DOCSLIB.ORG

Understanding Hispanics

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Understanding Hispanics Hispanic Research Inc. Turning marketers into Latin lovers - www.hispanicresearch.com Capabilities Presentation Prepared for: June 13, 2010 1 Springfield Rd., East Brunswick, NJ 08816 - Tel. (732) 613-0060 - Fax (732) 613-8612 - Email: [email protected] Hispanic Research Inc. Table of Contents Services.............................................................................................................................................................3 Qualifications....................................................................................................................................................3 Partial Client List (Food & Beverage)........................................................................................................4 Consultants Qualifications..........................................................................................................................4 Recommendations from Ricardo's LinkedIn Profile ......................................................................................5 Understanding Hispanics..................................................................................................................................6 Latinos Communicate at a Spiritual Level.......................................................................................................8 Non-Verbal Latino Communication & Social Networking............................................................................10 Validity Concerns in Hispanic Survey Research............................................................................................13 U.S. Hispanic Market - Qualitative Research Practices and Suggestions......................................................17 1 Springfield Rd., East Brunswick, NJ 08816 - Tel. (732) 613-0060 - Fax (732) 613-8612 - Email: [email protected] Page 2 Hispanic Research Inc. Services Qualitative Research http://www.hispanicresearch.com/qualitative-research Quantitative Research http://www.hispanicresearch.com/quantitative-research Secondary Research http://www.hispanicresearch.com/secondary-research Online Research http://www.hispanicresearch.com/online-research International http://www.hispanicresearch.com/international Consulting Services http://www.hispanicresearch.com/consulting Translation & Interpreting http://www.hispanicresearch.com/translation-and-interpreting Public Speaking http://www.hispanicresearch.com/public-speaking Qualifications Hispanic Research Inc. stands as an industry leader in both qualitative and quantitative Hispanic research. We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable. We know the Latino mindset; we have studied the background that shapes almost every Latino decision. Our experience in the research industry is also very extensive. We are extremely involved in industry organizations like the Marketing Research Association, the American Marketing Association (AMA), and the Qualitative Research Consultants Association (QRCA). Ricardo López has presented at the last two national MRA national conferences and at the last QRCA national conference and two reginoal AMA events. He is again scheduled to speak this year at the QRCA conference and the Fall MRA conference. He expresses his opinions on the Latino market through regular article submissions to our blog, www.LatinoOpinion.com, and is often quoted in industry publications. We are attaching to this document three recent published articles that exemplify our experience in the Hispanic research arena. 1 Springfield Rd., East Brunswick, NJ 08816 - Tel. (732) 613-0060 - Fax (732) 613-8612 - Email: [email protected] Page 3 Hispanic Research Inc. Partial Client List (Food & Beverage) • Anheuser-Busch Inc. • Becks Beer • Brown Forman • Carbonell Olive Oil • Chick'Fil-A • Coca Cola • Dr. Pepper • Frito Lay • Gallo Family Vineyards • Hormel • Masterfoods USA (M & M Mars) • McDonald's • Pathmark Supermarkets • Pernod Ricard USA • Pueblo Supermarkets • Samuel Adams • Seagram's • Tyson Foods • United Distillers • Wakefern Food Corporation (Shop Rite) • Wendy's Consultants Qualifications Ricardo López and Otto Rodriguez would both be directly involved in servicing this research project. Ricardo A. López President Mr. López has been studying the U.S. Hispanic market for over 25 years. He is often quoted as a Hispanic market expert in business and consumer publications. Some of these publications include QRCA Views, Quirks, Advertising Age, Marketing News, MRA Alert, as well as many national and local newspapers. Mr López understands the complexity of the U.S. Hispanic community. His own Hispanic heritage includes Venezuela, Cuba, Puerto Rico, Costa Rica, and Spain. He has also worked extensively in Mexico, for the government of Spain and is fluent in both English and Spanish. Mr. López started his career on the quantitative side and continues to make inroads in quantitative research. In 2007 he presented at an MRA conference on how to conduct survey research among Latinos and has developed several models to improve Hispanic survey validity. 1 Springfield Rd., East Brunswick, NJ 08816 - Tel. (732) 613-0060 - Fax (732) 613-8612 - Email: [email protected] Page 4 Hispanic Research Inc. Mr. López is also very well versed in qualitative research; he is past President of the Qualitative Research Consultants Association (QRCA) and conducts hundreds of individual and group interviews every year. He is a well-respected member of his hometown in New Jersey and is highly regarded in the marketing research community. He received both a BS and a BA degree in Marketing and Mass Communications from King’s College and an MBA in Marketing Research from Syracuse University. Otto Rodriguez Vice President Otto J. Rodriguez joined Hispanic Research Inc. as a research consultant in 1999. Based on his remarkable accomplishments, expertise and proven track record, he was promoted to vice president in 2001. Otto also manages the operations conducted out of the Miami, Florida satellite office, which serves a variety of domestic and international clients. Otto brings a wealth of multifaceted talents to the marketing research arena. Before becoming a research consultant, he worked in the financial service and insurance industry. Otto has a degree in Business Administration from Miami Dade College, has been a licensed Life, Health and Variable Annuities / Insurance sales representative, a series 6 licensed agent for the National Association of Securities Dealers (NASD), current member of the Qualitative Research Consultants Association (QRCA), and is affiliated with a variety of industry and civic organizations in his hometown of Miami, Florida. Recommendations from Ricardo's LinkedIn Profile • “Ricardo is an expert in his field and I encourage anyone needing research or consulting on the Latino market to speak to him. If you work with Ricardo, you will not be disappointed. He's insightful, extremely knowledgeable and great to work with.” Andy Borinstein, Executive Director at Time Inc. • “Ricardo and I share membership in the QRCA and know each other via its forum and having worked together on an early version of the forum committee. He is a keen insight into the association and his contributions are always sound. I consider him the go-to-guy on any question I might have regarding the Latino community, but that is only one part of his professional abilities.” Barry Deutsch , Principal Owner , DeutschConsult • “Ricardo is a keen observer, great team skills, knows his stuff in depth, and an all around good guy.” Bill Hammer , Owner , Hammer Marketing Resources • “Ricardo Lopez and Otto Rodriguez at Hispanic Research, Inc. are the gold standard when it comes to any kind of Hispanic consumer studies - interviews, focus groups, ethnography, in- homes, intercepts, etc. They work closely with you to understand the purpose of the research and tailor the work and target interviews appropriately. Their breadth of understanding of the diversity within the Hispanic market is outstanding, from country of origin to acculturation and class / income. As a result, they are able to help you focus your studies directly where you can realize the most value. I have worked with them many times and recommend them without reservation.” Alex Ulanov, Senior Principal at The Boston Consulting Group, Inc. (BCG) 1 Springfield Rd., East Brunswick, NJ 08816 - Tel. (732) 613-0060 - Fax (732) 613-8612 - Email: [email protected] Page 5 Hispanic Research Inc. • “Have worked with Ricardo on a wide range of subjects--from beverages to teens to financial solutions to end of life care. Ricardo is a quick study regardless of topic and quickly and easily joins the research and marketing teams contributing an enriched set of marketing insights. Gladly recommend him.” Greg Rathjen, Owner, marketecture • “Ricardo is a business consultant with deep, wide knowledge of the Hispanic market and the years of expertise to make any project a success. He is an excellent teacher of all this related to Hispanic marketing and is also a consummate professional. He is an asset to any project you can think of. Take the time to tap into his excellent expertise!” Lori Hamilton, Owner, Prosperity Productions, and What If Productions • “When I require a Spanish speaking research partner for a project, there is never hesitation in my choice of Ricardo Lopez. In all circumstances where I have worked with Ricardo, my client has given positive
Load more

Recommended publications
  • Supervalu's Ag Purchase Advances Ethnic Grocery
    SUPERVALU’S AG PURCHASE ADVANCES ETHNIC GROCERY INITIATIVES. NOVEMBER 2017 SUPERVALU’S AG PURCHASE ADVANCES ETHNIC GROCERY INITIATIVES NOVEMBER 2017 National grocery wholesaler Supervalu Inc. has Hispanic community is highly concentrated in major expanded its Hispanic grocery offerings to South urban markets such as Miami, Orlando, Dallas, Florida clientele with the purchase of prominent Austin, Houston, and Southern California. Grocery ethnic wholesaler Associated Growers of Florida expert Burt Flickinger III, Managing Director of the (AG). Supervalu is one of the top ten US grocery Strategic Resource Group, notes that ethnic wholesalers, with wholesale sales accounting for consumers represent a valuable opportunity for 61.7% of total revenues in addition to sales from its grocery sector expansion given that Hispanics retail locations in the Midwest and Mid-Atlantic.1 2 account for 90% of current US population growth.7 The $180 million merger, announced less than four See Figure 2. months after Supervalu’s purchase of Unified Grocers and Central Grocers, greatly expands FIGURE 2: US CENSUS BUREAU: Supervalu’s presence in the Florida market and POPULATION PROJECTIONS 2014 - 2060 8 grants the company greater national scale. AG millions distributes to “an exciting mix of multi-cultural 63.6 mm independent grocers” in South Florida, the 80.0 Total Caribbean, Central and South America.3 According Hispanic to Mark Gross, Supervalu’s president and CEO, 60.0 “We're obviously investing significantly in what I'll 26.6 mm Other / 4 40.0 call the Hispanic market.” 2.1 mm 21.9 mm Combo Native Asian American, 20.0 This development comes amidst rising interest in the Pacific ethnic grocery sector given the US Hispanic Islander community’s size, growth, and distinctive food - preferences.
    [Show full text]
  • Meetings .Q-YP 7 R M Puerto Rico 15
    AGENCY FOR INTERNATIONAL DKVELOPMr.NT AID USE ONLY WAII41fiGTON, D. C. 2012 1 BIBLIOGRAPHIC INPUT SHEET A. IflIIAANV ,. I.I CI Agriculture AE70-0000-G339 CL A SIl- FICATION Ui. SFC 0N AI1y Distribution and marketirng--Puerto Rico 2. TITLE AND SUBTITLE The role of food marketing in the economic development of Puerto Rico; summary of seminar,San Juan,1966 3. AUTHORIS) (100) Nason,R.W. (101) Mich.State Univ. Latin American Studies Center 4. DOCUMENT DATE 5. NUMBER OF PAGES 1966 6. ARC NUMBER 125p. ARC PR658.80963.N263 7. REFERENCE ORGANIZATION NAME AND ADDRESS Mich. State B. SUPPLEMENTARY NOTES (Sponaoring Organization, PublisherRA, Availability) 9. ABSTRACT 10. CONTROL NUMBER 11. PRICE OF DOCUMENT PN-AAC-254 12. DESCRIPTORS 13. PRCJECT NUMBER Economic development Supplying Food industry 14. CONTRACT NUMBER Meetings .q-YP 7 R M Puerto Rico 15. TYPE OF DOCUMENT AID 590-1 (4-741 THE ROLE OF FOOD MARKETIN( IN T-IE ECONOMIC DEVELOPMENT OF PUER RICO SEMINAR SUMMARY * EDITED BY ROBERT NV. N .,F)N .t * ... 1. IQ, .... Alii . .Sl .,tbt+ ,..f,+'fii .Ici'nS,uersiy I . C \xc .... Nlichigan~~~I Stt .S I'ri Lain American Studies Centcr lcclopflmt LUniersit'' of Puerto Rico /iii~W "m.t it t hiti R'IC4. Social Science Researc CiCent-e. ... ,t ' . , . ' THE ROLE OF FOOD MARKETING IN THE ECONOMIC DEVELOPMENT OF PUERTO RICO Summary of the Seminar Held June 8-10, 1966 San Juan, Puerto Rico Edited by Robert W. Nason Research Conducted by: Michigan State University Latin American Studies Center University of Puerto Rico Social Science Research Center Research Sponsored by: U.
    [Show full text]
  • Hughes Won't Ask for New Tax
    Weather Distribution Ittapentutt «t 7 tm. it if Today frm, Fair today «od tonight MDBANK High netr M. tow tonitht la J8.9OO tews. Some eloudloew tomw- nw, Ugh 2M». Saturday lair MWDtr THtoxM rtiDti-uiT. un Dial SH I-0010 and war/per. luued d»nr, oa dau PD«I<« RED BANK, N. J., THURSDAY, JANUARY 18, 1962 7c PER COPY PAGE ONE VOL. 84, NO, 143 BuK U4 U Mlttoul Plld It Std MlllLni OliicM. Record County Hughes Won't Ask Budget No Tax Increase For New Tax Now Is Forecast By Freeholders Budget Message FREEHOLD — Monmouth County's first $10 million budget was introduced yes- Is Set for Feb. 19 terday by the Board of Freeholders, though county TRENTON (AP)—Gov. Richard J. Hughes says he taxpayers were assured the in- won't call for a broad-based tax in his budget message creased schedule can be accom- next month. plished without an increase in taxes. Asked yesterday at his first news conference since The freeholders said the coun- taking office whether he planned to propose the tax in ty tax rate expected to maintain ~ ' his initial budget message, the 1962 program is 45 cents per $100 assessed valuation com- entatively slated for Feb. pared to 48 cents in 1961. Kennedy 9, Hughes replied: LINCROFT BLAZE Fast action by firemen last night kept a blaze at the Preston A public hearing on the budget "I would say not." will be held Feb. 7 at 2 p.m. House, Lincroft, from spreading beyond the top floor. Firemen from eight com- But his statement did not rule The budget will be advertised out the possibility of the enact- panies fought the fire which routed five families from fhe apartment building.
    [Show full text]
  • Puerto Rico Department of Agriculture
    DEPARTMENT OF AGRICULTURE OF PR FINAL PERFORMANCE REPORT SCBGP FY 2014 USDA AMS AGREEMENT NUMBER 14-SBGP-PR-0043 Projects to Enhance the Competitiveness of Puerto Rico Specialty Crops: Participation in Local & International Events to Provide Market Access for Local Specialty Crop Products; Delpaís Brand Advertising Program to Increase Sales of PR Specialty Crops Products Identified by the Seal; Placita en Plaza: Farmers Markets at Plaza Las Américas and Plaza del Caribe Shopping Malls, Proposal for the Increase in the Production of Honey in Puerto Rico, and Various Recommended Sub-Grantee Projects Submission Date: 1/31/18 Project Coordinator: Ruth L. Pagán Alvarado FIDA Executive Director Department of Agriculture of PR Description of Approved Grant This is the Final Performance Report for the Specialty Crops Block Grant under Agreement #14- SCBGP-PR-0043. The amount requested in State Plan was $522,655.00, however, there was an additional funding for the total amount $524,511.15, with an unassigned amount $1,856.15. The grant period begun on October 1, 2014 and ended on September 29, 2017. This report covers activities and expenses during the year from October 2014 through January 2018 (As requested in amendment). As a part of the present agreement, the Puerto Rico State Plan includes a Sub Grantee project component. The main projects and the allotted budgets for each are included in the following table: BUDGET FOR MAIN PROJECTS & SOURCES OF FUNDS State Match Grant Portion Sub Grantee Portion Portion State Managed Projects (4) $458,830.99 $458,830.99 Sub Grantee Projects * $63,824.01* $63,972.40 $72,972.58 Totals $522,655.00 $502,803.39 $72,972.58 The Sub Grantee Projects (as prior approved in State Plan), as per item 2 of Table 1, are listed in the following table 2: TABLE 2: BUDGETS FOR SUB GRANTEE PROJECTS APPROVED, SOURCES OF FUNDS Sub grantee projects Grant Portion State Match Sub Grantee Portion portion Agroempresas Ke’verde* $19,426.76 $19,575.16 $19,747.58 CAPI Inc.
    [Show full text]
  • Robert J. Desalvo Papers Business Combinations in the Cosmetic and Pharmaceutical Industries 1944
    Robert J. DeSalvo Papers Business Combinations in the Cosmetic and Pharmaceutical Industries 1944 - 1990 Collection #107 Abstract Robert J. DeSalvo’s research focused on business combinations (acquisitions, mergers, and joint ventures in the cosmetic and pharmaceutical industries. This topic was the basis for his master’s thesis in pharmacy administration at the University of Pittsburgh and continued as a life-long interest. This collection consists of two series of notebooks that Dr. DeSalvo developed to record relevant business combinations. The first series records acquisitions, proposed acquisitions, mergers, and joint ventures for the period of 1944 –1990 in an alphabetical arrangement. The information on these entries is cumulative so that the history of an organization is collected in one place. The second series of notebooks is arranged in chronological blocks. The information is arranged alphabetically by the name of the acquirer. The name of the acquired (merged), type of combination (acquisition, proposed acquisition, joint venture) and the date is also provided. The information is cross-referenced between the two series so that the researcher can approach the information by the name of the parent company or chronologically. Dr. DeSalvo used this resource for many of his publications as well as his master’s thesis. A copy of these publications and his thesis make up the remainder of the collection. Donor Gift of Barbara DeSalvo, 2000 Biography Robert James DeSalvo was born on July 20, 1933 in Toledo, OH. He died on January 23, 1993 in Cincinnati, OH. DeSalvo graduated from high school in Toledo and attended pharmacy school at the University of Toledo where he received his B.S.
    [Show full text]
  • The Marketing Challenge D Istribu Tir19 Increased Production -In Develotjing Nations
    MARKETING CHALLENGE: DISTRIBUTING INCREASED PRODUCTION IN DEVELOPING_NAT~ONS. (Foreigp Agricul tur"<;Il ~cononiic Repor~) ~ / Mar:tin Kr ies~erg. Washington, DC: Econ<?,JII:i,c Researcb. Service. Dec. 1970. (NAL Call No. A281.9iAg8F) 1.0 :; \\\\\2.8 IIp·5 I~ IOO~ w I.:.: ~~~ Jl,I W 140 2.0 I\\II~ ~"' = 11.8 . ,,\,,~ \111\' .4 11\1\1.6 Foreign Agricu tura Economi c Report No. 96 The Marketing Challenge D istribu tir19 Increased Production -in DevelotJing Nations [, l; 1".;'; " ~\ ~ Ii !~ 1;1" " , I Economic Re'.>earch 5ervice. U.S. Department of Agriculture coope,.rating with U. S. Agency for International Development o , " " __",,' :_C.•_ ,il••", ,·.,<h,..... ~, Q' - --v ABSTRACT inadequatc n'ansportuion and storagc, poor marker information, lack of capital, and mher t'h"~,ll1it' m,trket­ ing problems in dey-eloping countries have he. il drama­ tiled by recenr production incrcases. To f(,-";us more ancntion and reS(lUrces on food marketing in ticveloping nations, U.S. Agency for Intcrnational Den:lopment and U.S. Department of Agriculture held a seminar in Washington, D.C., ro discuss these problems and set priorities for t\!DIL'Sf);\ efforts..'-Iajor topics covered include key considerations in marketing policics, market­ ing enterprises and the flow of resources into marketing functions, nutrition ami marketing fo"d for the needy, efficiency in the markcting system, regional experiences in marketing problems and priorities. and approaches to technical a~sistance. There W:l~ a consensus that market­ ing problems need to be dealt with on an integrated national basis which serves producers. consumers.
    [Show full text]
  • Puerto Rico Department of Agriculture
    DEPARTMENT OF AGRICULTURE OF PR FINAL PERFORMANCE REPORT SCBGP FY 2013 USDA AMS AGREEMENT NUMBER 12-25-B-1662 Projects to Enhance the Competitiveness of Puerto Rico Specialty Crops through Buy Local Promotional Advertising Program Under a Branded Identity Project; Market Access Plan for Local Coffee Producers; Best Practices Capacity-Building for Local Producers; School Market Access & Capacity Building for Green Vegetable Producers, and Various Recommended Sub-Grantee Projects Submission Date: 05/17/17 Project Coordinator: Saritza Aulet Padilla FIDA Executive Director Department of Agriculture of PR Description of Approved Grant This is the Final Performance report for Specialty Crops Block Grant under Agreement #12-25-B- 1662. The amount requested in State Plan was $350,296.18, but the final amount granted by AMS is $352,290.86. The grant period begun on October 1, 2013 and closed on September 29, 2016. This report covers activities and expenses during the year from October 2013 through September 2016. As a part of the present agreement, the Puerto Rico State Plan includes a Sub Grantee project component. We are scheduled to achieve all task before our end date of September 29, 2016. The main projects and the allotted budgets for each are included in the following table: TABLE 1: BUDGET FOR MAIN PROJECTS, SOURCES OF FUNDS State Match Sub Grantee Grant Portion Main Projects Portion Portion [$] [$] [$] 1 State Managed Projects (4) 270,296.18 270,296.18 0.00 2 Sub Grantee Projects 80,000.00 80,000.00 96,867.90 Totals $350,296.18 $350,296.18 $96,867.90 Total Grant & State Budget $700,592.36 The Sub Grantee Projects (as prior approved in State Plan), as per item 2 of Table 1, are listed in the following Table 2: TABLE 2: BUDGETS FOR SUB GRANTEE PROJECTS APPROVED, SOURCES OF FUNDS State Match Sub Grantee Grant Portion Sub Grantees Portion Portion [$] [$] [$] Plenitud Iniciativas Eco Educativas 20,000.00 20,000.00 20,000.00 Cortés Hermanos, LLC (former Nutricaribe, 20,000.00 20,000.00 30,517.90 Inc.) Nuestra Escuela.
    [Show full text]
  • SINUHE RODRIGUEZ Director Comercial España Noviembre 2009
    PRESENTADO POR: SINUHE RODRIGUEZ Director Comercial España Noviembre 2009 INCREMENTE VENTAS CON NUESTRAS IDEAS Sus clientes tomarán más artículos para llevar. REDUZCA COSTOS CON NUESTRAS HERRAMIENTAS Herramientas de impresión a prueba de errores.  automatizadas  eficientes  integrables  escalables Muchos CEOs nos referencian como EXPERTOS EN MARKETING DE COMPRA Muchos CIOs nos conocen como una COMPAÑÍA DE SOFTWARE DE CARTELERIA AMBOS ESTÁN EN LO CORRECTO ESTRATEGIAS CREATIVAS EN CARTELERÍA Presencia. Experiencia. Sabemos cómo hacerlo. HERRAMIENTAS DE PUBLICACIÓN Importantes retailers están obteniendo grandes beneficios con nuestros sistemas líderes en cartelería ACCESSVIA… INCREMENTARÁ SUS VENTAS Y REDUCIRÁ SUS COSTES LOS COMPRADORES TOMARÁN MÁS ARTICULOS MÁS REPETITIVAMENTE HACIENDO MÁS COMPRAS ACCESSVIA Calculará su ROI desde los ahorros de costos proyectados Y SE LO DARÁ. OFFICE MAX Ahorros anuales de 1.4 M USD gracias al re-diseño de su proceso de liquidaciones BEST BUY Imprime más de 1.5 millones de carteles por semana a un volumen tope de 400 k por hora usando solo 3 tipos de papel ACCESSVIA Hará más eficientes las funciones de los dependientes. Simplificará las tareas en tienda. Mejorará el impacto en el Punto de Venta. ACCESSVIA Entregará solo los carteles que necesites. Reducirá el desperdicio de materiales. Mejorará la integración de precios. Sabemos qué funciona y qué no en el piso de ventas LO HEMOS VISTO TODO Nuestras ideas & herramientas incrementan ventas & reducen costes en más de 50,000 tiendas detallistas en el mundo ACERCA DE ACCESSVIA Es el provedor líder en estrategias de marketing y reducción de costes mediante soluciones de cartelería desde 1985.
    [Show full text]
  • Aquaponics in Puerto Rico Assessing Opportunity in the Growing
    Aquaponics in Puerto Rico Assessing Opportunity in the Growing Industry An Interactive Qualifying Project Report Submitted to the Faculty of WORCESTER POLYTECHNIC INSTITUTE In partial fulfillment of the requirements for Degree of Bachelor of Science Sponsoring Agency: Submitted by: Timothy Granger Katherine Newell Kyla Wesley Paige Westlake Submitted to: Agroponicos Cosecha de Puerto Rico, Inc. Fabienne Miller, Project Advisor, Worcester Polytechnic Institute Edward A. Clancy, Project Advisor, Worcester Polytechnic Institute Date of Submission: May 2, 2013 Abstract Agroponicos Cosecha de Puerto Rico, Inc. operates the only aquaponics farm in Puerto Rico. Their goal is to create a widespread aquaponics industry on the island. We evaluated the opportunities for this industry’s growth by surveying the market interest of consumers, restaurants and grocery stores, and evaluating education in the field of aquaponics. The market was assessed based on organic and GMO-free products and education was evaluated based on a one-day vocational workshop about aquaponics. Data were analyzed, which indicated a lack of knowledge of organic and GMO-free products in the community. We created multiple recommendations for Agroponicos including distribution of informational pamphlets and the use of evaluation surveys for aquaponics workshop improvement. 2 Executive Summary The decline of the agriculture industry in Puerto Rico over the past several decades has greatly affected the territory’s economy and food supply (Department of Latin American and Puerto Rican Studies, 2002). Some of the major economic problems associated with this decline include a small labor force in the agriculture industry, a relatively high unemployment rate, a small percentage of arable land, and a high food import rate (Central Intelligence Agency, 2013).
    [Show full text]
  • Food Production and Nutrition E70-0000-G302 1968 J 20P. Evaluation Latin America Systems
    AGENCY FOR INTERNATIONAL DEVELOPMENT FOR AID USE ONLY WASH4INGTON. D. C. 20523 BIBLIOGRAP'HIC INPUT SHEET jA. II R 1. 'JA.ECT Food production and nutrition E70-0000-G302 FIC.ATION h. '10 1'. 111,llA*y Distribution and marketing--Latin America 2. TITLE ANn SUBTITLE Evaluation of marketing systems in Latin America 3. AUTHOR(S) Riley,Harold 4. DOCUMENT DATE " -- NUMBER OF PACES 1 6. ARC NUMBER 1968 j 20p. 7. REFERENCE ORGANIZATION NAME AND ADDRESS Mich. State 8. SUPPLEMENTARY NOTES (Sponsoring Organization, Publiahera# Availability) 9. ABSTRACT 10. CONTROL NUMBER 11. PRICE OF DOCUMENT 12. DESCRIPTORS 13. PROJECT NUMBER Evaluation Latin America Systems 14. CONTRACT NUMBER Ccf-7Rt p . 15. TYPE OF DOCUMENT AID 590-1 (4-74) EVALUATION OF MARKETIUG SYSTEMS IN LATIN AMERICA* Harold Riley Professor of Ljricultural Economics Michigan State University Introduction During the past two and one-half years a Michigan State University research team has been conducting studies of marketing systems in three Latin !..ierican communities. There were two primary ?urposes for these studies. First, we hoped to provide information directly useful in economic development planning in the countries where we conducted the studies. Second, we wanted to contri­ bute to improved conceptualizations concerning the role of marketing in the de­ velopment process. The research program has been carried out under two interrelated contracts financed by the U. 0. Agency for International Development. Additional funds, personnel and logistical support have been provided by host country agencies. The interdisciplinary research team has been composed of HSU faculty and graduate students from four subject matter departments--Marketing (in the Col­ lege of Business), Agricultural Econo.ics, Communication, and Systems gcience.
    [Show full text]
  • US Supermarkets & Grocery Stores Industry Report
    US Supermarkets & Grocery Stores Industry Report July 2018 Supermarkets & Grocery Stores Washington,Industry Report D.C. 2018 SourcesMexico: City Monterrey US Grocery Stores & Supermarkets Industry Overview • The supermarkets and grocery stores industry represents the largest food retail channel in the United States. Establishments in this industry offer a wide array of food products, including fresh and prepared meats, poultry and seafood, canned and frozen foods, fresh fruits and vegetables and various dairy product • Stores are ranked according to size (e.g. megamarkets, hypermarkets, supermarkets, clubs, warehouses, convenience stores, and other) • In 2017, total sales of the industry reached US$1,116 billion, with a CAGR (2012-2017) of 2.7% • Number of outlets (as of 2017) of 385,100 units, showing a CAGR (2012-2017) of 1.4% • Selling space (as of 2017) of 228.5 million m², showing a CAGR (2012-2017) of 1.2% • By 2022, total sales of the industry are expected to reach US$1,142 billion with a CAGR (2017-2022) of 0.5% • Number of outlets will increase to 403,500 units, a total growth (2017 / 2022) of 4.8% • From 2017 to 2022, grocery discounters are expected to grow the most in sales and outlets, with 9.1% and 7.5% respectively • Key players in the industry include, Wal-Mart Inc with a market share (retail value) of 25.6%, Kroger Co with a 9%, Albertsons Cos Inc with a 5% and Ahold Delhaize with a 3.7%. Other competitors include, Publix Super Markets Inc, HE Butt Grocery Co, Meijer Inc, Wakefern Food Corp, among others • By number of outlets in 2017, 7-Eleven led with 9,242 units, Circle K (Couche-Tard) with 5,758 and Walmart Supercenter with 3,560 • By selling space in 2017, Walmart Supercenter led with 58,735 million m², Kroger with 5,397 million m² and Publix with 5,117 million m² • Industry is experimenting intensifying retail competition from alternative options, as consumer migration online has grocers racing to increase their online presence and moving toward blended models (e.g.
    [Show full text]
  • KARLA GUAL Director: Marketing Communications / Branding
    KARLA GUAL 857 Ponce De Leon Ave. Apt 5-S ♦ San Juan, PR 00907 ♦ (787) 371-7090 ♦ [email protected] linkedin.com/in/karlagual ♦ http://careerwebfolio.com/karlagual/ Director: Marketing Communications / Branding Accomplished, hands-on professional with extensive leadership experience providing brand management, advertising, and marketing communications – generating millions of dollars to top and bottom lines. Successful at building and directing high- performance teams that collaborate as focused units to achieve win-win outcomes. Excel at defining and aligning marketing and advertising strategies / campaigns to launch and promote well-known brands across key markets. Highly effective at leveraging key relationships, resources, and project management / negotiations skills to identify and secure new business opportunities. Passionate, resilient leader with ability to thrive in challenging environments, streamline / turn around organizations, and reposition firms for market dominance. CORE LEADERSHIP COMPETENCIES Customer Service / Change Management Brand Development & Management Marketing & Advertising Leadership Product / Service Development New Business Development Team Development & Leadership Media & Advertising Campaigns / Strategies Value Chain Analysis Bi-Lingual English/Spanish P&L / Budget Accountability PROFESSIONAL EXPERIENCE CERVECERA DE PUERTO RICO – San Juan, Puerto Rico 2012 – 2017 Manufacturer of market leader beverage brands Medalla Light beer and Malta India. Export & Marketing Management Lead planning and marketing strategies for exporting the company’s brands into the United States and the Caribbean. Manage and supervise $18 million marketing budget and spenditure of entire product portfolio. Spearheaded the re-organization of the Marketing & Promotions Department. Served as interim Brand Manager for Malta India. 30% increase in average monthly sales of Medalla Light in the US Market by creating a brand representative program to focus on the needs of the brand.
    [Show full text]