Ever-Changing Technology Keeps Apparel Makers and Retailers On
NEWSPAPER 2ND CLASS $2.99 VOLUME 70, NUMber 16 april 11–17, 2014 THE VOICE OF THE INDUSTRY FOR 69 YEARS TRADE SHOW REPORT Retailers Bring More Competitive Biz to LA Majors Market By Andrew Asch Retail Editor From technology to real estate, the way that major re- tailers do business is changing, and some of those chang- es were reflected in the Los Angeles Majors Market, a department store–focused event that ran April 7–9 at the California Market Center. “It’s becoming a real buyer’s market,” said Michael Sil- vestri, vice president of sales and marketing of outerwear for YMI, a Los Angeles–headquartered, denim-based line that exhibited in a temporary showroom in the CMC’s lobby. “They are fine-tuning their open-to-buy,” Silvestri said. “As a manufacturer, you have to become more dead- on with the assortment.” While Majors Market exhibitors had a wide range of estimates on buyer traffic—ranging from an increase to a decline over last year—the vast majority agreed that buy- ing habits have changed. “When they walk in, they know what they want. If you ➥ Majors Market page 8 RETAIL On left: Living Doll tank and shirt jacket, Boom Boom Jeans pant, Pink USA hat; on right: Signorelli tank, Revolution by Revolt short, Trixxi shirt, Accessory Collective hat Fashioning a New La ALISON A. NIEDER FALL FOR GRUNGE: “Nouveau Grunge” was one of the three trends for Fall 2014 featured at the Directives West trend presentation, held on opening day of LA Majors Market. For more from the show, see page 7.
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