Facebook: Surviving the Algorithm Changes

Total Page:16

File Type:pdf, Size:1020Kb

Facebook: Surviving the Algorithm Changes Our knowledge. Your results. Facebook: Surviving the Algorithm Changes Our knowledge. Your results. The algorithm changes – what’s the problem? There was widespread panic when Facebook announced earlier this year that users were likely to see less content from businesses and publishers. Some believed it could be the death knell for the site as business owners re-evaluated whether there was a place within their marketing strategy for the social media network. Here’s how you and your business can stay on top of the changes and make sure your content still reaches the right audience. 2 While it is true that the changes to catch up with friends. They didn’t developers and news organisations the algorithms – the coding which join for fake news, they didn’t join for aren’t welcome. It just means that determine how likely your piece of adverts, and they didn’t join for their businesses need to think more cleverly content is going to be seen on news data to be used by third parties. The about how we reach out to users of feeds – have had some effect, the changes announced by Facebook co- the social media network – one that changes are intended to be positive founder Mark Zuckerberg earlier this for the user experience. year are part of a package of changes still attracts 900,000 logins every Ten years ago Facebook became to try and bring back some of those minute of the day and still remains a prominent social media network values from a decade ago. the biggest compared to any other because young people wanted to It doesn’t mean that businesses, platform used in the UK. 3 What are ‘meaningful interactions’? Facebook says that as part of the changes it is looking to serve users with content that creates ‘meaningful interactions’. This is presently the buzzword used by the company, but what does it actually mean? 4 The premise is pretty simple. Facebook will prioritise the content that has people clicking the like button, the share button, and are creating conversation. It’s the comments that are particularly focused on – where people have gone out of their way to not just click a ‘like’ button but to give their opinion on it. It’s the content that creates an emotional connection - or has led their friends to tag them in it. It makes sense, right? Facebook is essentially deprioritising ‘clickbait’ content and showing people less of the content that doesn’t perform particularly well. 5 How will this work for businesses? 6 The task now is for businesses to Too much text and stock imagery is through smartphones at a fast pace rise to that challenge. In order to not a good way to engage with your – on average we scroll the length of reach new audiences, they must think audience. If you think from your own the Empire State Building every day! outside the box to generate fresh personal experience how you browse It is often the strong social media ideas for using social media. your timelines on any social media headlines, video and eye-catching Of course the network will still be network it tends to be the visual photographs which will entice you to open to businesses that open the content that disrupts your browsing stop and look. cheque book and spend money to journey. Remember we’re all scrolling boost content through their advert system, but this is costly, and if your content isn’t performing well in the first place it isn’t likely to perform much better when it comes to spending money to advertise it to wider audiences. So how can businesses ensure they appear in the newsfeed? The first thing to do is to analyse the type of content you are producing and placing on your Facebook page. If it’s just one type of content it’s time to think outside the box. 7 The power of video 8 Video is by far one of the greatest your company’s logo you can quickly continue to prioritise it after you’ve ways to reach your audience. The create a piece of content that is been live. People comment 10 times social media network is upfront that shareable and will pull in comments more* on live videos than on on- it is prioritising this particular type of and likes. demand videos – just make sure you content as it is visual and a great way have a strong enough purpose to do it Moreover a good Facebook Live is a to get people talking. It no longer or it will fall flat. valuable asset. requires expensive camera equipment Another way to reach audiences is Broadcasting at an event, giving some to produce a decent video – as long through photography. Not everything behind-the-scenes sneak peeks, or as you have an up-to-date mobile will lend itself to video, but thinking phone, a strong internet connection, holding a live question and answer about mixing up your content, and some video editing software you session are all likely to interest your photography which isn’t stock imagery can turn around an engaging video audience. Facebook will notify viewers could perform well for your page. At very quickly. With the right plan, some when a page is live, it will prioritise the very least your page should be captions, and topped and tailed with the video in people’s feeds, and it will enticing for people to click ‘like’. *Source: Facebook, 2016 [https://www.facebook.com/facebookmedia/blog/trends-facebook-live-and-news-publishers] 9 Seed your content The ‘stories’ feature on Facebook is also a new angle for users of pages to get their message across. 10 Although a relatively new feature, into other social media networks like relevant and engaging content you Facebook stories are one of the very Instagram this could be a way to still might be able to find a way to push first things that people see when engage with audiences in a your subject matter using them. they log on using their mobile phone similar way. You may choose to create your own and land on their newsfeed. Not Moreover, consider how you can seed group to link to your page – but only will users see content from their your content outside of your page. remember this should be for general friends, but they will see content Groups are continuing to grow at a chat around a particular field of from influencers and businesses too. rapid pace, and continue to be so far interest and not just to promote your This feature is likely to become very unaffected by the Facebook algorithm page. For instance, Fred’s World of popular with younger audiences who changes. Posting every piece of are comfortable using Instagram and content in existing Groups (whether Fishing based in Chard, Somerset Snapchat stories, and gives you an it’s for a specialism or a geographic might decide to create a group about opportunity to use both short video as location) is likely to land you in hot fishing in Somerset for other users well as striking imagery with text. For water if it comes across that you to chat in a public domain created those that aren’t ready to take a dive are spamming, but with particularly by you. 11 Review what’s working 12 The insights feature on your Facebook Within the Facebook insights section when the majority of your audience page is the best place to look to find you will start to better understand are online, so remember to use the out what’s working and what isn’t your audiences – finding out who the post scheduler tool to save your best working. Consistently underperforming demographic liking your page is will content until later in the day. content which is not reaching strong help you to tailor your audience for The Facebook insights feature numbers and that fails to create them. Where do they live? How old are also allows you to track up to five engagement may need a rethink. they? Are they male or female? This competitors to find out what they are By contrast, the content that does can make all the difference in deciding have a high reach that does have a what will work for them. doing right to make their pages grow. significant number of video views and You can also find out what times and It can also give you ideas for content good numbers of engagements will be days work best for posting – often that you might want to replicate (in something you want to repeat again. it’s in the evening or at weekends your own style, of course!). 13 So what next? 14 This might all sound like hard work The majority of businesses are content will travel. Moreover the more but it’s not rocket science. Remember social media users and should think visual your content is the more likely that Facebook is trying to keep its about how their own behaviours on it will generate these engagements. large user base on side so it wants all Facebook and considering how it can Whether it’s ditching the stock imagery businesses to respect the principles of be put to good use for promoting their and utilising headlines just for social the social media network, and to use own content. media, utilising video, or making the latest techniques and technology Comments, shares, and likes are all key the most of Facebook Live these are to promote content in the most metrics for determining how successful all ways big businesses are gaining engaging way.
Recommended publications
  • Ephemeral but Influential? the Correlation Between Facebook
    healthcare Article Ephemeral But Influential? The Correlation between Facebook Stories Usage, Addiction, Narcissism, and Positive Affect Sen-Chi Yu 1,* and Hong-Ren Chen 2 1 Department of Counseling and Applied Psychology, National Taichung University of Education, Taichung City 40306, Taiwan 2 Department of Digital Content and Technology, National Taichung University of Education, Taichung City 40306, Taiwan; [email protected] * Correspondence: [email protected] Received: 8 September 2020; Accepted: 20 October 2020; Published: 26 October 2020 Abstract: Despite the steep increase in Facebook Stories users, there is scant research on this topic. This study compared the associations of frequency of Stories update, frequency of news feed updates, time spent reading Stories, and time spent reading news feeds, with regard to social media addiction, narcissism, and positive affect in college students. We recruited a sample of 316 college students from Taiwan. The analytical results show that Facebook Stories are more addictive and provoke more positive affect than conventional news feeds. Moreover, only usage behaviors associated with Stories predict narcissism. This study also found that the prediction of news feeds with regard to addiction, narcissism, and positive affect also seems to be diminishing and is being replaced by those of Stories. Future studies on the psychological consequences and predictors of social media usage should regard Stories as a crucial variable. Keywords: Facebook Stories; social media addiction; narcissism; positive affect 1. Introduction Facebook Stories are ephemeral, short user-generated photo and video collections that display shared content for a limited period of time [1]. Stories offer a news feed that relies on visual rather than written information.
    [Show full text]
  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
    DEDICATION TO MY TWO KIDS, MISHA AND XANDER. YOU HAVE BROUGHT A KNOCKOUT PUNCH OF LOVE TO MY LIFE THAT I DIDN’T KNOW EXISTED. AND TO THE WOMAN WHO BROUGHT THEM TO ME, THE LOVE OF MY LIFE, LIZZIE. CONTENTS Dedication Acknowledgments Author’s Note Introduction: Weigh-In Round 1: The Setup Round 2: The Characteristics of Great Content and Compelling Stories Round 3: Storytell on Facebook Round 4: Listen Well on Twitter Round 5: Glam It Up on Pinterest Round 6: Create Art on Instagram Round 7: Get Animated on Tumblr Round 8: Opportunities in Emerging Networks Round 9: Effort Round 10: All Companies Are Media Companies Round 11: Conclusion Round 12: Knockout Notes About the Author Also by Gary Vaynerchuk Credits Copyright About the Publisher ACKNOWLEDGMENTS I have so many people to thank I could never fit all their names into a tweet, so I decided to put them in an acknowledgments page. First and foremost, I want to thank my family, whom I love very much and who always help me, support me, and drive me. They really are the guiding light to my life. I also want to thank Stephanie Land, who is my true partner in writing these books. This is the third book we’ve written together. Steph—thank you so much. I truly, truly could never write a book without you. Huge shout-out to my boy Nathan Scherotter, who is the CEO of this book. Nate has been an amazing friend and business associate for many years. His help in guiding this book’s content and then its sales afterward was immensely important.
    [Show full text]
  • Paper #3: Facebook
    Yaletap University Thurman Arnold Project Digital Platform Theories of Harm Paper Series: 3 The Section 2 Case Against Facebook May 2020 Jackson Busch Michael Enseki-Frank Natalie Giotta Joe Linfield Przemyslaw Palka Emily Wang Introduction Facebook is currently facing four separate antitrust investigations by the DOJ, the FTC, a group of state attorneys general, and the House Judiciary Committee.1 Should one or more of these entities bring a monopolization claim against Facebook, they will need to provide robust evidence that Facebook possesses market power in a relevant antitrust market and that Facebook has acted anticompetitively in acquiring or maintaining that power. In this paper we show that, based solely on publicly available data, enforcement agencies have sufficient grounds to bring a strong case against Facebook under Section 2 of the Sherman Act. To show that Facebook has violated Section 2, the Supreme Court has laid out a two-part test. Plaintiffs must show “(1) the possession of monopoly power in the relevant market and (2) the willful acquisition or maintenance of that power as distinguished from growth or development as a consequence of a superior product, business acumen, or historic accident.”2 This report follows the Grinnell framework in organizing the Section 2 case against Facebook. Part I shows that Facebook possesses monopoly power in a relevant antitrust market. Because Facebook is a two-sided non-transactional market, we analyze the social media market and the digital advertising market separately. We discuss why each side of the platform constitutes a relevant antitrust market and provide “indirect evidence” that Facebook has market power by showing high market shares and barriers to entry.
    [Show full text]
  • La Valutazione in Sede Di IPO: Internet Company E Social Network
    Corso di Laurea Magistrale in Sviluppo Economico e dell’Impresa Prova finale di Laurea La valutazione in sede di IPO: Internet Company e Social Network. Il caso Facebook Relatore Prof.essa Gloria Gardenal Laureando Pierantonio Portaluri Matricola 987373 Anno Accademico 2012-2013 INDICE Introduzione............................................................................................................ IV Capitolo Primo: Come si diventa una società quotata............................................. 2 1.1 IPO...................................................................................................................... 2 1.2 Una decisione importante.................................................................................... 3 1.2.1 Ragioni che portano alla quotazione............................................................. 4 1.3 I vantaggi............................................................................................................. 5 1.3.1 Si diventa un miglior competitor.................................................................. 5 1.3.2 Si crea un mercato dei titoli della società..................................................... 7 1.3.3 In futuro sarà più semplice trovare fonti di finanziamento.......................... 8 1.3.4 E’ possibile la raccolta di capitale ad un costo inferiore.............................. 9 1.3.5 Aumenta il prestigio e la riconoscibilità....................................................... 10 1.3.6 Utilizzare i propri titoli per acquisizioni future...........................................
    [Show full text]
  • Claudio Luiz Cecim Abraao Filho.Pdf
    PONTIFÍCIA UNIVERSIDADE CATÓLICA DE SÃO PAULO Programa de Estudos Pós-Graduados em Comunicação e Semiótica COMUNICAÇÃO E SUBJETIVIDADE NA CIBERCULTURA Contribuição para a crítica da (des)subjetivação em redes sociais digitais Claudio Luiz Cecim Abraão Filho Mestrado em Comunicação e Semiótica São Paulo 2014 CLAUDIO LUIZ CECIM ABRAÃO FILHO COMUNICAÇÃO E SUBJETIVIDADE NA CIBERCULTURA Contribuição para a crítica da (des)subjetivação em redes sociais digitais Dissertação apresentada à Banca Examinadora em cumprimento à exigência parcial para obtenção do título de Mestre em Comunicação e Semiótica pelo Programa de Estudos Pós-Graduados em Comunicação e Semiótica da Pontifícia Universidade Católica de São Paulo (PEPGCOS/PUC-SP). Área de Concentração: Signo e significação nas mídias Linha de Pesquisa: Cultura e ambientes midiáticos São Paulo 2014 BANCA EXAMINADORA _______________________________________ _______________________________________ _______________________________________ AGRADECIMENTOS À CAPES, pelo apoio a esta pesquisa e por tornoar sua realização viável. A meus pais, Claudio e Beatriz, por sempre apoiarem minhas escolhas e nunca pouparem esforços para que eu as pudesse levar a termo. A meu orientador, Prof. Dr. Eugênio Trivinho, pelo tempo e atenção dedicados à minha formação como futuro pesquisador, docente e ser humano. Acima de tudo, pelo exemplo a ser seguido. Aos colegas do Centro Interdisciplinar de Pesquisas em Comunicação e Cibercultura (CENCIB), pelo carinho e respeito com o qual me acolheram em suas atividades, e pelas contribuições que fizeram a esta Pesquisa. Aos colegas, professores e funcionários do Programa de Estudos Pós-Graduandos em Comunicação e Semiótica (PEPGCOS), pelos encontros, conversas, descobertas e enriquecimentos diários. A Eleonora, pelo apoio, inspiração e graça. RESUMO A presente pesquisa versa sobre os modos de subjetivação na cibercultura, entendida como categoria de época atinente à fase avançada do capitalismo mediático.
    [Show full text]
  • 1 REGULATING ONLINE PLATFORMS LESSONS from 100 YEARS of TELECOMMUNICATIONS REGULATION Friso Bostoen* Policymakers Are Increasing
    REGULATING ONLINE PLATFORMS LESSONS FROM 100 YEARS OF TELECOMMUNICATIONS REGULATION Friso Bostoen* Policymakers are increasingly sounding the alarm on the economic and political power of online platforms, i.e. the digital intermediaries such as Google, Amazon and Facebook. This concern is fueled by recent scandals such as Cambridge Analytica, but while such events capture the public’s attention, the anticompetitive behavior of these platforms is more subtle but no less harmful to consumers. Valid concerns have been raised, for example, about the way in which platforms buy out potential challengers in ‘killer acquisitions’ or discriminate against competitors in vertically related markets. Due to the novelty of the behavior, a coherent regulatory response has been absent. However, the behavior is not completely novel: over the past 100 years, telecom operators have been regulated to prevent the same kind of anticompetitive conduct that platforms are now being accused of. That is why this paper surveys the history of telecom regulation and transposes the various interventions to the digital sphere. The goal is to devise a taxonomy of regulatory options and to clarify the trade-offs inherent in each of them. In doing so, account is taken of both EU and U.S. law and policy in the telecom as well as the platform sphere. The result is a toolbox for regulators to rationalize their policy towards platforms, bearing in mind that the effectiveness of each intervention depends both on the kind of platform and the kind of conduct they want to target. Nevertheless, this paper clearly concludes which regulatory options should be given priority over others to spur competition in the platform economy.
    [Show full text]
  • Gltr 3.1 Master
    GEORGETOWN LAW TECHNOLOGY REVIEW GEORGETOWN LAW TECHNOLOGY REVIEW VOLUME 3, ISSUE 1 FALL 2018 GEORGETOWN LAW TECHNOLOGY REVIEW EDITING TEAM EDITOR-IN-CHIEF EDITOR-IN-CHIEF Summer Danzeisen Laura Ashley Harris MANAGING EDITORS Stephanie Goldberg Trevor Schmitt SENIOR ARTICLES EDITOR Molly Hayssen SENIOR CASE COMMENTS EDITOR Flora Lee SENIOR LEGAL NEWS EDITOR Nur Lalji SENIOR NOTES EDITOR Sara Wolovick SENIOR SOLICITATIONS EDITOR Lara Rosenberg SENIOR TECHNOLOGY EDITOR David Frey DIRECTOR OF DEVELOPMENT Kamila Benzina DIRECTOR OF OUTREACH Daniel Carlen DIRECTORS OF TECHNOLOGY Eric Pait Kelly Truesdale EDITORS Joshua Banker Avi Ginsberg Xincheng Ma Benn Waters Harsimar Dhanoa Briana Hauser John Park Rachel Wehr Flora Feng Laura Hillsman Alex Rhim Eric Westerhold Adam Gerchick Rachel Johns Michael Rose Temesgen Woldezion GEORGETOWN LAW TECHNOLOGY REVIEW STAFF MEMBERS Sherlyn Abdullah Tracey Klees Jae Ahn Sarah Koslov Niki Arakelian Anne Lee Devin Benavidez Ladan Mohaddes Raymond Coscia Sofia Panero Alexandra Coyle Daniel Passon Harrison Dilday Peter Pyatigorsky Andrew Do Thomas Sandstrom Joseph Ehrenkrantz Aaron Scheinman Nolan Fargo David Seidman Corey Fitzpatrick Ian Sholl Séké Godo Shelby Smith Andres Gonzalez Joseph Suh Clinton Greub Lyle Stewart Grace Harter Mary Weaver Isabella Havas Leetal Weiss John Heflin Ruiqiao Wen Rebecca Iafrati Ryan Whittington Guiying Ji Jeff Liji Zhou Jody Karol Yifan Zhu Eric Kashdan Alan Zorofchian Aileen Kim GEORGETOWN LAW TECHNOLOGY REVIEW TABLE OF CONTENTS ARTICLES Machines Ascendant: Robots and the Rules of Evidence ………………. 1 Brian Sites Hiding in the Open: How Tech Network Policies Can Inform Openness by Design (and Vice Versa) ……………………………………………….. 28 Richard S. Whitt NOTES Oh Snap! Time to Face Temporary Copyright Infringement ………….
    [Show full text]
  • Learning Guide Welcome
    Learning Guide Welcome Whether you’re new to Facebook or have years of experience, this learning guide is designed for anyone interested in establishing digital marketing skills across Facebook. With tools to help you and your business be successful, we’re excited for you to explore and interact with each chapter and topic. Happy learning! Learn on Blueprint Join the Boost with Facebook group fb.com/blueprint fb.com/BoostGroupUS TABLE OF CONTENTS Chapter 1: Build a presence Set up a Facebook business Page 5 Create an Instagram Business Account 6 Build your audience on Facebook 7 Share your unique business story on Instagram 8 Create stories on Facebook and Instagram 9 Recommended best practices to create engaging stories 10 Recommended best practices to create engaging posts 11 Get discovered by your community on Instagram 12 Share what makes your business stand out 13 Chapter 2: Engage your audience Post consistently 15 Plan your content 16 Measure your performance with Insights 18 Manage your communications 20 Communicate directly with WhatsApp Business 21 Create a Group to build community 22 Host virtual events 23 Chapter 3: Accomplish business goals Prompt your customers to act 25 Sell your products 26 Schedule and accept appointments 27 Grow your team 28 CHAPTER 1 Build a presence As a small business owner, you want to In this section you will learn how to: connect with the people who will love your • Establish your presence business. • Share what makes your business stand out • Build your audience • Share your unique business story Reach people wherever they are — in your • Create stories store, online, or on their phones — and share your business story on Facebook and Instagram.
    [Show full text]
  • Social Media Glossary of Terms
    Social Media Glossary of Terms —A— AMA (Ask Me Anything) An AMA, short for “ask me anything,” is a type of interactive post in which someone answers questions, usually in real time. AMAs were originally text- based, but it can also be effective to answer questions using live social video or interactive stickers. Algorithm An algorithm is basically a set of steps a computer uses to accomplish a task. In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Social networks are notoriously secretive about how their algorithms work, but in general, they use clues based on a user’s social relationships and interactions to determine which content that user will find most appealing. Analytics Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs can provide more in-depth information and reports that include metrics such as team performance and social ROI. Avatar An avatar is a visual representation of a person for use in digital contexts. It’s usually a computer-generated image, such as a bitmoji. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. Most individual users choose a photo as their social media avatar, sometimes supplemented by a digital frame or filter.
    [Show full text]
  • Class Action Complaint 1 2 3 4 5 6 7 8 9 10 11 12 13 14
    Case 5:20-cv-08570 Document 1 Filed 12/03/20 Page 1 of 84 1 Stephen A. Swedlow (pro hac vice forthcoming) Warren Postman (Bar No. 330869) [email protected] [email protected] 2 QUINN EMANUEL URQUHART & SULLIVAN, LLP Jason Ethridge (pro hac vice forthcoming) 191 N. Wacker Drive, Suite 2700 [email protected] 3 Chicago, IL 60606-1881 KELLER LENKNER LLC (312) 705-7400 1300 I Street, N.W., Suite 400E 4 Washington, DC 20005 Kevin Y. Teruya (Bar No. 235916) (202) 918-1123 5 [email protected] Adam B. Wolfson (Bar No. 262125) Ashley Keller (pro hac vice forthcoming) 6 [email protected] [email protected] Brantley I. Pepperman (Bar No. 322057) Benjamin Whiting (pro hac vice 7 [email protected] forthcoming) QUINN EMANUEL URQUHART & SULLIVAN, LLP [email protected] 8 865 South Figueroa Street, 10th Floor KELLER LENKNER LLC Los Angeles, CA 90017-2543 150 N. Riverside Plaza, Suite 4270 9 (213) 443-3000 Chicago, IL 60606 (312) 741-5220 10 Attorneys for Plaintiffs 11 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 12 SAN JOSE DIVISION Case No. 20-8570 13 MAXIMILIAN KLEIN and SARAH GRABERT, individually and on behalf of all ) others similarly situated, ) CLASS ACTION COMPLAINT 14 ) (1) MONOPOLIZATION OF SOCIAL 15 Plaintiffs, ) NETWORK MARKET ) Violation of the Sherman Act 16 vs. ) (15 U.S.C. § 2) 17 ) FACEBOOK, INC., a Delaware corporation ) (2) ATTEMPTED MONOPOLIZATION OF SOCIAL 18 headquartered in California, ) NETWORK MARKET ) Violation of the Sherman Act 19 Defendant. ) (15 U.S.C. § 2) 20 ) ) (3) MONOPOLIZATION OF SOCIAL ) MEDIA MARKET 21 Violation of the Sherman Act ) (15 U.S.C.
    [Show full text]
  • NMEDIAC : Winter 2013-14
    NMEDIAC : Winter 2013-14 Reblogging Fashion: Participatory curation on Tumblr (pdf version) Lisa Ehlin Stockholm University Abstract This article aims to discuss the aesthetic quality, visual experience and social practice of the microblog platform Tumblr. Having passed the 100 million blogs mark, the service has been increasingly prominent online since its launch in 2007. Thus, fashion, mass media and memory institutions as well as other more individual forms of visual expression have found the platform particularity interesting as a source for communication and networking. Disputing Jodi Dean’s argument that blogging is an expression of our constantly shifting identities and provoking us to exhibitionism, this article proposes blogging and reblogging on Tumblr as a type of creative curation where digital images and content are in constant flux but always temporarily fixed through the reblog button, re-creating through different contexts and part of identity formations, rather than effects of them. Moreover, fashion is crucial in understanding Tumblr’s appeal, not just by way of the style blogs and fashion focus of the site and the ambiguities of its execution, but also in the very force, which drives the blogging in the first place, a desire or addictive yearning. The platform is arguably unique in providing active user participation through anonymity, dialogue, and alternative spaces for interaction and community with a mixture of attention, production and expression, making Tumblr a central case for the future of content curation online. Keywords: Microblog; photography; aesthetics; social media; network; Jodi Dean; interaction; digital technologies; Tavi Gevinson; agency; community; creativity; interactive media; image; anonymity Introduction Tumblr is my dream.
    [Show full text]
  • Introduction to Facebook Handout
    Introduction to Facebook For more information Contact the Information Desk [email protected] 603-589-4611 Check online for new classes nashualibrary.org/attend/computer-classes Receive schedule by email We send out an email each month with our schedule of computer classes. Sign up at tinyurl.com/nplenewsletter. 1 Introduction to Facebook Facebook is a social media site, which launched in 2004. Anyone 13 years of age or older can sign up for a free Facebook account with an email address or mobile phone number. When signing up for an account, you will need to provide your first and last name, email address or mobile phone number, birthdate, your gender, and you will need to create a password. Facebook only allows one account per email address, so if you share an email account with someone, only one person will be able to use that email address to create their Facebook account. Facebook also requires that people use their real name and birth date (or the name that you are commonly known by—Bob instead of Robert), but provides a way for people to include nicknames or maiden names in their Facebook account profile. If people at Facebook come across an account that looks fake or looks like it is providing fake information, they may ask the owner to confirm they are who they say they are, or they may suspend or ban the account. Before creating an account on Facebook, or anywhere else online, it is always a good idea to read through the Terms of Service so you know what you are agreeing to when you create your account.
    [Show full text]