International Newsletter
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Sept - Oct 2017 Newsletter # 36 International Newsletter What’s new in the International community ? MEDIAPOST Group Spain starts partnership with Dolmen various channels thanks to MEDIAPOST Spain Dolmen’s intuitive platform concluded a few weeks ago (email, SMS or enriched a partnership with the SMS). The store manager French company Dolmen. Web-to-store: the can be crossed and can send a personalized Specialized in digital local compared with the existing promotion to a determined importance of Omni marketing, Dolmen has 3 client’s data base and target very quickly. This channel for local stores main goals: motivate the enriched with geographical, new solution is an open point of sales, get new personal or behavioral data door for MEDIAPOST Spain contacts and communicate up to 70%.By collecting data, to complete its range of In the era of digital boom, in a segmented and the retailer is able to know services (especially in the personalized way. All starts physical stores still have a better their clients, develop data field) and implement with the attraction of their loyalty, boost traffic and Dolmen for store openings, nice future in front of them. consumers to Dolmen’s increase turnover. As 95% of special campaigns or Indeed, 64% of people terminals positioned inside sales are done in the physical product launches. declare visiting local stores the stores. Those terminals stores, the client can take MEDIAPOST Spain’s sales provide various activities advantage of this service to teams have been briefed and 62% shop in big retail (games, lucky draws, propose new offers and with Dolmen’s solution a stores at least once a week. surveys) and that is when promotions to their few days ago and will start But most of these people Dolmen collects data for the customers. These offers can offering it to their clients in customers. This new data be communicated through declare going online first: their upcoming meetings. 49% seek information about MEDIAPOST Hit Mail Bulgaria helps local e -stores to become the store, 42% check out prices, 40% print a coupon international with Balkan eCommerce and 37% read comments. Successful local specialized in international opens more possibilities for eCommerce websites are shipments. Balkan new business not only in In the end, 91% of people usually trying to expand eCommerce is targeting two Bulgaria, but also in who made a purchase in a their activities abroad. main groups of potential MEDIAPOST International. physical store declare However, they also need customers. The first one is More services (i.e. customs help in order to organize successful e-Commerce support) and countries having searched online many operations at the businesses in Romania, (Italy) are expected to be before. same time – company set Bulgaria and Greece. The added in the next few up in the foreign country, second important target is months. The first translation and localization online stores from USA or customers of the service of the website, payments Europe who want to launch come from Bulgaria and handling, parcel deliveries, their business in the Romania: watchsale.bg, customer service, orders Balkans. Our colleagues in massive-shop.ro and fulfillment and of course Romania, Spain and revitalash.ro. The project is marketing, to name just a Portugal are also included coordinated by the team in For local stores, web few. Balkan eCommerce is in the project. They provide Sofia and it becomes referencing becomes a key a new project of most of the services to strategic for our Bulgarian element to drive traffic into MEDIAPOST Hit Mail foreign customers who want subsidiary. To learn more, Bulgaria. Its goal is to to launch e-business in please visit their shop. But having a provide all the services these countries. Through http://balkanecommerce.com/en mentioned above in one reliable partners, And if you have a customer website or a Facebook place, so it’s quicker and MEDIAPOST will be willing to expand abroad, page isn’t enough anymore. easier for the e-stores to offering the service also in you already know that with People want information, become international. The Greece, Poland and the Balkan eCommerce he will promotions and all of this project is developed via a Czech Republic. All this be in good hands! partnership with InOut means that soon there will Trade – a Bulgarian courier be a network of 7 countries brokerage company covered by the service. This Quoty and Kimple warm up Volkswagen T-Roc Running event adapted to their personal in Portugal profile. That is when omni channel becomes th th On September 17 took created a digital game - to 30 and had 13 118 important. place the annual using Kimple platform - to page views, 3 750 unique Volkswagen run which is set create awareness, generate visits and 1239 participants For example, attracting up inside the Auto Europa new registries and boost (81% opt-in), with very few people to local stores with car factory in Lisbon area. Quoty’s audience. The advertising: 2 Facebook the right promotion on This event was open to all game prizes were offered by posts (one in Quoty and the runners and was an MEDIAPOST Portugal’s other in DeBorla), the SMS/Email can be very occasion for Volkswagen to leaflet client DeBorla, who is presence in the efficient : 72% declare create brand awareness for a Portuguese retailer, Volkswagen event, a visiting a local store after the current launch of a new specialized in decoration sponsored Facebook post car: the T-Roc. and furniture, with more in Quoty Portugal and 2 receiving information on than 30 stores nationwide. push notifications via their smartphone from a Participants were invited to Quoty. local shop. play “The Great Quoty Scratch” to get a chance to win up to 50€ on DeBorla's card. This digital game was built around getting the essential personal data from Quoty Portugal was one of every participant and the media partners of the inviting them to share the event and promoted the game with their Facebook Volkswagen run via a And keeping the friends. geolocalized pop-up in relationship going is also The Great Quoty Scratch Quoty. Around the time of was live from September 8th very important to develop the event, Quoty Portugal customer loyalty. Sending a push notification reminding people about a special offer Sogec launches mobile-to-store actions for “Product of the Year” or sale in the nearby store is very appreciated amog ”Elected Product of the cashback system after gathering information and answering a dedicated promotions on the elected customers (59%). Year” was created in France 30 years ago. survey. This product testing products. Thanks to this Every year, will be the starting point to club, the laureate brands Source: Web-to-store Mappy consumers elect identify the laureates for the will benefit from a new media channel to create survey 2016 their favorite 2018 “Elected Product Of p products among the Year” contest. awareness on their innovation and boost their a list of brands and “Product Of the Year” grants those sales. brands the right to put the This partnership opened famous red logo on their doors to international packaging and opportunities as the communications. “Product Of the Year” This year, the company is company is also present in willing to bring more to its MEDIAPOST “Product Of the Year” International’s 4 countries. laureates by entering the “Product Of the Year’s” mobile world through a success is widely linked to partnership with Sogec. the great visibility of the red This partnership has 2 logo which benefits from a phases. The first step will The second step of the 90% recognition rate take place in November partnership will start in among the public. The 2017 via the launch of a 2018, once the “Elected presence of this logo on the product testing on Quoty. Product Of the Year” products brings a 120 testers will be recruited laureates will be revealed to tremendous boost to sales to try some innovations and the public. A dedicated club with an estimated growth of get reimbursed via Quoty’s will be created in Quoty, 25% on the French market! International Newsletter MEDIAPOST International – reply to: [email protected] .