WHERE LOVE TO GROW™

WHERE APPLES LOVE TO GROW™

WHERE APPLES LOVE TO GROW™

MICHIGAN’S “PREMIUM” VARIETIES:

Michigan grows all the new and in-demand varieties consumers want, including managed varieties WHERE APPLES like Evercrisp, SweeTango, Smitten, Kiku, and more! These are in addition to tried-and-true favorites LOVE TO GROW like , and . HONEYCRISP GALA FUJI Check with your Michigan Apple Sweet as honey, with a crisp A consumer favorite. A soft A popular late-season variety. WHERE APPLES LOVE TO GROW bite. Creating quite a buzz! bite over a mellow sweetness. Crisp and sweet. supplier about specific varieties. WHERE APPLES LOVE TO GROW™

AND OTHER POPULAR VARIETIES:

WHERE APPLES LOVE TO GROW

JONAGOLD MCINTOSH Michigan grows them best! A gingery-smooth taste. America’s most popular. A classic by any standards. Versatile with a firm texture. A must-try. Known for its sweetness. Full-flavored sweetness. Juicy with a lightly tart flavor. Sweet, yet tart flavor.

For more varietal information, visit MichiganApples.com or talk to your supplier.

ContactWHERE APPLESyour Michigan LOVE TO Apple GROW John Woodall Marty Head Committee regional account Cell: 517-290-1053 Cell: 517-282-5209 manager today to plan your Email: [email protected] Email: [email protected] Michigan Apple programs.

Connect with Michigan Apples:

(800) 456.2753 • MichiganApples.com 13750 S. Sedona Parkway, Suite 3, Lansing, MI 48906

WHERE APPLES LOVE TO GROW WHERE APPLES LOVE TO GROW™

WHERE APPLES LOVE TO GROW™

WHERE APPLES LOVE TO GROW™

Programs customized for retailer needs NOW AVAILABLE!

Work with your Michigan Apple Committee regional account The Michigan Apple manager to build a plan that fits with your existing programs Committee Retail and marketing goals. MAC can participate in circular ads, loyalty Dietitian Kit programs and provide custom signage. Meal tips, demonstrations

WHERE APPLES LOVE TO GROW™ and samplings can help put product in shopping carts and keep WHERE APPLES customers returning for the resources and information they want. LOVE TO GROW MAC also has apple category spending data to assist in making marketing decisions based on consumer spending and competition. Michigan’s dedicated growers MAC can help you increase excitement in your produce department produce the most flavorful apples in ways that align with your programs. in the world. Michigan’s unique climate and geography help to Build a custom Michigan Apple marketing program with: • Circular ads produce high-quality apples Consumers prefer Michigan Apples with great color and flavor. • Custom signage Since 2008, Michigan Apple Committee has conducted consumer research in • In-store demonstrations and sampling Facts Nutrition Today, there are 825 apple large retail markets where Michigan Apples are sold, through an independent • Loyalty program participation SECTION 3: research consultant. In 15 out of 18 studies, Michigan Honeycrisp ranked number The Nutrition & growers in Michigan, with some • Recipe cards, usage charts and meal tip cards HEALTH BENEFITS OF APPLES one in taste and appearance. There are many healthy reasons for adding apples to your weekly shopping and incorporating them into your meals. Here is a summary of much of the farms in the fifth and sixth • Display contests latest research into the health benefits of apples. generations! The tradition of apple The results are clear: consumers prefer the look and flavor of apples from the • Social media advertisements and content Section 3: The Nutrition & Health growing in Michigan also means place where apples love to grow. Benefits of Apples

In 15/18 tests, Michigan Honeycrisp ranked number one in both taste and Apple a commitment to community Nutrition Contact your Michigan Apple supplier Facts and social responsibility, as well appearance. Michigan Fuji and Michigan were consistently ranked to source the best tasting apples! among the top four. as providing a fresh, quality, Key apple nutrition talking points: • Apples are rich in fiber. A single large apple contains about 5 grams of fiber, about 18% of • the recommended daily intake. Potassium is the main mineral in apples. High intake of potassium may have beneficial effects • A portion of apple’s fiber content is made up of for heart health and blood pressure control. Focus group participants indicated they are interested in buying “locally grown” both insoluble and soluble fibers called . • Soluble fiber has been associated with numerous beneficial effects on health, partly Apples are high in various antioxidant plant Michigan Fresh Apple Shippers: compounds, which are responsible for many of safe product for consumers to mediated by their effect on the friendly bacteria in the intestine. their health benefits. The main ones are: • Fiber may also help improve satiety and cause • Quercetin: A flavonoid found in apples, shown weight loss, while lowering blood sugar levels to have anti-inflammatory, anti-viral, and anti- and improving the function of the digestive produce. The perception is that local produce is fresher and tastes better. cancer effects in animal studies. system. • Catechin: A flavonoid also found in large • Apples contain about 5% of the daily value of amounts in green tea. Shown to improve brain Vitamin C, an essential dietary nutrient that has and muscle function in animal studies. enjoy. Michigan Apple growers many important functions in the body including • growth and repair of tissues in all parts of your Chlorogenic Acid: Also found in coffee, body. chlorogenic acid has been shown to lower Applewood Fresh Growers, LLC Michigan Fresh Marketing blood sugar and cause weight loss in some Consumers said they select apples based on appearance, size, and convenience. studies. SECTION 3: The Nutrition and Health Benefits of Apples take great pride in being 616-239-2871 616-784-0683 Page 1 stewards of the land, preserving www.applewoodfresh.com www.michiganfresh.com a healthy environment for future MAC CONSUMER RESEARCH Belleharvest Sales, Inc. North Bay Produce, Inc. generations. The Michigan Apple Retail Dietitian 800-452-7753 231-946-1941 Kit was developed by former retail Let the Michigan Apple www.belleharvest.com www.northbayproduce.com 18 focus groups dietitian Shari Steinbach as a way Committee help you drive Core Farms, LLC Riveridge Produce Marketing, Inc. from 2008 – 2017 to provide nutrition resources to consumer traffic and interest to 269-621-0979 800-968-8833 retailers. your produce department with [email protected] www.riveridgeproduce.com our marketing programs from the This resource includes information Greenridge Fruit, Inc. about the Michigan Apple industry; place where apples love to grow. 616-784-2770 12 varietal, usage and storage www.greenridgefruit.com Average number information; as well as copy for social of participants media posts, television segments and blog posts for retail dietitians. Suburban Detroit, Grand Rapids, Chicago, Retailers can request a hard copy or Houston, and Atlanta interactive PDF of the kit by emailing 37 [email protected]. All participants were the primary grocery Average age shopper in their households of participants