Palatino The Modern Reanissance Colophon Created by Jeff Nault

Typeography FINA-S351 Spring 2010

Printed on Strathmore (60 lbs.) paper

Version /

22 Palatino The Modern Renaissance Font

21 ear shoulder

spine

leg

i 20 apature

Aa Bb Ccear Dd Ee Ff Gg Hh spur stem

Ii Jj Kkleg Ll bowl

Mmserif Nn shoulderOo spine Pp Qq Rr Ss tail

Ttcrossbar Uu Vv Ww

Xxdecender Yy Zz 1 2 3 4 5 6 7 8 9 0

19 ii Anatomy

iii 18 Table of Contents

14th Century...... 1-4

15th Century...... 5-8

16th Century...... 9-12

17th Century...... 13-16

Typeface Anatomy...... 17-20

Colophon...... 22

Palatino

17 iv 17th Century - Mannerism

Renaissance painting was not just art in the 17th Cent ury, it was a way to depict the past in modern times; Just as the popularity of Palatino shows how this old time inspired font works in the modern world.

Ever since the Palatino font and were introduced, they were an instant clas- sic. Classical, yet modern, Palatino is the quintessential font for evolved elite. Palatino Sans can attest to the popularity. It is a top ten Sans font used in the media world today. This shows the staying power of past calligra- phers work and how ahead of their time they were. The panting St. Sebastian by (shown left) is a perfect example of the culmination of all the techniques perfected in the Italian Renais- sance. Realistic depictions, proportions, linear prospective, lighting and depth are all shown exactly how they should be. These realistic depictions were the end results of hundred of years of teaching and techniques just as the Palatino type family went from a newly formed font to a full blown family with vari- ous forms and functions accepted across a Pronto Renaissance broad range of fields.

1 16 Palatino: The Modern Renaissance Font

14th Century

Renaissance painting was not just art in the 17th Cent ury, it was a way to depict the past in modern times; Just as the popularity of Palatino shows how this old time inspired font works in the modern world.

15 2 Palatino: The Modern Renaissance Font

Palatino is a modern iconic form of , just as 14th Century art was based off of iconic figures.

Palatino was based off calligraphy done by Giambattista Palatino. German typogra- pher wanted to recreate a Renaissance feel in modern times. One can easily see the iconic resemblance between the weight and movement of the Palatino and its calligraphic predecessor that came centuries before. This same principle was the foundation of Italian Renaissance art, specifically painting. The art was made with a focus on getting the message across in a meaningful yet somewhat minimal way. To do this, basic iconic images were given an artistic quality but stayed away from 17th realism. This technique was the foundation of Renaissance art. In Giotto’s painting. The Lamentation (see right), Jesus and all the other characters are visible, but they do not have a real detailed quality to them like seen later in the Renaissance. Century

3 14 14th Century - Pronto Renaissance

Palatino is a modern iconic form of calligraphy, just as 14th Century art was based off of iconic figures.

Mannerism

13 4 16th Century - High Renaissance

Italian Renaissance Art was morphing from simple iconic images to full detail depictions, Early Renaissancethe Palatino type family was also changin g from modern calligraphy to a more versatile font.

5 12 Palatino: The Modern Renaissance Font The 16th century saw the largest jump in realism in the renaissance period. Flat lifeless images trans- formed into depth and realism, like in The Sassetti Alterpiece by Ghirlando. One could actually have the feel of actually walking in the picture or could shake hands with the characters. This huge jump in technique still held on to the core values that painters instilled over hundreds of years before. The same can be said about the evolution of Palatino. The original Palatino is a strong, proud font. It has many uses and still does not get old, yet the viewer could still have more. The demand of new branches of Palatino could be heard. Zapf introduced Palatino Nova and Palatino Sans (also with variations like bold, italic, etc) and of course they were a hit. Some were a little rounder, some a little skinner and some a little rounder but they were all Palatino. Just as the paintings started to use different techniques, they were all renaissance paintings.

15th Century

Italian Renaissance Art was morphing from simple iconic images to full detail depictions, the Palatino type family was also changin g from modern callagraphy to a more versitle font.

11 6 16th Century

High Renaissance

7 10 Palatino: The Modern Renaissance Font 15th Century - Early Renaissance Palatino (Regular) Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj...

Palatino (Italic) Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj...

Palatino (Bold) Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj...

Palatino (Bold Italic) Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj...

The evolution of Paltino was beginning with Bold s, Italics and Bold Italics; Renaissance Art was also evolving with the addition of linear prospective and light.

As the Palatino typeface became more and more popular in mainstream media, a demand for new looks of the font were in the forefront. Not soon after, Palatino Bold, Italic and Bold Italic were produced. The different strokes and weight to the font were well received in the type community. Although the changes to the typeface were subtle, they were significant. In Madonna and the Child (pictured right) by Lippi, one can start noticing slight differences in the way this was painted compaired to paintings a century earlier. Here we see more on lighting and where the light is coming from but more importantly there is more of a focus on proportions. While still looking a little flatter then real life prosepec- tive, the paiting starts to hit at these all impor- tant painting rules.

8 9