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WWN GIRE NDUSTRY Serving Lawn Maintenance and Chemical Lawn Care Professionals

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WWN GIRE NDUSTRY Serving Lawn Maintenance and Chemical Lawn Care Professionals GROWERS PROFILE I PESTICIDES I M/M 'Seed Turf Doctor 1 Changes in 1 Is franchising Country' finds the Rx 1 labelling 1 a possibility? Page 12 Page 14 1 Page 16 I Page 20 A HBJ A Harcourt Brace Jovanovich Publication S2.00 Volume 7, Number 10 OCTOBER 1983 WWN GIRE NDUSTRY Serving lawn maintenance and chemical lawn care professionals Growing list PLCAA show PLCAA exhibitors Here is a list of companies and Goin' 'home' to Indiana organizations which have con- After last year's successful gather- tracted with the Professional ing in Indianapolis, the Profes- WELCOME Lawn Care Association of sional Lawn Care Association of America for booths at its America (PLCAA) is looking for- annual convention and trade ward to another exciting con- show in Indianapolis Nov. 8-10. ference and trade show Nov. 8-10 At presstime, the PLCAA was at the Indiana Convention Exposi- still taking applications for tion Center in Indianapolis. Head- additional booth sponsors. quarters hotel is the Hyatt Agro-K Corp. Regency. Americalist American Lawn Applicator The keynote speaker for the American Pelletizing Corp. fourth annual convention will be Aquatrols Corp. of America Balcom Special Products/Clean Jack Van Fossen of the Chem- Crop Special Products Group Lawn Corp., who will discuss the BFC Chemicals past, present and future of the Bunton Company B&W Sales & Marketing lawn care industry. After 10 years Bulkkem Corp. with a company that saw its gross CADO Computer Systems of receipts increase from $15 to $184 Cincinnati Ciba-Geigy Corp. million per year, Van Fossen's Clifford B." Hannay & Son comments on human relations Computer Resources Inc. C.P. Chemical Co. and personnel practices in the Creative Sales green industry should contain Cushman-Ryan/OMC Lincoln many useful tips. Dedoes Industries Inc. Desco Chemical Inc. Dice Decal Corp. 'Early Bird' Dow Chemical U.S.A. The conference itself will unof- DuPont Co. E.F. Burlineham & Sons ficially open Monday, Nov. 7 with Encap Products Co. the "Early Bird" reception and Estecn Inc. Why return? E-Z Rake Inc. registration between 6 and 8 p.m. Gardner, Inc. at the Hyatt Regency. By stopping Great Western Seed Co. at the Early Bird, professionals get Grounds Maintenance Hawkeye Chemical Co. a chance to meet other members Professionals look H.D. Hudson Manufacturing in the industry and share ideas on HDN Book Sales the state of the business. Howard Johnson's Enterprises International Seeds Inc. After PLCAA President Don Knox Fertilizer & Chemical Co. Burton's official opening cere- for helpful hints Lakeshore Equipment & Supply Co. monies Tuesday at 1 p.m., LAWN CARE INDUSTRY Year in and year out, the Profes- Gardner of Mister Lawn Care, pesticide experts Ray Russell of Lawn Masters Inc. sional Lawn Care Association of Grand Island, N.Y. "Lebanon" Professional Lawn Dow Chemical and Attorney Ian America's annual convention and "I enjoy the contacts with peo- Liqui-Lawn/Great Plains Oppenheim of Massachusetts will Associates trade show grows by leaps and ple most of all," he related. Mallinckrodt, Inc. discuss government regulation of bounds. Why? Because there are "When I started, I was little. But Metromail Corp. will discuss government regula- Mobay Chemical Corp. always new faces, and because I wanted to get bigger, so I went tion of environmental chemicals. Monsanto Co. the people who have previously and rubbed elbows with the big- Nice N'Green Plant Foods Inc. Two management workshops to page 33 attended are usually back. ger guys and learned a lot." to page 33 This year's show—the fourth of Gardner hopes the luck which its kind—appears to be no excep- accompanied him to Indianapolis tion, according to a straw poll con- last year returns this year. He won ducted by LAWN CARE the $1,000 first prize in LCI's Next month: INDUSTRY recently. All six lawn annual Long Green Sweepstakes. 0157 0083216 41 31 ** care businessmen who had "You never know about sweep- P E RIEKE attended last year's show said that stakes: I might get lucky again," PROF they were returning to Indi- Gardner said. "Last year, the trip MICHIGAN STATE UNIV o anapolis next month. didn't cost me a cent." CROP / SOIL SCI Typical was the response of Jeff Bob Farley of Four Seasons E LANSING HI 48828 to page 13 Make sure your lawn care jobs don't come back to haunt you. With labor and gasoline what they cost of a call-back. are today, the cost of a call-back is fright- DURSBAN insecticide gives you results ening. Add in the hidden costs of unhappy you can count on, too. It gets all your customers, and it's enough to scare you major problem bugs. And it controls them to death. for up to eight weeks instead of the more That's why you need DURSBAN* common four to six. insecticide in at least two of your yearly DURSBAM. Makes sure all your returns applications. You see, in most parts of the are happy returns. Available in 2E and country, insects are a problem in both double-strength 4E liquid formulations. the Spring and later on in the Summer. If Plus, new 50W wettable powder. they don't get you the first time, they just See your Dow distributor. Also ask might get you the second. him about our new "DURSBAN delivers And that can mean costly call-backs. the goods'' incentive program. Be sure to So think twice before you decide to read and follow all label directions and skimp on DURSBAN. And think about how precautions. Agricultural Products Depart- little it costs-as little as $3.50 for a 10,000 ment, Midland, Michigan 48640. sq. ft. lawn. Which is a lot less than the DURSBAN Call-backs haven't a ghost of a chance. Dow Chemical U.S.A. 'Trademark of The Dow Chemical Company. t 1 | UPFRONT L J LdWN OIRE INDUSTRY Very pleased to meet'cha JERRY ROCHE, Editor LAWN CARE INDUSTRY is KEVIN COONEY, happy to announce the addition of Assistant Editor a "new" face and the promotion of ROBERT EARLEY, an "old" one. Group Publisher Kevin Cooney joins the maga- JOAN HOLMES, zine as assistant editor, and Ron Production Manager Kempner has been bumped up to MARILYN MacDONALD, national sales manager. Production Supervisor Though many of you will be MARIO ROSSETTI, meeting Kevin and many of you Graphic Design have met Ron, let's take a few sec- JOAN SMITH, onds to formally introduce them: Circulation Supervisor A native of Hasbrouck Heights, GAIL KESSLER, N.J., Cooney is a graduate of Col- Reader Service Manager orado State University, Fort Col- Roche Cooney Kempner LINDA WINICK, lins. Before joining Harcourt Promotion Manager Brace Jovanovich Publications, MARKETING/SALES Cooney covered county govern- Kevin is especially looking for- TURF magazine, hopes to join the Midwest Office: ment and political affairs for the ward to seeing you all at the Pro- LCI crew in Indianapolis. JOE KOSEMPA, Northwest Colorado Daily Press fessional Lawn Care Association Though personnel continue to Regional Sales Manager and was editor of the Craig- of America convention and trade turn over, new people aren't draf- ROBERT EARLEY Empire Courier newspaper in show next month in Indianapolis. ted for the LCI team until they've (216) 243-8100 Craig, Col. It promises to be an extremely agreed to dedicate themselves to 7500 Old Oak Blvd. hectic week for him, since he will turning out the best possible prod- Cleveland, OH 44130 Optimistic be spending the two days imme- uct. We'd like to think that we're Southern Office: "I'm looking forward to meet- diately prior to the PLCAA show continuing the great tradition RON KEMPNER (404) 233-1817 ing lawn care businessmen and covering the national pest control begun by our competent pre- National Sales Manager learning about the special chal- operators' show in Washington, decessors. 3091 Maple Dr., lenges and problems in their D.C. Atlanta, GA 30305 industry," the new staff member Ron, meanwhile, has been with Northwest Office: says. HBJ Publications since 1979. He BOB MIEROW (206) 363-2864 In addition to his duties at takes over for Jim Brooks, who 1333 N.W. Norcross, LAWN CARE INDUSTRY, recently departed to become Seattle, WA 98177 Cooney will also serve as assistant PLCAA executive director. Ron, Classified: DAWN ANDERSON editor for two other HBJ publica- who Group Publisher Bob Earley (218) 727-8511 tions, PEST CONTROL and also appointed national sales 1 E. First St., Duluth, MN 55802 WEEDS TREES & TURF. manager for WEEDS, TREES & Please send advertising materials to: LAWN CARE INDUSTRY MY SIDE 120 W. Second St. Duluth, MN 55802 218-727-8511 A HARCOURT BRACE K^fJ JOVANOVICH PUBLICATION PLCAA is worth seeing VBPA &ABP The Professional Lawn Care Asso- had exhausted all resources. His ROBERT L. EDGELL, Chairman RICHARD MOELLER, President ciation of America convention is reply was: "Perhaps you take the LARS FLADMARK, Executive V. Pres. the highlight of the year for its whole thing too seriously. You ARLAND HIRMAN, Treasurer THOMAS GRENEY, Senior V. Pres. members and associates, a place must look at your business from EZRA PINCUS, Senior Vice President where hundreds of thousands of the perspective that it is a vehicle PAT O'ROURKE, Group Vice President dollars worth of industry-related to take you somewhere." My first JOE BILDERBACH, Vice President JAMES GHERNA, Vice President equipment and supplies are dis- impulse, of course, was anger GEORGE GLENN, Vice President played mixed with some of the mingled with contempt. HARRY RAMALEY, Vice President industry's most successful people.
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