324 About the Contributors Luís FarinhaholdsaPhDinmanagement.HeisAdjunctProfessoratthePolytechnicInstituteof .CasteloBrancoandAssistantProfessorandresearcherattheUniversityofBeiraInterior,inPortugal -Hisresearchcareerhasfocusedonthelinksbetweenentrepreneurship,innovationandregionalcom –petitivenessinnationalandinternationalcontexts.HeisFounderandDeanoftheRegionalHelix .InternationalConference(http://helix.ipcb.pt/).Heistheeditoroftwobooks(https://www.igi-global /com/book/handbook-research-global-competitive-advantage/123114andhttp://www.springer.com/gp -book/9783319296753)andjournalarticlesandbookchapters.Itisalsolinkedtoinnovationandentre preneurshipprogramsincooperationwithbusinessincubatorsandnationalbusinessassociationsand .sectoralclusters.Previouslyhewasamanagerincompanieswithbusinessesintheinternationalmarket .Hewasafoundingpartneroftwocompaniesinvolvedintheexploitationofrenewableenergies *** Heitor Alvelos,PhDDesign(RoyalCollegeofArt,2003).MFA(SchooloftheArtInstituteof Chicago,1992).AssociateProfessorofDesignattheUniversityofPorto,wherehedirectsthePhD PrograminDesignandID+,InstituteforResearchinDesign,MediaandCulture/UnexpectedMedia -Lab.CurrentChairoftheScientificBoard(HSS)attheFoundationforScienceandTechnology.Cura tor,FuturePlacesMedialabforCitizenship,since2008.OutreachDirectoroftheUTAustin-Portugal PrograminDigitalMedia(2010-2014),wherehecuratestheFuturePlacesMedialabforCitizenship since2008.CreativeAVworksince2000viaTouch,CronicaElectronica,AshInternational,3-33.me andTapeworm.Interestsincludethelexicalimplicationsofnewmedia,theecologyofperception,and .culturalcriminology Susana Barretoisadesigneducatorandresearcher.SusanaisaprofessorindesignattheFacultyof :FineArts,UniversityofPortowheresheiscurrentlyengagedintworesearchprojects,WisdomTransfer towardsthescientificinscriptionofindividuallegaciesincontextsofretirementfromartanddesign highereducationandresearch,andAnti-Amnesia:Designresearchasanagentfornarrativeandmaterial regenerationandreinventionofvanishingPortuguesemanufacturingculturesandtechniques.Susana’s ,researchinterestsarefocusedaroundtheroleofcultureingraphiccommunication,cross-culturaldesign .imageglobalization,visualmethodsanddesignethics   About the Contributors .María Benlloch-Osuna,PhDinCommunicationSciencesandBachelorofBusinessAdministration ProfessorintheDepartmentofCommunicationSciencesatJaumeIUniversity(Spain).Activemember oftheAssociationfortheDevelopmentofCommunication-ADComunica-andmemberoftheBrands -Lab(Brazil).Shehaspublishedtheresultsofresearchesinscientificjournals,bothnationalandinter ,national,sheandhasdirectedthesesandresearchesworksintheframeworkofintangiblemanagement communication,andbrandplace.Shehasparticipatedinseveralnationalresearchprojectsandinsome .researchprojectsandtechnicalassistancetocompaniesincommunicationissues Rocío Blay-Arráez, PhD in Communication Sciences. Professor of Communication and Social SciencesPublicRelationsattheJaumeIUniversity(Spain).MemberDirectorBoardattheIllustrious OfficialCollegeofAdvertisersandPublicRelationsoftheValencianCommunity.PartnerofDircom NationalAssociationofCommunicationDirectors)andAdComunica(ProvincialAssociationforthe) -developmentofCommunicationinCastellón).Shehasdirectedseveralthesesonmanagementandcor ,poratecommunicationmanagementoftheplacebrand,andcitybrandandonpersonalbrandandalso ontheimageofhomeopathy,allofthemclassifiedasoutstandingcumlaude.Sheisalsotheauthorof differentarticlesandbookchapters,innationalandinternationalscientificpublications.Shehasbeen participatingformorethantenyearsinsomeresearchprojectsandtechnicalassistancetocompanies .incommunicationissues .Carlos CapelaobtainedtheMechanicalEngineeringdegreein1992fromtheUniversityofCoimbra HereceivedthePhDdegreefromtheUniversityofCoimbrain2003withonethesisabout“Comportamento emserviçodepeçasentalhadasemcompósitosacrílicossujeitasasolicitaçõestermomecânicas”.Heis ProfessoratDepartmentofMechanicalEngineering,ESTG,PolytechnicInstituteofLeiriasince1997 whereiscurrentlyProfessorcoordinatorsince2012.Hismainareasofresearcharewithinthemechanical .behaviourofmaterials,particularlyprocessingofmaterials,fatigueandfractureofcompositematerials Cristina Caramelo GomesgainedherPhDfromtheUniversityofSalford,UK,whereshealso -conductedherpostdoctorateresearchinInclusiveDesign.Thiswasalsothetopicofherpublicassocia tionexamsattheFacultyofArchitecture,UniversityofLisbon.FullProfessoratLusíadaUniversityof LisbonwheresheteachessubjectsfortheundergraduatecourseinArchitectureandDesign.Sheisan integratedresearcheratCITAD(ResearchCentreforArchitecture)atLusíadaUniversityandaresearcher atCIAUD(ResearchCentrefortheTerritory.ArchitectureandDesign)attheUniversityofLisbon.She coordinatesLabCorandherresearchhasbeendisseminatedininternationalconferencesandpublications articles,bookchaptersandonebook)HerareasofresearchbroachtopicsinInteractionDesign,User) Experience,InclusiveDesign,ColourandDigitalTechnologies.Herresearchgivesparticularattention ,tointelligentobjectsandenvironmentsinviewoftherequirementsforphysicalanddigitalinteraction .essentialtoqualifytheexperienceoftheusers ,Luis CelorrioisIndustrialEngineer(UniversityofValladolid,Spain)Ph.D.(UniversityofLaRioja .(Spain)AssociateProfessoratUniversityofLaRioja(Spain -Abhishek ChatterjeeisResearchCoordinator-AntiAmnesia-Designresearchasanagentfornar rativeandmaterialregenerationandreinventionofvanishingPortuguesemanufacturingculturesand .(techniques.(POCI-01-0145-FEDER-029022 325 About the Contributors Jorge CunhaisAssistantProfessorattheDepartmentofProductionandSystems,Engineering .School,UniversityofMinho,Portugal,andhisaresearcheronALGORITMIResearchCentre,Portugal HeholdsadegreeinEconomics(1996),aMScinFinancialEconomics(1999),bothfromFacultyof -Economics,UniversityofCoimbra,andaPhDinProductionandSystemsEngineering(2005)fromUni versityofMinho,Portugal.Hisrecentresearchinterestsareonthesocialinnovationprocess,economic impactstudies,andstrategicinvestmentdecisions.Currently,heisPrincipalInvestigatorofaFCTfunded .”project“DevelopmentofaConceptualProcessModelandMetricsFrameworkforSocialInnovation Fernando DelgadoistheDirectoroftheChairofCorporateBrandingattheUniversityofAlicante UA,Spain)anddirectoroftheResearchGroupofCorporateBranding,UA_Brandscience.Also,since) -2002hehasbeenaseniorlecturerofCommunicationandCorporateBrandsattheUniversityofAli :cante.HeleadstheresearchprojectConsumerProductsBrandsandPrinciplesoftheNewEconomy Collaboration,CommunicationandTransparency.From2008to2017hewasDirectoroftheChairof FamilyBusinessattheUniversityofAlicante.Amonghisbooks,wecanhighlightRebeliónenlasmarcas LIDEditorial,2012),whichobtainedanawardbyFundaciónEveris,andBrandPlacement:integración) demarcasenlaficciónaudiovisual(Gedisa,2006),themostcitedworkonthistopicinSpanish.He regularlypublishesinimpactjournalsandisamemberofscientificandeditorialcommittees.Hehas beenrecognisedfortwosix-yearresearchperiodsbytheSpanishAssessmentCommitteeforResearch -Activities(CNEAI).Heparticipatesindoctorateprogrammesandpostgraduatecoursesinseveralcoun ,triesandinvariouscompetitiveresearchprojects,bothatnationalandinternationallevels,onbusiness reputationandcommunication.Hehasgivenlecturesinpracticallyeveryuniversitydepartment,which cangiveusanideaofthecross-disciplinarynatureofhisresearchwork.DrOlivaresDelgadoisavisiting scholarinEuropeanandLatinAmericanuniversities.Hispreferredresearchareasarethemanagement ofcorporateintangibleassetsandthecreationofvalue;corporatebrandsandproductlabels;consumer products;andfamily-ownedbusinesses.Hehasorganisednumeroussessionsandscientificseminarson .thosetopicsandhasdirectedmanydoctoraldissertationsandcountlessmaster’sanddegreeendprojects Forseveralyearsheco-directedtheOfficialMastercourseinCommunicationandCreativeIndustries UA).HeteachesInCompanytrainingcoursesoncorporatepurpose,strategicvision,andfamilylegacy) andvalues.HewasassistantheadoftheDepartmentfortwoyears.Heisaco-foundingmemberof theInternationalBrandObservatory.HeisthepublisherinSpainofthescientificjournalBrandtrends ,Journal.HeisalsoamemberofthescientificcommitteeoftheInternationalBrandingCongress(Brazil .Portugal,Colombia).Website:http://fernandolivares.com -Ana Espadahasastrategicthinkingandentrepreneurialspiritwithstrongrelationshipcapabili ties.20Yearsworkinginbetweenbusiness,universitiesandgovernmentalagencies.Accountablefor