JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE JOIN THE MOVEMENT! OUR GOALS:

Build a Coalition Encourage Partners of companies and Natural Product to sign the Business for a Fair Allies who support Raising the Minimum Minimum Wage federal statement Wage. supporting at least $12 by 2020.

Build Awareness Donate Proceeds and support for a smart, fair and in advance of the election to The incremental approach to local, state and Fairness Project to ballot campaigns federal minimum wage. and other initiatives.

Commit Marketing Resources to communicate your company’s position on the issue and integrate messaging into a fall consumer engagement & education campaign with other like-minded companies.

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE THE NATIONAL LANDSCAPE

• The federal minimum wage has been stuck since 2009 at $7.25 an hour - just $15,080 a year for full-time work.

• Today’s minimum wage has less buying power than it had in 1950, and a 1/3 less than in 1968 (in 2016 $).*

• The federal minimum wage would be nearly $11 if it had kept up with the rising cost of living since 1968.*

• 75% of Americans -representing all demographics support raising the federal minimum wage.**

• Average CEO pay is now 895 times that of the federal minimum wage; the median wage has stayed flat for decades while executive pay has exploded.

*BUSINESS FOR A FAIR MINIMUM WAGE **HART RESEARCH ASSOCIATES

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE WHY SUPPORT A FAIR MINIMUM WAGE ?

• Raising the minimum wage makes good business sense. Workers are also customers. Raising the minimum wage boosts sales at local businesses as workers buy goods and services they could not afford before. Nothing drives job creation more than consumer demand.*

• When a person working 40 hours a week can’t cover the basic costs of living, there’s something deeply wrong with our economic system. Raising the minimum wage is about reducing inequality, but it is also about restoring the true value of work. Every American's hard work should be rewarded.

• Paying workers fairly isn’t just the right thing to do, it’s what makes our communities and businesses thrive: happy employees means lower turnover and higher productivity, and workers who make more, spend more, which puts money back into the economy, rather than forcing them to get by on public assistance programs.

SOURCE: *BUSINESS FOR A FAIR MINIMUM WAGE JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE PURCHASING POWER VARIANCE OF $10.60/HR RANGES FROM $8.65-$13.59

Higher COL, Lower PP

Lower COL, Higher PP

SOURCE: THIRD WAY JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE THE FAIRNESS PROJECT

Partnered with The Fairness Project to help raise funds to support state-wide ballot initiatives in CA, DC and .

The Fairness Project is committed to promoting the use of ballot measures each election cycle to help millions of working families take action to improve their lives. JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE HOW DOES WORK?

Encourage and bolster ballot initiatives focused on reversing economic inequality.

Provide strategic resources and services to support campaigns.

Create a national platform.

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE CAMPAIGN MAP Key Minimum Wage Increase Initiatives Across The Country $13.50 by 2020 $9.47 to $13.50 in ’20 $12 by $12.50-$14.75 (Seattle to $15 by ‘17-’22) 2020 by 2022 Maine Oregon $7.50 to $12 in $9.25 to: ’20 + tipped Rural - $12.50 in ’22; Suburban- $13.50 $15 by 2021 in ’22; Portland - $14.75 New York in ‘22 $9 to $15 in NYC by 12-31-18; $15 in LI and Westchester by 12-31-21 $12.50 Upstate by 12-31-20

$15 by 2022 $15 by 2020 Washington D.C. $10 to $15 in ’22 $10.50 to $15 in ’20 + tipped Small Businesses by ‘23 $12 by 2020 $12 by 2020 $8.05 to $12 in ’20 $8.31 to $12 in ’20

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE COLORADO AND DC- NOMINAL VS. CBO

$16 $15.00 $15 $14.00 $14 $13.25 $13.66 $13 $12.50 $13.05 $12.00 $12.65 $12 $12.22 $11.10 $11 $10.50 $10.20 $10.92 $10 $10.50 $10.35 $9.31 $9.74 $9 $8.31 $9.09

$8 $8.31

$7 2016 2017 2018 2019 2020

Colorado Nominal Colorado CBO District of Columbia Nominal District of Columbia CBO

SOURCE: THIRD WAY JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE WASHINGTON STATE - NOMINAL VS. CBO

$14 $13.50

$13

$12.00 $12 $12.29 $11.50

$11.00 $11 $11.19 $10.98 $10.75 $10 $9.47

$9 $9.47

$8 2016 2017 2018 2019 2020

Washington Nominal Washington CBO

SOURCE: THIRD WAY JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE LIVING ON MINIMUM WAGE CALCULATOR

thefairnessproject.org

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE BUSINESS FOR A FAIR MINIMUM WAGE

• A national network of business owners, executives and business organizations that believe a fair minimum wage makes good business sense.

• The key group bringing pro-raise businesses into minimum wage campaigns and media. Founded in 2006, we educate, strategize, organize and publicize business support for fair minimum wage at federal, state & local levels.

• Participating businesses & business groups include: • Major brands like Dr. Bronner’s, Ben & Jerry's, Eileen Fisher, Earth Friendly Products, Seventh Generation, Organic Valley, New Belgium Brewing, Amy’s, Beanfields, Badger & Alter Eco, for example; • Business organizations like the American Sustainable Business Council, Green Business Network & Greater NY Chamber of Commerce; • Thousands of small businesses across the country like Cambridge Naturals, Pi Pizzeria and MOM’s Organic Market.

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE BUSINESS FOR A FAIR MINIMUM WAGE FEDERAL SIGN ON As business owners and executives, we support gradually raising the federal minimum wage to at least $12 by 2020. It’s good for business, customers and our economy. Today’s outdated minimum wage has far less buying power than it had in the 1960s. Stuck since 2009 at $7.25 an hour – just $15,080 a year – the minimum wage impoverishes working families and weakens the consumer spending at the heart of our economy. Sign on here: Bit.ly/BFMW12

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE OPPORTUNITIES FOR BUSINESS ENGAGEMENT THROUGH BFMW

• Business sign-on statements – BFMW online lists are the go-to place for media, policymakers, advocates & general public to see pro-raise businesses • Media: Opportunities to talk with reporters and get your story into national and local press (print, TV, radio, online) • Op-eds, Letters to the Editor and Video • Press events with elected officials like business tours and news conferences • Roundtables with business leaders and high-level policymakers • Testimony at federal, state and local hearings • Public speaking: Making the business case at conferences, minimum wage campaign events and other public forums • Legislative outreach: Visiting lawmakers and lobby days • Social media features and storytelling; retweets of our members’ stories & publicity from @MinimumWageBiz • CREATING VARIED OPPORTUNITIES, PLUGGING YOU IN, AND TECHNICAL ASSISTANCE TO MAXIMIZE YOUR IMPACT!

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE BFMW MEMBER EXAMPLE: DR. BRONNER’S

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE BFMW MEMBER EXAMPLE: CAMBRIDGE NATURALS

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE BFMW MEMBER EXAMPLE: EARTH FRIENDLY PRODUCTS

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE WON’T RAISING THE MINIMUM WAGE DESTROY JOBS?

• Rigorous studies of actual minimum wage increases have shown that raising the minimum wage does not cause job loss (e.g., Institute for Research on Labor and Employment)

• Large meta studies (studies of studies) have found ”little or no discernable effect on employment." Source: Center for Economic and Policy Research (CEPR)

• In the group of states that have raised their minimum wage in recent years, job growth has been higher than in states where the minimum wage did not go up. Source: CEPR and Integrity

• For an overview of research on employment and business trends, see Business for a Fair Minimum Wage, Research Shows Minimum Wage Increases Do Not Cause Job Loss

Source: Business for a Fair Minimum Wage; The Fairness Project

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE WHAT TYPE OF WORKERS ARE MOST AFFECTED? DOESN’T RAISING JUST HELP TEENAGERS?

• Most low-wage workers are adults. 89% of the workers who would be affected by raising the federal minimum wage to $12, for example, are at least 20 years old. Source: Economic Policy Institute

• Many workers younger than 20 are working to pay for necessities, afford higher education or contributing to their family income. Everyone deserves a living wage.

• A large share of low-wage workers are employed in the food, retail, hospitality, service and agricultural industries. They are disproportionately African- American and Latino.

Source: Business for a Fair Minimum Wage; The Fairness Project

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE WON’T RAISING THE MINIMUM WAGE INCREASE THE COST OF DOING BUSINESS?

• Businesses affected by minimum wage increases will see cost savings from lower employee turnover and benefit from increased productivity, morale, product quality and customer satisfaction as well as increased consumer purchasing power. This will substantially or completely offset the increase in payroll. Consumers may pay a marginal amount more for certain goods and services.

• Volatile energy and food prices have much more routine cost impact on businesses and consumers than minimum wage increases, which are generally phased in gradually over a number of years on a set schedule.

Source: Business for a Fair Minimum Wage; The Fairness Project

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE BILLS IN CONGRESS

Pay Workers a Living Raise the Wage Act Wage Act (S.1150 & H.R.2150) (S.1832 & H.R.3164) Introduced in Congress. Phases Introduced in Congress. Phases in a $12 minimum wage by 2020, in a $15 minimum wage by then adjusts it yearly to increase 2020, then adjusts it yearly to at the same rate as the median increase at the same rate as the hourly wage. The tipped median hourly wage. The tipped minimum wage will be gradually minimum wage will be gradually eliminated.

SPONSORS: SENATOReliminated. BERNARD SANDERS (I-VT), SPONSORS: SENATOR PATTY MURRAY (D-WA), REP. KEITH ELLISON (D-MN) REP. BOBBY SCOTT (D-VA) 5 Senate co-sponsors, 48 House co-sponsors 33 Senate co-sponsors, 174 House co-sponsors

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE IN THE MEDIA

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE WON’T RAISING THE MINIMUM WAGE IMPACT SMALL BUSINESSES MORE THAN IT WILL LARGE BUSINESSES?

• No, It’s large chains that are more likely to pay employees bottom of the barrel wages.

• Raising the wage minimum wage will help level the playing field for smaller, independent businesses that invest in their workers and are more rooted in their local communities.

Source: Business for a Fair Minimum Wage; The Fairness Project

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE RETAILER SPREAD

$12.00

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE DR. BRONNER’S

• Dr. Bronner’s wages start at $17 for full-time workers

• We cap executive compensation at five times the lowest paid position

• We dedicate all profits not needed for operating our business to support and advance progressive causes

• We became a Benefit Corporation in July, 2015 and are a certified Bcorp

• We created a Living Wage statement

• Our second annual Sustainability Report can be downloaded here: bit.ly/AllOneReport_2016

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE LIVING WAGE POCKET GUIDE

SOURCE 1: ECONOMIC POLICY INSTITUTE 2. U.S. BUREAU OF LABOR STATISTICS INFLATION CALCULATOR 3. NATIONAL LOW INCOME HOUSING COALITION 4: AFL–CIO EXECUTIVE PAY WATCH

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE LIVING WAGE POCKET GUIDE

SOURCE 5: NATIONAL EMPLOYMENT LAW PROJECT, CENTER FOR ECONOMIC AND POLICY RESEARCH, INSTITUTE FOR RESEARCH ON LABOR AND EMPLOYMENT, BUSINESS FOR A FAIR MINIMUM WAGE

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE RAISE THE MINIMUM WAGE NOW!

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE LIVING WAGE STATEMENT

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE I-92 CASE STUDY

Dr. Bronner’s and 27 partner brands raised $2.5 million in 2014 to support Oregon’s GMO labeling initiative (I-92) to fight the Grocers Manufacturers Association (GMA) .

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE SPECIAL GMO LABEL

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE RETAILER PROGRAM

Manufacturers collaborated with 60 natural food stores in Oregon to support Yes on 92, through: • Education stations • In-store signage • Deals on select products • Turn-key social media Campaign support kits were built and distributed to participating natural food stores. Campaign kits included: • T-shirts & buttons • Window decals, end cap signs, shelf talkers, bulk bin & freezer door signs • Pocket guides • Pledge cards & pledge card drop box • Coupon books

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE I-92 RETAILER ACTIVATION

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE I-92 RETAILER ACTIVATION

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE I-92 EVENT PROGRAMMING

Branded camper van toured retailer stores, Collaborated with Patagonia National brand Alter Eco with festivals, farmers markets, events Portland, OR to create in-store campaigned branding signage Founder/CEO video appeals JOIN THE MOVEMENT TO CollaboratedRAISE THE withMINIMUM Capella MarketsWAGE to produce T-shirts for all staff SALES LIFT

• Dr. Bronner’s experienced significant sales lift running an off-shelf promotion communicating GMO Labelling support in 2013 and 2014.

• Forecasted sales lift by brands was donated upfront to support ballot initiatives.

NO CAMPAIGN WASHINGTON GMO CAMPAIGN OREGON GMO CAMPAIGN NO CAMPAIGN

OCT 2012 OCT 2013 GROWTH OCT 2013 OCT 2014 GROWTH OCT 2015 GROWTH

NORTHWEST $40,528 $87,280 115.4% $87,280 $113,416 29.9% $87,163 -23.1%

TOTAL REGIONS $668,271 $932,878 39.6% $932,878 $1,170,012 25.4% $912,553 -22.0%

SOURCE: SPINS JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE FAIR PAY TODAY CAMPAIGN

 Integrate all communication platforms where possible to tell your consumers why Raising the Wage is important  Add Fair Pay Today messaging to packaging  Event, retail and sponsorship programming integration  Integrated social media, web and company E-blast communication  Create CEO/Founder video appeals  Generate press releases, Op-Eds  Lobby  Drive consumers to donate to The Fairness Project to help fund ballot initiatives

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE DR.BRONNER’S SPECIAL LABEL

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE ON-PACK MESSAGING

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE PRODUCT STICKERING

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE NEXT STEPS

1. Confirm participation to [email protected]

2. Sign-on to the Business for a Fair Minimum Wage federal statement at www.businessforafairminimumwage.org

3. Dr. Bronner’s, Business for a Fair Minimum Wage and The Fairness Project will create a Fair Pay Now Download Resource Center where you will be able to download your Communications Toolkit

4. Dr. Bronner’s will coordinate a Retailer Communication and Participation Strategy to encourage coalition build which will outline marketing support for retailers via a turnkey retailer-specific toolkit.

5. Dr. Bronner’s will coordinate state-specific marketing opportunities with a donation drive to The Fairness Project

JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE CONTINUE THE DISCUSSION!

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JOIN THE MOVEMENT TO RAISE THE MINIMUM WAGE