1201 Boston Post Road Milford, CT 06460 203-301-2240 www.shopconnecticutpostmall.com
NEWS RELEASE
Connecticut Post Mall Launches New E-Commerce Platform, Enables Shoppers to Search the Mall Online Shopping Center Delivers New First-to-Market Digital Platform Ahead of 2020 Holiday Shopping Season
Milford, Conn. – October 28, 2020 – Connecticut Post Mall, the only super regional shopping center in New Haven County and the largest mall in Connecticut (https://www.shopconnecticutpostmall.com/), announced today it has launched a new e-commerce platform called “Shop Now!” that will enable its customers to search all products and in-store inventories of select stores in the mall using Connecticut Post Mall’s existing website. Shoppers can then decide if they prefer to use the tool to purchase online, request curbside delivery, or simply pre-plan their in-person visit. For downloadable photos of the new platform, click here: http://ow.ly/NEFi30rbdHQ.
“We are so proud to be able to bring an innovative platform like Shop Now! to our valued customers,” says Kenneth Sterba, General Manager for the shopping center. “After seeing the success of our Retail To Go program during COVID, we realized that our shoppers want new and different ways to interact with us that give them the convenience of online shopping, but the ability to support and work with local retailers they know and love. With Shop Now!, they get both, and it is our great pleasure to introduce this amazing new experiential platform to our visitors today, just before the holiday shopping season gets underway.”
According to Connecticut Post Mall’s owner, Centennial, a real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations, the new Shop Now! platform is a first in the U.S. market, created in partnership with Adeptmind, a leading technology company specializing in artificial intelligence and e-commerce applications. Centennial is rolling out Shop Now! on the websites of each of its shopping centers nationwide, including Connecticut Post Mall, in advance of the holiday shopping season. For more information, click here: https://centennialrec.com/press-releases/centennial- rolls-out-first-to-market-u-s-omni-channel-shopping-platform.html.
“Retail isn’t about brick-and-mortar vs. online shopping,” says Steven Levin, Centennial’s CEO. “It’s about the seamless convergence of these two channels in a way that makes sense for the consumer. That’s what our new Shop Now! platform – and our partnership with Adeptmind – will accomplish.”
1201 Boston Post Road Milford, CT 06460 203-301-2240 www.shopconnecticutpostmall.com
The Shop Now! platform is incredibly intuitive and easy to use. There are no apps to download; it’s as simple as visiting the Connecticut Post Mall website and using the search bar or clicking Shop Now! from the main navigation (https://shopnow.shopconnecticutpostmall.com/) to shop and compare the products of select Connecticut Post Mall retailers. Shoppers will be able to search for any product they are looking for – “red shoes” for example – and the site will display all the red shoes available from the directory of applicable Connecticut Post Mall retailers. Visitors can also book services like hair and nail appointments or order food from Connecticut Post Mall restaurants through the Connecticut Post Mall website directory. Orders can be placed online, or the platform can simply be used to pre-plan an in-person visit.
The center’s new Shop Now! e-commerce platform will be rolled out in two phases. In Phase 1, which launched last week, over 70% of the retailers at Connecticut Post Mall have listed their inventories on the platform, with the majority expected to be accessible by the holiday shopping season, and the remaining, mostly local retailers, being brought on board over time. The goal is to have 100% retailer participation, something Connecticut Post Mall expects to achieve by the time Phase 2 rolls out next year.
In the first phase of the new Shop Now! program, once shoppers make their selections, purchases will be completed via individual retailer transactions at checkout. Based on each individual retailer’s service options, customers will also be given the opportunity to ship their purchases directly to their home, request curbside delivery, or visit the mall in person to pick them up. The second phase of the Shop Now! platform will include a streamlined single-cart checkout process as well as the addition of physical hubs for easy pick-ups and returns.
About Adeptmind Adeptmind was founded in 2017 by two former employees of the Microsoft-exited tech startup Maluuba. As a leading AI based, e-commerce product discovery company, Adeptmind uses state-of-the-art active and deep learning techniques to enhance the customer purchasing journey. With offices in Toronto, San Francisco and Paris, Adeptmind supports more than 400 retailers, shopping centers, and small- to medium businesses with innovative technology in and around the world. To learn more, visit the Adeptmind website at www.adeptmind.ai and follow Adeptmind on LinkedIn.
About Centennial Centennial is a national owner of major shopping, dining, entertainment and mixed-use destinations. Rooted in retail since 1997, the company is focused on shaping the evolution of American retail by creating a superior multi-faceted shopping experience. Centennial properties serve not only as a place of commerce, but a place of community. For more information, visit CentennialREC.com.
1201 Boston Post Road Milford, CT 06460 203-301-2240 www.shopconnecticutpostmall.com
About Connecticut Post Mall Connecticut Post Mall is the only super regional shopping center in New Haven County and the largest mall in Connecticut. Anchored by Macy’s, Boscov's, and Target, this indoor shopping center offers a collection of over 150 stores to choose from, including the most popular brands in fashion, beauty, dining and entertainment. The shopping center features a Cinemark 14+Imax Theater, plus an impressive retail mix that includes Dave & Busters, Dick's Sporting Goods, Forever 21, H&M, LA Fitness, Ulta, and Victoria's Secret to name a few. Connecticut Post Mall is conveniently located on Boston Post Road, near the intersection of I-95 and Route 1. To learn more, visit the center’s website at www.shopconnecticutpostmall.com and follow it on Facebook, Twitter and Instagram.
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