creations will the crease of the flow of information in a contextual and non-invasive way. model of collective creation bring to us? How will the new technologies trans- form local development? Prospective 2. Digital storytelling. Narratives will be created in a collective form, in audiovisual formats to en- Considering that technology is just one tool in our daily lives, these questions hance social inclusion and creativity. Live performances and creations in real and many others arise every day when we turn on the computer, tablet or time between people thousands of miles away from each other. New technolo- smartphone. The Internet has already transformed the process of cultural cre- gies in mobile devices will make it easier to establish such links of direct inter- ation and dissemination. Thanks to the network, we are no longer mere con- action between the first world and developing countries. Narratives will be de- sumers, but have also become producers and distributors. veloped by means of various channels, offering different experiences and different stories within the same world, and to understand it in its globality, we What is culture? Culture is a mechanism of adaptation. It is the tool that will have to enter into each of these channels. makes us produce and exchange symbols. However, to answer the question that begins this article, it is necessary to start thinking about how to create Prospective 3. Remix culture. these symbols from now on, since the current tools change and exchange The trends seen in actions and movements such as Copyleft, Creative Commons constantly. It is therefore important to allude to three aspects that are basic: and the “procumún2” will create a new way of considering culture. Rather than Knowledge, Communication and Cooperation. finished products we will have pieces of a puzzle, with clips of music, sound, photography, cinema, animation, etc., so that everyone may build their own I submit eight proposals not as Negroponte did in Being Digital, 1995, but works. The culture builds itself upon former symbols, is a remix and a constant from a perspective in which the user is the center of all the processes. reinterpretation.

1 http://www.transit.es/; http://www.asceps.org/ 2 A concept that is applicable to everything that belongs to the collective Govern, Decide, Coordinate 73

Prospective 4. Electronic DIY (Do It Yourself). Prospective 7. Cyborgs. The introduction of hardware such as the Arduino, and the development of The inclusion of sensors, robotics and multimedia in the performing arts will be powerful programming languages designed for artists and designers, such increasingly present. When the novelty is over, really interesting proposals will as the Processing, will increasingly make it common that rather than buying begin to appear, where these technological elements will not only be used be- finished digital products, we will devise our own. The popularization of 3D cause it “looks good”, but really associated with the story, thus transforming printers will allow each one to think out their own design of an object and the arts such as the theater, dance and so on. make it a reality. We will customize clothes including electronic components, such as sensors. Prospective 8. Diversity. All the above points are definitely guided by tools based on new technology - Prospective 5. Geomedia. the advancement achieved by these means provides their decisive incorpora- The inclusion of a GPS in more and more electronic devices, improvement of tion in daily activities. geolocation systems and other spatial positioning programs will enable the cre- ation of a new kind of multimedia art project, making it possible to know at The true meaning of culture of the future is rooted in the use of these means. every moment where they are and thus react and provide contextual informa- This is a paradigm shift that introduces us as facilitators to foster inclusion, de- tion from our location. Facilitating access and relating not only with their clos- mocratization of the means, interculturality and diversity. People increasingly est local context, but within a global context. become part of this global phenomenon, thanks to the reduced distances af- forded by these tools. They will be able to use the contrast provided by these Prospective 6. E-emotion. new points of view to understand their own realities. Multilingualism, new no- Culture is to create experiences and emotions. Multimedia art projects able to madisms, migration, diversity and culture of all and for all. recognize in which emotional state we are and produce content tailored to these emotions. Cameras that shoot automatically when they observe an in- crease in our interest for a specific object or situation; musical equipment that detects our mood and selects the right music, or a system that suggests, accord- ing to our tastes and at any moment which exhibition, film or theater piece we might like to watch.

74 DESIRABLE NEW WORLD

Govern the future New crafts Since school, the most prestigious crafts are those that improve community Joxean Fernández, Spain, 2012. welfare, caregivers, dreamers, sanitizers, educators, collaborators, scientists, International Consultant on Culture, Development and Innovation1. true civil servants.

Only the older generation remembers how it was to govern in the past. It meant The dreamers to manage fear. Exercise power, a male power, uniform, indifferent to human Dreamers are children from zero to 99 years of age. Literally. Eyes full of the needs, autistic. The future was being built with the bricks of ancient fear, that evil future of newborn. Eyes full of wisdom of the elderly, just as the concentric has always prevailed over good and that the human being’s capacity for trans- circles of an aged tree. Often dreams are collective and they slowly impreg- formation was dormant, a mirror broken into a thousand irreconcilable pieces. nate the awareness of the community. Crazy dreams have stopped wars, rec- onciled fiendish peoples, and stopped destruction of the Amazon. Dreamers of futures were dangerous because they moved against the cur- rent. The fate of dreamers was that of heretics, madmen or clowns, different The rainbow days names for the same personage: the one that looks around and wants to Each person dedicates a variable number of days per year to collaborate in change the world. community causes. It’s easy to know when someone is on a rainbow day: he walks around with a happy smile lighting up his face. Some say that the Freeing oneself from the tyranny of common sense rainbow causes are inefficient and should be replaced by professionalized We were subjected to a lesser god, that of practical reason and its narrow (and mandatory) services. These initiatives will never prosper. Efficiency is an limits of reality. overestimated value, it is a relic of the excesses of rationality. If the rainbow day assessed the contribution to the collective happiness, it would be one of We need to change everything, for everything to change the more luminous initiatives. Three generations ago, the polar ice cap melted and the world said enough. We were flooded not only with water, but also with hope. We felt the responsibility Distributors of hugs to do something before it was too late. With the energy of seven billion people These are special beings, empathic, that people seek like a shade on a hot convinced that it was urgent and possible to drastically transform the state of day. There are professional distributors, and adepts who embrace on the mind in relation to the future. In view of the pretentiously rational and always rain-bow days. Sometime it might be kind of embarrassing, but indeed, it is threatening, discourse of the scribes of power, people discovered that dreaming always pleasant to receive a smile and a hug or two... was a revolutionary weapon. Together we can change. Break the bonds.

1 www.ekinconsulting.com Govern, Decide, Coordinate 75

The new civil servants The antennas of citizen sensitivity Public service has acquired value. Opportunistic behavior has disappeared. There are sensors of citizen sensitivity all over. For complex or innovative There are new forms of democratic control that act as barriers against harm- matters they act as thermometers, measuring people’s views on the sub- ful behaviors. Yet, lack of coordination persists and the errors are still fre- jects under discussion. It is enthusiastically debated how the system can col- quent. But, there is a collective determination to improve, adjust and con- lect the citizens’ opinions in best possible way. They work very well for local tinue changing. affairs, but can be improved for more technical issues that affect higher jurisdictions. Politics, art of the impossible Politics are now the art of the impossible. The best politicians are compulsive We are Gaia dreamer with a vocation of craftsmen. They dream dreams and heed that There is a new global awareness that we are all part of the whole. The linear they come true. Politics became an honorable and ephemeral profession. All thinking in science, society, culture, and politics has disappeared. Empathet- citizens have the responsibility and privilege to serve others at some point in ic, holistic, systemic and interconnected thinking is considered the only pos- their lives. Capability and willingness to learn, hope, humility, commitment, sible perspective for appropriate decisions. To govern is to change, but also are the most appreciated values. to preserve the planet for future generations.

Govern, articulate, coordinate As an epilogue The government abandoned uniformity. It no longer gives instructions, issues The new government system is based on trust and production of empathy. decrees and sets forth laws. It is no longer for the few, but for all. The new The main challenges: not to leave anyone behind, ensure cohesion, foster politics is no longer understood without accountability and participation. reflective and transforming dialogues, avoid easy consensus, promote diver- Even for a controversial decision, voting is compulsory. Relevant collective sity, humiliate no one, constantly learn about new ideas. decisions are the outcome of a long process of deliberation, which requires time. Speed is just another outdated concept. Some years have gone by and world entropy has decreased. Even if major damage has been caused to Gaia, the planet will slowly recover. The capaci- The capabilities of those in government to promote processes of self-organi- ty of self-management is improving daily. There is a healthy optimism in the zation, cooperation, sum of wills, change of opinion are enhanced. Respect air, without self-complacency. We still have much work to do, and much fu- is the language of the new politics. The problems are solved at the venue ture ahead. nearest to the people. Most citizens are aware that they are part of the crew of a ship on which we are all onboard. 76 DESIRABLE NEW WORLD

How lucky that we put our differences aside to create a better world. Crie Futuros Comics Contest. Alejo Curuchet Salvarey, Uruguai, 2011. TAGS: city planning – architecture – design – fashion – energy – neighborhoods – planned – cities – ecovillages – transportation – distribution

4 Inhabit, Move, Circulate

“If we don’t change our direction we’re likely to end up where we’re headed.” Chinese proverb. 78 desirable new world

flection of the apparent chaos from which creativity originates. Which de- sires for the future have guided the de- sign of our cities for the last thirty years?

Happiness Cars are no longer the central axis in the design of cities, which now focus on Na- Square Energy = Movement. RAI, 2008. ture, on people, and on how to make them happier. This, by the way, has leys, doors open and receptive, people been a public commitment since the talking on every corner contribute to Science and Mechanics, USA, 1932. 4DxT GNH2 – the four dimensional in- the GNH 4DxT; nets of collaborative, af- dex of Gross National Happiness – the fectionate, and lively relationships. CITIES1 new way of measuring the wealth of However, behind the threatening, nations. Studies on the subject revealed guarded walls of the wealthy neighbor- The present is the outcome of past the mistake made in the 20th century, hoods, the GNH 4DxT decreases, be- dreams: it takes quite a while for ideas which confused privacy and autonomy cause high levels of loneliness, bore- to come off the drawing board and be- with isolation and individualism bring- dom, loss of autonomy were recorded come gain life. ing about much unhappiness. In the due to excessive protection and the in- Those uniform, closed, aseptic, mir- communities (formerly called shanty rored skyscrapers were dreams of the towns) groups of children playing in al- Profession: Processor of Emotions first half of the 20th century. Today, in While flying over the cities to take a poll on 2042, the city reflects the dreams of the 2 GNH – Index of Gross National Happiness, replaces people´s emotions and feelings, the processor 21st century: they are fun, irregular, col- GDP – Gross Domestic Product. Here our concept of 4DxT is of emotions has the power to seize them and added: indicators organized to balance the four distribute them according to demand, taking orful, diverse, changeable, with organic dimensions: economic, environmental, socio-political, and more joy and amusement to those who are sad shapes and materials. An external re- symbolic-cultural. See article “Nobel defends the creation of a Happiness Index”, Folha de São Paulo, April 3, 2012. and depressed. 1 We start from here, because since 2011, most of the http://www1.folha.uol.com.br/ambiente/1070841-premio- Raymundo Barros and Helio Fernandez Júnior, world´s population has been concentrated in cities. nobel-de-economia-defende-indice-de-felicidade.shtml São Paulo, Brazil, 2009. INHABIT, MOVE, CIRCULATE 79

big hit on these Squares is the tainable. One of these successes was weekly Thematic Party, al- the “CONFIDENCE AND CREDIT” Cam- ways tied to the culture and paign, since shortly after the Great tradition of each location in Bubble of 2013, it became clear that town, which promotes social the solution was not bank credit, with- mixing and contact. out backing at that time, but rather, Much has been done to people confidence. Quotes, images, counterbalance the “anti- and stories about people who believed beggar architecture” that in it, made it possible – wherever it prevailed at the beginning of was extensively used – to counteract Floor that absorbs the energy of movement / Generator that concentrates and distributes / party-operated Telecenter / Party: generates energy. the 21st century, for example, the widespread fear and distrust dis- RAI, 2008. by turning squares into emp- ty and cemented spaces to Reinvention of Gazebos ability to feel satisfied with what they prevent the homeless from using bench- Today, gazebos and squares are fulfilling their have. Much has been done to straighten es, shade, and the likes. Once city plan- functions. out this misunderstanding by diminish- ners realized that by doing this they Those round constructions that look like buck- ets in squares are no longer empty, but full of ing isolation and increasing autonomy. were throwing out the baby with the people instead, making speeches, expressing Tens of Energy = Movement bath water, they started devoting them- their ideas, and bands are playing. The square Squares have greatly contributed to this selves to “oldeities”, such as the Rein- of the future is a very special place, where one achievement. These are open places vention of Gazebos. can sit under a tree, on a bench and meet new where people run, dance, and turn their At risk of extinction due to poor people. The gazebos are symbols of all that surplus calories into energy that is ab- services rendered, Publicity started to squares and urban life can offer: a meeting sorbed by the special floor3 and supplied perform more accordingly with its place of differences, space for creation, ex- to the TransTeleMedia Public Centers. A name, “Publi + City”, and to focus on change, fun, a place where anything can be boosting citizenship instead of con- displayed. Over the past few years, the Square has become a place of synthesis. People are fi- 3 Floor - http://springwise.com/weekly/2010-01-27. sumerism, using all its enormous talent htm#pavegen. Nightclub with a floor that generates and quality in campaigns and actions nally occupying the streets. energy: http://www.springwise.xom/eco_sustainability/ to make the city truly public and sus- Claudia Cezar, Matheus Gropp, Harold Hellmutt, dance_powered_eco_nightclub Sergio Napchan. Brazil, 2009. 80 desirable new world

The Renaissance of values. In the 15th century, these values were courage/ boldness and conduct/ ethics. In 50 years, they might become: the courage to create, the spirit of solidar- st 1 the 21 Century ity, democratic ethics, enhancement of knowledge and learning of pleasure (al- though there is the pleasure of learning, the inversion of words indicates that Jorge Wilheim, Sao Paulo, Brazil, 2008. perhaps an effort may be forthcoming to increase the quality of personal life). Architect, city planner, public manager, writer. This Renaissance will be more easily observed in cities with a healthy environ- My proposal is a new civilizatory and cultural cycle: the Renaissance of ment, a social integration that reduce the current gap of opportunities, an ur- the 21st Century. Its economic regimen would, in the future, be called the Mar- ban landscape that meets our aesthetic point of view, improving the quality of ket Socialism or Social Capitalism and it would be monitored by a new Social life of the urban dweller. The public space will be enhanced as the main meeting Contract signed by the State, the Market, the Producers (manual or intellectual point for a solidary society. On the subject, it should be noted, for example, that workers) and by a society that in an organized way would “occupy” its space if the children on the streets are a problem, rather than take them off the streets as development actor. we should design streets for children... Books will be left all around, such as at bus stops, for someone to pick them up and read them. And people who teach To make this century become that of knowledge and creativity it is important to something to someone will be appreciated and be called master citizens. know how to transfer data and information supplied by computer programs to the level of knowledge, and this capability is a challenge to the universities. The The new Renaissance will not come unless we build it. There are many actors on new Renaissance requires a cross-sectional and universal outlook, that is: the the urban stage who prefer retardation, if not retrogression. This construction is Renaissance person integrates different data and disciplines of knowledge and a political project and requires a generous outlook, creativity, sense of human these disciplines provide, in addition to his specialty, a base easily understood and social solidarity. and integrated with the knowledge of other specialties. Teaching institutions will offer subjects that are common denominators, ensuring, for example, that the biologist talks to the city planner, the engineer to the physician, because all share common views in the Renaissance outlook.

The new Renaissance is based on a worldview, a cosmogony which uses the cur- rent globalization, reinterpreted at a human and social level, to explain the oc- curring phenomena. This outlook demands the establishment of a set of human

1 In Create Futures, Culture for Peace. 81 seminated by the mass media for over Time a century. A key for happiness is to optimize time, Another interesting case was since the things that make us happier ­public art using optical illusion, show- happen in time: relating, creating, un- ing that everything is a matter of per- derstanding. In the past, we directed spective; we choose what we wish to our efforts to gaining space; now we see. From that arose the amusing want to save time – and the city and its ­Rethink!! Sidewalks to stimulate a services have been thus reorganized. change of outlook: when you walk on Airports, for example, were unsustain- them, lights turn on under your feet able, because they were built according displaying the following proposition: to the space rationale: each airline with “Are you sure? Think about this idea its boarding gates, resulting in kilomet- again from the opposite point of view: ric and deserted airports. Or even aban- how can the problem be the solution, doned ones, like in Spain, in the early how can today’s misfortune bring 2010s4. Today, the rationale is to share A kiss or a vase? ­tomorrow’s good fortune? “ all spaces, better administrating time and thus saving resources of all kinds. The Forums for Consumption Reduction re- The factories have shifts used by differ- the creation of apps to facilitate home versed the use of advertising: instead of creating ent enterprises: and because what sin- offices, job hunting in the neighbor- the desire to consume a product, it discloses, in gles out each enterprise are its intangi- hood, and reduced commuting time. an objective manner, what is behind it: the prod- bles, like brand and concept, they are Believe it or not, up to the twen- uct’s function, origins, meaning. This strategy free to share space, inputs, and equip- ties, in apartment buildings or urban also aims at overcoming that inner feeling of ment. Saving time is not only the motto blocks, residents performed all their emptiness that compels people to buy what of all urban planning and real-estate tasks by themselves! Shopping, clean- they don’t need. In this way, all association with developments, but it also encourages ing, repairs, children and elderly care; status, success, and belonging to privileged none of this was shared, like today, groups was eliminated. 4 See research in Basurama.org, on the metabolism of thanks to all the apps that group peo- Edgar Morales and Jose Aldana, Guadalajara, cites: many new and already abandoned airports http:// ple by affinity and needs within a giv- Mexico, 2010. www.6000km.org/#3 82 desirable new world

en neighborhood. The result was that For example, this strongly affects securi- back then, people did not work to live, ty and violence. Investments in gated Profession: Official Caretaker and but lived to work. The biggest losers walls, guards, and guns were replaced Territorial Caretakers were children, because young parents by massive investment in education Representatives of specialized civil society orga- were caught up in a vicious circle: work- and culture, mirroring the success of cit- nizations that participate and represent collec- ing too much, because being unable to ies like Medellin, Colombia5 that once tives from certain territories in relevant themes. take care of their children on their own, fought against drug trafficking. They conduct and define a plan of action for the territory in partnership with the Official Caretak- they had to pay for the outsourced The Interdependence logic resulted er (today’s mayor). They carry out the plan in ­affection with “babysitters” – persons in drastic change of public management their jurisdiction by combining public funds with who merely watched over children. To- priorities, which no longer focused pri- intangible resources (knowledge and the like) day, they have been replaced by the marily on infrastructure, the “hardware” provided by private initiatives. professional Poly Caregiver, a person part, and began to invest in people and Created during the Innovation in New with a degree in Curiosity, Collabora- processes, the “software” part. This Economics Workshop, carried out by tive Games, and Enthusiasm. Note that seems quite logical, because hardware “Fundação Avina”, October 2010. this took place before the Program of does not work without software. Fewer Male Affection, aimed at involving monumental engineering works, more more men in care activities, one of the education and research, less focus on en- answers found to enhance the culture terprises producing goods and more on of sustainability. providing services – after all, when other the shift from the era of HAVING to- countries besides China6 adopted the wards the era of USING became evident. Interdependence Creative Economy as a strategic priority, That was how a large portion of the Since 2014, when the post-Rio+ 20 housing demand was supplied, pulling

premises were finally implemented, In- 5 40% of the official budget is invested in education along issues such as security, transporta- terdependence has been the essential, and culture http://elpais.com/diario/2011/09/10/ tion, and social equity. Aware that the overruling word. catalunya/1315616842_850215.html housing deficit was lower than the We are aware that, just as in Na- 6 In China, Creative Economy and Green Economy ­number of vacant dwellings, a process to ture, everything in our lives is intercon- have been strategic national priorities since the 2011 – 2016 ­occupy the USW was carried out, since Five Year Plan. http://www.worldbank.org/content/dam/ nected, so solutions must be systemic. Worldbank/document/China-2030-complete.pdf vacant dwellings were also considered INHABIT, MOVE, CIRCULATE 83

Optecnia: Nature and Culture skilled work, the craft whose outcome are products of technological organs, without a separation created as an extension and expansion of our individual biological potentials, which grants our release from the slow biological evolution, since the inven- Jacques Dezelin, São Paulo,Brasil, 2012. tions allows rapid and more efficient solutions. Filmmaker, independent researcher on economics. Thus, an artificial physiology was created, in a curious paradox that extraor- “Optecnia” is the name created, in the absence of any other, to identify the dinarily favors the variety of options of the “people” integrated and devel- socio-bio-technological organism to which man belongs, and upon which he is oped in it. The single species not genetically programmed, in an increasing dependent as from his birth. This because all of his biological functions depend part of its functional activities, the human being integrated in the Optecnia on technological extensions, be it a spear to hunt for food, an animal or plant may choose his way of life in a diversity of which today, as “clicking” beings, species domesticated for nourishment or clothing, or a bullet train to move we all bear witness. around. The socio-technological environment is an exo-organic extension and thanks to it the limits imposed by genetically programmed biology are ex- The study of biological reality, so far unnamed, which comprises Optecnia, tended by the OPtions offered by TECHNOlogy; our 5km/hour walking pace is has been developed in recent years, mainly from the so-called “ecological” extended to the 20km/hour of the domesticated horse, to the 100 of the car standpoint, mobilizing researchers of Nature and inventors of technologies. and the 800 of the airplane; tele-phone and tele-vision expand our hearing We believe that scientific research should have as its core reference the allot- and vision on a scale that is commonplace nowadays; energy, food, digestion ment of human time, and how in this allotment the payment system played rely on networks ranging from oil wells and refiners, power stations and net- and plays a role of extraordinary importance and as such it has to be studied. works of electricity, water and sewage. The cities, cultivated fields, roads are technical extensions of the organic needs of each “individual” of the human In the author’s experience, if the most elementary premises of the scientific race, who without them cannot possibly exist - and vice versa. method were applied to financial “science” much of what is being taught would have to be excluded, with severe damage to the financial myths that, The name was created to describe and explain this biological phenomenon, like religions, played and play a huge role in creating our experiential reality. and is composed of:

OPT from the verb to Opt, which shows that technology allows the exercise of free will, delivering us from the bonds of genetic biology.

TECN (Techno = art, craft), which shows that human societies invented the 84 desirable new world

to be USW: Urban Solid Waste7. The re- al-estate market began to act as the Fa- cilitator of Housing: mediating relation- ships with owners, renovations, and space adaptation and their financing, with the possibility of payment in 4DxT values (payment through community service, time, knowledge).

City overpasses transformed into leisure areas. Angela Léon, São Paulo, 2012.

Other Solid Urban Wastes were Still under the software rationale, given new functions (“software”) for all through those years we saw the ex- their structures (“hardware”), as it was pansion of the concept of technology the case of many monstrous elevated and innovation to include and value expressways that were converted into “soft” technologies and innovations: gathering spaces, with open air mar- everything related to intelligence and Transported Hotels and Cities. Bruna Lima, Oi Futuro, kets for food and local products sales function, such as socio-cultural technol- Rio de Janeiro, 09/06/2009. or recreation areas for the population. ogies, management, innovation pro-

7 See work of the Basurama group proposing that In cities distant from the sea, the great- cesses and design. everything without use is SUW (overpasses, public and est success was: the overpasses were Focusing on interdependence, the private spaces) http://basurama.org/destacado/ turned into beaches and the support- “metabolic” approach to development publicacion-rus-residuos-urbanos-solidos-basura-y- ing pillars into open air art galleries is expanded, considering that each hu- espacio-publico-en-latinoamerica-2008- %E2%80%93-2010 and playgrounds. man organization is an organism, with INHABIT, MOVE, CIRCULATE 85

FLOWS its various physiological systems. One of Interdependence also implies thinking tunities flow, which were concentrated them is the concept of Optechnia8 that about flows: if everything is intercon- in large companies, especially foreign- proposes the technological environment nected, each obstructed process inter- capital enterprises, resulting in the out- as an extension, or complement to hu- feres with the next. Calculations made pour of funds abroad, rather than stim- man functions: satellites complement in 2015, for example after the problems ulating local MSEs. The notion of flow our senses; the Web complements our with the World Cup held in Brazil, in leads to the rethinking of the very no- mind, the sewage system complements 2014 revealed steep losses caused by tion of “dwelling”. Why not live in our digestion. the lack of urban flow impossibility to houses, or even cities, that can be move about the city (transportation); moved to other places9 where they can inadequate knowledge flow (inade- 8 An interesting concept developed by Jacques 9 See the interesting work by the Dutch architect who Dezelin, in several publications, see box attached. quate training); lack of business oppor- proposes floating houses. http://waterstudio.nl/home 86 desirable new world

be plugged into a network for water, Thematic cities power, and information services? A way to decentralize cities is the creation of thematic cities, following the example of the DIVERSITY thematic parks, which are set according to dif- A much greater emphasis was given to ferent themes, such as Legends and Stories, diversity, remembering that differences Places of the World, Activities, Colors. Transpor- promote evolution10. Recognize and cel- tation inside and outside them is by rail and free ebrating diversity has become one of of charge. Communication is through Internet. the vectors of all planning, including Carlos Ariel Barocelli and Esteban Tolj, Argentina, 2010. Carlos Ariel Barocelli and Esteban Tolj, Argentina, 2010. that of cities. Every angle has many depths, textures, and reliefs. The sym- metry of planning straight lines and uni- form buildings is no longer the city plan- walks, which obviously have large earth ners’ guideline. Phew! What a delight areas to absorb water and prevent im- no longer having those endless, boring perviousness, are planted with scents rows of houses or same-looking build- and colors, like tea herbs and spices. ings. In the past, the city was the place Diversity is also reflected in the of the invisible and anonymous; today, types of business and services provided everything does its own storytelling. The in the city: the focus is on creative econ- windows are asymmetrical and reflect omy and organization in collaborative who is behind them11; buildings, espe- MSSSE (Micro and Small Social and Sus- cially the public ones – often built to tainable Enterprises whose purpose is confuse and alienate citizens – now tell the common good)12 networks. More what goes on inside, and how; side- details in the following chapters.

10 As Darwin points out in his Theory of Evolution 12 See examples of the B Corporations, that already 11 As proposed by the ingenious Hundertwasser http:// have this scope http://www.bcorporation.net/about or of www.hundertwasser.at/index_en.php Social Business : http://www.artemisia.org.br/ INHABIT, MOVE, CIRCULATE 87

In the neighborhoods Games are developed to foster inclu- sion and not exclusion, also teaching An “oldeity” desired by many and final- the values ​​of cooperation, constructive ly achieved is a more intense community negotiation, creativity, motivation, and life, where everything is exchanged, achievement. communitarian, shared. The Sharing Neighborhoods also have Multi- Workshops13 are places for collective language Art & Entertainment spaces, production and interdisciplinary experi- adaptable to different artistic languag- ment, open to the entire community. es, which integrated form a circuit that There, people encounter, exchange of allows the overall production to be ap- ideas, knowledge, tools and materials, preciated and circulate. To promote as well as solidarity-based work, are greater contact and flow, these Spaces promoted. Next to them, there is a are located next to Markets of Organic Warehouse of Exchange, for exchang- Urban Production, which distribute ing raw materials, tools and products, produce grown in city vegetable gar- Sidewalks planted with seasonings. where people can donate what they dens that have become widespread RAI and Adriana Klisys, 2008. have to offer and take what they need. since the year 2014, as well as its com- Within the logic of abundance, every- plementary products. In all the spaces, Talent Exchange Center thing taken is renewed with the new exchanges and payments may be made Today, the Talent Exchange Center was inaugu- creations that originate from them. using 4DxT currencies, that is, with rated with a great celebration. This center will Each community, school, condo- economic, social, cultural, or environ- operate every day of the week. There, each per- minium, and community center en- mental currencies. son may choose the period(s) when talent ex- courages and promotes making games All buildings are coated with paint changing is more convenient. You! who can and toys out of recycled material14. that turns any surface into a solar en- cook, sing, model: bring your talent and take ergy receptor15 which, coupled to tech- another home. Everybody has a talent. 13 http://criefuturos.com/futuros_criados/ nology that prevents energy waste in Magda Lucia de Lima, Hélia Mana and Regina Encuentro_Taller Tavares, Brazil, 05/11/2010. 14 http://www.wikifuturos.com/Futuros/ 15 http://www.wikifuturos.com/Futuros/Solar energy Construindo_brinquedos_e_um_mundo_ for household and transportation means supply_ 88 desirable new world OFFERED DESIRED Time to go for a walk with Company to get to know the the dog on Sunday city and to travel; mornings; Cars and houses painted with ink that captures Playing with 6 to 8-year Company for watching solar energy. Fabiana old children on holidays; movies; Victor, Nilton de Lima Spooning and fondling in Company to go dancing; and Giovane Mendonça, sleep; São Paulo, 2009. Five o’clock tea with Foot massage on Saturdays; elderly people; transmission, assures that the energy Vegetable garden,(having 17 generated will meet all the of energy/ and recycled in adjacent containers, so Tea with handicrafts, and keeping one) and electricity requirements: light, electro- that a washing machine that used to movies, and chatting; offering produce to electronics etc. consume about 4,500 liters of water per neighbors; Most of the water comes from rain month now consumes only 15; the wa- Taking care of plants in Weekends without harvesting, not only in buildings, in ter used in baths and sinks filtered and other people’s homes; technology; tanks, but also in public spaces, inspired stored for uses that do not require Book-lending; Cultural chats; by the work of architect Gaudí for the 100% clean water, such as plant water- Part of personal Chat groups to exchange Guell Park. 16 On top of buildings there ing, outdoor cleaning; or toilet flushing production of: bananas, information, gossip, and the are open areas for gardens and events, (for those who still don´t have access to tangerines, tomatoes, etc; like; whose permeable floor covering col- permaculture dry toilets). Fertilizer for your Bike-borrowing on Sundays. lects and filters the water prior to distri- In every neighborhood there are vegetable garden. bution. Note that even though this idea needs and desires networks that are ex- Beatriz Telles and Elaine Ribeiro de Oliveira, São Paulo, 2010. seems so obvious, it took almost 150 changed. See the interesting list found years to be put in practice. Other obvi- by one of our researchers. neighborhood is starting from scratch, ous points long overdue in household All forms of coexistence are more rather than start by raising walls, as in water management: washing machines fluid and permeable; therefore, if a the past, it should begin in interaction that use the same water that is filtered with its surroundings. First, check what 17 Already exists, invented by Rubens de Oliveira Filho the common dreams are, because they 16 http://en.wikiarquitectura.com/index.php/ http://www2.tvcultura.com.br/reportereco/materia. Park_G%C3%BCell asp?materiaid=124 might generate bonds of trust that will INHABIT, MOVE, CIRCULATE 89 later be strengthened through shared Ecovillages were widely adopted, Within a radius of 120 km, small clusters of cultural and creative activities. When because we are aware that the coher- homes and conviviality coexist, where families there is trust, we are ready for the next ent and competent solutions and possi- carry out agro-economic and sustainable activi- step: creating entrepreneurial oppor- bilities of shared management and gov- ties. With community vegetable gardens, their tunities that are identified through an ernance are possible on a smaller scale. food supply is self-sustainable. They have inte- initial mapping of local knowledge The solution lies in the local aspects. grated culture, education and health centers. and practices. The priority is to pro- These ecovillages are organized Power is generated right there by biomass tech- nology that uses pulp or any other local vegeta- mote interaction and exchange: the into networks, where there is exchange tion. There is also a composting plant (solid city has transformed the shell of its and interchange of services, products, waste) that serves as fertilizer for the land. There walls into skin: social fabric woven and skills. These networks also function is a Logistics Center to wash, pack, and distrib- from relationship networks. as a form of political representation, as ute agricultural production. And an Environmen- they continuously gain in size and scale: tal Center that ensures preservation of the mi- moving from the local to reach Macro cro-climate: orchards, agroforestry, etc... The In the Countryside... Socio-Environmental Ecosystems (that nearest large city supplies the centers with gen- were once called a “nation”, which to- eral services, so no one needs to travel more Today, many people live in ecovillages. day no longer have borders and are de- than once a week. Ecovillages of all possible and imagin- fined by socio-cultural characteristics), Maria Angêla Baria, Sergio M. Barbosa and able kinds, where communities orga- until they become global networks. Renato Ribeiro, São Paulo, 2009. nize themselves by affinity. As such, Exchanges are made within these there are old people´s ecovillages, rock- networks by using a variety of curren- ers’ ecovillages, vegans’ ecovillages, de- cies with convertibility and parity luxe ecovillages, and so on. But above among them. These currencies also cor- all, there are ecovillages of a multi, respond to values on the social, cultural trans, pluri character (multicultural, and environmental dimensions, for ex- transnational, multifunctional), where ample: time, collaboration, diversity, all possible combinations co-exist, since reputation. the time of the “mono” activities and living is over! 90 desirable new world

Integrated System for Natural Moving Around since they were painted with the help Areas Protection of graffiti and urban artists. A law was passed providing for the recognition, Today, there is a prevalence of bicycles It all began by drawing on experi- mapping, and delimitation of ecosystems and and their variants, for instance, those ence from the early 21st century with natural areas´ fragments. The latter will be con- that rely on a solar-powered battery ­bicycles belonging to the municipality, nected to promote biological exchange of seeds, and have roofing made of recycled ma- which could be borrowed and returned increased food availability, and greater protection terials, with UVA and UVB protection. at predetermined points, usually near of wildlife and green areas, which will cover the Weary of waiting for official decisions, public transport stations. Later, this was territory, bringing about greater diversity of use in bike activists from several cities, based extended to other types of Public Vehi- spaces where, today, urban, agricultural, and cat- on existing studies, organized night tle breeding activities are massively prevalent. meetings to paint the cycle lanes need- Thiago Vinicius da Silva and Mariângela Portela ed. They were quickly occupied by When one of these approaches another, it is da Silva, São Paulo, 2009. ­thousands of people who had long possible to chat and exchange files while driving, creating a network of relationships and environ- waited to move around safely. Cycle mentally correct cars. lanes “hacked” by the population have Jessica Nascimento, Criar Institute, been more respected than expected, São Paulo, 2009. Laws have set the limits for city growth and de- because they are beautiful and diverse, centralized production and distribution of prod- ucts and services in areas of 30km², and small businesses in areas of 2 square kilometers. Each family should have an area of 600m ² to live and plant, where all will have their own garden and all the homesteads will have 50% of the ground covered with earth and vegetation typical of the region. Thus, in addition to facilitating water drainage, families will live in contact with nature and have better quality of life. Francine Sayuri Segawa, Criar workshop, 2009. INHABIT, MOVE, CIRCULATE 91 cles, which are now for “use” and not have a system for transforming and for “possession”. With a Single Trans- storing the kinetic energy released by portation Ticket, any person can use a their movement. Most of them are vehicle and drop it off at the many stops ­derived from mini and small cars that available, typically one per block. These were common in the past. vehicles are also coated with paint that Another major change in trans- captures and stores solar energy and portation, brought about by the shift from the logic of form (vehicles) to that of function (transport) was the creation of the Moving Walkway, Building streets, building sidewalks, building ­replacing many of the city streets, an cars? How old-fashioned… Public transporta- tion has evolved greatly since the convergence old and sensible dream. We will be flying to school! We throw a CD on of it all. Today there are moving lanes. Now it’s the ground and it becomes a flying saucer to fit the street that moves and not the car...Slower our size. Carlos and Cristian, Barcelona 2009. lanes for senior citizens and faster ones for End of the 19th Century: Imagining Life in the Year 2000 those who like stronger emotions. Anonymous, Wikifuturos´s archive, 2010. Coming and Going: A Sustainable Right A new subway station was inaugurated and it After anxious waiting, the people of the city of looks like it is going to be a model for others to São Paulo will participate in a mega event to in- come. Entirely built with environmentally-friend- augurate moving walkways over the Tiete and ly materials, it has an ultra-sensitive floor, which Pinheiros rivers. At every kilometer, we shall see as a result of the friction of the users’ feet, gen- a service and convivial station focusing on the erates the energy required to operate the station. modern fishing station, with digital and holo- The train tracks are made from recycled weap- graphic fishing rods. ons and the wagons´ seats of coconut fiber. And Zenir Ramalho, Maria Lins and Graziela hail to the future! Roberta Alves de Souza and Valentino, Brazil, 5/7/2010. Iuri Barbosa Ribeiro, São Paulo, 04/20/2010. Pain and suffering. Racism. Deaths. All this is over. There are people that don’t even know what a disease is, don’t understand the meaning of wars. We are a new world. We are better people, but what matters is that we are what we are. Crie Futuros Comics Contest. Nicolás Rios, Uruguai, 2011.

Comics and Illustration Contest Crie Futuros, 2011 Geraldo Antonio Barba Rios, Mexico Pablo Carrera Piritto, Uruguay It took place in partnership with Ocus Media and http://criefuturos.com/futuros_criados/ http://criefuturos.com/futuros_criados/ Montevideo Comics, from Uruguay and with the UDG Concurso_M%C3%A9xico Aprendiendo_a_volar_con_la_raza_humana Virtual (University of Guadalajara), Mexico. The proposed Bruno Garcia Olivo, Uruguay Cristina Hare, Brasil theme was related to the Millennium Development Goals. http://criefuturos.com/futuros_criados/Un_Cambio http://criefuturos.com/futuros_criados/ We selected a few comics for the book and the other No_futuro_ser%C3%A1_Gol! winners are in the right, with the corresponding link. Thank Denise da Costa, Brazil you and congratulations! http://criefuturos.com/futuros_criados/Ave_da_paz TAGS: anesthesia - body - consumption - cultivation - empathy - family farms - food - fountains health - hospitals - joy - medical - nature - nutrition - four elements - recycle - relationships - remedies - sensitivity - sources - take care - thought - urban - vegetable garden - waste - water

5 Care, Nourish, Regenerate

“Never doubt that a small group of committed people can change the world, indeed, it is the only thing that ever has.” Margaret Mead 94 DESirable new world

Feeling With: It is difficult to determine when we be- came aware that TO CARE was the verb Our Nature and NatURE that should guide our actions. Most probably, perception concurred to the realization that sustainability would only PLANET individual happen if we were actually capable to “feel more” and “feel with”. To feel one’s own body and feel its resemblance Light Nervous to the planet´s body. To feel our nature energy System fire – intuition with Nature, and realize the correlation and interdependence between them. As Respiratory Atmosphere if our circulatory system corresponded to air – tought System the water system of the Earth – clogging Water rivers with garbage and waste is like Circulatory System water – Emotion clogging the arteries with junk food that System does not nourish; polluting the Earth’s atmosphere and our lungs; benefitting Earthly Motor from the creative energy of the sun re- earth – feeling (Geos) System lates to the creative energy of the mind. This type of approach – which seeks Magma Metabolic to sense the world in a concise and ana- 1 (Inner fire) fire – drive logical way – has expanded in recent (inner)

1 These analogical studies are part of a survey I carried out from 1991 to 1992, when I was awarded the Vitae Fellowship.The objective was to find ways to close the Relationship between the four elements, basic psychological functions, physiological systems, and planetary components. gap between abstract/theoretic and concrete/practical Lala Deheinzelin, Vitae research, 1992. elements.The interest in the Intangible/Tangible relationship was already there. Care, Nourish, Regenerate 95 years due to the need to understand spond to the Earth element, tied to the tion), for example, education or even and decide by intuition, since the veloci- Feeling that supplies us with information the construction of a sustainability cul- ty of changes is ever increasing. They about what we are dealing with. ture. Really deep changes were bring about association exercises to BB The Water System in the planet and achieved, when both started with moti- stimulate a comprehensive outlook and the Circulatory System correspond to the vating, working on the desire to change creativity. By analogy with our “layered” Water element, linked to emotion (in (this was the objective of the Criar Fu- physical makeup and its association with motion, in movement) that helps us under- turos Movement with its desirable fu- the four elements, we are able, for ex- stand the when, i.e., the process over time. tures), then broadening perception ample, to correlate the latter with the BB Atmosphere and Respiratory System through the five senses, resulting, for basic psychological functions, as formu- correspond to the AIR associated to instance, in greater ability to “read” lated by Gustav Jung, which further Thought, which guides point out the stages of a process. us, positions us, and is BB First we have Fire: In the individual´s linked to the Where in Metabolic System, and Magma, inside our process. the Earth, which corresponds to the psy- BB And finally, back to chological function of Drive. That is to say: Fire, now the Light and processes like, for instance, education, or Energy fire, which corre- creating a sustainable world that must begin sponds to the Nervous with desire, motivation (that is why our book System, the intuitive is called Desirable New World2). Desire is our intelligence that shows driving engine, without it we would get us the “Hows.” nowhere, it shows us why and what for It is remarkable we are doing what we are doing. that, until the begin- BB Then come the Motor System in the ning of the 21st centu- body and Geos, the earthly, which corre- ry, most processes ­already began with 2 The title is also a counterpoint to “Brave New thought (emphasis on Relationship between the four elements, basic psychological functions, and stages World”, by Aldous Huxley, 1932, that portrays a tragic of action. Lala Deheinzelin, Vitae Research, 1992. outlook of the future. content and informa- 96 DESirable new world

the world, then attention to emotion, FROM RECYCLING TO in the boom of enterprises and consortia for example, through affection. working in this field, particularly be- When something affects us, we EMPATHY: INSIDE OUT tween 2015 and 2025. Recycled materi- start to act and eventually come to SUSTAINABILITY als were widely used in general construc- thought, but thought grounded in de- tion, in an effort to find good use for the sire, experience, and feeling – which re- In the primordial times of sustainability tragic legacy of the 20th century,­ with its duces the risk of allowing us to operate the focus was on the tangible, material, misguided policies that led to the de- immersed in a world of disconnected and attention centered on controlling struction of railway networks, to lack of

and meaningless ideas and information. C02 emissions, saving energy, and man- investment in public transportation, and aging wastes. In the first decades of the where everything revolved around the 21st century, curiously enough, these sub- centrality of the automobile. This mis- jects were almost synonymous to sus- conception was, moreover, strongly tainability. After Rio + 20, in 2012, the spurred by our collective­ dreams. Look- need to overcome this idea became evident, be- Life in the year 2000 = cars! France, the 1930´s. See at www.paleofuture.com. cause many institutions and governments limited themselves to it and did not change their process- es and socio-cultural rela- tions, while, nevertheless, claiming to be “sustain- able.” Undeniably, these were important years for environment care, and years when everything Contest awarding the Best ideas for use of had to do with “recy- auto parts. USA, 1932. cling”, which is perceived Care, Nourish, Regenerate 97 ing at the past of the future, sectors. Artists played a ma- what catches our eyes are cars, jor role in this empathy of all kinds and shapes. training, especially those in- What to do with all the volved with theater and ­remains of these vehicles? Since dance: regardless of area or the beginning of the 20th theme, people played theat- ­century, it was clear that this rical games by putting them- would become a serious prob- selves in other people´s lem and to use them to make shoes. Personally feeling toys could be a solution. Tons of like planted earth within tires had to be recycled and, be- the monoculture system; sides toys3 they could be made putting themselves in the into road pavement and incor- place of that teacher you porated into other materials Action of the Coletivo Basurama utilizing SUW (solid urban waste). Lima, Peru, 2009. could not stand; feeling like widely used in civil construction, a stomach being washed and designer objects. with soft drinks; feeling like But when we begin to think of experience their surroundings and thus a good idea that nobody accepts; be- ­sustainability, also “from the inside be ready to act as co-creators and not cause it would lead to a change in rou- out”, with the awareness of our body, just observers of life. In schools this was tine. Feeling as if they were the wall of the sustainable practice proved more intense, bringing about a change in a house painted the color of dirt (to effective than just taking care of the ex- education that increasingly led teaching prevent smudging...); feeling unable to ternal environment. what really matters4. Children who move arms or legs; listening to the dia- Many mechanisms have been used, grew up with this profound capacity for logue between a permaculture house beginning with the activation of Empa- empathy became those who actually and another with features dictated by thy in people to develop their ability to implemented the recent changes, in all the massified real-estate industry. And, finally, feeling as light as a dancer, or as one who enjoys autonomy, because he 3 See an example in the city of Lima, using “Solid 4 See Project with this same scope from Ashoka, Urban Waste” : an unfinished bridge. Network of Social Entrepreneurs. or she works collaboratively and will al- 98 DESirable new world

ways have the support of others. There are very interesting registers: executives performing drama exercises who put themselves in the place of their various stakeholders, at a time when large cor- porations had to break up. Feeling like water was the easiest, since we are indeed made up of 75% water, just like the planet. Can you imagine? Hordes of tourists in tears on beaches filled with junk? Traffic jams on the freeways alongside rivers be- coming even more unbearable, since no one could look at the polluted river without experiencing what it really meant? So much crying had a positive outcome and, today, city rivers are parks and surfers lead task forces to The Tiete river, in São Paulo, is now a leisure park! Angela Léon, 2011. clean the beaches. Communicators collaborated to recipe: from blood to beetle shells. that could be invested elsewhere, such render visible and evident everything The Talking Shelves were very ef- as, for instance, to solve the water distri- that was related to each product and fective, and an emblematic case was the bution problem of the world “. Or “Hel- that used to be hidden: the “before” elimination of water packaged in small lo! I cost five times more than my ‘look- (where and how it was made) and bottles, 15 years ago. When you picked alike’, for my cost includes the hiring of “after” (its cultural and environmental up a bottle from the shelf you would a celebrity to make you believe that, if legacy). For example, detailed descrip- hear it say: “Hello! I am one of tens of you had a retouched slim body like hers, tions of the contents of processed foods billions of bottles consumed annually, at you would be happier”. Or a cauliflow- that looked a lot like a witch potion´s a cost of hundreds of billions of dollars er saying, “Hello! I am organic and was Care, Nourish, Regenerate 99 grown by a micro enterprise of families their functions: you selected a number also select quotations related to the that used to be outcasts in large cities.” of things that interested you and when sensed feeling: “Nothing is more pow- Shortly after, the shelves stopped being somebody nearby was on the same fre- erful than an idea whose time has so politically correct and boring, and quency your phone would vibrate. Arti- come” – Victor Hugo started saying things with much more ficial, indeed, but necessary in those pe- humor and in a more effective way. culiar decades, when people were afraid In the past, strategies to force con- to relate to each other. Water sumption were allowed, as was the case More recently we have seen “I’m with supermarkets and shopping malls feeling...” mobile apps. Should you We moved significantly ahead, when that were designed to mislead; airports want to interact with others or with our perception of and relationship with exits leading into duty-free shops or Feeling Panels (remember that the city our bodies changed and each one be- shelves filled with trivia and goodies is interaction and conversation?), you came fully aware of their choices re- creating chutes that led to the cash reg- program your mobile phone with data garding food, drink, movement. The isters. In these situations of strong com- that, put together, will reflect your feel- first change was in relation to water pulsion to buy, mobile phone apps reg- ings for that day. The Feeling Panels and in most places we already have ulated consumption by playing the role map out the feelings of those who pass rainwater harvesting, cisterns, water re- of a super ego for people who lacked you by in the street and turn them into use, and sanitation, and dry toilets6. The self-control: when you reached for some visualizations5. Let’s say that every feel- process was accelerated by the Young candy, the app warned: “Do you really ing is a colored dot and that the whole Water Managers Program, where train- want candy or is it a hug? Talk to the reveals itself in shapes made up by the ees from the university guide elementa- person next in line because he or she is united dots. This helps public officials ry and high school children to practice tuned to the same frequency, and let it that are committed “to feel” the people and disseminate rational use of water. go, it will only make you fat and give under their care, and promote a greater The program, implemented shortly af- you pimples! “ At the same time, when sense of belonging by identifying those ter Rio + 20, resulted from a partnership it became obvious that the impulses with similar feelings. The Feeling Panels masked other deepest desires of con- 6 See the experience of the Center for Popular Culture sumers, the same apps helped to pro- 5 Example: human emotions mapped on the Web and and Development, which works to integrate the issues of transformed into data visualizations, http://www. water, energy, food, housing, work, education and culture mote meetings, contacts, joy. One of wefeelfine.org/ through the application of sociocultural technologies. 100 DESirable new world

between the Education and Environ- ment Departments (this kind of division still existed, and it was not until an inte- grated and systemic action was intro- duced that these compartmentalized sectors were eliminated) in association with the Water and Sewage Utilities. Some ideas have been particularly suc- cessful, such as those that used old PET bottles to sterilize unhealthy water7, or others where similar bottles were placed in gutter systems, becoming wa- ter storage containers8. Elimination of bottled water was The Public Fountain is due to the adoption of refillable bot- where everything happens! tles. In fact, most of the food went back Angela León, 2012. to being sold in bulk and placed in con- tainers brought by the users – an easy “oldeity” that was quickly adopted and resulted in lower prices, better space other “oldeity”: the return to Public more people and the faster the speed, utilization, production, and packaging Fountains, which turned them into a the higher the water jets rose, spraying disposal. As far as water is concerned, space of conviviality and exchange. Flirt- the surroundings9. one of the most interesting benefits ing and dating, neighbor organizations, For cleaning and water renewal was the relational aspect, thanks to an- work opportunities, everything hap- there were a wide range of procedures, pened near the fountains. ranging from the most technological to 7 See one of the winners of the Social Technologies Some were playful and collabora- Award. http://www.rc.unesp.br/ib/premiacao/premia.htm tive: on warm days, people would hold 9 This was carried out at the Zaragoza Universal 8 http://www.likecool.com/Rain_Drops_by_Evan_Gant- Exhibition, in 2008, with water as the subject, with -Design--Home.html hands and move around them and, the technology developed by Barcelona Media. 101

Water is a common good, not a commercial one The Virtual World Parliament yesterday sanctioned a law stating that corporations can no longer sell water for their own profit. Factories and enterprises that in the late 20th and early 21st centuries tried to monopolize natural sources will now have to give up their facilities and operational structure to be managed by coopera- tives in their place of origin. These cooperatives are part of the new governance model, Participatory Meritoc- racy, that finally reached a third management model, a public and private mix. Seventy percent of the pro- ceeds from the sale of water (which is done in a sustainable manner since, for example, bottles and glasses of mineral water were abolished) will be invested in water system renewal programs, as determined by the Waters Council. The remaining funds will be kept by the corporation’s cooperatives as compensation. Claudia, São Paulo, Brazil, 2010.

We Want More than others that investigated the purifying Do you want to get to know a culture? Drink potential of the waves produced by the Just Food! 11 its culture-flavored juice. Breilin Montes and human brain and by language. This was Luis Santana, Dominican Republic, 2009. based on research developed by Dr. Ma- One of the reasons why we freed our- saru Emoto, who, in the 20th century, selves from the severe distress situations did some very interesting work by sub- in which humanity had been immersed mitting water to emotions and found for millennia was our relationship with that meditation, music, and other forms “eating”, now replaced by nourishing of language were able to produce posi- yourself with proper food or having fun tive changes in polluted water10. with gastronomy. Once accessibility to food became a given, mainly industrial- ized food, the world entered into a ­crisis: we acted just like our primitive ­ancestors, eating everything in sight, as if there were no tomorrow. We acted Electronic Language International Festival. Pedro, 10 http://www.masaru-emoto.net/ 11 Taken from the lyrics of the Brazilian group Titãs. Rio de Janeiro, 2011. 102 DESirable new world

Healthy and sustainable food is now a reality in condominium Today we celebrate the success of the “Healthy and Sustainable Food” program. About 70% of city condos have implemented gardens, orchards, and gardens on the roofs of their buildings for growing food, providing a production free of pesticides and inorganic fertilizers, while also offering the freshness and variety of products for a healthier and self-standing life. The distribution process is accomplished by electronic-mechanical means. Each unit selects the desired products and places their orders through an electronic billboard. Food is collected just in time to ensure tasty, nutrient-filled, healthy and enjoyable meals. The production of food is defined by a nutritionist that responds to the desires of the residents and organizes the growing activity. This project made it possible to create community restaurants that prepare meals for the residents, preparing innovative recipes and facilitating the residents’ day. Be- sides improving the quality of food and meals, another benefit of this initiative was to provide better quality of life for condo residents. Luciano Borghesi, Maria Cristina Rodrigues and Ricardo Rodrigues, Campinas, Brazil, 2010.

like children,­ lured by the quantity, di- the number of obese people had ex- Then, because it was essential to re- versity and attractiveness of products ceeded the number of the undernour- gaining physical and psychological fit- that were indeed ingested, but which ished12 population, and it was sad to see ness and well-being. Because to be per- were far from nourishing. Dissatisfac- how obesity, cardio-vascular problems, sonally sustainable was the key for tion – the driver of change – was anes- diabetes, and other conditions associat- sustainability to gain momentum. Dras- thetized, or stifled, in many ways, with ed with poor eating habits helped to re- tic regulatory measures had been ad- eating/drinking­ being one of them. duce the world population, contrary to opted: junk food was shunned and, Studies have shown the role played the earlier predictions that spoke of a similarly to old cigarette packs, the by poor eating/drinking habits in the mushrooming population. damage caused was stressed through state of numbness and inertia in which As soon as the concept of sustain- text and image; taxes were levied on a large majority was plunged, which ability expanded, the “eating vs. nour- edibles with calories but no nutrients, worsened after the Great Bubble of ishing” issue had to be seriously faced. and advertising encouraging consump- 2013, whose impact resulted in more First, because it caused losses in the tion of sweets was banned. Food ser- obesity, and in the sale of more alcohol economy and other 4DxT dimensions: vices in businesses, schools, and univer- and mood regulators with their conse- social, environmental, and cultural. sities were forced to offer only fresh quent social and public health prob- and light food suitable for those who 12 http://www.bbc.co.uk/portuguese/reporterbbc/ lems. In the first decade of this century, story/2006/08/060815_obesosxesfomeadosebc.shtml sit for hours. Care, Nourish, Regenerate 103

In the early twenties, pricing of all even economic (e.g., productivity loss products already included the 4DxT because of poor health) costs were cost. For example, beverages were for- incorporated. merly made from dyes, sugar, and wa- Shifting from eating to nourishing ter, and sold at a lower price per liter was more important than expected, than natural water! This distortion was since it developed skills fundamental for corrected when environmental (e.g., the implementation of sustainability as sugar monoculture results), social (e.g., a system: Listening and learning about medical and dental care), cultural (e.g., one’s nature and needs, developing dis- loss of cultural diversity and habits) and cipline and self-regulation by making wise choices; being aware of future con- Andre, FILEl, sequences of present actions. Rio de Janeiro, 2011. There was a dramatic increase of, Community Agriculture Fair more or less radical, vegetarians, and all The fair consists of a space for distributing or- ganic foods produced and harvested by orga- sorts of vegan diets that took into ac- nized residents within their neighborhood. count the physical and cultural peculiar- This possibility of abundance and beauty is due ities of individuals and communities. to the bill passed by the city that contemplates Gastronomy has grown to be a re- the donation of land for food production, pro- fined way to enjoy and learn about vided there is an organized management group food, especially since “quantity” has in place. The fair takes place once a week in the neigh- borhoods, and in addition to supplying fresh and healthy food, it fosters integration and ex- BigVegan Network. change of skills that feed community life. Reunites the BigVegan supermarkets, commonly known as Super Veganão, and the Vegano Soni Restaurants that feature solar heating, vegan bio-green garden, cistern, rain water collection, orchard, library, bicycle yard, Daniela di Grazia, Lucilaine Oliveira fantastic cuisine, live music on moonlit nights. Campos and Inês Soares Campos, Campinas, Brazil, 2010. Lolita Sala and Rodrigo, Brazil, 2010. 104 DESirable new world

been replaced by originality, diversity, have been gradually gaining scale and Multi, Trans, and quality. Eco-Chefs proliferated to ­replacing monocultures and the agricul- Poly Health become a rage and after them came the tural industries of the past, proving that development of hundreds of food-relat- it is possible to produce, distribute, and This is the “century of care” also char- ed businesses niches. supply all demands using other models. acterized by being “multi” and “trans” All this, of course, led to new ways – and with Health it could not be any of producing and marketing: fair trade, different. In recent decades we man- family farming, both sustainable and aged to retrieve quite a bit of the time, ­organic. Following the overall change knowledge, and lives lost by denial and/­ of pattern (mass production/centralized or opposition between different types to niche /decentralized production), of medicine. Now, there is close coop- small farmers organized in networks eration between them, each contribut- ing an aspect. Allopathy, with its ­successful repairing and sewing; acu- puncture, with the ancient knowledge Solidarity Productive Clusters about the relationship among organs; Three organic farmers: an Asian, an African, and a Brazilian rural dweller met yesterday, holo- herbal medicines, for its accessibility graphically, to chat about trading original seeds and affordability, etc. They are widely produced in their communities, to strengthen used today, ever since the blending of their local gene bank collections to guarantee millennia of traditional knowledge the preservation of biodiversity. Authors: Claudio with the scope of modern science. Med- and Sergio M. Prospero Barbosa ical decisions are taken by a multidisci- For a future where people do not need to sacri- plinary group of caregivers / physicians, fice lives to feed themselves, let us recognize the who can no longer restrict themselves animals as siblings and educate children for to a single specialty. non-violence, instead of fighting evil with evil. One of the major changes ob- Claudio Próspero and Sergio M. Barbosa, Seed Head: Creating a future, living in the present. served was in the pharmaceutical in- São Paulo, Brazil, 2009. Crie Futuros Comics Contest. Sylvio Ayla, Brasil, 2011. dustry. The peak of its unregulated Care, Nourish, Regenerate 105 growth was reached in the mid-20´s, Fun Ideas for Hospitals when it was found that drugs such as Bed Fashion: workshop on fun pajamas and healthy fashion. antidepressants, sedatives, mood and Garden of delights: a mixture of oriental with Brazilian gardens, herbs, spices, fragrances, varied stones, a hunger regulators, and stimulants garden with sand and rakes to draw. were loosely prescribed, in any con- Workshops memories: for visitors and companions. text and sold in such quantities that Toy Workshop: toys are donated to the pediatric section. action to remedy the situation had to Closed Circuit TV: internal programming with the support of Journalism Schools. Scripts are collective cre- ations of patients and technical staff. be taken. In an effort to answer the Life Story: rotation of patients in the rooms to exchange experiences. Patients vote on life stories to become basic question “But, after all? Why scripts for the closed circuit TV. don’t we change the world?“ We Hospital Culture: weekly programming for social interaction areas featuring story tellers, magicians, music, found replies such as “Because lectures on nutrition, health, art, culture, history. creativity ­and nonconformity, mainly Game library: skill games, puzzles, both classic and modern. in children, are treated as diseases”; Library: literature, arts, sciences and “books for the eyes.” “Because we anesthetize or hide our CD library: stories, jokes, music ... dissatisfaction and desire for change Traveling Studio: Mobile furniture to circulate around the rooms with art materials: watercolor, chalk, crayon, with the easiest available subterfuge.” paper, tape, cutting and collage materials, clay, drawing boards, etc. Mirrors for self portraits, dress up cos- Much has been written about this in tumes and other paraphernalia. order to better understand mass phe- Exhibition Panel: to show the work by patients and companions. nomena such as consumption, sports, Massage: a lot! Adriana Klicys, specialist in games + science + art1, São Paulo, Brazil, 2010. celebrity worshiping, and other chro- nophagic activities. 1 http://www.caleido.com.br/adriana-klisys.html Today, the vision of life is less ­mechanicist and deterministic than in the previous century, and therefore used just as much as Quantum Tuning The advancement of mankind, healing processes are multidimensional, Processes that recognize and tune the which went from the “survive” stage to less related to chemistry and more pitches of any person, including those the “live” stage, brought about major ­related to physics. Vibratory patterns achieved through meditation, sound, changes: organizations tied to War be- obtained by high-tech technologies are color, movement. came organizations dedicated to Peace, 106 DESirable new world

and medicine a lot more devoted to and caregivers/physicians relied on data HEALTH IN 2042, FROM learning about and promoting health obtained mainly at the time of interac- THE OUTLOOK OF instead of dealing with disease. tion with the patient, i.e. “a picture” of In the post-Great Bubble burst, in that moment. Then, access to data "NONSENSOLOGY" which people, institutions, and enter- about a variety of human functions, Wellington Nogueira, creator of the Doutores da Alegria1 and prises agreed that sustainability would combined with everyday life, observed business consultant. São Paulo, Brazil. 2012. be the guiding principle of all activities, through layer overlapping systems it became evident that it was no longer (such as those used in graphic design Nowadays, we “nonsensologuers”1 are confused: possible to waste resources, time, and software) allowed diagnoses that were WHERE DOES THE HOSPITAL BEGIN? AND WHERE enthusiasm with diseases that could be more like a “moving picture”, making DOES IT END? This confusion takes place because we avoided. More than ever, life was too it possible to follow progress over time. see a number of diseases being cultivated in our rela- good to be lost, and there was a great To perceive illness and health as histori- tions with life. Therefore, what reaches the hospital increase in the number of Health Care cal processes changed significant con- had started much earlier, e.g. in the hustle of big groups comprised by volunteers and cepts, for example, concepts related to ­cities, in many homes and in the workplace (which is professionals using socio-cultural tech- aging and to what was “natural.” For a where the adult is interned, as was so well diag- nologies13 . Thus, networking and social- person in the Middle Ages, it was “nat- nosed by the renowned “nonsensologue” our distin- izing networks were established, pre- ural” to die at 30, to lose teeth, and guished colleague, Dr. Ferrara). Just one visit to the venting insecurity, poor nutrition, lack have skin disorders – a scenario that emergency rooms of public and private hospitals is of hygiene, information, peer-pressure changed with better hygiene. Today, enough to give an X-ray of the social problems we and bad company from becoming we realize that aging and illness are face in the day to day and that are unloaded there. causes of disease. not synonymous and that disease is It is was interesting to see that, be- more a consequence of poor living than At the same time, there was never so much talk tween the 20th and 21st centuries, medi- of long living. about sustainability as now. Where does this so- cine experienced an evolution similar to called sustainability begin and end? Definitely, it be- the leap from 19th century photography gins with the quality of our relations with life. Each to the 20th century cinema. Before, tests 1 Professional clowns cast members of the “Doctors of 13 An example is the Pastoral da Criança, https://www. Joy”, who are trained to perform with excellence in pastoraldacrianca.org.br/ hospitals, in portuguese: “besteirologistas”. Care, Nourish, Regenerate 107 of us is the starting point. I look, I listen, I know myself, I accept myself and so I’m We also saw a devastating impact on the relations of people with work! Yes, able to look, listen, understand and welcome the other. If the Earth is threatened because at this stage of the game, no one is working to survive or to get rich, but today, it is because we do to it what we do to ourselves – we treat it badly! We pursuing his aim in life by means of work, which rescues crafts considered ex- reproduce in the outside world what we cultivate within ourselves! So let’s go tinct such as itinerant artists who make going into the street an experience of back to what master Gandhi said: “Be the change you want to see in the world” beauty and gracefulness. Musicians, poets, sculptors, painters, singers, clowns, and read once more the beginning of the Earth Charter, where it is clearly stated actors, all of these artists are part of everyday life, stimulating conversations, de- that we are interdependent beings. Okay, from these interconnected points we bates, discussions and thoughts. Since we choose to work to make the world can begin to think about desirable futures in the area of healthcare. better, working is a pleasure and an honor, and we are all actors in that same great spectacle we create every day, by means of our conviviality. When we develop our awareness, we enjoy healthy living, eating well what we plant in our collective gardens, which, in turn, also serve as classrooms for chil- In such a world, hospitals have become centers of cultivating health, retrieving dren and young people.Yes, food awareness is now a school subject, along with from ancient Greece the knowledge of Aesculapius, who used the arts to heal healthy and tasty cuisine – in an activity that also involves the families! Without people. Physicians and health professionals began to receive artistic training so wasted food, all live well fed. Because of this trend, the agrotoxic industry rein- that caring could become an art. Listening and Looking are first order disciplines! vented itself and became a disseminator of organic planting techniques, since This brought about a general reformulation of the concept of hospitals and hos- the huge plantations lost their centrality after people took for themselves the pitalization. After all, aware of their purpose in life, physicians nurses and other responsibility for growing food. health professionals understand that the encounter with each patient is an op- portunity to, together, become better human beings. Technology makes the treat- This entire revolution in eating habits also made room for collective entertain- ments rapid and far less invasive, leaving time to build healthy relations in har- ment: a lot of people have fun together and this makes life much better. Fami- mony with the movement of life. lies that have fun together generate more lasting friendships and care. In a neighborhood, everybody knows one another and takes care of each other, In 2042, we have learned to celebrate every day the meeting with our fellow- therefore, urban violence dropped incredibly. People tear down their high walls man, because we know that no two human beings are alike and that we are the and electric fences because they are no longer needed. A city that takes pos- manifestation of a miracle that so far science has not fully unveiled. Celebration session of its streets and public spaces for leisure, art and culture reveals itself. became a lifestyle. We motivate ourselves for something that is very strong: the This generates a healthier, happier population, aware that everyone is building will to do better for the other. This is health in practice. collective health, day to day. In schools, the subjects are all about how we can be better and more harmonious We are aware of the legacy that we leave at every breath we take. Moreover, use of breathing techniques is one of the first things one learns in school! 108 DESirable new world

Caring a lot As such my parents were given a brief summary of my “Sensitivity Coordinates“:­ a list of my Primary Talents and that of Potential Risks (enemies Silvina Martinez, permaculture architect whose work brings together permaculture and of my psychophysical health). creative economy1. Buenos Aires, Argentina, 2012. My parents remember with some shame that in addition to making an effort to In the future I imagine that the magic word will be “Caring.” It’s a kind fu- recognize themselves in my talents, they had no idea of what to do with the ture, caring for each person and creates conditions enabling them to develop information received, since it does not say she will be a “physician” or “florist”. their best. Where babies arrive with a handbook (a fantasy shared by many The list of skills was as extensive as inaccurate and, furthermore, the profes- parents!). And where success is measured in levels of satisfaction. A world sions and crafts were already quite different from those known in their... The where I would feel more at ease, and I will describe below: second part was more enlightening, “Hypersensitivity to disorder” “Difficulty to digesting yellow colored foods... “. (...) I belong to the first generation born in the program Great Care. It took 25 years to put it into practice, but not to develop its technology: the real revolu- The school tion consisted in overthrowing the myth that it was not possible to attend each The education system was reformed concurrently with all this new available in- individual in its particularity. formation. Also, if someone asks for it or needs it, it can take a life time. In the early years there is not much mobility: each child has classes according to the Even though they followed the entire process together, my mother will never skills shown in their document. forget the expression of astonishment and dismay of my father when the Re- ception Team handed them my Vital Document. So, my willingness to abstract thought has shaped my relationship with all Sci- ences and at the end of my basic schooling I had acquired knowledge that the The Document previous generation could only have at the university. When I came to this – new – world, the team checked in silence, my vital func- tions on the screen, at some distance, and watching to see if any of us three My artistic skill, however was quite low, therefore I had classes on “Percep- required some assistance. Then the team approached to share the results dis- tion and Aesthetic Pleasure” in which I developed enough sensitivity to enjoy closed by the Sensitivity Analysis System. all the forms of art, and was able to produce simple works with rather satis- factory results.

Until the middle of high school most of us, influenced by new friends or be- cause of personal inquietude, exercise their curiosity in areas that hitherto had 1 www.culturafi.com.ar Care, Nourish, Regenerate 109 not been of interest. I started to participate in the school band as a drummer, common elements, the majority became a planetary objective and since I had developed a certain rhythmic quality ... That’s when I fell in love with were fought against until their disappearance (abnormal pollution, UV a musician. Perhaps due to the relation between Arithmetic and Harmony... radiation, etc.).

Subjects such as “Ethics” and “Creativity” are taught in all disciplines. The more It was most interesting to show that, with some nine billion people registered in heterogeneous and colorful classes are Humanities, in which all converge: the absolutely all of them, talents and potential weaknesses are found at birth. New Planetary Agreement (the document that underlies the entire program) it When their similarities are checked in “basic“ conditions, the need to equalize places the Human Being as primary responsible for all care. development opportunities throughout the world is clear. And the fantasy (semi assumed) of the existence of “super men” faded, imparting new self-esteem in Other classes were a bit anarchic, “Social Sciences” and “Habitat”, which were the population. constantly reformulated, and “Intergenerational Relations” – because even then it was considered an affair of state. But the revolution has only just begun:

“Cultures” is given each month by people who are a reference in their commu- Nobody can foresee what will happen when the levels of dissatisfaction drasti- nities, who report their identity traits by means of oral tradition storytelling. The cally drop. Or when the word “useless” will be finally deleted from the vocabu- subject is a celebration, where we learn to dance their rhythms and of course, lary when we refer to a fellowman. the secrets of their cuisine. There was a decrease in the levels of disease and violence, so budgets for The Census Health and Security have already decreased. After 20 years of the program were completed the First Global Census of the New Era was organized. New Vital Documents of the entire population were We no longer hear the nostalgic “... in my time, young people were...”: the old- issued with the following results: er feel that this is also their time and are proud of leading at the moment when the planet changed Power for Care. • The list of Talents increased in relation to the first measurement, confirm- ing the hypothesis that to know the skills “of origin” improves the ability, But one thing has not changed at all: in consultations with the psychoanalyst, even in not particularly gifted areas, and prevents many frustrations. people still talk about their mothers!

• Regarding Potential Risks, decrease of zones of extreme sensitivity was Cheers! also noteworthy, thanks to prevention and for dealing with the most 110 DESirable new world

A Neat World / They would launch the Dial-a-Psychoanalyst. / A software that would allow to download musicians over the Internet. / Street names would be more amusing. Adão Itusgarrai, 2009. TAGS: learning-cycles - competences - knowledge - convergence - creativity - diversity - education - emotion - school - expression - stages of life - web physiology - intuition - language - thinking - drive - feeling - synthesis - technology ‒ qualitative

LEARN, CREATE, 6 COMMUNICATE

“The visions we offer our children shape the future. It matters what those visions are. Often they become self-fulfilling prophecies. Dreams are maps.” Carl Sagan 112 desirable new world

Where are we? The change began with the very used to be this idea that for the little notion of the passing of time and the ones (... suffering from incomplete- Another Reading of words that define it like the term “in- ness) everything could be silly, trivial, the Passing of Time fancy” (in-phonos, without voice) and of poor quality. Quality and diver- phased out, as well as “Adolescence” sity are guaranteed, as stated in the Until recently, a visitor who came from (adolescere, double meaning in Latin: African proverb “It takes a whole vil- the distant past would find it difficult to to grow and to get sick). We know that lage to educate a child” and indeed, recognize our buildings and professions. there are three “adolescences”, one for they are cared for by all. But the school would be recognized im- each passage in life, which today are After the First Transition (quite in- mediately. For far too long they have called First, Second, and Third Transi- terestingly, it can last from 13 to 31) remained the place where we were con- tion (the fourth is the definitive one...). comes the Frutificare stage, the raising fined and isolated – as if being a child The stage once known as Child- children and consolidating work were a disease, a disease of incomplete- hood today is Potentia, that of all phase. It is no longer so difficult, be- ness, which is cured when we become potentials. It is when all kinds of in- cause, fortunately, the idea that au- adults. What is more, a recurrent evil depth, qualified, consistent informa- tonomy is synonymous to isolation was that affected us when we started to be tion is received – after all, this is where abandoned and, today, domestic and affected by another thing that was also it all begins. The opposite of what was everyday life are shared. Inspired by viewed as a disease: aging. believed for some time, since there mutual-aid cultures, mainly those from the East, family and friends collabo- rate with start-off endeavors and Neither table, nor chair households (in their multiple formats) In this new way of learning, human beings will be taught to be and not to do. undertaken by young fruitifiers. Instead of being a Teacher, he will play the role of Connector to transmit knowledge through affinities. The Second Transition, around the Children take to the streets and go everywhere to learn by practice about the real issues. The parents are fifties, has proven to play a key role in with them and together they learn and participate in this process, expanding their horizons. the shift toward sustainability. Since The rooms are empty, free of tables and chairs, and children and young people can decide how they want the increased life expectancy is no longer walls, the room, patio, etc. to be, creating a personalized space with their digital imprints. Alessandra Mara Vidotti, André Stangl, Dudão Melo. São Paulo, 2008. the time to stop, but to start another life, since children are educated and LEARN, CREATE, COMMUNICATE 113 careers consolidated (or not...). The evolution of the Male Affection Move- ment came together with a better un- derstanding of this phase, facilitated by the until then almost nonexistent study of andropause. As they better understood their hormonal fluctua- tions (something women do all their lives), men became less vulnerable and Peru, 2009 more at ease. Maturity is now called Selectia, se- lective phase, search for depth. The previous phase is one of quantity and care of us, seeking the wisdom and ex- of “conquering your place”; this one is perience we have accumulated. This Chain of solutions Creation of social software that enables of quality, which becomes possible phase is called Distributie, because it is a contact between those who have problems / through “making the best of time” – time to distribute. As today’s intergen- questions and those who are able to provide one that allows for bonding, depth, re- erational exchanges are a priority it is solutions and answers. finement. It is an age that adds together the time when the wisdom of the elder- The implementation and acceptance of the vigor and experience. This is one of the ly nurtures and guides children. The suggestions offered involves starting a debt: to reasons why there is no “retirement” – young keep the elderly updated while provide answers and suggestions to other financially unsustainability because of learning their craft. When it was still be- problems and questions. disease and depression, and mainly, be- lieved that aging brought inevitable de- The answers and suggestions should follow the cause work is no longer seen as pain to terioration, the elderly withdrew. But criteria of collective sustainability. be endured. We do what we like and when we realized that this was a time to The network has a working group to create therefore do a good job of it. And work distribute and disseminate all that was mechanisms and ways to widen the reach of the is good for us. harvested throughout life, the dynamics proposed solutions. Lilian Ana Faversan and Sergio Teixeira, São In the Third Transition, we are wel- reversed and required steady training. Paulo, 2010 comed by the community, which takes The discipline on how to age gracefully 114 desirable new world

starts early on to ensure quality of life from fifty to a hundred. Discipline in eating, regularity of movement, mental challenge, enjoyment of beauty, search for the new, entertaining positive thoughts, cultivating relationships. In the past, people got married at fifteen and died at forty – we were forced to mature quickly. The Taoist and other ancient traditions say that the phases of life are measured in cycles of 7 Fernanda, File São Paulo, 2010. x 4 years. Childhood / Potentia, up to 28; Youth / Frutificare, up to 56; Maturity / Selectia, until 84; and Old Age / Distribu- tie, up to 112. We’re almost there. When the perception of the pas- Technology: sage of time changes, the notion of Means and not End “learning and teaching” also changes. Each Transition requires adequate At first we might think that technologi- Interestingly, computers and digi- knowledge and creativity. We create, cal advances were the major spur for tal systems originally came from the learn, and teach all the time. This is one change in learning and creativity, but by former U.S.A and so, when they were of the reasons why everything had to now no one believes that inventions created they retained some of their be reworked. and products are the solution for ev- cultural traits: individual (personal erything. Today we emphasize process- computers...), rational, made to ex- es, changing mentalities and habits. change information, predominantly However, the role of digital technolo- for texting and for audio visual and gies is undeniable, especially after they competitive games. That changed, as became sensory. technologies were developed by less LEARN, CREATE, COMMUNICATE 115

FIL -Free Interactive Learning BB Incoming sensory data are “translated” Through the World Office for Education, an innovative form of education, was approved and launched in the into experience by a triple combination: Chamber of Governments. The new model, called “Fil” Free Interactive Learning allows to revolutionize the 3D Enclosure Screens, 3D Printers / 5S act of educating. (three dimensions and five senses), – How does it work? and the 5S (five senses) Chairs. The 3D * The school, as such, does not cease to exist, but the educational activities no longer centered there. + sound sea image on ​​the screen is accom- * The new model does not depend on the teacher, but involves all social environments, insofar as they are panied by its smell, emitted by the printer, adapted to the new technologies. and the swing + spray droplets coming * Standards and rules remain, with only minor changes geared to learning in a desirable instead of a manda- from the chair. All optional, of course, and tory way, where time and space do not set the boundaries for new knowledge. with a group option as well... They are – How will students want the school to be? simplified versions of virtual reality, which * With incentive programs and cultural approaches based on “young” contents, something that attracts just like a dance party does. incidentally has advanced and has spread, * Scholarship programs, even in the public school system. It is not payment, but a student allowance. The ever since the massive adhesion to open- scholarships are limited to those who actually want the school: those who attend classes receive them, those source and free software. This adhesion who skip them, don’t. took place shortly after chaos was trig- – The physical spaces will be: the school headquarters, and school fragments in every social environment. gered, when each culture decided to – The virtual mode will employ all forms of communication with student access via mobile phones, television, charge copyrights for their inventions. and all communication means. Supposedly, anyone using the alphabet, Jacyara C. R.Mardgan, Dayana of O.Rosa, Wyuder da Silva Rodrigues, Victoria, 2010 numbers, mathematical solutions, paper, compass, gunpowder, toilet, airplanes, pasta, ice cream, etc.., etc.. should pay the rational and more intuitive and senso- have turned into another language. countries that invented them. There was a rial nations. Today, our computers also Someone asks: “Did you manage to general and global paralyzation, since transmit emotions and feelings, smells, prepare material for your thesis?” And Knowledge Blackout is even less man- sounds, movements, tactile experienc- you reply: spiral, spiral, soap bubbles, ageable that an energy blackout. es – just take a look at the amount of purple with fuchsia, rock and roll, Nowadays, Web Physiology is al- smell, sound, kinetic, and other “emot- slides. Not the most concentrated ready better known, with its pulsation icons” we have. So much so, that they phase... that alternates expansion and diversifi- 116 desirable new world

cation phases with concentration phas- BB Expansion in the early ‘20s, when the es – once again, the same concentrate/ web was no longer a sea of indiscriminate ​​ mono vs. decentralized/pluri pattern data where one navigated without a map. we’ve seen so many times. All the new interfaces were already using Listed below are some of these data visualization systems and, when we pulsations. started to deal with qualitative data, it was (I apologize to the experts for this possible to gain depth. With it we create daring and improbable exercise; indeed, something like a “relief, or topography of I wish to apologize to all the experts for the web.” Where there is relief and depth, all the daring and improbable exercises one can discern the relevance – that had that make up this book...). been lost in the early ‘10s. Contraction BB expansion, when it started, scattered when only a few, knowledgeable about the among universities and technical centers; morphology of the Web, are capable of contraction with the first mega sites and studying its physiology. providers; Conversely, the recent history is BB expansion with Web 2.0 and its diversity better known: in-depth of the data of wikis and blogs and intense collaborative reading, with relief provided by over- knowledge production; contraction with lapping layers, starting with georefer- the social networks that used up all the cog- encing real-time layers. This was crucial nitive surplus of people in ephemeral posts; to enabling the 4DxT Economics and BB expansion in the late ‘10s, when 3.0 Management referred to in earlier Crie Futuros Comics Competition. Javier Milles Sierra, Uruguay, 2011 blogs and wikis return, georeferenced chapters, in addition to multidimension- this time around. People stop posting al education, communication, and cre- information (since it was lost...) in social net- ativity that are the subject of this works that now have only a relational func- chapter. tion; concentration when few digital plat- forms allow qualitative rather than quantitative contact with the web. LEARN, CREATE, COMMUNICATE 117

ways fail to express the new...) were re- Tools for Each Layer Now I am a teacher quired. The multiplicity of forms and the This morning, a Chip that can automatically progressive acquisition of multidimen- of the Educreative teach how to fly helicopters, drive motorcycles, sionality may be noticed in the evolution cars, and even do math was invented. Process of acronyms. - And what about Schools? From Information Technology (IT) How to work the Educreative under - And since when do Chips teach human relationships? to ITCs (+ communication); then to Sci- the current perspective of emphasis on The schools were replaced by relationship city ence, Technology, and Society (STS) to the organic and the biomimetic? Here squares that allow people to talk about their which were added the Arts (ASTS) and we can avail ourselves of the same own lives, what they want for their future, what today we finally have ASESTE: Art, Sci- scheme that introduced the previous they think of themselves, what they think of ence, Economy, Society, Technology, chapter and follow the order that orga- everything. and Environment. Phew! It is notewor- nizes our nature and the surrounding - And so, did things improve?! thy that these words encompass the Nature. Only the future will tell. four dimensions. The name is so long Leonardo Almenara, Thiago de Oliveira, Vitória, that it already became a verb and ad- Layer One : 2010. jective: “This project does not contem- Drive – Transformation plate the D/Environmental; we must Today’s science shows that what charac- “asestetize it“(make it four-dimension- terizes the Human Being is his symbolic al). Or “Wow, this project is great, very representation ability and the learning, “asesteing” (meaning, covering all communication, and creation capabili- Convergence: art + science 4DxT dimensions). ties that stem from it. The essence of our + economics + society Today, then, the processes of learn- nature is to create, and therein lies the + technology + environment ing, research, creativity, and communi- probable reason why all traditions refer We are talking here about learning, cre- cation are integrated. They are ASESTE. to human beings as “created in the im- ating, and communicating in all spheres Since this is still a not widely known lexi- age and likeness of the divinity.” The of life, all ages, venues, and times. When con, we will at times use most current movement toward a sustainable life re- these activities became ongoing, daily, terms such as Educreative, owing to its vealed that our health as individuals and and integrated, new lexicons (words al- elegant simplicity. as a society is related to the practice of 118 desirable new world

Individual of the Future Thanks to the Internet, experiments have picked Eyeglasses with TV, agenda, Internet. It can up momentum, and this is why “Education” and be activated by remote control or voice “Work” institutions are outdated. Soon, schools command. This future was created in 2010. In and enterprises will have to change, especially 2012 Google launched a prototype. FILE, Rio in the way they operate. de Janeiro, 2012. From then on, to work in groups, people will have to deepen and develop the following skills and values: creativity, the ongoing transformation - Culture of tolerance, For Play School that is the foremost characteristic of Life - Citizenship relation, practical, clever and useful; Adults today are very tough, that is, they don’t and Nature – and, therefore, ours. - Opportunities to learn and overcome have much fun; they take life too seriously. But we live in a continuous im- prejudices; Moreover, children are very technological, with passe: our Culture, and therefore our - Inclusive work logic, a kind of knowledge does little interaction with others. That‘s why the For education, viewed transformation, con- not preclude others; they add up; Play School was created, where adults can learn tinued movement, as something threat- - Knowledge constantly available online. with the children, the technological games and ening and difficult to handle. We would Maria do Carmo, Aracy Machado, Fabrício Jabar, languages they don´t know, while the adults change, if it were easy. It is not. Chang- Natascha Penna, José Sávio, Alindo de Oliveira, teach the children how to be more spontaneous ing habits is much harder than changing Miriam Hunnicutt, Ronaldo Gonçalves Alves, and free and “analogical” street games. Truly Jaci Lopes da Cruz, Jaron Rowan, Alexandra different exchange! one’s mind. Breaking the patterns of ev- Araujo. São Paulo, 2008. Anna, Elena and Paloma, São Paulo, 2010 eryday life is difficult, since it sustains us as well as hinders us. This duality is LEARN, CREATE, COMMUNICATE 119 even apparent in our body: the leg that supports us is in the present while the leg that strides forward is looking for the future. The outcome is instability – and walking. Reducing resistance to change and expanding the ability to transform were possible thanks to memory, using even remembrances from the Future! Three major mechanisms were used: BB Simulator of Consequences: Helps us Make Conscious and Consequent Choices. It is fed with data regarding the choice in question and then it displays the consequences. Example: you double parked for just a minute – how big was the traffic jam you caused behind you? How much (in 4DxT currencies) does that traffic jam cost? Today the Simulator is fed by high school students, since everyone has to take the “Choices” and “Consequences” subjects. Layers of our constitution related to basic psychological functions and stages of transformation, learning, and creativity. The program is also available for mobile devices, provided with a barcode reader. BB Memorial of Current Barbarities: Which commonplace attitudes are actually the unacceptable1. It became a daily prac- Look at the Present with Tomorrow’s foolish; squander our 4DxT assets; con- tice, until barbarities became more and Eyes. When we look at the past, we clearly sume enthusiasm and joy; break up ties of more scarce. see the barbarities perpetrated. And what trust, in short, are unsustainable? Excellent 1 At the time of writing I received a gem: I had to sign about the ones being perpetrated today? training to stop our bad habit of accepting a Disclaimer of non Unfitness 120 desirable new world

BB Preventive Obituaries2: What’s Your binations of differences are the basis of Memorial of the Future - Legacy? Even more effective than 4DxT life and of all that – like life itself – is Simulations for Decision Making Footprints, it is something like a newspaper dynamic, creative, pulsating, and It is an Intangible Exhibition, in which any per- notice describing what hallmarks in your healthy. Diverse, because we know that son that has any future issues to solve can life will remain. Based on a true anecdote diversity is the key to creativity and har- bring his/her box of problems and solutions about Alfred Nobel: a newspaper errone- monious coexistence among people. containing photos, objects, etc. creating a fu- ture simulations memorial. It can be done in ously reported his death, describing him as For example, the time of education like vacant public or private spaces, where images, “the merchant of death” for having made an assembly line, going over the same sounds, costumes, and others, are also available his fortune manufacturing explosives. This contents at the same time, in the same for people to build their installations. The entire is where his decision to award those who place for people of the same age and simulation will be registered, and a Memorial of leave legacies for the future came from. profile is long gone3. the Future site will be created, where the most Since nobody wanted to be deserving of a The ASETE Multi Inter Spaces are creative and different solutions to common preventive obituary, there was a time when currently intergenerational and within problems will be featured. they generated some paranoia. Neverthe- them “hardware” and “software” are Robinson Borba, Araci, Claudia Cezar, Jaques less, they were effective. mobile and adaptable. Walls and furni- Faing, São Paulo, 2008. Besides memory, the desire to ture are modular, very colorful, and get ASESTE and the Educreative drive come new configurations for each type of ac- from pleasure. Whatever is proposed tivity. Contents vary according to con- must be diverse and amusing. Diverse, text and participants´ choice. since this is the hallmark of contempo- Amusing, because we have left be- rary life, since “from differences comes hind the idea that seriousness is synony- Historian of the future evolution”. This famous Darwin quota- mous to tediousness. When, on the He has a helmet (solar powered), which allows tion today also applies to personal, so- contrary, it is obvious that the more him to return to the past and warn people about cial, and international relations. Differ- pleasurable and amusing, the greater the conflicts, disagreements, and past wars to avoid their repetition in the present. ences (as well as change) are no longer will be commitment and participation. Carlos Rossetto and Carlos Bonbonatti, Brazil, perceived as a problem or threat. Com- 2009 3 In www.escoladaponte.com.pt discover an 2 The good Idea comes from Gilberto Dimenstein education proposal that meets diversity. LEARN, CREATE, COMMUNICATE 121

Knowledge is the result of aesthetic mobilization – in the original meaning of the word, that is, relying upon feel- ings and affection4. Fruition precedes analysis, which does not often occur. We learned to analyze works of art even before we developed the pleasure of enjoying them…. The desire to understand - know - has to be stimulated by the feelings and sensations - taste. The connection between to know and to taste is re- vealed, for instance, by the fact that they were both experimented and dis- seminated by means of the tongue - an organ, or language. Educreativity comes from the inclusion of knowledge and taste, information and experienc- At school, a mix of big and little ones learn together. The big ones help the little ones. Francesc, Marina, Rosó, and Victor. ing. When learning was separated from Barcelona, 2009. taste, the results were terrible: after years in schools, young people still came out as functional illiterates5. To learn language usage by memorizing In Educreativity, taste and pleasure what an “adjective subordinate noun are priorities, and so is purpose: the 4 See research by Monique Deheinzelin on the subject phrase” was, was not exactly efficient. clearer the function of that activity, the “Conhecimento de Si, Conhecimento do Mundo”, Editora However, when motivated to use lan- better its utilization. To enjoy a work Hedra, 2012. guage to create newspapers or write of art to expand points of view, to pol- 5 Find at www.saresp.fde.sp.gov.br/2011 the results of the systematic evaluation done annually by the state scripts, they really managed to appro- ish sensitivity or to manage languages. government. priate language use. Understanding geometry to develop 122 desirable new world

Develop capabilities to be happy What humanity wants (and probably other spe- cies do too if one could only understand them...) is happiness. So the main function of schools is to develop capabilities to be happy. For example, with intense training in humor, subjects like Joke Education in Treatment Telling I, about crazy people, Joke Telling II, about Education is undergoing treatment, in a few abstract thinking – crucial at a time parrots, and Introduction to Clown Studies and months it will leave the ICU, fully, totally when we “read” the various aspects of Advanced Clown Studies. revamped. life through volumes arranged in over- Anonymous, Brazil, 2010. In the “New School” public and private educa- lapping layers. tion will be unified. Classes take place in the Adding taste and knowledge, di- yards, rather than in classrooms. Teachers will be verse and amusing is impossible without the managers of knowledge, creating subjects a combination of education and culture, called “Stimuli”, where students will be encour- aged to listen, cook, etc., before choosing. hence the origin, two decades ago, of The best qualified teacher will be the one who the word Educreativity. The sum of com- Layer TWO : Sensation – watches ten movies, and not the one with more bined ASESTE tools – art, science, tech- What is Sensed, Makes Sense academic titles. Field trips every week! nology, and play – makes the process In recent years, we have become alert Each month a culture coach will be invited to even more exciting and allows playful- to all kinds of waste and many things talk and play with students. ness to continue to be part of all the could be much simpler if we did not Body care will be part of daily life, particularly stages of our lives. Just go to any Adult waste the elucidative meaning of com- the practice of Yoga, which encourages students Play Ground, Party Playeries, or just at- mon everyday phrases. Just by paying to become better acquainted with themselves. tend the Playful Relational Spaces that attention to to the word “lovable”, we The eighth day of the week will be invented! A exist in every type of institution or en- immediately grasp that it means easier special day for experiments, experiencing, and terprise. The Meeting Rooms with to be loved. Likewise, for the longest incentive to philosophy. Trampolines and Blindfolded Eyes Cof- time we wasted one of the key expres- Adriana Klysis, Camila Margusi, Vitor Haggar, Christina, and Reinaldo Pamponet, Brazil 2009. fee Shops have collaborated to develop sions for the cultural change toward new psycho-motor abilities. sustainability: “That makes no sense.” LEARN, CREATE, COMMUNICATE 123

late, dancing to nice music, laughing at a joke. Only what is sensed makes sense. For too long we dedicated our- selves to the rational (forgetting that the way to the head is through the heart...) and forsake the body and its sensations. As if it were a lesser thing (oh! this Judeo-Christian heritage...) and not something of unrivaled sophis- tication and perfection6. If we don´t feel, we are unable to give meaning to experience, therefore, information is sterile. And where might this take The rooms will be very large, with different environments place? It is in the body, this fabulous and even sofas (places to rest), just like in a home. Ada wonder that for centuries has been and Monique, Barcelona, 2009 considered the villain of the story... Things began to “make sense” Indeed. How many things did not make when the senses were better used. It is sense because they were definitely only through them that we could sense senseless? Or because at the time, the ourselves and the world, and the sixth The Visionary Book. When it is opened it provides a tridimensional, sensorial, and interactive view senses were not being used? Too many sense only developed from the other Rafael Reyes and Andrés Moreno, Rep’ things did without the use of the five five. It is in the body that this happened, senses, at the beginning of the 21st cen- and that is why the body was crucial for tury and perhaps that is why so many people found life senseless. While at 6 A human being can perceive the smell of one the same time, they got a good dose of trillionth of a gram of musk! A taster of Port wine identified 500 different samples without a single mistake. optimism simply by drinking hot choco- (Silva Mello, “Alimentação, Instinto e Cultura”) 124 desirable new world

not make sense (!) bulk sales returned. Store smells And, consequently, the delight to see • My desirable future is to safeguard precious and smell the boxes of spice in bulk; dip smells the hands into sacks of grain; hear the • smell of mother’s food gurgling of liquids refilling our jugs. • perfume reminiscent of childhood That was the source of inspiration for • smell after rain • smell of a newborn child the very sophisticated Experience Stores of today that exist both in the luxury • smell of our love that only we know... “A sensed world, changes senses”. Grafitti, Morro do Shirley Shilikix, New York, 2012. Querosene. São Paulo, Brazil, 2012. category (wrap yourself up in the soft cashmere from goat; smell Chanel num- ber 500, limited edition; hear the clink of gold doubloons salvaged from the the leap towards sustainability. The way along a path were commonly seen seabed) and the radical sports category body is our first nature, our greatest as- in the parks, holding on to their neigh- (hugging sweaty sumo wrestlers, run- set, our starting point (and perhaps end- bor, or hugging trees. Until Sensory ning in the rain after a taxi wearing 10- point...). The change had to take place Playgrounds were created, where se- cm stiletto heels). The Tactilerantes from the inside out. nior citizens were those who had most were the next step, especially when The lifestyle at the beginning of fun... Awareness and Expression Of campaigns against obesity showed that the century led to all kinds of de-sensiti- Line, were practiced in all enterprises eating and drinking together was the zation and anesthesia and, indeed, we and education institutions. main leisure activity in large cities. Af- only broke with the past when, at the This was when the Experiences ter gastronomy, Tactilenomy was wel- end of the ‘10s, we became aware of Stores emerged, where instead of hav- comed with the refinement and variety how deeply anesthetized we were. The ing (to consume) we practiced experi- of tactile experiences offered to groups records of this time are highly enter- encing (to enjoy) all kinds of scents, tex- of friends gathered together. taining: there was a return to all kinds tures, and kinetic and synaesthetic As a counterpoint to anesthesia we of sensitizing exercises, like those of the experiences were offered. It is worth have synesthesia: various senses work- ‘60s and ‘70s of the past century. Groups recalling the evolution of stores: when ing together. Through synesthesia, we of blindfolded people sniffing their we realized that all that packaging did expand the states of consciousness and LEARN, CREATE, COMMUNICATE 125 perception, so valuable in the civilizato- After “delete” came “defear”. The pro- ry passage we are experiencing. Before, cess of unraveling the fear that perme- Inauguration of the Cart of the we learned through conditioning and ated all kinds of communication, edu- Senses School changed when forced by suffering. To- cation, creation. The evident positive Today will be the inauguration of the “Cart of the Senses” School, whose mission is to use the day, we have come to learn and change results bear witness to the success five senses to provide enjoyable education. by choice and co-authorship. By expand- achieved. Which makes absolute sense. The school and its faculty (students, teachers, ing our repertoire of perceptions we ex- In ASESTE activities, surrender, supporters, family and community) will gather panded our repertoire of meanings. trust, openness, and boldness at the for a great community game that will celebrate If life is movement, creation, and time of the experience are dealt with. the senses and memory. expansion; its opposite is fear that pro- The experience is a moment of synthe- Practices such as these will be held in the day- motes paralysis, repetition, contraction. sis, of wholeness. Analysis only takes to-day of the school, by stimulating the senses, We evolve when we cease to fear, be- places in the next steps, of reflection, promoting integration between human beings cause fear is the greatest enemy of cre- to benefit from what was experienced. and nature, as follows: ation, transformations, cooperation, • Sight: stimulate games and exercises in ob- collective. The offspring of fear - dis- Layer three : Emotion – servation and contemplation of colors, shapes, trust, blame, judgment, envy, fear of Change of State nature, and human beings; • Hearing: will be exercised by listening to each ridicule, of losing, of being wrong - pre- In a previous chapter we mentioned “To other and by encouraging the perception of the vented transformation processes, since be, or being: that is the question”, stat- sounds of nature; they blocked experience, knowledge ing that if Shakespeare had written in • Smell: use of scents and aromas in the environ- and, hence, understanding. Portuguese, probably this would be the ment and nature to awaken, encourage; and The task of moving from fear to enunciation of his famous phrase. One share the recollection; trust is arduous, after all, the culture of the first steps towards the desirable • Taste: stimulating tastings and exchanging that fosters fear and separateness has world was the realization of the enor- stories and memories, with time to savor; been with us for millennia. Just as com- mous difference between “to be” and • Touch: daily hug sessions, exploring touch monplace as “passing the virus” was “being.” A characteristic of ours (fat, de- between people in daily life. “Passing the antifear”; in any action or pression, shyness) is a feature of is or of João Fabio Scabora, Haydée Agostini, and Ma- activity, ask yourself: “Does this being? War is inevitable or being ria Cecília de Campos, Brazil 2010 strengthen confidence or spread fear? inevitable? 126 desirable new world

Discern truth from lies The empowerment of people starts in schools, from the de- velopment of critical thinking and learning to distinguish what is true or false for each individual, based on the knowledge one has of oneself, and of the community to which one belongs. Fernando Beda, Valentino Ruy, Maria Cristina Meirelles, Mar- garida Maria A. Prado; Hell- muth, Israel José Eloy Ferreira. Brazil, 2008

In “Tactilerants” one can try out all kinds of experiences of the five senses. Angela León, 2012

Fantasy and imagination hint at are – make diagnoses, limiting possibil- is cyclic and changing. When we realize how things could be – propose process- ities. We adopt sustainable mentality that things are being and not only are, es, disclose potentials. Knowledge and and habits, when we realize that every- we notice that changes of state are experience show how things actually thing in nature (and therefore in us...) possible and, therefore, we could move LEARN, CREATE, COMMUNICATE 127 from where we were to a state of with emotions. Observing Humors and Layer four : Thinking – sustainability. Flows is something practiced from early Convergence and Analogies Move from paralysis to action, on, ever since the observation of water Note that only now we have reached from idea to practice, from potential to and its cycles. Emotions or humors are the layer corresponding to thinking. Be- performance, from individual to collec- revealed through our inner waters, dry fore, the educational process started tive. Our culture was unsustainable, be- with fear; dampened by excitement; from here: contents, information, think- cause it did not realize that changes of overflowing with sadness. If we mirror ing. Today, they are much more effec- state are possible, besides being neces- ourselves in the changing states of wa- tive, because we desire knowledge, sary. Failure to differentiate “to be” ter in Nature it is easy to see that some- which is worked by our feelings, mobi- from “being” was due to the separa- times we are vaporous and airy, in oth- lizes our emotions and, when it reaches tion between the static What, and con- ers we flow and surrender, or in other thinking, it already has a solid basis... nected to the to be the, dynamic How still, we are steady and frozen. Howev- Our earlier history was constructed connected to being. Not by chance did er, often we do exactly the opposite: we relying on choices between this OR that: we devote ourselves more to theory are vaporous and ambiguous when we patriarchy OR matriarchy; science OR re- and results (What) than to practice and should be as firm as ice, or frozen when ligion; reason OR emotion; local Or glob- procedure (How). But to know (theory) we should let go. Simple. But it was ex- al; economy OR humanism. Comprehen- things is not the same as to understand tremely effective not to be a cloud in sive theories and practices promoted the them (theory + practice). We got out of Council meetings, or frozen in the effective transformations we experi- the impasse by developing technolo- wedding anniversary. enced and that allowed differences to gies in their original sense - techné as Another technique used was the be a solution, not a problem. art and skill, technology. The expanded aforementioned Activation of Empathy, From Or to AND was the other Soft concept included “hard” and “soft” an humongous effort that lasted nearly Technology widely adopted, whose technologies, tangible and intangible, two decades, but was successful. Today, function was essentially linked to lan- theory and practice, to know and to no learning process or transformation is guage: every time an OR appeared in experience. possible without an affective and emo- the conversation, we would ask: “Is it re- We then developed Soft Technolo- tional foundation. We know that emo- ally OR, or could it be AND?” For exam- gies To Facilitate Changes of State and tion sets us in motion, mobilizes us. In - ple, “I don’t know if I will play the harp most of them stemmed from contact motion, moving. or dedicate myself to massage”, adding 128 desirable new world

Global Emotional Training Empathy Program for Schoolchildren Include basic exercises in school programs to increase sensitivity and sharpen the perception of children to This morning, the Ministry of Education officially bring them much closer to one another. For example, if a child hurt someone, the pain she inflicted will fall approved the Global Emotional Training Pro- back upon her. The child will feel appreciative toward the other by experiencing, first hand, the other´s pain. gram for schoolchildren, which aims to put chil- With telepathy, everything will be much easier; imagine what our world would be if we managed by means dren in touch with their emotions. This will en- of meditation exercises, music, yoga, and others, to develop more sensitivity in children and adults, eliminat- able them to identify them and accept them. The ing distances, differences. purpose is to facilitate integral human develop- Only then, would we sense the community we are and the interdependence among us all. ment in the areas: Érika Mota, Eliane Roemer, Leila Garcia, Ronnie Campos Mello, São Paulo, 2009. • Environment; • Conscious Economy; • Social Relations; • Mind-body-spirit Relationship. merly the State) one must have to be a The Trans Language Translation In so doing, the idea is for individual achieve- Black Belt In Convergence, since the art Apps were the 2.0 version of the tradi- ments to be translated into collective well-being of converging resources and ideas is the tional translators. For example, the very through education. Giselle Barilleau, Andrea Jacome, and Veronica basis for cooperation, vision, and action structure of this text, constructed Muria, Mexico, 2010 related to the collective. After centuries through the association of Jung´s basic of a culture of exclusion, we are finally psychological functions, the four thinking and acting only in a compre- ­elements, our physiology, and the stag- hensive7 way and only in Memorials and es of an Educreative process. These apps AND resulted in innovation: a technique Museums is it possible to know the past help us to understand the similarities for finger and rhythmic massage. Just as forms of communication, which inter- that exist between each language or ac- essential Intensive Convergence Train- estingly enough, used and abused of tivity. For example, the seven colors of ing, where practitioners receive belts ac- the word “exclusive”, as the best one the rainbow and the seven musical cording to their competence increase. might wish for. notes are similar. As such, the “language All individuals practice convergence, of color” can be translated into the lan-

with greater or lesser mastery. To act as 7 Find at www.portal.mec.gov.br the policy for guage of “sound”. Once again, biomim- manager in the Macro Moderator (for- inclusive education by the Brazilian government icry served as a guideline: ­Nature has LEARN, CREATE, COMMUNICATE 129 many examples of similarities and syn- plicated, which gives us more confi- describe it. To give up complicated lan- thesis. For instance, ­compare the spec- dence to decide and act. This empow- guage as a way of showing off knowl- trum of electromagnetic waves to the erment, directly proportional to edge has turned many a Pluriversity development of a fetus, where there is uncomplication, was so obvious that it thesis into a best seller. a recapitulation of the evolution of spe- became a campaign: Uncomplicate to Just as the synthesis exercises, ob- cies8. This translation of one language be more complex. It was found that tained by analogue processes, also seek to another can be done at many levels the more complex an issue, the simpler the How corresponding to each What, and allowed the choice of the most ap- should be the way to approach and so the gap between theory and practice propriate language to work on a partic- ular aspect. Chromotherapy, aromather- apy, music therapy began to be commonly used not only in healing places, but also in decoration and even in conflict resolution. The function of these synthesis ex- ercises was to simplify processes, de- velop abstract thinking, and prepare Translator of the Universe Apprentic- es, people capable of drawing paral- lels9, comparisons, convergences, and similarities. Through this practice, reading the world becomes less com-

8 Recapitulation Theory: “The ontogeny recapitulates phylogeny”.

9 This is the title of the research carried out by the author with the support of the Vitae for the Arts Fellowship award, 1990-92.From them came the analogies Looking at the spectrum of Magnetic Waves it becomes evident that much of what surrounds us is similar: that inspired this chapter. electricity, sound, light, star dust; all have the same nature with varying wavelengths. 130 desirable new world

Mobile Peace: Zeppelin that Heals Through Beauty We are in 2051, and a Zeppelin is being launched to fly over zones of conflict and cities. On the body of the vehicle are illuminated signs with transforming phrases and images. The lights, sounds, and scents are emitted by the Mobile Peace to take chromo therapy, aroma- therapy, and music therapy to the community it’s flying over, spreading well-being. Further- more, it sprays nano petals that touch the posi- Similarities: the spiral is one of the basic forms of life, manifest in movement, in galaxies, or in what grows and buds. tive side of people, encouraging generosity, eth- ics, affection, solidarity, and creativity. Lafayette Álvaro do Amaral Lapa and Tania Plaper Taran- dach, São Paulo, 2008. Layer five : Intuition – cell? Does it understand what I am, my The Part and the Whole city, country, and planet?“10 Sustainability is no longer an adjective Our organism is a microcosm that and has indeed become the culture enables us to understand the macro- that drives our daily lives, when, cosm. And to understand, as we have through the previously described prac- seen, is crucial to choose and act. Under- decreases every day. We are also care- tices – a multidimensional 4DxT out- stand (= to know + to experiment) the fully prepared to find the most appro- look of interdependent and collabora- Universe is impossible, but if the part priate language to deal with each issue, tive daily living – we were finally able contains the whole – as shown by genet- one that best combines form and con- to feel, and not just understand, the ics, fractals, the holographic principle – tent. Recognizing patterns, feeling obvious. We are Part of a Whole. A

rhythms, understanding cycles prepare child may question, “Does the cell of 10 This was one of the questions that most intrigued us for the next step. my elbow know that it is an elbow me in my childhood, I mean, my Potentia. LEARN, CREATE, COMMUNICATE 131 to understand yourself is a way. This is room dancing (indeed, one of the not merely a lovely philosophy: it is a most effective forms of therapy in to- Personal Dreameries functional principle of Nature, whose day’s hospitals). Furthermore, women The Personal Dreamos allow retrieval and re- forms and functions are built according and men have learned to listen to each tention of the best dreams of each individual. to patterns that repeat themselves and other and it did much to resolve the Now available also in shareable version, in the universal language. To access them just... are similar. crisis of affection, at the beginning of Silvina Martinez, Buenos Aires, 2008 Perception of these similarities fa- the 21st century. cilitates understanding and, therefore, Furthermore, there was a boom in choice and action. After centuries of all kinds of artistic work to arouse what analytical culture and education, we was still dormant and potential in much have finally developed our synthesis of the population. All kinds of body- capability, built upon the search for work. Martial Arts, Yoga, and all that Spreading of Skills similarities, the most essential and sim- required contact with the inner uni- A law which states that all individuals must ple part, because therein lie the points verse. Mythologies from all sources, share (teaching, showing, sharing) with at least of convergence. since they are an extremely refined way five people, a piece of knowledge, a cultural Synthetic thinking has become cen- to contact symbolic language. There product, or a skill, was enacted. tral to the extent that life was becom- was a proliferation of Dream Registra- This will occur in technology centers/communi- ing increasingly complex and accelerat- tion and Dissemination Techniques, as ties that will occupy urban cultural centers, ed. It was no longer possible to collect well as of Dreameries. former car parking buildings (which no longer and analyze data calmly before making exist...) etc. In these centers, all the technolog- decisions. The rational was too slow. It ical resources will be available to enable cul- was necessary to develop intuition, be- About Educreative tural exchange. cause it was the only means to achieve Spaces There is also the possibility for this exchange of the agility and breadth needed to act knowledge and skills to occur at times when cultural equipment is idle, thus promoting harmoniously in such unstable times. Educreational, Educommunication, Edu- visitation. We started to practice “listening”, cultural, Edutainment, Edutechnologic, Maria Candida Di Pierro and Daniela Vianello, fundamental when one is part of a Edusustainable, Educreative Spaces (for- Brazil, 2010. whole... There was a return of ball- mer schools) now have all the possible 132 desirable new world

aspects that should be covered in this transition phase that that we are in. Nonviolence School Early in the ‘10s, it became clear that A school of practices and knowledge that foster harmonious coexistence for all groups (from “environmental education” could not couples to nations!), creating a world without cope with all aspects that needed to be violence in relationships. This awareness comes addressed in the transition stage we from a view of school, where everything is nego- were undergoing. From then on, the tiated, starting with what the space is like, meth- “Sustainability” discipline was intro- odology, including what will be transmitted. duced. Later, though was also devoted There is no pre-established model, each venue to “Educational System Sustainability”. develops its own version, forms its own knowl- Gradually it became evident that, simi- edge and practices. It is possible to have schools larly to what had happened with the operating in the current model, or schools locat- economic and political systems, mere ed in parks. adjustments to the old model would Ana Terra, Vandré Brilhante, and Victor Estevão, not suffice. Adjusting did not bring São Paulo, 2009. about results: another model of educa- tion was needed, where sustainability was concept and practice. This would be share at least a small part of the skills the element able to change mentalities that were dealt with in the ‘20s. We se- and habits. Teaching how to make har- lected those associated with “Lending a monic choices and to be aware of the Helpful Hand to the Future” that are in- consequences. To awaken in people the cluded in this book and were part of desire for change and to empower Crie Futuros, a movement of the early them to do so. And to do all this in a 21st century that addressed subjects on collaborative, diverse, and amusing way. the civilizatory transition of that Of course, this is too long a subject period11. Authors: Tania Sabaget and Mauricio Sabra, to be covered in such little space. But São Paulo, 2010. we believe that it may be helpful to 11 And that are described in Chapter 1. LEARN, CREATE, COMMUNICATE 133

LENDING A HAND equivalence between them and that It’s time to eliminate clocks. TO THE FUTURE they must be identified to ensure that they are in equilibrium. Time schedules were eliminated from schools. They have become places of leisure, where one BB Develop the ability to identify tangible A new operational “system”: learns by playing. With doors open all the time, and intangible components in any product Changing Mentalities to Change anyone can come and go anytime, day or night. or process; Habits. One can stay as long as desired. Without pres- BB Differentiate structural and procedural, sure or external impositions. Operate from the perception that our product and process, form and function, to Ana Carolina Ayué and Maria Florencia, Rosario, world is not just “environment”, but al- have and to use; Argentina, 2010. so “society” and that everything that ex- BB Be a connector, “modem”, integrating ists has an interdependent relationship. and articulating languages and areas; BB Be able to feel interdependence as expe- rience and not a mere concept; THREE phases of time: past, present, FOUR dimensions of sustainability in BB Develop a sense of belonging and feel and future the processes and values connected; Seeing processes in time, realizing that Act considering the various forms of BB Develop systemic and synthetic everything that exists in the present is wealth, and therefore sustainability, thinking; an outcome of the past and determines considering social, environmental, eco- BB Seek the functional principles common what will happen in the future. nomic and cultural heritage and results. to the Universe (macrocosm) and to our BB Understand the value of time and be BB Be able to acknowledge the social, cul- own universe (microcosm). able to manage and enjoy it; tural, environmental, and economic dimen- BB Find oneself in time: understand the sions in all aspects of life; TWO equivalent coordinates: past, live the present, see the future; BB Be able to recognize resources and value tangible/structural and intangible/ BB Understand the cyclical nature of in these four dimensions of sustainability; procedural processes; BB Guide choices according to the balance Operate through the perception that between the four dimensions; every product or process always has a tangible/structural aspect and another intangible/procedural one; that there is 134 desirable new world

FIVE “Hows” of sustainability: care, Educational Server trust, potencies, flow, and collaboration. Created to establish a quality network connecting the schools, where grades are no longer used, instead, in- For each “What”, make sure there is a tangibles are now used for evaluating, and now the final end-of-the-year tests are based only on three key questions: “How”, avoiding theories detached • What did you think of this school year? from practice. • What have you learned? BB Prioritize “care” as a purpose; • What do you think we could do to improve? BB Hold trust as a premise; From these, parameters can be set to improve BB Recognize, enjoy, and recombine the the quality of teaching and student involve- existing potencies; ment, and education with fewer hierarchies BB Promote the balance of four-dimensional­ and programs. 4DxT flows; Marcio Ferreira de Araujo, São Paulo, 2010. BB Create collaborative environments and relationships.

The school will have a swimming pool, covered in Winter discovery and open in Summer. It will be surrounded by chimneys with tubes of hot air outlets to dry us. Adriá and Mark, Barcelona, 2009. LEARN, CREATE, COMMUNICATE 135

EDUCATION AND FUTURE New cognitive realities – Studies disclose that constant exposure to digital stimuli, such as games, mobile equipment and overlapping images may affect Rosa Alegria, São Paulo, 2011 the brain and the way it perceives things and processes information. Vice-Chairman of the NEF - the Future Studies Center at PUC-SP Director of the Brazilian Node of the Millennium Project Learning to unlearn – The time of the specialist honored by the industrial era is coming to an end. The knowledge era requires latitudinal, multifunctional, “The illiterate of the 21st century will not be those who cannot read and multicompetent profiles. write, but those who cannot learn, unlearn, and relearn.” Alvin Toffler The school that comes from within – There is no school that deals with in- teriority. It is as if we were living only one side of reality and throwing away It is in the schools that new generations will learn to create the future the entire creative potential. After all, we are complete. The only species able they desire. After all, we have been learning only about the past. How to face the outside world (horizon of changes) and the inner world (mental about also learning the future? horizon of imagination).

Looking back and going over the last twenty-five years in an imaginative flash- Study of the Millennium Project – Possible Futures for Education and back, it is possible to have a fair idea of how immense are the changes we are Learning 2030 living today and that will from now on advance at an even faster pace. We had no AIDS, no genetically manipulated food, no mobile phones, and no internet. The South Korean Ministry for Education and Human Resource Development The sheep Dolly, the attack on the Twin Towers and the invasion of Wikileaks has asked researchers from the Millennium Project, an international network would have seemed the result of a delusional imagination. If current trends of futurists researchers to which I belong, for an evaluation of future possibili- point to acceleration, this century will see technological changes on a scale 80 ties in the field of education and learning for the year 2030. What can we do times greater than in the 20th century. Facing this new world, what can schools today to take advantage of these new possibilities? Since new ideas can lead and learning centers do to avoid that the future shock, foreseen by Alvin Tofler to unexpected routes, it is prudent to ask: what might be their negative and in the 80s, be so intense? How can we take advantage of these changes? positive outcomes? These are some of the possibilities aimed at high-tech world for the education in 2030: Studying for the Future - A definitive feature of a society is its attitude in re- lation to time. Do our schools prepare people for what’s coming? Certainly not! • Just-in-time knowledge and learning The changes we are constantly undergoing can only be refined into solutions if we are able to look to the future. • Individualized education 136 DESEJÁVEL MUNDO NOVO

• Use of simulations • E-teaching: electronic intelligence systems for teachers

• Continued assessment of individual learning processes to prevent • Computers with extra-human intelligence emotional instability and mental disorders • Artificial microbes to enhance intelligence • Individualized nutrition to improve cognitive development • The teaching of morals and implementation of new metrics (emotional in- • Genetically enhanced intelligence telligence and spiritual intelligence)

• Use of global on-line simulations as tools for social research • The global brain: the development of collective knowledge on the way to forming a global brain and new stages of human consciousness • Use of public communications to support the pursuit of knowledge • Inter-religious and inter-cultural Studies • Artificial Intelligence Portable Devices • Increased use of games for learning, including online games • Complete mapping of human synapses to map the learning processes • Modular units of knowledge: management tools allowing each student to • Mechanisms to keep adult brains healthier for longer periods download what he needs

• Chemistry for brain enhancement They probably will not be implemented by 2030 due to cost issues, political in- terests and especially to the fear of institutions of losing their installed power, • Web 17.0 – integration of data, analysis, discussions, forums, into an orga- when faced by new educational capabilities. All these possible futures signal nized and semantic structure. The Semantic Web that uses virtual reality strategic pathways leading to a new system of teaching and learning. These are and contains an intelligent sub-system assumptions of a sustainable economy, viable only with the appearance of new leaders that will arise from a new educational system. • Integrated lifelong learning system

• Programs aimed at eliminating prejudice and hatred LEARN, CREATE, COMMUNICATE 137

To make of the world we have in content and aesthetics of mass media, but also broaden horizons, break the world we want down prejudices, narrow the differences. This is because, even though we live in a mediatic era, of knowledge and of information, in which we are flooded by Maria Arlete Gonçalves, 2008 news of what happens in the world in real time, the images and reports we re- Journalist, Culture Director of Oi Futuro. ceive are still in the hands of small groups comprised of large corporations. The wide world of the poor, the underprivileged, the deprived is only shown from Communication technologies are the so called suppressors of time and the perspective of those who dominate the media. space foreseen by the ancient Vedas, bringing people together and reducing geographical distances. With them it is possible to work towards approxi- Corporate social responsibility will progressively increase in the future. Busi- mating those different, bridging social gaps. To work with and for youth, the ness ethics, transparency, commitment to the environment and to sustain- heirs of this world that we also inherited and are pledged to pass on as one able development, the social private investment, social actions that make that is more positive, constructive, balanced, fair and healthy. A world that their knowledge and technologies available to the community from which gives clear signs of what needs to be rethought, reinvented, recycled, shared. they extract wealth will be fundamental conditions for the survival of enter- A world that increasingly seeks humanity. To carry out this mission requires prises, when consumers will be increasingly aware and less avid. The contri- the imagination that creates and the technology that leverages, which bution of citizens will be a brand attribute and major differential at pur- makes it, happen. chase. Power, success, glamour and status will no longer be arguments for sale and will be replaced by recycle, reuse, exchange, respect and responsi- A desirable future is the one we create every day, thinking of our great-great- bility. Enterprises will consistently encourage volunteerism among their em- grandchildren. A future where there will be more equal opportunity for those ployees. I see the creation of a Leave for Social Cause, in which enterpris- who are part of the social fringes. The so-called common urban youth, now es make available time and remuneration for employees to carry out projects considered a victim or perpetrator of society, will have increased access to tech- that contribute to human development. nologies and contemporary languages. As such, instead of being portrayed, it will be able to portray in a competent way their outlook of the world, the reality For a desirable future, I see a Museum ​​of Humanity Values, which will show of the communities where they live, and thereby change the surrounding envi- future generations examples of the wealth of human thought and behavior so ronment. In the world we desire, the youth will have voice and chance: it will be that these are not lost in time. Values such as generosity, honesty, ethics, love, the protagonist. After all, the future belongs to them. solidarity, word, trust and everything that may ensure humanity to the man of the future. Creating a museum to preserve, store and disseminate the values ​​of We believe that the democratization of access to culture, the fostering of citi- humanity, since many are in a process of rapid extinction, such as Honor, Faith, zenship and the new technologies will bring about significant changes, not only Principles, Word (in the sense of commitment), Heroism, etc… 138 DESEJÁVEL MUNDO NOVO

In this wonderful exercise that is the Creation of the Future, some other ideas occur to me for tomorrow’s bank of ideas. For example: The PEV (Place for Ex- perimenting the Void) to detoxicate people from the excess of information they are submitted to daily. Their slogan: “Delete to delight.”

Along the same line of thought, I suggest the PCS – Place of Consumerism Slowdown. In the near future, where there will be greater awareness of be- ing and not having, there will be units of re-education for sustainable living, which will teach people to understand and free themselves from uncontrollable and insatiable desire to buy, and to learn new ways to live better with less.

Passion Leave – enterprises grant leave to collaborators who are in a state of being in love, that is to say temporarily incapacitated for activities that require concentration, focus, reflection and production. This way, enterprises will also collaborate to sustain the level of enamoration, without which the world would be dull and much sadder.

The sky is the limit when it comes to imagine a better world. Is all of this just a fantasy, a dream? How about seeing them come true in the future? We just have to start!

Museum of Human Values. Illustration by Katheryn Cabrera, Dominican Republic, 2009. LEARN, CREATE, COMMUNICATE 139

Create Futures Comics Contest. Alexandre Szolnoky, Brazil, 2011. 140 desirable new world

Alexandre Szolnoky, Brazil, 2011. TAGS: aprendizagemTAGS: affection - ciclos – competênciasautonomy – choice – conhecimento – connection – – convergênciaconvergence – criatividade – creativity– diversidade –culture - educação – cycles – – emoção fundamental – escola – expressãorights –- familyfases da– fear vida – -flows fisiologia – gaia da – interdependenceweb - intuição - – linguagem - lovepensamento – kronophagic – pulsão – means - sensação and ends – síntese – standards – tecnologia – – qualitativo regulation – self knowledge – synapse

aprender, Criar, BE, RELATE, CONNECT 67 comunicar

“Optimism is a strategy for making a better future. Because unless you believe that the future can be better, you are unlikely to step up and take responsibility “Frase”for making it so.” Noam ChomskyAutor 142 desirable new world

Adão Itusgarrai, 2009. A Neat World / End of body dictatorship: bald, cellulitis, belly, buttocks are a “must” / Genetically engineered vines, yield wine bottles / Scientists have discovered the anti-guilt pill.

Just to give you a small sample, we with physical or racial form ceased to Curiosities of the listed some interesting inventions and exist long ago; now the type of wrap- Forties processes. For instance, in matters of ping humans come in is unimportant. fashion, much has changed. The recent We believe that there was a contribu- The dear reader who has followed us experiments with Teletransport Color tion by the Memorials of Current this far must be curious about details Change gave us new options in post- ­Barbarities and the Simulators of the on communication, design, fashion, disintegration atomic rearrangement. Future. We could watch puzzled physi- and the arts in our time. This is such an Now it is possible to choose, for exam- cians examining little shrunken old encompassing subject that it will be ple, skin color (violet has become a suc- ­ladies, with fake bouncing breasts and addressed in the next volume, where cess) or hair type (straightening is over!). buttocks popping out of their wrinkled we will discuss how culture, communi- Soon we will be able to choose our skin skin as if they were soccer balls. Perhaps, cation and their tools contributed to shades on the Pantone scale. Indeed, it the decline of interest in cars also the transition we underwent in re­ is noteworthy that the policies of quo- changed the relations with the body; no cent years. tas or any other such thing associated longer does a chassis have to go to the 143 auto body shop for refurbishing in hosts that influenced their children au- ­order to be more coveted. dience through their ways of acting and The much dreamed of Flying Back- dressing disappeared, and a curious re- packs exist today and carry us, but we sult was that there was a drop in teen- can also use Flying Attire. In a nice tan- age pregnancy. gible / intangible balance, the invention Increasing acknowledgment of di- of Eye Drops for Myopia of the Eyes versity as a hallmark of more sustain- was followed by Eye Drops For Myopia able and harmonious times has even of the Glance, increasing the ability to led to the formulation of Fundamental see with the soul. Diverse Rights: having rights to mass Soon after Rio + 20, other compen- education, housing, or healthcare only Caio Castello (left) and Sarah (right). satory credits were created – the first at- is not enough. We now have the Right FILE Rio de Janeiro, 2011 tempts to regulate flows in 4DxT dimen- to Diverse Housing, Right to Diverse sions. Dread Credits, paid for activities Healthcare, and to diversity in Educa- that used to generate fear and eroded tion, Family, Work, Citizenship and all trust. Credits for Time Consumption, other areas of everyday living. paid for kronophagic1 activities that Very significant and big changes wasted excessive amounts of people´s occurred in terms of love relationships, cognitive surplus. Diversity Credits were such as the new profession known as the first, and soon showed heavy impact Lust Plunger, a therapist for those cases on audiovisual production. At the be- in which no one took the initiative; or ginning of the century it was common the reform of the Foreign Affairs Of- for the same show to be featured in al- fice, which progressively took over the most all theaters, jeopardizing diversity. increasingly frequent cases of distance The credits paid fueled a strong inde- love. In the ‘10s, we saw a multiplica- pendent production. Soon, sexy TV tion of sexual options, reaching a total

Frank R.Paul, 1928 1 That consume time: Krono - time; Fagos - eat 142 desirable new world

Demassification of tastes An extensive demassification of tastes and preferences will occur. This process will begin with the democratization of the media, the appreciation and protection of cultural products, and freedom of expression. The “World Day of Small Cultural Production” will be instated and all neighborhoods will get organized to make it a great and important integration event. Carlos Eduardo, Leandro, Tais, and Olindo Antonio, São Paulo, 2010.

balance of giving and receiving.” Or even a few more simple ones: “What did this relationship cause? Restricted? Carlos Dala Stela, 2011 Expanded? Diversified? Nurtured? Did of fifteen2, not to mention the most bi- Elements that caused quite a stir you feel more confident? “. The truth of zarre preferences. Family formation fol- and discomfort, but had undeniable ef- the matter is that some differences have lowed this diversity, especially thanks to fect, were the Affective Footprints and surfaced, for example, the number of In Vitro Fertilization and the like. In the the Index of Love Relationships Sustain- defenders of sustainability that had ac- years twenty, this overload of experi- ability (ILRS). Actually, these matters tually been consumers of people, with ments led to a return to more ordinary were sometimes addressed with mathe- very low ILRS and Negative Affective patterns, also because genders were re- matical coldness. “Coefficient of varia- Footprint. Fortunately, this phase is be- lating better. tion of partners vs. annual amount of hind us. In the early ‘10s, it was evident unhappiness generated.” “Coefficient that we were living a moment of Sexual 2 Hetero; bi; transvestite; transvestite - bi; transexual; of age difference vs. bank account of Liberation and Repression of Affection. transexual - bi; bachelor and this two times (each gender) in addition to the hermaphrodites! one of the partners”, “Coefficient of So, an intense Affection Liberation and Be, Relate, Connect 145

Sex Sophistication release operation peared only within an inch of the top that meager centimeter mentioned, into was launched. In this, as in other areas floor! We are very, very recent in the one year. We then find that we pro- of life, we dedicated ourselves to fight- evolutionary history of life, and yet, we gressed very slowly, until what would ing against trivialization, in all forms, have an extraordinary ability to change correspond to December 10th of this ficti- and moved from quantity to quality. the world around us. Why? What grants tious year. On this day, would begin Profound and surrendering affec- us this capability? communication through language and, tion and love relationships, have an ex- This becomes evident in another from then on, the story picks up speed. traordinary sensitizing potential. With parallel, in which we transform the one The 24th day corresponds to the Upper them came all the other changes that million eight hundred thousand years of Paleolithic Revolution, with its cave were already under way, mainly in the learning and communication processes. The history of Humanity, which already has a steeply increasing pace accelerat- ed even more.

Our history in a year and a day.

In order to set a time parameter, let´s place the history of Earth, with its four billion years3, next to a building with more than one hundred stories and 400-meters high. We will then realize that the Homo genus would have ap-

3 Peter Russel, in The White Hole in Time, available in video and book. 142 desirable new world

speeds up greatly. Especially when po- Gaia, the Earth as a tentialized by the use of tools like the Living Being media, or ICT. Culture, Creativity and Communication are Our Nature. Kanga- In the mid-twentieth century, man roos jump, algae do photosynthesis, hu- walked on the moon and, for the first mans create. At the end of the ‘10s, the time, we had a full view of the Earth, hypothesis that creativity, knowledge, beautiful and blue, moving through culture – our much celebrated intangi- space at 107,000 kilometers per hour. bles – are the one characteristic that de- This picture really was worth more than fines us as biological beings has become a thousand words and changed the widely adopted. We are Culture and world, because seeing the Earth from Creativity, and with them, we trans- afar has given us the perspective that Ângela Léon, 2012. form our surroundings. Of course, there we are one. The responsibility and the are other animals that have language or feeling of oneness resulted in the ad- paintings, incipient language, and sym- culture, but we have the chance to play vance of ecological awareness. And, at bolic exchanges. Our entire history, as with them, exchange, share, translate, the same time, appeared the Gaia The- we know it, takes place in the last day of remix, relate. And all this added to free ory, proposed by the scientist James this one year that corresponds to one will. Hence, the enormous transforma- Lovelock4, which was then expanded by centimeter! The birth of Christ would be tive potential that enabled us, in such a others, such as the Nobel Prize laureate, at 2 pm, the Discoveries and the Press at short time of existence on the planet, to Lynn Margulis. 9:30 pm, the Industrial Revolution at promote such a transformation. The name Gaia is a tribute to the 11:00 pm, and everything that our life is What for? This was the question; primordial mother-goddess of Greek today, just a few minutes before mid- for, after all, knowing the purpose of mythology and, according to this hy- night of the 31st day… each thing is one of the premises for pothesis, Earth is a living being, because From this analogy it becomes clear our sustainability. Could it be that we its biosphere has the capability to gen- that when we begin to communicate had a specific function within the so- erate, maintain, and regulate the condi- and exchange symbols, that is, finally cial and environmental ecosystem of

becoming cultural beings, everything planet Earth? 4 http://www.jameslovelock.org/ Be, Relate, Connect 147

Medieval alchemical engraving. we were all connected by the Web, here are the three pillars that undergird Johannes Fabricius. communication systems, GPS, satellites, the framework of our book: Intangible mobile phones that created a layer of + digital technologies + collaboration. information and communication in real To feel part of the whole, connect- time around the planet. And at the ed, healed one of the great evils afflict- tions of its own time, just shortly over one decade ago, ing humanity and that in the past caused environment. In we bought-in the Gaia hypothesis, we so much fear, pain and war and, of recent decades, understood our function as humanity. In course, fanaticism. Finally, we feel that this hypothesis had the evolution of live beings, the nervous we belong, are welcome. And when the greater acceptance, system is one of the last things to be primeval deprivation was remedied, the to the extent that the formed. We are Gaia´s Nervous System. way was paved for real autonomy. study and practice of inter- That is why we have this capability to The drive for change was there, dependence made the interconnections transform everything so fast. That is there was a purpose: to be a good ner- among all living things more evident. why culture, creativity, and knowledge As described by a child: “It is as though are our Nature. everything was a pool and in this pool This perception had a greater im- there were some harder pieces, gelatin, pact than the falling of a giant meteor. that are the living things. When the The Earth is a living being and we are pool water moves, everything moves. its nervous system. What a responsibili- When a small piece of gelatin moves, ty and what an opportunity! Conse- everything moves. Everyone feels what quently, much has been elucidated and everyone does. Everyone feels what has given us the means to, in such a everyone­ feels” short time, change so much. If we are This is just what happened. We neurons, we need to connect and work sensed. And all that is sensed makes in integration; synapses are made by sense. When we felt, we were affected ICTs, the circulation of information and and the Gaia hypothesis was confirmed. knowledge allows us to feel and experi- The Nervous We were able to feel, to sense, because ence Gaia and its processes. Note that System of Gaia. Angela León,2012. 142 desirable new world

vous system, able to feel with the great- that appeared in the search is that with est possible accuracy what happened to the highest number of views. Some- Gaia and all her creatures. We had to thing similar happens with our memory: know the cycles, favor the flow, under- we remember the things that are associ- stand the time, and circulate informa- ated with the greatest number of refer- tion. Be affected. rals. The same process is repeated in na- This would only be possible if we ture: the more something is repeated, could go beyond our culture, transcend the more likely it is to last. Biologist it. Can a nervous system have neurons ­Rupert Sheldrake5 raised the Formative that refuse to “synapsetyze” with oth- Causation hypothesis, according to ers, for whatever reason? Or have starv- which Nature operates by “habit” and ing or obese neurons? Patterns had to every element of nature contributes to be broken, to prevent us from falling a kind of collective memory, Morphic into the same habits and mentalities Resonance Fields, that act as matrices. that had generated an unsustainable Simplified, this means that the more of- world. How to change our mentalities ten an apple grows round and red, the and habits? greater the probability that apples will be round and red. Habit and repetition shape evolution. Transcending So, we converge. People and their languages, using all technologies – both Culture hard and soft – to escape the shackles of Convergence of Disciplines had dis- our culture, to deprogram ourselves, to closed the enormous power of habit create other sensitivities and glances. and repetition. This revelation became Some changes can happen by adjust- explicit through search engines, like the ment, such as a ripening fruit. Others, late Google, which prioritized access to 5 Morphic Resonance, The Nature of Formative Jaime Prades, Brazil, 2012. what happens most often: the video Causation, 2009 edition. Be, Relate, Connect 149

buy designer-brand items, if everything and that rendered so many people pow- was fake and the result was banaliza- erless and unhappier about their lives tion and generalized accessibility? There and with what they had. is little distinction between the jeans The first Renaissance came when that is worn by a millionaire and the we got united geographically, a mo- Lucas Buarque, FILE, Rio de one worn by a street vendor. Really ment of external knowledge; conquest Janeiro, 2011. valuable things are of another nature. of space; society and economy oriented Affection, learning, experiences, towards tangible goods and processes. only by changing state, like the meta- creation, and care are the ends. All the The second Renaissance came from in- morphosis of a butterfly. It became im- rest are merely means. We seek inner ner knowledge, conquest of time and perative to change state and get over comfort. Comfort for the soul and a clear from the quality, understanding, and the caterpillar stage, both consumeristic conscience. A bountiful heart filled with depth that it provides. From a new and crawling. Change mentalities and affection, skin satisfied by soft touches, economy and society built upon the habits, to deprogram repetition. Before, and a mind full of intense memories. The centrality of intangibles and the con- we learned through pain and by error; new and multiple values, metrics and vergence between the areas and sec- now, by choice and pleasure. 4DxT indicators that we developed tors it requires. We started to leave behind our em- helped us to feel that what matters are phasis on the tangible, and it became relationships; because it was through quite obvious that money – in all its them that we improve and evolve. Cycles, Flows, forms – was a means and not an end. Previously, the life of the nobility Interestingly, billionaires no longer exist and celebrities was remarkable. Today, Regulation and there are few who want to devote we know that nothing is as amazing as When we “synapsetize” and were able themselves to the stressful activity of everyday life and no fiction comes near to sense Gaia, we were also able to per- becoming millionaires. Much effort and to what it has to offer. People no longer ceive flows and cycles in several 4DxT little result, since one cannot take along allow their desire, will, and good faith dimensions and, thus, regulate them. assets to the hereafter, and the off- to be hijacked by the media. The media We note that in nature, in us, in process- spring, usually ill-prepared, quickly stopped showing bodies, persons and es, everything happens by pulses, alter- squander the inherited fortunes. Why situations that were set up and unreal nating phases of expansion and con- 142 desirable new world

Profession PRISM MAN Listening To fight closed outlooks we need new In the future, people will be able to hear one perspectives on existing things. The Prism Man, another in active, lively listening. They will be with his utility belt that holds smells and other entitled to enter the mind of others, and will recreational tools, helps people to relax and to not be so worried about their ready-made develop other outlooks beyond their reach, ideas. Creativity does not blossom within what releasing the different prisms that each one is already known. We will sail towards the carries inside. unknown! Mario and Alberto, São Paulo, 2010. Rita Mendonça, São Paulo, 2009. Gabriella Vallu, FILE Rio de Janeiro, 2011.

The Gift that has changed the world People of all ages, in all parts of the world, traction. Now we choose and, according Aware of cycles, we developed our woke up with a gift at their side. It was an to the context, we oscillate in a more intuition better and, consequently, abundant and generous dose of good humor. conscious and harmonious way, be- made faster decisions according to the Everyone – without exception – was affected. tween the Concentrated / Mono and common good and common sense. We In the day that changed the history of mankind, Decentralized / Multi patterns. The Cen- were able to detect cycles and the tim- we had the chance to recycle grudges, tralized is no longer called Dominant6, ing of each thing. Time needed for one- prejudices, worries, dreads, fears, sorrows, because Power itself is no longer of in- self and the other, respecting each hindrances. Everything was transformed into terest. Of interest is the power of do- other´s rhythms. That changed personal, lightness. And, as the packages were opened ing. And the power of being . The myth professional, political relationships and, and the good humor apportioned, the world of the survival of the fittest was over- of course, the processes of learning and became better. We held hands. We added up thrown. Nature is collaborative, cyclic, production. We no longer suffer when talents. Found solutions, and did what had to be done to live fully. Today we celebrate it as flexible, changing, interdependent. So we are in the “winter” phase, appar- the Day of Grace, Laughter, and Joy. are we, after all, we are nature, too... ently barren, but where everything is dormant and germinating. We no lon- Monica Cristina, Brazil, 2009. 6 As proposed by the previously mentioned Rianne Eisler, in “The Chalice and the Blade” ger want to be endlessly fruitful. We Be, Relate, Connect 151 know that nothing in nature grows for- We quit the Internet for a while by seeing that there is nothing to lose ever. In the 4DxT economy, and society, and dedicated ourselves to others. Prac- or fear, because failure usually leads the word growth was replaced by evo- ticed techniques, such as “How Cool!” 8, back to the situation in which we al- lution. But evolution towards what? where contact with others is based on ready are. And, making the effort, the listening and accepting, on the premise person might just get somewhere else... Homo Estheticus7 that what he or she is and does is really cool! And of course it is, since there are For centuries we have devoted our- no identical human beings on the face selves to criticizing, pointing out errors, of the Earth, or I should say, in Gaia´s identifying problems. The acidity of skin. The game “Fortunately and criticism was a measure of the intellec- Unfortunately”9 was also efficient: to tual competence of those who spread it revise points of view on the facts of life around. But in order to connect to and it is enough to describe them sometimes form the nervous system, one had to with the word “fortunately” and some- love others. This required a new pos- times with the word “unfortunately” ture: to devote oneself to seeing the The game “What Could Go Worse?” best and positive in each person or con- helped us to see that everything is rela- text. To work on existing potencies and tive and that one can always be bolder. see the glass half full, as I suggest In this game, the person that wants to throughout the book. We undergo in- do something but is afraid of failure tense training to see beauty in every comes to realize his or her current situa- situation of life, to realize the beauty in tion. Afterwards, the person compares ourselves and in others. And through the situation he or she would have to beauty we gain lightness and joy that face if the idea actually failed, and ends pave the way to the possibility of finally 24- hours Wise Man Council. Can be telepathically establishing binding trust. 8 Infallible relational technique, by Wellington contacted to answer questions. The users must multiply the Nogueira and his “Doctors of Joy’ advice received. Giselle Romano and Mariana Lafuente. Illustration Paulo Lara, Dominican Republic, 2010. 7 See philosopher Michel Maffesoli, and others 9 Game by Adriana Klisys 142 desirable new world

The colors, shapes, sounds, move- breathe, touch, move, like, transform, ment, and all sorts of experiences per- invent. Synesthesia10 replaced anesthe- ceived through the (at least...) six senses, sia, since neurons must work with the prepared us to see beauty, trust, and de- utmost sensitivity and perception. vote ourselves to affection. As for dress- Children play to learn and so, we ing, we left behind the classic little black devoted ourselves to playing to develop dress or jeans and T-shirt, and carefully loving capacity and all forms of love. chose to wear what best shows who we We expanded the repertoire of degrees are and what we feel each day. We no and diversity of ties, previously restrict- longer intend to be anonymous and in- ed to friends, family, and spouses. Men visible, but rather, we want to be no- learned about complexity, long-term, ticed and understood in our uniqueness. and care from women. Women, in turn, The cities and places where everything learned about simplicity, focus, and Bionic Talking Moustache. Anonymous. Rio de Janeiro, 2011. communicates, speaks, and provokes, lightness from men. Women, always so helped us. The forms of every thing serious and sometimes boring, are now were carefully chosen to be functional. learning to play and to have fun with Sunday lunch Like the colors of this book, which com- men. Being together began to be more We realize the importance of contacts and bine the yellow of creation with the vio- fun, and the kronophagic activities no welcome people who share a common history, let of transformation and with the longer take up much time, which is now DNA, roots, and decided to retrieve a tradition green of healing. And honor the diver- dedicated to interaction and play to re- lost many years ago, the Sunday lunch. We sity, lightness, and boldness of the Bra- invent the world. Playing to find out have created an Exchange of Experience and zilian culture. what others like, what makes us happy, Affection Network, in which each family shares Realizing that creativity is our es- what is different, what brings us to- a special moment forming a Bank of Fondness, sence and nature, we engaged in all gether, what we can build together. Love, Experiences. Each family also has its own forms of creation, expression, self- Again, diversity was hailed as the solu- Materializer to ensure that beloved family knowledge, and contact. This is how tion and not as the problem. members get together physically. Fred Gelli and Roberta Jambor, São Paulo, 2010. drugs and narcotics were replaced by sensory experiences of all kinds: create, 10 Many senses working together Be, Relate, Connect 153

From Fear to the Now GTT - Global Telepathic Thought _ Turning into the nervous system of this TACTILE creature called Gaia meant to trust and A satellite that connects people in a global surrender. Establishing contact and ties ritual was invented. People sit on the ground so that the flow of information and and when they put their hands on the ground, feelings could tell us what was happen- they become attuned with everybody else. In ing in each part of Gaia, what she needs, this way, it is possible to exchange positive likes, and asks for. We realized that this and negative thoughts. The flow neutralizes was love. When we did not feel wel- and creates balance and, in the end, everyone goes away feeling lighter and empty, ready to come or that we belonged, or when we start all over again. were not aware of our capacity to Fred Gelli and Roberta Jambor, São Paulo, 2010. choose, we operated out of fear. Our commitment to building environments and ties of trust was successful, we freed cording to their way of being, context, ourselves from fear, and were able to time, and capacity. experience love. Little by little we were breaking out When fear transmuted into trust, of the model and, each new person that The Time Elevator. Lourenço P. Duarte Braga, FILE, 2011. the relationship with the future trusted and left fear behind, was one changed. Before, it frightened us: pan- step closer towards the birth of that oth- ic (from the Greek “pan”, all) in the er desirable world. One more, one original meaning of the word it is fear more11 one more. To the extent that each Profession: Living story of the whole. This fear of the breadth person believed and adhered, flows of More than storytellers, we shall have people of possibilities made us settle for the trust were created, currents became in- who will be “Living Stories”, who are able to repetition of familiar patterns. Once creasingly intense, until it was no longer be and convey the history of many cultures we find this breadth fun and not scary possible to resist. We managed to break and people. Dressed as stars and planets, both male and female, interposing the light of we allow ourselves distinct choices. We through that barrier where dreams are different shooting stars. forgive and accept a priori. We believe 11 That perception appeared when accompanying the Giovann Barontini, São Paulo, 2010. that each one does his/her best, ac- lovely collaborative financing that made this book possible 142 desirable new world

no longer individual and become collec- ness that we had been practicing for The Desirable and tive. And when they reached the collec- years, allowed us to live in the present the Plausible tive unconscious they began to germi- and enjoy time. The expression “Give an nate and fertilize attitudes and choices. F5”13 became recurrent: its reference to Future scenarios usually start from The change foreseen by the proph- the computer key with the “update” conditions as they are in the present ecies took place, but it was not the end function was appropriate, at a time and project them into the future. They of the world but the end of a world; the when we forgave the past and did not seek plausible futures. But what to do end of a way of thinking and doing. The fear the future. To “Give an F5” in all when we want to change the condi- pregnant world has changed state. We our differences to enjoy the present tions of the present and project other went from surviving to living. Animals better. And to better accomplish our things? Break with the present, and are instinctive and reactive out of fear. mission as sensitive neurons. dream of the desirable. And why do We, now driven by trust and love, could What about war? Why don’t we we believe that the desirable is not finally be creative, as is fitting for a spe- talk about war? Because it no longer plausible? cies that dominates languages, has free makes sense. It was the outcome of ig- Choose a plausible future and ask will, and common sense. norance and, today, nobody believes in yourself if it is what you want. If the an- We apply our creativity, free will, it. There was even a time when some swer is no, why consider that, although and common sense to create desirable governments attempted to incite war, undesirable, it is plausible? Do the op- futures. What for? To have desirable shortly after the 2013 Big Bubble, and posite exercise and think of a desirable presents. the Data Blackout created to cover up future. Ask yourself if it is plausible. No? The future is a North Star, a com- responsibilities. But, when called to And why not, since it is desirable? Why pass12. It’s like a tuning fork that tunes serve, people chose not to go to war. not try? Usually, the worst that can hap- and gives the tone of the present that And if no one goes, there is no war...14 pen in every choice we make is that fail- we have chosen. For it is in the here and ure can take us back to the same point now that one can be happy, since the 13 This is one more of the awesome expressions where we started. Why not try, since the before has passed and the after does “hacked” by the “Circuito Fora do Eixo” http://foradoeixo. worst point of arrival is exactly the same not yet exist. The Education for Aware- org.br/institucional where we are? 14 See the one-minute film on this subject, directed by Why not? Why is that so? What is 12 From there the logo of Enthusiasmo: a compass is for Légis Schartzburd and myself, in the early 1990s. http:// orientation and the butterfly is for transformation. www.youtube.com/watch?v=NRLu2cLx_N0 the purpose? This takes care of what? Be, Relate, Connect 155

We go back to being wise as children Many of the futures described in and doubt everything; back to seeing this work of fiction could be implement- the many naked kings15. Our senses, ed. And soon. now so sharp, today clearly understand Why not? whatever makes no sense in whichever area of life,​​ society, economy. We are creativity and choice. We have the ability to handle all languages. We recreate our future at any moment. It does not exist, yet. Anything is possi- ble, even the desirable. What does the future hold? We do not know. But we do know that the vi- sions of a metallic, sterile, homoge- neous, symmetric, cold, mechanical, uni- form world of the past have encouraged us to do differently. We have changed direction and that future did not materialize. All that we know about the world that is arising is that it will be collabora- tive. There is no other way to secure the time, resources, quality, and the harmo- ny we desire. And that is possible.

15 From the children’s fable, The Emperors New Clothes, where only a child dares to comment on the fact Dawn. Monique Deheinzelin. São Paulo, 2008. that the king is naked. 156 desirable new world

Extract from the book "Images of the Future", by Fred Polak

In 1961, Fred Polak one of the pioneers in futures studies wrote a master- ties, but actively promotes certain choices and in effect puts them to work in piece: Images of the Future relating the development (or not…) of a culture determining the future. A close examination of prevailing images, then, puts us with how they imagine the future. Below are some paragraphs of the final in a position to forecast the probable future. chapter in which he synthesizes this relation.1 Any culture which finds itself in the condition of our present culture, turning (…) First, we found the positive image of the future at work in every in- aside from its own heritage of positive visions of the future, or actively at work stance of the flowering of a culture, and weakened images of the future as a in changing these positive visions into negative ones, has no future unless primary factor in the decay of cultures. The image of the future has been strong counterforces are set in motion soon. This view is of crucial importance represented as itself subject to a dialectical movement between the poles of for practical policy. It opens up new vistas for policy-makers in the areas where optimism and pessimism. they still have freedom of planning and action.(…)

Second, we found that the potential strength of a culture could be measured by measuring the intensity and energy of its images of the future. These images were seen to act as a barometer indicating the potential rise or fall of a culture.

Third, the concept of the image of the future has made it possible to move from diagnosis to prognosis. This is possible because of the intimate relation- ship between the image of the future and the future.

The image of the future can act not only as a barometer, but as a regulative mechanism which alternately opens and shuts the dampers on the mighty blast-furnace of culture. It not only indicates alternative choices and possibili-

1 Extract from http://storyfieldteam.pbworks.com/f/the-image-of-the-future.pdf Final Chapter: New Perspectives, paragraphs 4 a 7 Credits, Acknowledgements, and History

“I’m interested in the future because it’s where I’ll spend the rest of my life.” Woody Allen 142 desirable new world

Thanks to EVERYONE WHO made this book possible! If it were not for the brave and unique outlook of my parents Gini and Jacques and my daughter Rita´s, this book would not exist. This book was a collaborative process, the fruit of networking and team work. Without the dedication of this extremely agile and enthusiastic team its realization would be impossible. Coordination and Supervision: Marina Alonso; Production: Dina Cardoso; Editorial Assistance: Felipe ­Jordani ; English Translation: Eugenia Deheinzelin and William Krell (Special thanks to both!); Graphic Design: Helena Salgado, assisted by Carol ­Lèfreve, Marilia Glaffira and Marianne Lépine; English Version Proofreading: Martha D. Schlemm; Portuguese Original Text Revision and Proofread- ing: Antonia Schwinden and Rita Kohl. I wish to thank the inspirational texts of Angel Mestres Vila, Arnoldo de Hoyos, Aron Belinky, Jacques Dezelin, Jorge Wilheim, Joxean Fernan- dez, Maria Arlete Gonçalves, Melanie Swan, Silvina Martinez, Pichi de Benedictis, Rosa Alegria, and Wellington Nogueira. I call attention to the fact that most of them resulted from participation in Crie Futuros activities. The illustrations for our book were made especially by our expert visualizers of the future: Angela Leon, in 2012, and Rai (Raimundo Guimarães Junior), in 2008. Special thanks to Adão Iturrusgarai, Carlos Dala Stella, Céu D’Ellia, Claude Giordano, Guto Lacaz, Jaime Prades and Monique De- heinzelin for the beautiful images ceded. Our special acknowledgment to the fabulous futuristic illustrator of the 1920’s and 1930’s, Frank Paul Ru- dolf and thanks to his grandson, William Engle Frank for allowing us to use his images. Valuable contributions also came from Paolat de La Cruz, from the magazine La Lengua, and from Montevideo Comics. Partners and supporters who made this publication possible: the 288 crowd founding collaborators, listed below, as well as Pedro Molina and Ignacio Abbad Slocker, Centro Cultural da Espanha em São Paulo/AECID; Ricardo Resende and Ana Maria Rebouças, Centro Cultural São Paulo ; José Mauro Gnaspini and Kiko Azevedo, Virada Cultural/Prefeitura Municipal de São Paulo; Luiz Coradazzi and Liliane Rebelo, British Council; Laís de Andrade Villela and João Sassarão, Pancrom Gráfica. The partnership of Arnoldo de Hoyos and Rosa Alegria, Núcleo de Estudos do Futuro PUC/SP; Aron Belinky, Vitae Civilis; Sergio Miguez and Gil Torres, Livraria Cultura; Thiago Alixandre, Preta Ribeiro and Tati Almeida, Coletivo O12; André Palhano, Virada Sustentável; Luis Felipe Otavio Ri- beiro, Catarse. To all of those whose futures were collected in our wikifuturos or corporate workshops that fueled this book. It is possible to “wikilize” this futures from the boxes, using the search tool in www.criefuturos.com. A large portion of the researched futures have not been published in full, but they appear in my text – inspiring, amusing, and intelligent! Credits, Acknowledgements, and History 159

Crie Futuros Thanks... This book is the result of the Crie Futuros movement, which is why we took the opportunity to publicly express our gratitude to those who be- lieved and supported the project. I start by thanking our “godfathers”, who made our beginning possible. It was a great encouragement for us to know that we were worthy of the much-coveted awards received: “Convocatória Aberta Permanente” (Spanish Agency for International Cooperation and Development) or “No- vos Brasis” (“Oi Futuros”). Also for the invaluable conversations that helped to improve the project, our thanks to Ana Tomé, Director of “Centro Cultural da Espanha no Brazil/AECID”; Alfons Martinell, Director of Cultural and Scientific Relations of AECID; Maria Arlete Gonçalves, Culture Direc- tor of Oi Futuro, Samara Werner, Education Director of Oi Futuro, Ana Toni Ford Foundation representative in Brazil, Marie Suzuki Fujisawa, Culture Coordinator of Senac-SP. Special affection and admiration for Ana Tomé and Maria Arlete, great inspirers of Crie Futuros. To all the people who, since 2008, have made or are still part of this team, to them also our special thanks. As it is impossible to list all of them we highlight Ricardo Lima, of Bess Multimedia, creator of our website and technology, helped by Ronaldo Gonçalves Alves. To those who have car- ried on the coordination over these years, my true companions: Dina Cardoso, Marina Alonso, Tatiana Dascal, Luciana Prieto, and the invaluable care of Marlene de Oliveira. João Sebastião Pavese, Bangalô Filmes for the audiovisual production over these years. Paula de Paoli for the graphic concept of Crie Futuros. The unforgettable generosity of those who followed our journey: Cristina Meirelles, of Casa Sete, Maria Cândida di Pierro, Célia Sanda, Zeca Nunes; Gisele Schwartz, Ana Maria Wilheim, Robson Ruy, Miguel Yasuyuki Hirota, Odara Carvalho, Daniel Pires, Pedro Caetano Guedes. Thanks to all of you who have been with us all these years! Crie Futuros expanded and acquired diversity thanks to the Crie Futuros Nodes. We emphasize and appreciate the excellent work carried out by Thomas Guido Ill- gen, Transit Projectes, Barcelona, ​​Spain Node; Sergio Machin Cauda, Traful, Canelo- nes, Uruguay Node, Paolat de la Cruz, Revista Lengua, Santo Domingo, Dominican Republic Node; and the important collaboration of Mauricio Delfin and Lucia Cuba, Realidad Visual, Lima, Peru Node; Katya Padilha, Mosaico Cultural, Valparaiso, Chile Node and our “Honorary Node”: Centro de Expresiones Contemporáneas, Rosario, Argentina, Pichi de Benedictis. To our partners, whose knowledge and vision helped to shape and carry out the project: Rosa Alegria and Núcleo de Estudos do Futuros/PUC-SP; Jordi Pardo, Barce- lona Media; Angel Mestres, Transit Projectes; Bruce Mau e Bisi William, Massive Perfume spray for bus stops. Cristian, Uruguay, 2009. Change Network; Ronaldo Lemos and Paula Martini, Centro de Tecnologia e Socie- 142 desirable new world

dade and Overmundo; Reinaldo Pamponet, It’s Noon; Wellington Nogueira, Doutores da Alegria; Pedro Jatobá, Produtora Cultural Colaborativa; Fred Gelli, Táctil Design; Angeles Díaz, Fundación Simetrias; Guiomar Alonso Cano, UNESCO; Jesús Prieto de Pedro, Consultores Culturales; Incuba- dora Tecnológica de Cooperativas Populares da FGV; Cássia Navas, Teatro da Dança; Danielle Fiabane, Instituto Criar; Laura Topete and José Luis Mariscal Orozco, University of Guadalajara – UDG Virtual; Francisco Simplicio, Special Unit on South- South Cooperation; Yoshio Kakishima and Sa- nae Kosugi Bunka Fashion College; Ronaldo Robles,Cia Quase Cinema. My brother, Daniel, always taking care of everything and everyone, my sister Monique and also caring-concep- tual mentors of Crie Futuros: Graça Cabral, Eduardo Gia- comazzi, Beatrix Overmeer, Thomas Buckup, Léo Brant, George Yudice, Sylvie Duran, Célio Turino, Fernando Rue- da, Fernando Vicário, Sylvina Martinez, Silvia Villar Val- verde, Ângela Hirata, Edson Natale, Julia Forlani, Anna Helena Altenfelder, Anna Claudia Agazzi, Alvise Migoto, Lorriane Johnson, Michael Kundt, Ariel Kogan, and the guys from “Circuito Fora do Eixo”. And my very special thanks and apologies to those who I regretfully forgot to mention, and who I will re- member as soon as the book is in print.

Souvenirs Machine. Filipe Meira Isenfee. Rio de Janeiro, 2011. Credits, Acknowledgements, and History 161

It was thrilling and fascinating to follow step-by-step the adhesion of the dear 288 crowd funding collaborators listed below. Abel Falbo • Adélia Borges • Adélia Francheschini • Adriana Fortunato • Adriana Klisys • Alessandro Azevedo • Alexandra Aparício • Alexandra Schejelderup • Alexandre Andrade • Alexandre Gomes • Alexandre Rebouças • Alfredo Martini Júnior • Alice • Alice Junqueira • Ana Carla Fonseca Cainha • Ana Correia • Ana Luisa Lacombe • Ana Maria Wilheim • Ana Terra • André Martinez • Angelo Filardo • Angelo Piovesan • Anna Helena Altenfelder • Anna Van Steen • Antônio Mafra • Ariel Kogan • Ariston Batista • Arô Ribeiro • Aroldo Batista • Augusto Tiburtius • Beatrix Overmeer • Bento Andreato • Beto De Jesus • Beto Firmino • Bia Blandy • Branca Mandetta • Bruno Caramelli • Bubby Negrão • Cacá Machado • Cândido Azeredo • Carlos Dala Stella • Celso Pan • Cesar Piva • Chris Lima • Cibele De Barros • Cintia Carvalho • Clara Irigoyen • Claudia Missura • Claudia Proushan • Claudia Taddei • Claudio Alvarez • Claudio Guedes • Cristina Zaccaria • Cyrce Andrade • Dani Lima • Daniel Deheinzelin • Daniel Domeneghetti • Daniel Lima • Debora Laruccia • Demétrio Luiz Riguete Gripp • Denise Chaer • Denise Scarpa • Diego Conti • Dina Cardoso • Diogo Melo • Dulce Maltez • Edegar Ferreira • Edgar Andrade • Edith Estela Pittier • Edson Natale • Eduardo Abramovay • Eduardo Barcellos • Eduardo Giacomazzi • Eduardo Kobbi • Eduardo Muszkat • Eduardo Shimahara • Elisa Grinspum • Elisa Stecca • Elza Tamas • Elzo Sigueta • Eunice De Sá Cesnik • Fábio Almeida • Fabio Feldmann • Fernanda Martins • Fernanda Rapacci • Fernando Belloube • Fernando Camilher Almeida • Fernando Grecco • Fernando Passos • Fernando Stickel • Fernão Ramos • Flavia Berton • Flavia Lemes • Fred Furtado • Frederico Elboni • Gesta Cultura • Gilberto Bergstein • Gisela Heizenreder Cury • Giselle Beiguelman • Gizeli Belloli • Glaucia Rodrigues • Graziela Araújo • Graziela Peres • Harmonia Solidária • Henrique Schucman • Homero Prado Lacreta Jr • Homero Santos • Horácio Lafer Piva • Ibsen Costa Manso • Ignatius Abbad Slocker •Isabella Prata • Isis Palma • Ivenise Angelini • Jaime Prades • Jan Ghiraldini • Jany Vargas Da Silva • Jaques Suchodolski • Jasmin Pinho• João Caldas • Jorge E Rubles • Jorge Grinspum • Jorge Sototuka • Jose Roberto Sadek • Josiane Del Corso • Joxean Fernandez • Julia Forlani • • Julia Zardo • Julian Monteiro • Juliana Bollini • Julio Nogueira • Kaka Marinheiro • Kecya Donnelly • Kelynn Alves • Kluk Neto • Laura Livia Calabi • Leeward Wang • Legis Schwartsburd • Liane Rossi • Lídia Goldeinstein • Lucia Merlino • Luciana Annunziata • Luciana Guilherme • Luciano Roxo • Lucinaide Pinheiro • Luiz Alberto Moris • Luiz Algarra • Luiz De Franco Neto • Luiz Dos Santos • Magda Pucci • Malu Ramos • Manuel Blesa • Mara Mourão • Marcelo Kahns • Marcelo Machado • Márcia Cristina Silva • Marcia De Barros • Marcia Matos • Marco Tulio Amaral • Marcos Renaux • Marcos T. Galvão (KALOY) • Margot Ribas • Mari Salaroli • Maria Cândida di Pierro • Maria Cecilia Lacerda De Camargo • Maria Elena Chan • Maria Fernanda Costa • Maria Ferreira • Maria Thereza Amaral • Mariana Garcia • Mariana Ochs • Marilia Viegas Araujo • Marina Barros • Marina Alonso • Marina Leão • Mário Candido da Silva Filho • Mario Henrique Martins • Mario Tadokoro • Marisa Orth • Marise Cardoso • Mateus Mendonça • Mauricio Fernandes Pestana Moreira • Mauricio Iazzetta • Mauricio Pereira • Mayara de Castro • Milzo Prado • Minom Pinho • Mônica Mion • Monique Deheinzelin • Nani Semiseck • Nelcivone Melo • Nelson Patron Chapira • Ney Piacentini • Nirvana Marinho • Osvaldo Gabrieli • Osvaldo OZ •Oswaldo Pepe • Otavio Toledo • Paschoal Roma • Patrícia Fiori • Patrizia Bittencourt • Paula Alzugaray • Paula Lopez • Paula Marcondes • Paula Martini • Paulo Suplicy • Paulo Von Poser • Pedro Mourão • Photozofia Arte E Cozinha • Pico Garcez • Preta Ribeiro • Rafael Reinehr • Rangel Arthur Mohedano • Regina Ponce • Regina Silva • Reinaldo Pamponet • Renata Moraes Abreu • Renato Ribeiro • Ricardo Voltolini • Ricardo Albuquerque • Ricardo Farah • Ricardo Guimarães • Ricardo Penachi De Camargo • Ricardo Ramos Filho • Ricardo Viviani • Richard Geyer • Roberto Amaral • Roberto Hirsch • Robson Spadoni • Rodolfo Carreto • Ronaldo Gonçalves Alves • Ronaldo M. Silveira Silveira • Rosa Alegria • Rosalu Fladt Queiroz • Rosana Grant • Rosana Padial • Rose Ferraz • Ruth Klotzel • Ruth Slinger • Ryan Donnelly • Sabrina Gledhill • Sara Asseis De Brito • Schirlei Freder • Sergio Ajzenberg • Sérgio Barbosa (Case) • Sergio Mastrocola • Sergio Mattos Lomelino • Sergio Oeda • Sergio Roizenblit • Sheila Saraiva • Silvia Elboni • Silvia M. Do Espírito Santo • Silvia Rosenbaum • Silvina Martinez • Silvio Francisco • Solange Ferraz De Linz • Solange Salva • Sonia Lara • Sonia Sobral • Tadeu Jungle • Tais Tatit Barossi • Tânia Bustamante • Tania Nomura • Tatiana Cobbett • Tatiana De Simone • Tatiana Lohmann • Thiago Alixandre • Tuco Freire • Vany Alves • Vera Caetano • Vera Loureiro • Viviane Rodriguez • VM John • Waldir Martins • Wellington Nogueira • Yoshihiro Odo • Zita Carvalhosa • + anonymous 142 desirable new world HISTory

JUN São Paulo, Brazil. Future and Innovation Crie Futuros - Mckinsey. Launch of Web TV Crie Futuros. Simultaneous transmission of events. Aug São Paulo, Brazil. Crie Futuros Presentation at the Cultural Center of Spain. Rio de Janeiro, Brazil. Crie Futuros Ibero-America Collaborative Technology and Production. Crie Futuros Encounter Spanish Cooperation. Crie Futuros Ibero-American Games and Best Worlds. Crie Futuros Presentation Pecha Kucha Knight 2008. JUN Meeting of social entrepreneurs and innovators with Bruce Mau, Denver, USA. Denver, USA. International Seminar Crie Futuros Creative Economy. SET São Paulo, Brazil. São Paulo, Brazil. Crie Futuros Ibero-America Body and Movement.

2008 Dynamics Crie Futuros Instituto Criar. Barcelona, Spain. Crie Futuros – The Future of Literature - Cut and Paste Workshop. Crie Futuros Evening. Canelones, Uruguay. Crie Futuros Workshop in Schools. Crie Futuros and Culture of Peace. JUL Presentation of Crie Futuros as node for the Biennial of Denver. With Denver, USA. OUT Rio de Janeiro, Brazil. Awarded the price Novos Brasis, with support by Oi Futuro. Bruce Mau. NOV São Paulo, Brazil. Crie Futuros Evening 2. Crie Futuros Presentation at the Seminar on Cultural Dissemination Toledo, Uruguay. Crie Futuros Workshop - a better future is possible. Fórum Social and Management. Mundial. Crie Futuros Evening for the Cultural Ibero-American Chart. JAN Belém, Brazil. Awarded the price “CAP – Convocatória Aberta e Permanente”, with Launch new version of Wikifuturos 2.0 - more collaborative and São Paulo, Brazil. the support of Spanish Agency for International Cooperation and Aug appropriate to the Wiki concept.

Development. 2009 Workshop Crie Futuros Sustainable Puc - DERDIC. São Paulo, Brazil. Crie Futuros Evening - Cultural Saturday. Montevideo, Uruguay. Crie Futuros Workshop in the prison for women. Crie Futuros Presentation at the Sixth Euro-American Campus for MAR Buenos Aires, Cultural Cooperation. Barcelona, Spain. Reflection on the future of literary forms. Argentina. São Paulo, Brazil. Workshop Crie Futuros Sustainable Puc - DERDIC. 2009 Launch of site WIkifuturos 1.0 - Collaborative Digital Encyclopedia of Desirable Futures. Montevideo, Uruguay. Crie Futures Workshop on the futures of art performance. Crie Futuros and Creative Economy Workshop. Creative Industries Valparaíso, Chile. Crie Futuros Workshop and Radio Program. Program. SET Santo Domingo, Creation of the Crie Futuros Network with members in seven Crie Futuros Workshop Ibero-American Cultural Chart. MAI Valparaiso, Chile. Domenican Republic. countries: Argentina, Chile, Colombia, Spain, Peru, Dominican Republic e Uruguay. Reflection on the future of art practices, “Centro de Creación y Barcelona, Spain Pensamiento Contemporáneo” de Mataró Can Xalant. Crie Futuros Launch of social network. www.criefuturos.com.br. Lima, Peru. Crie Futuros Workshop - The Future of Transportation and the City. OUT Montevideo, Uruguay Making-of the video “El futuro de La Web”. São Paulo, Brazil. Crie Futuros Seminar - New Banks and Currency. 2010 2009 NOV OUT JAN DEZ FEV Montevideo, Uruguay Domenican Republic. Domenican Republic. Guadalajara, Mexico. Rosário, Argentina. Barcelona, Spain. Barcelona, Spain. São Paulo, Brazil. São Paulo, Brazil. São Paulo, Brazil. Toledo, Uruguay. Santo Domingo, Santo Domingo, Vitória, Espírito Madrid, Spain. Toledo, Spain. Embu, Brazil. Montevideo, Montevideo, Santo, Brazil Lima, Peru. Uruguay. Uruguay. Rede Jovem-UmEspíritodeum Tempo”. Crie Futuros Workshop intheSeminar “ Reflection onthefutureofaudiovisual. Crie Futuros Workshop withchildren. 2009. Gala closureofthepresentationfuturescreatedinUruguay Exhibition: “nas EsquinasdeMontevideo”. The Futureof Tourism. Criar Toledo: Workshop, urban actioneshowsCrieFuturos. Crie Futuros Workshop witheducators. Crie FuturosEncounter- Spain. “El futurodelacultura”. Reflection ofthefutureindependentcultural agents. Crie FuturosMeetingwithUruguayFacilitators. Planning oftheIbero-AmericanCultural Virtual Parliament. Crie Futuros TátilWorkshop.Crie futures. Crie Futuros Workshop andLecture RedeGlobo- Trends fordesirable Crie Futuros Workshop, Feira Preta. Crie Futuros Workshop: thefutureofdesignandPhotography between technologyandsociety?Plasma2009. Crie Futuros Workshop - What isthefutureofrelationship futures. de laFotografía”. SpecialissueoftheLenguamagazinewithcreated Crie FuturosEncounterDominicanRepublic- “El futuro del designy Management (ICIM2009). Crie Futurosat The SixthInternationalConferenceonInnovation and International MeetingonDistanceEducation. Lecture “Crie Futuros: Redes Virtuales yfuturosdeseables” atthe18th

2012 2011 2010 MAR JAN- NOV Aug ABR ABR MAI MAI MAI JUN JUN JUN FEV JUL Rio deJaneiro, Brazil. Guadalajara, Mexico. Porto Alegre,Brazil. Brazil eDomenican Rosário, Argentina. Campinas, Brazil. São Paulo, Brazil. São Paulo, Brazil. São Paulo, Brazil. São Paulo, Brazil. São Paulo, Brazil. São Paulo, Brazil. São Paulo, Brazil. Salvador, Brazil. Barroso, Brazil. Tokyo, Japan. Parati, Brazil. Montevideo, Chascomus, Argentina. Republic. Uruguay. Nineteenth EncounteronDistantEducation. Workshop: “Crea Futuros: redesvirtualesyfuturosdeseables”, Workshop BASF. Creative economy, sustainabilityandthefuture, BunkaFashion College. Workshop MelanieSwan. and creatingoffutures. Wikidelícia -Meetingforconversationandexchangeofexperiences Crie Futuros Workshop attheFLIPZONE(Parati InternationalBookFair). Workshop. Launch ofthesite: “Cree Futuroslas Americas 2011” andCrieFuturos Crie Futuros Workshop attheSocialDNAForum. Seminar. Development ofPocket FuturebasedontheCreativeEconomy ParliamentIbero-American Virtual Workshop. Crie Futuros Workshop EcoaçãoCultural inCentroCultural SãoPaulo. Gathering offuturesin Virada Sustentável. Crie Futuros Workshop MinasRetroverso. Shadow showsCrieFuturosin Virada Cultural. Gathering offuturesin Virada Cultural. Crie FuturosFILE. and creationoffutures. Wikidelícia -Meetingforconversationandexchangeofexperiences Crie Futuros Workshop inREM 2.0. FILE GamesRio2011 Address thefuture-CreateDesirable Futures. Crie Futurosworkshopin VIVO enCENASalvador. Crie Futuros Workshop in VIVO enCenaPOA. Credits, AcknowledgementsandHistory 163 Between its inception and distribution, this book was completed in 90 days by a frantic and happy team. We thank you for having come this far and apologize for any inevitable slips that you may find. We take this opportunity to say that the desirable futures, both plausible and implausible, were printed by Pancrom, on the day of the Venus eclipse of 2012, on Couche Kroma Gloss paper using Frutiger and HandTimes fonts.

Jaime Prades, 2012. “If everything was possible, how would you want things to be?” This is the question that gave rise to the desirable futures upon which this book is based and organized according to everyday-life themes:  Gain, Valuate, Negotiate  Govern, Decide, Coordinate  Inhabit, Move, Circulate  Care, Nurture, Preserve  Learn, Create, Communicate  Be, Relate, Connect The creative outlook on life, in 2042, has three pillars that are essential to sustainability in the future: Creative Economy, an economy based on intangible resources; information and communication technologies; and collaborative processes plus new ways of organizing a network society.

Produced with the support of 288 people by crowd funding at the Catarse website plus:

Support: Partners: