Art Technology Group's Dynamo to Make E-Kingfisher Fly ATG's

Art Technology Group's Dynamo to make e-Kingfisher fly ATG's Dynamo technology will form the foundation of Kingfisher's newinnovative e-business strategy Submitted by: Archetype (Text100) Monday, 21 August 2000

Art Technology Group, Inc. (ATG) (NASDAQ:ARTG) today announced that it has signed a group-wide deal to supply e-Kingfisher, Kingfisher plc's newly formed e-commerce sector, with its ATG Dynamo e-business and personalisation platform. Kingfisher's customers in the UK and France will benefit first, with Dynamo then being rolled out globally across the brand, which includes names such as Woolworths, Superdrug, B&Q, Comet, MVC, Entertainment UK and Screwfix in the UK and Castorama and Darty in France. ATG Dynamo will enable e-Kingfisher to personalise information to individual customers and market segments. It also allows rapid deployment of new and improved functionality to the Group's web sites and allows Kingfisher's customers to have individual, satisfying experiences online, across multiple channels, i.e. WAP, Internet and Digital TV. The maturity of ATG's 100% Java based platform was a decisive factor in the deal", says Paul Worthington, Chief Technology Officer of e-Kingfisher. "We were looking for a flexible platform which could rapidly integrate our web applications and numerous computing environments. Dynamo allows us to address specific operating company needs and is also highly scalable, with strong personalisation technology." Paul adds, "We were also impressed with ATG's best of breed partner and integrator list, which will help speed up the implementation therefore maintaining skills availability." "Our ATG Dynamo platform provides Kingfisher with the right infrastructure to adapt its web sites to reflect the new strategic e-business approach which the group has announced," says Roger Andrews, VP of ATG Europe. " This is a significant win for ATG worldwide and highlights that large brands are recognising the importance of managing customer relationships across their multiple corporate web sites." Kingfisher and ATG expect to roll-out the first phase of the deal later this year in September / October. About Kingfisher

Page 1 Kingfisher is a leading European retailer with over 2,800 stores in 15 countries and over 125,000 employees. Kingfisher's activities are focussed in three main retail sectors - DIY, electrical and general merchandise - with an overall vision to help people enjoy their homes and lifestyles better. This goal is pursued through some of Europe's best known retail brands including B&Q, Castorama, Comet, Woolworths and Superdrug. In fact, Kingfisher is Europe's leading DIY retailer, being more than twice the size of its nearest rival, and Europe's third largest electrical business. Kingfisher is also exploiting the opportunities of e-commerce through it newest sector, e-Kingfisher, to offer consumers the best value, service and choice wherever and whenever they want. Formed in June 2000, e-Kingfisher is responsible for all of Kingfisher's direct retailing operations. It acts as an e-commerce 'accelerator', with four discrete business units - DIY, Electricals, General Merchandise and Ventures. About ATG Art Technology Group, Inc. is a leading provider of Internet customer relationship management and electronic commerce products and services. ATG offers an integrated suite of Java application server-based products and services, as well as related application development, integration, and support services. The ATG Dynamo(r) Product Suite enables Global 1000 enterprises, as well as new businesses using the Internet as their primary business channel, to understand, manage, and build their online customer relationships and to more effectively market, sell, and support their products and services over the Internet. The Dynamo solution is designed to provide businesses with the core platform and software tools required to develop and deploy personalised, scalable, and reliable e-commerce Web sites. Dynamo is licensed to over 400 customers including 3M, LetsBuyit.com, BMG Direct, Eastman Kodak, Informix, Network Solutions, Sun Microsystems, and TheStreet.co.uk The company is headquartered in Cambridge, MA , with additional locations throughout North America and Europe. Dynamo is a registered trademark of Art Technology Group, Inc.. This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or

Page 2 achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in ATG's periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful or significantly enhance the user's internet experience. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release. Please contact: Laura Parkinson Art Technology Group 0118 965 3807 [email protected] URL: http://www.atg.com Antonia Christie Text 100 0208 996 4145 [email protected]

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