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ismuc19_Anz_Dachmarke_530x360_E.indd 1 28.08.18 10:37 We believe that sport is essentially the pursuit of progress. To us, you are an essential part of this.

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Whether it’s a springboard for getting struggling startups off the ground or an international platform for global expansion, we create valuable connections for your clients. This is how we drive forward the evolution ISPO ISPO ISPO ISPO ISPO of sport, starting with your success. Brandnew Open Award Academy Digitize Innovation

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Canterbury unveils the new 2018/19 Editor: MARK HAYHURST WELCOME Tel: 01206 508618 Email: [email protected] to this month's Sports Insight England Rugby home and alternate kits Advertising Manager: Rugby specialist and kit player, aiding smooth movement. time with professional players to ­KEITH MARSHALL provider Canterbury has It also includes VapoDri get their feedback and insight and Tel: 01206 505947 revealed the new 2018/2019 technology, which is designed to strive to create the highest quality Fax: 01206 500243. England Rugby home and wick moisture away from the body kit that not only delivers superior Email: [email protected] alternate kits, which will and maintain core temperature. performance and comfort but also Advertising Sales be worn by the men’s and The new home kit will be worn captures the spirit of the game 21-23 Phoenix Court, Hawkins Rd, women’s teams throughout by the England men’s team for within its design.” Colchester, Essex CO2 8JY the coming season. the first time on November 3, Dylan Hartley, England captain The design of the shirt takes when they come head to head and Canterbury ambassador, said: Group Advertising inspiration from ‘white noise’, with South Africa in the Quilter “Every player in the squad is proud Manager: SAM REUBIN So what's changed in a month? the effect created by the sound Internationals; with the alternate to represent England, put on the The days are shorter, it's getting Group Editor: of England supporters cheering kit being worn against Japan on jersey and wear the rose so it’s darker earlier and now we have a FAE GILFILLAN the team on. The design, which November 17. England Women great to see that English pride is Tel: 01206 508615 clear idea of what's happening with creates a disruptive and textured will also wear both new kits reflected in the kit design. Every Brexit. OK, two of those statements Publisher: MATTHEW TUDOR effect, uses a variety of St. for the first time in the Quilter time we pull on the shirt we want are correct. Following recent George’s crosses, reflecting Internationals. The Red Roses to go out there, give it our all and events we are, it seems, no nearer Art Director: LEE WHITEFORD patriotism and incorporates will first wear the home kit in make sure that we are constantly a finalised deal. The Irish border is platinum and titanium colours their match against USA on working hard and improving Advertisement Art still a stumbling block and dissent Director: KEVIN DENNIS symbolising the strength of those November 9, and the alternate kit our performance. It gives us on the Conservative back benches metals. in their match against Canada on real confidence knowing we are is simmering. So no change! We just Reproduction: Canterbury has designed a kit November 18. wearing the best possible kit.” ACE PRE-PRESS. keep calm and carry on. that delivers the best in function Simon Rowe, Head of Sports The kit reveal follows the launch Tel: 01206 797541 But on a brighter note have you and fit. The new kit features a Marketing at Canterbury of of the latest brand campaign for seen our new magazine Running Photography: new one-piece crossover crew New Zealand, said: “We are very Canterbury, ‘Own The Unexpected’ Forum. If you haven't picked one up CLIQQ PHOTOGRAPHY collar for increased comfort, excited to reveal the latest England which is inspired by the England yet you can pop along to www.sports- www.cliqq.co.uk which reduces neck pump. The home and alternate kits for the team’s training techniques which insight.co.uk/runningforum and Twitter: @CliQQphoto forward facing side seam allows 2018/2019 season. At Canterbury enable the players to tackle the download a free copy now. the jersey to twist with the we spend significant amounts of unexpected during the game. Accounts: SUE CARR. But what can you discover in this Tel: 01206 505903 month's issue of Sports Insight? Published by Maze Media (2000) Paul Sherratt investigates the Limited, 21-23 Phoenix Court, impact of the amazon effect on the Hawkins Rd, Colchester, Essex sports trade. CO2 8JY How do you balance risks and All contents © Maze Media (2000) returns in an advertising campaign? Limited. The views expressed in Jonathan Quint looks at the risks this magazine are not necessarily those of the publisher. Every effort involved in Nike's marketing. is made to ensure the veracity and Also, Graham Richards, Brand integrity of the companies, persons, products and services mentioned in Director at Ronhill/Hilly/Altra, this publication and details given looks at the importance of reflective are believed to be accurate at the running gear and accessories and time of going to press. However, no responsibility or liability whatsoever how the market has changed. can be accepted for any consequence I hope you enjoy reading the or repercussion of responding to any information or advice October/November issue. given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written IN PARTNERSHIP WITH permission of the publisher. The official publication of the Sporting Goods Industry Association Sports Insight has a current ABC certified circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). 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@SportsInsightUK All the very latest in MITCHELL & NESS NEWS the sports industry... SIGN NEW PARTNERSHIP Rugby stars reveal HOKA ONE ONE as WITH THE new Cardiff Half Sportswear Partner NFL Mitchell & Ness have from Commonwealth nations technology provides the best to all signed a new international Samoa and New Zealand, and they types of runners who are seeking a partnership with the have shown off the technical tee at new, unique and enjoyable feeling. National Football League the Cardiff Arms Park. “This new partnership with the (NFL). “The Cardiff University/Cardiff Cardiff University/Cardiff Half The deal starts from Half Marathon has grown to Marathon really does elevate our the 2018 season and is in become one of the most popular brand and reinforces HOKA as a addition to the brand's races for elite athletes and mass key player in the running market,” existing license agreements runners alike,” said Cardiff Half said Elizabeth Brown, Sports with The National Basketball Marathon Race Director and double Marketing Manager for HOKA Association (NBA) and MLS Olympic marathoner Steve Brace. ONE ONE. “We are delighted (Major League Soccer). “HOKA have proved themselves as to collaborate with an event so The NFL license leaders in the running field which iconic and prestigious. Being the agreement runs for two years makes our new partnership a match technical sponsor of one of the across Europe and includes made in heaven.” UK’s largest running events offers rights to a wide range of HOKA ONE ONE’s iconic design us the chance to further boost retired player identified and premium comfort provides the our presence and awareness in apparel. sensation of running slightly above the UK.” Mitchell & Ness is Cardiff Blues’ try-scoring edition of the Cardiff Half. ground. Effective running gear is a A best seller for HOKA, is the successfully aiming to machines Willis Halaholo They will be rewarded with a crucial component in ensuring that Clifton 5 which provides a super- build a portfolio of licenses and Rey Lee-Lo have unveiled technical tee designed by the event’s the runners feel good, protected cushioned and light strike. Its soft, that enables it to reach its this year’s Cardiff University/ new official sportswear partner and performant. HOKA ONE sweet marshmallow-like feel offers differing audiences. Mitchell Cardiff Half Marathon HOKA ONE ONE. The brand ONE has often been associated a smooth transition from heel to toe. & Ness EMEA General finishers’ t-shirt, provided by have entered into a new three year to top-performing athletes in The new Clifton 5 will be promoted Manager Mike East said: new sportswear partner HOKA relationship with Wales’ largest specific running disciplines such on the HOKA stand during the “We’re really excited to be ONE ONE. mass participation event in style as trail and triathlon. The HOKA Cardiff Half-Marathon 2018. able to announce this new Elite runners from all corners with the grey design, emblazoned license agreement with of the world will descend on the with the flags of competing the NFL and to bring our Welsh capital to battle it out at Commonwealth nations. Supermodel, super mogul and boxing innovation and creativity to the inaugural Commonwealth There is also a special place them as a partner. Half Championships, which reserved to commemorate the badass teams up with Puma to be their “We believe in working has inspired this year’s bespoke 15th anniversary of the Cardiff newest women’s training ambassador closely with people and design. 25,000 runners will follow Half Marathon, which began the NFL, like our existing in the footsteps of athletes from with only 1,500 runners back in relationships with the 18 Commonwealth nations on 2003. Halaholo and Lee-Lo have NBA and MLS, align with October 7 at the 15th anniversary flourished in Cardiff after arriving our brand beliefs. Our authenticity as a brand and messaging lends itself to the new agreements and we’re APG Leisure to increase UK looking forward to unveiling what this looks like in the presence with new partnership coming weeks, particularly APG Leisure have agreed and competitive swimwear. The as London plays host to three a new partnership with collaboration comes as the UK NFL regular season games BECO Beermann, the global company actively seeks to expand at Wembley Stadium this swimming accessories, it’s offering within the UK and month.” aquafitness and swimwear Ireland.” Sarah Bohner, Head of manufacturer, that will see Thorsten Schröer, BECO Consumer Products at NFL, the Cheshire-based company Beermann, added: “We are said: “We are excited to be become the official distributor delighted to be partnering with working with Mitchell and in the UK and Republic of APG Leisure – one of the UK’s Ness again here in the local Ireland. leading aquatic suppliers with a market, and building on their Paul Smith, Marketing Director rapidly growing UK presence. We long-standing, and strong of APG Leisure, said: “Our new feel their strategic position and PUMA has entered a long-term partnership with the international partnership with the League partnership with BECO Beermann reputation for providing a high supermodel, Adriana Lima. in the US.” marks the start of a new journey for level of customer service fits well She will be the new ambassador for their women’s training business APG Leisure and our customers, with our own core values.” and represent the brand in marketing campaigns around the globe. which sees APG Leisure expanding Founded in 1923, BECO Adriana Lima said: “Supporting, encouraging, and empowering women its marketing offering to include Beermann is known for its style- is important to me; this is one of the reasons I wanted to partner with swimming accessories, aquafitness driven, affordable and high safety Puma. They’ve worked so hard to encourage women to be themselves equipment, training aids, leisure certified products. and to show them that by working hard, you can accomplish anything. People have seen me on runways and magazine covers – with this new partnership with Puma, I want to share my personal training journey and what it takes for me to achieve a healthy balanced life.” Puma recognizes the strength, grace, and confidence of women. One of the brand’s objectives is to empower women by giving them the tools to accomplish their goals. It’s essential that they have tech-infused products with fashion-forward designs to help them work towards being a better version of themselves and the only way to be you is to do you. Adam Petrick, Global Director for Brand and Marketing for Puma, said: “Adriana is such an inspiring, caring and real person. She is the embodiment of our women’s training business, if you follow her on Instagram, you’ll see that she loves sports, fitness, and most of all, boxing. “We are very excited to have her be part of the Puma family. She is a great addition to our roster of successful female leaders that have accomplished so much in their careers. She will help us inspire millions of women around the world to take the reins of their lives and follow their dreams.”

www.sports-insight.co.uk Think Soccer, Think

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Sales Manager – Jeff Tipler – [email protected] 01282860077 Sales Office – Sarah Bell – [email protected] – 01282860077 Sales North West/North East/Scotland – John Hornsby – [email protected] - 07831 351802 Sales Midlands/South of England – David Peel – [email protected] – 07716 169433 Sales Northern Ireland/ Republic of Ireland – David Sanderson – [email protected] – 07939 583876 Sports retailers benefit from new ticket prices With a new price structure and discounted tickets, ISPO Munich (February 3-6, 2019) will be focusing even more on specialist retailers as the key trade visitor group. From 2019, the new ticket model will supplement the services already available. Through this step, ISPO Munich is not only boosting the participation of the sports retailers but also aims to expand its character as a trading platform and thus achieve measurable benefits for the FIBODO exhibiting brands. Following a record number of visitors in 2017, more than 2,800 ANNOUNCED exhibitors were counted for the first time in 2018, with 88 per cent from abroad. These results underscore ISPO Munich's position as the world’s AS HEADLINE Matrix Fitness supplies leading platform for the international sports industry. Tickets for visitors SPONSOR OF are in big demand every year – as a B2B trade fair. ISPO Munich has always offered a series of attractive specials and ELEVATE 2019 premium strength services. For example, the exhibitors are given free tickets for their key retail customers. Offers from Deutsche Bahn and Lufthansa provide Quartz Sequoia Events, equipment to Wasps benefits when booking travel; a straightforward room booking service organisers of Elevate, have makes it easier to look for accommodation. announced fibodo as the Markus Hefter, Exhibition Group Director ISPO Munich, wants to headline sponsor for the next Rugby Academy expand this commitment further: “In the future, we will significantly event, taking place on May 8-9 boost activities aimed at retail and make the visit even easier, more at ExCeL London. Matrix Fitness, the said: “We enjoyed working to meet efficient and more cost-effective.” fibodo (find it. book it. do it.) commercial division of this specific youth training brief With the new price structure, ISPO Munich is sending a clear signal and is the first fully-customisable Johnson Health Tech, has for the Wasps Academy site in placing greater emphasis on specialist and other retailers, wholesalers booking management platform recently completed a full Henley. We are sure the choice of and distributors. A one-day retailer ticket booked online will cost 19 euros that connects personal installation of some of its equipment and its targeted use by in future. Bookings made on site will cost 29 euros. Accordingly, the four- trainers, sports and activity new premium strength line the young players will give them day ticket will cost 29 or 49 euros. professionals with clients; equipment at the Wasps the best chance of making the Other trade visitor groups such as product managers, designers, contract, saving hours of administration Rugby Academy training gym senior team: it’s an honour to have fabric and accessories manufacturers, or event agencies and sports and reducing costs, whilst in Henley. helped make this happen.” facilities’ operators will in future be bundled in a separate price segment. helping them to reach new Matrix Fitness has been Jonathan Pendlebury, Wasps The ticket prices in this segment will vary between 69 euros and audiences and increase working in partnership with Academy Manager, added: 169 euros depending on whether the one-day or four-day tickets are revenue. Wasps for the last two years as “We have been planning the purchased online or on site. The fibodo booking the Gallagher Premiership club’s ideal set-up including Matrix ISPO Munich will continue to be open for other trade visitor groups. Hefter management platform will official equipment supplier. equipment for a while now and the added: “After all, an important aspect is initiating new business relationships.” become an integral part of This latest project has seen new install will be used for many Elevate 2019, with all attendees Matrix recommend equipment years. Our first team players use being able to use the system to best suited to the young Wasps Matrix kit to great effect and it engage with others and plan Academy team, aged 15 to 18, was our first choice to work with their time at the event. who aspire to become senior Matrix Fitness for our academy Anthony Franklin, fibodo team players. Matrix Fitness as the equipment is versatile, high Founder and CEO, said: “fibodo has installed equipment from its performing and durable. are proud to be associated Magnum strength range including “Having Matrix equipment with Elevate and look forward power racks and back extension enables our academy players to to developing a long-term machines as well adjustable have two professionally coached association with the UK’s benches from its Aura line. The gym, prehab and rehab sessions number one gathering of installation will be used for with our conditioning and senior decision makers within strength and conditioning training physiotherapist staff to dovetail physical activity, elite sport as well as injury prevention and their physical development with and physical therapy. fibodo is rehabilitation programmes. their rugby skills development as passionate about helping the Julian Taylor, Director of they work hard, aspiring to play people driving this industry to Marketing for EMEA and UK, for the senior team.” save time on admin and reduce costs, while empowering them to reach new audiences and increase revenue. “We are already the booking DW Fitness First launches campaign to management platform of choice for many personal trainers and activity professionals and we give staff extra paid breaks to exercise want to enable every visitor, exhibitor and speaker to have DW Fitness First is pioneering Martin Long, CEO of DW to do something fit and healthy their best show experience.” a new lunchtime fitness Fitness First, said: “Encouraging at lunchtime is important for Max Quittenton, Director concept, the Healthy Half Hour, employees to lead an active everyone- from a business at Quartz Sequoia Events, encouraging companies across lifestyle and have a work-life perspective and also for the added: “We are really excited the UK to give their staff half balance is paramount. Research individual employee. Getting to be working with fibodo and an hour extra paid lunch break has proved a significant increase away from a desk promotes a look forward to creating an if their employees pledge to do in productivity when employees healthy heart and a healthy mind, interactive platform for our something active. exercise within their lunch break. and we’ve seen the changes in audience, to make sure that Martin Long, CEO of DW This small change in habit offers positive mind set and decision every attendee gets the most Fitness First, has pioneered the an afternoon reset moment, making as part of it. Having out of the event.” new scheme encouraging his staff ensuring energy carries through a healthy work life balance is Elevate, Elite Sports Expo at the retailer and gym operator’s the entire working day. Our people something we promote at England and COPA take place at London HQ and at branches across the are at the heart of our business Athletics and we’re pleased to ExCeL between May 8-9 2019. country to get active during their and ensuring they have the energy get behind DW Fitness First’s The event attracts more than lunch break to promote a healthy to provide a great service to our Healthy Half Hour campaign.” 10,000 sport and physical workplace and work / life balance. customers is important. This Dr Jill Owen, Sports activity professionals, 300 Activities that they can do include heightened productivity and Psychologist, said: “Studies show expert speakers and over everything from attending a gym positivity offers immeasurable exercise is one of the best ways 350 leading exhibitors and is class, to going for a long walk and business and personal benefits and to maintain a focused mind. supported by ukactive, Public more besides. is something I am keen for all CEOs The benefits to leaving your desk Health England, London Sport, England Athletics, governing to implement, without a doubt they to do something active at lunch CIMSPA, ISEH, UK Sport and body for running and athletics in will see marked rewards.” time are endless, and will only CSP. See www.elevatearena. the UK, has also pledged that its Chris Jones, CEO of England add value for employers in the com for further details. staff will join the campaign. Athletics, added: “Taking the time long run.”

www.sports-insight.co.uk 10IMPRESSIVE88 SALES INCREASE Virtual cycle programs set to FOR AQUA revolutionize the cardio floor Les Mills is partnering with leading stationary bike makers Stages SPHERE Cycling to transform the gym cardio floor. The new Les Mills Virtual Bike presents a unique opportunity for clubs Aqua Sphere UK has to bring a whole new element of fun and functionality to their offering reported an impressive for members. increase in overall sales of 18 The Les Mills Virtual Bike will feature built-in HD screens offering RPM, per cent year on year. Les Mills Sprint and The Trip group cycle classes. These programs are Stacey Knight, marketing enjoyed by thousands of group fitness fans every week in clubs around the manager, said: “Our highly world, and for the first time they will be available on demand on the gym floor. innovative range of Aqua Riders will be able to choose from a constantly refreshed catalogue of Les Sphere goggles and masks Mills’ world-leading virtual cycle programs, as well as to track and review continues to be popular their personal metrics over time via their preferred fitness app. amongst outdoor swimmers Beet It Sport renews partnership Group Fitness exercisers have been shown to stay longer, visit more, and as well as pool swimmers, be less likely to cancel their gym memberships. By combining the world- and the technological with NN Running Team leaders in group fitness with a world-class bike, Les Mills and Stages aim to integrity of our triathlon wet longer, as they require less oxygen, bring the benefits of group fitness to the cardio floor with a unique category- Beet It Sport is once again the suit range continues to drive or energy to maintain a given leading virtual cycling experience. official partner to the renowned healthy sales. NN Running Team. intensity of exercise. This ultimately “Now that we have added increases the time taken to feel For clubs the benefits are clear: The brainchild of Global Sports the MP brand to our stable, fatigued or to reach exhaustion. • Compelling and more engaging alternative to standard stationary bikes, Communication’s director Jos offering pool swimmers a Lawrence Mallinson, Managing resulting in greater usage, and improved member retention. Hermens, the NN Running Team superb range of performance Director of Beet It Sport, said: “Beet • A way to bring the known engagement and retention strengths of group is one of the most innovative and goggles plus athletic long- It Sport is the only beet supplement fitness to the general gym environment. ground-breaking developments in lasting training swimwear and that delivers a standardised dose • Great introduction to group fitness cycle classes for new members, athletics, providing athletes with high performance elite suits, of natural dietary nitrate in a small boosting group fitness attendance. access to the best coaching medical our sales continue to grow and concentrated beetroot juice shot • Flexibility for members by offering a group cycle alternative outside of care, nutrition and athletic-related we are extremely pleased with – a reliable and consistent dose of scheduled class times. services to improve their world retailer feedback on the design class performance. In turn their natural dietary nitrate. and construction quality “It is a great accolade to work With equipment purchasing decisions overwhelmingly based on member profiles improve, allowing them to across all our ranges. with an organisation which retention, the Les Mills Virtual Bike offers a multi-dimensional solution – flourish into household names. “We have also seen a nurtures such world class long optimizing cardio floor space, taking the power of group fitness beyond the Team member Eliud Kipchoge, at significant 40 per cent distance runners and recognises studio, and cost effectively adding a competitive boutique element to clubs. the Berlin Marathon, smashed the increase in sales from our the importance of good nutrition, Phillip Mills, Les Mills Managing Director, said: “The integrated world record by 78 seconds, setting a recreational snorkelling including the scientifically proven bike and programming offered under the Les Mills Virtual Bike new time of 2:01:39 on September 16. brand, Aqua Lung Sport, benefit of natural nitrate. We’re brand is a cutting-edge evolution in fitness equipment. Joining Olympic champion supported by the introduction looking forward to following the It offers the Eliud, in the 60 strong team of of the ground breaking Smart team and sharing their successes on flexibility, world class distance runners, is Snorkel which has really Beet It’s social media platforms.” engagement and all-time number two marathoner enjoyed a great sales surge Jochem Los, Director of Global motivation that Kenenisa Bekele and Gold throughout the long hot Sports Communication, added: will genuinely Marathon winner Geoffrey Kirui. Summer. We are proud of “We are excited about teaming up appeal to members The team consumes the Beet It our clear brand demarcation with Beet It Sport once more, as it and keep them coming Sport Nitrate 400 shot ahead of strategy which means we can allows us to continue to offer the best back. It’s incredible world class events to increase accurately target different support possible for our athletes, fun, too.” crucial marginal gains. Containing customer needs. The team who benefit from Beet It Sport’s The Les Mills 400mg of natural dietary nitrate, is excited for a continued outstanding research and products. Virtual Bike is planned the 7cl concentrated shot provides positive 2019.” The NN Running team stands for for release in the US the optimum amount of nitrate In 2019, Aqua Sphere excellence and innovation. We want and UK in October required to boost sporting is reportedly launching a to create the best conditions for 2018, with other performance in one quick hit. technologically advanced our athletes so they can perform to markets to follow. Research has shown that Beet super goggle, a new SwimRun It Sport supplementation enables the best of their abilities and this line and significantly athletes to exercise harder for collaboration builds on that mission.” enhancing its tri wetsuit range. An ultimate elite level competition range will also MoveGB named within 2018 be unveiled for MP which is aimed at high end competition swimmers. Retailers looking Sunday Times Tech Track 100 to get maximum return from MoveGB, the UK’s largest platform is revolutionising the way their swim and tri sales, activity membership, has been that the nation moves, with more whoever their core customer, named within the top half than 300,000 users gaining access to are invited to phone of the Sunday Times Hiscox over 6,000 venues. 01254 692200 or email Tech Track 100 league table; MoveGB’s significant annual [email protected] celebrating Britain’s fastest- sales growth rate of over 95 per growing private technology, cent was achieved from launching media and telecoms companies. in just one UK city, Bristol, this The service, which offers users has subsequently led to the brand's unlimited access to more than 6,000 recent expansion into London and physical activity providers under one further cities across the UK. monthly membership, featured as a The company now holds the new entrant to the league table - the title of the UK’s largest activity Alister Rollins, CEO and Founder the best activities and highest level of highest ranked private tech company membership platform. MoveGB of MoveGB said: “Our mission is to customer service to ensure they stay from the South West of England has already been able to show that remove the barriers that prevent active for life.” and from the fitness sector, with an individuals who visit multiple people from staying active. Being The vision? In a world overall ranking of 39 with an annual venues to exercise are four times active should never feel like a chore, increasingly dominated by huge sales growth of over 95 per cent. more likely to be active six months it is what we are designed to do digital businesses that promote Dubbed the ‘Netflix’ of the fitness after joining than those who have a and together with real world social static behaviours and virtual AQUA SPHERE’S industry, MoveGB was founded by membership to one venue. connections has been proven to be interactions, MoveGB is on a KAIMAN GOGGLE the most important factors in having HAS SOLD OVER serial tech entrepreneur and one of With access to thousands of mission to build a unique platform EIGHT MILLION UNITS the world’s leading authorities on fitness providers across all areas of a long , healthy and happy life. driven by real-life social and WORLDWIDE AND exercise behaviour, Alister Rollins, in mainstream and niche disciplines, “We created MoveGB to provide experiential occasions, providing ITS SUCCESSOR, THE KAIMEN EXO, 2011. Built upon extensive research the platform offers variety and the variety people need to have members with the daily freedom to IS ALSO that shows variety and flexibility is freedom for all; the proven formula fun and stay active. Our aim is to live more energy-filled, passionate PROVING POPULAR the secret to an active lifestyle, the to long term commitment and health. continue to provide customers with and exciting lives.

@SportsInsightUK NEWS 9 Running brings a smile to the British face One in four Britons rate out and about, averaging almost Initially all respondents were Respondents were then asked why activity or not, it was found that running as the outdoor activity two hours a time when running, asked “How often do you take part that specific outdoor activity makes the majority (56 per cent) prefer to that makes them feel the cycling, going for a walk or even in outdoor activities?” to which them happy, to which respondents go it alone, while others preferred happiest. wild swimming. These activities the top responses were ‘once a cited ‘it helps to relieve stress’ to get outdoors ‘with a friend or New research has found that leave them feeling happy, being week’ (32%), ‘a few times a month (37 per cent), ‘I like the change of relative’ (24 per cent) or ‘as part of one in four Britons who enjoy able to relieve stress and clear (28%), ‘once a day’ (21%) and ‘once scenery’ (33 per cent) and ‘I can a group’ (20 per cent). getting outdoors and being active their mind. a month’ (14%). When asked what clear my mind and do something Jeremy Laming, Founder of find running and cycling to be the The survey was carried out by outdoor activities they find make for myself’ (15 per cent). www.selkieswim.com, said: “More activities that leave them feeling the team at outdoor swimwear them the happiest, the favourite Furthermore, when asked to and more people are getting the happiest. Britons turn to and athleisurewear brand www. outdoor activities were found to be: estimate how long they spent on themselves outside, whether it’s outdoor activities in a bid to de- selkieswim.com. 2,472 Britons their outdoor activities at any given for exercise, fun or generally to stress, get a change of scenery and aged 18 and over, all of whom 1. Running – 27% time, the average was found to be de-stress. The outdoors can help clear their mind. stated that they explore the 2. Cycling – 21% one hour and 45 minutes. people in so many ways and there One in three Britons who enjoy outdoors at least once a month, 3. Hikes/long walks – 16% What’s more, it was found that are so many places people can go the outdoors refuse to let the were quizzed on what outdoor 4. Wild swimming – 14% 64 per cent prefer to enjoy the and explore no matter what the weather affect their ability to get activities make them the happiest. 5. Mountain climbing – 8% outdoors during the spring and weather. summer months, or at least when “Outdoor activity groups are a the weather is nice, whilst the great way to meet new people with remaining 36 per cent didn’t let the the same interests and, if you want weather affect their activities. to try something new, it is always Finally, when asked if their good to have the support of a group outdoor activities were a solo rather than trying it on your own.” DW Fitness First launches new in-gym Click & Collect service DW Fitness First has welcomed a free Click & Collect service to a further 70 of its gym locations across the UK. The initiative is part of the sports retailer and gym operator’s crusade to create a unique and seamless customer experience: whether you’re shopping for sportswear, training at one of their gyms or ultimately both. Lee Pinnington, Director of Marketing at DW Fitness First, said: “We are excited to launch Click & Collect in so many of our gym locations nationwide and to offer quick access to top sportswear brands. We see this as another way to encourage our members to fit exercise into their everyday routines and provide the encouragement people need to stay as active as possible.” Customers can order from DW Sports online or via DW Fitness First's market leading CORE app and pick up their kit at their local DW Fitness First gym, as quickly as the next working day (when order place by 7pm). With top sports brands available including Nike, Adidas, Puma, Reebok, Under Armour and more, DW Fitness First is helping more people incorporate exercise effortlessly into everyday life. A market first, DW Fitness First's Click & Collect scheme is a demonstration of the brand's commitment to encourage more people to Lucozade Ribena Suntory new gym create and maintain an exercise habit. DW Fitness First places the new Click & Collect scheme at the centre partnership seeks recycling behaviour change of its customer experience, designed for anyone: whether you already have sports and fitness in your life or are aiming to become more active. DW Leading soft drinks – to trial new eye-catching to use as possible. The three-month Fitness First invites members to start using the service at dwsports.com manufacturer, Lucozade recycling points with the aim of trial, which ends on December 16, The introduction of the new Click & Collect service sees the sports Ribena Suntory,has partnered increasing recycling rates. features in ten Everyone Active retailer almost double its distribution network, alongside its existing with Sports and Leisure The recycling points, shaped like leisure centres across the UK. delivery service to its 88 stores. Management (SLM) – which giant Lucozade Sport bottles, will Throughout the trial, recycling operates more than 170 leisure be over 1.2 metres tall and will have levels will be tracked and compared facilities nationwide under the accompanying descriptive signage to to a pre-recorded baseline level. brand name, Everyone Active make them unmissable and as easy The larger-than-life Lucozade Sport recycling points are designed to encourage behaviour change and positively impact recycling habits. Andy Coupe, Group Food and Beverage Manager at Everyone Active, said: “We already have a long-standing partnership with Lucozade Ribena Suntory. I am delighted this has now been extended to influence the recycling habits of our consumers, with the ultimate aim of improving our impact on the environment.” Michelle Norman, Director of External Affairs and Sustainability at Lucozade Ribena Suntory, said: “At Lucozade Ribena Suntory, we are committed to doing the right thing and are always on the lookout for new ways to help our consumers recycle. We are dedicated to doing all we can to help reduce our environmental footprint. We are hugely proud to be partnering with organisations like SLM and can’t wait to see the effect these new recycling points have.”

www.sports-insight.co.uk IT NEVER GETS EASIER. YOU GET STRONGER! RUN. NEWS 11 Speedo appointed as official swimwear supplier for Team UK at Invictus Games Sydney 2018 Speedo is partnering with North London, where they were volleyball, wheelchair tennis and a Team UK for the Invictus put through their paces to get new sport for 2018, sailing. Games Sydney 2018 presented mentally and physically prepared The rigorous selection by Jaguar Land Rover, taking for the Games. process was based on the benefit place from October 20 - 27. They will continue to train the Invictus Games will give The fourth Games will attract in various locations across the an individual as part of their 500 competitors from 18 nations country in the lead up to the individual recovery, combined to compete in 11 medal sports. The Games, as part of Help for Heroes’ with their performance and long-term partnership, to continue extensive Sports Recovery commitment to training. for Invictus Games The Hague programme and role to select, train Rob Hicking, Brand Director 2020, will see the UK delegation and develop the team. for Speedo, said: “The Invictus of athletes competing in the pool, The 72-strong team of wounded, Games are at the very forefront kitted out in Speedo Olympic medal- injured and sick (WIS) serving of empowerment through sport, that inspires everyone with their Mission, said: “We are grateful and winning Fastskin performance military personnel and veterans highlighting the resilience of courage and optimism. We wish the excited to have Speedo on board to swimwear, badged with the official will represent the UK across our inspiring and brave service swimmers and indeed all athletes help our swimmers achieve their Invictus Games logo. 11 sports, which, apart from men and women. Through this the best of luck in their incredible goals at this year’s Invictus Games In August 2018, members of the swimming, includes athletics, partnership, we would like to Invictus Games’ journey!” and beyond. The competitors are swimming team held their training archery, wheelchair basketball, demonstrate our support to an Jayne Kavanaugh, Help for incredibly motivated and excited camp at the Speedo pool facility at cycling, powerlifting, indoor event that supports recovery Heroes‘ Performance Pathway to train and compete in a world Pentland Brands Headquarters in rowing, wheelchair rugby, sitting and rehabilitation... and a team Manager and Team UK Chef de leading swimwear brand.” NIGEL ROSS Saracens agrees APPOINTED UK COUNTRY three-year deal with MANAGER Hy-Pro international Sareen Sports, and the Ton cricket brand, have appointed Premiership Champions, beautifully designed, core, strength, Nigel Ross, ex Middlesex CCC Saracens have agreed a three- running, yoga and fitness tracking cricketer, as their UK Country year principal partner deal accessories – becomes Saracens’ manager. with Hy-Pro International, Official Fitness Partner. Its logo will Nigel Ross has over 35 years one of the UK’s leading original feature on the players’ away shorts experience of the UK Sports equipment manufacturers for the next three years. In addition, trade, acting as an Independent (OEM) specialising in sport and Shock Doctor has been appointed agent, and is extremely well the outdoor sector. the club’s official Mouthguard placed to expand upon the Hy-Pro manufactures a wide Partner for the same period. brand’s very promising entry range of leading sports products and Tim Hunt, who oversees in to the UK. licensed merchandise. Hy-Pro is Saracens’ commercial operation, Ross said: “I am delighted the UK distributor for world leading said: “Hy-Pro understand the to be involved with the Ton mouthguard brand Shock Doctor importance of high-quality sports brand and Sareen Sports, one and has created a new cutting edge equipment and accessories. of the largest manufacturers fitness brand JAXJOX. They have made great strides in of cricket bats in the world. Hy-Pro will feature on the this sector over the past decade Atul Shah, CEO Hy-Pro Pro's long term brand development The brand has an enormous players’ home shorts and Hy-Pro producing some of the most International, said: “We have been strategy and cement our position as amount of potential to grow will be working in conjunction with successful brands on the market. working with Saracens since 2013 global leaders in sports, fitness and their business in the UK. Saracens to develop its range of We are very much looking forward and it’s been a privilege to be part protection. We are looking forward "The emphasis will be to sports related merchandise. to continuing our relationship with of Saracens winning journey. This to enjoying further success with continue to offer value for As part of the partnership, them and developing it further over new multi-brand partnership will Saracens and sharing in the ethos of money whilst maintaining JAXJOX – integrated and the next three years.” enable us to further develop Hy- the Saracens club.” the highest quality of product. I also believe that the new distribution arrangement, whereby the Company will be Tough Mudder appoints PrettyGreen as PR agency delivering direct from India to our customers is the right one Tough Mudder Inc, the leading Mark Stringer, PrettyGreen PrettyGreen will report into be led by Lucy Mart, Sport and in response to the UK market’s sports, active lifestyle and Founder & CEO, said: “As an Nikki Emmans, Vice President of Lifestyle Director, reporting into very challenging conditions. media brand, has appointed agency we’ve always been a fan Marketing, and the account will Founder and CEO Mark Stringer. “I very much look forward to Sports PR agency PrettyGreen of the Tough Mudder brand and working with our customers as its retained UK PR agency. its ethos around teamwork and and sponsored players.” Founded in 2010, Tough Mudder resilience. With the 2019 season is the premier challenge series just around the corner, we’re in the world, inspiring more excited to get stuck in and continue than three million participants to spread the legacy of Tough worldwide to take part in the Mudder with existing fans and lead ultimate muddy adventure. The the charge in introducing it to a Tough Mudder event series boasts whole new fanbase too." both non-competitive challenge Nikki Emmans, VP of Marketing, and competitive race courses, Tough Mudder, said: “With the across eleven countries annually. inception of Tough Mudder 5K Heading into the 2019 Tough in 2018, we’re excited for the Mudder season, the sports and shorter city-based events to reach media brand is hoping to broaden new levels in 2019 with the help its reach to a fresh audience of of PrettyGreen, enticing a whole ‘social exercisers’ in the UK, to help new group of Mudders from all promote its 5K city-based series, backgrounds and varying fitness MOEEN ALI, SAREEN SPORT AND Tough Mudder 5K. levels to take part." TON BRAND AMBASSADOR

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TECNIFIBRE BECOMES A real and growing demand for OFFICIAL PARTNER more women’s sport in the UK FOR THE interest in women’s sport – that’s to look to the phenomenal example PETITS AS - a potential market of 24 million of the Vitality Hockey World Cup to people. This is a massive and largely see what’s possible when a top sport LE MONDIAL untapped opportunity for brands and like Hockey puts on a great show and broadcasters. is backed by a committed brand like LACOSTE Today, over half (59 per cent) Vitality. We anticipate many more TOURNAMENT of the UK population is interested progressive brands moving from in women’s sport – 40 per cent of curious interest in women’s sport, to Tecnifibre has become people would consider attending live active investment in 2018-19.” the official partner of the women’s sport, 42 per cent would England Hockey Chief Executive, “Petits As – Le Mondial watch more if it was accessible on Sally Munday, added: “We are very Lacoste” tournament. free TV and over a third (37 per cent) excited about beginning to realise the It is a new partnership would watch more if it was accessible commercial opportunity of women’s that illustrates the free online. hockey. Buoyed by the tremendous synergies and ambitions of The growing commercial market in the UK and importantly, Over recent years, the huge success of the national team, the the Lacoste Group, which, opportunity in women’s sport the opportunities for sponsors and success of women’s teams, athletes Vitality Hockey Women’s World in the short term, wants has long been hard to quantify. broadcasters. and events, has fuelled a revolution Cup has delivered sell-out crowds, to become a key player in As part of a collaboration with For the first time, we can quantify in women’s sport and the data is now significant media interest and a Sports Performance. Women’s Sport Trust and England the scale of interest in women’s sport telling that story. suite of consumer brands aligning With this new Hockey, Nielsen Sports has released – and it’s big. Fifty-nine per cent of While athletics and tennis lead with the sport. This provides the tournament under its data that shows, the scale of the the UK population have an active the way, there is also considerable perfect platform to launch the FIH belt, Tecnifibre, a brand interest in the major team sports: Pro League in 2019, a global, annual of the Lacoste Group tournament which will be game- since 2017 continues its • 87% of athletics fans in the UK are changing for our sport.” development to become an OPRO launch partnership fans of women’s athletics Lynsey Douglas, Global Leader for Official equipment partner • 83% of tennis fans in the UK are Women’s Sport at Nielsen Sports, of the 2019 tournament, with England Lacrosse fans of women’s tennis said: “The commercial opportunity which will take place from • 72% of cycling fans in the UK are in women’s sport is growing at January 17-27 and for the fans of women’s cycling pace. Audiences are up and there October 13 - December 30 • 71% of hockey fans in the UK are is an increasing interest among the pre-qualifying event. fans of women’s hockey general population in the UK, across With the goal of • 57% of golf fans in the UK are fans of a number of sports. All the indicators accompanying Next- women’s golf point to it being a very good time to Generation players to the • 38% of football fans in the UK are invest in women’s sport.” top, this new commitment fans of women’s football The research highlights the is a continuation of the On • 36% of rugby union fans in the UK positive values that fans associate the Road to the ATP World are fans of women’s rugby union with women’s sport – including Tour programme which ‘competitive’, ‘inspiring’, Tecnifibre has undertaken With large potential audiences ‘progressive’ and ‘relatable’, which over the past seasons. interested in women’s sport and indicates the potential reputational Tecnifibre will also growing awareness of major sporting value of brand associations. The be the official ball of the events there is plenty of opportunity data also sheds light on a youthful tournament and stringer for sports rights holders, broadcasters audience profile with an even split of the main draw event. and brands to engage fans. between females (51 per cent) and 5,200 tubes of balls Jo Bostock, Women’s Sport Trust males (49 per cent). (around 16,300 balls) will Joint Chief Executive, said: “The The UK data is being shared in be provided for the entire leaders from major brands and partnership with Women’s Sport event. broadcasters that we speak to have Trust and England Hockey. A global Thierry Guibert, been telling us two main things. Nielsen study, which will provide President of the Lacoste Firstly, that they are increasingly essential insight for commercial Group, said: “As partners OPRO, the world’s largest Hockey, England Rugby League, interested in women’s sport, but investment in women’s sport. of the Petits As since 2015, manufacturer of the most England Rugby, England Boxing secondly, they need more data to help Women’s Sport Trust, Nielsen we are pleased to increase technically advanced and Great Britain Taekwondo. With them make a case for investment. Sports and England Hockey are the group’s support in mouthguard, have announced over 20 years’ experience, OPRO “The insights from Nielsen Sports working together to provide the development of the their official partnership with is dedicated to bringing leading clearly spell out the scope and scale evidence of the real value of tournament with the England Lacrosse, the national technology and safety to athletes at of the opportunity. And you only have women’s sport. arrival of Tecnifibre in governing body for Lacrosse in all levels of sport. 2019. This partnership England. Caroline Royle, England Lacrosse symbolises the Lacoste Having worked alongside England Marketing Manager, said: “We are Group’s ambition Lacrosse for the past 15 years, the pleased to be continuing our ongoing Precision Training are the to support the new agreement formalises OPRO’s relationship with OPRO. generations of global partnership with the governing body “In such a dynamic, fast-paced Official Supplier of specialist tennis with a more global at an exciting time, as the former sport, safety and quality protection is offer.” English Lacrosse Association and paramount, so we are delighted to be training aids for Burnley FC Nicolas Préault, England National Teams now formalizing this partnership with the President of Tecnifibre, Precision Training, based in sit under one brand as England market’s leading manufacturer and said: “We are extremely Nottingham, have an exclusive Lacrosse. look forward to working together to happy to be alongside agreement with Barclays Premier The long-term deal will see OPRO provide for the sport in England.” Lacoste to become League team Burnley FC to be the support lacrosse players at all levels, OPRO Chief Executive Officer the partner of the Official Supplier of specialist providing them with the highest level David Allen, said: “We are delighted biggest international training aids. of protection for their teeth. It comes to be able to support the efforts of Brand Manager Aron Waterfield said: tournament for U14s. as they look to raise the profile of English lacrosse players to help them “It’s such a great partnership to be involved This really reinforces the sport, fostering the development build upon their recent successes, with, especially alongside our sponsorship our presence at events from grassroots through to elite level. case in point being last year’s with goalkeeper Tom Heaton. We look on the international As the official mouthguard Women’s World Cup bronze medal. forward to strengthening this supplier tennis stage and shows provider of England Lacrosse, OPRO “It’s an exciting time to announce relationship in the upcoming future.” our commitment to are now the mouthguard partner of this partnership. We want to do our For more information on their products accompany the young over 60 teams including the likes bit to help raise the profile of the and supplier partnerships, do not hesitate generation of players to of England Hockey, Great Britain game and to help drive the continued to contact them at sales@reydonsports. the top professional level.” Hockey, Hockey Ireland, Scottish growth of the sport itself.” com or call on 0115 938 6444.

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[email protected] +44(0)1386425920 fitness-mad.com 14 Three fifths of sports and fitness wear brands have used social media influencers Marketing at Awin, said: “It’s no answers were ‘they were given free increase their spend, while 11 per big surprise that so many sports clothing or merchandise’ (65 per cent were looking to decrease it, and fitness brands are using social cent), ‘through direct payment’ (51 and 33 per cent said that they were influencers to help promote their per cent) and ‘through discount content with their spending. products. It’s encouraging that so codes’ (44 per cent). All respondents were asked many have seen a boost in sales, as Participants were also asked which social media platform was this is playing a big part in sports if they were planning to increase the most important for their use of and fitness marketing.” their spend on influencer influencers, and the top result was The respondents of the study marketing, keep it the same or Instagram (45 per cent), followed were initially asked whether decrease it. Just over half (52 per by Facebook (36 per cent) and they had ever used a social media cent) said that they were looking to YouTube (26 per cent). influencer to promote their brand, to which 62 per cent said that they had, while 38 per cent said that they had not. Relevant respondents were then asked if they had noticed an improvement in sales following their use of an influencer, with 49 per cent saying that they had, hree fifths of sports and media influencers to promote 16 per cent saying that they had fitness clothing brands their products. Of these, two not, and the remaining 35 per cent have used social media thirds of them recompensed the saying that they weren’t sure if it Tinfluencers to help promote influencers through free clothing had made a difference. The average their products, it has been or merchandise. uplift in sales around the time of revealed, and as many as 49 per The study was conducted by the influencer posts was found to be 53 cent of these noticed a boost in team at global affiliate network per cent. sales following this. Awin (www.awin.com), and 1,193 Next, participants were asked As many as 62 per cent of business owners or marketing how they recompensed the business owners or marketing teams from sports and fitness influencers for promoting their teams from sports and fitness clothing brands were polled. brand. When told they could choose wear brands have used social Claire Mullan, Head of multiple options, the most common

www.sports-insight.co.uk RETAIL 15

GEARING UP FOR A POPULAR AND BUSY EVENT Joint STAG MD Ricky Chandler tells us what to expect from their UK Winter Buying show

ARE YOU LOOKING FORWARD management and the art of recording ARE YOU SEEING MORE WHAT, AS A BUSINESS, WILL The STAG UK Winter Buying TO THE SHOW? HOW MUCH sales trends to maximise revenue SPECIALISATION FROM YOU BE HOPING TO SEE IN Show will be held at the De Vere WORK HAS GONE INTO THE BRICKS-AND-MORTAR STORES? 2019? SET UP? and profit. Phil Barnard, Chairman Cotswolds Water Park Hotel, Lake of Crossover Technologies, will be The importance of specialist sports Brands that supply technical product 6, South Cerney, GL7 5TL, from We always look forward to the hosting the seminars on Sunday stores has become even more for the purpose of playing and taking November 18-19, 2018. On the show as it’s a unique opportunity morning and afternoon as well as prevalent in recent years. The part in sport continuing to support Sunday the show will be open from for ourselves, STAG members and Monday morning. service, the knowledge, the brand the UK and the ROI specialist 9am-6pm and on Monday from suppliers to spend some quality, offering and depth of range that independent sports market. This 9am-4pm. productive and fun time together. DO YOU SEE A CHANGE independent businesses offer is will ensure that brands' products are For more details please visit www. We feel these types of events are IN ATTITUDE TO BUYING simply not available elsewhere. worn by the people that they were stagbuyinggroup.com/shows- very much under-valued generally. SHOWS IN A DIGITAL AGE? designed for from inception. events/uk-stag-show-2018 From February it’s a constant ARE THEY STILL IMPORTANT HOW MUCH IS THE ONGOING FOR BRANDS TO MEET THE work load for us to arrange as we UNCERTAINTY OVER BREXIT RETAILERS AND VICE-VERSA? AFFECTING THE MARKET? manage every aspect of the event, This market is still all about new from supplier bookings to floor I would say that, as of yet, we and innovative products. Buyers haven’t seen a huge impact of Brexit plans, to member bookings, to have to see new ranges, whether accommodation, to entertainment, with the possible exception of it be in stock rooms, in store or at supplier manufacturing costs rising to seminars and even as far as buying shows, this is absolutely restaurant bookings! that will have a knock-on effect crucial in our opinion. down the line. HOW MANY EXHIBITORS WILL Suppliers' B2B sites are playing Brexit or no Brexit people will THERE BE THIS YEAR? WHO IS an ever-increasing important part continue to play sport, enjoy the NEW TO THE SHOW? in the daily lives of independent outdoors in pursuit of a healthy There will be 50 of our suppliers retailers with many opting for this lifestyle. For these people specialist located over three halls. process for their re-orders and independents are a necessity. New suppliers to STAG exhibiting top-ups. this year are Brooks, Mitre, Skins, WHAT WOULD YOU SAY ARE Vibram, AMG Group, Coast, HOW IMPORTANT ARE THE THE MOST IMPORTANT THINGS NETWORKING ADVANTAGES FOR VISITORS AND BRANDS TO Enertor, Dexshell and Yamatune. OF ATTENDING THE SHOW? TAKE AWAY FROM THIS YEAR'S We are also very pleased to Networking is so often overlooked, SHOW? welcome back Purelime and Polar. this is why we have everyone A positive and enthusiastic attitude for independent retail in the UK WILL THERE BE ANY SEMINARS altogether under one roof for the THIS YEAR? AND IF SO WHAT business and leisure hours. We find and Ireland. The media portrays so WILL THEY BE ON? that there is as much business done much negativity, let’s focus on our We have seminars on the vital during the evenings as there is amazing independent retailers and importance of stock level during the show opening times! brands.

www.sports-insight.co.uk 16 RETAIL

BE SEEN, BE SAFE, BE COMFORTABLE! Graham Richards, Brand Director at Ronhill/Hilly/Altra, looks at the importance of reflective running gear and accessories

always feel that once we kit is even more effective than Infinity Afterlight and Momentum move out of September, that a fluorescent clothing because it fires Afterlight, that incorporate darker switch is flicked and summer back light at the motorist. Reflective colours with highly visible panels Iturns rapidly into autumn and in panels on apparel and accessories that really shine when the light particular, the darker mornings will also increase visibility, so for shines on them. These along with a and evenings are really with us. an example as a panel on a legwear comprehensive range of fluo yellow The weather, however, can be piece will capture the attention as jackets means that we can look mixed – here in Manchester it was our visual system is more sensitive to cater for all of the needs of the lashing down and cold last Friday to a moving target. runner as part of our ‘SEE ME RUN’ and Saturday and today it is 20 plus Initially, fluorescent yellow campaign. degrees with the sun shining! No, it jackets and accessories (gloves/ Besides reflective trims, LED doesn’t always rain in Manchester! hats, etc) were the norm, and then technology has really developed So, this means that runners need brands wanting to put their own in recent years and can be a degree of high visibility apparel spin on things introduced different incorporated into garments, or and accessories to enhance their Hi-Viz colours, such as orange and worn as separate accessories e.g. visibility, yet not necessarily the lime green, and then ironically armbands, clips and shoe clips. complete cold weather clothing black, but with a lot of reflective All help to raise the visibility of package, which tends to become trim/technology on. New reflective the runner. They are relatively Many runners, perhaps more increased significantly. Runners more of a requirement as October fabric developments have resulted inexpensive and are easy to store in so those new to running, need to too, are sometimes more interested moves on, with late October being a in brands being able to offer 100 per the kit bag when not in use. understand and be educated about in their run than their safety! significant period when the clocks cent reflective jackets. In line with the development of the benefits of reflective apparel Retailers need to take full go back and it is getting dusk/dark It was, and still is to an extent, a reflective apparel, accessories have and accessories, as running in dark advantage of the darker nights and from 4pm onwards. I will discuss feeling amongst some runners that also developed considerably and conditions in non-hi-viz colours can looming colder/winter weather this further later in the article, they don’t want to look like a road can offer the runner warmth and not only be a danger to motorists but and ensure that they have the full particularly for retailers and what side worker when out running, but comfort, i.e. hats and gloves, as well to themselves too. I think that it is range of reflective clothing and they should be looking to do to without doubt flou yellow is still as extra visibility, either because particularly important for children accessories on display and drawn to maximize sales of such products. a really popular colour as most they are fluo yellow with reflective and, indeed, many athletic clubs the attention of their customers. The main purpose of reflective runners realise that visibility is trim, or again darker colours with insist that they wear reflective bibs In addition, a range of reflective clothing and accessories hasn’t more important than vanity! reflective trim. Certainly as the or similar products when running clothing and accessories makes a really changed in years – the However, new reflective weather gets darker and colder, on the streets at night. great shop window display. Running key purpose being to offer technologies have meant that then the runner has the best of both We have all experienced the specialists in particular can also daytime visibility and night-time darker colours can be worn and look worlds. With socks being available difficulties of seeing someone who arrange evening runs from their conspicuity, the very same reason good and still offer a good degree of in fluo colours and with reflective is wearing dark-coloured clothing at stores ensuring at all times that that road and track side workers visibility, At Ronhill we have two trim on footwear too, the runner can night-time and if they are running the runners are wearing suitable wear reflective apparel. Reflective new jackets for the AW18 season – be covered from head to toe! then reaction times need to be reflective clothing/accessories. Many runners, perhaps more so those new to running need to understand and be educated about“ the benefits of reflective apparel and accessories, as running in dark conditions in non-hi-viz colours can not only be a danger to motorists but to themselves, too ” @SportsInsightUK

18

THE EVOLUTION OF A FESTIVAL Mike Seaman, co-founder of the National Festival of Running, explains how they have created the event

love running and especially live music, classes, headline DJ, The venue was very important going to races and being part of camping options, various race and after a lot of site visits, the running community. For distances and loads of interesting combined with research, we selected Ime sometimes the events end too interaction; but with a low price Weston Park, in Shropshire, which quickly and my non-running friends point for the runners so they could is an incredible country mansion don’t always share my enthusiasm bring their family and friends along with 1,000 acres of park landscaped for my mile-by-mile race too. Once we looked at it on paper by Capability Brown. This is the commentary when I return home we realised that this event was former home of V-Festival and has filled with excitement! I wanted to something incredibly different from ample grounds for the many races create something with like-minded anything else in the market. Also, and activities planned over the people that changed this. with our combined experience and course of the three days. I was discussing this with Joe connections we felt that we could Williams, from UKRunChat, and bring this to life in a way that no- Going the distance Becs Richardson, from Breathe one else could. And so, the National The next area to consider was Unity, over a year ago and we all Festival of Running was born. the race distances. These are the had the same feeling. Wouldn’t it be skeleton of the whole weekend and great, we thought, if we could create Simple needed to offer variety and scale a large-scale running event with a The idea was simple, build a festival with the capacity for all 10,000 difference that lasted all weekend, with 10,000 visitors that delivers runners to complete all four races like Glastonbury or V Festival? a whole weekend of races, classes, included in the weekend ticket What started as an idle chat slowly live music, running stories, meet- price, which in theory could be Director already and he insisted which will be UKA accredited. turned into a blueprint for our ups, camping, shopping village and 40,000 runners. that all the race distances should There will be a 5K run on the dream running weekend. more. It needed to be in summer, There would be a high-quality be UKA approved for credibility. Friday night, a Half Marathon and We started to think about all a large beautiful venue and all in medal for each race completed, Accordingly, we created four a Festival Mile on the Saturday and of the cool things that we and one location in order to retain the plus a water bottle and t-shirt for exciting and interesting races a 10K on the Sunday with different our running friends might do - community feel across the weekend. every festival visitor. Joe is a Race across the 1,000-acre site, all of wave times options. “ Our aim was to create something genuinely different, an unforgettable experience for runners, their friends and families, and we believe that we have done that. ” @SportsInsightUK RUNNING 19

Something for everyone We then started to think about So far, so good! Becs was keen for us our audience and how to make the to confirm the presenters and also event perfect for them. Price was to bring in the community aspect. very important to us and we wanted So, we immediately signed Iwan to offer everything, the races, the Thomas (MBE, Olympic silver medals, the t-shirt, camping, classes, medallist and former European and headline DJ, live music and more for Commonwealth 400m Champion) under £100 to make it as accessible and popular endurance runner as possible. We managed to achieve Susie Chan as our hosts for the this, and our super early bird tickets event. We also signed DJ Jo Whiley were £79 (or £60 for under 16s if as the Saturday night headline act. accompanied by an adult, and free We wanted to cater for everyone’s for under 5s). We didn’t want to add music taste, so we created two a booking fee, so we included this in stages - “We’ve Got it Covered” the cost too. It was really important and “Rising Stars”, to ensure that to us to keep the costs as low and as there is a good mix of new and transparent as possible. well-known music. We have also Very quickly we realised that partnered with Run Mummy Run our audience would have different who will have their own camping camping requirements, so we area in the Family Zone. Combined created designated camping zones with UKRunChat, National to suit everyone, including Family Running Show and Breathe Unity Camping, Quiet Camping, General supporters, we were on a good Camping and a Camper Van Zone. footing of supporting communities Camping is all included in the ticket and runners across the UK. price and we will even be adding some high-end glamping options Cool vibes for those who want to upgrade their Date: June 21-23, 2019 Finally, I was insistent that there weekend stay. Our aim was to create something Venue: Weston Park, Shropshire was a shopping village area with We did a ‘sneak-peek’ of the genuinely different, an Website: www.thenationalfestivalofrunning.com products to buy and a range of logo end of September with a “save unforgettable experience for Contact: [email protected] cool things to see and do. We were the date” message and we had a runners, their friends and families, Social media channels: adamant that the extra activities staggering response. Tickets are and we believe that we have done Facebook: www.facebook.com/NatFestRunning/ should be free, and we wanted being released in waves and started at that. If you’d like to attend or find Twitter: @natfestrunning a range of exercise classes and super early bird from £79. We want out more about how you can be Instagram: www.instagram.com/nationalfestivalofrunning/ features like running stories to keep to ensure that everyone gets a chance involved, then please check out #In4NatRunFest people entertained and to provide to attend but we will have to cap www.thenationalfestivalofrunning. The National Festival of Running is brought to you by The National plenty of different things to do. attendance at 10,000 for the first year. com for more details. Running Show, Breathe Unity and UKRunChat.

www.sports-insight.co.uk 20

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: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

VOW Knee Support SAFEJAWZ Zoo Sport Technical swimwear Versatile Over Wrap (VOW) knee brace with hinges provides injury prevention and Extro Series Primal range by MP recovery with a supportive easy quick wrap-on SAFEJAWZ, at just a few years old as The new Zoo Sport Primal range, in navy and Suitable for training or competing, the new design that can go over clothing, offering a company, is a brand that has become black, features a stylish range of polos, tees, MPulse range of FINA approved technical versatile compression and fit. Top over wrap synonymous with sports protection hoodies, shorts and track pants. Featuring dry compression suits by MP delivers impressive manages muscle support and compression. draped in personality. They allow fit breathable-fabric with a unique gel technology at a surprisingly low price. Bottom over wrap isolates and stabilizes athletes to showcase their personality silicon logo. Dynamix technology for superb compression patella. Versatile over wrap design. in their sport, and bring out that #confidencewithin. and glide. Men's, women's and youth sizes.

01582 670100 01922 453337 0113 253 0491 01254 692200 [email protected] [email protected] www.zoo-sport.co.uk [email protected] www.mcdavid.eu www.safejawz.com [email protected] www.michaelphelps.com

arena BAMA Sneaker Air Winter Warrior Fitness-Mad Fitness-Mad are all things Fitness! Trusted The One goggle Comfort Perfomance Performance Boxers by independent retailers and commercial The Performance range sports quick drying Now in stock the arena ONE goggle, One fit gyms alike. Fitness-Mad is an experienced Insoles fabrics with strong breathability and wicking for all. Its one-piece construction employs a Two styles in two sizes, Ladies and Gents, brand and supplier of fitness, yoga and Pilates capabilities. Incorporating the PackageFront, new seal design that ensures a comfortable, (they cut to size) these performance insoles equipment which helps build strong bodies designed for comfort by reducing heat transfer watertight fit for all facial structures, and will are proving popular with athletes and retailers and balanced minds. Arrange a visit and and restricting package movement. Winter satisfy the performance demands of every alike. The Everyday Insole combines gel and discuss merchandising solutions with Warrior sports a dual layer PackageFront, for swimmer. With hard lenses, self-adjusting Air Cushion technology for shock absorption Fitness-Mad today. increased wind blocking effect, a tailored fit, nose bridge and split strap this goggle really is and long lasting comfort. The Support Insole is incorporating flat-lock seams and supersoft perfect for all. similar but also includes an arch support. oeko-tex certified fabrics.

01539 622322 01702 530656 01539 622322 01386 425925 [email protected] [email protected] [email protected] [email protected] www.solosports.co.uk www.charlesbirch.com www.comfyballs.co.uk www.fitness-mad.com

@SportsInsightUK 21 sports insight selects Clif Bloks Clif Bloks are the latest nutrition option for endurance athletes. Bloks come in chewable, 33 calorie cubes, making it easy to customise and track caloric and electrolyte intake during long outings and races. www.clifbar.co.uk

Gola Active Personalising Compression X17 School Trainers Vortex Pro clothing Ankle Sleeve The NEW Optimum X17 School Trainers Run relentlessly with the Gola Active Personalising outdoor wear and workwear This sleeve features 3D Geo Ribbing feature an air mesh tongue for improved Vortex Pro. This running trainer features with Brother Embroidery Machines. for optimal ankle support. The seamless breathability and comfort, easy fastening a breathable and lightweight open weave Providing customisation services allows sleeve is incredibly lightweight and has a hook and loop straps and made from high- hexagon mesh upper. The rubber print you to generate additional income for your flat bottom cuff so that it can be worn during quality material. They have a synthetic outer provides targeted support and no sew business from local businesses and outdoor activity without discomfort. Perfect to wear material, mesh inner material and a flat type comfort, Vortex Pro has been designed with hobbyists. The Brother PR1050X and the for recovery as well. Targeted support with heel. Available in black and white and sizes a high density open cell in-sock for added PR670E are ideal for adding logos and names comfort and mobility. Infant 10 to Snr 11. rebound and shock absorption. to shirts, tops, jumpers, jackets, bags and more.

01706 212512 0161 235 0344 01789 294442 01942497707 [email protected] www.brothersewing.co.uk [email protected] [email protected] www.gola.co.uk www.dmp.uk.com www.optimumsport.com

Reusch Prisma See Me Run Customised Barcelona Signature The new Afterlight products from Ronhill Pro R3 include this new highly reflective wind Water Bottles Football The Prisma Pro R3 features the newly resistant jacket, perfect for the cooler and Produce your own customised club or This official FC Barcelona football features developed R3 – Mega Solid palm specially darker days ahead. Available in a variety of sponsor water bottles. Samba can add the the signatures of the current 2018 squad. A developed for artificial and hard surfaces. colours, from bold fluorescents to vibrant logo of the club or sponsor to the front of the 32 panel size 5 ball in the traditional FCB In a striking new black/red colourway, the blues and purples. Pair these with the bottle in a single colour print- depending on claret and royal with a stunning metallic Pro version also includes an additional Afterlight long-sleeved t-shirts, and luxurious the choice of bottle colour. Lead time 10-14 finish. Suitable for use on artifical turf or Duraguard patch. Other gloves in the range brush backed Afterlight Tights or Afterlight days once the artwork is signed off. grass, this best selling product is available also offer the R3 palm giving the perfect Twin Shorts. from stock. combination of durability and grip.

0161 439 4383 0161 366 5020 01282-860077 01969 625300 [email protected] [email protected] [email protected] [email protected] www.reusch.com www.ronhill.com www.sambasports.co.uk www.footballsouvenirs.net

www.sports-insight.co.uk 22

sportsThe place to source all yourhub products and services

: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

ATAK Represent SuperFit All Sport Vulkan Supports something different The best just got better! Exclusive new The well-established Vulkan range of Grip Socks design takes mouthguard technology into neoprene supports help prevent and speed up The simple concept which is revolutionising Blaze Wear's superb range of Heated Clothing and Sports Heat Therapy products deliver the future. InVent design aids comfort and recovery from various injuries and conditions the sporting world, ATAK grip socks feature breathing. Easy, quick fit technology creates with a unique Aerotherm technology, helping a grid of grippy material which is designed to heat where and when it's needed. The Sports Heat Therapy range offers targeted, deep a super custom mould and combines with an users to keep doing what they love. keep the foot locked firmly in place to avoid integrated Gel fit liner and gel windows aiding slipping and sliding when making quick and penetrating, soothing heat that eases pain and provides relief for conditions ranging from protection and comfort. Bio-Fit design, Low sudden movements which also helps to temp fitting. reduce blistering. sports injuries to muscle strain. All stock is available in the UK. 'Feel the Heat'

(+353) 93 22400 0845 475 7510 01582 670100 07984 327 832 [email protected] [email protected] [email protected] [email protected] www.Atak.ie www.blazewear.com www.shockdoctor.co.uk vulkansupports.com

9.0m Cohesive Hot Hands Zeroweight by ODLO Blur the lines Hothands Hand and Foot Warmers are For the Running Collection, ODLO have The Life On The Run collection. The linear Bandage rectangular shaped single-use air-activated refined the ZEROWEIGHT concept for shade collection dresses up Saucony's C9.0 cohesive is a revolutionary dressing heat packs that provide up to ten hours of AW18 and have integrated the Organic game-changing running shoes with a sleek material that will only adhere to itself and continuous warmth. Perfect for outdoor Bodymapping principle throughout. Fabrics monochromatic print in modern hues. no other surface. Can be used on joints, sports, walking, jogging and other activities. and construction methods with different Packed with innovation, they can take on your muscles for general use or to protect primary Ready to use and safe, natural heat. Available functional goals are placed precisely where toughest tempo and turn heads in the process. dressings - range consists of 12 colours, in singles or multipacks. they can best support and protect the body. two width lengths 5.0cm and 7.5cm plus 9 meters long.

07970766816 0115 938 6444 07581 741799 0800 2061491 [email protected] [email protected] [email protected] [email protected] www.d3tape.com www.reydonsports.com Odlo.com www.saucony.com

@SportsInsightUK 23 sports insight selects PowerWatch X MATRIX PowerWatch X with notifications, tougher with a reinforced bezel, 200m water resistance, and with a nearly indestructible silicone rubber strap. www.powerwatch.com

Asics Roadhawk FF 2 Quickster Soccer New Dryflx Mac In A Sac Redefining the essence of a lightweight Trainer Neckwarmer Edition neutral running shoe, the ROADHAWK FF 2 The SKLZ Quickster Soccer Trainer provides An ultralight and seamless tubular created Blur the lines between style and packable introduces a new age of speed and pushes the a true-roll which helps master passing and for running and high intensity activities. performance with the new MIAS Edition. boundaries once again. Its next generation receiving on the ground. Maximise repetitions Designed in a unique shape to offer optimal Waterproof, breathable (7,000mm / comes with a dynamic new FlyteFoam by trapping the ball out of the air with your adjustment in the nose area. With a 360° 7,000gsm) and loaded with YKK water compound and new last, full contact outsole feet, thighs and chest; Work on volleys and reflective system makes it perfect at night repellent zips, fully taped seams and and added support in the midfoot, combined half-volleys; Portable and lightweight; Large and early morning with improved security. concealed hood the Edition offers weather with seamless comfort and great durability. sided net measures 6' x 4' - small sided net Extremely breathable and stretchable. protection and lightweight packability. measures 6' x 20". Package gives you access to Offered to retail with attractive mark-ups online training drills. and POS display stand.

01925 241041 www.brandfusionltd.co.uk 01707 852244 028 9079 0588 salesorders-uk@asics.com [email protected] [email protected] www.asics.co.uk www.buff.com www.macinasac.com

New Nite Ize TagLit Gel-Kayano 25 SP On launches socks Prism Force Shafts The Nite Ize TagLit can be clipped The three special edition (SP) models Comfort. On a long run it can be the key to Introducing the spectacular Prism Force anywhere, illuminating your world with provide efficient double protection against keeping going. Its all a matter of balance. range with a unique Force Grip Zone for high visibility. This magnetic, bright LED wintry weather. All come with additional Lightweight and breathable yet snug with unrivalled control and accuracy. Prism light clips to clothing and shoes making the extra-soft, brushed padding at the heel. subtle support which means you want to Force’s pioneering design uses advanced wearer instantly visible after dark. Perfect All have a special upper made of a more extend your run. See you out there. polymers to achieve the ultimate style, for night time activities where visibility = densely woven MESH fabric, and an upper strength and durability. Includes their new safety. design inspired by the icy nature phenomenon light-weight Inox Steel Pro-Lock Shaft Rings of polar lights. that secure any flights. Pioneering shafts for unrivalled control.

0116 234 4646 01925 241041 [email protected] 0138601656 425767042 925 [email protected] [email protected] on-running.com [email protected] www.burton-mccall.co.uk www.asics.co.uk www.winmau.com

www.sports-insight.co.uk Matrix AD_265x360+5mm.indd 1 2018-10-19 11:50 25 outdoor insight All the news and views from the industry OTS and KORS join forces for 2019 Following the Outdoor Trade KORS show attracted its usual exhibitors and visitors a number of The KORS committee and Show (OTS) move to EventCity, healthy visitor numbers, but new positives, the KORS Committee organisers will be announcing Manchester, and the co- feedback from the majority of has decided to transfer and put its shortly, in conjunction with operation with ROKS in 2018, KORS exhibitors indicates that efforts into the OTS show. OTS, offers on travel and Kendal Outdoor Retail Show with the new OTS show location “The KORS Committee and accommodation deals for (KORS) announced it will be and timings, new choices needed coordinators wish to thank its Cumbrian retailers, emphasising joining OTS, making one unified to be made for the benefit of exhibitors, visitors and supporters the benefits of attending the trade show in the UK, back in exhibitors and visitors alike. who have helped give the event Manchester show. Manchester, from July 9-11. Clive Allen, KORS show such a unique identity, and are Andrew Denton, CEO of the ANDREAS ENGSTRAND The organisers of KORS have coordinator, said: “With that in confident that the KORS vibe and Outdoor Industries Association stated that the 2018 show held in mind, given that a unified UK success will work to the benefit of (OIA) said: “The OIA has been July will be the last. This year’s summer trade show gives those OTS in the future.” campaigning for one unified trade NEW GLOBAL show for many years - at first MARKETING working with ROKS and KORS on the shuttle bus, then joining the DIRECTOR TO OTS founders and now finally this, HAGLÖFS a unified focal point for the trade. “Following the move to In line with Haglöfs’ Manchester this year, which strategic initiative to received excellent feedback from move the brand forward exhibitors and visitors alike we are internationally through delighted that KORS have joined improved consumer us. 2019 will be the year that the relevance and increased Manchester show becomes a single brand awareness in a global hub of the industry and we are market, they have recruited looking forward to working with all Andreas Engstrand as its new the exhibitors and retailers to make Global Marketing Director. it the platform for doing business Andreas is a multiple- and networking in the UK.” award winning senior Marta Williams, OTS organiser, marketeer with 20 years added: “ We are now getting ready of experience from some to open bookings for the 2019 show, of the most well renowned and information will be sent to our advertising agencies in 2018 exhibitors in the next few the world, among others days. We are really looking forward Åkestam.Holst, Forsman to welcoming exhibitors and & Bodenfors and Acne. He, visitors in Manchester again and most recently was the Senior are working on some new features Account Director at Ingo. and visitor incentives following Carsten Unbehaun, CEO of feedback from this year’s show.” Haglöfs, said: “One important success factor for us when moving the Haglöfs brand forward internationally is increased brand awareness EOS 2018 ends with record numbers of delegates and relevance among our The sixth annual European was ‘The Outdoor Industry - A mobility to Olympic success; something new, challenging and target group. Andreas’ Outdoor Summit (EOS) pulled Progressive Business Sector’ with demonstrating that with the right inspirational takes a lot of time, unparalleled experience from in its highest numbers to date, a focus on Outdoor Digital, and support, encouragement and effort and industry support. strategic, international and with 305 delegates registered setting the scene was Technology mindset, anything is possible. We thank our sponsors and national, brand building, will for the two-day Summit, which Entrepreneur John Straw, who The Light My Fire ‘outnic’ lunch partners for their unwavering be very important for us in took place in Malmo, Sweden. gave an informative presentation on the first day let delegates enjoy commitment, and of course our achieving this. We are very The European Outdoor Group on how new technologies, the sunshine out on the deck, team, who continues to work hard excited to have him on the (EOG) has announced that Blockchain, AI and IoT will create while later that evening they took to deliver.” team.” Interlaken, Switzerland, will host opportunity and disruption in the opportunity to relax, unwind Andreas Engstrand said: the EOS 2019, on September 26-27. future business. and taste the local cuisine at the “Haglöfs is a brand with The two-day programme of Presenting on the journey, Slagthuset Networking Evening. an incredible history, and presentations, social events, transformation and success in Mark Held, General Secretary its legacy, together with networking and outdoor activities the outdoors of Swedish brand for the EOG, said: “Every year its progressive focus on brought together CEOs, directors Thule, CEO Magnus Welander the European Outdoor Summit innovation and sustainability, and senior managers from the commanded the stage with this strives to deliver an event that make for a future that very biggest names and brands within motivational story of how a world captures the imagination and few other brands can match. I the outdoor industry from across leader in transport solutions engagement of the whole of the am thrilled to now be a part of Europe and beyond; giving them has become so key to outdoor European outdoor industry. A the journey of taking Haglöfs the opportunity to learn from and enthusiasts. record number of delegates this to its next level.” be inspired by some incredible Paralympian and Deputy Mayor year proves the Summit continues Andreas Engstrand took speakers, as well as share and of Gothenburg, David Lega, drew to do this and holds significant up his position as Global network with like-minded on his own experience of pushing value within the industry. Marketing Director for individuals. boundaries to describe his “Putting together an event JOHN STRAW, FIRST KEYNOTE Haglöfs on August 27, 2018. The theme for EOS 2018 journey from having very limited that each time offers delegates SPEAKER AT EOS 2018

www.sports-insight.co.uk Tom Belz completes HAGLÖFS STRENGTHENS the project of his life UK SALES In August 2018, Mammut Brand When I actually achieved it, I Ambassador Tom Belz faced the simply felt happy – and extremely TEAM challenge of his life. exhausted.” The 31-year-old, who has gone After a long preparation, Swedish outdoor brand through life with one leg and two including a successful training tour Haglöfs has strengthened crutches since contracting bone on the Äusseres Barrhorn (3,600 m) its UK sales team with cancer as a child, scaled Kilimanjaro in the Swiss Alps, Tom started his the appointment of in Tanzania big project on August 2 at Lemosho Samantha Crouch as Key The impressive movie of this Gate (2,200m). Account manager. great venture features on this year's On August 9, after a seven-day In line with the European Outdoor Film Tour ascent, Tom finally stood on the company’s strategic (EOFT) program. summit of Kilimanjaro (5,895m). directions to improve Since a bone cancer caused leg The teacher, from Germany, wanted customer focus, build a amputation at the age of eight, to show both himself and the world well-balanced, premium Tom was repeatedly told all the what he was capable of. He also distribution and things he was able to do and, above intended to encourage others with strengthen its brand all, certainly can’t do due to his his story: “By climbing Kilimanjaro, equity in a global market, physical impairment. I wanted to prove that a physical as an inspiration for others – that movie, The strong goat - Mbuzi Haglöfs has recruited Climbing the highest mountain in impairment does not necessarily makes me feel very happy and Dume, shows how Tom felt during Samantha Crouch as its Africa therefore was a dream come need to be a disability. When I was proud.” the ascent of Kilimanjaro, the Key Account Manager in true for Tom: “It’s unbelievable! a young boy, it would have felt great On the journey, Tom was challenges he had to overcome along the UK. When I reached the summit, I if someone had told me that there accompanied by a film team who the way and where he was pushed She joins Haglöfs with felt completely overwhelmed and was a crazy guy out there climbing recorded all the emotions and to his limits. The impressive movie nine years of experience amazingly proud! The climb was a mountains with just one leg. My exertions experienced by him and features on this year’s EOFT, set to in the outdoor industry, great physical and mental challenge. personal success can now serve his companions. The resulting launch in October. most recently as retail buyer for Cotswold Outdoor where she played a key role in Montane and Primaloft to make developing brands within the retailer’s nationwide high performance debut at network of stores. Damien McConville, Kendal Mountain Festival Country Manager Celebrating a partnership which spans more than 15 years, Haglöfs UK, said: “In innovative British brand Montane will again team up with Samantha we have materials science company PrimaLoft, this time for the first time a brand driven and at Kendal Mountain Festival, which runs from November 15-18. commercial professional Focus at the festival will be on PrimaLoft’s first loose-fill insulation, who is not only aware of PrimaLoft Insulation ThermoPlume, which is the closest any customer expectations synthetic insulation has come to mimicking the structure of natural but also on top of the LESLEY FARRELL, TOG24’S QC CONTROLLER, AND TOG24’S NON-EXECUTIVE DIRECTOR BRIAN WARD down. Montane was the first UK outdoor brand to use the innovative ever-changing consumer SHOW OFF THEIR PRODUCTS BACK IN THE DAY. ‘blowable’ insulation in its Autumn/Winter 2017 range and has landscape. Her retail extended its range of products for this season. experience combined Festival goers will have the opportunity to enter a snowglobe and with her vast experience Yorkshire outdoors brand reflect on instead of snow, be showered in PrimaLoft Insulation ThermoPlume, from the outdoor experiencing its fluidity, feel and warmth in a fun and memorable industry makes her 60 years in the outdoors business way. The snowglobe will also provide a focal point for photograph perfect for this key role Outdoor lifestyle brand, to make the outdoors accessible opportunities and both Montane and PrimaLoft will be encouraging in our organisation.” TOG24 are celebrating their for everyone is still at the heart visitors to share their photos on social media, using hashtags Samantha Crouch 60th anniversary, marking of our business to this day. We #PrimaLoft #ThermoPlume and #MyMontane. said: “I am proud to be six decades since the West have expanded over the years and Montane will be showcasing its new and extended range of four joining Haglöfs, which Yorkshire company was founded are dedicated to further establish PrimaLoft Insulation ThermoPlume jackets for Autumn / Winter 2018 for me is a brand that by Donald Ward in 1958. our reputation for supplying high season at the festival, including the new Icarus and Phoenix Flight is not only progressive Now in its third generation quality, value for money goods as Jackets and Icarus and Phoenix Vests. but also reliable and within the Ward family, the brand we continue to grow worldwide.” Terry Stephenson, Montane’s Head of Marketing, said: “We’re sustainable at the same continues to produce the highest Donald Ward began his career as excited to team up with PrimaLoft again, especially at such a renowned time. I cannot wait to quality outdoor products under the a millwright's apprentice; repairing outdoor event for the very first time. Montane has always been an early take part of the brand’s original, honest values, instilled by the looms of the textile industry in adopter of PrimaLoft innovations for more than 15 years. Being the first future.” Donald all those years ago. and around Dewsbury. By the late British outdoor brand to launch PrimaLoft Insulation ThermoPlume in TOG24 stands for ‘Truth Over 1950’s he had all he needed to go it our products has exceeded Glory Everyday’, an ethos running alone, starting TOG24 in the Spen retailer expectations and through each and every aspect of the Valley town of Heckmondwike, we’re now looking forward company. Since their beginning, the where they are based to this day. The to getting visitors to the brand have remained committed to brand initially produced footwear festival more engaged making the outdoors accessible to before branching into sports and involved in our new all, through a carefully formulated bags and football kits throughout product launches.” portfolio of highest quality, the 1970s, eventually landing on Michael Jakob, reasonably priced products designed waterproof coats and fleeces. As European Marketing to cater for every aspect of the ‘true’ they grew, ski wear and casual Manager PrimaLoft, outdoors. Whether heading out clothing also entered the portfolio. added: “Our ground- to the pub with friends, enjoying Looking to the future, TOG24 breaking development is a weekend dog walk or hitting the remain a family company, now a unique blend of water- slopes on a family ski trip, TOG24’s run by Donald’s children and resistant PrimaLoft fibres product range caters for the entire grandchildren, who still to this day in the form of small, silky family, whatever the activity. adhere to the values the company plumes, that collectively Mark Ward, TOG24 Managing was founded on. Under the guidance form a loose-fill insulation, Director, said: “As a family run of the Ward family, the brand replicating the lightweight business that has focused on continues to grow, taking their warmth, softness and quality, value and design from the famous pound for pound quality compressibility of natural very beginning, we’re extremely to an ever-growing fan base for down.” SAMANTHA CROUCH proud to celebrate our 60th accessible outdoor and lifestyle anniversary this year. Our mission product.

@SportsInsightUK 27

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1000 Mile 3 Season R-Pulse Cape Blue Falke SK6 Women Skiing Based on the Original BUFF but with the addition Walk Sock of the new 360° reflective system. The new system Knee-high Socks The 1000 Mile 3 Season Walk Sock has carefully chosen The lightest and finest ski socks on the market. Optimal has reflective elements located all around the padded zones to offer complete protection and comfort. for competitive athletes, with ultra-lightweight padding product providing high visibility from all angles in A padded heel extends to cover the Achilles tendon while for direct shoe contact. Perfect for all custom-fit ski low-light conditions. The Reflective BUFF is made other padded zones cushion the ankle bones, toes and ball shoes due to the lightweight padding. Rapid moisture from recycled microfibre keeps the product soft and of the foot. The combination of soft merino wool with top transport thanks to the three-layered construction. stretchy making it more comfortable for all activities. and arch venting allows the foot to breathe and maintains Uncompromising power transmission and high level of This product is extremely popular with cyclists, an even temperature. control. Perfect fit thanks to the patented right and left joggers and other road users. www.1000mile.co.uk padding as well as the toe box. 01707 852244 www.falke.com [email protected] www.buffwear.co.uk

Scott Supertrac Ultra RC Woolpower Skilled Socks POLAR Down Jacket The latest addition to the Scott RC footwear collection. Woolpower’s Skilled Knee-High 400 is a technically An innovative new product in the Mac in a Sac range. Designed for ultras, the Supertrac Ultra RC's traction has constructed sock that uses a mix of flat-knit, terry knit Reversible and packable with 600 fill power RDS been adapted to provide grip and stability for when the and supportive knitting to get the best fit, insulation certified down. The new POLAR jacket is available body gets tired. The midsole offers a higher drop at 8mm and comfort. Cleverly placed flat-knit panels reduce in various colours and in men and women’s styles. which better fits slower paces. The Swiss-made Schoeller the risk of blisters. Offered to retail with attractive mark-ups. Reversible, Dynamic fabric is used for the first time in footwear to Packable, Down Jacket. 01576 490100 deliver an unprecedented level of comfort and durability, 028 9079 0588 both essential in ultra running. [email protected] www.outwearltd.co.uk [email protected] www.scott-sports.com www.targetdry.com

www.sports-insight.co.uk@SportsInsightUK 28COTSWOLD OUTDOOR ARRIVES AT RUSHDEN Columbia extends LAKES SHOPPING UTMB Trail Running CENTRE sponsorship Cotswold Outdoor has Columbia Sportswear has race organization, volunteers and opened a new store within extended its partnership with official guests. Rushden Lakes Shopping the Ultra-Trail du Mont-Blanc Over the past 16 years, the Centre. (UTMB) for three years. UTMB has expanded far beyond its Located at the gateway of The extension solidifies home base in Chamonix, France, to the Nene Wetlands and the Columbia’s commitment to trail become an internationally revered heart of the Nene Valley, it running and its close relationship trail running event. The UTMB provides the perfect location with the UTMB, the pinnacle global links communities with passionate trail running line of footwear, commitment to the values of for Cotswold Outdoor trail running event. Columbia will trail runners and leads participants apparel, and equipment, designed sport and respect for the beautiful to bring over 40 years remain the UTMB’s presenting through three countries – France, for aspiring and professional trail environment that is the Mont- experience of the outdoors partner and official outfitter for the Italy, and Switzerland – where running athletes. Blanc massif.” to a new community. apparel and footwear categories. In it reaches tens of thousands of Catherine and Michel Poletti, Joe Boyle, Columbia Brand The new Cotswold that capacity, Columbia will equip local spectators and millions of founders and directors of the President, said: “Columbia and the Outdoor store offers an runners with a participant T-shirt, international fans via live webcast UTMB, said: "We are delighted by UTMB share a common mission unrivalled range of products and for those able to complete and multistage updates on the the confidence that Columbia has to inspire all people to embrace from leading brands the gruelling race, Columbia premier trail runners in the world. shown in renewing its involvement the outdoors. The passion and including: The North Face, will design and supply the much The event will continue to serve with the UTMB. Since 2015, our commitment of Catherine, Michel Rab, Mountain Equipment, coveted finishers’ vest. Columbia as a launching pad and a testing strong collaboration has allowed us and the UTMB community is Vango, Salomon and more. will also outfit members of the ground for the Columbia Montrail to share our common passion for contagious and we are proud to be Consumers' in-store the outdoors and more specifically associated with this special event. experience will be elevated trail running with the greatest These elite trail runners provide by the team of in-store number of people. Columbia’s invaluable insights that will continue experts themselves, who support enables our long-term to inform and enhance the design are all experienced hikers, efforts to continue to improve and performance of Columbia climbers and runners, all on the UTMB, and reinforces our products for years to come.” hand and eager to share their knowledge and experience to help customers make the most of the outdoors. Communication and In addition to Cotswold Outdoor, the store will also incorporate a Runners Need marketing expert 'Shop in Shop', offering the latest products for every type of runner from world strengthens Salewa leading brands such as TWO-YEAR-OLD ISBJÖRN BRAND AMBASSADOR SONNY REED, Nike, Adidas and Ronhill, WITH DOG MARIO, SURROUNDED BY SOME OF THE ISBJORN Thomas Aichner will be joining mountain sports brand Salewa as as well as expert advice and PRODUCTS HE WILL BE WEARING IN THE OUTDOORS. international marketing director. free gait analysis - part of The 48-year-old is moving to the management-led, family-owned a comprehensive in-store company after 14 years in the tourism industry and will take up his new fitting service. Isbjörn of Sweden appoints role from November 1. Elaine Wrigley, Retail In addition to his extensive professional experience, Aichner possesses Director, Outdoor & Cycle youngest outdoor brand the decisive attribute that also sets Salewa apart – he is an active Concepts Ltd, said: “We mountaineer who lives and breathes Alpine values and expertise. are delighted to be opening In South Tirol, he is well-known as an experienced tourism manager. a store at Rushden Lakes. ambassador For 11 years, he was Director at Marketing Gesellschaft Meran. Most recently, he was responsible for promoting and marketing the South Tirol Customers can look first 100 per cent PCR recycled At just two years of age, toddler brand as Head of Marketing at IDM, South Tirol’s business, export and forward to expert service insulation. Sonny Reed has become the innovation service provider. and the very best selection Maria Frykman Forsberg, youngest outdoor brand In recent years, mountain sports brand Salewa, has been focusing on of outdoor clothing and CEO of Isbjörn of Sweden, said: ambassador. repositioning its brand. Sharpening its brand direction and concentrating equipment alongside our Premium outdoor children’s “It quickly became apparent that on its core target group – progressive mountaineers – who are the extensive range of run clothing and accessories brand, Sonny was the perfect ambassador cornerstones of this strategy. footwear and clothing. Isbjörn of Sweden, has appointed for our brand and everything it Stefan Rainer, General Manager Salewa, said: “Salewa has a clear and We’re so excited to have a Sonny to represent its range of stands for. We can’t wait to see distinctive profile in the mountain sports sector. Nevertheless, market store right at the heart of durable and sustainable products him in our new ranges, which mix dynamics, developments concerning new mountain sports disciplines and the the Nene Wetlands, with for kids of all ages. sustainable style with technical competitive environment mean the Wildlife Trust and Sonny is already inspiring many performance, as he grows up in that we are constantly refining Canoe2 on the lakes giving families and their children to get the outdoors and continues his our brand profile, to enable the customers the chance to into the outdoors and experience adventures with dad Oli and mum brand to sustainably expand and explore as well as shop.” nature, as he enjoys fun adventures Gemma.” consolidate its market position. with his dad, Oli Reed, who runs the His dad Oli Reed, who is already Thomas Aichner and his popular blog The Outdoor Dad. active in encouraging more kids marketing expertise will make As Isbjörn of Sweden continues to experience the outdoors, said: an important contribution to to grow in the UK outdoor market, “Being a first-time dad, one of the this process.” the brand was looking for an main things I wanted for Sonny By joining the private sector, ambassador to represent the was for him to enjoy the freedom of Thomas Aichner is entering company’s ethos of encouraging the great outdoors, appreciate what new terrain. children to enjoy the outdoors nature has to offer and go on as The former professional while remaining warm, dry and many adventures as possible. athlete is widely recognised safe all year round. "But he has to be protected as a communication As the weather turns a little and to stay safe at the same time, and marketing expert: chillier, Sonny will now be wearing which is why quality outdoor gear “Communication is Isbjörn of Sweden’s latest bluesign is so important. Sonny's been increasingly becoming less product approved AW18/19 range, wearing Isbjörn kit since before about product marketing and including the five-times award he could walk and it gives me more about issue or content winning Penguin Snowsuit, stylish great reassurance to know he'll be marketing. I’m confident Cyclone Hardshell Parka and Frost protected in all weathers, in outdoor that I can apply my wealth of Jacket, which is one of the first clothing and accessories that also experience from the tourism products to include PrimaLoft’s protect the planet he plays on.” industry at Salewa.”

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ELIUD KIPCHOGE ENJOYS HIS NEW WORLD RECORD AT THE BERLIN MARATHON. PICTURE: PHOTOCOSMOS1 / SHUTTERSTOCK.COM BALANCING THE RISK AND RETURN Jonathan Quint, Saucony Marketing Director EMEA, takes a look at the risks involved in Nike's marketing campaigns

eptember was a big month COLIN KAEPERNICK. PICTURE: DFREE some featuring Nike directly, others for Nike. Eliud Kipchoge’s / SHUTTERSTOCK.COM just in the regular sponsorship world record at the Berlin reference or image. Which of SMarathon showed that his Breaking2 these are good for the brand and effort was not entirely due to the which aren’t? Which are careful corporation’s ability to manufacture marketing decisions and which are the perfect conditions. just coincidence or part of life's rich I’m sure you also didn’t miss Serena tapestry? losing her temper and dignity along Firstly, the spot itself. It’s an epic with the US Open Final in New piece of video and narration that York, or Tiger Woods returning to captures the mindset of many in the winner’s rostrum at the Tour 2018. It challenges, both in purpose Championship. and in content. The characters This was just a couple of weeks featured have all overcome great after Colin Kaepernick, Lebron struggles in their pursuit of sporting James, Odell Beckham Jnr and excellence, and their stories are others joined Kipchoge and told to inspire and to align with Williams in the swoosh’s instantly consumers beliefs. controversial “Dream Crazy” ad. By definition, a spot like this Let’s start with the undeniably cannot shy from controversy. If good. Kipchoge dominated the Berlin you stand for something, you stand Marathon on his way to 2:01:39, against something else. taking a seventy-eight second chunk There are difficult themes off the previous official world best, TIGER WOODS contained within, touching on and clocking only seventy-four prejudices towards disability, race, seconds slower than his “unofficial” gender and sexuality. Each of these run around Monza last May. Despite spot as “a girl from Compton… Whether her arguments around been hitting the front pages more are positive when set within the not having anyone to run with for becoming the greatest athlete ever” the umpire’s decisions are valid or often than the back (or the green context of the spot, and ultimately the last 15km, let alone pacemakers had two hours to forget, losing a otherwise, the champion’s grace for that matter), but victory at the contribute to the story of “Dream supporting his every stride as per bad-tempered finale of the last was evidently missing from what TOUR Championship caps a return Crazy”. The message is that you can the set-up attempt, Kipchoge proved slam of the year, during which turned into an embarrassing saga many doubted they would ever see overcome your challenges, whether that he is incomparable over 26.2 she was warned repeatedly and for Williams. and hints at more to come. they are physical or cultural, to miles, not just currently, but ever. ultimately docked a point, then a Somewhere in the middle, Tiger Each of these sporting become an unlikely success. On the negative side, Serena game, effectively resulting in her is back. With five years between his occurrences have resulted in The controversy that Nike have Williams, described in Nike’s video straight sets defeat to Naomi Osaka. 79th and 80th PGA Tour wins, he’s myriad column inches and page hits, clearly accepted, or more likely “ Just as a flawed character can add a human element to an individual, if a marketing story is strong enough, it can survive a negative chapter or two. ”

@SportsInsightUK COLUMN 31 sought, almost entirely surrounds the US Open Final brought her Kaepernick himself. more criticism than support. Reports of consumers burning It’s dangerous for a brand to be Nike shoes and apparel after the associated with a volatile athlete, ad was released were alarming but despite, or maybe because of, (especially those people still her attitude and desire to overcome wearing said shoes and apparel), adversity and to challenge but illustrate the feeling that (perceived or actual) oppression Kaepernick generated with will still win her fans, however his stance, or lack of stance, on poorly it is verbalised. minority oppression (and more Similarly with Woods. I had to specifically alleged police brutality) check that he was still on Nike’s in the US. This appears to be a books after this new tournament calculated risk on Nike’s part. Some win. Whereas many of his high- commentators have suggested profile endorsements walked that risk was minimal when you away from him following his consider that Kaepernick’s jersey relationship, alcohol and motoring is still in the top fifty sellers even issues, Nike didn’t, and now they when he doesn’t appear on any are starting to reap the reward for NFL team roster. He clearly has a that loyalty. It’s tough to stick with significant following. a star when they lose their way and The three sporting events have bring as much negative publicity garnered less attention than as positive, but the viewing figures the ad (26m views on YouTube for Tiger’s 2018 tournament win alone), but we can only hope are far exceeded any comparable just as significant. Kipchoge’s championship during his time in efforts have brought the sub- the wilderness. It’s clear that he two-hour marathon into the brings fans and attention to golf in a SERENA WILLIAMS RETURNS THE BALL DURING THE US OPEN 2018 WOMEN'S SINGLE FINAL public consciousness akin to way that no other individual can. AGAINST NAOMI OSAKA OF JAPAN. PICTURE: the attention around the four- At first glance, there is LEONARD ZHUKOVSKY / SHUTTERSTOCK.COM minute mile barrier in the 1950s. considerable risk involved in each The man himself comes across of these decisions for a marketing sports currently. By courting a little of their underlying stories? The is strong enough, it can survive a as understated, uncontroversial team. But for a bold brand, not controversy and enduring some baseline of each of those sporting negative chapter or two. but not without character. A frightened of making a noise, maybe negative sentiment for a short greats is overcoming obstacles, Building your marketing traditional marketing dream. the reality is different? period, each have emerged stronger beating oppression and succeeding campaigns on a scandalous Conversely our other two heroes Kaepernick, Woods, Williams and with their sporting reputations spectacularly. headline with no foundation have spent time as anti-heroes too. and certainly Kipchoge have intact or even enhanced after these Just as a flawed character is risky. Associating with Serena is more often a force for great box-office power, maybe the adventures. can add a human element to an authenticity through genuine good, but her behaviour during greatest in each of their respective Isn’t that down to the strength individual, if a marketing story story-telling rarely is.

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Don't mess with the The 'Cross Bike For Build up speed and build Orange Crush Mountain Bikers new fitness The Orange Crush is a bike you don't want to mess with. The Stigmata is a cyclocross bike deserving From fitness rides to effortless commutes, the all-new It's loved and revered, with award winning performance. of the Santa Cruz name. FastRoad Advanced is a fast, fun way to go. It blends It's the definitive aluminium hardcore hardtail. The frame They've made a carbon Stigmata—a 'cross, gravel, just go the speed and efficiency of a performance road machine is bang on point, the rear triangle features a 148 Boost bolt- ride bike. The new Stigmata is versatile. It’ll fit 41mm- with the smooth-riding stability of a flat-bar bike. through axle, giving unparalleled stability to what is already wide tires with room for mud, but handles nicely with The frame is made with Giant’s Advanced Composite a strong and rigid chassis. The 2019 model's geometry has skinny road tires for base miles. It’s also home to their material, which makes it lightweight and compliant. been tweaked with a 64° head angle which, matched with PressFit 30 bottom bracket. Not only is PF30 capable of The innovative D-Fuse seatpost helps soak up bumps the Crush’s long top tube design, adds an extra degree of accommodating all road bike cranks, it allowed them to and road vibrations. The fast-rolling 700c wheels confidence in the handling. With a short 50mm stem the make the bike lighter while maintaining the strength and can accommodate large tyres up to 32c, perfect for rider is right where they need to be for direct control and durability you expect from Santa Cruz. tackling rough roads with confidence and control, while weight distribution. Short chainstays make climbing as www.santacruzbicycles.com/en-GB integrated ergo bar ends keep your hands comfortable on sweet as ever for a long-forked hardtail, those stays now longer adventures. From city commutes to a daily fitness reshaped with a CNCed yoke on the chainstay to allow regimen, FastRoad Advanced is with you all the way. plenty of clearance for a more than chunky 2.6 tyre. www.giant-bicycles.com www.orangebikes.co.uk

Quick NEO The SB100 Beti Process 153 CR 27.5 Power to the people. With its sportive position, Walk around the halls at Yeti and you'll find women Lap after lap, you’re getting after it all day. From your reliable drive unit and light, nimble feel, the Quick NEO who can tear your legs off on the uphill and mock you local hill to days in the bike park to the Enduro World is your ticket to fast, easy cycling fun. on the downhill. The SB100 Beti quickly gained a Series, you want a bike that balances outstanding reputation for its climbing ability and for how it descending capability with pedalling efficiency – and www.cannondale.com descends. it's the bike of choice for those who race with the all new carbon Process 153, you get both. SRAM in XC or multi-day stage races. Eagle drivetrain and Guide brakes, RockShox Lyrik fork and Super Deluxe shock, and tubeless-ready 3C Maxxis www.yeticycles.com Minions on wide WTB rims make the Process 153 CR your one bike. http://2018.konaworld.com

www.sports-insight.co.uk@SportsInsightUK CERAMICSPEED 3634UNVEILS SLT BEARINGS After more than 18 months of rigorous development and British cycling testing, Danish drivetrain efficiency and ceramic bearing specialists, CeramicSpeed, brand Le Col secures unveils SLT Bearings - the breakthrough bearing product that carries the potential to £2.35m investment revolutionise the off-road bearing market. Le Col, the British brand with £15m of investment in companies SLT Bearings are developed the reputation for delivering including NRG Gym, Sunlight entirely in-house, with the best technical performance Education Nucleus, Somerton and the combined efforts and cycling apparel, has raised Capital Karts. expertise of the sport and £2.35m from Puma Private Le Col hired ex-Sky Marketing industrial divisions of Equity to fuel further growth, Director, Simon Creasey, in CeramicSpeed. The product, with the opportunity to 2017 and has seen exponential described as a solid lubrication increase investment to £3.5m. growth in the last year with an bearing that is maintenance Le Col, founded by ex- increased focus on marketing free, highly durable and professional cyclist Yanto Barker and e-commerce. In 2018 alone, extremely protective in 2011, is based in London but eCommerce sales have increased against contaminants, has manufactures all its kit in its own seven-fold year on year. With demonstrated longevity factory in Treviso, Italy – an area a strong mix of digital and Wiggins’, as well as moving his revenues set to treble in 2018. benefits three-times greater renowned for expertise in high- influencer marketing alongside Team Wiggins kit from Rapha to Le Yanto Barker, Le Col Founder, than the market leader for off- performance sporting apparel and more traditional partnerships Col in 2018. said: “We are delighted to welcome road pivot bearings. the latest technical materials. with Eurosport, Strava, The company will use the funds Puma Private Equity on board; their As CeramicSpeed ramps Part of Puma Investments, MatchesFashion and Sigma Sports, to expand, creating a truly global support will be key in facilitating up its efforts in the off-road UK-based Puma Private Equity Le Col have been busy creating brand and accelerating its already the next phase of Le Col’s growth. cycling market, the company delivers funding to SMEs in all thousands of new fans of the brand. successful growth strategy. The The gains we’ve made in 2018 believes the breakthrough sectors around the country – Sir Bradley Wiggins is one such funding comes after the brand have been exceptional and this with SLT Bearings will make partnering with management fan and has recently partnered raised £1m from crowdfunding in investment will be instrumental in maintenance-free bearings the teams to accelerate business with Le Col to create his own 2017, funding which has already taking our market leading product go-to bearing for the high-end growth. This year, it has completed range with the brand, ‘Le Col by been put to good use with overall to a global cycling audience.” off-road scene. Martin Banke, Executive Vice President of CeramicSpeed, said: “We're very excited about Raleigh launch new this product and strongly believe it has the potential to revolutionise the off-road e-bike Centros bearing market. One of the Raleigh has launched a new tyres providing a smooth ride. ongoing issues we have collection to their e-bike Practicality is key for the tackled has been the longevity family. Centros, a user-friendly unclip challenges that face bicycle and The Centros is the ultimate system allows for effortless component manufacturers in Bosch electric bike which merges indoor charging and an in-built the off-road scene. SLT Bearings power and style to provide an rear wheel lock gives peace can overcome those challenges e-bike that is sleek in appearance of mind while the battery is with impressive results and and impressive on the road. carefully locked away with your a unique maintenance-free Designed in Britain and individual key. characteristic.” manufactured in Europe, the Terry Blackwood, Product Earlier this year Centros combines cutting edge Manager at Raleigh, said: “We’ve CeramicSpeed emphasised technology and a sophisticated used first-class technology to their off-road efforts by adding Cycle England launches grant design to ensure an exceptional give you the ultimate electric a proprietary pivot bearing test scheme to enhance cycling facilities e-bike experience. The bike bike experience, the streamlined machine to their extensive list features an award-winning motor design creates a bike that has of bespoke testing equipment. in Yorkshire and Lincolnshire and a hidden power battery that united style and power. The test machine was designed Cycle England, a Discover England Fund project led by Welcome offers a long-lasting range of up to “We believe it is the cream of to capture longevity data of 100 miles. the crop of all e-bikes. With an pivot bearings while simulating to Yorkshire, has launched a grant scheme to further enhance cycling facilities across Yorkshire and Lincolnshire. The model includes hydraulic award-winning motor and an real-world loading/force disk brakes with enhanced impressive hidden battery you conditions. As part of the overall project, Cycle England has a grant fund of £100,000 which will be used to help support businesses interested in stopping power. The inbuilt light can now commute further and Having concluded the most system offers excellent visibility faster with the Centros on your recent round of longevity improving their facilities for cyclists, including cycle parking, storage, changing facilities, route signage and e-bike hire. for those long winter nights, all next commute or adventure.” testing, CeramicSpeed SLT with just the touch of a button. The The Centros is available in Bearings have outperformed Sir Gary Verity DL, Chief Executive of Welcome to Yorkshire, said: “Since hosting the Grand Départ of the Tour de France in 2014 and the e-bike is built around the sole focus low step and crossbar frame the market leader for off-road of comfort featuring a Scienta options tailored to suit your riding pivot bearings, by as much as success of the annual Tour de Yorkshire, the county has established itself as a world-class cycling destination. Next year, Yorkshire will host the UCI saddle from Selle Royal as well as preference, each style visually three times. Testing results, first class suspension and durable sleek with internally routed cables. performed with 2500Nm Road World Championships as well as the fifth Tour de Yorkshire. Together of radial force, show the they’ll attract millions of people to our county, with stunning images of extraordinary differences in Yorkshire being beamed to hundreds of countries around the world. wear between CeramicSpeed “Cycle England’s innovative cycling holidays will provide overseas SLT Bearings after 1.8 million visitors with even more reasons and opportunities to visit Yorkshire and cycles and a market leader at see the beauty that the county has to offer for themselves. The grants 600,000. provide local businesses with an opportunity to tap into Yorkshire’s thriving cycling market and improve their own facilities whilst contributing to the enhancement of the local infrastructure.” The new cycling holidays will focus on some of Yorkshire’s most iconic long-distance cycle routes, including the Way of the Roses, Yorkshire Dales Cycle Way and the Yorkshire Wolds Cycle Route. Cycle England was one of a number of projects to receive funding from the UK Government’s £40 million Discover England Fund. The cycling project aims to create new bookable cycling packages for Dutch and German leisure cyclists. Packages will include accommodation, attractions, transport, bike hire and other elements which contribute to a cycling holiday. Grant applications will be considered from individuals, businesses, charities and other organisations wishing to enhance cycling experiences across Yorkshire and Lincolnshire. For further information, visit Yorkshire.com/CycleEngland.

@SportsInsightUK CYCLING INSIGHT 35 Beryl returns to Kickstarter with the Laserlight Core British urban cycling brand The first generation of the technology was incorporated into Beryl has launched the Laserlight was initially launched all of London’s Santander Cycles Laserlight Core, the flagship via the Kickstarter community bike share scheme as well as on a light from their next generation in 2013. The light was created selection of New York’s Citi Bikes. products to the Kickstarter to tackle the biggest problem for The Laserlight Core has community with a goal of city cyclists: being caught in the Beryl's patented laser projection raising $50,000 / £38,000. blind spot. By 2016 the Laserlight technology, combining a white visibility on the road and attaches supported us since the beginning light and a laser image to beam easily to the front handlebars with the first chance to buy our second out of blind spots, junctions and a tool-free silicone bracket. The generation Laserlight.” situations where you’re otherwise product is battery-powered with unseen. Cased in a durable Carbon micro-USB charging for ease The Laserlight Core is available Grey polymer, the Core is designed The fully waterproof design on Kickstarter with early bird to be lightweight for the city has up to 41 hours battery life and discounts starting at 40 per cent commuter. the 400-lumen white light makes off the RRP of £69.99. Units will be An independently-funded sure riders can see clearly – and be shipped before Christmas. report by the Transport Research clearly seen. Lab demonstrated that the Emily Brooke, Founder and Laserlight reduces blind spots CEO at Beryl (formerly Blaze) of other vehicles by up to 97 per said: “We decided to return to the CYCLE TRAINING cent, increasing rider visibility to Kickstarter community to launch vehicles by up to 32 per cent. the Laserlight Core as Kickstarter UK TO CLOSE The laser feature is played a crucial role in the launch AFTER 20 YEARS complemented by a 400-lumen of our business back in 2012. After 20 years, Cycle white light to provide further This gives all those who have Training UK (CTUK) is to cease training at the end of October. James Pope to lead new events Earlier in the summer it Wahoo partners with became apparent that there division at Play Sports Group would not be enough large contract work to see CTUK Pioneer to improve through the quieter winter months. This would be fine if CTUK operated like many performance data of its fellow cycle training Wahoo Fitness has partnered with Pioneer Electronics Corporation providers and only used which will allow cyclists to access specialized performance data via freelancers, paying on a gig ELEMNT and ELEMNT BOLT cycling computers. by gig basis. But for over ten The Pioneer Pedalling Monitor System is a proprietary technology years CTUK, a not for profit available on Pioneer power meters that measures force directions every workers’ cooperative, 30 degrees and 12 times per crank rotation for each leg. This exclusive, has employed its instructors, real-time measurement is displayed as a force vector on compatible paying them a monthly head units and allows a rider to analyse his or her pedal stroke, calculate salary. pedalling efficiency, and minimise power loss. Athletes can now This Autumn, there’s just access this proprietary data while also taking advantage of Wahoo’s not enough cash in the bank Play Sports Group (PSG), the company behind Play Sports uncompromising functionality and features. and winter work to guarantee Network (PSN) – the world’s leading creator of cycling and Both the Wahoo ELEMNT and ELEMNT BOLT can unlock and display everyone’s salaries for the next six months. triathlon digital video content – has appointed James Pope as its this data, giving cyclists the ability to choose from two different screen sizes Consequently CTUK has this Events Director. to suit individual needs and also letting them easily zoom in on key metrics. In this newly established role, Pope will focus on developing the Events Russell Johnson, Executive Vice President of Marketing and Corporate week issued Redundancy Division within the rapidly-expanding business. PSG will create new and Communications for Pioneer Electronics (USA) Inc, said: “We provide Notices to all its employees. exciting event concepts; the first of which are to be launched later this year. Pedaling Monitor metrics beyond what a traditional power meter can For the last few weeks Having spent over 15 years in the cycling industry, Pope has a wealth measure, helping cyclists maximise cycling efficiency by showing them the directors have been of experience under his belt. He previously served as CEO of Face in real-time where their pedal stroke is most powerful, and where it can consulting with instructors Partnership, and founder and Managing Director of the Nocturne and be improved. We’re excited to work with Wahoo to make this powerful exploring all options to keep Revolution Series cycling events in the UK and has managed more than data available to a wider range of cyclists via their easy-to-use ELEMNT CTUK functioning. A viable 100 international events from conception to delivery, ranging from cycling computers.” solution to the financial televised elite races to mass participation experiences. Unlocking Pioneer’s Pedaling Monitor metrics only requires Wahoo situation has not been found, GCN alone has an audience in excess of eight million cyclists and users to update their device’s firmware, pair with a compatible Pioneer so it’s been decided it’s time there are over 2.77 million YouTube subscribers across the portfolio of power meter, and select the Pedaling Monitor Mode which unlocks a new to stop. channels, including Global Mountain Bike Network (GMBN), Global preset screen on the ELEMNT Thanks to the support of Ealing Borough Council, all Triathlon Network (GTN) and Electric Mountain Bike Network and ELEMNT BOLT. the Bikeability courses for (EMBN). By expanding into the events sector, PSG will bring the Chip Hawkins, Wahoo this current half term will excitement of the channels to life by providing tangible experiences for Founder and CEO, said: “We’re be completed. Other training the fans across the world. excited to add this unique and Dr Bike events will Upon his arrival with PSG, James said: “I’ve been incredibly functionality to our ELEMNT continue until late October. impressed by the growth of Play Sports Group so I’m delighted to join computers. Wahoo is known David Dansky, head of the team at an exciting time in the development of the business. GCN for our category-leading indoor training and development has had a massive impact on the cycling media landscape over the last riding ecosystems and easy- for Cycle Training UK and a few years so I’m looking forward to emulating this in the events sector.” to-use cycling computers, and director Cycle Training UK Simon Wear, Founder and CEO of Play Sports Network, said: “I’m we’re glad that by partnering for 20 years, said: “We’ve absolutely delighted to be able to welcome James on board Play Sports with Pioneer on this project, come a long way in 20 years. Group. The senior management team here have long since admired his we can help more cyclists Our aim was to create good abilities, insight, ideas – and style – and look forward to applying them to access data that will help them realistic cycle training for to the brilliant brands and amazing audiences that we have here across improve their fitness and form everyone. Today that’s being GCN, GMBN, GTN, EMBN and the tech channels. His experience and on the bike, whether they’re done across the UK by the success with cycling events over the last two decades is second to none, riding indoors with KICKR, or thousands of instructors we and we look forward to how these will apply to our brands. In line with outside on the road.” have trained and guided. It the rapid and sizeable growth we’ve seen across our channels, we have All Pioneer Single and Dual just won’t be us delivering it ambitious plans over the coming months and years for Play Sports Leg power meters support in future.” Group's new Events Division which James is heading up.” Pedaling Monitor metrics.

www.sports-insight.co.uk 36 AMERICA'S CUP WINNER ON TRIUMPH, DISASTER AND A BOND WITH PRINCE HARRY

Jimmy Spithill is a three-time America’s Cup winner who is back winning major races after being on the receiving end of a defeat at the last Cup in Bermuda.

ustralian Jimmy Spithill I think it comes down to the is now back at Luna Rossa, person. I’m a big believer that you the team he raced the 2007 never judge a person by what they LouisA Vuitton Cup with, and helped look like or where they’re from. them clinch victory in Valencia at It comes down to performance the final 52 Super Series regatta and results. A good example is my of the season. Here, Spithill talks friend Anna Tunnicliffe, a sailing about revenge, Prince Harry and Gold Medallist, who was in the top his military passion. ten of the Crossfit Games. Power to weight ratio is huge in this IT’S LIKE YOUR AMERICA’S CUP America’s Cup and hers is obviously JOURNEY HAS ALMOST COME BACK FULL CIRCLE WITH YOU great so I can’t see why someone REJOINING LUNA ROSSA. IS IT like Anna can’t be involved. GOOD TO BE BACK? It’s fun to be back here and you’re WHAT ABOUT THE ICONIC SYDNEY-HOBART RACE. right in saying it’s come full circle. AS AN AUSTRALIAN, HOW One of the big changes being with IMPORTANT IS THAT EVENT an Italian team in any sport is that TO YOU AND OBVIOUSLY the whole nation gets behind you. WINNING IT? For them, sport is like a religion It’s a classic race that you just from football to sailing. Already, grow up with as a kid in Australia. the support from fans has been When you’re getting bashed by great so that’s pretty cool. the southerly, though, there are SKIPPER OF THE ORACLE TEAM USA moments you’re thinking “I could be WHAT DO YOU MAKE OF THE JIMMY SPITHILL AND GRINDER GRAEME on the couch watching Test match NEW BOATS AND FORMAT? SPENCE OF AUSTRALIA SAIL DURING THE LOUIS VUITTON AMERICA’S CUP cricket!” But what I love about What I’d say about the new boats is MATCH IN HAMILTON, BERMUDA sailing is that there are so many they’re extremely innovative and ON JUNE 25, 2017. PHOTOGRAPHER different disciplines, different to CREDIT:SANDER VAN DER BORCH / they’re pushing technology right on ACEA / RED BULL CONTENT POOL any other sport out there. I always the edge, which is a big part of the think it’s important to do different America’s Cup. types of sailing, it changes the pace But because it’s a brand-new boat, and stimulates ideas. the costs are much higher, so for a new team that can be pretty It’s a classic race that you just grow up with as a kid in YOU’RE ALSO INVOLVED WITH daunting. Only time will tell to THE INVICTUS GAMES. HOW “Australia. When you’re getting bashed by the southerly, DID THAT COME ABOUT? understand how many teams will be on the starting line. though, there are moments you’re thinking 'I could be on the I’ve always had the greatest respect for the military and we all owe LUNA ROSSA IS THE couch watching Test match cricket! them an unpayable debt both past CHALLENGER OF RECORD. ” and present. I’m honoured to be HOW CONFIDENT ARE YOU playing a part in the sailing in THAT YOU CAN ADD YET ANOTHER AMERICA’S CUP but an education. It’s important ON EMIRATES TEAM NEW people. I think they’ll be very Sydney for the Invictus Games. It’s VICTORY TO YOUR CV WITH to be honest and candid with the ZEALAND AND THE LOSS IN strong this time, and they have got the best stadium in the world BERMUDA? THE TEAM? people in front of you. After a more money than anyone else. with Sydney Harbour. It’s going I’ve come here because I want defeat is the best time to learn. I I’m not going to lie to you, I want to be incredible. another shot at winning it. I had spend a lot of time thinking about payback and revenge. That’s a big WHAT DOES THE AMERICA’S CUP MEAN TO YOU? IS IT FOR ten of the best years of my life at mistakes and defeats, I hardly part of it. I love competition and THE EVENT OBVIOUSLY they’re the best out there right now. YOU STILL THE PINNACLE OF COMES WITH ROYAL Oracle and I still consider myself think about the victories. BOAT RACING? For me, this is another opportunity APPROVAL. BUT HAVE good mates with Larry Ellison and I hate letting down my teammates It really is my life, and it’s been YOU GOT TO KNOW to go against the best. Russell Coutts. It was an amazing and you carry that burden as I my life for a long time. What a PRINCE HARRY? campaign and I learned a lot. But was the skipper and I take full WHAT DO YOU MAKE OF dream, I get to work with some I’m a ginger and so I’m relishing working with another responsibility. THE OTHER CHALLENGERS? awesome people from designers, is he, so we’ve got a group of people and, as I said, I The two main things I learned from YOUR FORMER CREW MATE boat builders and the sailors. It’s common bond. You want another shot at winning it. the last Cup was 1) we were too SIR BEN AINSLIE APPEARS learn very young TO BE BUILDING A STRONG probably the most addictive thing conservative and 2) I didn’t go with CHALLENGE WITH STRONG I’ve ever done. in the school yard THEY SAY YOU LEARN FAR my instincts enough on and off the as gingers that MORE FROM YOUR LOSSES FINANCIAL BACKING… THAN YOUR SUCCESSES IN water. Ben’s already made a lot of good THE BOATS LOOK LIKE you have to stick THEY’RE GOING TO BE SPORT. WHAT LESSONS DID decisions in this campaign. During together! YOU ARE A VERY DRIVEN INCREDIBLY PHYSICAL FOR YOU LEARN FROM BERMUDA the last campaign, they were off BOTH GOOD AND BAD TO INDIVIDUAL. HOW MUCH THIS EDITION OF THE CUP. © Red Bull BUILD ON FOR THE FUTURE? IS THE CURRENT DRIVE the pace and made bad decisions, DOES THAT, IN SOME WAYS, Media House MOTIVATED BY REVENGE but they’ve hired some very good NEGATE HAVING FEMALE That’s so true – defeat is nothing SAILORS ON BOARD OR NOT?

@SportsInsightUK INTERVIEW 37

JIMMY SPITHILL. PICTURE CREDIT: BRETT HEMMINGS / RED BULL CONTENT POOL

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THE AMAZON EFFECT Paul Sherratt, of Solutions for Sport, investigates the impact of amazon on the sports trade

n July 1994, Jeff Bezos founded their business forward. “testing” and then disappeared only results are beginning to filter that whether you're a retailer or Amazon from the garage of Physical stores are morphing into to purchase the same item online. through. Nike’s decision to sell brand the amazon effect cannot his rented home in Bellevue, social spaces – a place to, perhaps, However, if this approach is directly on Amazon was a control be ignored. Both sides are able to IWashington. pick up your online shopping from integrated with a digital strategy play: The brand wanted direct exploit the amazon model listing Nearly 25 years later Amazon the retailer (click and collect), then there is no reason why the agency over how its products directly on amazon marketplace, has become the most valuable pick up a coffee, browse the sale cannot be captured there and were displayed and sold on the utilising FBA (fulfilled by amazon) public company in the world and lines available and have a “retail then. Even if the consumer doesn't Amazon platform. or wholesaling to them in the has dramatically changed the way experience” and its in this area that actually walk out of the store with By working with Amazon Nike’s traditional way. we shop. I believe sports retailers have an the product, but it is delivered later. goal was to eliminate third-party Retailers and brands are In fact the impact has been advantage. sellers and transfer those sales to reporting strong sales in the so great that it has been named I remember vividly the JJB Amazon and the supplier its own channel, collecting more sporting goods category on “The Amazon Effect” - a term that stores of the early 1990s. Out But what effect on the suppliers? customer data and ultimately amazon but, as the Nike example describes the effect that the entire of town spaces, great parking. On the brands? making more money off Amazon’s underlines, there still appears to digital marketplace has had on And a basketball court in the On the one hand the brands massive distribution network. be a lack of clarity when it comes traditional forms of commerce, like middle of the store! An interactive are driving their own strategy to Except, it appears that that’s to the preferred relationship brick-and-mortar retail. Namely, space. Somewhere for consumers counteract the amazon effect by not what happened. A US-based with amazon. the Amazon effect has introduced to “hang”. driving direct to consumer sales research company, L2, has found There is no doubt that the consumers to an almost completely Ultimately (probably because through own stores and a direct that once Nike began eliminating platform can provide some frictionless shopping process with these spaces were either being digital strategy. third-party listings on Amazon, stunning numbers and, if done near-immediate results (more and abused or the space became On the other hand many are to prioritize its own listings, correctly, can be a huge revenue more, this refers to delivery, too). too expensive) these elements being tempted by the the fact that performance for the brand declined driver. However, one must However, the Amazon effect disappeared (eventually along Amazon has the most powerful in the third-party marketplace and consider the development strategy has also spilled over into more with the JJB name). But if we distribution system in the world. It first-party sales didn’t pick up the with amazon as part of an overall traditional spaces. Customers now consider the demands of consumers has scale, numbers. slack. Overall, Nike’s L2 ranking global distribution strategy. want the same experience, whether now perhaps we have come full In 2017, Nike announced that on Amazon declined by 15 per cent The ability to access the global they’re in front of their computers circle and we are looking for it would become an Official First since August 2017. consumer through a global or inside a shopping mall. these interactive spaces again Party Seller on Amazon. It was Even after Nike began selling on distribution platform has huge - somewhere to test a tennis an attempt to remove third party the platform, the “Amazon Choice” merit but continues to challenge Amazon and the retailer racket, to kick a football, dribble a sellers and to provide better product product for the brand was an item the strategists as to how to drive The very real impact of the Amazon basketball, swing a cricket bat. and brand presentation within the fulfilled by an outside seller! such a business model without effect can be seen all over the world. We went through a phase where Amazon platform. massively impacting the existing Every year, more retail locations retailers offering this type of It is a move that has been The conclusions distributions models that these close down or strive to find a new, “service” found that the consumer monitored closely by those within So where does this leave us? businesses currently have in place. modern, digital solution to drive used these sorts of facilities for (and outside) the trade and early The landscape is changing so fast Anyone up for the challenge? “ The landscape is changing so fast that whether you're a retailer or brand the amazon effect cannot be ignored ”

www.sports-insight.co.uk 40

SEVEN WAYS TO RUN A MARATHON Endurance athletes, by their nature, have an insatiable appetite for a challenge. Since the 1980s the marathon has attracted new runners and big city road races are over-subscribed every year. Demand has dictated supply and now there’s a whole range of races covering the bucket-list 26.2 miles. Fiona Bugler reports.

he marathon is an iconic Here’s seven ways to 2016, over one million runners had OFF-ROAD MARATHONS Merrell, Salomon and Saucony who distance with its history in run a marathon: crossed the finish line at London In our increasingly boxed-in, have popularised adventure and ancient Greece. In recent since its start in 1981, and the 2019 manufactured and sanitised lives, off-road events, which often feature Tyears it’s come to represent bravery, ROAD RACES London marathon had a record the call of nature has drawn more huge elevations and breath-taking courage, giving back and, of course, The most popular way to run a 414,168 applicants. runners to try to complete the 26.2 landscapes. In the UK popular endurance – making ordinary folk marathon is on the road. You would Growth in our well-travelled on the trails, immersing themselves races take in beautiful landscapes feel extraordinary. be forgiven in thinking that all races and connected world has expanded in a kind of mediation on the move. such as the Endurance Life’s Running, and endurance events lead to a road marathon. There and recent research by Jens Jakob Killian Jornet, writing in Athletics Coastal Trail marathon series or have captured all our imaginations. are races in all our major cities, Andersen from Copenhagen Weekly, talks about a desire for the Beachy Head Marathon which Events such as parkrun (often the globally: London, New York, Paris, Business School and runrepeat. that connection with nature, and crosses over the Seven Sisters start of the journey for marathoners) Berlin, Tokyo, Shanghi, Moscow. com (https://runrepeat.com/ he adds: ‘Like road running, there (white cliffs) of East Sussex and is have gone global, big city races These big events are what many research-marathon-performance- are the social and fitness aspects,’ regularly over-subscribed. are over-subscribed and athletes of us have come to associate with across-nations) found that the but he adds the need for focus are demanding more. Brands, marathon running, and an entire biggest growth was in Russia and concentration is compelling, RELAY MARATHONS event organisers and marketeers industry has emerged around them, (300 per cent), China (260 per attracting more runners. Alongside the growth of marathon are responding and working hard creating the mass participation in cent) and the Philippines (212 On a practical level, pounding running, has been the increased to create the ultimate ‘athlete running that we see today, so with per cent). Another growth area is the pavements without paying love of ultra marathons and all experience’. And social media fires this much vested interest popularity amongst women (the drivers of attention to your body, as many do, things bigger than a marathon. For up the enthusiasm as runners share will continue although with some family consumer decision making), can lead to injury, taking runners many covering 26.2 miles or more their stories, living life on the edge, new kids on the block growth is Anderson’s study also found off the tarmac and onto the trail. as part of a relay team in the ultra coming out of the comfort zone and starting to decline in the UK and that 45.15 per cent of American And of course there are ‘trail- context can satisfy the challenge- showing what’s possible. USA. However, it’s all relative, by marathon runners are women. blazing’ brands such as Red Bull, hunger. Events that have nailed

And of course there are ‘trail-blazing’ brands such as Red Bull, Merrell, Salomon “and Saucony who have popularised adventure, and off-road events which often feature huge elevations and breath-taking landscapes. ”

@SportsInsightUK ANALYSIS 41 this format include Endure 24, the Spain they point out that of the ‘Glastonbury of running’, and the 20,100 participants in the last US import, Ragnar Relay. edition of the Barcelona Marathon, These events are staged over half were foreigners, in Valencia, 24 hours, with teams running 31 per cent of the participants were repeated laps, which can add up foreigners. Studies have shown to the marathon distance. Hugely empty-nesters have cash and like successful in the US, Ragnar to spend it on travel, and as runners has been brought into the UK age it’s likely that this type of in partnership with Brighton tourism will continue to flourish. marathon organisers Grounded Events, describing itself as ‘the MARATHON AS A POLITICAL world’s largest series of overnight MOVEMENT running relays’. A blog on their Many would argue that as runners website, sums up why this format get together in a big bundle of works: ‘Maybe you’re not really a positive energy, there’s the power runner. You’re actually that guy or to change. What revolution was run girl who just loves the gym… Yeah, by unfit fatties? In her thought for you’re “athletic.” But, you don’t the day for BBC Radio 2, Reverend “run.” Right?’ Kate Bottley said that parkrun was very similar to religion, people MARATHON TOURISM gather every week at a set time Who doesn’t want to visit the and support each other in a joint wonders of the world, Athens, cause. The same for politics, get a The Great Wall of China, New group of people who are positive, York, London? Well why not take striving together and tap into that SUPER EXTREME MARATHONS Sondershausen through a disused applied, however, more people in a marathon while you’re at it? energy and you have a movement. From the Antartic to the desert salt mine, or do the 26.2 miles on are taking on the multiple (as Or why not take in a novelty race, Worldwide, marathons with – if you like extremes, there’s a a track or treadmill. There’s no well as ultra-distance races). such as the Marathon du Medoc, meaning are taking place. marathon for you. At the Antarctic shortage of races for masochists! Eddie’s not alone, there’s a or Run Bacchus, where you can In the Uganda Marathon, Ice Marathon temperatures can plethora of films on Amazon combine running 26.2 miles with runners are helping raising funds hit -20. How about the Baikal Ice MULTIPLE MARATHONS Prime and Netflix and books cheese and wine? for local, sustainable community marathon, in Russia, which takes In 2016, Eddie Izzard completed celebrating multi-marathoners, An article in Tourism projects and actively helping out place between two opposite shores 27 marathons in 27 days (not his ultra-runners and long-distance Review News (https:// as part of the trip. The Beirut of the world’s deepest lakes? The first attempt) for Sport Relief, triathletes. At the National www.tourism-review.com/ marathon has the theme of unity at Marathon Des Sables, (although demonstrating how ordinary, not Running Show last year (and sports-tourism-revenue-growing- its core, and includes a 3K race for an ultra) is completed in the desert typically athletic types could use coming up in 2019) a number in-spain-news10466) points out politicians and members of the UN. and described as the ‘toughest the power of the mind to overcome of adventure and boundary- that in the last decade, the tourist Commercially, we’ve seen that the footrace on earth’. The Great Wall epic endurance challenges and do pushing runners were featured expenditure of international millennial consumer demands that Marathon in China will take twice good. Strictly speaking running speakers, reflecting a change in travellers who attended sports brands work hard at their bigger as long as a ‘normal’ race, but marathons day after day qualifies the consumer, inspired to hear activities in general has increased purpose – watch this space for you get to see the monument in as an ultra, and very often ‘running’ about those who got out of their by 41.5 per cent. And looking at more ‘political’ marathons. style. Run 1,600ft underground in is a term that can be loosely comfort zone.

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Sports Insight Advertisement September 2018.indd 1 14/09/2018 14:41 RETAIL 43

IT'S AN ONGOING OPERATION TO KEEP ON IMPROVING Paul Clapham gives advice on how and when to invest in your business

he best advice governing a lot of owners of small groups of absolutely amazed at what someone people who have been running their round. Employers who invest in investing in your own shops, eg three or four outlets in one else sees, hears or smells. own business for some years – get their staff with training typically business is easy: it should county. They have always started Don’t be tempted to put off this it sorted! report that it makes them more, not Tbe an ongoing activity – it should be with one store and expanded by expenditure. A visibly worn carpet Retailers can call upon the skills of less, loyal. At the same time, failure under consideration every month of applying the same business model could be losing you turnover every their suppliers’ reps who can retrain to invest in your people is a factor in every year. to another town and then a third week but nobody is going to tell you in the above. It’s what they are staff disgruntlement which makes You may not actually DO anything but none of them planned to grow you (except maybe the owner of a experts at. Non-retailers may find them look for a new job. Note that for months or even more than a year this way. carpet business). their suppliers are keen to do the your staff will talk to competitors’ at a time but it should be part of your This growth model is dependent You can do partial refurbishments same in their different disciplines. employees and they don’t just want ongoing business thinking. When to on availability. You would be very ill over time to keep the standards up It’s somewhat embarrassing, to know about rates of pay. invest is likely to draw the response advised to take over premises just without the costs being a cash flow perhaps, but it is free. Look hard at the opportunity ‘when we’ve got the money’. That’s ‘because they were available’ but squeeze. I have been recommended But you may need training in a offered by concessions. If your entirely reasonable, but it’s only part you might equally be making a bad a tub of sugar soap – you can clean whole new skill set. Your existing own premises have the necessary of the picture. Discuss this with your mistake to turn down an opportunity up the walls with warm water in no skills may have been superseded space, could you bring in another accountant and your bank, both of because it’s come a little too early for time without actually repainting. by technological change such that business which would attract whom should be delighted at the your plans. What other areas of a business your 18-year-old staff member has more and different customers and prospect of a growing client. Keep your premises updated. This demand investment? The first more practical knowledge of how the give someone to share overheads? Organic growth – where you is particularly true for retailers but it answer is your people. That includes business operates than you do. Might this justify expanding by grow the business by doing more of applies to everyone. If your premises you the business owner. The That’s not a comfortable thought taking on larger premises than you what you are already doing is both look a bit down at heel, it doesn’t fastest way to expand a business and for sure it’s a rarity but it can actually need? satisfying and comfortable – you matter how brilliant a job you do, is to motivate and enable you and happen. Equally, look at being a know what you are about and you some prospective customers are your people to make more sales – a If this proves valuable for you concessionaire yourself. This can probably have some ideas of how to going to down value your excellence. statement of the bleedin’ obvious, apply it to any other staff members come in a wide variety of forms. The grow. But it often has limitations. That’s a rotten reason to miss out on but vital to keep top of mind. who want their skills updated. classic examples are shop within a Growth may be prevented by lack a new client. Start with what you personally Incidentally, you should not be shop or shop next to a shop. So long of space and/or a lack of alternative I recommend bringing a fresh want or need. Do your sales skills, worried about making your staff as both parties need to recruit a premises. This is especially true for set of eyes into play. Another your merchandising experience and more skilled and hence more similar customer base there are lots retailers. Equally if you don’t like small business owner will give you other skills specific to the business valuable to competitors who will of synergies. The more you are in the what is available it’s useless to you. an honest assessment, a favour still stand up to scrutiny? If not then poach them. same overall market without being Keep an open mind. I’ve spoken to which you can return. You may be – and that is often the case with If anything, it’s the other way competitive, the better.

Keep your premises updated. This is particularly true for retailers but it applies to everyone. “ If your premises look a bit down at heel, it doesn’t matter how brilliant a job you do, some prospective customers are going to down value your excellence. ” www.sports-insight.co.uk

MY SPORTING LIFE 45 A love of sport set Laura on a path to Team GB

hen she was three, Laura Sugar, paralympic athlete and former “I have technical sessions to work Laura Sugar’s doctor on these details and hopefully, I’m told her parents that hockey international, talks to Tony James improving all the time.” Wtheir daughter would have a happy Sugar’s success comes at a and normal life so long as she didn’t about her life and career physical and mental price. “Ours is play any sport, and at the time it a classification which is dominated sounded a reasonable prediction. by amputees,” she said. The blade A series of operations on a foot runners get a lot of recoil off the malfunction had left Sugar with no track and that helps them come movement in her ankle. For just through in the end. about everything in life we need ankle “I get nothing coming off the floor movement, but for athletes, the lack of from my left leg because I have no dorsiflexion - the upwards movement ankle movement when I run, and of the foot making it closer to the no calf. My left leg just slaps on the shin - is reckoned a disaster. Without floor and comes along for the ride! I it, you limit your performance and can lead into the home straight but increase the risk of injury. then find my legs turning to jelly. The Wisely, Sugar’s parents never good thing is that the rest of my body mentioned the doctor’s bleak is well suited to sprinting.” prognosis to their daughter until Sugar finally said goodbye to years later, but she admits she international hockey in 2016. probably wouldn’t have listened. “I had to make the choice of For as long as she can remember, playing for Wales in the European sport was the most important thing championships or competing in Sugar’s world and it would take for Great Britain in the World more than a dodgy ankle to stop her Para championships and so I battling her way to the top. reluctantly put hockey on one side to As success stories go, Sugar’s has concentrate on my sprinting. turned out to be doubly sweet. Not “It was really hard to leave, content with becoming a Welsh but my hockey mates were really international hockey star, she supportive. They knew my heart was switched to para-athletics at 22 and set on athletics and said: ‘Go for it'.” recently won gold at the World Para Now a full-time sprinter, Sugar Athletics European Championships has put her teaching career on and is currently world number two hold, but as an ambassador for the in the T44 100m and 200m para- Mintridge Foundation - a charity athetics rankings. devoted to improving the mental “At school in Essex, I gave every and physical wellbeing of the next sport a go. I loved athletics and was generation - she regularly finds always up there with the fastest herself back in schools inspiring the girls and I always dreamed of being students to become involved in sport a full-time athlete,” Sugar, now 27, and coaching promising youngsters. remembers. Sugar finds it a pleasant break “Then I fell in love with hockey. It from her gruelling six-days-a-week seemed ideal for someone with my side before winning 16 caps as an that I couldn’t compete with non- champion, Marie-Amelier Le Fur. training regime. “Coaching in my ankle problem. It’s not all about speed, international defender in test series disabled athletes but there seemed I’d never beaten her before and spare time actually re-energises but involves technical ability, reading and Word League tournaments. no reason why I shouldn’t try the for me that was great. Obviously me. Having things to do away from the game and team strategy, whereas “Picking up a hockey stick again Paralympics route.” I would have loved a medal at Rio training helps me keep a balance and athletics is purely how fast you are. and playing for fun is something I The next step was to try sprinting but it was a stepping-stone and I an enthusiasm for my sport.” “With hockey it just clicked. I plan to do when my athletics career at a Loughborough University know I’m competitive in these races. What advice does she give loved the camaraderie and it had is over,” Sugar says. “They were talent day. “I was very nervous and Hopefully I can go even faster." youngsters just starting their the best of everything. My closest wonderful days.” absolutely out of my comfort zone, Now her focus is on the 2020 careers? “I say as long as you are friends have all come from hockey, Suddenly they were all over. Sugar but I gave it a go and really enjoyed it. Toyko Paralympics. “Every day I enjoying your sport give it all you from school to playing at university. had assumed that she would stay After that I was really chucked in at am learning something new,” Sugar have, but also allocate time to It’s the most sociable sport. in elite hockey for the rest of her the deep end when British Athletics says. “I have those little light bulb exploring other opportunities. “On the hockey pitch, my sporting career, but then something Paralympic head coach Paula Dunn moments every couple of months “A fulfilling life away from sport disability wasn’t a problem - in fact it happened which changed everything. selected me for the 2013 world where it finally clicks and I know I can have a positive effect on an seemed to make the rest of my body As Sugar tells it: “I am a qualified championships team, but it was too have got a new target in my head. athlete’s overall wellbeing. While stronger to compensate.” But there teacher and was working at a good an opportunity to miss.” “I want to break that 13-second competing in hockey, I trained as were heartbreaks ahead: on the week kids’ camp. We were watching the Sugar finished fourth and fifth in barrier and I know that isn’t far away a teacher so I will eventually have she was chosen to play for the school, London 2012 Olympics on TV when T44 200m and 100m races in France in good conditions. When you are something to fall back on.” Sugar broke her leg in a riding we saw Dan Greaves throwing the - the start of a burgeoning sprinting sub-13 seconds, that’s a medal. But at the moment, Sugar’s focus accident and it took nearly a year for discus in the Paralympics. career which led to two fifth places “Speed and endurance doesn’t is firmly on the more immediate her to become a team regular. “I was like: 'I’ve got that foot!’ I’d at the Rio Paralympics, running come overnight so you need to build future. “I know I am a good racer From then on, she quickly always loved athletics at school but personal bests and being only 0.28 up your strength. I need to stay injury- and on the day I race well,” she progressed to county level, had never knew that my foot condition seconds away from bronze - that’s free, stay fit and stay strong, and I’ve says. “It’s not quite there yet, but I successful trials for Wales and made me eligible for Paralympic less than the time it takes to blink. got to keep that running technique am definitely in the right place and captained the country’s under-21 sport. I was realistic enough to know “In the 100m I beat the reigning going all the way to the finishing line. moving in the right direction.” “ I was realistic enough to know that I couldn’t compete with non-disabled athletes but there seemed no reason why I shouldn’t try the Paralympics route ”

www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing It's best not to take anything for granted!

have to confess it must be leaking since 2006, he said:"Why care of your immediate expenses," nearly nearly seven years since don't you get a grant?" the grants officer said."But they'd we started having to kick the Maybe he had a point. Only the almost certainly want to check on Ishop door open and shut after one other day those chaps on Moneybox your greenhouse facilities and raised of the hinges had broken. I actually were saying that there's a hundred beds. Candy technology is another bought a new hinge in 2012 and have million quid available in small possibility. We all like sweets, every intention of putting it on once I business grants every year and only don't we?" remember where it is. half of it gets claimed. Anyway, I filled in a form for a I remember that my dad also "It's money for old rope," Norman grant just in case there was anything tended to put things off when he ran said, remembering a story he'd seen going - and not surprisingly received the shop. We had a chair next to the in the Daily Mail about a council an avalanche of forms wanting to see counter which squeaked when a who was giving grants to needy left- every bank statement since 1998, customer sat on it. One day my dad handers, out-of-work golf caddies the address of my next of kin and said: "I'm going to deal with that and anyone born on June 12, 1979. whether I'd ever spent a night in chair when we shut for lunch. That It seemed worth a try so I rang custody in a police station. noise is driving me crazy.” “How long the council. Apparently the grants It was when the organisational has it been like that?” I asked out of officer dealing with implementation compliance officer, who looked mild interest. “Just over 32 years,” management and monitoring was at about 15 and had five pens in his my dad replied. the dentist and the chap responsible top pocket, visited the shop and There are several things which for protocol and strategic planning asked for my blood-pressure and should be looked at in the shop to had mistakenly thought he was on not to mention a potato industry are you?” said the guy, obviously cholesterol readings in front of bring it up to speed as a customer- holiday and had gone to Weston- interest-free loan. anxious to help. “There's a nice a group of schoolgirls looking at friendly retail outlet (mending the super-Mare. "Pity you're not a heavy industry," bursary from a circus and you'd get hockey-sticks, that I decided to hole in the floor in front of the till I was welcome to speak to the my new friend said. "There's some expenses for time spent in Casualty.” call it a day. Is it any wonder that springs to mind), but to be honest, grants procurement integrity officer good grants for female welders, I toyed with the idea of stocking fifty million quid of grants goes things are a bit tight at the moment. who had a sore throat. To be fair, the particularly from Scandinavia. a few bottles of male deodorant unclaimed every year? Put it this way: If I survived a plane poor guy, whose voice sounded as Money for chocolate technology and and having a crack at a grant from Thought you might like to know crash, my first thought would though he was speaking down a piece school bands and orchestras has the Fragrance Research Fund but I've just had a call from my pal in the probably be about the size of the of garden hosepipe, tried his best. been kicking around for ages, but I decided it wouldn't help our macho grants office. Apparently he's a DIY airport parking bill. He said there were no grants daren't give you that." image. Also, we wouldn't be able to freak with all his own power-tools and It was my assistant Norman who available to repair the premises of There was a skateboard smell the gas if we had another leak, likes nothing better than a few odd came up with a possible solution. small independent retailers but if I scholarship going begging, which or when another rat died under jobs, cash in hand, at the weekend. Returning at teatime with a packet of could convince the authorities that I sounded promising but you had to be the floor. Reckons he can sort out the shop Hob-Nobs, wet through after being was a health-food shop I could be in under 16 and preferably a victim of “The money from a rhododendron in no time for a very reasonable rate. deluged by the gutter that has been line for a vegetarian resource grant, urban stress. “You're not a fire-eater research grant would probably take Might even get a grant for it.

@SportsInsightUK 07/06/2018 11:59

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