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Rate Card : Fnb Stadium BRANDING RATE CARD : FNB STADIUM FNB STADIUM RATE CARD FNB STADIUM BRANDING 2021 BRANDING RATE CARD : FNB STADIUM STATISTICS Level of Interest In Sport POPULATION % 40 000 000 120% 30 000 000 90% 25 245 990 24 440 880 20 000 000 63% 60% 56% 19 235 040 18 834 130 16 429 930 14 426 280 14 025 550 12 021 9000 12 021 900 48% 47% 11 220 440 10 000 000 41% 36% 30% 35% 30% 30% 28% 0 0% LOCAL FOOTBALL INT’L FOOTBALL ATHLETICS WALKING GYMING CRICKET RUGBY GAMING ROAD RUNNING SWIMMING Team Support Sport Fan Demographic Bafana Bafana 63% 41% 59% 12% 26% 20% 14% 16% 12% 10% Kaizer Chiefs 42% 32% Orlando Pirates 35% Mamelodi Sundowns 23% 34% 25% Supersport United 14% Black 80% Bidvest Wits 12% Coloured 11% Indian 3% 18 - 24 Years Bloem Celtic 12% 5 6 7 8 9 10 White 6% 25 - 34 Years LSM LSM LSM LSM LSM LSM Unique Audience Per Team LSM 1 - 4 3% LSM 1 - 4 3% Kaizer Chiefs 22 047 LSM 5 - 6 36% LSM 5 - 6 36% Orlando Pirates 17 286 LSM 7 - 8 39% LSM 7 - 8 39% LSM 9 - 10 23% LSM 9 - 10 23% Black Leopards 12 504 Mamelodi Sundowns 11 406 R 12 189 = ave. HH income R 6 075 = ave. HH income Supersport United 9 865 Asian 3% Asian 1% AmaZulu FC 9 617 Black 79% Black 91% Coloured 11% Coloured 6% Golden Arrows 9 452 White 7% White 2% Baroka FC 9 428 Polokwane City 9 047 60% 60% Cape Town City 9 900 45% 34% 45% Maritzburg United 7 966 25% 30% 18% 30% 21% 12% Bloemfontein Celtic 7 721 12% 15% 15% 9% 11% 8% 8% 9% 7% 8% 2% 5% 5% 5% Highlands Park 6 661 0% 0% 2% Stellenbosch FC 6 321 l l e e a a o o g g est est Bidvest Wits 4 963 Gauten Gauten Limpop Limpop Free State Free State stern Cape stern Cape North W North W aZulu Nata aZulu Nata Chippa United 3 330 Mpumalang Mpumalang Eastern Cap Eastern Cap We We Kw Kw Northern Cape Northern Cape 01 BRANDING RATE CARD : FNB STADIUM FNB STADIUM Tier Branding Availability Tier 6 Branding Tier 5 Branding Tier 4 Branding Stadium Tier Branding 02 BRANDING RATE CARD : FNB STADIUM FNB STADIUM Branding Availability Big Screen Video Boards VIP Basement Parking Tunnel Branding 03 BRANDING RATE CARD : FNB STADIUM FNB STADIUM Branding Availability Wall Branding Banner Poles Branding Drop Down Branding 04 BRANDING RATE CARD : FNB STADIUM RATE CARD Pricing 2020/2021 Event Specific Annual Basement Parking Pillars VIP Basement Parking North (17 Pillars) 65 000 450 000 VIP Basement Parking South (19 Pillars) 70 000 475 000 Tunnel Branding - Corners Tunnel Branding (SW Corner) 95 000 624 000 Tunnel Branding (SE Corner) 40 000 280 000 Wall Branding (Per m2) Category A (PSL League games & 3 concerts) 65 265 Category B (PSL League games only) 50 Banners Drop Down Banners 2 700 20 000 Banner Poles Prime Position 954 6 700 Banner Poles Low Spectator Flow 500 4 200 Big Screen Video Boards 5 x 30 seconds per event - Category A (PSL League games & 3 concerts) 25 000 200 000 5 x 30 seconds per event - Category B (PSL League games only) 20 000 5 x 30 seconds per event - Category A (6 months) 120 000 Stadium Activation Rights Fee Category A (PSL League games & 3 concerts): 100sqm 50 000 355 000 Category B (PSL League games only): 100 sqm 30 000 Tier Branding Per 100m Per 100m Tier 3 SOLD SOLD Tier 4 East 57 500 690 000 Tier 4 North, South, West 32 917 395 000 Tier 5 East 53 000 636 000 Tier 5 North, South, West 28 333 340 000 Tier 6 East 47 000 564 000 Tier 6 North, South, West 23 583 283 000 • Branding subject to available tier length • Pricing subject to a 12-month contract period from date of signature. • With an annual CPI or 12% increase (whichever is the lower). • Proposed rates do not include production/transport or labour costs. • It will be the sole responsibility of the client to ensure that all signage remains in good serviceable condition. • Removal of branding after the contract period will be for the clients account. • Failure to do so will result in penalties. All costs exclude VAT Stadium Management South Africa retains the right to alter/revise costing without prior notice. 06 FNB STADIUM CONTACT Stadium Management South Africa (Pty) Limited SAIL FNB Stadium, Gate B, Soccer City Avenue, Riverview Office Park Nasrec, Johannesburg 13 Janadel Avenue +27 11 247 5300 Halfway Gardens Email: [email protected] Johannesburg 011 347 1300 Email: [email protected].
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