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Dillah Zakbah DILLAH ZAKBAH www.dillahzakbah.com www.twitter.com/dillyrious Creative Technology www.instagram.com/dillyrious Lead + Creative https://www.linkedin.com/in/dillah-zakbah-bb92b027 Director +65 96566147 [email protected] ㅡ Biodata I'm a Creative Director + Creative Technology Lead at BBH Asia Pacific Singapore. I am part right brain and left brain - creative and production hybrid. I love pop culture and understand integrating technology and innovation with the business of advertising, marketing, and branding. I am thankful to be a part of Ad Age's 'Creatives You Need to Know' 2018 list and a part of Cannes Lions Top 30 Shortlist for young females for 2017 and 2018. I always aim to take a creative, strategic and people-centric view of how to connect people to ideas/brands. I'm a master in the different kinds of mediating technologies and social media platforms that can best be used to make engaging experiences and connection. I was apart of the pioneer team member of a tech startup that was acquired by Google. I love tinkering with toys and I'm a 90s Nostalgia buff. Off work, I skate, and I spend time mentoring young female creatives and tech startups. ㅡ Experience BBH ASIA PACIFIC / Creative Director + Creative Technology Lead October 2016 - PRESENT, SINGAPORE My role requires me to be part right brain and part left brain. I bridge creativity and technology. I help brands and organisations to come up with creative ideas and provide executable innovative solutions that are related to technology, innovation and user experience. I work across most brands and new business in BBH - with the main focus on Nike, Google, Facebook, IKEA, UOB and Friesland. SPEAKING ENGAGEMENTS 2018 ● Women In Tech Asia : Keynote on ‘Tech and the Future of ​ Art’ and panel on ‘Opportunities & State of Mixed Reality’. ● The Codette Project : Judge for Singapore's First Only ​ Tech for Good Hackathon 2017 ● Women In Tech Singapore : Moonshot Challenge - Making ​ an impact with Creative & Technology ● Mesh Minds Singapore : From Selfies to Virtual Reality - How Technology is changing the art world. ● GIF FEST Singapore : Gif and the Art of Storytelling. ​ ● Precious Communications Singapore : Kick ass in Creative Tech like the Kardashians ● Yumin Primary School Outreach Program : What it takes to be a Creative Technologist ● Tate Singapore : The Chance The Rapper way of Kicking Ass in Creative Technology 2016 ● Web Summit Lisbon, Portugal : Women in Tech Roundtable IN THE PRESS ● DETIK KHAS, SURIA CHANNEL : Current Affairs show special on Minority Women in Tech - Aired on 31 October 2018 on Singapore FTA TV ● ADWEEK : Nike, Google and BBH Just Made the World’s ​ Coolest Basketball Courts ● MARKETING INTERACTIVE: MARVEL themed activation by ​ Sentosa and Walt Disney a smashing hit ● AD AGE Road to Cannes 2018 : Creatives You Need To ​ Know ● The Everyday People of Singapore : Word on the Street - ​ Dillah Zakbah ㅡ ● The Drum : BBH says it’s walking the walk on diversity as it ​ Experience launches The Moonshot Challenge ● New York Post : Men finally get a chatbot to help them talk ​ to feminists ● Mashable : This chatbot spouts pick-up lines feminists will ​ appreciate ● Men's Health : This Singaporean Facebook Chatbot Can ​ Help You Pick Up Feminists ● Straits Times : Singaporean uses language skills to resolve ​ misunderstanding between American and Chinese tourists at Paris airport ● Mothership.sg : Multilingual S’porean woman prevented ​ WWIII in France airport by acting as peace corp translator _____________________________________ HAVAS CREATIVE GROUP / Creative Technologist 2014 - 2016, SINGAPORE A liaison between departments, including strategists, creative directors and the broader agency team. I work at the heart of interactive ideation and guide the interactive execution of projects from an interaction design, IA/UX, usability, seeding and development perspective. My duties includes production projects on track and on time, overseeing internal and external resources. I actively look for innovative and pioneering creative and digital production methods. I sit between the creative and planning team and helps the agency to build relationships and find partners to develop technological ideas. SPEAKING ENGAGEMENTS 2015 ● Associated Press Workshop Bangkok, Thailand : Changing Trends of News Content and Media ● TedX You Singapore : Freedom of Speech through Social Media #ifiwereminister IN THE PRESS ● Vulcan Post: #ifiwereminister Is The Website That Will ​ Reveal The Deepest, Darkest Hopes Of Singaporeans ● Coconuts Singapore : What do the masses actually want ​ to see in Singapore? #ifiwereminister lists them all ● Crowd Sourcing Week : #ifiwereaminister website shows ​ what Singaporeans really think ● Yahoo Singapore : #ifiwereminister Is The Website That ​ Will Reveal The Deepest, Darkest Hopes Of Singaporeans ● Thoughts of Real Singaporeans : GE2015 #ifiwereminsiter ​ _____________________________________ ㅡ PIETHIS.CO / Product Manager Experience 2013 - 2014, SINGAPORE Pioneer team member who was responsible in ensuring the best user experience for our users through social media outreach, data research and user testing. Duties include product management, marketing and seeding of the product through producing and curating content for our social media channels while building a strong user community and developing relationships with our users. The product was acquired by Google. ​ ​ _____________________________________ BBH ASIA PACIFIC / Product Manager 2009-2013, SINGAPORE Was handpicked to be the first Product Manager in BBH history, from previous role of Junior Producer to manage BBH Asia Pacific’s creative innovation department. Contributed creative ideas, design user experience and executed 4 different games across web and mobile platforms for Chupa Chups while planning and running social media promotions and seeding strategy. Was awarded with ‘Business Innovation of the Year’ award by the Institute of Advertising in Singapore in 2012. BBH ASIA PACIFIC / Personal Assistant + Production Assistant 2009, SINGAPORE PA to Regional COO Paul Ward and producing digital banners and tvc adaptations FREELANCE / Production Co-ordinator / Set Designer 2007-2009, SINGAPORE Freelance television and movie production co-ordinator and art team. I was in charge in co-ordinating call time, shoot schedules, and set design. Work on movies for the late renowned director Yasmin Ahmad. ㅡ Education Bachelor of Design in Communication Design / Royal Melbourne Institute of Technology University 2005-2007, Melbourne, Australia Diploma in Communication Design / Lasalle SIA College of the Arts 2002-2005 , Singapore Digital Master Class | Hyper Island 2011, Singapore Certificate in Gamification / Pennsylvania University 2012 via Coursera Certificate in Technology Entrepreneurship / Stanford University 2012 , via Coursera ​ Certificate in Social Psychology / Wesleyan University 2012 ,via Coursera Certificate in Microeconomics Principles / University of Illinois 2012 , via Coursera ㅡ Awards & Recognition CREATIVE CIRCLE AWARDS 2018 ● Advertiser of the Year - Nike ​ ● Digital Agency of the Year - BBH ​ ● Best of Category, Outdoor Gongs - Nike Hyper Court ​ ● Best of Category, Mobile & Digital Gongs - Nike Hyper ​ Court ● Gold: ​ ○ Outdoor (Best use of Interactive & Immersive Experience) - Nike Hyper Court ○ Outdoor (Best use of Interactive & Immersive Experience) - Nike GoBKK ○ Direct (Best Use of Direct) - Nike Hyper Court ○ Mobile & Digital (Innovation in Mobile & Digital) - Nike Hyper Court ○ Design (Environment & Experience Design) - Nike Hyper Court ○ Brand Experience & Activation (Innovation in Brand Experience & Activation) - Nike Hyper Court ● Silver: ​ ● Direct (Best Integrated Direct-led Campaign) - Nike Hyper Court ● Brand Experience & Activation (Best Integrated Best Experience & Activation-led Campaign) - Nike Hyper Court ● Design (Design Craft: Illustration) - Nike Hyper Court ● Bronze: ● Media (Best Use of Ambient) - Nike Hyper Court CANNES LIONS SEE IT BE IT ● 2017 - Top 30 mong all global female creative participated ● 2018 - Top 20 among all global female creative participated ADAGE CREATIVE YOU SHOULD KNOW 2018 ● Among the 5 top creatives globally ADAGE International Agency of the Year 2018 ● Creative Technology Lead D&AD ● Nike Hyper Court - Brand Experience & Environments Netflix - The Crown - You know Elizabeth ● Cannes Lions Bronze in Outdoor ● Cannes Lions Silver in Media Magners 4.5% Gentleman ● Marketing Excellence Award 2016 : SILVER Chuck Studios ● IAS - HALL OF FAME 2012 - Business Innovation of the Year Axe Auto Romeo ● SPIKES ASIA - Advertising Festival 2011 : BRONZE Singapore Tourism Board - Singapore Biggest Tip Jar ● One Show Entertainment 2012: Events & Installation MERIT ● Webby Awards 2012 Official Honoree, Mobile & Experience Marketing ● Spikes Asia 2012 Best Use of Digital Media in a Promotional Campaign BRONZE ● Singapore Advertising Hall of Fame 2011: Digital Campaign of the Year ● Singapore Advertising Hall of Fame 2011: Media Campaign Plan of the Year Mentos National Night ● Cannes Lions 2013- Bronze ● Spikes Asia 2013- Gold ● EFFIES 2013- Gold ● Creative Circle Awards 2012- Silver (Integrated) ● AME 2013- Silver ● APPIES 2013- Silver ● Hall of Fame 2012- Campaign + Digital Campaign of the year ● Campaign Asia- Top 5 Campaigns of 2012 ● Media Awards 2013- Best Use of Content ㅡ Clients list ● Allied World Insurance ● Axe Body Spray ● Chupa Chups ● Citi Bank ● Coca-Cola ● Credit Suisse ● Facebook ● FairPrice ● Frestea ● Friesland
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