Ever-Changing Technology Keeps Apparel Makers and Retailers On

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$2.99 VOLUME 70, Number 16 april 11–17, 2014 The Voice of the Industry for 69 years

trade show report Retailers Bring More Competitive Biz to LA Majors Market By Andrew Asch Retail Editor From technology to real estate, the way that major retailers do business is changing, and some of those changes were reflected in the Los Angeles Majors Market, a department store–focused event that ran April 7–9 at the California Market Center. “It’s becoming a real buyer’s market,” said Michael Sil- vestri, vice president of sales and marketing of outerwear for YMI, a Los Angeles–headquartered, denim-based line that exhibited in a temporary showroom in the CMC’s lobby. “They are fine-tuning their open-to-buy,” Silvestri said. “As a manufacturer, you have to become more dead- on with the assortment.” While Majors Market exhibitors had a wide range of estimates on buyer traffic—ranging from an increase to a decline over last year—the vast majority agreed that buying habits have changed. “When they walk in, they know what they want. If you ➥ Majors Market page 8

Retail On left: Living Doll tank and shirt jacket, Boom Boom Jeans pant, Pink USA hat; on right: Signorelli tank, Revolution by Revolt short, Trixxi shirt, Accessory Collective hat Fashioning a New La alison a. nieder FALL FOR GRUNGE: “Nouveau Grunge” was one of the three trends for Fall 2014 featured at the Directives West trend presentation, held on opening day of LA Majors Market. For more from the show, see page 7. Brea: District La Brea

technology Complex Adds New Retail By Andrew Asch Retail Editor

Ever-Changing Technology Keeps Apparel Boutiques for online clothier Bonobos, fashion line Gant Rugger and Undefeated, a streetwear emporium, will open at the District La Brea compound in the next Makers and Retailers on Their Feet few months. The new shops could bring more retail attention to Los Angeles’ La Brea Avenue, which for years has By Deborah Belgum Senior Editor partment in Culver City, Calif., when it hired LaFleur in late been the address for vacant storefronts and some of the Charming Charlie, a nationwide accessories retailer 2012. The Southern California location made it easier to find city’s most popular destination retail. founded 10 years ago in Texas, didn’t launch its e-commerce the necessary technology and fashion expertise needed to get The new shops will move into the sprawling site until seven months ago, years behind many of its com- the online shopping site up and running. The retailer, which 80,000-square-foot District La Brea development of retail petitors. launched a site in 2011 and then shut it down, didn’t want to and restaurants, located on La Brea between First and Sec- But during its first two weeks of operation, the website fail a second time. ond streets and across the street from high-marquee retailer was inundated with 700,000 visitors and 34,000 submissions LaFleur, who explained how the shopping site is orga- American Rag CIE, said Brandt Leitze, project manager in the gift-card giveaway contest. nized, was one of several people speaking at the annual 2014 for District La Brea, which is owned by real estate com- “Millennials [ages 18–34] are our sweet spot online. They Tech Conference West, organized by Apparel magazine, on pany Madison Marquette Inc. are the ones who come and shop the most. They are 47 per- April 2 at the Fashion Institute of Design & Merchandising ➥ La Brea page 5 cent of our online audience,” said Kim LaFleur, Charming in downtown Los Angeles. Charlie’s vice president of e-commerce. A daylong round of seminars featured tech experts ex- Even though Charming Charlie is based in Houston, plaining how software systems are boosting companies’ pro- Inside: LaFleur said the retailer opted to set up its e-commerce de- ➥ Tech Conference page 3 Where fashion gets down to business SM

technology Lectra Panel Explores Intersection of Technology and Fashion By Alison A. Nieder Executive Editor ing to realizing efficiencies in the design-development process and unifying a company’s brand-building message. 6 8 Technology’s role in the development of fashion was on the “A lot of e-commerce companies are looking at ways to invite agenda at a panel discussion hosted by French technology solu- their customers into the design process,” Graham said. “Early Bronstein exits Wet Seal again ... p. 2 tions provider Lectra and held April 3 in the Buyers Club at the on in the design process, this could be through focus groups, Susie’s Deals’ Stephen Hyman remembered ... p. 4 California Market Center. surveys, communities, and inviting your top clients to rate CAD Moderated by California Fashion Association President Ilse designs and sketches.” Barbara Fields’ Fall forecast ... p. 6 Metchek, the panel included Directives West Vice President Graham said companies can also gather information about Louis Verdad’s new venture ... p. 6 Shelda Hartwell-Hale, Kellwood Vice President of e-Commerce pricing in the same way, by asking qualified buyers what they Elton Graham, and Luis Velazquez, a business consultant for would pay for a proposed design. “They might say, ‘I’d pay $300 LA Apparel Show at the CMC ... p. 6 Lectra North America and former executive at Gap Inc. for that,’ and you were going to [sell it for] $199. You’ve under- The discussion ranged from trend scouting and crowd sourc- ➥ Lectra page 2 www.apparelnews.net

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Lectra Continued from page 1 to-market to organize a focus group. Bronstein Resigns From Wet Seal Board “Focus groups take time,” she said. “At priced,” he said. what point do you say you’re responsible for Kathy Bronstein resigned from the board of Lynda Davey, the non-executive chairman Technology can also help companies re- your own design, your own brand?” directors of The Wet Seal Inc., according to a for the board of directors, said that by reduc- move some of the cost associated with bring- Graham said the crucial information gath- company announcement on April 7. She had ing director compensation and the number of ing a product to market, Velazquez said. Us- ered from a focus group warrants allocating served on the board of the beleaguered com- directors nominated, the board is supporting ing 3-D patternmaking, design and production time for them. pany since September 2012 and also served as cost-reduction efforts that have been taken by teams can eliminate the many samples made “I’d rather know that I’m wrong early its chief executive officer and vice chair from management. during the design-development process. on in a process than later on when I’m chas- 1995 to 2003. However, the initiative comes one month “The way we’ve always worked in the past ing something,” he said. “So even if I have to Wet Seal did not state a reason for Bron- after the board increased from seven to nine is we go and make a sample,” he said. “I show it elongate my process with focus groups, it’s so stein’s resignation. However, in a statement, members. It appointed Nancy Lublin, Adam to five or six different people and say, ‘What do important.” Bronstein said that “Wet Seal will always have Rothstein and Deena Varshavskaya to fill a you think?’ As you show each person, you’re But he added that there are ways to take the a special place in my heart, and it was an honor vacancy on the board and two newly created lengthening the sleeve, you’re shortening the focus group online—and around the country— to return to Wet Seal to work with my fellow directorships. The three new directors were hem. You’re doing all these things, and you’re to quickly gather a broad sample of the market board members and Wet Seal’s management to receive an annual stipend of $55,000 and going through sample orders as you do. That’s using user-experience testing. team to help define the company’s strategic vi- a restricted stock grant with a cash value of really expensive. Imagine a world where you But Velazquez cautioned that many digital sion for today and beyond.” $110,000, according to financial documents. can do that digitally. That can take one, two, versions of the focus group “that almost gamify Wet Seal also announced April 7 that the On March 20, Wet Seal announced results three iterations out of the process. It saves you the experience” are too item-driven. “We don’t company’s board decided to reduce cash com- for its fourth quarter for fiscal 2013. Net sales time and it saves you money.” shop most of the time for items,” he said. “We pensation for its directors by 20 percent for declined to $121.8 million compared with shop a story, we shop a feeling. We walk into the rest of fiscal 2014. It also will reduce the $161.7 million in the same quarter the previous Cutting through the “noise” a store and we want to buy because that room number of director nominees at its upcoming year. Same-store sales declined 16.5 percent. gives us a feeling. I think you miss out when annual meeting from nine to seven. —Andrew Asch The panelists agreed that the social net- you break it down into components. I still feel working provides valuable opportunities to very strongly that merchandising is important, gather information about a brand and what its that telling a story is important.” customers want, but all said there’s “a lot of The panel discussed the importance of sto- Joseph Gromek Named to Guess? Inc. Board of Directors noise” to sift through. rytelling in brand building online and in the With more than 30 years of experience in Brothers Inc. and had executive positions “I think there’s a lot of the retail industry, Joseph Gromek was ap- at Saks Fifth Avenue, Limited Brands Inc. noise and very little signal,” pointed to the board of directors of Guess? and Ann Taylor. Graham said. “People and Inc. “I have known Joe since he was at Saks companies are desperately Gromek’s addition means there are now Fifth Avenue in the early ’80s,” said Maurice seeking true data points that seven Guess board members, rather than six. Marciano, Guess’ chairman of the board. “He they can act upon and trying Five of those are independent directors. has had an amazing career in the industry, and to gather them in a social Gromek was president and chief executive he’s bringing with him tremendous experience landscape. There are very of The Warnaco Group Inc., a New York both in the United States and worldwide.” innovative tools where you apparel company whose labels included Cal- In 2013, Guess had a profit of $178.7 can see what [a blogger’s] vin Klein jeans and Speedo swimsuits, from million on $2.65 billion in revenues, down followership is, what their 2002 to 2013. Warnaco was acquired by PVH from 2012, when profits were $265.5 million social ranking is, what their Corp. last year for $2.9 billion. on $2.7 billion in revenues. Guess, in fiscal reach is. It’s also looking at TECH GETS FASHIONABLE: Lectra’s panel included California Prior to being at Warnaco, Gromek was 2013, spent $140 million to buy back 5 mil- engagement because I think Fashion Association President Ilse Metchek, Kellwood Vice President the president and chief executive of Brooks lion shares.—Deborah Belgum there’s also a false metric of e-Commerce Elton Graham, Directives West Vice President Shelda when you look at followers. Hartwell-Hale, and Luis Velazquez, a business consultant for Lectra There’s a lot of dead weight North America and former executive at Gap Inc. there.” store. The right social-networking tools could vary “E-commerce requires a storytelling from company to company, he said. “I would technique for successful visual presenta- INTRODUCING encourage companies to really find the levers tion,” Metchek said. “Is visual presentation that are meaningful for them in social media. now more important than the garment?” But I would also caution businesses who think Great product is “the price of entry,” Velasquez they’re going to live and die by social media said. “Telling that story makes you win.” that they should look at social media as a way He recommended using collaborative soft- to define themselves rather than as a growth ware such as product lifecycle management mechanism or to follow a trend.” (PLM) system to integrate the message from Velazquez agreed, adding that it’s important the very first stages of design. for brands to stay true to their message. “Imagine a world where the minute a de- Realize your vision. “If you are Pendleton Mills and you make signer finishes her sketch in Illustrator, every- Improve quality, productivity and profits. the wool products with Native American de- body else can see it in the PLM system that signs and you’re going to do a brand exten- they’re working with. And the moment that the sion, then you focus on the extension that fits technical designer finishes the patterns, she can in that world you live in. Don’t make happy- generate a 3-D rendering of it, and everyone AccuMark 9.0 offers the industry’s face T-shirts,” he said. “I think that the days of else on the team can see it, including the guy huge brands taking over vast geographies or who is making the webpage. That connectivity most robust pattern design, grading huge trends taking over whole populations of is something that is going to be more and more and marker making functionality people—those days are gone. I think what’s important. Because our consumers are smarter to help automate the tasks you more probably likely to happen is niche brands now. If a story isn’t cohesive and if it doesn’t perform every day. who are super focused on a specific population make sense, they’re going to see through it. and they deliver consistently to that population. Having that information available to the team That’s what the future looks like. Something from the very beginning is going to tell a bet- I learned from the dot-com world is it’s less ter story and be more meaningful to the brand important that you be first. It’s more important when they actually go to market.” for you to be best.” Great stories and great visuals are impor- • Integrates with Gerber’s spreading, tant, but for Hartwell-Hale, “At the end of the cutting and PLM systems. Focus in day, I just need to see the clothes. I do want to see them styled. Give me the page so I can • Reduces cycle times and accelerates the Both Hartwell-Hale and Graham stressed speak to my retailers about it.” critical path for garment approvals. the importance of gathering intelligence di- But Hartwell-Hale added that the level of rectly from the consumer. engagement in a brand’s story often depends • Maximizes product quality and reduces For Hartwell-Hale, that often means tradi- on the customer’s age. material costs. tional focus groups. “The old-school kind of “For the younger consumer, it’s entertain- focus group, these sounding boards, that’s still ment for her,” she said. “She wants to be en- • Improves collaboration with colleagues so relevant to brands and retailers,” she said. gaged. Going into a store and trying on clothes and partners. “To me it’s the fastest and quickest way. Tech- and taking pictures and uploading to the store’s nology is important, but we need to stay con- website that’s being generated on the store’s nected face-to-face to really understand who big screen—that’s a cool place for her to be. [the customer] is, what she wants, what excites She’s going to spend a few hours, and she’s her, what is compelling to her and what she is going to buy something. Then you’ve got the For more information visit not happy with.” contemporary or designer consumer that wants gerbertechnology.com/accumark Metchek questioned whether there was time to be romanced. When they go into the store, in the design process that is focused on speed- that consumer does want to see a story.” ●

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Klein Named Fashion Icon at LA Fashion Awards March Sales Mark a Soft Rebound March retail sales beat Wall Street expectations with a 3.6 percent gain on a year-over-year basis, according to the International Council of Typically a man about town, Shopping Centers, a leading trade group for the mall industry, but things Lloyd Klein, a couture designer are still tough for retailers, economists and analysts said. for his self-named fashion house, The past month’s business had everything going against it. The weather Lloyd Klein, made his first pub- was still cold across much of America, so buying spring clothing was not on lic appearance since undergoing the forefront of consumers’ minds. The Easter holiday, which typically spurs chemotherapy for lymphoma. spending, falls on April 20, so consumers did not do much Easter shopping The appearance was at the Sec- in March. ond Annual LA Fashion Awards (If Easter had at Sunset Gower Studios, held taken place in August Retail Sales April 5 in Los Angeles. March, 1 per- $Sales % Change Same-store Klein, bearing a shaved head centage point of (in millions) from yr. ago sales % change after chemo but looking fit, went monthly sales The Buckle $106.60 0.0 -1.8% to the event to present an award. growth would Gap $1,510.00 -3.0% -6.0% L Brands Inc. $923.70 +3.0% -1.0% He was surprised when he was have been added Stein Mart $136.30 0.0 +0.9% given the show’s honor for the to the sales results Zumiez $63.60 +4.3% -2.9% fashion icon category. “This re- for the month, Information from company reports Lloyd Klein minds me of [my] Paris days, Dean Roybal and Ginger Boyle of said Michael Ni- Planet Salon when [we] were in the same room emira, the ICSC’s chief economist. Expect the percentage point to be added as Jean-Paul Gaultier,” Klein told to April retail-sales results. L Brands, the parent company of Victoria’s the audience of 300 at the awards show. “This is my Springs Fashion Weekend, which ran Oct. 25–27 at Secret, also noted that its same-store sales would have been higher by 2 or first night out after a few months of chemotherapy. In the Hard Rock Hotel in Palm Springs, Calif. 3 percentage points if Easter fell a few weeks earlier.) a few months, I think, I’ll be over cancer,” he told the Fashion label Shail K received the night’s couture Adrienne Tennant of Janney Capital wrote in an April 10 research note cheering crowd as he accepted the diamond-shaped award. Another fashion label, Nathanaelle Couture, that Wall Street had “severely low expectations” for March. Although some received the award for contem- called March sales a rebound, Tennant wrote that many companies posted porary women’s label. Amour negative same-store-sales results during the month. Retail giant Gap Inc., Swimwear got the award for re- for example, reported a same-store-sales decline of 6 percent. Glenn Mur- sortwear, and the award for emerg- phy, Gap’s chairman and chief executive officer, called the month’s busi- ing designer went to the Le MaLi ness “challenging” in a statement. label. The design suite award went Tennant and many other analysts believe that Easter, pent-up demand to custom leather and accessories and warmer weather will spur an increase in spending in April. ICSC fore- line Straitjacket Sam. Labels and cast April retail sales will range from 3.5 percent to 4 percent on a year- designers are put on the slate for over-year basis. the LA Fashion Awards after they Levi Strauss & Co. reported results for its first financial quarter of participate in LA Fashion Week- 2014 on April 8. Its net revenues declined 1 percent to $1.13 billion for the end, according to an Endless Road quarter that ended Feb. 23. For its net income, which can be defined as the Entertainment statement. A panel company’s bottom line, the company reported a 53 percent decline to $50 of judges selects the award win- million for the recent quarter compared with the previous year. ners. The net income decline was due to “restructuring and other charges re- Koffman also presented awards lated to the launch of a global productivity initiative,” the company said. John Eckmi e r to businesses that have worked Levi’s recently announced it would lay off 800 workers, or 20 percent of Mikey Koffman Kimi Verma of Shail K with her in the past. The award for its non-retailing and non-manufacturing workforce, to save $75 million to radio station of the year went to $100 million a year. trophy given by the LA Fashion Awards. 97.1 AMP Radio, which provided music for the event. “We knew the first quarter would be challenging, but a heavier promo- The hour-long awards show was produced by Mikey Partner of the year went to the Nobu Hotel. The finan- tional environment and unusually bad weather made it even more difficult Koffman and Endless Road Entertainment, which cial partner award went to Bibby Financial Services. than we expected,” said Chip Bergh, Levi’s president and chief executive until January was called The Gallery LA. It produces Planet Salon of Beverly Hills received the beauty part- officer, in a statement. “While we anticipate the market environment to runway shows such as Los Angeles Fashion Weekend ner award. Ginger Boyle and Dean Roybal, the salon’s remain challenging for the next few quarters, we are staying focused on that typically take place during Los Angeles Fash- co-owners, have been providing hair-styling services to what’s within our control—product, commercially driven marketing and ion Week. Koffman also recently produced the Palm Koffman’s projects for years.—Andrew Asch our cost structure—to drive long-term profitable growth.”—A.A.

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Charming Charlie’s e-commerce team is also quick to use president of sales, marketing and research and development. Tech Conference Continued from page 1 Twitter, Facebook, Pinterest and Instagram to drive traffic “They wanted to implement all their software in six ductivity and profits as well as reaching the next generation to their stores and the online shopping site. “I would invest months,” Burstein said. “So we did a fast-tracking imple- of shoppers, who are more prone to surf the Web rather than in these channels. Let your interns or your marketers work mentation.” venture into a mall for their latest fashion fix. on this. They are inspiring your audience and getting them Before the company started installing the live system, Charming Charlie was founded in 2004 by Charlie engaged. It is a good investment,” LaFleur said. “If you have they took the software and installed it in the cloud to test and Chanaratsopon, a Thai-American now in his mid-30s whose any doubts about how social media is working, it’s work- make adjustments, Burstein said. Then they started convert- parents imported sterling-silver jewelry and sold their mer- ing.” ing their data. chandise to stores such as Nordstrom, Target and Wal- “The result is that on-time delivery is up 85 percent over mart. Sportswear makeover the previous year. And the payback period for the system is The young entrepreneur, who graduated 21 months,” Burstein said. “Last year, the company’s profits from Loyola Marymount University in While Charming Charlie may be a relatively were up 9 percent, and they should be up another 17 percent Los Angeles, took some of his parents’ left- young venture to the apparel and retail world, this year.” over consignment jewelry and opened his Sport Obermeyer is a 67-year-old high-end first store in Houston in 2004. Now there sportswear line for skiers and snowboarders. Software upgrades are 286 stores across the country—most of It was founded by Klaus Obermeyer, a diehard them concentrated in Texas, Florida and the skier who at the age of 94 still hits the ski slopes Sport Obermeyer is just one example of how apparel and Southeast—selling everything from hair ac- every day in Aspen, Colo., where the company retail ventures constantly have to upgrade their systems to cessories, hats and handbags to necklaces, is located. keep up with business practices. earrings and tiaras. The idea is that each The company, which has about 60 employ- Jennifer Terrill, vice president of information technology new store must be profitable enough to fi- ees and just under $100 million a year in rev- at True Religion, said technology departments are moving nance the next store. enues, needed a total software overhaul. The fast. They used to go by a five-year plan. That concept is Charming Charlie stores, whose mer- employees were working with a legacy ERP dead. “It is now year-by-year with a three-year vision,” she chandise is organized by color, carry as (Enterprise Resource Planning) program and said. “You have to be agile and switch gears really quickly. many as 10,000 items in each outpost with an old PLM (Product Lifecycle Management) Now it is the consumer who is driving everything.” prices rarely topping $40. While three Kim LaFleur system. The supply chain and the distribution Last year, TowerBrook Capital Partners acquired the generations of women may go shopping center in Denver were managed with spread- Los Angeles–based blue-jeans maker and retailer for $835 at a store together on a weekend outing, sheets and emails. The warehouse was a mess. million. Terrill said the new owners, who previously bought LaFleur believes online is where a good portion of Internet- The company ended up buying a whole new racking system and sold Jimmy Choo shoes, are on board for upgrading the savvy customers will be shopping in the next five years, us- for the 70,000-square-foot space. company’s software system. ing smartphones or tablets. Currently, 40 percent of Charm- The company’s chief operating officer, Greg Bannister, True Religion is shopping for a new PLM system and re- ing Charlie’s online shoppers are using smartphones, and put out eight requests for proposals in 2012 to upgrade the cently carved out a project-management office to organize another 10 percent are using tablets. “We will be upgrading system. Bannister and Obermeyer ended up choosing NGC new programs. “This is the year we will explode digitally,” our mobile experience,” she noted. Software for a complete tune-up, said Mark Burstein, NGC’s Terrill said. ●

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Get into the next Trade Shows Obituary Get into the next Trade Shows Pull-Out Supplement with StephenPull-Out Hyman, Supplement with advertorial May 9 advertorial May 9 Co-founder of Susie’s Deals

Stephen Hyman, a long- 11 bankruptcy protection. time discount retailer with Susie’s Deals was sold out of nearly 40 years in the busi- bankruptcy to Yossi Dangor, ness, died on April 7. He was head of Top Top Clothing 66. Inc. and PrimeTime Cloth- Hyman had been in the ing Inc. in Los Angeles, for hospital for a dialysis treat- $775,000. ment when he went into The Hyman family went cardiac arrest, said his niece on to create Fast Turn Mindy Hyman. Wholesale, which imported Hyman, with his siblings, Stephen Hyman apparel from its offices in Susie, David and Howard, City of Industry, Calif. The founded Susie’s Deals in 1974, an Ontario, company also operates three Fashion Retail Calif.–based retail chain that sold bargain- stores in Southern California. basement merchandise at outposts located in Hyman, who lived in Canyon Lake, Ca- California, Nevada, Arizona and Utah. lif., near Lake Elsinore, is survived by his The company’s concept was to have no mother, Rose Marie Gruenberger; his wife, items selling for more than $5.99, relying Janice; his two sons, Stephen and Joel; his on close-outs and overstock to provide the daughter, Lisa Bensusen; and four grand- stores’ merchandise, which included misses, children. juniors, plus sizes, men’s and children’s Memorial services are scheduled for clothing. At one time, the chain had more April 27. For more information on ser- than 100 stores. vices, call Fast Turn Wholesale at (626) In 2011, the company filed for Chapter 810-2550.—Deborah Belgum

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April 11 April 24 Through May 2 Denver Apparel & Accessory The Professional Club’s Year- Trade Shows Market End Event May 3 Denver Merchandise Mart Blue Cow Kitchen and Bar Otis College of Art and Design’s Denver Los Angeles 32nd Annual Scholarship Benefit In addition to a Through April 14 “Take It to the Next Level,” and Fashion Show Fashion Market Northern presented by One Step Retail Beverly Hilton six-month shelflife, this popular section California Old Ranch Country Club Beverly Hills San Mateo County Event Center Seal Beach, Calif. San Mateo, Calif. May 4 receives bonus distribution. Through April 13 April 29 DG Textile Expo Fabric & Trim FGI-LA panel discussion on Show April 12 fashion and tech trends San Francisco Hilton Line and Dot Spring Sample Sale The Atelier at Maker City LA San Francisco 2807 S. 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4 CALIFORNIA APPAREL NEWS april 11–17, 2014 apparelnews.net

04.calendarA.indd 4 4/10/14 7:52:34 PM news

La Brea Continued from page 1 business on the block. it would be a primary choice for stores focused on “The stores that were there were not enough of a draw,” “destination-cool.” He said, “La Brea is still developing to- American Rag CIE, one of Los Angeles’ most popular she said. “You need a mix of large and small businesses.” ward being able to court larger brands.” fashion emporiums, has done business on the 100 block of She believes the major thoroughfare needed bigger an- District La Brea has attracted more fashion retailers to South La Brea for more than 30 years. High-end vintage chors to make people get out of their cars and stay. Mood the thoroughfare since it opened in 2011 after renovating an shop The Way We Wore and women’s contemporary shop Fabrics, a prominent fashion textile emporium, opened at 80,000-square-foot site of the former Continental Graphics Bleu also attract shoppers to La Brea, one of Los Angeles’ 645 S. La Brea Ave. in 2013, and Dalton Tyree said it has building, which once housed a printing complex. Currently, major thoroughfares, which can resemble a highway during become an anchor. There also needed to be more restaurants popular shops such as A+R, Kelly Cole, Steven Alan, Shel- peak traffic hours. and design shops on the street. ter Half and Garrett Leight Optical are District La Brea Before The Great Recession, La tenants. Brea was home to a number of in- Leitze said the place is currently dependent fashion boutiques. More 87 percent full with boutiques; res- than five shuttered in a quick suc- taurants such as Sugarfish, which cession between 2007 and 2008, opened in January; and creative and until recently few of these shops offices. Leitze said there is more have been replaced by new fashion to come. boutiques. “Our goal is to curate regional However, Michelle Dalton Tyree, and national designers and res- a former La Brea boutique owner, taurants and incorporate creative believes the street could change its companies to build a creative reputation as a place for destina- destination for the people of this

tion retail. She is among those who andrew A sch neighborhood,” Leitze said. “It is believe that La Brea will eventually NEW STORE: A Bonobos Guideshop is scheduled to THE RENEWAL: District La Brea announced a slate of fashion forward. It is unique and meet its potential of being one of Los open at District La Brea in early May. new retailers that will open at its site on La Brea Avenue will be true to La Brea’s landscape Brigham Yen, a real estate between First and Second streets. Pictured above, the and surroundings.” District La Angeles’ streets for fashion design and restaurants such as Sycamore Kitchen restaurant at the District. Melrose Avenue, Robertson Boulevard, West Third Street broker with The Agency, Brea offers more parking: There and Abbot Kinney Boulevard. said La Brea is going through a renaissance but it remains are two parking lots. A garage on Second Street offers 128 “We were too early to the party,” Dalton Tyree said of her hobbled by its great size. “I think the scale of La Brea be- spaces, and a surface lot on First Street has 44 spaces. stint as a La Brea boutique owner. “We’re seeing an honest ing still so spread out will make it hard for it to become a The upcoming Bonobos and Gant shops will be located second coming of La Brea.” She ran a designer boutique truly thriving retail street akin to Colorado Boulevard in Old by the intersection of La Brea and First. Bonobos’ Guide- called Iconology at 353 S. La Brea Ave. from 2005 to 2007. Pasadena or Melrose Avenue, which are much more densely shop is scheduled to open early May, and it will be the first It was part of a wave of fashion shops that opened on La packed with back-to-back retailers. There could be pockets Southern California location for the e-retailer’s unique bou- Brea before The Great Recession, then closed shortly be- of activity that will form such as the area of La Brea around tiques. Shoppers will view clothes on display at the Guide- fore or during the harsh economic period. Iconology was re- Santa Monica Boulevard,” he wrote in an email. “It will shop and order them, but they will not be able to take clothes placed by a boutique called My Ulrika, which sells vintage likely still remain a street with destination retailers for the home after purchasing them. Rather, the clothes will be de- fashions, home furnishings and jewelry. foreseeable future until the city of LA can figure out how to livered from a Bonobos fulfillment center shortly after the The boutique closings were blamed on national prob- move pedestrians up and down this long thoroughfare with order is made. Bonobos runs eight other Guideshops, with lems, such as a shaky economy, and problems specific to an attractive transit system that supports and encourages pe- one located in San Francisco. La Brea, including a lack of parking. Also, La Brea was just destrian activity.” Gant Rugger, which opened a boutique on Los Angeles’ beginning to forge its identity as a contiguous fashion street. Michael Rielly, executive vice president of Townsend Abbot Kinney Boulevard in 2012, is scheduled to open a Many consumers were just beginning to discover the place’s & Associates, a real estate consulting and develop- District La Brea shop later this month. Undefeated is sched- retail beyond a handful of high-marquee destinations, Dal- ment firm, said that commercial space ranges from uled to move across the street in June. It is currently located ton Tyree said. Not least, there was not enough diversity of $4 to $8 per square foot on La Brea. He said that at 112 S. La Brea Ave. ●

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apparelnews.net april 11–17, 2014 CALIFORNIA APPAREL NEWS 5

01,2,3,5,8.coverA.indd 5 4/10/14 7:42:13 PM events Louis Verdad Hosts Fall 2014 Forecast: Marled Yarns, Houndstooth and Ugly Xmas Sweaters The ugly Christmas Made-to-Order Fashion Event sweater will finally be in fashion. Los Angeles designer Louis Verdad recently hosted a high-fashion tea to introduce his made- The grimace- and to-order collection of tailored dresses, jumpsuits, shorts and blouses. The event was held April 5 at grin-inducing sweat- L’Cheriyve Studios in Gardena, Calif. ers have been the bane of family gatherings for decades, but trend forecaster Barbara Fields of the Barbara Fields Buying Office found more than 20 retailers in London selling ugly Christ- andrew a s ch mas sweaters bearing FIELDS FORECAST: Barbara Fields, pictured right, goes down a list of forecasts for Fall 2014 trends. humorous graphics, some even coming with gift card–like hangtags. and pants with a tie front or drawstring. With so many London retailers get- One of the major trends for the upcom- ting behind the trend, Fields forecast ing season will be anything styled with that the unlikely trend will hit America athletic-style graphics. by fall 2014, so it was fair game for a A burgeoning trend hailing from To- mention in her Fields Fall 2014 Trend kyo are garments in houndstooth print, Presentation. It took place in Suite 855 Fields forecast. “It’s just the beginning at the California Market Center dur- of checks. Checks will be important,” ing the juniors- and department store– she said.

Felix Salzman focused Los Angeles Majors Market. During the presentation, she noted Fields led delegations of buyers from that the Aztec and Navajo prints, which retailers such as Zappos, Gordmans, were so important more than a year ago, JCPenney, Bealls, Rue 21, Wet Seal have been replaced in popularity by flo- and Gabriel Brothers through the se- ral prints. Leggings, skirts and dresses ries of trend presentations, which ran made out of jersey material will be pop- April 7–10. She has been producing ular for F biannual trend presentations since 1981 all. Clothes featuring details such as and bases her forecasts on what is trend- quilted cloth and zippers will be em- ing in fashion capitals such as London, braced. Bomber and flight jackets also Tokyo, New York and Los Angeles. will skyrocket in popularity. “One of the The ugly Christmas sweater mer- million-dollar items of the year will be a ited only a mention during the trend fur vest,” she said. In London, the pop- presentation, but Fields spoke at length ular jeans are in black, blue and acid, on other trends such as garments made she said. Boot-cut and super-skinny fits with marled yarns (yarns made with dif- will be popular, as well as those jeans ferent colors twisted together). “Marled tailored to lift the wearer’s bottom. In a yarns will be one of the rent payers of preview of Spring 2015, Fields said that the season,” she told buyers. denim overalls will be popular along Other important trends include skirts with distressed jeans. —Andrew Asch

trade show report Local-Focused LA Apparel Show Returns for Second Season By Alison A. Nieder Executive Editor

A tightly curated collection of Los Angeles–designed and Los Angeles–made collections exhibited in the second edition of the LA Apparel Show, held April 7–9 on the 13th floor of the California Market Center. Last September, the show, which is sponsored by the Ko- rean American Manufacturers Association, launched at the CMC with more than 150 exhibitors, many tenants of the San Pedro Mart, located a few blocks east of the CMC. The launch show was judged to be too sprawling, said An- nabelle Lee, the designer and creative director of the See You Monday label, which exhibited at the show. The new

Comme Toi Comme Toi Lulumari Lulumari Cecico

tightly edited mix was intended to introduce the most fresh and imported, Cecico designs for a young customer “looking for novel looks from the San Pedro Mart. “This is a meet-and-greet something edgy,” Ahn said. show,” Lee said. “We are meeting retailers who are placing big- Ahn said the LAAS show is another opportunity to meet ger orders.” new retailers. “We don’t want to close any doors,” he said. “It’s Several exhibitors acknowledged that buyer traffic was not easy to start a show from scratch.” slow—particularly compared with the bustling traffic many of Other brands showing at LAAS included vintage-inspired these brands see at the giant WWDMAGIC show in Las Ve- Comme Toi, young contemporary dress line Ark & Co., gas. Still, buyers from Dillard’s, Forever 21, Ross and Over- Latin-focused Lulumari and juniors/young contemporary line stock.com were spotted shopping the show. Papermoon. Cecico’s Peter Ahn said, in addition to several major retail- Show organizers said the show will return to the CMC for a

andrew a s ch ers, he met with buyers from Nebraska and Aruba at the show. third edition in October. ● SHOW HUDDLE: Annabelle Lee of See You Monday, center, talks “One customer left the Atlanta show to come here,” he said. to sales rep Monica Reyes, right, and Joyce Sim at the LA Apparel Show. Known for its sweater knits, some domestic and some With additional reporting by Andrew Asch

6 CALIFORNIA APPAREL NEWS april 11–17, 2014 apparelnews.net

06.events.indd 6 4/10/14 7:54:10 PM events Ath-Leisure, Folk Inspiration and Grunge on Horizon for Fall ’14

Prepare for the athletic-leisure trend Game to continue, the international-inspired Changer bohemian look to evolve and for grunge to make a comeback this fall. That was the word from Directives West, which presented its Fall ’14 forecast for juniors, better/updated and kids to a crowd of buyers on April 7 in the Fashion Theater of the California Market Center in Los Angeles. The “Game Changer” trend mixes sport and street trends for a new Ameri- cana look that includes lots of athletic rib trim and team jersey–style numbers. Look for jogger pants, vests and varsity Norma n Zeller Weavers tank, jackets. Denim Society Proposal Earl Jeans Isela top, Vanilla The “Folkways” group takes the pant, Say What Weavers top, Jessica Simpson Lily White Weavers Gibson by Sue top, outfit, Star bottom, jacket, Betsey Jolt jogger, sweat shirt, YMI sweatshirt T-shirt, sweatshirt, bohemian trend to the next level with Democracy Emperia Imoshion Johnson hat, Accessory jean, Accessory and skirt, Norah skirt, Lapis jogger, global inspiration, rich colors and plen- jogger, MMS handbag handbag Emperia handbag Collective hat Collective hat Say What? Elodie jacket, Accessory ty of pattern mixing. clutch Say What? Collective Design Studio “Nouveau Grunge” handbag scarf handbag reinterprets the ’90s look as both anti-establish- Folk Tales ment and sophisticated with lots of plaids and well-washed denim. The retail consul- tancy also showcased contemporary trends in a group titled “First LA,” which featured candy-colored coats, print mixing, overalls and leather pieces. —Alison A. Nieder

check the web ApparelNews.net Rabbit Rabbit Belldini vest, Sisters Signorelli Urban Doll Eyeshadow Ransom Weavers Biz coat, Eyeshadow Weavers Band of Rabbit dress, Kandy Kiss sweater, tank, Lily hoodie, tank, Generra tank, Jou top, Band of Vanilla Star tank, BeBop tank, Vanilla Gypsies MMS Design top, AGB Democracy White pant, Highway jean, Band Jou pant, Gypsies pant, skirt, NB pant, XOXO Star jean top, 1822 Additional images at Studio clutch bottom, legging, Blu Pepper Jeans short, of Gypsies Say What? jolt jacket, Accessories vest, OMG Denim ApparelNews.net MMS Design MMS vest Accessory kimono, Deb duster, MMS Design handbag, Accessories jean, Pink Studio Design Collective hat, & Dave’s Betsey Studio clutch Pink USA handbag USA hat clutch Studio Deb & Dave’s handbag Johnson hat handbag backpack hat Nouveau Grunge

Celebrity Pink shirt, Mystree jacket, Press sweater Evil Twin Self Esteem Blu Pepper Self Esteem Kut jacket and Per Se Love Scarlett Jill Stuart Coin sweater, Olivia Amethyst short, Wall- Verve skirt, Democracy bralette, BLQ shirt, Denim sweater, tank, Indigo jeans, Tresics Sport vest, sweater, Kut dress, OMG Moon T-shirt, Twyla flower sweat shirt, Steve Madden pant Basiq tank, De Society Jou Jou Rein jean, Paper Femme tee, BLL shirt, jean, NB Accessories Blu legging, MMS MMS Design Studio scarf Philo jogger, overall, jean, OMG Tee duster, NB Steve Madden Rhythm in Collective clutch Design Studio clutch backpack, Accessory Supremebeing Imoshion Accessories Accessories scarf Blues jean, handbag Collective hat jacket and hat handbag handbag clutch, Pink Accessory USA hat Collective gloves First LA

Minkpink Nolitha top BLQ Basiq Addison Dakota Love Sadie BLQ Basiq State of Lovers + June and Whitney Lovers + Lovers + T-shirt, Finders and skirt, tank, BB jumpsuit, Collective shirt and top, Res Being Friends Hudson Eve dress, Friends Friends sweat Keepers jacket, Supremebeing Dakota Blank NYC shirt, Blank skirt, Joa Denim jean, romper jumpsuit, dress, Joa jacket, sweat shirt shirt, Winston & Kensi jean, jacket and hat jacket, jacket NYC vest, jacket MMS Design Ashley B. Joa Kiind Of and jogger Hart overalls Accessory Bella Dahl Winston & Studio clutch vest jacket jogger Collective hat jogger, Steve Hart jean Madden hat

apparelnews.net april 11–17, 2014 CALIFORNIA APPAREL NEWS 7

07.directives.west.indd 7 4/10/14 8:21:23 PM trade show report

Event Details! TPC Year-End Event! Date & Time: Thursday, April 24, 2014 Join The Professional Club 5:30 pm at the Blue Cow Kitchen Location: Blue Cow Kitchen & Bar & Bar. Admission to our 350 S. Grand Ave. upcoming networking Los Angeles, CA 90071 event on April 24th Ticketing! Pre-Sale $85 THE LOOK: Stephen M. Kim shows the Rhapsody line to buyers. includes a premium open Regular Admission $105 (after April 20th as Loehmann’s, the market for off-price bar and passed appetizers. Majors Market Continued from page 1 and at the door) goods has become more in flux, and depart- want to show them something new, they are ment stores such as Nordstrom and Saks not into it. They are on a mission,” said Ro- have been rolling out more of their off-price If paying by check, mail and berta Combs, a sales manager for the juniors stores, such as Nordstrom Rack and Saks make payable to: knits label Fade To Pink, headquartered in Off 5th. Walmart and Target have changed The Professionals Club Alhambra, Calif. gears in the past couple of years from build- Stephen M. Kim, vice president of sales ing their signature big-box stores to rolling 333 S. Grand Ave., for Los Angeles–based label Rhapsody, out emporiums with smaller footprints in Ste. 4150 also agreed the give and take between ven- more urban areas. Los Angeles, CA 90071 dors and buyers has changed. “We used to Lynne Sperling, owner of Los Angeles– make lines and tell them what is going on,” area LS Consulting & Management and a Kim said of sales meetings. veteran analyst of major retail, said that this Contact a TPC But with store buyers coming in with in- retail sector has become tougher. “To attract creasingly specific shopping lists, vendors consumers they have to have the right prod- Board Member! have had to play a tough game, where they uct at the right value. They have to provide a have to be both more flexible to buyers’ reason to come to those stores. Department The 2013–2014 Board changing needs and also develop a more stores need to change in how they appeal to organized approach to businesses. “If you the customers. They can’t say, ‘Here I am. Chairman, Jeff Kapor don’t have a whole team for costing and Come and get it,’” she said. [email protected] sourcing, it will be hard to survive,” Kim 2014 Sponsors said. President, Bart Evans New company Denim Lounge Inc. took [email protected] a two-pronged approach, showcasing its premium juniors brand Denim Society and Vice President, its Crafting Bar service, which allows re- Christian Emerson tailers to customize their buy by selecting [email protected] the fabric, thread, wash, hardware, trim and embroidery for the jeans. Treasurer, Ryan Bristol “It’s a DIY [do-it-yourself] experience [email protected] for them and a good private-label vehicle for us,” said Darryl Rosenberg, chief execu- Secretary, Nick Rozansky tive officer of Denim Lounge. [email protected] Rosenberg, whose career includes executive positions with L.E.I. and True Re- ligion, teamed up with L.E.I. and Tarrant Apparel designer Sarah Shelby to launch the Denim Society collection in October. Rosenberg said he saw a void in the market for a premium, young contemporary denim. The line also includes plenty of non- denim items, including ponte, scuba fabrica- tions and yard-dye plaids in jeans, trousers, skirts, overall and jogger styles, as well as THE DISPLAY: Kelly Wilson, left, and Leanna jackets. The Los Angeles–based company Bartlett model the latest YMI looks at the label’s participated in the Directives West runway temporary showroom during the Majors Market show at the CMC (see related story, page 7) at the CMC. but met with buyers at its nearby design studio in downtown Los Angeles. Trend-driven Popular items at the market included Changed landscape jeans designed to lift the wearer’s bottom. YMI’s Wanna Betta Butt? jean has devel- The strict shopping lists reflect an in- oped a big reorder business of the jean with creasingly competitive market for major re- a lift, said David Vered, YMI’s president. tailers going through an era of big change, He forecast that his sales would double over said Michael Exstein, a research analyst for last year. Credit Suisse. He headlined his Jan. 29 The unlikely novelty item, the ugly Christ- forecast on department stores as “The Year mas sweater, has become really popular for of Living Dangerously.” Ultimately, he had Fall 2014, Fade to Pink’s Combs said. strong faith in the majors sector. “It remains “A couple of accounts have asked, ‘Can an over $100 billion sales sector that is not you make them uglier?’” she said. “It is hard dedicated to one merchandise area and has to keep them ugly but cute.” a high degree of brand equity. The key for Sweaters, maxi dresses and dresses with successful players has been flexibility,” he embellishments have been big sellers, said wrote. Rhapsody’s Kim. ● However, he also forecast increased experimentation and competition. With With additional reporting by Alison A. bankruptcies declared by off-pricers such Nieder

8 CALIFORNIA APPAREL NEWS april 11–17, 2014 apparelnews.net

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CLASSIFIEDS www.classifieds.apparelnews.net P 213-627-3737 Ext. 278, 280 F 213-623-1515 www.apparelnews.net Jobs Available Jobs Available Jobs Available ASSISTANT PATTERMAKER Assistant Designer for Contemporary Brand We have an opening for an assistant pattern making posi- TRIM BUYER *Working under the Design Director: inception,cad tion. Must have a minimum of 2 years of draft pattern mak- Busy JR dress company seeks trim buyer responsible sketch, color research, trim development, artwork ing experience. Must be able to follow directions and pro- for the purchase, pricing negotiation, and delivery of the *Working with Tech Designer, Pattern Maker, and Wash duce Tech Packs for production. key component of our product, and be expert at Developer to set up tech packs, construction details Please email your resume to [email protected] or fax it to routing guides & vendor compliance *Strong communication with multiple domestic and 213-745-5812. Email resume to: [email protected] overseas factories PATTERNMAKER *Setting up working line sheets, presentation boards, B. Bronson Contemporary company seeking full-time Pattern Maker with and color stories. Sales Assistant 8+ years experience with 1st thru production sportswear in- *CONTACT: [email protected] Seeking a full time Sales Assistant. Must have leadership cluding garment dye. Must have modern eye for proportion qualities & be a self-starter. Must have fluency in Photo- with full knowledge of garment construction. Tukatech and shop, MS Word, & Excel. Exp. is required. Exel experience a must. Please send cover letter with re- ASSISTANT DESIGNER Email resume with salary history to: sume to: [email protected] Seeking assistant designer for major manufacturing [email protected] company. Must have strong hand sketching & Illustrator Shipping Manager skills and basic knowledge of fabrics/trims/colors. Production Coordinator/Logistics Specialist Established wholesaler seeks a Shipping Manager. Well Please send resumes to: [email protected] Alpinestars currently seeks a Production Coordinator for spoken. highly organized and efficient person.Must have its Clothing Production Department. Candidates should 5 years experience in the apparel industry, routing compliance for all major/specialty stores. Warehouse staff, Driver Needed for have a minimum of 3 years' experience in the field. Send resume with salary history to: Fast Pace Apparel Warehouse! Send resumes to [email protected] [email protected]. Warehouse duties include, but are not limited to, picking, packing, sorting, shipping, inventory control. Must have Fashion Driven Activewear Line Utilizing PRINT DESIGNER strong organizational skills. Exp'd Driver must have a valid The Latest Technology is Seeking Experienced TEXTILE Designer wanted for downtown LA print studio. driver's license & exp. Driving a large commercial truck. Sales Rep & Sales Assistant Specializing in contemporary artworks for the fashion indus- Must have an excellent driving record. Candidate must be an organized, detail-oriented, self-starter try. Excellent knowledge of photoshop, repeats and color Email: [email protected]. with excellent communication skills, high level of proficiency separations is essential. Minimum 2yrs industry experience. in Microsoft Office. Send your resumes to Pls email pdf of design work and resume to [email protected]. [email protected]

APPARELNEWS.net april 11–17, 2014 CALIFORNIA APPAREL NEWS 9

040414 class-jf.indd 9 4/10/14 8:01:09 PM Jobs Available Jobs Available Jobs Available

Costing Responsible for creating/maintaining cost sheets & working w/Design & Production to ensure accurate information is processed. JR DENIM COMPANY SEEKING INDIVIDUAL Designer - Missy Must be computer proficient w/knowledge in Excel. TO FILL THE FOLLOWING POSITION. INCRED- Trixxi Clothing Company is looking for a designer/mer- Must know garment construction & be detail orientated. IBLE OPPORTUNITY FOR THE RIGHT PERSON chandiser for our new Missy line to work in partnership The following skills must apply: Ability to multi-task/ with our dynamic Missy sales rep. The designer will be Great Organizational Skills/Good Communication skills/ DESIGNERS - JUNIOR DENIM LINE responsible for creating product for retailers such as Hardworking. Nordstrom's, Macy's, JC Penney, Dillard's, Sears, etc. Responsible for development, design and execution of Please email resume to: [email protected] Candidates must have 5-7 years of Missy design experi- Junior denim product line. Must be original, edgy, and ence and demonstrate proven success in the Missy mar- able to interpret fashion trends. Qualifications required: ket. The ideal candidate is a team player with great com- - 3-5 years experience as a designer and an in-depth SCREEN GRAPHIC / SUBLIMATION ARTIST munication and organizational skills. Please submit re- knowledge of junior denim, along with extensive denim . Min. of 4 yrs experience in Missy screen print graphics sume to [email protected]. wash experience. . Expert in Illustrator and Photoshop - Must have strong communication skills to convey . Comfortable with taking direction as well as to give trend forecasts to internal sales team and the retailers. suggestions. Sales Representatives - Be willing to travel internationally as part of the job. . Organize, Creative and have a sense of fashion. OC based swimwear manufacturer seeks experienced sales - Understanding of overseas and domestic manufactur- . Up to date with trends and market flow. reps who are detail oriented, team players and results driven ing, garment construction, sample room, pre-production . Ability to work on aggressive deadlines on multiple/ to join our Sales Teams in OC and NY. Excellent working en- and costing. simultaneous projects. vironment and benefits. Email resume and salary history to - Good sketching ability with excellent design/color/fab- . Versatile and Flexible [email protected]. ric/trims sense. Must be able to oversee all phases of . Have a great work ethic, a team player and a self-starter. line development. Please send your resume to [email protected] - Must have extensive knowledge of adobe illustrator DATA ENTRY/EDI SPECIALIST and photoshop. We are a fast paced junior dress manufacturer seeking a - Must be able to do graphic illustration. DIRECTOR OF data entry/ EDI person. This position requires knowledge Email to [email protected] or fax resume with salary MANUFACTURING & SOURCING of basic EDI and compliance for major chain retail history to (323) 657-5344 JRs Apparel Mfr seeks Director w/exp in knit fabrica- stores. The position consists of high volume order entry tions, sourcing & compliance. Must have contacts and email correspondence. Excel, AIMS and EDI knowl- throughout Mexico, Central America, & Asia (China, Viet- edge are must haves. nam, Cambodia, Indonesia, etc). High-volume & Quick- ASSISTANT DESIGNER Please send cover letter and resume to turn mentality req'd w/full understanding of knit fabrics, [email protected] MAJOR MANUFACTURER OF CONTEMPORARY MISSY/ construction, embellishments & trims. Factory articula- Resumes without cover letters will not be read JUNIOR LINE IS SEEKING AN INDIVIDUAL WITH MINI- tion, supply chain management, duty rates, quotas, and MUM 5 YEARS EXPERIENCE IN STYLING AND DEVEL- FOB/LDP. Customer scope includes specialty, depart- OPING LINES, SPECS, GRADING, FITTING, EXTENSIVE ment & discount stores. Heavy Private Label. Must have KNOWLEDGE IN SKETCHING, PHOTOSHOP & ILLUS- FASHION DESIGN INSTRUCTOR top-to-bottom knowledge of compliance, testing & QA. TRATOR NEEDED. MUST BE WELL ORGANIZED WITH Santa Monica College is accepting applications for a part Must be hands-on & resourceful. Position is at our Los GOOD COMMUNICATION SKILLS. -time Fashion Design Instructor. Will teach a variety of Angeles Office. Travel to global locations, as needed. EXCELLENT SALARY & BENEFITS lecture/laboratory courses in Fashion Design and Fash- Bi-lingual English/Chinese a plus. Excellent benefits. E-MAIL RESUME TO [email protected] ion Merchandising. The minimum qualifications are any Please send resume to: bachelor's degree and 2 yrs of exp., or any associate de- [email protected] gree and 6 years of professional experience, or the equivalent. Master's degree in Fashion Design/Fashion Merchandising or clothing and textiles, teaching exp. at the college level, ability to effectively communicate orally and in writing, computer skills in CAD is preferred. ASSOCIATE DESIGNER $63.33/hr. - $68.25/hr. Open until filled. Please apply online at https:jobs.smc.edu. EOE Expert knowledge & interpretation in trends, prints, JR DENIM COMPANY SEEKING INDIVIDUALS patterns, & colors for seasonal stories & monthly line TO FILL THE FOLLOWING POSITIONS. offerings. Customer identification & market analysis to INCREDIBLE OPPORTUNITY FOR promote product development niches. Must have strong THE RIGHT PERSON DESIGNER follow-up skills & multi-task without losing focus. Must Major manufacturer seeking Designer with extensive im- bring high energy, enthusiasm, strong work ethic, com- OVERSEAS SAMPLING COORDINATOR port experience for young contemporary line. Must be mitment & team-player approach. Private Label exp. Must have strong written & verbal communication skills able to work in a fast paced environment. Strong Illustrator & Photoshop savvy. as will be coordinating & prioritizing the sample process knowledge in knits and wovens required. Submit portfolio with resume to: from beginning to end between local design team and Please send resumes to [email protected] [email protected] overseas factories. Need the following qualifications: -Must have good Fabric Knowledge and a good understanding of Tech Packs, Design Sample Request, and Accountant/Bookkeeper LIP SERVICE / KILL CITY Denim Washes Garment import manufacturer seeks accountant/ -Be proficient in illustrator and Excel bookkeeper part time. Exp.in overseas garment business -Needs to be detail oriented and be able to work well un- IMPORT PRODUCTION ASST required. Please send resume via email der pressure in a team environment Entry level position for recent graduate [email protected]. -Ability to multitask on multiple accounts Photoshop / Illustrator / Excel -Denim experience, Garment construction and fluent in super detailed and organized Responsibilities: *Monthly financial statements *Year- Chinese a plus end preparation for CPA *Order reconciliation *Invoic- Email to [email protected] or fax resume with salary DOMESTIC QC / PROD ASST ing *Wire transfers/LC tracking *Accounts Payable/ history to (323) 657-5344 Visit factories and push. Help In-House Receivable *Open order reporting *Job costing QC. Measure garments. Energetic team *In-charge person from overseas office will report to player. Outside QC exp - must have PRODUCTION COORDINATORS USA office *Must work together with overseas office on reliable transportation all accounting requirements from that office including Forever 21 is seeking Production Coordinators to add to our Send resume to [email protected] payroll, expenses, and wire transfers rapidly growing team! Candidates must have prior apparel production experience and be fluent in English (verbal/written) to be considered. To apply, please email your resume Self-Serve Website classifieds.apparelnews.net and a brief introduction to [email protected]"

10 CALIFORNIA APPAREL NEWS april 11–17, 2014 APPARELNEWS.net

040414 class-jf.indd 10 4/10/14 8:02:02 PM Jobs Available Jobs Available Jobs Available TECHNICAL DESIGNER Santa Monica based company seeks an extremely organized Technical Designer w/ strong understanding in garment construction, fit standards, patternmaking, grading & specifica- JR DENIM COMPANY SEEKING INDIVIDUALS ROGERS GARMENTS LLC tion packages. Min 7-10 yrs exp. w/ technical design in wo- TO FILL THE FOLLOWING POSITIONS. vens and/or knits. Excellent written & oral communication skills. Illustrator & Excel required. INCREDIBLE OPPORTUNITY FOR We are seeking highly motivated GREAT BENEFITS. FULL TIME. THE RIGHT PERSON individuals for the following positions: Fax resumes to (310)828-0091 or Email [email protected] PRODUCTION PATTERNMAKERS Tech Room Manager (7+ yrs exp) Responsible for production patternmaking of a junior Tech Room Assistant (5+ yrs exp) CUSTOMER SERVICE/ DATA ENTRY denim product line. Qualifications required: Outside Quality Control (7+ yrs exp) Contemporary company looking for experienced customer - 5 years experience in the junior denim market First Patternmaker (7+ yrs exp) service/ data entry/ billing. Must be knowledgeable in Quick- - Must have a good understanding of garment wash and books & Excel. Must be organized and able to flourish in fast shrinkages Please email qualified resumes to: paced environment. Please email resume to - Candidate must be a self-starter and well organized [email protected] [email protected] - Be proficient with Patternmaking software Email to [email protected] or fax resume with salary Jobs Wanted history to (323) 657-5344 PRODUCTION MANAGER Freelance Patternmaker Must have at least 5 years' experience in both domestic Expert draper/patternmaker. 20+ years experience all cate- and overseas production. Must have worked with con- gories. Patterns, tech packs, fittings, samples, duplicates, PATTERNMAKER/COORDINATOR tractors. Must be highly motivated, detail oriented, ener- small production. Highest quality available. Downtown lo- getic, and willing to adapt quickly in a fast pace environ- Los Angeles based Full Package DENIM Company cation. 818-679-2007. [email protected] seeking full-time Pattern Maker/ Grader. Must have ment. Must have good computer skills and know quick- 5+ yrs experience, able to do Grading & work with books, excel and AIMS. Will be part of the planning of Sample makers to get fit approved to release buys for fabric. Must know costing, specs and be able 35 yrs Exp'd production. Must be well organized. Must have to put together tech packs. Must be organized and not 1st/Prod. Patterns/Grading/Marking and Specs. Gerber 8.4 knowledge. afraid to try new systems or develop systems to save 12 yrs on Pad System. In house/pt/freelance Email: [email protected], time. Must have overseas contacts and ability to source. Fast/Reliable ALL AREAS Ph. (626)792-4022 Fax Resume: 323.752.8575 or Contact: [email protected] Contact: Patty/Steve 323-752-7775 Real Estate Garment Buildings Sales Manager Mercantile Center A contemporary women's clothing manufacturer based in LA 500 sq. ft. - 16,500 sq. ft. Priced Right. is seeking an experienced sales manager (with current major Full Floors 4500 sq ft. retail accounts such as Nordstrom and Bloomingdales pre- SINGLE NEEDLE SEWING CONTRACTORS Lights-Racks-New Paint-Power ferred). Karen Kane is looking for single needle sewing contrac- Parking Available - Good Freight. Candidate must have at least 7-10 years of sales experience. tors for better sportswear, tops & jackets. Must have Call 213-627-3754 Please email [email protected]. (818) 644-3761 valid garment registration & proof of WC insurance. Design Patternmaker Garment Lofts Contact the production manager at: 300 sq ft - 1,000 sq ft. (323) 588-0000 ext 1122. Call 213-627-3755

SPACE FOR LEASE PRODUCTION PATTERN MAKER * In newly renovated Anjac Fashion Buildings Minimum 7 years experience in the heart of Downtown Fashion District. Draping and Gerber software a must. * Industrial, retail and office space also available SPEC WRITER - DOMESTIC DENIM Full time w/benefits. throughout the San Fernando Valley. Email resume: [email protected] Paige Premium Denim is seeking a Spec writer with 5+ * Retail and office space also available just yrs. exp., Candidate will be working closely with the de- south of Downtown. sign, pattern room and production team. Responsible to INSIDE SALES MANAGER 213-626-5321 or email [email protected] create production tech packs for CMT denim prod.; mea- Apparel Co. in San Fernando Valley seeks an aggressive, sure and prepare fit samples for fittings; ensure on-time organized, well-rounded, highly-motivated energetic per- release of tech packs to the production dept. Must have Buy, Sell, and Trade son with 5-8 years experience in Sales with the ability to experience in denim construction, advance computer travel, apparel experience and retail math a must. Candi- skills (Illustrator, Photoshop and Excel) required. Expe- WE BUY FABRIC! date should be able to multi task with great attention to rience with PLM a plus. Ability to proactively trouble Excess rolls, lots, sample yardage, small to large qty's. detail. Proficient in MS office (Word, Excel & Outlook). shoot & problem solve and thrive in a fast paced envi- ALL FABRICS! Must have excellent communication skills both written & ronment. Must be detail oriented & well organized. fabricmerchants.com oral. Merchandising experience a major plus. Steve 818-219-3002 Interested candidates please send resume with salary Please fax resume with salary history to history to: [email protected] Attn: Human Resources (310) 204-1172, or e-mail to WE NEED FABRIC the Human Resources dept. at: [email protected] Silks Wools Denims Knits Prints Solids... Apparel & Home decorative. No lot to small or large... WEST COAST ACCOUNT EXECUTIVE (Online) Also, buy sample room inventories... Alternative Apparel hiring a West Coast Account Execu- Stone Harbor 323-277-2777 Marvin or Michael PRODUCTION ASSISTANT tives (Online). Women's Apparel. Ideal candidate will have 3-5 yrs previous experience in Strong organized individual, high apparel sales with industry leading brands in the men's Go to the attention to detail. Pulling trim & managing BOM &/or women's markets. Responsibilities include Time & Classifieds Website Benefits included Action calendars, analysis & forecasting sales, tracking classifieds.apparelnews.net Resume: [email protected] replenishment business, monitoring sell thru, & driving presentations & product assortments. Bachelor's preferred. To place a Classified Ad Call To place a Classified Ad Apply to [email protected] Jeffery 213-627-3737 Ext. 280 or Call Jeffery 213-627-3737 [email protected] Ext. 280 or [email protected]

APPARELNEWS.net April 11–17, 2014 CALIFORNIA APPAREL NEWS 11

040414 class-jf.indd 11 4/10/14 8:02:17 PM lectra.indd 1 3/5/14 12:01:23 PM