+1.Obitel 2014. Ingles . Iniciais.Indd
Transmedia Production Strategies in Television Fiction The present Obitel Yearbook is the eighth of a series started in 2007 and it reflects the maturity of a methodology that combines quantitative study with the contextual analysis of Transmedia Production Strategies television fiction, its transmediation into other screens and the sociocultural dynamics that are circumscribed to each of in Television Fiction the different member countries. Obitel is made up of 12 national research groups that systematically monitor, throughout a year, fiction shows that general Maria Immacolata Vassallo de Lopes are produced and broadcast through open television channels coordinators Guillermo Orozco Gómez in their respective countries. The results of this monitoring are presented through the singularities and tendencies of national Morella Alvarado, Gustavo Aprea, Fernando Aranguren, fiction in each country and in a comparative chapter that coordinators Alexandra Ayala-Marín, Catarina Burnay, Borys Bustamante, provides a general overview of television fiction in the Strategies Production Transmedia member countries. Giuliana Cassano, James Dettleff, Francisco Fernández, Francisco Hernández, Pablo Julio, Mónica Kirchheimer, Charo Fiction, as industry, genre, and format, is one of the most Lacalle, Pedro Lopes, Maria Cristina Mungioli, Guillermo in Television Fiction in Television representative cultural and media products of television in Orozco Gómez, Juan Piñón, Rosario Sánchez, Luisa Torrealba Ibero-America. Its cultural and symbolic tradition is a place and Maria Immacolata Vassallo de Lopes of agreement and disagreement that is now the setting not only of the main characters’ loves and intimate secrets in the telenovelas and series but also that of public life, politics, and citizenship, since even more fiction has been anchoring its narrative on the multiple problems that affect us as a region and, at the same time, identify us as countries.
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