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Curriculum Vitae Phone: +86-185 0681 0231 E-Mail: Sy@Zstu.Edu.Cn Vitae of Yang Sun Curriculum Vitae Phone: +86-185 0681 0231 E-mail: [email protected] Yang Sun Personal . Gender: Male Information . Nationality: Chinese . Place of Birth: China . Date of Birth: Nov.18.1985 . Marital Status: Single Current Working Assistant Professor in Zhejiang SCI-TECH University, Hang Zhou, China [2015.12-Current] Professional Researcher in Korea Economy and Management Development Career Institute, Republic of Korea [2014.09-2015.12] Post-Doctoral Fellow (Institute of Convergence Science), Yonsei University, Seoul, Republic of Korea [September. 2014~ August. 2015] Ph.D. in Marketing, Changwon National University, Changwon, Education Republic of Korea [August. 22. 2014] Master of Business Administration in Marketing, Changwon National University, Changwon, Republic of Korea [September. 1. 2011] Bachelor of Business Management in Marketing, University of Science and Technology Liaoning, Anshan, China [September. 1. 2009] Working Assistant to the Executive Secretary of Global Alliance of Experience Marketing & Management Associations [Current] Vitae of Yang Sun Assistant to the International Affairs in the School of Economics and Management, Zhejiang Sci-Tech University [Current] International Students Tutor in the School of Economics and Management, Zhejiang Sci-Tech University [2016~2017] Secretary to the President of Global Alliance of Marketing & Management Associations [2014~2015] Assistant to the General Secretary of 2014 Global Marketing Conference at Singapore [2013~2014] Assistant to the Executive Secretary of Korean Scholars of Marketing Science [2011~2014] Assistant to the General Secretary of 2012 Global Marketing Conference at Seoul [2011~2012] Professional Journals Service Guest Editor in Asia Pacific Journal of Marketing and Logistic (SSCI) on Research Methodologies in Management and Marketing special issue [Current] Assistant to the guest editor of Journal of Business Research (SSCI) on Customer Equity Special Issue [2014~2015] Assistant to Journal of Global Fashion Marketing Customer Behavior Landscape in Global Fashion Cities special issue [2014~2015] Reviewer Reviewer of Luxury Research Journal Reviewer of Internet Research Reviewer of 2016 Global Marketing Conference at Hong Kong [2015~2016] Reviewer of 2015 Global Fashion Management Conference at Florence [2014~2015] Reviewer of 2014 Global Marketing Conference at Singapore [2014] Conferences Track chair in the track of “Research Methodologies in Management and Marketing” in 2018 Global Marketing Conference at Tokyo, Japan [Current] Track chair in the track of “Cyberpsychology and Marketing Vitae of Yang Sun Research” in 2017 KSMS International Conference, Republic of Korea [2017] Track chair in the track of “Product Innovation and Diffusion in Emerging Markets” in 2016 Global Marketing Conference at Hong Kong, Hong Kong [2016] Teaching Marketing Management (in Chinese), School of Economics & Experience Management, Zhejiang Sci-Tech University [Sep. 2017] Consumer Behavior (in Chinese), School of Economics & Management, Zhejiang Sci-Tech University [Sep. 2017] Brand Management, School of Economics & Management, Zhejiang Sci-Tech University [Mar. 2017] Corporate Culture, School of Economics & Management, Zhejiang Sci-Tech University [Sep. 2016] Theory and Practice of Cultural Studies, Undergraduate School, Underwood International College, Yonsei University [Mar. 2015~July. 2015] Marketing Case Study, MBA course, Business School, Changwon National University, [Sep. 2014~Dec. 2014] Marketing Insight Program, ESAB SeAH Corp., [Mar. 2014] Research Sustainable Marketing, Customer Equity, Fashion Marketing, Interests Consumer Behavior, Brand Management, High Tech Marketing Publications [Journal Articles] Sun, Y., Garrett T. C., Phau, I., Zheng, B. Case-based models of customer perceiving sustainable marketing as enhancing versus not enhancing customer equity. Journal of Business Research. (SSCI, Forthcoming) Sun, Y., Garrett T. C., Kim, K. H. (2016). Does Confucian Thought have an influence on the drivers of Customer Equity and Customer Lifetime Value?. Journal of Business Research. 69, 3772-3779. (SSCI) Sun, Y., Ko, E. (2016). Influence of Sustainable Marketing Activities upon Customer Equity. Journal of Global Scholars of Marketing Science. 26(3), 270-283. (ABDC, KCI Journal) Sun, Y., Kim, K. H., & Kim, J. (2014) . Examining relationships among sustainable Vitae of Yang Sun orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry. Journal of Global Fashion Marketing. 5(1), 74-86. (ABDC, KCI, High Scholarly Impact) Liu, F., Sun, Y., & Na, S. H. (2013). The Influence of Online-store Cue on Consumers Perceived Quality and Online Purchase Intention. Journal of Distribution Science. 11(4), 13-21. (KCI) [Papers in Progress] Sun, Y., Gonzalez-Jimenez, H., Wang S. Ethnocentrism and e-WOM Effects on Chinese Consumers’ Attitudes toward Domestic and International Brands.(Finished, Target journal: Journal of Business Research) Sun, Y., Cai, H., Su, R., Shen, Q. Bad Quality does not Mean Bad Choice: Advantage of low quality in short life cycle products. (Under review: Journal of Consumer Affairs) Sun, Y., Minyi Chen. The Relationship between Innovation Resistance and Customer Churn: Research based on Qualitative Comparative Analysis. (Write up, Target journal: Journal of Consumer Research) Sun, Y., Garrett T. C. Confucian Philosophy in Modern Chinese Consumer Behavior. (Write up, Target journal: Journal of Business Ethics) [Conference Papers] Sun, Y., Shen, Q., Chen, M., Wang, S. (2018). Low Quality Advantage in Fashion Industries. Proceeding of The Mystique of Luxury Brands 2018, Singapore. Sun, Y., Chen, M. (2017). Sustainable Marketing enhances Customer. Proceeding of 2017 Korean Scholars of Marketing Science International Conference, Seoul, Republic of Korea. Chen, M., Sun, Y., Garrett, T. C. (2017). Relationship between Sustainable Marketing and Customer Equity based on two Countries. Proceeding of 2017 Global Fashion Management Conference at Vienna, Austria. Chen, M., Sun, Y., Liao, Z. (2017). The Influence of two Communication Ways by Social Media towards Word-of-Mouth Marketing in China: An Agenda for Research Themes. Proceeding of 2017 Global Fashion Management Conference at Vienna, Austria. Chen, M., Sun, Y., Chen, T. (2017). The Major Drivers of Sustainable Marketing Enhance Customer Equity: Based on fsQCA. Proceeding of The Mystique of Luxury Brands 2017, Seoul, Republic of Korea. Sun, Y., Wang, S., Xue, X. (2016). Research on the Relationship among e-WOM, Consumer Ethnocentrism, Brand Equity and Purchase Intention. Proceeding of The 2016 Global Marketing Conference, Hong Kong, China. Sun, Y., Garrett, T. C., Kim, K. H. (2016). A Research on the Relationship among Sustainable Marketing, Customer Equity Drivers and CLV. Proceeding of The 2016 Global Marketing Conference, Hong Kong, China. Vitae of Yang Sun Liao, Z., Sun, Y. (2016). Environmental Policy Instruments, Sustainable Consumeption Attitude and Sustainable Consumption Behavior: The Moderating Role of Long-term Orientation. Proceeding of The 2016 Global Marketing Conference, Hong Kong, China. Sun, Y., Wang, S., Long, J. F. (2016). Purchase Agents and Luxury Purchase Behavior in China: An Agenda of Research Themes. Proceeding of The Mystique of Luxury Brands, Shanghai, China. Zhang, H., Sun, Y. (2016). Individual Hedonic Value Influences on Luxury Consumers: The Moderating Effect of Interpersonal Effects. Proceeding of The Mystique of Luxury Brands, Shanghai, China. Sun, Y., Garrett, T. C., Kim, K. H., Kim, S. J. (2015).Confucian Thought, Sustainable Marketing and Customer Equity. Proceeding of the 2015 Korean Scholars of Marketing Science International Conference, Republic of Korea. Sun, Y., Dong X. X. (2015). How the Environmental Element Influence on Chinese Steel Industry. Proceeding of the 2015 Korean Scholars of Marketing Science International Conference, Republic of Korea. Sun, Y., Garrett, T. C., Ko, E., Kim, K. H.(2015). Influencing Factors of Customer Equity: Implications in Sustainable Marketing. Proceeding of 2015 Global Fashion Management Conference at Florence, Italy. Zhang, H., Sun, Y. (2015). It’s not all about Show Off! The Influences of Personal Hedonic Value on Purchase Intention of Chinese Luxury Consumers. Proceeding of 2015 Global Fashion Management Conference at Florence, Italy. Sun, Y., Garrett, T. C., Ko, E., Kim, K. H.(2015). Research on Sustainable Marketing and Customer Equity in Cross Culture. Proceeding of 2015 Korean Marketing Management Association Spring Conference, Republic of Korea. Sun, Y., Garrett, T. C., Ko, E., Kim, K. H.(2015). Sustainable Marketing and Customer Equity. Proceeding of XVI April International Academic Conference on Economic and Social Development, Russia. Sun, Y., Yong, S. H. (2014). Brand Attributes and Customer Equity in Traditional Market: Moderating Role of Counterfeit Product Purchase Behavior. Proceeding of the 2014 Korean Scholars of Marketing Science International Conference, Republic of Korea. Kim, Sang. J., Kim, K. H., Sun, Y. (2014). Purchasing Behavior of Skin in League of Legends. Proceeding of the 2014 Korean Scholars of Marketing Science International Conference, Republic of Korea. Sun, Y., & Kim, K. H., Wang, H. Z., Schellhase, R., Xu, Z. G. (2014). Confucian philosophy, sustainable marketing management and customer equity. Proceeding of the 2014 Global Marketing Conference at Singapore, Singapore. Sun, Y., & Kim, K. H., Schellhase, R., Wang, H. Z. (2014). Confucianism:
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