BRANDING RATE CARD : FNB

FNB STADIUM

RATE CARD FNB STADIUM BRANDING 2021 BRANDING RATE CARD : FNB STADIUM

STATISTICS

Level of Interest In Sport

POPULATION %

40 000 000 120%

30 000 000 90%

25 245 990 24 440 880 20 000 000 63% 60% 56% 19 235 040 18 834 130 16 429 930 14 426 280 14 025 550 12 021 9000 12 021 900 48% 47% 11 220 440 10 000 000 41% 36% 30% 35% 30% 30% 28%

0 0%

LOCAL INT’L FOOTBALL ATHLETICS WALKING GYMING CRICKET RUGBY GAMING ROAD RUNNING SWIMMING

Team Support Sport Fan Demographic

Bafana Bafana 63% 41% 59% 12% 26% 20% 14% 16% 12% 10% Kaizer Chiefs 42% 32% Orlando Pirates 35%

Mamelodi Sundowns 23% 34% 25% Supersport United 14% Black 80% Bidvest Wits 12% Coloured 11% Indian 3% 18 - 24 Years Bloem Celtic 12% 5 6 7 8 9 10 White 6% 25 - 34 Years LSM LSM LSM LSM LSM LSM

Unique Audience Per Team

LSM 1 - 4 3% LSM 1 - 4 3% Kaizer Chiefs 22 047 LSM 5 - 6 36% LSM 5 - 6 36% Orlando Pirates 17 286 LSM 7 - 8 39% LSM 7 - 8 39% LSM 9 - 10 23% LSM 9 - 10 23% Black Leopards 12 504

Mamelodi Sundowns 11 406 R 12 189 = ave. HH income R 6 075 = ave. HH income Supersport United 9 865 Asian 3% Asian 1% AmaZulu FC 9 617 Black 79% Black 91%

Coloured 11% Coloured 6% Golden Arrows 9 452 White 7% White 2% Baroka FC 9 428

Polokwane City 9 047

60% 60% Cape Town City 9 900

45% 34% 45% Maritzburg United 7 966 25% 30% 18% 30% 21% 12% Celtic 7 721 12% 15% 15% 9% 11% 8% 8% 9% 7% 8% 2% 5% 5% 5% Highlands Park 6 661 0% 0% 2% Stellenbosch FC 6 321 l l e e g g est est Bidvest Wits 4 963 Gauten Gauten Limpop o Limpop o Free State Free State stern Cape stern Cape North W North W aZulu Nata aZulu Nata Chippa United 3 330 Mpumalang a Mpumalang a Eastern Cap Eastern Cap We We Kw Kw Northern Cape Northern Cape

01 BRANDING RATE CARD : FNB STADIUM

FNB STADIUM Tier Branding Availability

Tier 6 Branding

Tier 5 Branding

Tier 4 Branding

Stadium Tier Branding

02 BRANDING RATE CARD : FNB STADIUM

FNB STADIUM Branding Availability

Big Screen Video Boards

VIP Basement Parking

Tunnel Branding

03 BRANDING RATE CARD : FNB STADIUM

FNB STADIUM Branding Availability

Wall Branding

Banner Poles Branding

Drop Down Branding

04 BRANDING RATE CARD : FNB STADIUM

RATE CARD Pricing

2020/2021 Event Specific Annual Basement Parking Pillars VIP Basement Parking North (17 Pillars) 65 000 450 000 VIP Basement Parking South (19 Pillars) 70 000 475 000

Tunnel Branding - Corners Tunnel Branding (SW Corner) 95 000 624 000 Tunnel Branding (SE Corner) 40 000 280 000

Wall Branding (Per m2) Category A (PSL League games & 3 concerts) 65 265 Category B (PSL League games only) 50

Banners Drop Down Banners 2 700 20 000 Banner Poles Prime Position 954 6 700 Banner Poles Low Spectator Flow 500 4 200

Big Screen Video Boards 5 x 30 seconds per event - Category A (PSL League games & 3 concerts) 25 000 200 000 5 x 30 seconds per event - Category B (PSL League games only) 20 000 5 x 30 seconds per event - Category A (6 months) 120 000

Stadium Activation Rights Fee Category A (PSL League games & 3 concerts): 100sqm 50 000 355 000 Category B (PSL League games only): 100 sqm 30 000

Tier Branding Per 100m Per 100m Tier 3 SOLD SOLD Tier 4 East 57 500 690 000 Tier 4 North, South, West 32 917 395 000 Tier 5 East 53 000 636 000 Tier 5 North, South, West 28 333 340 000 Tier 6 East 47 000 564 000 Tier 6 North, South, West 23 583 283 000

• Branding subject to available tier length • Pricing subject to a 12-month contract period from date of signature. • With an annual CPI or 12% increase (whichever is the lower). • Proposed rates do not include production/transport or labour costs. • It will be the sole responsibility of the client to ensure that all signage remains in good serviceable condition. • Removal of branding after the contract period will be for the clients account. • Failure to do so will result in penalties.

All costs exclude VAT

Stadium Management retains the right to alter/revise costing without prior notice.

06 FNB STADIUM

CONTACT

Stadium Management South Africa (Pty) Limited SAIL FNB Stadium, Gate B, Soccer City Avenue, Riverview Office Park Nasrec, 13 Janadel Avenue +27 11 247 5300 Halfway Gardens Email: [email protected] Johannesburg 011 347 1300 Email: [email protected]