Citation for published version: Verplanken, B & Roy, D 2015, Consumer habits and sustainable consumption. in L Reisch & J Thogersen (eds), Handbook of Research on Sustainable Consumption. Elgar Original Reference, Edward Elgar Publishing Ltd, Cheltenham, U. K., pp. 243-253. Publication date: 2015 Document Version Peer reviewed version Link to publication © E-Elgar 2015. This chapter is provided for private use only. University of Bath Alternative formats If you require this document in an alternative format, please contact:
[email protected] General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Take down policy If you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim. Download date: 26. Sep. 2021 15. Consumer habits and sustainable consumption Bas Verplanken and Deborah Roy When you ask people if sustainable consumption is a good thing, you can expect an overwhelmingly positive response. Yet, as this Handbook of Research on Sustainable Consumption makes clear, there is still a long way to go. And this may even be the optimistic view: most people show little interest in making truly sustainable choices, but rather follow their natural tendency to focus on short- term benefits and tangible outcomes, which more often than not do not contribute to a sustainable lifestyle. The content of the present volume is a testimony to the complexity and difficulty of sus- tainable consumption.