Manchester Historical Society and (Ethylene Glycol Must Be President: Mrs

24 - THE HERALD, Tues., Oct. 27, 1981 Showing Veal' woman Downtown■I 's 'Harvest Festival' hard for advertisers ... Special tabloid supplement inside today's Herald “In print, target the image to the because they don’t get their due.” By Marianna Ohe readership. A woman in a ‘Ms.’ What Domina wants is what men DPI Business Writer magazine ad might be more apt to in comparable positions in her com NEW YORK (UPl) - Ann Tolstoi wear jeans.- In ‘The Ladies Home pany get — a senior vice presidency Wallach. who recently wrote a book Journal' she could still wear jeans, and member-ship on the board of about “real” women in the adver but she Would be older, better put directors. tising industry, says portraying together, more of a standard Rather than being a realistic ac count of her -own experiences in the them in commercials presents real housewife," Cold tonight; problems. Mrs. Wallach — who m aster advertising industry working at Manchester, Conn. “The trouble is that you don't minded the "Aqua-Fresh” commer eight different agencies over 32 sunny Thursday want to show confused people using cial about the assertive woman bent years, Mrs. Wallach said “Working Wed., Oct. 28, 1981 your product,” said Mrs. Wallach, on making her children use a serious Woman” is “the way I wish things — See page 2 52, a vice president and creative fluoride toothpaste rather than a had turned out. She tells off her 25 bents director at Grey Advertising Inc. in frivolous breath-freshening one — boss. Heavens, I’ve never done that, nevertheless had a marvelous time although I’ve longed to.” Irralb New York. "And yet, most working women depicting a confused heroine in her But she says the details and^ set still scrub toilets, feed babies, wear first novel. ting of her book are “absolutely jeans, feel torn between personal In "Women's Work,” released by real.” “There’s been a revolution in and professional demands. There is NAL Books last August, Domina the advertising industry, she said. so much variety in the 18-to 49-year Drexler, a beautiful, smart, 37-year- When 1 went to work in a giant ad old age group. You have a young old vice president and creative agency, everyone was very old. feminist in Seattle, a conservative, director of an old-guard ad agency, They would say things like, ‘Do you rich middle-aged woman in New divorced with two children, “em think we’ll ever have blacks in this York, a college student in Ohio.” bodies all the drives and desires, agency?’ There have been women conflicts and confusions of talented vice presidents in advertising since One senator holds AWACS key Making matters more difficult, 2 Mrs, Wallach explained, is the fact women everywhere,” according to the 1920’s. But theV couldn't get to that consumers hate both the old- the book's flyleaf. the very top.” WASHINGTON (UPl) - The and the scales tipping in the the leader of the opposition forces, Russell Long, D-La. interests were jeopardized or if the the votes of Sens. Slade Gorton of fashioned housewife image and the "My heroine cries,” said Mrs. Today 10 percent of the adver Senate moved today toward a president’s favor. acknowleged “the persuasion — the “Everybody has talked with him. Saudis misused them. Washington and Mark Andrews of “superwoman” stereotype in ads. Wallach. who has three grown tising industry management is dramatic showdown vote on the sale “I would support working with pressure of the president” — had he has kept his counsel and I don’t “We’re very optimistic,” said North Dakota, two of the 18 “If you make a commercial about children and a grandchild. “She is a female, Mrs. Wallach said, com of AWACS radar planes to Saudi Saudi Arabia,” said Sen. (^aibome turned the tables on what just one think there is a soul in the country, White House chief of staff James Republican sponsors of. the original feminism, you turn off the non woman who wants responsibility, pared to 3 percent overall in in Arabia, with a single senator said to Pell, D-R.I., one of the first senators day earlier had appeared to be a including the president, who knows Baker, interviewed on ABC’s “Good resolution of disapproval. feminists," she said. command, power. But she also dustry. be holding the key to a come-from- to take the floor. “But I cannot en likely defeat for Reagan. which way he’ll go,” Packwood said Morning America." On Tuesday, in the aftermath of So what do you do? wants to be feminine, and she falls Since its release, “Working behind victory for President dorse providing what could prove to With the president’s gain of 10 on NBC’s “Today” show. A United Press International tally defections to the president and 8 “Try to portray an attractive, in love. One reviewer said my book Woman” has made the Publisiiers Reagan. be a flying Maginot Line — a votes Tuesday, Packwood said the Meantime, Reagan stepped up the late Tuesday showed 52 senators pledges of support for the sale from positive all-around woman with bits is about women who cry because Weekly best sellers list five times The Senate began its daylong multibillion-dollar package that Senate breakdown stood at 50 op last-minute pressure by preparing still opposed or leaning against the previously uncommitted senators. of all elements in her for national they don't get their own way. It’s and the New York Times best seller debate this morning on the $8.5 provides only the illusion of posed to the sale and 49 in favor of to send all 100 senators written sale. Sen. Alan Cranston, D-Calif., said, television commercials," she said. not. It’s about women who cry list three times. billion arms deal, wiUi the situation security.” it. The fate of the arms package, he assurances that the United States However, Packwood indicated the radically altered in the last 24 hours. Sen. Robert Packwood, R-Ore., said, was in the hands of Sen. could cancel the AWACS sale if U.S. anti-AWACS camp had written off PleaHe turn to page 12 Wool demand Workers end sheep farming Polish strike CONCORD. N.H. (UPl) - Sheep USDA figures. the price of beef or pork,” he said. farming, undergoing a revival in the Industry spokesmen said there are Small, part-time farmers typify WARSAW, Poland (UPl) - He also said he exected to reach United States, is growing most several reasons for the resurgence the new kind of sheepman in New Defying official warnings and some sort of “bargain” with the rapidly in the rural Northeast, in of sheep farming. Sheep, they said, England. appeals, 9.5 million workers shut authorities. dustry spokesmen say. have unique eating habits that make "The reason we’re seeing such an down much of Poland for an hour As Walesa spoke, just five yards "We re seeing a pretty healthy them popular, and there is a clamor increase in sheep produced on small today in a strike that Solidarity away, non-Solidarity workers sheep production," said Michael for more natural — rather than syn farms is more and more people leader Lech Walesa said he hoped carried on their jobs. Monell of he American Sheep thetic — fibers such as wool. want to get out of town,” said HfIf vk would be the union’s last. “We support the government’s The scream of factory sirens stand,” one said. Producing Council in Denver, Colo. "People are discovering sheep Wahlberg. “There is a national UP) photo can take feed and forage that no trend to move to rural areas. signaled the strike at noon and In Moscow, the Soviet Communist The January 1981 national sheep other animal can utilize," Moneli “Since they’re out there,” he said, andther blare announced its end an Party newspaper Pravda published inventory showed a 2 percent in said. “Sheep are able to clean up a “they figure they might as well do Close scrutiny hour later, two hours before a a message in which Polish Prime crease over the previous year, said field that has been harvested for something with the land. Sheep fit in Comunist Party central Committee Minister Wojciech Jaruzelski Mark Wahlberg, a livestock corn. There is still plenty of feed the quite nicely.” meeting at which major changes in promised to protect socialism and Scientist T.Y. Young studies a highly used in Sperry’s avionics, marine, hydraulic the hierarchy were expected. PoUshSoviet friendship. specialist with the U.S. Department sheep can utilize and they can be a magnified image of a ball bearing race on an and farm equipment products. Some space of Agriculture and the University of Bruce Clement, who has 100 head Although millions of workers left ‘ The statement was in a message choice meat for the table.” optical comparator at the Sperry Research satellite applications, for example, require New Hampshire. of sheep in Westmoreland, N.H., their jobs, some kept working after to Soviet President Leonid In addition, he said, sheep don’t Center In Sudbury, Mass. This research is that bearings rotate at 10,000 rpm con That increase, coupled with a 2 require much land and one person said small farmers “hate to just pay the strike was called. iSome were Brehznew. taxes and see their land grow into part of a long-range program to minimize tinuously without maintenance for up to 10 exempted by Solidarity, others were For days before the strike, whose C percent rise the previous year, can "comfortably” handle a small represents the first recorded growth herd of between 150 to 200 head.

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