Copyright by Tolga Ozyurtcu 2014
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Copyright by Tolga Ozyurtcu 2014 The Dissertation Committee for Tolga Ozyurtcu Certifies that this is the approved version of the following dissertation: Flex Marks the Spot: Histories of Muscle Beach Committee: Janice S. Todd, Supervisor Thomas M. Hunt Marlene A. Dixon Joan H. Neuberger Janet M. Davis Flex Marks the Spot: Histories of Muscle Beach by Tolga Ozyurtcu, B.A.; M.S. Kin. Dissertation Presented to the Faculty of the Graduate School of The University of Texas at Austin in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy The University of Texas at Austin August 2014 Dedication To memory of my mother, my first reader. To my father: nereden nereye. Acknowledgements If there is one person responsible for this project, it is my father, Huseyin Ozyurtcu. For over thirty years, he has been my biggest influence and my best friend. Together with my late my mother, he taught me to love knowledge, think independently, and trust my instincts. In his love and unwavering support, I have found the strength and confidence to be myself. I owe him everything. I am also very grateful for my stepmother Vanessa, my brother Marcos, and my sister Yasmin. It has been almost ten years since our families came together and I cannot imagine life without them—to be in their presence is to know how good life can be. I consider myself fortunate to have had the support of Dr. Jan Todd since I began my graduate education in 2008. As my dissertation advisor, Dr. Todd gave me the freedom, encouragement, and feedback necessary to complete a large and ambitious project. But Dr. Todd is more than an advisor— she is a mentor, collaborator, inspiration, and friend. She has allowed me to pursue a broad range of interests and perspectives on my path to becoming a scholar. Along the way, she has taught me much about the inner workings of academia, the makings of good writing, and the pleasures of historical research. I am similarly indebted to the rest of my dissertation committee, Drs. Marlene Dixon, Joan Neuberger, Janet Davis, and Thomas Hunt. Without their patience and support, this project would have been impossible. As dissertation readers and teachers they taught me to ask meaningful questions, integrate theory into my work, and write clearly. An extra thanks is in order to Dr. Hunt, who has been an invaluable source of wisdom and reason in my academic journey, both as a mentor and a friend. v Further thanks are due to the faculty and staff at the University of Texas at Austin who have helped me throughout my studies, especially those with the Department of Kinesiology and Health Education and the H.J. Lutcher Stark Center for Physical Culture and Sports. There are too many to name them all, but I am particularly grateful for the support of Drs. Terry Todd, John Fair, Kim Beckwith, Chris Green, Michael Sanders, and John Bartholomew. At the Stark Center, library director Cindy Slater and archivists Brent Sipes and Geoff Schmalz were great office mates and a tremendous help in conducting my research. I have also benefitted from working with a great cohort in my doctoral program, each a generous peer and excellent scholar: George Kioussis, Dominic Morais, Florian Hemme, Lauren Osmer, Ben Pollack, and Sam Twito. Many good friends have kept me sane and happy throughout the dissertation process. Seth Kessler, a willing accomplice and sounding board for ideas good and bad since we met in 2008, has convinced me that suburban Los Angeles and rural Missouri may not be so different after all. Matt Bowers has been a willing guide to academic life and a friend for the ages. CJ Stanfill, Darren Kelly, Jeff Carrillo, and Shelby Sherman Bowden deserve credit for making Austin feel like home and for teaching me that new friends can quickly become great friends. The Austin crew has gotten me through these last several years, but I would not have made it this far without the continued support of an amazing group of long-time friends: Jeff Pickett, Matt Caplan, Erol Ari, Al Brown, PJ Shakstad, Amir Shoucri, Anthony Arroyo, Jose Izquierdo II, Jordan Stuart, and Nick Troutman each deserve more thanks than I can offer here. I am especially indebted to Al Brown for his help on this project; I would not have been able to meet my deadline without his many hours of research assistance. vi Finally, I will be forever grateful to Katy Snell for her love and support in everything I do. Finishing this project would have been impossible without her. There really are no words to describe how much she means to me. vii Flex Marks the Spot: Histories of Muscle Beach Tolga Ozyurtcu, Ph.D. The University of Texas at Austin, 2014 Supervisor: Janice S. Todd The original Muscle Beach, in Santa Monica, California, is considered by many to be the birthplace of the modern physical fitness movement. From 1934 to 1958, the strip of sand south of the Santa Monica Pier offered acrobats, gymnasts, weightlifters, and bodybuilders a place to learn, train, and perform feats of physical culture. This milieu helped shape the careers of fitness luminaries like Jack LaLanne, Vic Tanny, and Steve Reeves; it also catalyzed the development of modern fitness equipment and health clubs The site’s popularity peaked in the post-war period, especially over summer holidays, when up to 2,000 spectators crowded around an elevated platform by the boardwalk to watch the annual Mr. and Miss Muscle Beach contests and other acrobatic and strength exhibitions. In the American imagination, Muscle Beach became a symbol of the mid- century California dream, the promise of sunshine, health, and good living captured in iconic images of the toned and tan beach athletes. Despite these real and symbolic legacies, Muscle Beach remains an understudied site, especially from scholarly perspectives. The essays that constitute this work examine Muscle Beach using three different historical points of engagement. In the first study, I offer a theoretical perspective for unpacking the widespread influence of Muscle Beach. Drawing from oral history interviews with several Muscle Beach legends, I argue that the role of Muscle Beach in ushering in the modern fitness movement is best understood as the result of viii social processes of innovation. In the second study, I explore the abrupt closure of Muscle Beach by the city of Santa Monica in late 1958 and I evaluate the civic legacy of the site for the city. In the third and final study, I analyze the use of Muscle Beach in the fitness magazines of Joe Weider. I argue that Weider deployed a mythic Muscle Beach, creating an imaginative take on the California dream for his readers and customers. Combined, these studies advance the historical understanding of Muscle Beach as both a real and symbolic place. ix Table of Contents Introduction ..............................................................................................................1 Locating Muscle Beach ...................................................................................3 Reading The Beach .........................................................................................5 The Essays ......................................................................................................9 Chapter 1: Critical Mass: Oral History, Innovation Theory, and the Fitness Legacy of Muscle Beach ................................................................................................14 A Brief History of Muscle Beach, 1934-1958 ..............................................17 Tales of the Tapes: The Muscle Beach Interviews and Oral History ...........21 Oral History as Evidence ............................................................21 Terminology ................................................................................23 Muscle Beach: Birthplace of Good Ideas .....................................................24 The Subjects, In Brief .................................................................25 Good Ideas: Patterns of Innovation .............................................28 Muscle Beach: a Liquid Network in the Sand ............................31 Subculture and the City: Exaptation ...........................................36 Conclusion ....................................................................................................39 Chapter 2: The Short Goodbye: Scandal, Politics, and the End of Muscle Beach 41 A story buried in the sand .............................................................................44 Muscle and the City I: Legislating Muscle Beach, 1955-1958 .....................46 Morals & Muscles: The Closure of Muscle Beach .......................................51 Allegations and Prosecution .......................................................51 Closure and Ensuing Debates: 1958-960 ....................................54 Muscle and the City II: Contextualizing the “Undesirable Element” ...........66 From Morals to Memorial: 1960-1989 .........................................................75 x Chapter 3: Go West, Young Men: The California Dream and Joe Weider’s Muscle Beach Myth ...................................................................................................79 Barthes’ Myth and Joe Weider, The Mythmaker ..........................................83 Barthes’ Myth .............................................................................83 The Sport of Bodybuilding and Joe Weider, The Mythmaker ....85 Contents of the Myth ....................................................................................89