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Long, Strange Trip Goes On

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Long, Strange Trip Goes On Thursday, February 27, 1997 Page 11 ----------------ROYALLIFE Long, strange trip goes on MarkeTVision Direct Press now counting themselves among entire New Years' Show and the least. The faithful came out campuses and the only on-cam­ Release the legions of Grateful Dead additional never-seen-before in true form at The Further pus provider that feeds entertain­ fans. video clips. Festival-a recently concluded ment programming via cable and They are probably the most This jam-packed program, Dick's Picks-Volume 5, the tour featuring the remaining · closed circuit TV, reaches more followed band in history. Their hosted by Mike "Zappy" ba11d's December 26, 1979 per­ members of The Grateful Dead," than 1.7 million college students fans have spanned d~cades. Zapolin, takes viewers on a pil­ formance, and t-shirts will also said Andrew Miller, President of directly in their dorm rooms. The Grateful Dead, the most grimage through the vault, be made available. MarkeTVision Direct. The network, with 132 affili­ successful live act in music his­ speaking with people inside the ates spanning 47 states, contin­ tory and the only band that gave organization. ues to give college students the birth to a culture, has created a Emerging from his journey, first peek at this unforgettable half-hour television program, Zappy said, "The adventure I experience. The Grateful Dead - The Long went on blew my mind. To real­ Maxell, whose very name Strange Trip Continues . .. which ly understand The Grateful Dead and famous "blown away" icon will air on the Burly Bear phenomenon you need to live it are synonymous with the College Network from February and viewers will." recording of music, is the 28 to March 13. The show will include rare, exclusive sponsor of "The The behind-the-scenes . tour unreleased footage of behind­ Long Strange Trip Continues , features a look af The Grateful the-scenes interviews with the Dead of 1997, insider interviews Dead and Dick Latvala, the "'We're very· enthusiastic and a never-before-seen peek band's archivist since 1980. about sponsoring this program into their fabled, but true, Marin Dick is best known among because Maxcll has always County "Vault," home of The Deadheads for "Dick's Picks," enjoyed a very strong relation­ Grateful Dead's unparalleled his personal choices for the ship with the fans of The and extensive archival library. band's best live performances .. Grateful Dead," states Peter N. Created together · with Also included in the show are Brinkman, National Marketing MarkeTVision Direct, the pre­ scenes from the historic Fillmore Manager, Consumer Audio/ mier Boston-based direct Auditorium· in San Francisco. Photo courtesy of MarkeTVision Direct Video Products, for Maxell. response agency, the program Despite the passing of the legendary Jerry Garcia, The Grateful Dead have Viewers will have the oppor­ created a television program, "The Long Strange Trip Continues ... " "The Grateful Dead have will entertain and educate dead­ tunity to obtain free copies of the evolved into a culture and we heads and non-deadheads alike. Almanac, The Grateful Dead "Despite the passing of leg­ Long-time fan and friend of are pleased to be associated with Over 600,000 college stu­ newsletter, and to learn about the endary band member Jerry the Dead, basketball great Bill the long following of Grateful dents have already watched the band's new video, "A Ticket to Garcia, the intense popularity of Walton, as well as family mem­ Dead loyalists." program with thousands of them New- Years" which contains an this group has not diminished in bers who have never before spo­ · MarkeTVision Direct, a ken publicly and other celebrity Boston-based direct response Deadheads, will speak about agency, is a pioneer in produc­ their personal Grateful Dead ing Revenue Enhanced experiences. Programming. Campus Comment ••• "This prdgram is designed to This cutting edge market­ entertain non-deadheads as well ing/advertising/sales tool is a as their legions of fans," said hybrid of a traditional television ·If you· could· have anyone's job on cam­ Mik~ Zapolin, C.E.O. of program and a traditional MarkeTVision Direct. "It will infomercial; it combines enter­ p_tts, Wh.ose job W()Uld y~u .choose? engage even those who perhaps tainment, advertising and direct have wondered what the fuss is response spots. all about!" MarkeTVision Direct has "The trea~urer. "Prof. George The Burly Bear Network, the produced similar programs for Then I could delete Bellah of the the­ most extensive provider of tele­ the New England Patriots and ater department." vision programming to college General Cinema. Chris .-DeDominic Nauroth Reminder To Ad Club Members . senior sophomore· ."Fr.. Panuska." "Dr.. DeMichele, Greg Derus· chair of the histo~ . ·senior ry/polltical science · department." Tara :Kenny The New York Trip is Ready and Money is Due Today!!! .
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