ROOTS: Bethal / Secunda / Trichard - Mpumalanga (Ridge Times) 2019

1 Some detail

What is Roots? Reading the charts A landscape survey which spans The community is identified in the 110 metropolitan communities top right corner of the page across South Africa with a total sample of 27 468. Each The sample size, universe size and community is sampled description are displayed at the independently bottom of the page (e.g. (n) 300, representing 40,000 households ROOTS Formal households are selected or 60,000 shoppers) using multi-stage cluster sampling and purchase decision makers Community data is compared to (shoppers) are randomly the composite of similar selected from the household for communities interview. see below for details In this document The community’s information is always shown in colour and the A community is a defined comparative Metro data in grey geographical footprint from which the samples are drawn. Where applicable community The map provided defines these data is trended back 10 years or boundaries. as far as comparable

Large Metros – 62 Communities Medium Metros –18 Communities Small Metros –30 Communities

Johannesburg, Cape Town, Tshwane, Nelson Mandela Bay, Bloemfontein, Western Cape (Garden Route, Wine Lands, Ethikwini/Durban, Ekhruleni Pietermaritzburg, West Rand, Vaal, Kimberley, Helderburg) KZN (North and South Coast, Eg: Sandton, Athlone, Durban North, Boksburg, Polokwane, Buffalo City/East London Zululand, Midlands) Mpumalanga (Mbombela, Witbank, Bethal, Middleburg, Ermelo,Lydenburg) Freestate (Welkom, Bethlehem, Kroonstad) Eastern Cape (Uitenhage, Mthatha), Rustenburg 2 Map showing where the research was Bethal / Secunda / Trichard - Mpumalanga conducted

3 Reach – Papers & Weekly Magazines Bethal / Secunda / Trichard - Mpumalanga

Paper Categories Top 10 paper titles

Ridge Times 80 Local Paper 92 82 The Bulletin 14 The Echo 13 Weekly Magazine 26 Huisgenoot 8 19 Read in the Past 4 Average Issue Weeks (P4W reach) Beeld 7 Readership Daily 21 % Move 4 (AIR) 9 % Average Issue Sunday Times 4 Weekly / Sunday 18 Readership (AIR) Beeld Naweek (Saterdag) 4 11 Rapport (Sunday) 3 YOU 2

Regular Readers Multiple Reading

Usually read 3 or 4 out of Read one issue of the local 4 issues of the local paper paper on more than one occasion 65% 65% 25% 30%

of past 4 weeks readers of Average Issue Readers

Community Small Metros 4

Source : ROOTS Bethal / Secunda / Trichard - Mpumalanga : (n) 252 representing 37,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Reach – Online Bethal / Secunda / Trichard - Mpumalanga

Read news online in the past 7 days What device P7D online readers use

79 Phone 78 26 16 22 Laptop 13

7 Tablet 8

0 Desktop 5

% Community Small Metros % Community Small Metros

Type of News accessed How P7D online readers get there

55 Directly - website 47

22 Google 24

21 App 22 21 23 25 8 13 Facebook 21

5 Local News National / International News Other social media 7

0 Email / newsletter link 2 % Accessed within Issue period (7 days) Accessed in the Past 4 Weeks (P4W reach)

% Community Small Metros 5

Source : ROOTS Bethal / Secunda / Trichard - Mpumalanga : (n) 252 representing 37,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Advertising Usage – Ridge Times Bethal / Secunda / Trichard - Mpumalanga

Use advertising in the Preference for receiving advertising Read the inserts delivered local paper to help with inserts/ leaflets to the home inside their shopping decisions 89 local paper

62 11 18 38

63 74 Prefer advertising inserts in the Prefer advertising leaflets local paper delivered loose to the home 82 89

% Community Small Metros % Community Small Metros % Community Small Metros

Plan shopping Plan a day or 2 before / within the Mostly shop over the weekend week 89% 6 of readers of the local paper 10 10 read on Wednesday, Thursday or Friday before the weekend shop 90 88 82

94 90 90

% Community Small Metros 6

Source : ROOTS Bethal / Secunda / Trichard - Mpumalanga : (n) 252 representing 37,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Community Size & Structure Bethal / Secunda / Trichard - Mpumalanga

Education Footprint size Age

37 000 26 28

22 000 52 64 25 26 33 24 7 22 32 10 11 20 9 10 Households Shoppers 16-24 25-34 35-49 50-64 65+ Community Small Metros % Post Matric % Community Small Metros Matric Not Matriculated

Married or living Children Race Language Employment with a partner 1 9 46 Afrikaans 20 39 41 25 38 46 67 60 54 54 62 5 27 English 21 25 79 66 4 1 35 IsiZulu/Zul 20 28 u 13

Community Small Metros Community Small Metros % Community Small Metros % Unemployed Black Coloured % Community Small Metros Retired / student / housewife % 7 Indian / Asian White Employed

Footprint size Age Education

37 000 25 26 34 32 28 26 25 22 000 23 53 64 11 9 7 3 22 10 2010 2019 Households Shoppers 16-24 25-34 35-49 50-64 65+ % Post Matric % 2010 2019 Matric Not Matriculated

Married or living Children Race Language Employment with a partner 3 1 Afrikaans 46 20 32 38 59 46 67 54 66 70 62 English 27 3 4 79 65 4 1 34 IsiZulu/Zul 28 u 20

2010 2019 2010 2019 % 2010 2019 % Unemployed Black Coloured % 2019 Retired / student / housewife % 8 Indian / Asian White Employed

Source : ROOTS Bethal / Secunda / Trichard - Mpumalanga : (n) 252 representing 37,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Wealth – Socio Economic Structure Bethal / Secunda / Trichard - Mpumalanga

Socio Economic Measure (SEM) distribution Monthly Household Income Mean (Average monthly R23990 R21340 Household Income)

32 24 22 1 19 21 1 17 15 14 24 6 7 9 12 24 33 30 8 4 10 7 1 2 3 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999

% Community Small Metros % Community Small Metros

Living Standard Measurement (LSM) distribution Percentage of people who have…

Community Small Metros % % Long Term Savings 67 55 / Investments

39 22 Medical Aid 39 38 24 22 20 16 19 12 Credit Card 17 18 4 10 9 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Own Business 4 8 % Community Small Metros 9

Source : ROOTS BethalBethal/ Secunda/ Secunda/ Trichard/ Trichard- Mpumalanga- Mpumalanga: (n): (n) 252 252 representing representing 37,000 22,000shoppershouseholds : Small : Small Metros Metros : (n) : 7,031(n) 7,031 representing representing 967,000 564,000 shoppers households Wealth – LSM & Income Trended Bethal / Secunda / Trichard - Mpumalanga

LSM distribution Monthly Household Income Mean (Average monthly R23990 R21340 Household Income)

32 39 22 24 22 22 20 17 16 1 14 24 6 19 12 8 4 7 4 10 9 10 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999 % Community Small Metros % Community Small Metros

LSM - Trended Monthly Household Income - Trended Mean (Average monthly R23990 R16450 Household Income) 39

29 34 22 22 26 24 18 18 19 18 12 12 11 9 9 10 4 6 1 2

LSM 1-6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R12000 - R25000 - Over R51000 R11999 R24999 R50999

2010 2019 % % 2010 2019 10

For more information from ROOTS on the below categories:

Map of the Community Connection Food & Grocery

Reach Internet Who & How

Papers & Weekly Magazines Cell Phone How Often & Where

Online News Transport Clothes & Shoes Advertising Usage – Local Paper

Size and Structure Life Changers & Interests Entertainment

Community Size & Structure Watching & Listening

Trended (to 2010 or 2016 – depending on Shopping Eating & Drinking availability of data) Centres, online, transport & travel time Casino Wealth Loyalty Cards & Garage Forecourts Travel Socio Economic Structure (SEM) Living Standard Measurement (LSM) Monthly Household Income Home & Garden Health Trended (to 2010 or 2016 – depending on availability of data) Home & Garden Complaints & Cures Finance - Products & Banks Pets at home Lifestyle

Insurance – Products & Insurers Shopping for the Home Self Care

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