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Brandnew Open Award Academy Digitize Innovation ISPO ISPO ISPO ISPO Textrends Job Market .com Shop ispo.com/about ismuc19_Anz_Dachmarke_530x360_E.indd 1 28.08.18 10:37 We believe that sport is essentially the pursuit of progress. To us, you are an essential part of this. Find a partner in ISPO that will propel you towards reaching your business goals. ISPO ISPO ISPO OutDoor 365 days a year. Munich Beijing Shanghai by ISPO Whether it’s a springboard for getting struggling startups off the ground or an international platform for global expansion, we create valuable connections for your clients. This is how we drive forward the evolution ISPO ISPO ISPO ISPO ISPO of sport, starting with your success. Brandnew Open Award Academy Digitize Innovation ISPO ISPO ISPO ISPO Textrends Job Market .com Shop ispo.com/about ismuc19_Anz_Dachmarke_530x360_E.indd 1 28.08.18 10:37 4 Canterbury unveils the new 2018/19 Editor: MARK HAYHURST WELCOME Tel: 01206 508618 Email: [email protected] to this month's Sports Insight England Rugby home and alternate kits Advertising Manager: Rugby specialist and kit player, aiding smooth movement. time with professional players to KEITH MARSHALL provider Canterbury has It also includes VapoDri get their feedback and insight and Tel: 01206 505947 revealed the new 2018/2019 technology, which is designed to strive to create the highest quality Fax: 01206 500243. England Rugby home and wick moisture away from the body kit that not only delivers superior Email: [email protected] alternate kits, which will and maintain core temperature. performance and comfort but also Advertising Sales be worn by the men’s and The new home kit will be worn captures the spirit of the game 21-23 Phoenix Court, Hawkins Rd, women’s teams throughout by the England men’s team for within its design.” Colchester, Essex CO2 8JY the coming season. the first time on November 3, Dylan Hartley, England captain The design of the shirt takes when they come head to head and Canterbury ambassador, said: Group Advertising inspiration from ‘white noise’, with South Africa in the Quilter “Every player in the squad is proud Manager: SAM REUBIN So what's changed in a month? the effect created by the sound Internationals; with the alternate to represent England, put on the The days are shorter, it's getting Group Editor: of England supporters cheering kit being worn against Japan on jersey and wear the rose so it’s darker earlier and now we have a FAE GILFILLAN the team on. The design, which November 17. England Women great to see that English pride is Tel: 01206 508615 clear idea of what's happening with creates a disruptive and textured will also wear both new kits reflected in the kit design. Every Brexit. OK, two of those statements Publisher: MATTHEW TUDOR effect, uses a variety of St. for the first time in the Quilter time we pull on the shirt we want are correct. Following recent George’s crosses, reflecting Internationals. The Red Roses to go out there, give it our all and events we are, it seems, no nearer Art Director: LEE WHITEFORD patriotism and incorporates will first wear the home kit in make sure that we are constantly a finalised deal. The Irish border is platinum and titanium colours their match against USA on working hard and improving Advertisement Art still a stumbling block and dissent Director: KEVIN DENNIS symbolising the strength of those November 9, and the alternate kit our performance. It gives us on the Conservative back benches metals. in their match against Canada on real confidence knowing we are is simmering. So no change! We just Reproduction: Canterbury has designed a kit November 18. wearing the best possible kit.” ACE PRE-PRESS. keep calm and carry on. that delivers the best in function Simon Rowe, Head of Sports The kit reveal follows the launch Tel: 01206 797541 But on a brighter note have you and fit. The new kit features a Marketing at Canterbury of of the latest brand campaign for seen our new magazine Running Photography: new one-piece crossover crew New Zealand, said: “We are very Canterbury, ‘Own The Unexpected’ Forum. If you haven't picked one up CLIQQ PHOTOGRAPHY collar for increased comfort, excited to reveal the latest England which is inspired by the England yet you can pop along to www.sports- www.cliqq.co.uk which reduces neck pump. The home and alternate kits for the team’s training techniques which insight.co.uk/runningforum and Twitter: @CliQQphoto forward facing side seam allows 2018/2019 season. At Canterbury enable the players to tackle the download a free copy now. the jersey to twist with the we spend significant amounts of unexpected during the game. Accounts: SUE CARR. But what can you discover in this Tel: 01206 505903 month's issue of Sports Insight? Published by Maze Media (2000) Paul Sherratt investigates the Limited, 21-23 Phoenix Court, impact of the amazon effect on the Hawkins Rd, Colchester, Essex sports trade. CO2 8JY How do you balance risks and All contents © Maze Media (2000) returns in an advertising campaign? Limited. The views expressed in Jonathan Quint looks at the risks this magazine are not necessarily those of the publisher. Every effort involved in Nike's marketing. is made to ensure the veracity and Also, Graham Richards, Brand integrity of the companies, persons, products and services mentioned in Director at Ronhill/Hilly/Altra, this publication and details given looks at the importance of reflective are believed to be accurate at the running gear and accessories and time of going to press. However, no responsibility or liability whatsoever how the market has changed. can be accepted for any consequence I hope you enjoy reading the or repercussion of responding to any information or advice October/November issue. given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written IN PARTNERSHIP WITH permission of the publisher. The official publication of the Sporting Goods Industry Association Sports Insight has a current ABC certified circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). @SportsInsightUK All the very latest in MITCHELL & NESS NEWS the sports industry... SIGN NEW PARTNERSHIP Rugby stars reveal HOKA ONE ONE as WITH THE new Cardiff Half Sportswear Partner NFL Mitchell & Ness have from Commonwealth nations technology provides the best to all signed a new international Samoa and New Zealand, and they types of runners who are seeking a partnership with the have shown off the technical tee at new, unique and enjoyable feeling. National Football League the Cardiff Arms Park. “This new partnership with the (NFL). “The Cardiff University/Cardiff Cardiff University/Cardiff Half The deal starts from Half Marathon has grown to Marathon really does elevate our the 2018 season and is in become one of the most popular brand and reinforces HOKA as a addition to the brand's races for elite athletes and mass key player in the running market,” existing license agreements runners alike,” said Cardiff Half said Elizabeth Brown, Sports with The National Basketball Marathon Race Director and double Marketing Manager for HOKA Association (NBA) and MLS Olympic marathoner Steve Brace. ONE ONE. “We are delighted (Major League Soccer). “HOKA have proved themselves as to collaborate with an event so The NFL license leaders in the running field which iconic and prestigious. Being the agreement runs for two years makes our new partnership a match technical sponsor of one of the across Europe and includes made in heaven.” UK’s largest running events offers rights to a wide range of HOKA ONE ONE’s iconic design us the chance to further boost retired player identified and premium comfort provides the our presence and awareness in apparel. sensation of running slightly above the UK.” Mitchell & Ness is Cardiff Blues’ try-scoring edition of the Cardiff Half. ground. Effective running gear is a A best seller for HOKA, is the successfully aiming to machines Willis Halaholo They will be rewarded with a crucial component in ensuring that Clifton 5 which provides a super- build a portfolio of licenses and Rey Lee-Lo have unveiled technical tee designed by the event’s the runners feel good, protected cushioned and light strike. Its soft, that enables it to reach its this year’s Cardiff University/ new official sportswear partner and performant. HOKA ONE sweet marshmallow-like feel offers differing audiences.