x ` 100 Jackie Chan Bridging borders offscreen AGRI-BUSINESS INTERVIEW EDUCATION Noodles Shanghai will set up Catching up with Entangled a Free Trade Zone China on education www.icec-council.org Vol 1, Issue 6, September 2013 All profit and no loss in EDITOR-IN-CHIEF cultural handshake Mohammed Saqib When we and the Chinese Embassy jointly decided to invite actor EXECUTIVE EDITOR Jackie Chan to inaugurate the Chinese film festival at New Delhi in Urmila Rao June, he readily agreed. EDITORIAL BOARD But in the thick of a border dispute, we waited anxiously to see Mani Shankar Aiyar whether his chartered flight would get a clearance from the Indian P.S. Deodhar authorities. Our worst fears came true as the documents indeed got Dilip Cherian mired in the bureaucratic processes in India. We were running out of Amir Ullah Khan Chen Si (China) time but good intentions have a way of finding their way through. The star chose to travel by a regular flight, and not just that, he also brought EDITORIAL TEAM along graceful actresses from his movie Chinese Zodiac too, with whom Irfan Alam the inaugural screening was slated. “Heart of economic growthg in India”, Shawahiq Siddiqui Sumelika Bhattacharyya This is the power of cultural linkages; it binds people together. Garima Arora Keeping political sentiments and economic relationships aside, the Manju Hara Chinese fans thronged the stadium in no less numbers than the Indian Vinny Sachdeva fans did, to see their hero in flesh and blood. DESIGN Culture is beyond profit and therein is its appeal. It is distant from Manoj Raikwar thorny politics and calculative business. The reason why Jackie Chan Bhopal Haat, Bhopal, Madhya Pradesh OWNED, PRINTED AND PUBLISHED BY was chosen to be the ambassador of the Chinese Film festival in India Mohammed Saqib was simple: he is a cultural icon who is known and revered by Indian and Chinese people in equal measure. Our belief is that such gestures Registered with the Registrar of Newspapers by the government and civil society are instrumental in creating a of India under RNI No: DELENG/2011/43423 WHY HAAT OF INDIA ).$534293%'-%.43 positive environment between the two countries. This is reflected in s %XCLUSIVE OPPORTUNITY TO MEET MORE THAN CREDIBLE #HINESE MANUFACTURERS s !GRO 4ECHNOLOGY PUBLISHED FROM the words of Cai Fuchao, the Director of the Press and Publication,who A-82, Zakir Bagh, New Delhi - 110025 mentioned in the inaugural event: “cultural exchanges are one of the UNDER ONE ROOF FROM SECTORS AS DIVERSE AS ELECTRONICS BUILDING MATERIAL s 3OLAR 4ECHNOLOGY 5-00 important components of the bilateral ties and exchanges between the LEATHER FURNITURE TOYS AUTO COMPONENTS COSMETICS AND MORE s !UTO #OMPONENTS ADDRESS FOR ALL CORRESPONDENCE two countries.” s 0ERFECT PLATFORM TO PROMOTE ANDOR LAUNCH YOUR PRODUCTSERVICE TO A WIDE s #EMENT "UILDING -ATERIALS India China Chronicle Our trade relations are reasonably good. It is in the cultural realm B-59 (GF), South Extension - II, RANGE OF BUYERS AND DISTRIBUTORS FROM #HINA AS WELL AS )NDIA s ,EATHER &URNITURE New Delhi - 110049 that both the countries have to do more. The Chinese Embassy and Telefax: 011-46550348 ICEC’s humble effort was geared towards the effort of strengthening s 4HERE ARE NO INTERMEDIARIESAGENTS INVOLVED 9OU WILL INTERACT DIRECTLY WITH s %LECTRONICS 4OYS the cultural ties. THE COMPANY REPRESENTATIVES FACE TO FACE TO ESTABLISH NETWORKING CONTACTS s #OSMETICS PRINTED AT When we practice Buddhism, dig into noodles and momos, go s 4HIS UNIQUE EVENT BACKED BY -0 GOVERNMENT IS NOT MERELY AN EXHIBITION Anne Print Solutions to China for studies, believe in fengshui, decorate our homes with BUT AN OPPORTUNITY TO INTERACT NETWORK SHARE IDEAS AND TECHNOLOGY WITH ALL B-32, Okhla Industrial Area, Phase-I, Chinese lamps and take Kung fu lessons, hardly do we harbour any New Delhi-110020 negative feelings. Such engagements go beyond political machinations STAKEHOLDERS INCLUDING MANUFACTURERS SUPPLIERS AND DISTRIBUTORS Tel. 011-40525878, 011-65690940 Email: [email protected] and commercial gains. s (AAT OF )NDIA PROVIDES YOU COST EFFECTIVE MEANS TO REACH OUT TO YOUR #HINESE The proof of the pudding is in the eating. Jackie Chan got a rousing COUNTERPART WITH PROMISE OF INCREASED PROlTABILITY All Rights Reserved. Reproduction in whole welcome in Delhi. His song enthralled the Indian and Chinese or in part without written audiences who sat side by side enjoying the moment. Together! Organised By Knowledge & Event Partner permission is prohibited. All advertising enquiries, comments and feedback are welcome at [email protected] The information contained in this magazine has been reviewed for accuracy and is deemed reliable but is not necessarily complete or guaranteed by the Editor. The views expressed in this digest are solely that of the writers and do not necessarily UHÁHFWWKHYLHZVRIWKHPDJD]LQH www.haatofindia.co.in CONTENTS 4 Feedback DIPLOMACY like the rest of the world. That doesn't 29 Art of using soft power make it good or bad’, he opines. In an 6 interview with ICEC, he says business Brief News for hard presence with China means being ready for America has spread its cultural surprises, avoiding working in low- AGRICULTURE hegemony and values through its margin high- risk environment and 8 Noodles Entangled open media that has strategically China, similarly, India too displays keeping provisions handy. benefited America and contributed multiple hues from East to West Chinese food companies have the to the collapse of socialism. China and North to South. In our current PROVINCE PROFILE potential to become global players if too is using Soft power or ruanshili series, we are exploring Rajasthan, 52 they get government regulatory and Booming business in to achieve the desired goal with the for our Chinese tourists, who wish to financial support. However, the in- least objection. experience a little piece of the mosaic the land of fish & rice: dustry also needs to innovate. There of history from Western India. Zhejiang are issues of food safety and quality HIGHER EDUCATION in the production process. The com- INTERVIEW Zhejiang was the old name of the 32 panies’ global proliferation is also CHI-INDIA: Poised to 44 Qiantang River, which passes through challenged by factors like manage- become Management New Flavours of Hangzhou, the provincial capital. This ment style, language, culture as well Friendship province has the largest number of as complexity of laws and regula- Education Super islands in China. Chinese Chef Yang Ling Ling, 35, tions existing in other countries. Power? has been rustling up delicious dishes Both Chinese and Indian B-Schools for over 10 years now. He worked in EDUCATION are taking steps to globalise them- the different cities of Dragon Land 12 Catching up with selves. Together, they can re-invent before making an adventurous move a new model of management educa- to Ceylon in 2006. Since then he China on education tion as well new processes of inter- has been on a journey to explore By virtue of a higher literacy rate, national ranking and accreditation and understand South Asia with an China is able to wield greater focusing on the needs of the East. aim of building relations through influence in the world order his mouth-watering Chinese food HANDICRAFT REPORT compared to India. If India wants BEYOND THE GREAT WALL recipes. The chef is presently working to seize opportunities in the new 36 First time in Shanghai? at Claridges Hotel, New Delhi, 56 Weaving the Cloth millennium, it will have to overhaul after a four-year stint in Bangalore. of Friendship its education system Follow these tips Garima Arora met Ling to COVER STORY In April this year, ICEC took The coastal city of Shanghai is understand how cuisine popularity INTERVIEW inviting. But for a first time visitor, can mark a new beginning for India- a trade delegation to China for 15 Shanghai will set up a the cosmopolitan city can be China relations and much more... enhancement of Handicrafts Trade overwhelming. In order to make and the brand image promotion of Free Trade Zone Indian handicrafts in the Chinese The tough Jackie your stay smooth sans rude surprises, ECONOMY Consul General of India at Shanghai, it is better to be prepared. 46 market. The delegation was headed Mr. Naveen Srivastava, assumed Restructuring by Smt. Zohra Chatterji, Secretary office in Shanghai in August 2012. GROWTH the border Textiles, Government of India. A first of its kind MoU was signed between This marked his reconnect with 38 China’s high economic growth is with an elfin charm Recording poverty of the China Council for Promotion China after 12 years. A little over a based on a number of factors, includ- decade is, by no means, a lifetime, India and China ing the fact that it attaches great of International Trade, PRC and Introductions are for greenhorn actors, not for veterans the Export Promotion Council for but the consul general is amazed to India’s poverty and inclusive growth importance to its border regions. and certainly not for living legend Jackie Chan, who has see the scale and pace of develop- record is much better than China’s, Handicraft, India for promotion of relentlessly enthralled his audience with awesome action ment that has taken place in China. and levels of poverty in the two INTERVIEW trade in the handicraft sector. ‘The Infrastructure development in countries are not very different 50 for over four decades. The fact that he has a fan following particular has been both rapid and East China calling 60 Exhibitions & that cuts across age, gender, boundary and class, is no world class’, he says. In an e-mail in- INDIA TOURISM entrepreneurs Trade show small feat.