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South American Trending South American Ajis The most important ingredient in South American . Aji Panca Meaning chili peppers in Spanish, ajis, range 60k-100k Scovilles Aji Amarillo from sweet to super spicy. 30k-100k 30k-50k Scovilles Aji Limo 500 Scovilles Scovilles Rocoto Malagueta

5 Ingredients consumers express interest in sampling

% of consumers who haven't Ingredient What's in it How it's used tried it but would like to

Bolivian made with Featured on , veggies Guasacaca is like and locoto chilies or soup, or used as a dip for Llajua sauce potatoes 54% guacamole, but with vinegar instead of Chilean that includes Pebre onion, olive oil, and aji Used on or meat 53% lime and lots garlic peppers

Venezuelan sauce made from Served with barbecued meat, fish, , vinegar, , cilantro, veggies or chips Guasacaca garlic and chilies 52% South American blend made with achiote, , , Seasons , , Sazon , , fish and poultry 51% and pepper Peruvian black mint sauce with white , onions, Dresses potatoes, Salsa ocopa aji Amarillo and and fried 50%

OPPORTUNITIES AROUND South American

Peruvian , trending in U.S. restaurants, is becoming more mainstream. It is likely that more Peruvian specialties will be embraced.

Bolivian fare is on the rise, 58% have said they haven't tried but would like to try from .

Consumers aged 25 to 51 are most open to trying unfamiliar ingredients from South America. Marketing efforts for South American specialties should be aimed at this age bracket. www.SupHerbFarms.com

Source: Technomic 2017