Who's Spending What Where

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DataMine AD METER Who’s Spending What Where BIG SPENDERS TOP DIGITAL ENGAGEMENT Brands ranked by the greatest increase in TV spend Brands ranked by most digital engagement explicitly linked to linear TV from Aug. 22 through Aug. 28. from Aug. 22 through Aug. 28. 1. National Football League 1. Geico Spend Increase: 171% Digital Actions: 4.4M Estimated TV Spend: $4.8M Estimated TV Spend: $20.2M Spend Within Industry: 26% Top Networks: Fox, NBC, TNT Top Networks: NBC, Fox, CBS Top Show: MTV Video Music Awards 2. Merck 2. M&M’s 146% $2.7M 2.0M $1.9M 49% within industry MTV, ABC, VH1 Fox, ABC, CBS MTV Video Music Awards 3. Nasacort 3. Walmart 95% $2.3M 1.8M $7.0M 17% within industry NBC, NFL Network, BET ABC, NBC, Univision NFL Preseason Football 4. Hotels.com 4. Amazon 93% $2.6M 168K $6.8M 29% within industry ABC, CBS, NBC NBC, Comedy Central, TNT Bachelor in Paradise 5. TrueCar 5. Burger King 76% $2.0M 63K $5.8M 27% within industry History, BET, USA Network NBC, CBS, ABC Law & Order: Special Victims Unit PROMO MOJO Our exclusive weekly ranking of the programming that networks promoted most heavily (Aug. 22–28). 1. Bull, CBS Impressions: 100,288,938 2. Homicide Hunter, Investigation Discovery Total impressions within all U.S. households, including Impressions 97,924,602 National Linear (live & time-shifted), VOD+OTT Estimated Media Value $496,032 and Local. 3. Chrisley Knows Best, USA Network Estimated Media Value: $2,256,050 Impressions 8 9 , 9 6 7 , 5 9 9 Media value of in-network promos. Estimated Media Value $642,431 4. Too Close to Home, TLC After a month dominated by Olympics and NBC promos (thanks to the network leveraging the Impressions 86,974,335 Rio Games to endlessly promote its fall shows), we now have a sports-free, NBC-free ranking. Estimated Media Value $791,178 A promo for CBS’s new Michael Weatherly drama Bull comes out on top, with just over 100 million ad impressions. Investigation Discovery’s Homicide Hunter (97.9 million) and USA Network’s 5. The Strain, FX Chrisley Knows Best (just under 90 million) followed closely behind. Impressions 83,615,236 Estimated Media Value $864,649 Data provided by 22 BROADCASTING & CABLE SEPTEMBER 5, 2016 BROADCASTINGCABLE.COM.

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