About the Contributors

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Luís Farinha holds a PhD in management. He is Adjunct Professor at the Polytechnic Institute of Castelo Branco and Assistant Professor and researcher at the University of Beira Interior, in Portugal. His research career has focused on the links between entrepreneurship, innovation and regional competitiveness in national and international contexts. He is Founder and Dean of the Regional Helix – International Conference (http://helix.ipcb.pt/). He is the editor of two books (https://www.igi-global. com/book/handbook-research-global-competitive-advantage/123114 and http://www.springer.com/gp/ book/9783319296753) and journal articles and book chapters. It is also linked to innovation and entrepreneurship programs in cooperation with business incubators and national business associations and sectoral clusters. Previously he was a manager in companies with businesses in the international market. He was a founding partner of two companies involved in the exploitation of renewable energies.

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Heitor Alvelos, PhD Design (Royal College of Art, 2003). MFA (School of the Art Institute of Chicago, 1992). Associate Professor of Design at the University of Porto, where he directs the PhD Program in Design and ID+, Institute for Research in Design, Media and Culture / Unexpected Media Lab. Current Chair of the Scientific Board (HSS) at the Foundation for Science and Technology. Cura- tor, FuturePlaces Medialab for Citizenship, since 2008. Outreach Director of the UTAustin-Portugal Program in Digital Media (2010-2014), where he curates the FuturePlaces Medialab for Citizenship since 2008. Creative AV work since 2000 via Touch, Cronica Electronica, Ash International, 3-33.me and Tapeworm. Interests include the lexical implications of new media, the ecology of perception, and cultural criminology.

Susana Barreto is a design educator and researcher. Susana is a professor in design at the Faculty of Fine Arts, University of Porto where she is currently engaged in two research projects, Wisdom Transfer: towards the scientific inscription of individual legacies in contexts of retirement from art and design higher education and research, and Anti-Amnesia: Design research as an agent for narrative and material regeneration and reinvention of vanishing Portuguese manufacturing cultures and techniques. Susana’s research interests are focused around the role of culture in graphic communication, cross-cultural design, image globalization, visual methods and design ethics.

About the Contributors

María Benlloch-Osuna, PhD in Communication Sciences and Bachelor of Business Administration. Professor in the Department of Communication Sciences at Jaume I University (Spain). Active member of the Association for the Development of Communication -ADComunica- and member of the Brands Lab (Brazil). She has published the results of researches in scientific journals, both national and international, she and has directed theses and researches works in the framework of intangible management, communication, and brand place. She has participated in several national research projects and in some research projects and technical assistance to companies in communication issues.

Rocío Blay-Arráez, PhD in Communication Sciences. Professor of Communication and Social Sciences Public Relations at the Jaume I University (Spain). Member Director Board at the Illustrious Official College of Advertisers and Public Relations of the Valencian Community. Partner of Dircom (National Association of Communication Directors) and AdComunica (Provincial Association for the development of Communication in Castellón). She has directed several theses on management and corporate communication management of the place brand, and city brand and on personal brand and also, on the image of homeopathy, all of them classified as outstanding cum laude. She is also the author of different articles and book chapters, in national and international scientific publications. She has been participating for more than ten years in some research projects and technical assistance to companies in communication issues.

Carlos Capela obtained the Mechanical Engineering degree in 1992 from the University of Coimbra. He received the PhD degree from the University of Coimbra in 2003 with one thesis about “Comportamento em serviço de peças entalhadas em compósitos acrílicos sujeitas a solicitações termomecânicas”. He is Professor at Department of Mechanical Engineering, ESTG, Polytechnic Institute of Leiria since 1997 where is currently Professor coordinator since 2012. His main areas of research are within the mechanical behaviour of materials, particularly processing of materials, fatigue and fracture of composite materials.

Cristina Caramelo Gomes gained her PhD from the University of Salford, UK, where she also conducted her postdoctorate research in Inclusive Design. This was also the topic of her public association exams at the Faculty of Architecture, University of Lisbon. Full Professor at Lusíada University of Lisbon where she teaches subjects for the undergraduate course in Architecture and Design. She is an integrated researcher at CITAD (Research Centre for Architecture) at Lusíada University and a researcher at CIAUD (Research Centre for the Territory. Architecture and Design) at the University of Lisbon. She coordinates LabCor and her research has been disseminated in international conferences and publications (articles, book chapters and one book) Her areas of research broach topics in Interaction Design, User Experience, Inclusive Design, Colour and Digital Technologies. Her research gives particular attention to intelligent objects and environments in view of the requirements for physical and digital interaction, essential to qualify the experience of the users.

Luis Celorrio is Industrial Engineer (University of Valladolid, Spain) Ph.D. (University of La Rioja, Spain) Associate Professor at University of La Rioja (Spain).

Abhishek Chatterjee is Research Coordinator-Anti Amnesia-Design research as an agent for narrative and material regeneration and reinvention of vanishing Portuguese manufacturing cultures and techniques. (POCI-01-0145-FEDER-029022).

325 About the Contributors

Jorge Cunha is Assistant Professor at the Department of Production and Systems, Engineering School, University of Minho, Portugal, and his a researcher on ALGORITMI Research Centre, Portugal. He holds a degree in Economics (1996), a MSc in Financial Economics (1999), both from Faculty of Economics, University of Coimbra, and a PhD in Production and Systems Engineering (2005) from Uni- versity of Minho, Portugal. His recent research interests are on the social innovation process, economic impact studies, and strategic investment decisions. Currently, he is Principal Investigator of a FCT funded project “Development of a Conceptual Process Model and Metrics Framework for Social Innovation”.

Fernando Delgado is the Director of the Chair of Corporate Branding at the University of Alicante (UA, Spain) and director of the Research Group of Corporate Branding, UA_Brandscience. Also, since 2002 he has been a senior lecturer of Communication and Corporate Brands at the University of Ali- cante. He leads the research project Consumer Products Brands and Principles of the New Economy: Collaboration, Communication and Transparency. From 2008 to 2017 he was Director of the Chair of Family Business at the University of Alicante. Among his books, we can highlight Rebelión en las marcas (LID Editorial, 2012), which obtained an award by Fundación Everis, and Brand Placement: integración de marcas en la ficción audiovisual (Gedisa, 2006), the most cited work on this topic in Spanish. He regularly publishes in impact journals and is a member of scientific and editorial committees. He has been recognised for two six-year research periods by the Spanish Assessment Committee for Research Activities (CNEAI). He participates in doctorate programmes and postgraduate courses in several coun- tries and in various competitive research projects, both at national and international levels, on business, reputation and communication. He has given lectures in practically every university department, which can give us an idea of the cross-disciplinary nature of his research work. Dr Olivares Delgado is a visiting scholar in European and Latin American universities. His preferred research areas are the management of corporate intangible assets and the creation of value; corporate brands and product labels; consumer products; and family-owned businesses. He has organised numerous sessions and scientific seminars on those topics and has directed many doctoral dissertations and countless master’s and degree end projects. For several years he co-directed the Official Master course in Communication and Creative Industries (UA). He teaches In Company training courses on corporate purpose, strategic vision, and family legacy and values. He was assistant head of the Department for two years. He is a co-founding member of the International Brand Observatory. He is the publisher in Spain of the scientific journal Brandtrends Journal. He is also a member of the scientific committee of the International Branding Congress (Brazil, Portugal, Colombia). Website: http://fernandolivares.com.

Ana Espada has a strategic thinking and entrepreneurial spirit with strong relationship capabili- ties. 20 Years working in between business, universities and governmental agencies. Accountable for partnerships and passionate about innovation, leads business through innovative processes, providing mentorship, guidance and support to new projects. Recently joint Start it KBC as startups mentor. An international and cross-cultural profile with experience in all aspects of general management, strategy and business development. Doctoral researcher on the shifting from a linear to a circular economy, on a specific subject of mapping design strategies for plastic-packaging and circular business models.

Maria João Félix is graduated in Product Design from the Superior School of Arts and Design, Matosinhos (E.S.A.D.), has a Master in Industrial Design from the Oporto University - Engineering De- partment (F.E.U.P.), and his PhD is in Design, from the University of Lisbon – Architecture Department

326 About the Contributors

(F.A.U.L.).Maria João is a researcher, an industrial designer, as well as an Industrial Design Professor, and Director of the Master on Product Design and Development (MDDP) at the Polytechnic Institute of Cávado and Ave, in Barcelos - Portugal. She’s member of CIAUD Research Centre for Architecture, Urban Planning and Design, and she was the Co-founder and Creative Director of MJG- Interior Design – Portugal, since 2000.

Leire Fernández Iñurritegui is Doctor of Fine Arts. Professor of University in Design. Director of the Research Group in Graphic Design and Typography of the Universidad del País Vasco/Euskal Herriko Unibertsitatea.

Sara Filipe, PhD in Marketing, is Associate Professor at Polytechnic Institute of Castelo Branco and Director of Management School of Idanha-a-Nova. Her research areas are marketing, country brand, brand management and tourism. She is the author of several published articles and has participated in conferences, seminars and national and international conferences.

Ana Rita Garcia, PhD student in Communication Sciences at Universidade da Beira Interior, is Associated Professor at Polytechnic Institute of Castelo Branco. Her research areas are communication, reception studies, collective memory and tourism. She is the author of several published articles and has participated in conferences, seminars and national and international conferences.

Marcelo Gaspar is a Professor and the Head of the Degree in Industrial Engineering and Manage- ment at the Polytechnic of Leiria. As part of his scientific activity, he is currently an integrated member of the Center for Rapid and Sustained Product Development (CDRSP) of the same Polytechnic. He is author/co-author of several national invention patents, scientific publications in peer-reviewed journals, communications at international and national conferences. His research interests focus on the development of new products and services, circular economy and sustainability, as well as in the characterization of materials in service.

Dan Glăvan is a graduate Timisoara Politechnical Institute in 1988, title of Doctor in industrial engineering 1999, working in Aurel Vlaicu University Arad, Romania, dean of Faculty of engineering, 13 books as author,12 ISI-Clarivate Papers, 21 oter-Scopus, 128 papers in different Conferences in Romania and abroad, 3 patents registred on WOS

Helena Grácio graduated in Industrial Design in 2001, at Lusíada University of Lisbon, in 2005 post-graduated in Contemporary Jewelry at the Faculty of Fine Arts of Lisbon. In 2013 founded Crafts- 2Design, a cultural nonprofit association, where she developed cultural and social projects specifically linked to local communities. Currently develops research in design, she is a PhD student at the Faculty of Architecture from the University of Lisbon with a research in a design field. She is a research member at CIAUD, and at Arts and Design at the Interdisciplinary Center for Educational Studies of the Lisbon Higher Education School, she is also president of Crafts2Design Cultural Association, and assistant professor at the School of Education in Lisbon Polytechnic, where she teaches in curricular unities in design field. Helena regularly publishes national and international articles in specialized journals and frequently participates in international and national academic conferences in design field.

327 About the Contributors

José Manuel Hernández-Mogollón is a Professor at the Department of Business Management and Sociology, School of Business, Finance and Tourism, University of Extremadura, Spain. He holds a PhD in Economics and Business Management, and he is the author of various papers in Spanish and international journals and chapters in edited volumes. His research interests focus on marketing and tourism management.

Eduardo Herrera Fernández is Doctor of Fine Arts. Professor of University in Design. Director of the Research Group in Graphic Design and Typography of the Universidad del País Vasco/Euskal Herriko Unibertsitatea.

Jorge Juliao is a Senior Lecturer in Operations Management and Information Systems at Católica Porto Business School in Portugal. His experience includes an operations engineer position in the paper industry, teaching at Universidade Católica Portuguesa, at the Engineering School and Business School, university management positions, as School senior associate dean, head of school and department, and consultancy experience in project evaluations. He has published several research papers in refereed academic journals, conference proceedings, books, and practitioners’ journals. His research interests focus on operations management and circular economy.

Elizete Kreutz graduated in Languages Portuguese/English. Specialist in English and American Literature (Univates/Brazil). PhD and an MA in Social Communication (PUCRS/Brazil). Post-docs: Multimodal Discourse of Mutant Brands (UnB/Brazil), Narrative Dimensions of Mutant Brands (UWL/ London/UK), Brand Transparency (UA/Span) and Advertising in Contemporaneity (PUC/Chile). Pro- fessor and researcher at Univates in Rio Grande do Sul, Brazil, and invited fellow of other national and international institutions (BrandScience: Chair of the Corporate Brand of University of Alicante, Spain; Discourses in the Social Practices at the University of Brasilia, Brazil; Organizational Communication, Culture and Power Relations at Federal University of Rio Grande do Sul, Brazil; Brand & Business, Univates, Brazil and Marketing at Federal University of Rio Grande do Norte, Brazil). Director of Marcas Mutantes Consultoria and founder member and president of the Observatório de Marcas.

Cláudia Raquel Lima is Professor of Design, Typography and Drawing at Universidade Lusófona do Porto and researcher at ID + - Institute of Research in Design, Media and Culture, and is developing the “Wisdom Transfer” project funded by the Foundation for Science and Technology (FCT). She has a PhD in Digital Media (University of Porto, 2015) where she researched communication practices of public libraries on the web. As a result of her research, the book “Biblioteca em Rede: Comunicação Integrada no Contexto das Culturas Participativas“ [Library Network: Integrated communication in the context of participatory cultures] was published in 2015. Her research interests include the study of communication practices of Portuguese public libraries on the web; strategies and methodologies of Design Thinking for the development of design projects; study of photography as a social document. On these subjects she has participated in several conferences and published several articles in scientific journals.

Daniel Martins (Ph.D. in Design) is a communication designer and professor at the Polytechnic Institute of Castelo Branco, works, mainly, in the Visual Corporate Identity area. Ph.D. in Design at Architecture Faculty from Lisbon Technical University, member of CIAUD - Center for Research in Architecture, Urban Planning, and Design, dedicated to a study entitled “Typography as Corporate Identity sign.” He

328 About the Contributors

has a Degree in Communication Design, specialty in Graphic Design and Advertising (by ESTGP); a Master in Design, Materials and Product Management by the University of Aveiro, where he presented the dissertation entitled “Corporate Identity Management: from sign to code.”

Nuno Martins, PhD in Digital Media (2013) from the University of Porto, having been a doctoral fellow of the UT Austin-Portugal Program of the Foundation for Science and Technology; Master in Multimedia Art (2007) and a degree in Communication Design (2003) from the Faculty of Fine Arts of the University of Porto. In 2002, during his undergraduate degree, he was a fellow of the Socrates / Erasmus Program, having studied at the Willem de Kooning Academy - Hogeschool Rotterdam, in the Netherlands. Associate Professor at the School of Design (ESD) of the Polytechnic Institute of Cávado and Ave (IPCA); Director of the master’s degree in Digital Design; and Coordinator of the Disciplin- ary Area of Communication Design. Since 2008, he lectures at IPCA in the degree courses in Graphic Design and in the Master in Digital Design. ID+ Integrated Researcher (Institute for Research in Media Design and Culture), regularly attending conferences and international scientific publications in the field of Communication Design; and Founder and Chairman by DIGICOM - International Conference on De- sign & Digital Communication. He has won numerous awards, including the following: 2 Graphis Gold Award (2015 and 2014, USA); Graphis Silver Award (2014, USA); 1st prize - Mascot of the Oceanário of Lisbon (co-authored with Pedro Teixeira); 1st prize - Mascot of the Water Pavilion of Porto; 1st prize - Porto Digital logo; 1st Prize “Winner Online” in the contest Webdesign 2004, promoted by ESTAL; and 1st Prize in the Contest “Papies 2006” (category “Papies of the Internet”).

João Neves is a Communication Designer and Senior Lecturer - Associate Professor in the field of Communication Design in the Polytechnic Institute of Castelo Branco - Superior School of Arts (Por- tugal). Graduation in Technology and Graphic Arts (Polytechnic Institute of Tomar), Master MPhil in Design, Materials and Product Management (University of Aveiro) and PhD in Design (Faculty of Ar- chitecture, University of Lisbon). Researcher since 2008 of CIAUD - Research Centre for Architecture, Urbanism and Design (Faculty of Architecture, University of Lisbon), and currently Effective Investigator in Design area. Expert of Technical Committee 46 (Fire safety and graphic symbols), Subcommittee 4 (Safety pictograms and symbols), Working Group 1 (Safety signs) from the Portuguese Quality Institute. Member of several juries, scientific supervisor and co-supervisor of several doctoral thesis, dissertations, internships and academic projects related with communication design, wayfinding, information design, signage and signaling. Presents regularly communications and publishes in scientific journals, congress proceedings and other publications in the design field. Since 1998, it develops graphic designer activity and is member (and founder) of the National Designers Association.

José Vasco Matos Neves is a communication designer, and professor at the Polytechnic Institute of Castelo Branco, Portugal. Graduated in Technology and Graphic Arts by the Polytechnic Institute of Tomar, Master in Design, Materials, and Product Management by the University of Aveiro and Ph.D. in Design by the Faculty of Architecture of Lisbon. Researcher since 2008 at CIAUD - Center for Research in Architecture, Urbanism and Design, Faculty of Architecture, Technical University of Lisbon.

Fernando Oliveira, PhD in design from FA/ULisboa and Master in Design and Visual Culture (IADE, Lisbon, 2007). He has a degree in Visual Design (IADE, Lisbon, 1994). He has been in higher education for over 18 years at IADE-CREATIVE UNIVERSITY/IADE-UNIVERSIDADE EUROPEIA

329 About the Contributors

and have the coordination of MA courses. Currently teaches the curricular units of Visual Design Project (MA in Design and Visual Culture), Branding (MA in BRANDING and Fashion Design/MA in Design Managment) Visual Information and communication design (BA in Creative Technologies). He belongs to the board of review of many cientific magazines and conferences. He is the author of the workshops “Picto(move)grams”, taught at the German school - Hoschule für Gestaltung Schwäbisch Gmünd in 2009; “Pictogram Stories”, taught at Ljubljana Design Academy in Slovenia in 2011; “DiaBrands”, taught at Ljubljana Design Academy, in Slovenia, and at Universidade Federal of Santa Catarina (UFSC) in 2013. He has active participation in international conferences, published book chapters and articles in the field of Branding, typography, Graphic Design and Visual Culture. He is the author and curator of the exhibition Type Studies 2013, which will integrate the biennial of Experimenta Design 2013. As an independent professional he is an expert in Branding and visual identity systems of which recent examples are Bio Design - Bio Circular Economy Research Project; Matta Shapes - Surfboards; Papori _Digital Marketing Corque - Designing Living Objects, Iade - Creative University And Alumni Iade; Areias Do Seixo - Charme Hotel or Atrium Investimentos.

Teresa Paiva is a professor in the field of Management and Marketing at Guarda Polytechnic Institute (IPG), Ph.D. in Management, specialization in Marketing, Consumer Behaviour area, holds a master’s degree in Business Sciences, specializing in Strategic Management and Business Development and a degree in Economics, and a post-graduation course in Direction of incubators, accelerators and entrepreneurial development centres by the University of Salamanca, and is a certified trainer of Management and Entrepreneurship. Develops research in the area of Marketing, Innovation and Entrepreneurship where has several scientific and technical publications and develops activity in trends and product innovation, engaging in different collaborations with other organizations. Has experience in coordinating and participating in scientific and applied research projects, co-financed by national and/or European funds. Has experience as evaluator for the renewal of the EIT Label, as evaluator of business projects and plans, Erasmus+ applications for KA2, as scientific reviewer and as master and doctoral thesis tutor and jury. Responsible for the research area of SPACE Network.

Eliana Penedos-Santiago, PhD in Drawing (2012) at San Carlos Faculty of Fine Arts, Polytechnic University of Valencia, Spain. Master in Digital Arts at the Portuguese Catholic University (2001) and graduated in Visual Communication Design at ESAD (1998). Faculty member of the Communication Design course at ESAD between 2003 and 2018, University Institute of Maia (between 2003 and 2015), Fernando Pessoa University (between 2007 and 2009) and Lusófona University of Porto (between 2013 and 2014). Researcher at ID+, currently under the project Wisdom Transfer-Towards the scientific inscription of individual legacies in contexts of retirement from art and design higher education and research (POCI-01-0145-FEDER-029038).

João Carlos Plácido da Silva is a postdoctoral student in Design and professor of the Observation Design discipline at UNESP (2018); Doctor of Design from UNESP (2017); Has a Master in Design from UNESP (2012); and degree in Industrial Design from UNESP (2009); drawing teacher at Sketch Course in Bauru, Sketch Art School (2017). Taught for Design and Architecture courses at the University of the Sacred Heart -USC (2017) and UNIP (2012). Participating in the Design Course Council and the USC Design and Architecture Structuring Development Core. He has worked on various graphic campaigns and advised PFproDesign on product development. Has experience in Industrial Design (Design), fo-

330 About the Contributors

cusing on Visual Programming and Product Design, acting on the following subjects: design, graphic design, product design, informational ergonomics, design methodology, graphic branding, transportation, photography, innovation and manual design.

Daniel Ferreira Polónia is an Invited Assistant Professor in the Department of Economics, Manage- ment, Industrial Engineering and Tourism at University of Aveiro in Portugal. He is also a member of the same university’s Governance, Competitiveness and Public Policies (GovCoPP) Research Unit. He holds a PhD in Electrical Engineering and Bachelor’s in Electronic Engineering. His research interests lie in the area of healthcare management and innovation.

Armando Ramalho is a professor at Polytechnic Institute of Castelo Branco; Head of Electrotech- nical and Industrial Engineering Department; Research field: Fatigue, Mechanical Characterization of Materials, Numerical Simulation, Finite Element Analysis.

Cátia Rijo has a PhD in Design from the Faculty of Architecture of Lisbon, master’s in graphic design and a Degree in Visual Design both from IADE. In 2016 founded DESIGNLAB4U, professional laboratory that immerse the students in real pedagogical work, offering the opportunity to collaborate with real projects, with a community projection, generated in an immersive context of learning, as well as the development of cultural and social enrichment activities. She is currently Assistant Professor at Education School of Lisbon Polytechnic, where she coordinates and teaches curricular unities related to Design and she is member of the coordination team of the Visual Artes and technologies degree in the same institution. She is coordinator of the research line in Arts and Design at the Interdisciplinary Center for Educational Studies of Education School of Lisbon and research member at CIAUD. She regularly publishes national and international articles in specialized journals and frequently participates in international and national conferences. She is the chair of the Image Research Network and is a member of the scientific committee in several scientific journals and conferences. She is supervisor of master´s and doctoral thesis and is regularly invited to participate in master’s and doctoral juries.

Ricardo Gouveia Rodrigues is Auxiliary Professor at the University of Beira Interior, Portugal. He holds a Ph.D. in Business and completed the European Doctoral Programme in Entrepreneurship and Small Business in the University Autonoma de Barcelona, Spain, and Växjö University, Sweden. He is currently a researcher and deputy director of NECE-UBI – Research Centre for Business Sciences. His main research interests are Entrepreneurial Marketing, Entrepreneurship Education, and Social Marketing, but he’s also interested in studying the impact of marketing efforts on themes such as physical activity and children behaviour. He has published more than 50 papers in international journals and chapters in international books. He has participated in several national projects, namely the implementation of a pilot programme of Entrepreneurship Education in secondary schools and its impact assessment, and he has coordinated an international project on the impact of Entrepreneurship Education.

Carlos Alberto Fernandes Sampaio is an Invited Assistant Professor at Polytechnic Institute of Cas- telo Branco, researcher and entrepreneur. He holds a PhD in Business Management. His main research interests are Marketing, Service Quality and Hospitality Industry, and he is author of various papers and Portuguese and international journals and chapters in edited volumes.

331 About the Contributors

Gilberto Santos is a Professor at Polytechnic Institute Cávado Ave, Barcelos, Portugal. He holds an Aggregation (DSc) title in Industrial Engineering from de New University of Lisbon and a PhD degree in Mechanical Engineering from Minho University, Portugal. His current research interests include industrial and mechanical engineering, namely innovation, quality systems and Integrated Management Systems. Gilberto participated as a speaker in several national and international conferences and he is currently author of several publications in Integrated Management Systems (IMS) – QES (quality, environment and safety) (books, papers in international and national journals). He is member of the research team of several IMS – QES research projects and also supervises Master and PhD thesis, as well, reviewer of international journals. Gilberto founded a master’s course on ‘Integrated Management Systems QES’ at the College of Technology of Polytechnic Institute Cávado, being the Director of the MSc Programme during the first seven editions.

Agostinho da Silva, Management, PhD Mechanical Engeneering, Master Strategy and International Investment, Master Managing Director at CEI Group Professor at the Leiria Polytechnic Institute In- dustry4.0 Researcher. Agostinho da Silva is Industry4.0 expert and Managing Director at CEI Group (ceigroup.net), specialized in Industry4.0 factories design, with the Master degree in Mechanical Engi- neering, the Master degree in Strategy and International Investment and the PhD degree in Industry4.0 Improve with High Distinction. His main area of specialization and research is the Digital Manufacturing, Simulation and Optimization. Project Leader in several projects since 2001 which have involved more than 100 companies and 50 Academic Research Units, he has been awarded the honour of Comendador da Ordem do Mérito Empresarial, Classe do Mérito Industrial, by His Excellency The President of the Republic of Portugal. Presently is collaborating as Professor in the Department of Management and In- dustrial Engineering at the Leiria Polytechnic Institute (ipleiria.pt) and is research member at Advanced Studies in Management and Economics Center of the University of Évora (CEFAGE), research member at Marine and Environmental Sciences Centre, Polytechnic of Leiria, Portugal (MARE) and research member at Computer Science, Communication Research Centre, Polytechnic of Leiria, Portugal (CIIC).

Jose Silva has seventeen years of experience as a Professor and researcher in Visual Communication in the School of Applied Arts (ESART) - Castelo Branco Polytechnic Institute. Research and coordination practice in commercial projects and educational projects. Is a full member of the Research center in Architecture Design and Urbanism of the Faculty of Architecture, University of Lisbon. Research experience in educational projects with bLearning strategies acquired in teaching practice and research projects, Master’s project (two-year master’s degree) - “Online Learning Module for learning of visual continuity - Design, development, and validation.” The Ph.D. project - “iconography musical applied as rhythmic montage score - Teaching module, Design, implementation, and test.” The Ph.D. research focused on trans-codification practices (Cl Lévi-Strauss bricolage concept), where drawing functioned as a problem-solving strategy, stimulating the reasoning through pictures, to understand what thinking emerges while drawing and how representational skills help students in problem-solving tasks. Ten years of experience, as coordinator and researcher, in the development of interfaces between academia and various institutional and commercial organizations. Experience in applying qualitative diagnostic design methodologies as product lever solutions, low-cost strategies for micro-companies, allowing new market positioning approaches at the level of the image. The experience that stimulated the present

332 About the Contributors

post-doctoral project entitled “Value Co-creation in Digital Design through Visual Exploratory Assess- ment.” Experience in developing learning experience strategies that empower the insertion of students in private and public companies.

Sara Silva is a web designer and writer from Portugal, currently pursuing a master’s degree in Digital Design at Instituto Politécnico do Cávado e do Ave in Barcelos, Portugal.

Benny Tjahjono is Professor of Supply Chain Management and leader of the Sustainable Produc- tion and Consumption cluster at the Centre for Business in Society (CBiS), Coventry University. He has a vested interest in sustainability and environmental conservation. Over the last five years he has focused his overarching research area on Sustainable Operations and Supply Chain Management, in particular, the exploration of the Circular Economy principles in manufacturing processes. He proposes an environmentally-conscious manufacturing systems design method as an innovative way to achieve the triple bottom line objectives; ‘doing good for people, planet and profit’. He was one of the Principal Investigators of a consortium consisting of seven universities in Europe being awarded the Horizon2020 MSCA Innovative Training Network aiming to formulate the service-oriented business for the European Circular Economy. He is a member of several journal editorial boards.

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