The LEGO Group and Nintendo Build out LEGO® Super Mario™ World for Even More Customised Adventures
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The LEGO Group and Nintendo build out LEGO® Super Mario™ world for even more customised adventures The two companies expand LEGO® Super Mario™ with exciting new sets including: Master Your Adventure Maker Set, which puts kids in charge of the interactive level play like never before, three new Expansion Sets, two new Power-Up Packs, and 10 new collectible Character Packs BILLUND, November 17, 2020: The LEGO Group today announced a brand new range of sets and characters, opening up even more new adventures for the LEGO® Super Mario™ experience. Fans can expand on the LEGO Super Mario products launched earlier this year with a whole new range of sets and Collectible Characters – all designed to help them build a Super Mario world that’s unique to them and comes alive exactly how they want it to. Among the new sets is the Master Your Adventure Maker Set – a creative toolbox, which enables children to completely customise LEGO Super Mario building, play time and ways to earn coins. Using the Customisation Machine included in the Maker Set, children can change how LEGO Mario reacts to three Special Bricks, offering variety in play, excitement and an element of surprise. The Maker Set also introduces a new special Start Pipe that will shuffle the known rules of the level play, in that players are challenged to reach the Goal Pole in less time, yet with increased rewards up for grabs. The Maker Set comes with 366 pieces, all selected to ensure that children can unleash their creativity and customise their own levels for themselves or other players. The other sets introduced today are the Chain Chomp Jungle Encounter Expansion Set, the Piranha Plant Puzzling Challenge Expansion Set, the Wiggler’s Poison Swamp Expansion Set, Penguin Mario Power-Up Pack and the Tanooki Mario Power-Up Pack. Also announced today is Series 2 of the LEGO Super Mario Character Packs, all featuring an action tag that LEGO Mario can read for fans to easily integrate into the level play. Series 2 features ten brand new collectible, buildable characters. Kept a surprise until opened, fans could be getting a Huckit Crab, Spiny Cheep Cheep, Ninji, Foo, Parachute Goomba, Fly Guy, Poison Mushroom, Para-Beetle, Thwimp or a Bone Goomba. The new sets and characters will give fans the chance to, among other things, have LEGO Mario slide on his belly as Penguin Mario or spin round as Tanooki Mario. The sets will also introduce much-loved enemies including the Piranha-Plants, Larry, a Goomba, Wiggler, and Koopa Paratroopa, to the play, all of who can be defeated or played with for coin rewards. LEGO Super Mario jumped into existence earlier this year through a unique partnership between The LEGO Group and Nintendo. The adventures were kick-started with an entry-point set: LEGO Super Mario Starter Course, which includes an interactive LEGO Mario figure that collects coins in interactive level play created with LEGO bricks. Each Expansion Set and Collectible Character is designed to be used with the entry point set, featuring seven action bricks for different interactions with the LEGO Mario figure, which has LCD screens in its eyes, mouth and belly to display instant reactions to movement, colour and action bricks. Building on the existing biomes of water (blue), fire (red), sand (yellow) and grass (green), this second wave of products introduces Soda Jungle, a whole new biome characterised by its purple colour, which represents poison, that enables children to experience different reactions from LEGO Mario and new ways of playing. All sets and characters are compatible, allowing fans to combine sets and characters announced today with the Starter Course and all other LEGO Super Mario products revealed in June this year. All sets come with their own series of distinctive challenges and characters, and have also been designed to work alongside the free LEGO Super Mario app, so fans can make the most of the experience when playing solo, or when challenging friends or family members. The app hosts 3D Building Instructions for the sets, keeps track of scores and provides inspiration for builds and ways of playing to encourage continuous rebuilding and extended playtime. “It wouldn’t be Super Mario if we weren’t constantly creating new worlds and adventures for everyone’s favourite Plumber,” said Simon Kent, Design Director and Creative Lead for LEGO Super Mario, the LEGO Group. “The LEGO Super Mario sets we released earlier this year have been extremely well-received by fans and we’re really excited to build on those with even more characters and experiences today. We really want to empower users to be as creative as possible with LEGO Super Mario – and today’s expansion sets and new collectible characters have been launched to broaden the horizons of the LEGO Super Mario universe, letting players be as imaginative as possible in the way they have Mario interact with his friends – as well as defeating his enemies.” The update was shared on the LEGO Super Mario website at www.LEGO.com/SuperMario. The new Sets and Character Packs will launch on January 1st, 2021 across LEGO Brand Retail stores, www.LEGO.com and from select leading retailers around the world. The recommended retail price for the sets will be: 71380 LEGO® Super Mario™ Master Your Adventure Maker Set (366 Pieces) 59.99 USD/EUR 71381 LEGO® Super Mario™ Chain Chomp Jungle Encounter Expansion Set (160 Pieces) 19.99 USD/ 24.99 EUR 71382 LEGO® Super Mario™ Piranha Plant Puzzling Challenge Expansion Set (267 Pieces) 29.99 USD/EUR 71383 LEGO® Super Mario™ Wiggler’s Poison Swamp Expansion Set (374 Pieces) 39.99 USD/EUR 71384 LEGO® Super Mario™ Penguin Mario Power-Up Pack (18 Pieces) 9.99 USD/EUR 71385 LEGO® Super Mario™ Tanooki Mario Power-Up Pack (13 Pieces) 9.99 USD/EUR 71386 LEGO® Super Mario™ Character Packs – Series 2 4.99 USD/3.99 EUR ENDS For more information, please contact: [email protected] For Nintendo media inquiries: Eddie Garcia, [email protected], Golin, (+1) 213-335-5536 To download assets please visit: https://www.lego.com/aboutus/news/2020/november/lego-super- mario-customised-adventures About the LEGO Group: The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family- owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com. About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 750 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. .