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BINGO LINK The only magazine produced for the UK Bingo Industry Issue 78 July 2007 AGM 2007 report Legislation Bingo for Breakthrough Encouraging outlook for online Gaming Act latest Meet Midge the monkey
Heather Richards, Ian Sir Peter Fry, Burke, Carly Richards chairman of The and Iris McNeill at 10 Bingo Assocation, Downing Street wheels the completed petitions down Downing Street
A special delivery for No. 10
ore than 230,000 people across the MP with a bingo club in their constituency, to role of clubs as a key community facility. country signed the petition to urge notify them of the petition’s delivery and the The campaign and attendant media and Mthe Government to Stop Destroying number of their constituents that had lobbying activity has produced interest and My Bingo. Following receipt of more than participated. Clubs were also provided with support from a number of MPs who have 380 completed petitions in 17 boxes from a draft letter to send to their local MP, recognised the significance of bingo, both clubs across the country, the process of reiterating the number of local players who locally and nationally, and the inequitable plight compiling results got under way, logging the had signed the petition and inviting MPs to that the industry faces. number of signatures delivered by each and visit the club. Led by John Hemming, the MP for every single club. The central message of the campaign has Birmingham Yardley, an Early Day Motion The petition was delivered to 10 Downing remained consistent, calling on Government to has been put down, with MPs now being Street on Tuesday 24 April and was handed remove VAT from bingo, which in conjunction called upon to support it and force the issue over by Association Chairman Sir Peter Fry, with other Government policies, is placing up to to be debated. Rank Chief Executive Ian Burke and three 200 clubs under threat of closure. Bingo remains one of the most highly taxed generations of one bingo-playing family – The campaign and the supporting issues gambling activities and the industry is awaiting grandmother Iris McNeill and mother and have been well reported in both broadcast constructive input from the Government to daughter Heather and Carly Richards. It took media and press producing more than address the unfair tax anomaly. Taxing bingo four trollies and all available hands to make this £500,000 worth of media coverage. in the same way as other gambling activities very special delivery. A number of stories in the media have also would help prevent closure of clubs and Following the handover of the petition, the focused on the unique position that bingo holds enable the industry to more readily face its campaign concentrated on further local and in communities, highlighting the social challenges and a brighter future under the new national political engagement, contacting every significance of bingo for many players and the Gambling Act. news The National Game Diary Quarterly news and update from Chief Executive Paul Talboys Dates Looking to the future July Summer 2007 brings the final start for clubs later this month and Ban on smoking in public introduction of a ban on smoking begin with players in late August. places now effective in all in public places. We are used to a Your existing customers will be parts of the UK. slow-down at this time of year, able to play for free, for a however, the smoking ban looks two-week period, before a September 1 set to drive those figures lower national launch on 15 September, The Gambling Act 2005 than in previous summers. from which date players will be comes into effect The ban is here to stay and the required to pay to play. Prize www.gambling industry must look to the future. money during the free period will commission.gov.uk Throughout bingo’s history in the be at a much reduced level, but UK we have faced change and the offer allows us to introduce the October 21–27 always moved forward, evolving new game to existing customers, Bingo For and adapting. The largest change using to of their all time favourite Breakthrough 2007 was in 1986, when The Bingo Act words – FREE and Cash. www.breakthrough.org.uk made the creation of the National The new game is a very Bingo Game possible. It is exciting opportunity for the November 13-15 therefore apt that as the National legislation does not come into industry and there will be a Global Gaming Game turns 21 and comes of age effect till 1 September, full live substantial amount of Expo (G2E) that the challenges of change are testing is not legally possible communication coming from the The Convention Centre again very much with us. before this. NBGA and its agencies, as we Las Vegas Bingo is set to operate under The software will enable the work to prepare for introduction www.globalgamingexpo.com a new regime, as the 2005 National Game to offer players a and launch. Tme is against us, Gambling Act comes into effect new and exciting cumulative and to ensure that your club is Please remember to notify us of on 1 September. While some of jackpot that is an add-on to their ready for the biggest thing in your events so we can include the freedoms explored and National Game purchase. The bingo, it is essential that them here. Email us at anticipated under the new act game will have four levels of prize information and materials are not [email protected] failed to materialise, benefits have fund to be won each time the lost, but read and acted upon. arisen, the most significant being National Game is played, the the ability to retain stake. This, largest of which is likely to reach and the opportunity it offers the more than £5 million – the largest licensed bingo industry, is vital to ever single prize in UK licensed Bingo in the media our future and development, for it bingo! It is essential that the name will enable the industry to create of the new game immediately and As is usually the case in the first month of a new year, bingo kept a substantial prize funds, the like of simply conveys it is the biggest low-ish profile in the media during January, but rose rapidly in February which have not been seen before, prize in bingo and is part of the and March, to give an exceptionally high showing. A significant amount of and allow us to offer customers a National Game. The name must this rise was due to increased activity by the Association and operators in more exciting proposition. also reflect the fun nature of bingo relation to lobbying issues. The development of new and the humour of bingo The most significant change in monthly media coverage as we move software (JLS) to enable the culture – something that the into 2007 has been the type of media delivering the coverage. Regional industry to take advantage of working title of Golden Balls has daily and weekly papers continue to be a primary source of coverage, stake retention, at various levels, not quite captured! delivering some 60 to 75 per cent of each month’s total. However, it is being rolled out to all NBGA In introducing the new game to is the growth in coverage from electronic media that has shown the members for testing in August club staff and players there is a biggest change. Twelve months ago electronic media only accounted and use in September. As the huge task ahead of us, which will for 10 to15 per cent of total coverage in any month and already now stands at 20 per cent. NB: Key game statistics can be found on page 11.
Number of press hits by month
BINGO LINK is published by The Bingo Association, Lexham January February March House, 75 High Street North, Dunstable, Bedfordshire LU6 1JF. Consumer press 4912 01582 860921. Fax: 01582 860925. Tel: Electronic media 16 43 74 Email: [email protected] 71834 Editor: Steve Baldwin National press Regional press 114 139 112 Produced by Associa Ltd, North Gate, Uppingham, Rutland LE15 9PL. TOTAL 269 222 302 Tel: 01572 824600. Email: (editorial) [email protected] Quarter 1 total: 638 Year to date: 638 Email: (advertising) Wendy Rose: [email protected] Ignoring electronic media, which by its nature is available nationally, the Tel: 01427 668662. regions delivering the most coverage for January, February and March were Reproduction in whole or part is strictly prohibited without the permission of the publishers. Scotland and Northern Region – joint at 14 per cent – the North West Region Views expressed are not necessarily those of The Bingo Association or Associa Ltd. Prices and Scotland, respectively. and information correct at date of publication but subject to change. National Bingo Game Regional Press Office 01438 718500 National Bingo Game National Press Team 020 7553 3700
2 news Gala has a good laugh and boosts Comic Relief
ala had a good laugh and raised more than G£220,000 for Comic Relief in March this year. Gala Bingo in all its forms – club, online and TV – worked hard earlier this year to raise funds for Comic Relief 2007. In total, more than £222,000 was raised towards the national total of £63 million by It’s hard to playing dedicated Comic Relief concentrate games and by hosting a wide in pyjamas PJ party at range of humorous events across and gunge Belle Vue The Keighley News highlights the the UK. Managers of three West chickens sponsored cycle ride Yorkshire clubs dressed up as chickens for a sponsored cycle, game, which helped to raise the much needed funds.’ are very proud of all our members Cumbernauld’s manager was impressive sum. Sharon Osbourne Comic Relief 2007’s main focus and staff who really got behind the auctioned off as a cleaner and commented: ‘I love bingo; what’s was mental health, which affects cause. Comic Relief plays such an Leicester’s manager was ‘gunged’ more I’m a huge supporter of one in four people. Although 60 important worldwide role in the on stage in his club. Comic Relief, which plays an per cent of Comic Relief funds are battle against poverty and our For added excitement, important role in helping transform going to be used in Africa, the members and staff helped raise a galabingo.co.uk’s very own Sharon the lives of people living with remainder is spent here in the UK, significant amount of money. Osbourne was on hand to lend poverty and social injustice. aiding nearly 6,000 projects. We would like to thank all who her support when she hosted the Thanks to all of you who joined in Colin Morgan, Gala Coral took part for their support first dedicated Comic Relief bingo the game and helped raise these Group’s CSR Manager, said: ‘We and generosity.’
3 news
Simon Smiley Damien Smith Thuran Sanmugadas Claire Wilson The Mecca Apprentices
hey may not have had to which has just been released go through a 12-week, as a DVD on the cover of the Ttelevised interview with official Apprentice magazine Sir Alan Sugar to get the job, and is accompanied by a but Mecca employees have full-page feature on the stepped into the spotlight Rank Group. to tell the world what the The stars from Mecca were words ‘you’re hired’ has Simon Smiley, general meant to them. manager at Wandsworth; A number of Mecca Damian Smith, general employees have taken part manager at Bedford, where in a short Best Employers some of the filming took place; Yvette documentary about the company, Wood Green general manager, Bloxham-Smith
Thuran Sanmagudas; and general manager Subscribe to Claire Wilson, who gives a personal account on combining working for Mecca BINGO LINK and having a family. ’Being involved in this Subscription to Bingo Link is free for those who work in the gaming and documentary and The Apprentice development at Rank. leisure industry. magazine has not only been a Mecca is one of six If you would like to receive your own personal copy, please complete this great opportunity to highlight the companies featured and the form and send it to: Bingo Link, Lexham House, 75 High Street North, training and development magazine is on sale at bigger Dunstable, Bedfordshire LU6 1JF. opportunities at Mecca but it branches of WH Smith, Borders, Alternatively, you can subscribe from the website at also gives us a very professional Selfridges and Harrods. It is also www.bingo-association.co.uk or by emailing your full name, company video that we can use in the being distributed through hotels, name and full postal address including post/zip code to future,’ said Yvette Bloxham- health and fitness clubs and [email protected] Smith, head of resourcing and through universities.
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4 news Search for a star! National Bingo Caller of the Year 2007
his year’s search for the NBGA Bingo Caller of the TYear is now well under way. Initial entries have been assessed, with more than 60 contestants already having been asked to prepare their individual video submissions showing them hard at work. Once all video submissions have been received, the competition judges, Steve Baldwin and Gloria Pattinson, will review and assess every individual video, following which 30 contestants will be identified and invited to attend one of six regional finals. The standard of video entries gets higher and higher each year, with some worthy of full production credits as you would see at the end of a commercial film. All the current NBGA regional Brett Hyrjak bingo calling champions, who 2006 winner represented their regions in last year’s national final, will be invited to defend their titles against the new regional contenders, so each heat is sure to be both interesting and entertaining. The regional finals, while nerve racking for contestants, are always great fun and the clubs chosen to host each event do their utmost to bring a superb sense of occasion to each regional final. Banners, balloons and bubbly are often the order for the day, with a fair measure of cabaret celebration and clowning around thrown in for Karl Seth good luck. It certainly is an event 2005 winner that shouldn’t be missed. Mandy Gargan Amid the camaraderie and fun, 2004 winner there is also strong rivalry and more than a little tension between matches that of the judges, check managers and their teams are jugglers and fire eaters. the regional finalists. Each out the venues below and contact already planning how to put on the Results of each final and news contestant will be interviewed the club manager to make best event and win the Best of the day’s proceedings will be privately by the judges, who will be arrangements to accommodate Regional Final Award. In 2006 the posted on the National Bingo joined by the current national your party. award went to Mecca Hartlepool, Game website at champion, Brett Hyrjak, before No doubt each of these club who pulled out all the stops with www.nationalbingo.co.uk they take their place centre stage, in front of players, to demonstrate National Bingo Caller of the Year 2007 Regional finals: their individual showmanship and calling skills. North West Wednesday 19 Sept Mecca Club, Bolton, Lancashire Coaches of visiting players are North East Thursday 20 Sept Gala Club, Wallsend, Newcastle always welcome at each regional Midlands Tuesday 25 Sept BJs, Kitts Green, Birmingham final; so if some of your customers South Wednesday 26 Sept Point Bingo, Bracknell, Berkshire would like to enjoy a great day Wales Thursday 18 Oct Castle Club, Usk Way, Newport out, play some bingo, be Scotland Thursday 25 Oct Carlton Club, East Kilbride, Glasgow entertained and see if their choice
5 news Bingo for Breakthrough 2007 – success on the horizon
reparations for Bingo for football shirt or pampering day at Breakthrough 2007 are a spa, from each club and then Pnow full steam ahead. leaving it with the next club that This year’s mascot, Midge the they visit. Each parcel/gift will then Monkey, was formally be auctioned off at charity event introduced at The Bingo nights. The managers, Louise and Association AGM in April, where Jack, are hoping to raise she was given a warm welcome. an incredible £20,000 through Midge will be swinging into their tour. clubs this Bingo for In March, previous Bingo for Breakthrough week, between 21 Breakthrough award winners were and 28 October, and we are sure invited to a tour of the your customers will love her! Breakthrough Research Centre 2007 fundraising has already in London. kicked off, with two Mecca The afternoon was a great managers undertaking a two-week success and an opportunity for fundraising rally. During the two key supporters to see where the weeks they will visit all 103 Mecca £2.25 million raised for clubs, from Aberdeen to Exeter Breakthrough to date is being and will be conducting a UK-scale spent. It was clear from the tour, game of pass the parcel! and the distances people travelled This pass the parcel concept to attend, how committed clubs involves picking up a fantastic, and staff are to supporting the one-off gift, such as a signed breast cancer cause.
Breakthrough Cancer said thanks to previous award winners when they toured its Research Centre
Big Tick award for B4B Help to meet new duty e are thrilled to on social responsibility announce that Wonce again, The nder the new Gambling customer notices, customer leaflets Bingo Association’s Act 2005, all bingo clubs and holders, a self-exclusion policy, partnership with Uhave a duty to ‘promote a customer monitoring file and Breakthrough Breast social responsibility’. This has ‘business card’ size information Cancer has been awarded seen major companies investing cards, with dispensers, for use in the prestigious Business in the thousands of pounds in secluded areas, such as toilets. Community Big Tick award for out more about the awards, visit developing policies and Mark Batup of BiAS Tech says: excellence. www.bitc.org.uk. producing appropriate notices. ‘We hope the pack will prove to be These are the leading national All companies that participated BiAS Tech has produced an the answer to the bingo industry’s awards for responsible in last year’s fundraising are alternative suitable for smaller clubs wishes for some clarification and business practice in the UK. entitled to use the ‘Big Tick’ logo with its Social Responsibility Pack simplification of this complicated This is the third consecutive on their headed paper and containing the notices and new section of the Gambling Act. It year that Bingo for Breakthrough corporate communications literature needed, for both staff and combines the convenience of a has been recognised and it is material. For further information customers, to meet legal “one-stop shop” solution with great down to the dedication of club and to obtain a copy of the obligations under the new Act. The value for money at £299 a pack.’ staff and customers nationwide. A artwork, please contact Lucy pack can be personalised to show For details, visit BiAS Tech’s list of all winners was published in Anderson at Breakthrough Breast a company’s logo. It includes staff website at www.biastech.com or The Financial Times in May. To find Cancer 020 7025 2498. room instructional posters, call 0118 978 2272.
6 news It’s an Expo thing
eed Exhibitions, the An impressive list of exhibitors organiser of the world provided delegates with plenty of Rrenowned Global food for thought, while exhibitors Gaming Expo in Las Vegas, is got region-wide exposure to what the global leader in gaming can only be described as one of expo events. the most exciting developing In 2006 Reed took over the markets. As a number of Asian Gaming Expo, re-branded it conservative markets in the region G2E Asia, and gave the new show review their approach to gaming its first outing in June this year. there is significant potential for Taking place at the Macau future growth. Convention Centre on 13 and 14 This year’s Las Vegas Expo is June the show has certainly set to take place at the Las Vegas become the one to watch in Asia. Convention Centre on 13, 14 and 15 November. The list of exhibitors is already impressively full and this year’s show already boasts a number of new and exciting developments including : Expanded pavilions: Eye In The Sky Security and Surveillance Pavilion Technology Pavilion Daily Keynotes Enhanced signage to get where you need to go Enhanced G2E Comfort Lounges. For further details, visit www.global gamingexpo.com
7 agm 2007
Speakers Tom Aquaviva, Lib Dem MP Don Foster and Peter Dean, chairman of the Gambling Commission Online sector offers a little encouragement at AGM hen politicians, however, was Tom Aquaviva of roughly flat which, according to proactive role in generating interest stakeholders and Nielsen/Netratings, the internet Aquaviva, should represent a online. ‘There’s not massive reach Wmarket analysts gather media and market research significant opportunity for growth. into the online population in the together the mix is a compelling solutions specialist. His That said, gambling and UK, but people seem to be very one, if not entertaining. presentation to delegates and sweepstakes still emerge as the satisfied and engaged once they Thanks to stalled progress on members focused on the online seventh most engaging category get there,’ he said. ‘I’m not too double taxation and a trading gaming sector and how it applies by time per person – averaging sure if people are making enough climate that looks, at best, difficult to the bingo market. one hour ten minutes per person. of search engines. The way people heading towards the July smoking Aquaviva drew on some Predictably, the National Lottery is are navigating through the web ban, delegates at this year’s Bingo interesting statistics to back his the only gambling site that is today it’s all about search and it’s Association AGM and conference address, taken from fresh data visited by more than two per cent a really interesting way to drive had little to cheer. collated by Nielsen. They of online Britons. people to your website.’ Taking place at the QEII represented absorbing material Aquaviva summed up the Aquaviva also offered an conference centre in London, the for the established bricks and current mood among operators in encouraging outlook for bricks and event boasted a solid line-up of mortar firms gathered at the AGM relation to the online sector. He mortar firms looking to initiate or high-profile speakers, including the in that they offered a close look at told the conference: ‘There’s a boost their online offering. ‘I’m not Gambling Commission’s Peter how the public views betting and certain amount of angst about the intimately familiar with the bingo Dean CBE, Lib Dem MP Don gambling online. online space and what it’s going to industry, but the time spent on Foster, and Tony Coles, a partner According to the researcher, mean for your businesses and some of these sites is shocking,’ at law firm Jeffrey Green Russell. around 31 million Britons are that’s a question that I deal with in he said. ‘It’s really Throughout the proceedings, online each month – spending a every conference I go to, whether disproportionate. And from that there was a mood of evident significant amount of time using you’re in bingo, consumer I think the ban will drive some frustration from the secretariat and internet applications or surfing electronics or grocery. The people online and, therefore, the membership at what appears web pages. Out of those surfers, internet is something that every there’s a real opportunity to win in to be a muted response from 84 per cent visit some form of business has to deal with. It’s this space.’ the DCMS to calls for help in entertainment site and 21 per something that is a double-edged Aquaviva’s presentation aside, several key areas affecting the cent visit a gambling or sword. It’s a big risk but it’s a big the 2007 Bingo Association AGM bingo sector. sweepstakes site. opportunity.’ was a sobering exercise in telling Offering some much-needed Interestingly, though, year-on- The analyst was also keen to members what the sector can light relief from a politically and year expansion for the highlight the fact that companies expect in the coming months, a legislatively heavy agenda, gambling/sweepstakes sector is need to be taking a more brief it fulfilled with flying colours. Pictures: TIM Hill Photo Services Pictures:
8 news Gala players rewarded with Nectar
ala Bingo is now offering their Nectar Card to earn points the first long-term loyalty with other Nectar partners, which Gscheme for bingo include Sainsbury’s, Debenhams, players, by joining Nectar. BP and Nectar eStores. This exciting new partnership Nectar is a national reward means that from 1 June Gala scheme that allows collected Bingo members will be able to points to be redeemed for earn Nectar points every time they thousands of rewards, ranging visit a club. Members will be from high street savings and travel invited to link their membership and leisure discounts, to all kinds card to their Nectar card and of gifts and products, and from points will be credited when July points can also be redeemed they ‘swipe in’ to any of Gala’s for Gala gift vouchers. 171 clubs. Kate Howe, group marketing Players have plenty of director at Gala Coral Group, said: opportunity to rack up Nectar ‘Many of our regular players visit points throughout the day and will us twice a week or more so they be able to earn 40 Nectar points are very important to us. When we plus an extra 10 bonus points if talk to our members they tell us they visit before 12.30pm. If they really want to be rewarded for members play in the evening, they their loyalty so we’ve joined forces Gala, we are always working hard partnership with Nectar reflects pick up 60 Nectar points, plus an with the biggest and best rewards to deliver the best bingo club our company ethos and provides extra 20 bonus points if they arrive scheme in the country to give experience for all our members to tangible benefits for both existing before 7pm. Players can also use them what they are asking for. At enjoy. Our exciting new and new members.’
9 news Talking ’bout My Generation
alking about my up from BBC Radio 2 DJ Chris ‘ generation’ is exactly what Evans. Recorded at the famous Ta group of citizens, who Abbey Road Studios, the video fall firmly into the ‘senior’ includes The Zimmers’ category, have been doing as interpretation of the classic Who part of a BBC television scenes of guitar smashing and documentary looking at how borrows from The Beatles’ iconic older people are treated in walk across the pedestrian the UK. crossing outside the studio. The programme, which aired on The Zimmers have a combined the Spring Bank Holiday, also age of more than 3,000 years showed how bingo is a very and were significant part of many people’s handpicked by lives. But in order to give a firm BBC and loud voice to this section of documentary the community, who clearly still maker Samuels have so much to give and say, for a series on programme producer Tim Samuels the isolation of felt that a charity record might be older people in just the way to go. Britain. With plans Remember Roger Daltrey Alf and his fellow group rock group to for a trip to the US strutting his stuff on The Who’s big members were filmed during a visit hit the charts. to appear on Ellen hit of the Sixties, My Generation? to Mecca Camden talking about A video posted DeGeneres’ top Now meet pensioner Alf Caretta, a their group. on YouTube TV talk show, regular bingo player at Mecca Alf, who is 90, and his fellow before the stardom looks set Camden and lead singer of The pensioners recorded their own official release of the record had to follow. All Zimmers, the latest band to cover version of My Generation and it received 1.5 million hits within a profits from the single will go to the pop classic. looks as if they might be the oldest fortnight and received the thumbs Age Concern. SPECIAL OFFER for Bingo Link readers
Key Note Business Ratio reports provide you with a wealth of information on the financial performance of major players within a specific industry. You can use this information in a variety of key areas of your business planning and decision-making, including Competitor Analysis Made Easy; Simple Benchmarking; Track Performance Trends; Identify Acquisition Targets; Save Time and Money. Key Note’s Betting and Gaming Industry Edition 21 2007 is now available. This Business Ratio report focuses on the leading 142 companies operating in the betting and gaming industry. The report is divided into four sub-sectors, each profiling companies with different key interests: bingo companies, gaming clubs/casinos, bookmakers, lottery and pools operators. The depth of analysis provided on each company in each report offers you a comprehensive insight into the financial performance of individual businesses over recent years. The performance ratios let you easily identify the financial strengths and weaknesses of competitors in terms of profitability, liquidity, gearing, efficiency and employee performance. Bingo Link subscribers can buy the report at a special offer price of £300, rather than the £349 regular price. Enquiries about buying the report at the offer price should be addressed to Carlton Allen on 0208 481 8720 or email at [email protected] Please quote KNBingo offer when contacting the company. 10 news
All-electronic club opens in Surrey CM Systems Ltd has to use their cards as their own ban but the Riva management completed the installation bingo bank account. This is a team was adamant from day one Eof the UK’s largest great advantage not only for the that an all-electronic club was the all-electronic bingo club. customers, but also for operators way forward. Each of the 600 seats at the as it will help to attract our ‘We are thrilled with the success Riva Club in Sutton, Surrey, is customers back into our club. of this project, and how the fitted with one of ECM’s latest ‘We truly are a unique bingo management and customers have touchscreen terminals, the ‘Ingotm’. club. We offer full coverage of the taken to Ingotm. As a result, we are Powered up, connected to the easy-to-play electronic Ingotm units looking at ways to expand the system, and ready to play, the for maximising the MCB game at every one of our 600 tables, Ingotm playing experience for terminals offer customers the potential. Although the account- while continuing to offer traditional customers and operators alike chance to buy up to 48 of their based system can be loaded with paper tickets. This allows different with some new ‘Bingo Variant’ main session tickets. All main credits, customers wishing to play generations within the same family games on the Ingotm terminals.’ stage games, including Cashpot MCB on a game-by-game basis, or group of friends to play bingo And what about the smokers at and The National Game, are simply pop a coin into the coin on whichever style they prefer. This Riva Sutton? Well, they too can available to buy, and play, at the mech and pay for the MCB the really is a huge step forward for play electronic. A sheltered terminal. This means the customer same way as in traditional clubs. our bingo offering.’ smoking area complete with can avoid the book sales queue Winnings, on both MCB, and Stephen King, ECM’s sales removable Ingotm has been built and go straight into the club. main session, are paid into the account manager for the for them outside the club. MCB is also available, the system customer’s account, this can then independent bingo sector, added: For details about Ingotm, contact is currently running four cards, be used to buy more tickets, ‘This is a bold step by Riva in the the ECM sales team on 01964 but is designed to run up to six games of MCB, or the cash can light of the forthcoming smoking 672000 or [email protected] cards of MCB. The Cardset is be withdrawn at any time. Many MCB link compatible, and the customers like the security of an Bonus Button feature is fitted account-based system, and leave Key game statistics as standard. money in their accounts for their Customers are provided with next visit to the club. National Bingo Game: key statistics their own personal account, and Andrew Smith, the general Total prize money since the game began £952,920,920 within seconds can view recent manager, said of the new club: Total prize money played for in 2007 until 31 May £21,880,532 transactions, purchases and ‘We are absolutely delighted with winnings, which are paid directly the initial response from into the account. They can also customers. Once our management Biggest games for 2006 pay money into their account in and staff have demonstrated to Thursday 26 January with ticket sales of £896,752 three ways, via the bingo ATMs in customers how easy the new Thursday 26 October with ticket sales of £859,044 the hall; at the customer service Ingotm units are to play on, they desks; or at the MCB position. seem to be hooked. The system Biggest game to date for 2007 MCB coin slots can be used to also allows the members to hold load up the electronic accounts. credit and winnings on their Sunday 27 May with ticket sales of £795,642 This gives the operators flexibility membership card, allowing them
11 news Legislation update
s implementation of the new government policy, such as social inclusion and We are encouraging all clubs to invite their Gambling Act draws ever closer the inter-generational activity. local MP to visit to experience what it has to Anumber of consultations and How many other leisure activities can you offer first hand. Not only will this underline the subsequent responses has started to think of where three generations of the same truly community nature of bingo, but give MPs decline. However, this has brought into family enjoy socialising together on a regular a better picture of the sense of loss players will sharp focus the lack of new opportunities for basis? This ‘intergenerational’ activity is a key feel if their club closes. the industry under the new Act and the part of government strategy on communities challenges faced as a result of the smoking and active ageing, but bingo’s significant role in ban and a heavy taxation burden. promoting and supporting it has gone For further information, The focus to date has been on highlighting unnoticed. Socialising as a family is part of what visit the Bingo Association website at bingo’s unique character and why it is different bingo is about – it is the perfect example of www.bingo-association.co.uk from other gaming products. This started with what the government believes should be the Stop Destroying My Bingo petition, drawing happening on a much wider scale, and is ABBREVIATIONS FOR TABLE BELOW attention to the combined effect of taxation, the delivered by bingo clubs without the need for new Act and the smoking ban. any formal initiatives or programmes. G.C. Gambling Commission There is no doubt that the combination of Our message to politicians is that bingo’s role DCMS Department for Culture Media and Sport these three strands of government policy will in the heart of communities should be C.A.P. Committee for Advertising Practice place the future of a significant number of clubs recognised and valued, and that bingo players DoH Department of Health W. Ass Welsh Assembly in doubt, and the Association’s public affairs should be treated fairly, particularly in the way G.A.2005 Gambling Act 2005 activity will continue to press this point. that bingo is taxed. The future of the bingo H.A.2005 Health Act 2005 The industry campaign is now expanding to industry may not only be about taxation, but D.C.A. Department for Constitutional Affairs highlight the wider benefits that bingo clubs the imposition of VAT is certainly one area in S.E. Scottish Executive HMT Treasury bring to communities and their members, and which the government can act decisively to BGDA 1981 Betting and Gaming Duties Act 1981 how this reinforces many other aspects of assist the industry. CONSULTATIONS ON PROPOSED LEGISLATION ORIGIN ITEM REVELANT RESPONSE STATUTE DATE G.C. Technical Standards for Gaming Machines G.A.2005 15-Aug-06 G.C. Licensing, Compliance and Enforcement G.A.2005 22-Aug-06 C.A.P. Regulation of Non-Broadcast and Broadcast Advertising G.A.2005 15-Sep-06 PEOPLE 1st National Occupational Standards for the Gambling Industry G.A.2005 15-Sep-06 DCMS Gambling (Categories of Casino) Regulations G.A.2005 27-Sep-06 DoH Smoke-Free Premises and Vehicles - Proposed Regulations H.A.2005 09-Oct-06 W. Ass. Smoke-Free Premises etc. (Wales) Regulations H.A.2005 13-Oct-06 DCMS Gambling Commission Fees G.A.2005 13-Oct-06 D.C.A. Gambling Appeals Tribunal Draft Rules 2006 G.A.2005 16-Oct-06 DCMS Gambling (Categories of Gaming Machines) Regulations G.A.2005 27-Oct-06 G.C. Supplement to Gaming Machine Technical Standards G.A.2005 27-Oct-06 G.C. Prize Competitions and Free Draws G.A.2005 31-Oct-06 DCMS Personal Licensing G.A.2005 08-Nov-06 DCMS Gambling (Premises Licences: Mandatory and Default Conditions) Regulations G.A.2005 10-Nov-06 G.C. Financial Conditions on Gambling Operators and Personal Licence Holders G.A.2005 10-Nov-06 DCMS Premises Licences Regulations G.A.2005 15-Dec-06 DCMS Premises Licences Hearings Regulations G.A.2005 15-Dec-06 G.C. Gaming Machine C.of P. re Club Gaming Permits etc. G.A.2005 20-Dec-06 DCMS Responsible Authority for Vulnerable Persons G.A.2005 22-Dec-06 DCMS Premises Licence ( Inspection ) Regulations 2006 G.A.2005 22-Dec-06 S.E. Premises Licences : Mandatory and Default Conditions ( Scotland ) Regulations G.A.2005 22-Dec-06 G.C. Guidance to Licensing Authorities Part III - Enforcement and Compliance G.A.2005 22-Dec-06 G.C. Information Exchange between Gambling Commission and Licensing Authorities G.A.2005 12-Jan-07 DCMS Premises Licences and Permits Fees G.A.2005 19-Jan-07 DCMS Prize Gaming Permit Regulations G.A.2005 26-Jan-07 DCMS FEC Gaming Machine Permit Regulations G.A.2005 26-Jan-07 S.E. Premises Licences Regulations ( Scotland ) G.A.2005 02-Feb-07 S.E. Premises Licences and Permits Fees ( Scotland ) G.A.2005 02-Feb-07 HMT Proposals for Remote Gaming Duty B.G.D.A.1981 16-Feb-07 DCMS Gambling Advertisements and Impact on Responsible Gambling G.A.2005 06-Mar-07 DCMS Gaming in Clubs and Alcohol Licensed Premises G.A.2005 18-Apr-07 DCMS Gaming Machine Regulations under S.240; S 235(5); S.241. G.A.2005 03-May-07 G.C. Free Draws ; Definition of payment to Enter TV Quizzes G.A.2005 09-May-07 DCMS Licensed Premises Gaming Machine Permits G.A.2005 16-May-07 DCMS Club Gaming and Club Machine Permits Regulations G.A.2005 16-May-07 DCMS Lottery Machine Interval Order G.A.2005 18-May-07 DCMS Bingo and Casino Equipment Technical Requirements G.A.2005 22-May-07 DCMS Definition of Dual-Use and Domestic Computers G.A.2005 27-May-07 DCMS Limits on Prize Gaming Regulations G.A.2005 31-May-07 G.C. Regulatory Returns and Key Events G.A.2005 19-Jun-07 DCMS Gambling at Non-Commercial Events G.A.2005 22-Jun-07 DCMS Review of Premises Licence Regulations G.A.2005 17-Jul-07 S.E. Review of Premises Licence ( Scotland ) Regulations G.A.2005 27-Jul-07
12 news
John Harrison ready to call the game Mayor calls landmark game at Carlton Bingo
layers at Carlton Bingo, ladies’ or ‘two little ducks’ when Whitley Bay welcomed a I took to the stage. Pfamiliar face to the stage ‘Calling Carlton Bingo’s on Saturday 14 April, when the 150,000th House was harder than town’s Mayor, John Harrison, I thought it was going to be. joined them to call the venue’s I don’t think I’ll be giving up my 150,000th House. day job just yet! Rooted within the local ‘Carlton Bingo has been the community, Carlton Bingo’s sole trader on the Spanish City milestone coincided with the site for a number of years and the launch of the regeneration project council recognises its support over of the Spanish City site. The that time. My visit marks the start Mayor joined players for a game in of a £60 million public-private the afternoon session – and won a partnership, which will breathe line! – before making the landmark new life into the Spanish City site. 150,000th call. This will give an enormous and The Mayor also met a number long awaited boost to the area in of Carlton Bingo’s players and terms of facilities and infrastructure presented flowers to one of its on offer.’ birthday girls, 94-year-old Welcoming Councillor Harrison Peggy Stocks. to the venue, Carlton Bingo’s Speaking after his afternoon of manager, Ellen Casey, said: ‘We bingo, the Mayor said: ‘I can tell were delighted to welcome the you from experience that bingo is Mayor as our guest caller. a social game and great fun. ‘It’s our 14th year of trading and Today was no different; I had a the day marked a significant fantastic afternoon when I joined milestone for Carlton Bingo and Carlton Bingo’s players for the the Spanish City site. With afternoon session and couldn’t bingo at the heart of Spanish City, believe it when I won. we’re looking forward to the ‘Bingo has changed since the redevelopment of the area and last time I played and there was to introducing new players to certainly no mention of ‘two fat the game.’
John Harrison joins the fun
13 online Who’s who in online bingo? Site Software Network SitePrize Bingo GlobalCom Software GlobalCom Network Network
CyberSlotz Bingo.com BingoTek Stand-alone Sports Bingo GlobalCom GlobalCom Network Closer Bingo GlobalCom Cashcade Network Two Fat Ladies GlobalCom GlobalCom Network Daily Record Bingo GlobalCom Cashcade Network UK-Bingo.net GlobalCom GlobalCom Network Foxy Bingo.com GlobalCom Cashcade Network Loquax Bingo GlobalCom GlobalCom Network Handbag Bingo GlobalCom Cashcade Network ksbingo.com GlobalCom Stand-alone icBirmingham Bingo GlobalCom Cashcade Network Think Bingo.com GlobalCom Think Bingo Network icCoventry Bingo GlobalCom Cashcade Network ThinkBingoPlus.com GlobalCom Think Bingo Network icLiverpool Bingo GlobalCom Cashcade Network Bingo Scotland GlobalCom Think Bingo Network icNewcastle Bingo GlobalCom Cashcade Network Jackpot Joy Gamesys Stand-alone icTeesside Bingo GlobalCom Cashcade Network Bingo Liner.co.uk LeapFrog Stand-alone icWales Bingo GlobalCom Cashcade Network BingoBingo UK Parlay St Minver Mirror Bingo GlobalCom Cashcade Network Bingo.uk.com Parlay St Minver Sunday Mail Bingo GlobalCom Cashcade Network Butlins Bingo.co.uk Parlay St Minver Top Ten (Apollo) GlobalCom Cashcade Network Castle Bingo Parlay St Minver The Jack Club Bingo GlobalCom Cashcade Network CheggersBingo.com Parlay St Minver Get Minted Bingo GlobalCom Cashcade Network Chit Chat Bingo Parlay St Minver abcBingo.co.uk GlobalCom GlobalCom Network iVillage Bingo Parlay St Minver Banana Bingo GlobalCom GlobalCom Network Littlewoods Bingo Parlay St Minver Bingo 4 Her GlobalCom GlobalCom Network Park Bingo.co.uk Parlay St Minver Bingo Ballroom GlobalCom GlobalCom Network Speed Dater Bingo Parlay St Minver Bingo Bongo GlobalCom GlobalCom Network Virgin Bingo Parlay St Minver Bingo Boudoir GlobalCom GlobalCom Network Winners Bingo Parlay St Minver Bingo Calling GlobalCom GlobalCom Network Yahoo Bingo Parlay St Minver Bingo Dome GlobalCom GlobalCom Network Rehab Bingo Parlay Stand Alone Bingo Fabulous.com GlobalCom GlobalCom Network 123Bingo UK Parlay Stand-alone Bingo Hall GlobalCom GlobalCom Network Astro Bingo.co.uk Parlay Stand-alone Bingo Ireland GlobalCom GlobalCom Network Bingo Palace.co.uk Parlay Stand-alone Bingo Time GlobalCom GlobalCom Network Thepalaces.com Parlay Stand-alone Bingo-Lottery GlobalCom GlobalCom Network Bingomania.co.uk Parlay Stand-alone Champagne Bingo GlobalCom GlobalCom Network Bingonanza.co.uk Parlay Stand-alone Good Lot Bingo GlobalCom GlobalCom Network Bingos.co.uk Parlay Stand-alone King Solomans Bingo GlobalCom GlobalCom Network Big Heart Bingo Parlay TGN (The Gaming Kiss My Bingo GlobalCom GlobalCom Network Network) Lastminute.com Bingo GlobalCom GlobalCom Network Bingo Boogie.co.uk Parlay TGN (The Gaming Lotto 24 Bingo GlobalCom GlobalCom Network Network) Luv 2 Bingo GlobalCom GlobalCom Network Bingo Tonic Parlay TGN (The Gaming Million-2-1 Bingo GlobalCom GlobalCom Network Network) Clicks versus Mortar and the fight
he launch rate of online presentation at this year’s AGM bingo sites appears to Top Ten all bingo search results: from Tom Aquaviva of Netratings Thave slowed in recent (see page 8), the specialist online months, but it is still Bingo – worldwide Bingo – UK only research company. What was substantially more than a trickle, Foxybingo.com Galabingo.co.uk clear from the presentation, is as new brands discover they Galabingo.co.uk Meccabingo.com that those online consumers who too can be in bingo. Meccabingo.com Sunbingo.co.uk like gaming are happy to spend How much brand extension and Sunbingo.co.uk Bingomania.com on average over an hour playing the smoking ban are driving this Bingomania.com Galabingo – Sharon Osbourne – a significant and attractive continued expansion for non-club Galabingo – Sharon Osbourne Bingobeats.com opportunity. based businesses is debatable, Bingobeats.com Whichbingo.com In establishing an online bingo but when considering the profile of Whichbingo.com Bingobase.com site it is logical that a land-based online players, brand extension Bingoboss.com Bingo.org.uk seems to be the stronger driver. Bingo.org.uk willhiil.com Online bingo has opened up bingo as a leisure activity for a the UK market follows the initial and offerings more new segment of consumers pattern exhibited in the USA, then carefully than those comfortable using the internet there will be two key distinct player operating exclusively in for leisure. groups: those who only play online the online market, in For operators with both club and those for whom online is order to successfully and online bingo offerings there is primarily a substitute for not being appeal to both groups. a small amount of crossover but able to get to their regular club. Who is using the how many people play online As such, operators trading in both internet and for what was instead of in a club is unclear. If arenas need to balance their brand the subject of a
14 online Who’s who in online bingo? Site Software Network Site Software Network
Furry Bingo Parlay TGN (The Gaming NOTWBingo Tombola Sun/News of Network) the World Network* Gardening Bingo (Emap) Parlay TGN (The Gaming Bingo Loopy.co.uk Virtue Fusion Virtue Fusion Network) Network MagicFM Bingo (Emap) Parlay TGN (The Gaming Crown Bingo.co.uk Virtue Fusion Virtue Fusion Network) Network Mother and Baby Bingo (Emap) Parlay TGN (The Gaming Simply Bingo.co.uk Virtue Fusion Virtue Fusion Network) Network New Woman Blingo (Emap) Parlay TGN (The Gaming Blue Square Bingo Virtue Fusion Stand Alone Network) Mecca Games Virtue Fusion Stand Alone Top Sante Bingo (Emap) Parlay TGN (The Gaming Mecca Bingo Virtue Fusion Stand Alone Network) Ladbrokes Bingo Virtue Fusion Stand Alone Winzingo Parlay TGN (The Gaming River Belle Bingo Virtue Fusion Virtue Fusion Network Network) William Hill Bingo Virtue Fusion Virtue Fusion Network Yours Bingo (Emap) Parlay TGN (The Gaming Bet365 Virtue Fusion Virtue Fusion Network Network) Bonanza Bingo Virtue Fusion Bonanza Network PaddyPowerBingo Parlay TGN (The Gaming Fruit Bingo Virtue Fusion Bonanza Network Network) Carlton Bingo Virtue Fusion Bonanza Network Kiwi Bingo.co.uk Playtech Playtech Capitol Bingo Virtue Fusion Bonanza Network Bingoland Network Buckingham Bingo Virtue Fusion Bonanza Network Ruby Bingo.co.uk Playtech Playtech Beach Bingo Virtue Fusion Bonanza Network Bingoland Network Coronet Bingo Virtue Fusion Bonanza Network Mapaubingo Playtech Playtech Premier Bingo Virtue Fusion Bonanza Network Bingoland Network Leo Leisure Virtue Fusion Bonanza Network Blackpool Bingo.co.uk Playtech Stand-alone Gala Bingo.co.uk Proprietary Software Stand-alone KEY COMPANIES IN ONLINE BINGO Bingo Rooms ProWager Systems BingoRoomNetwork virtuefusion.com Virtue Fusion Bingo Today ProWager Systems BingoRoomNetwork Bingo Networks Bingo Networks Alderney Bingo101 ProWager Systems BingoRoomNetwork Parlay Group.com Parlay Entertainment Daily Star Bingo ProWager Systems BingoRoomNetwork stminver.com St Minver UK Bingo Room ProWager Systems BingoRoomNetwork thegamingnetwork.com The Gaming Network Free Bingo.co.uk ProWager Systems Stand-alone playtech.com Playtech iBingo UK QuadCard Stand-alone chartwellgames.com Chartwell Technology Inc Entertainment bingotek.com Bingotek Sun Bingo Tombola Sun/News of Gamesyscorporate.com Gamesys the World Network* aquagaming.com Aqua Gaming This guide is not a definitive list of bingo sites but aims to show key sites and indicate the software on which they operate. Information is correct to the best of our knowledge but please notify us of any omissions or errors. to be seen
operator will first seek to promote environment for advertising. to existing customers, familiar with There is, however, an alternative the company. However, the real Top Five online bingo search results: to straight online advertising, opportunity lies in tapping into the Online bingo – worldwide Online bingo – UK only which is gaining popularity with a broader online consumer base and Foxybingo.com onlinebingo.co.uk variety of online businesses, this is where the challenge and onlinebingo.co.uk Galabingo.co.uk partner/affiliate schemes. These power of the click lies. Galabingo.co.uk Bingobase.com schemes operate by providing the Competition for attention in the Bingobase.com Sunbingo.co.uk media/website owner with a online bingo environment is fierce. Sunbingo.co.uk Meccabingo.com financial incentive for placing a Searching for bingo on Google banner in a high traffic area of their returns 46,600,000 results, a searching in the UK only (see table Online advertising is one option, site. The terms of the incentive figure reduced to 5,120,000 when for top ten results). As online but ideally not in pop-up format as vary from a small charge for each search remains the key method by many web browsers have software click-through, to a percentage of which consumers locate sites, that will block them. Banner ads what a customer spends. The search engine optimisation is a are an alternative, but can easily advantage of these agreements is crucial aspect of any website be over looked if not placed on that both parties are only rewarded development and maintenance, appropriate sites. As a key aspect on a results basis. As with any with specialist agencies operating of online advertising is the mindset specialist task, agencies now exist exclusively in this field. However, of the surfer, it is vital to only place to manage the interaction between as competition for placement in advertising in an environment both parties. online search results can be costly, where they might be open to the In launching and maintaining an alternative methods of promoting proposition. On this basis online site continued visibility is sites and customer recruitment are community-based websites and essential and no one method of being explored. portals provide a fertile promotion will suffice.
15 online Will smokers stay at home or go to clubs and meet friends? Smoke-free clubs are unattractive to some, but a potential delight for the 80 per cent of the UK population who are non-smokers
any online bingo operators see the now fully implemented smoking ban Mas a significant opportunity to grow their market and player spend, as committed smokers search out new leisure pursuits where they can continue to smoke. Leading online bingo operator, St Minver, has conducted research with bingo players to see if the ban has a silver lining for the online market. The survey highlights that once the no-smoking ban is fully in force:
One in three bingo club players say they will play less often; 63 per cent of smokers will increase their spend online; One in ten bingo club players will stop playing in the clubs. Castle Bingo website Buckingham Bingo website The research, involving more than 3,000 bingo players, revealed that 62 per cent of respondents are active smokers and confirms survey – 3,000 players whose opinions matter Such a move assumes that these players just how unhappy smoking bingo players are to us.’ have access to computers at home, have a about the ban. The strength of feeling smoking bingo players suitable internet connection and are comfortable According to the research, it is more likely have for the ban is something that operators using a computer. Not attributes that are that the high number of online bingo players and club managers are all very aware of. currently broadly applicable to the majority of who smoke – 62 per cent – will stop playing in Whether all smokers vote with their feet and club bingo players. clubs, with a third of them saying they will play lighters and opt to stay athome and play online Online bingo is a possible alternative for less often and 21 per cent claiming that they will is not quite so clear. While the impact of the ban players and an opportunity for business (see throw away their membership cards. Only 14 on club bingo is undisputed, a mass exodus to AGM report page 8), as broadband access and per cent of these smokers said that they will the online environment seems unlikely and is not computer ownership increases. quit smoking so they can continue playing. a view supported by all research. However, smokers will have to face life under Leigh Nissim, managing director of St Minver the ban in all aspects of their life, not just at (UK) says: ‘At the moment there is a great deal bingo, and may revise their behaviour as they
of focus on the effect the smoking ban will have make adjustments overtime and miss seeing SHUTTERSTOCK PICTURE: on bingo halls and we wanted to get the view their friends face to face. from the people that really mattered – the players. We had a phenomenal response to the
16 news Binning the butts
t’s official and there is no Bins come in all shapes and avoiding it – England became sizes for every type of Ismoke-free on 1 July, environment. The choice is vast, following on the bans in from wall-mounted to Scotland, Wales and Northern free-standing, to fixed to portable, Ireland. As smokers and their and in different finishes. cigarettes are banned from Not surprisingly, there are lots of almost all enclosed public cmpanies that have recognised places and workplaces in the the sales potential and are country, it is inevitable that they supplying shelters and bins to all will move outdoors where budgets and designs. smoking is permitted. Going forward from the Ignoring the ban can lead to a immediate aftermath of the ban in £50 fixed penalty notice for the England, however, there is likely to smoker and business owners or be an issue about clubs being managers who fail to prevent responsible for the discarded Austin White: tel: 01536 316967, someone from smoking on their butts and littering left outside www.austinwhite.ltd.uk premises can be prosecuted and their premises. Pedalbins.com: tel: 01827 fined up to £2,500. It is important for all clubs to 874100, www.pedalbins.com And as ash trays become a ensure they provide bins and clean Smoking Shelter: tel: 01457 thing of the past it will be down to up litter in order to avoid facing a 839687, www.smokers- the cigarette bin to take over and bill from the local authority for shelter.co.uk clean up. All clubs will be adhering street cleaning. Captrad Ltd: tel: 01695 680010, to the ban and ensuring that Among the companies providing www.captrad.com people do not smoke on their bins and shelters are: Macemain and Amstad Ltd: tel: ppremises. This means ensuring Broxap: tel: 01782571660. 01536 40133, that clubs provide outside bins for The No Butts Bin Company: tel: www.macemainamstad.com their players and the selection 0800 358 0085, Cigarette Bins UK: tel: 0870 available is enormous. www.nobutts.co.uk 7605 666, www.ciggybins.co.uk
17 feature Mecca hits the spot
t’s official! Mecca Bingo is the best way to spend a night out Iin Romford. Club manager Bernie Dullaghan and his colleagues have been celebrating after picking up two awards – for Best Night Time Venue and Best Customer Service – at the official Havering Community Awards 2007. Both awards were voted for by Romford people and the council received around 2,500 votes. Bernie says: ‘The staff are over the moon. We’re thrilled that all our it a fun night out, they also enjoy effort and hard work has been playing in a safe environment. recognised. If our customers Mecca Romford is a club where didn’t think we deserved it, we people come with their friends to wouldn’t have won. We’re really recognition for managers like Mecca Romford has between enjoy themselves, in a comfortable pleased, particularly as it’s a Bernie, who are positively affecting 3,500 and 4,000 visitors a week atmosphere without stretching the category that included so many the community, and transforming and is growing in popularity. Bernie purse strings.’ different types of businesses within perceptions of Romford.’ says: ‘Over the past few years we The awards were part of the the leisure industry.’ Bernie adds: ‘The awards are a have seen more and younger Havering Community Safety Council communications officer sign that people are really noticing people coming along to play, partnership, comprising the Joe Agius says: ‘Mecca Romford an improvement. It is recognition particularly in the evenings. Their licensing authority, emergency has provided a welcoming and that businesses are trying to feedback has been that not only is services and community action. safe environment for a loyal promote a safe environment customer base. These awards are for the local community.’ New Gala club celebrates with Journey South
heltenham got the event: ‘We are all very excited X-Factor when duo about opening and can’t wait to CJourney South, who show guests around our amazing starred in the hit TV talent show, new club. From a new state-of- headlined the evening’s the-art calling system ensuring opening celebrations. first-time players don’t miss a call, Gala Cheltenham threw open its to innovative electronic bingo doors for the first time in March tickets for die-hard bingo lovers. and invited everyone to see the As part of the £60 million club’s stunning new facilities. Cheltenham retail and leisure Show group Alpha Connection complex, Gala Cheltenham boasts kick-started the evening’s more than 23,000 square feet of entertainment, performing their space and houses the latest visually stunning music and dance facilities, including prize and party display, to a repertoire of timeless bingo boards and the latest classics and chart hits. The stars machines. The club also offers of the evening were Journey customers a smart new diner South who took to the main and licensed bar, with full stage for an exciting one-off disabled facilities, including an Cheltenham performance. access lift, disabled WC, hard of Gayle Morgan, the club’s hearing loop system and manager, said before the opening wheelchair positions.
18