Edward Petry & Co., Inc

THIRTY-FIVE CENTS DECEMBER 28, 1959

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14 .T, Yno TS G Tel 1 .7._ Lpaaq aga 1 T o,,-) p; Zt.quaolg THE BUSIN ESSWEEKrT

11-MPIplir ti4 Page 19 Agency consensus: current ills to ultimately strengthen tv 32 Tv's gross in '59: top clients buying 18% more than in '58 Page 34 lOpening the consumer's eyes: FTC weighs public deception Page Page 56 ReDort from Geneva: worldwide swing to uhf band in offing? W),,vitgiitek,g.tgoolx-4,4,44,1P -- Itatx Agir-psittg, 40000 ' let giugiri9 ';-V,igegtgtf'Ser 442t4;01PAAW4)1,9,0=4114,1514M-navlimi-+.1,-

The Metropolitan Broadcasting Corporation announces the appointment of Edward Petry & Co., Inc. City as national sales representative for WNEW-TV, New York

..program-styled New York's leading independent station. night and day to reach the people who reach for more! WHEELING:IflßJOßTV MARKET

One Station Reaching The Booming Upper Ohio Valley

No. 16 WTRF -TV Image Series MACHINERY

BLAW -KNOX COMPANY, Wheeling and Warwood, W. Va. Slab Shear, one of the gigantic machines manufactured here in B -K plants. (Note how machine towers over man at left.) Producing massive machines for steel and aluminum manufacturers, The Blaw Knox Company employs 1000 skilled craftsmen earning a five million dollar annual payroll in their two WTRF -TV area plants. Blaw -Knox, another industrial giant, contributes to the progress of this rich and busy 36- county area covered by WTRF- TV from Wheeling. Why are alert advertisers interested? The two million people living in this Wheeling Market have an annual spendable income of over 21/2 billion dollars. They look to WTRF -TV for ways to spend that money!

For availabilities, call Bob 316,000 watts network color Ferguson, VP and Gen. Mgr., C or Needham Smith, Sales Manager, at CEdar 2.7777. National Rep., George P. WHEELING 7, WEST VIRGINIA Hollingbery Company. ,aching a market that's reaching new importance! *ADULT LEVEL *PROGRAMMING

Adult Baltimoreans love A' L °' P `! Because *Adult Level "Programming is the kind of radio listening they PREFER -as proved by Nielsen Adult Listenership Surveys. Just the right mixture of local and CBS network personalities, news commentators, drama, comedy and adult -pleasing music! A °' L* P* means SELL in Baltimore ... so schedule WCBM and get more sales in the total Baltimore market -now more than 1,900,000 people!

A CBS Radio Affiliate 10,000 Watts on 680 KC Baltimore 13, Maryland

PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives

BROADCASTING, December 28, 1959 3 from to in TE N YEARS ATV HOMES . . . that's how the Dallas -Fort Worth Market,

dominated since 1949 by KRLD -TV, has grown.

Since KRLD -TV beamed its first program to a scattering of "wealthy Texans ", there has been

a "measured preference" for Channel 4 in Dallas. That's why KRLD -TV has the greatest TV circulation of any station in the great Southwest.

Get into the booming, BUYING Dallas -Fort Worth

Market . . . get in there best with KRLD -TV. Ask a Branham man.

represented nationally by the Branham Company

THE DALLAS TIMES HERALD STATIONS Clyde W. Rembert CkßN 4,Daliae President MAXIMUM POWER TV -Twin to KRLD radio 1080, CBS outlet with 50,000 watts.

4 BROADCASTING, December 28, 1959 CLOSED CIRCUIT®

Magazine concept ABC-TV -like plus five Philadelphia and one Cleve- be changed to RCA Building, with CBS -TV-now is putting out tentative land disributors. company occupying some 40,000 sq. ft. rotation in (three floors, plus one -half of ground feeler on possible advertiser Night and day Gordon B. McLen- single night's block of programs in floor). All government, commercial, don, multiple owner whose exploits electronic data processing Dec. 21) . sales and prime time (CLOSED CIRCUIT, have enlivened radio, has embarked Though they have no definite plans, service center (in ground floor show- upon new acquisition project with over- room) will be housed, under direction both networks have talked to agency tone that could bring far -reaching form of of Pinckney B. Reed, RCA vice presi- executives about spot- carrier changes in am operations. He has con- advertising in two hours of entertain- dent in Washington. NBC, RCA Serv- tracted to buy assets of WINE, Buf- ice Co. and RCA Communications Inc. ment, say 8 to 10 p.m., to be followed falo daytimer and its fm adjunct, from will continue at their present locations. by half -hour public affairs show with John W. Kluge, chairman -president of ads rotated in this entire block. Metropolitan Broadcasting Corp. for Drop -in status Sen. Mike Monroney $280,000. Simultaneously, however, he (D- Okla.) has been advised by FCC in Networks already have run into re- will seek second station on "nighttime response to his inquiry about vhf drop - sistance to spot- carrier concepts from basis in Buffalo to round out full - ins in less- than -three- station major mar- Similar misgivings have only" major agencies. on two separate kets that Commission is awaiting report executives time facility, operating been voiced by two broadcast Innovation would be without on negotiations with Defense Dept. that have combined channels. at pair of agencies precedent and require changes in FCC looking toward expanding existing vhf $100 million -plus yearly in billings of procedures but competent engineering band (BROADCASTING, May 4). Prog- tv. They feel networks in effect network opinion says this will work allocations - ress report from Comr. Fred W. Ford, won't go for pub- admit that advertisers wise. FCC's liaison on allocations, is expect- can be lic affairs in prime time but ed within fortnight. Sen. Monroney assured via 1 drawn in and scheduling WINE operates with kw daytime on asked for specific steps which had been be would spot- carrier. They contend there'll 1080 kc. Fulltime fm adjunct be taken since last June and FCC's time- more "high- level" programming placed exploited upon FCC approval of trans- table (BROADCASTING, Dec. 7) . within regular series by advertisers fer. If "nighttime only" station is au- themselves (though network people thorized, McLendon plan is to advise March of Time Time Inc., stations, might dispute this on basis of past ex- listeners at local sunset signoff of WINE following December management meet- perience). What they didn't say: Agen- to tune nighttime station. McLendon's ing in Colorado Springs, have decided cies generally avoid any concept which KLIF in Dallas three months ago began to beef up news coverage, both domes- would further dilute sponsor identifica- operating from two separate transmitter tically and internationally. Additional tion or influence (see agency com- locations -1 kw nighttime transmitter staff appointments will be made in ment, page 19). using five tower directional array, while Washington, according to Time vice 50 kw transmitter functions daytime at President Weston C. Pullen, and ar- Station trading High on FCC's 1960 location 10 miles distant. This likewise rangements also are being developed agenda is whole question of policy on was innovation in allocations and appli- with Time Inc. correspondents abroad station sales, transfers and assignments. cation now is process to increase night- for special and supplemental news cov- Scheduled for review are legislative and time transmitter to 10 kw with nine or erage. other proposals made over years such possibly 10 towers. Other McLendon as abandoned Avco procedure of com- stations are KILT Houston; KTSA San Scouting fm There's fm in ABC's petitive bidding for available stations, Antonio, KEEL Shreveport, WAKY future - if network can figure out best variation of which is proposed in Bar- Louisville and KARL San Francisco. way to use it. For more than year, ABC row Network Study Report, and other Radio has been "investigating all pos- proposals wherein FCC would select Ratings aren't all Despite Ford's dis- sibilities" for using fm, including feasi- new best qualified operator, once owner appointment over ratings of its show- bility of employing it to replace lines has decided to sell. Among suggestions case (and expensive- $200,000- $250,- to connect stations. But many affiliates are mandatory competitive hearings. 000 production for each show) Startime do not have fm outlets. One possibility: Biggest bugaboo is presented in sale of series on NBC -TV Tuesday 9:30 -10:30 some sort of specialized service, a la newly authorized stations within months p.m., it now appears advertiser will NBC Radio's new "Medical Radio" of competitive hearing or grants. continue with its commitment for 39 which plans to feed medical news and specials this season. Other "values" of information direct to subscribing doc- Flip side Look for more payola corn- program, such as content and reception toIs' offices [BROADCASTING, Nov. 9]. plaints out of Federal Trade Commis- by critics, have pleased Ford's hierarchy, Committee mulling it all over may sub - is sion this week. Best guess that but ratings picture, if . not improved mit report in fairly near future. charges of under -counter payments to considerably, may affect plans for next disc jockeys will be laid to number of season in networking. J. Walter Thomp- Doerfer's hot Atomic Energy Com- record distributors, but inclusion of few son, New York, is agency of record. mission has blown whistle on FCC more record companies should not be Chairman John C. Doerfer's watch. Last ruled out. RCA -FTC consent order on Gathering of clan RCA operations November, while attending Interna- payola (BROADCASTING, Dec. 21) may in Washington, now diffused in several tional Conferences on Telephone and not be only one; negotiations are con- locations, will be consolidated for most Telegraph in Geneva, he bought Rolex, tinuing with other respondents of first part, in new building under construc- which AEC tested last week and found complaint. These included London tion at 1725 K Street, N.W., with oc- radioactive. Watch has been sent to Records Inc., New York, and Bernard cupancy expected next spring. Now American Rolex Co. N.Y. for desensi- Lowe Inc., Philadelphia (Cameo label), designated Paramount Bldg., name will tizing. His doctor wants to see him, too.

Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. F:xpERE$cE Ten solid years of it this month. Since 1949 times have changed, but so have we. New news concepts, the culling and corralling of fresh program ideas, applauded public service, and the great CBS Network, account for WJW -TV's present acceptance in Northeastern Ohio.

YOU K N WWHERE YOU 'RE GOING WITH MLIW-TV CBS CLEVELAND A STORER STATION REPRESENTED BY THE KATZ AGENCY

6 BROADCASTING, December 28, 1959 WEEK IN BRIEF CP JE Sponsorship without censorship? Yes, it is possible in television today and the sponsor can still realize effective advertising and sales impact from the medium - i controlled program vehicle. At least that's the experience of Bell & Howell with the CBS -TV documentary series CBS Reports. Peter G. Peterson, B &H executive vice president, tells about it in this week's MONDAY MR. PETERSON MEMO. Page 17. WI IX-TV Silver lining Leading advertising agency executives voice belief that television will come out of current investigations and criticism with revitalized programming, better commercials and greater overall effectiveness. Optimism is the key element in their current appraisals of Channel 1C medium, as reflected in BROADCASTING survey among the top 50 agencies. Page 19. Completely Covers Michigan's Big spenders spend big Televisions top 10 advertisers spent 19.3% more in the first nine months this year than they did in similar period of Rich GOLDEN TRIANGLE with 1958, TvB reports. Procter & Gamble alone added $10.6 million, bringing its three -quarters billing to 72.6 million. Lever Bros., ranking No. 2, spent a City Grade Signal! $9 million more. Page 32.

Broadcasting Opening the eyes of the consumer and other media LANSING fare well at Federal Trade Commission conference on public deception. Meeting hears about phoney list prices, mislabelling of wools, furs and textiles, bait advertising and bogus job offers. Page 34.

Crisis conference CBS -TV calls affiliates to "special conference" in BATTLE Washington Feb. 29 -March 1, sets up a speakers agenda heavily loaded CREEK with congressional and regulatory agency figures. Page 40.

NAB names special counsel Whitney North Seymour, New York JACKSON attorney, retained by association to represent it in constitutional aspects of FCC's broadcast inquiry. Page 44.

CBS Films new 'image' Program chief Lewine explains in interview what CBS Films plans to do to keep abreast of the changing broadcast wILx-Tv climate. Page 50. Serves and Sells Programming upgrade CBS -TV says it will set aside a prime -time hour every week next fall for "informational, cultural and educational" Michigan's No. 1 programming. NBC -TV had announced similar move earlier this month. Page 51. Market outside Detroit

World swing to uhf? There's evidence of one developing, according to delegates to the International Telecommunications Conference which SOME PRIME TIME ended last week in Geneva. And in Europe am is giving way to fm. Page 56. STILL AVAILABLE

DEPARTMENTS contact VENARD, RINTOUL & McCONNELL, INC. AT DEADLINE 9 LEAD STORY 19 BROADCAST ADVERTISING 19 THE MEDIA 40 BUSINESS BRIEFLY 32 MONDAY MEMO 17 CHANGING HANDS 46 OPEN MIKE 14 CLOSED CIRCUIT 5 OUR RESPECTS 73 WI LX-TV COLORCASTING 50 PROGRAMMING 50 DATEBOOK 12 WEEK'S HEADLINERS 10 EDITORIAL PAGE 74 Channel 10 EQUIPMENT & ENGINEERING 60 FANFARE 62 FATES & FORTUNES 58 Associated with FOR THE RECORD 63 GOVERNMENT 34 WILS- Lansing INTERNATIONAL 56 4LA WPON- Pontiac

BROADCASTING, December 28, 1959 7 the family board of directors... with yow' local J2itk Station! These days, more and more family purchases are voted on by the entire "board of directors" - mother, father, sister and brother. To reach this . select group, make sure your schedule is included with other discriminating advertisers on the Meredith Station . . . appealing to the entire family, motivating the entire family. Meredith Stations are well -established in the community they serve ... have earned the respect and confidence of the audience and the advertiser. Contact the Meredith Station manager or the rep ... get the facts on audience loyalty, coverage area and low cost circulation.

iietedith &Wow dte "a1.e 01 Me .7l1GIi17.Llg "

KANSAS CITY KCMO KCMO -TV The Katz Agency SYRACUSE WHEN WHEN -TV The Katz Agency PHOENIX KPHO KPHO -TV The Katz Agency OMAHA WOW WOW -TV John Blair & Co. Blair -TV TULSA KRMG John Blair & Co.

Meredith Stations Are Affiliated With BETTER HOMES and GARDENS and SUCCESSFUL FARMING Magazines

8 BROADCASTING, December 28, 1959 .,--- ,AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 19

Purdue's airborne by George Marti to Jim Gordon for oath $145,000. Mr. Gordon has been re- etv test approved Hits payola gional sales manager for KCEN -TV Sign no payola affidavits -such Temple, Tex., for six years. Broker: Purdue U. received FCC approval documents invade privacy and Hamilton-Landis Assoc. KCLE is 250 Dec. 23 for experimental airborne uhf denies human rights. That's word w daytimer on 1120 kc. educational tv operations during school from National Assn. of Broad- year 1960 -61 (BROADCASTING, Nov. 2). cast Employes & Technicians DC -7 flying transmitters will be utilized headquarters to union members. NIBS reorganization to beam two programs on four separate Smith, international channels simultaneously back to earth. George W. approved by referee president, has advised network Experiment will include both normal locals and members not to sign Following litigation and conferences (6 mc) and narrowband (3 mc) trans- any affidavits requested by man- over six -month period, Mutual came missions, duplicating programs on each agement. He also claimed request out of bankruptcy proceeding Dec. 23 system. "was another smokescreen thrown when U.S. Referee Asa Herzog signed Transmitters on Purdue campus will up to divert the FCC and other documents approving company's three - send classroom programs on chs. 41, investigative bodies from the cor- part reorganization plan. Company 47, 53 and 59 to plane circling at 23,000 ruption already uncovered in the spokesman said, "This means we start ft. above Montpelier, Ind. "Stratovi- tv scandal." He added that broad- out with a clean slate; we are now sion" courses will be relayed back to casters had shown no willingness divorced from any previous manage- classrooms on chs. 72 and 78 (standard "to sign the same kind of waivers ments." band) and chs. 75 and 76 (narrow band). that they were demanding from Final settlement calls for paying off Programs will be offered to cooperat- their employes." about $2.9 million owed some 700 ing schools and colleges in Indiana, creditors on this basis: talent and guests Illinois, Kentucky, Michigan, Ohio and on programs, to which MBS is indebted Wisconsin. Area encompasses 5 million are L. Ray Rhodes, vice president and for approximately $600,000, will receive students and 13,000 schools. Transmis- San Francisco manager, Paul Raymer 50 cents on the dollar up to $600 owed sions on standard band may be received Co.; Gil Paltridge, formerly manager and 10 cents on the dollar thereafter; on any uhf set within range, while class- of KROW Oakland and KGO San Fran - creditors owed about $1.3 million will rooms in 10 schools will be equipped cisco;' A. J. Krisik, owner of KNGS be paid 10 cents on the dollar; loan for with special sets to receive 3 mc trans- Hanford and KFIV Modesto, both $1.4 million assigned to H. B. Tuskin, missions for comparison. Calif.; and Ted Wolf, vice president, Seattle businessman, was removed from Purdue estimated experiment will cost KFIV. Also in buying group are Wil- plan and will be paid off over 10 years $7 million with financing coming from liam T. Stubblefield, consultant and at 4% interest. This loan actually repre- Ford Foundation and other similar or- owner of WAGE Leesburg, Va., and sents money advanced to Mutual by ganizations. Also cooperating are Joint W. R. Twining, West Coast consultant. Thomas F. O'Neil at time he owned Council on Educational Tv, Westing- KJBS operates on 1100 kc with 1 kw, MBS and has been carried on company house Electric Corp., CBS Labs and and holds cp for 50 kw daytime. books under successive managements. General Dynamics. Entire project is KCLE -AM -FM Cleburne, Tex.: Sold Mutual spokesman said that creditors under direction of Dr. John E. Ivey, Jr., vice president of Purdue Research Foundation, and under auspices of Mid - West Council on Airborne Tv Instruc- Cone blasts ad negligence tion. Participation by schools will be Advertisers, agencies and media He chided AAAA for not ejecting voluntary. were scolded Dec. 23 by Fairfax M. members guilty of "transgressions "; FCC pointed out its unanimous au- Cone, chairman of executive com- ANA for addressing itself to "the thorization is not to be construed as mittee, Foote, Cone & Belding, for function and value of advertising, approval of project and experiment failure to clean up advertising. He already known "; AFA for tradi- must cause no objectionable interference named American Assn. of Advertis- tionally behaving toward advertising to any tv or translator stations in area, ing Agencies, Assn. of National Ad- "like cucumber growers during Na- either present or future. Purdue was vertisers and Advertising Federation tional Pickle Week," adding it needs ordered to inform viewers that test is of America (for agencies' optimistic "a considerably more thoughtful ap- for one year only and that extension be- view of tv, see page 19). proach." yond 1960 -61 will be up to FCC. Broadcast and print media could Mr. Cone asked, "How can four eliminate dishonest and ugly adver- different cigarettes all be lowest in KJBS, KCLE are sold tising "by the simple expedient of nicotine, lowest in tars; three diff- demanding proof of claims," Mr. erent headache remedies all work Two station sales were reported Dec. Cone said. He said there will be bad faster." He added, "The amount of 23 subject to FCC approval: advertising "just as long as there are bad advertising is large and it is not KJBS San Francisco, Calif.: Sold by dishonest and ugly advertisers and diminishing. The only unknown is Dolph- Pettey interests to group of West hungry media people and unscrupu- why the people who could kill it let Coast radio men on lease- option basis lous advertising agents." it live." aggregating $1,125,000. In buying group

BROADCASTING, December 28, 1959 9 AT DEADLINE CONTINUED

will be paid off "very soon." It is as- senting, Comr. Ford said this type sumed that henceforth MBS financial operation does not aid development of Triple -city ID backers Albert Gregory McCarthy and acceptable stereo system in any way KXII -TV Ardmore, Okla., was given Chester Ferguson, Tampa realtors- and actually encourages method which FCC sanction Dec. 23 to identify itself industrialists, will play more active role holds no promise of eventual adoption. with Sherman -Denison, Tex., as well as in shaping network policy, though Commission currently is accepting corn - Ardmore. Texas cities are just across Robert F. Hurleigh, Mutual president, ments looking toward adoption of rules Oklahoma border and approximately will continue as operational head. for stereo broadcasts. 40 air miles from Ardmore. Comr. Representing MBS in the litigation Robert T. Bartley dissented. were its regular counsel, Regan, Gold- farb, Powell & Quinn, New York, and Vtr sales unit set special counsel Benjamin Business briefly Weintraub, WNBQ (TV) Chicago has set up new specialist in financial reorganizations. video recording sales department effec- Into CBS radio's 'comedy block' Wil- tive Jan. 4 to be headed by William W. liam Wrigley Jr. Co. (chewing gum), Huffman, it was announced Dec. 23 by Chicago, buys Double Your Pleasure Stereo tv -am test Lloyd E. Yoder, NBC vice president on CBS Radio, Mon. -Fri. 8:30 -35 p.m. By 3 -2 vote, FCC Dec. 23 waived tv and general manager of WNBQ- (EST), effective Dec. 28. Strip features rules to permit KOB -TV Albuquerque, WMAQ. Mr. Huffman, formerly with Boyd Twins as singers and Jim McShane N.M., to show "mood" still picture Group Productions in sales and produc- as m.c. (save in New England, with slides while transmitting stereophonic tion, will report to Alfred L. Lewis, Connie Mitchell and Mal Bellairs). sound broadcasts in conjunction with NBC Chicago business manager and Agency: Arthur Meyerhoff & Co., Chi- KOB -AM. Authorization covers only operations director. Mr. Yoder noted cago. 9 -11 a.m. period each Sunday for 90 "steady and rapid growth" of commer- Schick scores Schick Safety Razor days. cial video tape production (color and Co., Div. of Eversharp Inc., N.Y., to Comrs. Robert T. Bartley and Fred- monochrome) since last July with such sponsor eight quarters of Sunday after- erick W. Ford dissented, with Comrs. national clients as General Mills, Wris- noon pro -basketball telecasts on NBC - John C. Doerfer, Robert E. Lee and ley Soap and American Machine & TV January through March. Agency: John S. Cross favoring grant. In dis- Foundry. Compton Adv., N.Y.

WEEK'S HEADLINERS

DANIEL LADD, account supervisor with Ted Bates & Co., N.Y., on Warner -Lam- bert and International Latex accounts, to advertising director of P. Lorillard Co. He fills position vacated when MANUEL YEL- LEN was named vp and director of sales more than a year ago. THOMAS TAUSIG left Lorillard post of advertising manager earlier this month (AT DEADLINE, Dec. MR. LADD 14) . Mr. Ladd will supervise advertising MR. EIGES MR. BERNSTEIN MR. MOORE for Kent, Old Gold, Newport and Spring cigarette brands Messrs. Bernstein and Eiges will report to David C. Adams, and other Lorillard tobacco products. Program is admin- senior executive vp. Mr. Moore joined NBC press as staff istered under company advertising committee made up of writer in 1951, was made manager, business publicity, in board chairman Lewis Gruber, president Harold F. Temple 1953. and Mr. Yellen. RICHARD J. FARRICKER, management serv- SYDNEY H. EIGES, vp, press and publicity of NBC, pro- ice director of McCann -Erickson, N.Y., moted to new post of vp, public information, succeeding joins Geyer, Morey, Madden & Ballard KENNETH W. BILBY, now vp, public affairs for RCA Inc., N.Y., as executive vp, effective Jan. (WEEK'S HEADLINER, NOV. 23) . Other appointments: 1. Mr. Farricker will have general super- LESTER BERNSTEIN, director of information at NBC, ap- vision of Sinclair Oil Corp. and Sinclair pointed director of corporate affairs, and ELLIS O. MooRE, Refining Co. accounts. He started with director of NBC's New York press department since 1954, M -E as vp in 1955, heading Chrysler named director of press and publicity succeeding Mr. Eiges. Corp. account in Detroit. In 1956, he All appointments effective Jan. 8. Mr. Eiges, who joined MR. FARRICKER transferred to N.Y. office, still on Chrysler NBC in 1941 as writer in press department, will have until 1958, when he changed to Esso Standard Oil Co. supervision over national advertising, promotional services Previously he was with Kudner Agency, N.Y., for seven and press and publicity departments. In 1947, as manager years. In 1952 he supervised Kudner's handling of Gen. of press department, he was elected vp. Mr. Bernstein will Eisenhower's presidential campaign. From 1938 to 1948 be responsible for preparation and development of corpo- he was copywriter with Cunningham & Walsh, N.Y., his first rate policy material at direction of NBC management. agency association.

FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES

10 BROADCASTING, December 28, 1959 The assistance your station gave us was heartening to the 425 volunteer workers and made their job much easier. Our deep- est appreciation to WHBF for this excellent public service, well done.

GEORGE A. UHLMEYER, Campaign Chairman Rock Island Chapter, American Red Cross

as v

The deeper the roots . . the stronger the tree!

,r/±s . .> !1i_' .1 h.e. ._!` With 34 years of public service to -the Quad -City area, this important two -state metropolitan region. WHBF has accumulated a wealth of good will and accept- In this radio coverage area of one -half million people, ance. WHBF directs its programming to adult audiences. For Not only through its broadcasting facilities, but also by availabilities and market details ask Avery -Knodel or write active participation of staff members in civic affairs, WHBF to Maurice Corken, WHBF, Telco Bldg., Rock Island, is continually contributing to the progress and welfare of Illinois.

BROADCASTING, December 28, 1959 11 Jan. 12 -Radio & Television Executives Society timebuying-selling seminar. H. P. Lasker, vice wmca 5lOkc president in charge of sales, Crosley Broadcasting Corp., and William E. (Pete) Matthews, vice president- director, media relations -planning, Young & Rubicam, view "How Many Commercials Make Too Many ?" Hotel Lexington, New York, noon -2 p.m. wmca 570kc Jan. 13- Canadian Board of Broadcast Governors opens public hearings for second tv license in Winnipeg. Jan. 16 -17- Eighth annual Retail Adv. Confer- wmca ence, Palmer House, Chicago. Among key speakers: 57Ok Robert M. Cox, president of WMCK McKeesport, Pa., and Cox's Dept. Store; Frances Corey, vp of Grey Adv. for west coast operations, and Josephine Brooker, advertising manager of Buttrey's Dept. wmca Store, Great Falls, Mont., and specialist in radio 5lOkc promotion. Presentation of outstanding retail promotion awards, discussions, workshops and reception comprise remaining agenda. Jan. 18- Canadian Board of Broadcast Governors wmca 570kc opens public hearings for second tv license in Vancouver. Jan. 19-Los Angeles, Hollywood and Los An- geles Women's Ad Clubs joint luncheon meeting, A CALENDAR OF MEETINGS AND EVENTS Hotel Statler, with Richard Ryan, general man- wmca 5lOkc IN BROADCASTING AND RELATED FIELDS ager, KLOK San Jose, Calif. (president, Advertis- ( *Indicates first or revised listing) ing Assn. of the West), as major speaker in an AAW program. Felix Adams, vp, Radio Recorders (Hollywood Ad Club president), will be chairman. Dec. 27 -30- American Marketing Assn. Market- ing Education Div. winter conference, Willard Jan. 19 -Ninth annual Sylvania awards, Hotel wmca 5lOkc Hotel, Washington. Plaza, N. Y. *Dec. 28- 30- Speech Assn. of America, annual Jan. 19 -Radio & Television Executives Society convention, meeting concurrently with American timebuying -selling seminar. Carl Lindemann Jr., Educational Theatre Assn., National Society for vice president in charge of daytime programs, wmca the Study of Communication, American Forensic NBC -TV, and Frank Minehan, vice president- direc- 570kc tor of media -chairman of plans Assn. and the National University Extension Assn. board. SSC &B, Monday: The Role of Broadcasting in Politics. discuss "What's The Difference In Daytime Audi- Speakers: J. Leonard Reinsch, executive director, ences?" Hotel Lexington, New York, noon -2 p.m. 1960 Democratic convention; Elmer W. Lower, Jan. 19- 21- National Religious Broadcasters 17th wmca 570kc manager of news and public affairs, NBC Wash- annual convention, Mayflower Hotel, Washington. ington; Robert Humphreys, campaign director, Re- Jan. 22-24--Advertising Assn. of West midwinter publican National Committee. Tuesday: all- conven- conference, Lafayette Hotel, Long Beach, Calif. tion luncheon, Robert Thayer, State Dept.; and Jan. Retrial of former FCC Comr. Richard labor symposium. Wednesday: The FCC's Role in 25- A. Mack and friend, Thurman A. Whiteside, Broadcasting; Sen. William Proxmire (D.- Wis.); on wmca 57O« charges they conspired to throw grant of Miami John Doerfer, FCC chairman. Statler Hotel, Wash- ch. 10 ington, D. C. to National Airlines. U. S. District Court, Washington. *Dec. 29- Broadcast Career Seminar, WICE Provi- Jan. Hollywood Ad Club luncheon, Holly- dence, R.I. Key speakers: Sen. John 0. Pastore 25- wood Roosevelt Hotel. Kevin (D- R.I.), FCC Comr. Frederick W. Ford. Speaker: Sweeney, wmca 570kc president, Radio Advertising Bureau. Dec. 28-29--Alpha Epsilon Rho (national honor- Jan. 25- National Sales Executives- ary radio -tv fraternity) western states regional 29- Inter- national St. Louis Field Sales Management convention, U. of Southern California Telecom- Insti- tute, The Chase -Park Plaza Hotel there. munications Dept. and CBS Tv City, Los Angeles. wmca Dec. Academy of Television Jan. 26 -Radio & Television Executives Society 5lOkc 31- Arts & Sciences timebuying -selling seminar. Performers New Year's Eve ball, Beverly Hilton Hotel, Beverly Bob El- Hills, Calif. liott and Ray Goulding quip on the question of whether audiences are `but- Sophisticating" the wmca JANUARY 1960 sponsors. Hotel Lexington, New York, noon -2 p.m. 5lOkc Jan. 26- Academy of Television Arts & Sciences Jan. 5 -Radio & Television Executives Society forum on international television, Beverly Hilton timebuying -selling seminar. Louis Hausman, di- Hotel, Beverly Hills, Calif. rector, Television Information Office, and Gilbert Seldes, author, critic and director of Annenberg Jan. 26-28- Georgia Radio & Tv Institute, Athens. Co- sponsors: Assn. of U. wmca 57Okc School of Communications, U. of Pennsylvania, Georgia Broadcasters, of provide "A Critique At Mid -Season." Hotel Lex- Georgia's Henry W. Grady School of Journalism. ington, New York, noon -2 p.m. Speaker: Sig Mickelson, CBS News president. Jan. 6- Chicago chapter, American Women in Jan. 27- Advertising Research Workshop, Assn. wmca 510kc Radio & Television, regular monthly meeting, Con- of National Advertisers, Hotel Sheraton -East, tinental Room, Fred Harvey Restaurant's Bottle New York. & BoWl, 71 E. Jackson Blvd. Featured speaker: Jan. 28 -30 -South Carolina Broadcasters Assn. Walter Schwimmer, head of Walter Schwimmer annual convention, Hotel Greenville, Greenville. Co., film production- distribution firm. Ken Beachboard of WFBC -TV there will be in wmca 570kc Jan. 6 -9-High Fidelity Music Show, Shrine Ex- charge of the tv sessions. position Hall, Los Angeles. Sponsor: Institute of Jan. Adcraft Club of Detroit, Statler Hotel. High 29- Fidelity Manufacturers. Speaker: Robert Hurleigh, president, MBS. Jan. Federal Communications Bar Assn. An- FIRST 8- Jan. Oklahoma Broadcasters Assn. annual nual meeting and banquet, Statler Hotel, Wash- 30- ington. meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee ON and Balaban stations' John Box slated to speak. `Jan. 8- Academy of Television Arts & Sciences YOUR "close -up" dinner -show testimonial to Arthur FEBRUARY 1960 Godfrey, Astor Hotel, New York. (Rescheduled Television Executives Society DIAL from original announcement for Dec. 4 at Seventh Feb. 2 -Radio & Regiment Armory.) timebuying -selling seminar. T. Rodney Shearer, vice president, A. C. Nielsen Co., and James W. Jan. 10-14--National Retail Merchants Assn., Seiler, director -president of American Research 49th annual convention, Hotel Statler- Hilton, New Bureau, square off on ratings. Hotel Lexington, York. Sales promotion division board of directors New York, noon -2 p.m. meet there on 13th. Feb. 3 Institute of Radio Engineers' winter Jan. Comments due in FCC rulemaking to -5- 11- convention on military electronics, Ambassador authorize vhf translators with a maximum power Hotel, Los Angeles. of 1 w. W Feb. AP Broadcasters Assn., annual THE VOICE OF NEW YORK Jan. 11- Chicago Broadcast Adv. Club regular 4- Minnesota monthly luncheon, Sheraton Towers. Main speaker: meeting, Minneapolis. Feb: Advertising :, Feder-ation.. of America mid- Call us collect at MUrray Hill 8 -1500 Sol Taishoff, -editor -publisher, - BROADCASTING. 5- Thomas Wright, vp at Leo Burnett Co., presides winter conference, Statler- Hilton Hotel, Washing- Or contact AM Radio Cales. as BAC president. ton.

12 BROADCASTING, December 28, 1959 BUT... WKZO Radio Will Make Your Product A Giant In Kalamazoo- Battle Creek And Greater Western Michigan! WKZO Radio's tremendous day -in, day -out audience- help 7- COUNTY PULSE REPORT 32% larger than that of any other station-can make Kalamazoo -Battle Creek and Greater Western KALAMAZOO- BATTLE CREEK AREA -MARCH -APRIL 1959 Michigan one of your "big ticket" markets. SHARE OF AUDIENCE - MONDAY -FRIDAY The latest Pulse survey gives WKZO the highest rating WKZO Station "B" Station "C" morning, afternoon and evening in 345 of 360 quarter 6 A.M. - 12 NOON 30 21 11 hours surveyed.' 12 NOON - 6 P.M. 27 22 10 6 P.M. - 12 MIDNIGHT 29 22 10 Feed your sales with WKZO Radio! Ask Avery -Knodel for the details. *Robert Wadlow, Alton, Ill., is said to be the tallest man of all times at 8 feet, 9% inches (491 pounds).

ghe 4,e4 Adian4 WKZO -TV - GRAND RAPIDS -KALAMAZOO WKZO RADIO - KALAMAZOO- BATTLE CREEK WJEF RADIO - GRAND RAPIDS KZO WJEF -FM - GRAND RAPIDS -KALAMAZOO CBS RADIO FOR KALAMAZOO- BATTLE CREEK WWTV - CADILLAC, MICHIGAN KOLN -TV - LINCOLN, NEBRASKA AND GREATER WESTERN MICHIGAN Associated with Avery -Knodel, Inc., Exclusive National Representatives WMBD RADIO - PEORIA, ILLINOIS WMBD -TV - PEORIA, ILLINOIS

BROADCASTING, December 28, 1959 13 OPEN MIKE 'Minds in Conflict' of Harper's Magazine with the recom- YOU mendation that the government take a EDITOR: percentage of total income from broad- As a former broadcaster, may I add casting stations. my congratulations splendid for your Perhaps such action would help to editorials, KCAN'T "Minds in Conflict" (Dec. 7 overcome that portion of the postal and 14). deficit incurred because of mailing It is almost amusing to see how panic privileges granted to certain parties... . buttons are being pressed all along Madison Ave. Yet, in the long run, the Harold P. See KCOVER public's image of the industry will be General Manager fashioned not by big public relations KRON -TV San Francisco budgets and slick promotion but by less Lestoil and radio TEXAS glamorous and more enduring states- manship. It is high time the boys grew EDITOR: without up. If they would look less through a Congratulations to Blair, WAKY window and more at a mirror, our Louisville and Lestoil for giving radio hopes for a maturing profession a really good try for a sustained period would be realized. (page 29, Dec. 14). William B. Levenson However, in your story you said that Deputy Superintendent this was Lestoil's first time in radio. I KCEN-TY Board of Education well remember December 1954 when I Cleveland, Ohio sat down with Ike Eskanasy and signed a 52 -week contract for 100 announce- EDITOR: ments per week on WORC Worcester, "Minds in Conflict - Part II" Mass. At that time, Lestoil's distribu- (Dec. 14) hits the nail right on the tion was limited to western Masachu- head. setts and the Hartford, Conn., area. Ben Strouse It looks likes Lestoil might go full President circle and come back to radio again in WWDC Washington a healthy manner. Kenneth M. Cooper EDITOR: WICC Bridgeport, Conn. CONGRATULATIONS ON YOUR EXCELLENT EDITORIAL "MINDS IN CONFLICT." WE Music and management WHO HAVE BEEN CONCERNED WITH BROADCASTING IN THE PUBLIC INTEREST EDITOR : HAVE LONG STRESSED THE ROLE OF May I suggest that tighter manage- BROADCASTING AS A MEDIUM OF COM- ment control of music played on the air MUNICATION. YOU HAVE STATED THE is not the solution sensible broadcasters CASE MOST CLEARLY AND SUCCINCTLY. IF should rush to adopt. For one thing, YOUR EDITORIAL BECOMES THE CON- there is nothing duller than music SCIENCE OF THE BROADCASTING INDUS- picked by program managers, sales man- TRY, YOU WILL HAVE GIVEN US NEW agers, general managers and librarians. HOPE FOR THE FUTURE. The music on the show should represent Henry H. Mamet the personality of the disc jockey; other- Executive Director wise, Muzak or some similar service can Broadcasting Commission take over and there will be no need for Chicago Board of Rabbis any of the above personnel. If the disc jockey does not know BIG SPREAD! music (without looking at a chart) at BBDO & 'GE Theatre' our 85 mi. "B" coverage - least by instinct, if not by training and big even for Texas- gives EDITOR : experience, then he should not be doing you 20 more coverage . . . your Videodex column of tele- a musical show... . miles in Central Texas vision ratings roundup information Tom Eldridge than our nearest rival! ... Dec. 14 issue page 43 ... names Hollidaysburg, Pa. Maxon as the agency for [General Electric Theatre] whereas since its inception in 1955 and before that BROADCASTING BBDO has constantly acted as the SUBSCRIPTION PRICES: Annual subscription agency of record for this program. for 52 weekly issues $7.00. Annual subscription John H. Driscoll including yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Production Supervisor Subscriber's occupation required. Regular Is- General Electric Theatre sues 350 per copy; Yearbook Number $4.00 BBDO, New York per copy. SUBSCRIPTION ORDERS AND ADDRESS Paying for privileges CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- BLAIR TELEVISION ASSOCIATES EDITOR: ton 6, D.C. On changes, please include both JNational Representatives old and new addresses. Newspaper articles credit the editor

14 BROADCASTING, December 28, 1959 BROADCASTING PUBLICATIONS INC. PRESIDENT Sol Taishoff VICE PRESIDENT Maury Long VICE PRESIDENT Edwin H. James Alta SECRETARY H. H. Tash TREASURER B T. Taishoff COMPTROLLER Irving C. Miller 'uhetih AssT. SEC.- TREAS..... Lawrence B. Taishoff Calling BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: BROADCASTING TELECASTING Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8 -1022. EDITOR AND PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Holly- wood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. SPECIAL PROJRCTS EDITOR David Glickman ASSOCIATE EDITOR Harold Hopkins ASSISTANT EDITOR: Dawson Nail; STAFF WRITERS: George Darlington, Malcolm Oet- tinger, Jim Thomas, Leo Janos; EDITORIAL ASSISTANTS: Bob Forbes, Rita Larue, Pa- Funk; SECRETARY TO THE PUBLISHER: w+,,,+,y tricia o03 4áte.,o to Gladys L. Hall.

BUSINESS V.P. & GENERAL MANAGER Maury Long "Anita Sundin Calling is heard KEW-B SALES MANAGER: Winfield Levi (New York) Monday through Friday in con- SOUTHERN SALES MANAGER Ed Sellers 90- second "capsule" form KEWB BERMUDA BUILDING PRODUCTION MANAGER George L. Dant venient 2150 FRANKLIN OAKLAND 12, CALIFORNIA TRAFFIC MANAGER Harry Stevens at peak hours for reaching women EXbrook 7 -2891 TEmplebar 6 -0910 CLASSIFIED ADVERTISING Doris Kelly ROBERT M. in the home and on their way to PURCELL, president ADVERTISING ASSISTANTS : Marilyn Bean, MILTON H. KLEIN, general manager John Renner, Ada Michael. shop. THE KATZ AGENCY, INC. National Sales Representatives COMPTROLLER Irving C. Miller ASSISTANT AUDITOR Eunice Weston Anita provides Quint -City area .4 Service of Crowell- Collier SECRETARY To GEN. MGR Eleanor Schadi housewives with a daily stream of ROBERT M. PURCELL, Director CIRCULATION & READER'S SERVICE recipes, hints to make home -mak- DIRECTOR OF PUBLICATIONS John P. Cosgrove ing easier and social notes. Local SUBSCRIPTION MANAGER... Frank N. Gentile groups use the show as their bul- CIRCULATION ASSISTANTS: Charles Browne, Gerry Cleary, David Cusick, Paul Hagen, letin board for fraternal, social, eifCimd Christine Harageones, Marilyn Peizer. civic and educational announcements. ciiEeit. BUREAUS 8a New York: 444 Madison Ave., Zone 22, Anita has a wide following and Plaza 5 -8354. her audience respects her advice. Editorial Many women tell us they listen to SENIOR EDITOR Rufus Crater the program to learn what is going BUREAU NEWS MANAGER.... Donald V. West ASSOCIATE EDITOR: David W. Berlyn on in the area. N. Y. FEATURES EDITOR: Rocco Famighetti WTHI -TV offers the ASSISTANT EDITOR Jacqueline Eagle Anita is available as a personality STAFF lowest per WRITERS: Richard Erickson, Valli for cost thousand of Farhi, Janet Lantz. or spot adjacencies ... contact all Indiana TV stations! your P.G.W. Colonel or call, write Business or wire Sales Department WOC SALES MANAGER Winfield R. Levi AM- FM -TV, SALES SERVICE MGR.... Eleanor R. Manning Davenport, Iowa. EASTERN SALES MANAGER Kenneth Cowan One hundred and eleven national ADVERTISING ASSISTANT Donna Trolinger and regional advertisers spot Chicago: 360 N. Michigan Ave., Zone 1, know that the Terre Haute Central 6 -4115. market is not covered PRESIDENT MIDWEST NEWS EDITOR John Osbon Col. B. J. Palmer effectively by outside TV VICE.PRES. & TREASURER MIDWEST SALES MGR.: Warren W. Middleton D. D. Palmer ASSISTANT Barbara Kolar EXEC. VICE.PRESIDENT Ralph Evan Hollywood: 6253 SECRETARY Hollywood Blvd., Zone 28, Wm. D. Wagner Hollywood 3 -3148. MANAGER Ernest C. Sanden SENIOR EDITOR Bruce Robertson SALES MANAGER WESTERN SALES MANAGER Bill Merritt Pax Shaffer ASSISTANT Virginia Stricker THE QUINT CITIES Toronto: 11 Burton Road, Zone 10, Hudson 9 -2694. CoRRESPoNDaNT: James Montagnes. DAVENPORT WTHI-TV IOWA BETTENDORP CHANNEL 10 « CBS -ABC ROCK ISLAND BROADCASTING° Magazine was founded in 1931 TERRE SfOLINE ILL. by Broadcasting Publications Inc., using the title: EAST MOLINE BROADCASTING° -The News Magazine of the HAUTE Fifth Estate. INDIANA PETERS, GRIFFIN, WOODWARD, INC. Broadcast Advertising° was acquired in 1932, EXCLUSIVE NATIONAL REPRESENTATIVES Broadcast Reporter in 1933 and Telecast* Represented Nationally in 1953. by Bolling Co. ° Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc.

BROADCASTING, December 2S, 1959 15 In the Providence market WJAR -TV leads by almost 2tol* in weekday adult programming!

*NIELSEN FIGURES: From 7 A.M. to 6. P.M., Monday through Friday, there are 35 fifteen -minute segments of adult programming on both Providence stations. WJAR -TV leads on 22, the other station on 13 -a clear preference of almost 2 to 1! (Nielsen, August, 1959 Metro Ratings)

Represented by

The Original Station Representative

16 BROADCASTING, December 28, 1959 MONDAY MEMO from PETER G. PETERSON, executive vice president and general manager, photographic products division, Bell & Howell, Chicago Sponsorship without censorship?

Sponsorship of tv that permits free- How often, for example, has tv kind of programming be likely to make dom from advertising control -similar 'brought its audiences programs on great a quality impression on its kind of to the freedom of control traditional public issues? The networks have done audience? with newspapers and magazines-is not it, of course, but too often the shows High Interest We found the net- only providing significant programs but have been unsupported by sponsors and works intensely interested in developing is also proving effective for Bell & shown on Sunday afternoons when most a program series to be sponsored dur- Howell. families are otherwise occupied. On a ing prime evening hours. The resulting Originally, we signed up to co- sponsor Saturday morning quite by accident a CBS Reports is an outstanding credit (with the B.F. Goodrich Co.) six of number of us heard the CBS -TV pro- to the determination of the CBS -TV the CBS Reports series as an experiment gram, "The Red Face of China," and network to make the programs exciting to see if thought- provoking information found it exciting. This is the kind of as well as significant. programs would be commercially fea- program, we thought, which should be Because of the nature of the pro- sible during prime evening time periods. done during prime evening hours. grams, we have received many inquiries Based on our results to date, we have To sponsor such programs would be as to the response we have obtained. just added two additional programs in a challenging and creative job but this We have been gratified to find that January and February (the schedule posed a basic question: Could such the mail received indicates many Amer- previously called for one program a programs attract an audience that would icans are mature and intelligent enough month during October, November, De- make them commercially feasible? to want such thought -provoking mate- cember, March, April and May). In favor of the idea was one of the rial made available to them on tv. The We have absolutely no control, and marketing facts of life: In the pho- great majority of those who disagreed certainly want none, over what is pre- tographic industry the best potential with the ideas presented disagreed with- sented. For example, no one at Bell & customers for Bell & Howell quality out rancor. When one considers the Howell saw any part of the controver- movie equipment are young parents controversial nature of "Population Ex- sial "Population Explosion" before it with higher than average education and plosion" this is quite a tribute to the appeared on tv. income. Might not this group also be American people. The network refers - Faith in the Medium This is as it a good prospective audience for pro- to the mail reaction as "spectacularly should be. No responsible company ex- grams of this type? And wouldn't this good." pects to have any thing to say about From an advertising standpoint, what is run in the news or editorial nothing we had previously done had columns of the newspapers and maga- created so much comment from the zines in which it advertises. An adver- public as well as from editors, thought - tising investment in these media is based leaders and dealers. on faith in the judgment and integrity Over 100,000 school teachers wrote of the editors and in their ability to for special discussion guides prepared give the public information that will by the National Education Assn. on the attract the desired audience. first show, "Biography of a Missile," In our opinion, this is the way tele- and millions of school children were vision must evolve if it is to fulfill its asked to view the program as an assign- promise of significant importance as a ment for class. Considering our interest communications medium; i.e. in the in the school market as the leading movement of serious information. manufacturer of sound projector equip- For several years one of the topics ment, we feel this is an excellent plus of the day has been, "What's wrong value of the series. with television ?" From an advertising Preliminary research indicates that standpoint there has been little wrong. sponsor identification was unusually Television has demonstrated its ability high for the first two programs- signifi- to carry products and services into the cantly higher than one might expect American living room and many a spon- for tv specials. sor has enjoyed sales increases directly While tv has been thought of as a or indirectly attributable to this ability. mass medium, not particularly selec- Bell & Howell, for example, has spent tive of any given segment of the pop- the bulk of its advertising budget on ulation, our audience research on CBS tv for the past several years. We don't Reports suggests that this kind of pro- think any medium can demonstrate Peter G. Peterson, before joining Bell gramming is unusually selective in products like electric eye cameras or & Howell in 1958, was assistant to the reaching our best prospects. automatic threading projectors as effec- president of McCann -Erickson, respon- To sum up, we are very pleased with tively as tv. sible for the agency's regional offices. the results. And we intend to place our Double Duty But a sizeable seg- Earlier he was general manager of full confidence in the network's judgment of the public felt that tv was not McCann's Chicago office and before ment, creative skills and integrity in meeting an obligation to inform as well that executive vice president of Market future programs as well. Sponsor "help" as entertain. Facts Inc., Chicago. isn't needed in this area.

BROADCASTING, December 28, 1959 From pianissimo to resounding crescendo, every movement of the hands reflects a quality touch possessed by the maestro. Experience, dedication, desire -these are the elements which help to achieve such eminence. They are the same ingredients which make possible the quality touch found today in better radio and television station operations. radio & television dallas Represented by Serving the greater DALLAS -FORT WORTH market

BROADCAST SERVICES OF THE DALLAS MORNING NEWS

The Original Station Representative 18 BROADCASTING, December 28, 1959 BROADCASTING TIB! IIIJSINESSIMEEKtY OP TEll1PISION AND lADNO

December 28, 1959

Vol. 57 No. 26 AGENCY TV OPTIMISM RUNS HIGH Study finds agencies feel Washington probes won't hurt medium in the long range, but they expect ad copy and program improvements

There are signs of a new optimism has gone down the line to exercise the that the advertiser should retain an in- about television that is developing greatest care in regard to taste and terest in program control -and some among the nation's leading advertising believability in preparing commercials. even that he should intensify it. But this agencies, even before the running Many others do not wish to discuss it sentiment is at variance with some indi- criticism of the medium begins to abate. publicly, but report privately that vidual agency men's "off the record" This is the prevailing current of they're intensifying their supervision of opinions: many believe the networks opinion found in a check of the top 50 commercials, reviewing plans more should assume greater editorial control radio -tv agencies by BROADCASTING last closely than ever and approaching over programming, but they're generally week. Not all replied, some citing either them with a new point of view. In reluctant to say so because (1) they know the pressure of year -end business or a some cases, they say, they've thrown most of their clients don't feel that way reluctance to comment in these contro- out proposed copy and in others have and (2) in most cases the largest body versial times. But among those who did, made changes. of opinion within their own agencies the overwhelming majority felt that Their clients, the advertisers, also leans the other way. television would come out of the inves- are showing shifts in attitudes. Particu- One reservation does crop up about tigations with greatly improved pro- larly, they're becoming more selective tv's sales effectiveness, primarily in the gramming, better commercials and in their program choices, say some "off the record" comments. This is to greater -than -ever overall value. None agency men, and increasingly con- the effect that although agencies them- reported that tv had lost its effective- cerned with the image of the program selves do not look askance at tv, some ness as a result of current criticism. product with which their commercials of their clients have questioned the ad- The agency canvass found, too, that appear. visability of getting too deeply into the these changes for the better are not far medium right now. This reluctance is off. Several agencies reported they've Program Control Issue The "for usually attributed to doubts about the already had internal discussions about comments of most of the believability of tv advertising-a sub- achieving these goals and that the word advertising agencies reflect the feeling ject on which research has produced

IVI-E's CLYNE C&W'S CUNNINGHAM FC&B's CONE They see investigations sharpening advertising self -appraisal BROADCASTING, December 28, 1959 19 findings that are contradictory. gations may well have a very salutary suspicion where suspicion may have Specifically, this is what leading effeot on tv." once conceivably arisen." He acknowl- agencies say about tv today: Compton Adv. Bart Cummings, edged that as a result of the investiga- MacManus, John & Adams Mark president of Compton Adv., does not tion, MW &S is "more careful than ever Lawrence, vice president for radio -tv believe that the investigations will have before with respect to the substantiation at MacManus, John & Adams, New an "adverse effect" on tv as an adver- of claims made by our clients." York, does not believe the investiga- tising medium. On the contrary, he Mr. Dunier said that when quiz tions will have any effeot on the future feels that tv will emerge stronger than shows return to the air (and he expects of tv as an advertising medium, nor ever because all elements, prodded by them to), they will accent entertain- have they changed his ideas about the warnings, will exert more effort to im- ment and participation rather than cash effectiveness or tv, "but if the investi- prove all phases of the medium. He rewards. He endorsed the spot carrier gations help to make bad commercials acknowledged that his agency and its concept, largely because it permits an better, then I'm glad to see it," he re- clients have discussed the situation over advertiser to engage in nighttime net- marked. "There has been no necessity the past two months and he said clients work advertising "with a budget that for our agency to change any of its will insist on "proof of performance" certainly would preclude its participa- operating policies," he said. of claims made in commercials. tion as a sponsor or a co- sponsor of a "Ad agencies should not be in show Doyle Dane Bernbach Maxwell half-hour program in prime time." business but they should try to get the Dane, vice president and partner in Guild, Bascom & Bonfigli Miss best production people for both pack- Doyle Dane Bernbach, New York, Reggie Schuebel, vice president in

COMPTON'S CUMMINGS EWR &R's HUNTER PARKSON'S BERGMANN aged and network programs . . . that voiced the belief that the investigations charge of network relations for Guild, is my personal theory." will prompt both program producers Bascom & Bonfigli, New York and San Regarding the spot- carrier concept, and commercial producers to upgrade Francisco: "Tv is and will continue to Mr. Lawrence feels that "with very few the quality of their end product. Ad- be the mass medium of advertising- exceptions the viewing public doesn't vertisers, he said, have indicated they and investigations cannot change that. know and doesn't care about commer- will be much more selective in the I would say that tv is and will continue cial concepts ... viewers only get con- programs with which they will be as- to be effective. The investigations have cerned over too many commercials or sociated. They will ask their agencies not changed the minds of the public - when they are particularly annoying." to prepare commercials "with a ring of the viewers are still extremely receptive sincerity and believability" and elimi- to broadcast advertising. It is my belief Erwin Wasey, Ruthrauff & Ryan nate those with "exaggerated claims," that advertisers have a right to influence Rollo Hunter, vice president in charge he said. In the long run, according to the type of programming they want to of radio -tv for Erwin Wasey, Ruth - Mr. Dane, the investigations will up- associate themselves with -the matter rauff & Ryan: "The investigation will grade all advertising, including ads in of `proper climate' is a most important have one positive effect: it will put all of newspapers and on radio, which "are factor advertisers must consider." us in the industry on our toes. It will not entirely blameless.' Cohen, Dowd & Aleshire Harry B. upgrade programming and, in the long Mogul Williams & Saylor Leslie L. Cohen Jr., vice president of Cohen, run, improve commercials. We all will Dunier, vice president in charge of Dowd & Aleshire, New York, voiced have to exercise more care in the pro- radio -tv for Mogul Williams & Saylor, the view that the current developments duction of commercials. I personally do New York, doubts if there will be "a will have "a very beneficial and posi- not feel that advertiser influence on really dramatic or significant change in tive effect on tv as an advertising programming is necessarily bad. Many tv with respect to its effectiveness as an medium." The result, he said, will be of us have had experience in program- advertising vehicle." But he stressed "a more entertaining, interesting pro - ming and our background can be help- that "greater care and vigilance" will gramming" and "better commercials ful to a packager. In sum, the investi- be exercised to eliminate "any hint of and greater strength for tv." He asserted

20 (LEAD STORY-BROADCAST ADVERTISING) BROADCASTING, December 28, 1959 MAVERICK *WAGON TRAIN

RIFLEMAN . WELLS FARGO WICHITA TOWN WYATT EARP CHEYENNE BONANZA SUGARFOOT. THE PLAINSMAN BRONCO BAT MASTERSON BLACK SADDLE

Sure as shootin', things have happened in Charlotte. Here you see one more phase of the formula that is changing audience patterns in America's 25th largest television homes market. The best of NBC, ABC- plus MGM, Warner, Paramount, others ! WSOC -TV program strength C-TV is unmatched in the Carolinas. Make a better buy. Buy

H WSOC -TV . one of the great area stations of the nation. CHARLOTTE 9 -NBC and ABC. Represented by -R

WSOC and WSOC -TV are associated with WSB and WSB -TV, Atlanta; WHIO and WHIO -TV, Dayton

BROADCASTING, December 28, 1959 21

To the five CBS Owned television stations, programs in the most varied. widely -viewed dollar measure is but small measure of the broadcast schedules in television today. value of their community service activities. It is this consistent devotion to excellence The fact that in 1959 these local stations which this year won for the CBS Owned more than awards and citations devoted better than eleven million dollarrs .. in stations 45

= for public affairs programmiñg. -Arid -which time-and production c-o-as to iioñ- network_ . public affairs programs and messages is a provides an indication of the immeasurable small gauge of accomplishment. Much more contribution to the communities they serve important was the limitless amount of care, made by CBS Owned WCBS -TV New York, imagination and skill expended to insure WCAU -TV Philadelphia, WBBM -TV Chicago, that these information programs met the KMOX -TV St. Louis and KNXT Los Angeles. same high standards as any of the top -rated CBS TELEVISION STATIONS

32NDS. 1 .0312 3 .0937 5 .1562 7 .2187 9 .2812 11 .3437 13.4062 15.4687 44 '7 rs <1 A new shape seen for programming and buying Television programming will see only are adding impetus to a trend will bring more investigations and a renaissance of half -hour situation toward a new program "balance," government restrictions, he said. series, Robert L. Foreman of BBDO, they also may be speeding a return But by giving attention to qualita- New York, said Monday (Dec. 21) to "another avenue of wisdom," Mr. tive values, "We will save this me- at an American Marketing Assn. Foreman thinks. This is in the eval- dium for the country and for busi- luncheon in New York. Mr. Fore- uation of ratings. Sponsors will buy ness," Mr. Foreman summed up, man said he believes advertisers will television more in the manner they concluding: "It's later than we pick shows carefully from now on buy magazines, he thinks, choosing think, but we are thinking and it's to intensify product and company a vehicle for "what it is" rather than not too late yet." identification. its circulation alone. This implies Mr. Spielvogel, whose assigned Mr. BBDO executive Foreman, qualitative values, taking into con- topic was "The Deep Significance of vice president, who shared a speak- sideration a spon- the Investigations," said he is con- er's platform with Carl Spielvogel, sor's specific mar- vinced viewers are still watching advertising columnist of the New ket, his "rapport" television and still buying sponsor York Times, said sponsor identifica- with the show and products. Any damage to commer- tion is at a low ebb and that the other factors. "The cial believability is minute, he feels. trend is away from cowboy and pri- tv numbers game is vate eye stereotypes on network tv not good citizen- The columnist generally mini- in this season of government investi- ship and it is not mized business effects of the investigations. He said it is "difficult if not good business," Mr. gations but predicted, "We're going impossible" to tell the difference be- MR. FOREMAN Foreman believes. to hear more from the [New York] District Attorney," saying that Dis- tween shows with 28 westerns and He offered the CBS Reports docu- trict Attorney Frank Hogan is cur- 19 private eye shows on network tv. mentary tv series co- sponsored by rently looking at books of a couple The magazine or spot -carrier con- B.F. Goodrich as one which has lost of companies. cept of sponsorship is no bargain in the network rating race in its three Mr. Foreman's book. (His agency installments so far but which BBDO The fact that official inquiries have billed around $73 million in tele- thinks has done "great things" for thrown "a little scare" into those who vision this year.) He showed a bat- client Goodrich. He showed audi- make television commercials, Mr. tery of slide graphs based on BBDO ence studies concluding that viewers Spielvogel feels is leading to a research for various products show- received the show well and got a healthy re- evaluation of advertising. ing how poorly advertisers fared in great deal out of commercials. On The Federal Trade Commission at "participation situations," as com- the latter point, Mr. Foreman ob- best can't do much policing, so re- pared with "sponsor's own program." served, "When I was working on sponsibility remains with advertiser Another set of slides demonstrated The $64,000 Question, which I'd and agency, he reminded the mar- low memorability scores for mystery just as soon forget these days, I keting group. Accountability of the and adventure (western) shows found that people do react this way. agency still has not been clarified, against other types of programming. They're aware of what a sponsor is however, he noted. If I Remember Mama were on trying to do." (Revlon, $64,000 The fact that television concerns the air today, it would be one of the sponsor, is a former BBDO ac- the top level of advertiser manage- most successful in terms of cost -per- count) . ment has been underlined by recent thousand and rating, Mr. Foreman Furthermore, "no businessman business developments, Mr. Spiel- said, adding that it would have P- can ignore the fact that each pro- vogel said. He sees promise of a TA and government approval and gram carries with it more than an "more sophisticated" approach from perhaps even that of the Audubon advertising goal," Mr. Foreman the fact that advertisers are drawing Society. warned. Aiming for the lowest com- executive talent more and more in- Government investigations not mon demoninator in the tv audience creasingly from among agencymen.

that tv continues to be "an effective programs rather than whether they are sions on canned laughter and taped pro- medium, particularly for those adver- filmed, taped or pre- recorded." grams. "Nobody cares" about these, he tisers who have not abused the tre- McCann -Erickson C. Terence says. There'll always be advertising mendous power of this medium." Clyne, senior vice president in charge of which is in good taste, he points up, Mr. Cohen contended that the ad- radio -tv at McCann -Erickson, finds one intimating that general rules and vertisers, in general, have "a very bene- area that persists in nibbling at the standards on overcommercialization ficial influence" on tv programming and broadcast media's stature. To Mr. Clyne and commercials in bad taste would noted that "the fact that a few partici- the problem is "overcommercialization serve to protect these advertisers' in- pated in the giveaways does not indict and bad taste" wherever they exist. He terests (by association). advertisers and their influence on tv pro- says he hasn't seen any evidence of net- Mr. Clyne disclosed that M -E has had gramming." He said the spot carrier work (or station) policy that "hits at internal meetings to caution its writers concept can be effective and reported the roots of this evil." The leadership and producers of commercials that they that several of the agency's clients have - in bettering the situation, Mr. Clyne must guide themselves on matters of bought time Jack Paar Show and To- on offers, must come from the networks. good taste both in terms of product ap- day on NBC -TV. Their must be rules pearance and in copy. Mr. Clyne noted, Mr. Cohen indicated that some of on correction of the networks, in an effort to convince abuses wherever found -"I'm hopeful however, that "we've had no critical the public of their integrity, have swung the networks will stop fretting about situations" at M -E. He also is on record far wide of the investigations; he in- insignificant things," he comments. as opposing the spot carrier concept in

sisted that the public is "after all, more The .. "Insignificant things" in his view network advertising and as believing in interested in the intrinsic values of the include network rules or policy discus- the retention of advertising influence in

24 (LEAD STORY- BROADCAST ADVERTISING) BROADCASTING, December 28, 1959 to-COMPLETE Yg

Merket extra, al _

Tw tibS#

Yep, as always we agree on Atlanta

For the month of October Mr. ARB dis- of October. According to Nielsen, WSB - covered that WSB -TV was viewed by the TV had nine of them one of the -and A T L A N T A ' S most people 62% of the time. nine was a WSB -TV produced news show. Then along came Mr. Nielsen in No- In few major markets do advertisers vember and revealed that this same domi- find such massive preference for one nance existed, only more so. WSB -TV led station. Teamed with WSB -TV's bigger WS B -TV with top audiences 74% of the time! coverage pattern, it is producing uncom- C H A N N E L 2 In this 3- station market ARB found monly good_ sales results. Certainly your WSB -TV with half of the top 10 shows advertising belongs on WSB -TV.

Affiliated with The Atlanta Journal and Constitution. NBC affiliate. Represented by Petry. Associated with WSOC /WSOC -TV, Charlotte; WHIO /WHIO -TV, Dayton.

BROADCASTING, December 28, 1959 25 } -.ryix{W}}vl,.ro}' ?{` s:,'{.';.?-F.:'y{¡yx..{r.; a fiR F:.\:¡ rV. {{', ':{"}ï?'. ¡s;{4q; ! F 'r,Ff '[''[¿ f.- $i::::::XS :{'ll::ti}.{{.4!::{lL: s 1: ...¡.{{.:: Y!. ,Y,:,h};P.R`i¡.',`:;z;,Á:`:::fi;3:z:;"nS:1:.'-0`;:'tis: :ti{h'.M1V::N'¡..:L.1V.V!{::'i: :.: : LA {Lr. 9] ::4*: . } : :$:?::::::::,:.ï::{?}:i:l!:í:i.¡.i. :iiL:í{v,..1,`!ów"w''i'N [¡ ]I

Contiguous Washington, D. C. trading areas now at attractive

Recent affiliation of Stations WMAL and WMAL -TV (the Evening Star Stations), Washington, D. C., and Stations WSVA and WSVA -TV, Harrisonburg, Va., permits a logical consolida- tion of time buying for the two markets. Harrisonburg, located in the rich Shenandoah Valley 123 miles

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What happens when you add \\TSVA -TV to WVI AL -TV2

1. You gain measured coverage in a one -station area encompassing 100,000 television homes. Within WSVA- TV's Grade B contour are 41 counties in West Virginia, Virginia and Maryland. No outside station can achieve effective penetration of the Shenandoah Valley. 2. You buy at package -plan discount rate earned by announcements purchased on WMAL -TV. For example, purchase of WMAL -TV's 12 -plan earns a weekly discount of 50% which applies to WSVA -TV purchases without limitation.

For details, check with H-l? Telez;isio«z, Inc.

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What happens when you add WSVA Radio to WMAL Radio?

1. You gain effective coverage of approximately 189,000 radio homes. Because of WSVA's superior frequency ( 550 kc) , its effective coverage area extends to some 35 counties in Virginia, West Virginia and Maryland.

2. You buy at combination rates. For a purchase of five or more announcements per week on each station concurrently, an advertiser receives bonus announcements equal in value to 20% weekly of cash expenditure on each station.

For details, check with H-R Representatives, Inc.

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A....h'...... :.i: f:.LL. : v.v::....: . :. . .:. . . . ::. . YLG J. f3.J6}.JJ:}}ke:YJ. J'V"r:n{ZC . .LGw.v..L . Jnv.IA::ïL:G! . .n . Gd.{,Gr..v.J.vnL.JJ.v.. .:.-.r..AL4:LLFJ.v}4LrL.: iV: v.L..LL..vl .JA:..K:.4:...:A{A.:JA.1..1A.lA.JA},ttAV.t..J.N.J.V...... J JJtñ:{GJ:Y{G:,J+J'S G}kG?: 1. whether or not the current method of sponsorship was in the public interest. Central clearing house idea gains If it concludes that the magazine concept is the right approach, it still would Another agency executive has de- plored the glut of paper work needed be necessary for the industry to permit sponsored such as to check performance affidavits for shows Hallmark Hall spot broadcast. of Fame to continue as long as the advertiser Roger C. Bumstead, media direc- cares to keep on with the exclusive sponsorship. tor, MacManus, John & Adams, New Generally, he York, said last week that if a clearing thinks that the 10% of single adver- house could be set up, it "would cer- tiser-sponsored shows on tv are of tainly simplify the lives of those of "higher quality" than programming developed us in media work and advertising ac- by the networks (either inde- counting." Mr. Bumstead's remarks MR. BUMSTEAD MR. COHEN pendently or through packagers). were contained in a letter sent to Parkson Adv. Two important points commented he'd "like very much to Norman Cohen, comptroller and as- are made by Ted Bergmann, president see your `fantasy' regarding an affi- sistant to the president, Mogul of Parkson Adv., which has most of davit center for checking broadcast- Williams & Saylor, New York. its billing in the broadcast media. These ing billing become a reality." are (1) a weakening of tv's position Mr. Cohen in a MONDAY MEMO He said the National Outdoor Ad- because of wavering public confidence (Nov. 23) asserted that in the less vertising Bureau which has been in the commercials they see, and (2) a than 40 years it took for the broad- quietly studying the possibilities of tampering with a medium that has be- cast business to mature, "Nobody broadening the service it provides to come basic in the economy. has devised a new or sufficiently dif- member agencies to other media," As Mr. Bergmann sees it, ferent methodology for affidavit tv may might assume this task. Mr. Bum - weaken as viewers show checking." an uneasiness stead noted that NOAB has been as to the creditability of what's viewed, Mr. Cohen had complained that looking into the possibilities of check- be it commercial or program. He notes in affidavit clerical time consumed ing newspaper billings and collating that a Gallup Poll reveals 2 out of 3 checking "for even a modest spot tear sheets. people expressing a disbelief in com- buy" was enormous and "dispropor- The MJ &A media executive said mercials. Such a lack of confidence of tionately costly." He proceeded to he was sending a copy of his letter the viewing public, he reasons, will treat as a "garish dream" the setting to NOAB along with a tear sheet of show up on the consumer sales level. up of a central clearing house for af- Mr. Cohen's article "in the hope that Once that happens, Mr. Bergmann is fidavit checking. your dream may see realization some convinced that advertisers will cut back Not So Fanciful Mr. Bumstead time before 1970." their expenditures on tv. He observes, too, that he's never heard so much talk in the past as he has now by advertis- programming (BROADCASTING, Nov. Cunningham, chairman of the board, ing people holding that tv sponsorship 23). Cunningham & Walsh, asserts that the must be supplemented by print use- Young & Rubicam "Naturally it is quiz probe and related investigations almost as if this were a hedge on the true" that Young & Rubicam -as are will have no effect on the use of tv as future. He wonders if this might not all the agencies -is not "casual" about an ad medium but will serve to "hasten reflect a fear to go into tv alone. what it puts on the air today, com- the clearance of a nationwide educa- The tampering with tv comes in when ments William E. Matthews, vice presi- tional tv channel." Through what ave- people propose a spot carrier or maga- dent and director of media at Y&R. nue? By purchases of current vhf fran- zine concept of tv advertising, he notes. Mr. Matthews says this doesn't mean chises in "the big cities now lacking By instituting this tv approach, the me- that Y &R has set up review boards or educational tv," Mr. Cunningham an- dium's greatest sales power -that of other machinery for checking commer- swers, adding it will not be done "by personal selling of a product-will be cial material. "We have no reason to." condemnation or by governmental re- knocked out. By taking this and other The responsibilities there are well -de- capture of current vhf franchises." forms of selling integration, magazine - concept fined, he observes- responsibility on . Mr. Cunningham says he thinks the advocates will have caused a the programming end is with the radio - investigations will change tv commer- tremendous loss in retail sales and could tv department, the copy responsibility cials -"the Assn. of National Adver- affect the prosperity of the economy. with Y &R's copy department. "We do tisers at their convention at the Home- Any legislation, Mr. Bergmann contin- our best to make sure that quality and stead last month took an `oath of ues, that `restricts the full use of the value are not lost when commercials honesty' despite the fact that very few greatest sales tool ever" (tv's selling at- are before the public." advertisers were in any way guilty. tributes) would be a "dangerous thing." Advertisers, agencies, networks and Nevertheless it will have the immedi- Maxon Inc. E. Wilhelm, director of stations are responsible for tv's "proper ate effect of continuous surveillance on radio and television for Maxon Inc., use" and Mr. Matthews continues, "we all commercials that are produced by New York, thinks investigators have can expect that out of these events the nation's leading advertisers." "ballooned a few odd things" to the (congressional exposures) there will be When asked if the probes might have point where perhaps they are making some re- evaluation of that responsi- overlooked significant areas he'd care more out of it than they should. At this bility." But, he cautions: "tv still is the to discuss, Mr. Cunningham said the point Mr. Wilhelm can't foresee any same medium, it hasn't changed." It's probes have and are covering every- particular effects on tv as an advertising a matter of how it's used, Mr. Matthews thing in programming, commercials and medium. Maxon is not directly con- observes; it shouldn't represent any sponsorship and payola. The latter, he cerned with deception because it uses loss of value and it's the job of advertis- adds, "has nothing to do with our ad- "no tricks," Mr. Wilhelm explains. On ing and media people to make the vertising business, thank Heavens." the issue of program control, "networks value "more significant." Mr. Cunningham proposes a long- have had the production reins in their Cunningham & Walsh John B. term (of about a year or two) study on hands," he says. An agency ordinarily

28 (LEAD STORY-BROADCAST ADVERTISING) BROADCASTING, December 28, 1959 The difference between good and great in Minneapolis -

St. Paul Television is . . .

A station must serve the community well to gain the acceptance of its viewers. As the leader in the Twin City Market, WCCO Television recognizes the obligation which leadership implies. has little say on program content, Mr. Cone says. The tv networks ought to Wilhelm asserts. own their programs -but "somehow RING OUT... Fletcher Richards, Calkins & Holden provision ought to be made for clients S.J. Frolick, senior vice president, di- who want to reach smaller audiences." ...THE BELLS! rector of tv & radio of Fletcher Rich- His case in point: why should an ad- ards, Calkins & Holden, New York, says vertiser, through his agency, pay that while public confidence in quiz $35,000 per week for a program with BOSTON -MEDFORD, shows probably has been shaken, "I a 12.5 rating and the same sum for MASSACHUSETTS don't for a moment think that confidence one with a 30.5? His comparison: Hall- Reaching has been shaken in television as a me- mark Hall of Fame against a tv western. over dium. They're still watching." On de- His conclusion: an advertiser doesn't 2,500,000 ception in commercials, Mr. Frolick want to pay the same amount for a low - listeners feels that the government ought to draw rated show with a select, specialized a line between deceptive and truthful audience as he does for a high -rated production practices. The Fletcher show (like westerns). The trouble: Richards agency anticipates no changes "Everybody in tv today is in the same in its operation, however. Its produc- bucket." Ratings are not the answer WARE -WORCESTER tion practices are "honest and above but are still the best yardstick, he notes. SPRINGFIELD, board, and we don't have anything to Grant Adv. Christopher Cross, vice MASSACHUSETTS change," Mr. Frolick says, but there are president and assistant to the president, Reaching some in the field who have been using Will C. Grant, Grant Adv., believes over production gimmicks to support false there probably will be "little long term 500,000 claims. These probably are revising pro- listeners effect" on tv as an advertising medium cedures now under the glare of govern- from the probes and agencies trend to ment probes, he thinks. adjust themselves to advertising restric- J.M. Mathes Inc. D.R. Hathaway, tions or admonitions in the countries in vice president, secretary and media di- PORTLAND, and the which they operate (in Grant's case, rector of J.M. Mathes Inc., New York, STATE OF countries in Europe, Asia and Africa). thinks the investigations are going MAINE to Mr. Cross observes advertising limita- force some elements business to Reaching of the tions are very strict in Mexico -you 950,000 clean up abuses and to stick closer to can claim curative powers for a product listeners, the truth in their advertising. Spotlight- on tv, but the product can be sold only in association ing malpractices "can result in nothing in a drugstore. The average ethical with the but good," he feels. agency and advertiser are each doing Lobster Network Foote, Cone & Belding Fairfax M. his best to tell the truth. Grant has Cone, chairman of the executive com- turned down accounts because it felt mittee, Foote, Cone & Belding, feels their advertising has not been as ethical CHARLOTTE, the responsibility for what goes over as it ought to be. NORTH CAROLINA the air still rests with media. He believes The probes will not foster any change Reaching e the networks ought to own the pro- in Grant's commercials, he says. Nor over grams. have they 480,000 altered Grant's thinking He says investigations will listeners the have about tv's effectiveness or brought no effect on the amount of tv fare, but about any changes in operating policies. may on quality. He hopes they will Tatham -Laird George Bolas, direc- produce more "honest commercials for tor of media activities, Tatham -Laird, honest products" and more rounded feels nobody can quarrel with the gov- tv programming. ernment's or public's right to probe Truth and honesty in advertising in questionable advertising or program- so far as good taste is concerned is ming practices. NEW ORLEANS, really in the hands of media, even if T -L has not changed its commercial LOUISIANA some advertisers are not guided by a copy, he says. The agency feels its Reaching "sense of consciousness," he says. commercials represent the best in over 1,300,000 The probes have not changed Mr. "judgment and honesty." Perhaps some listeners Cone's ideas about tv's effectiveness. of the alleged misrepresentations are The medium still reaches a mass audi- really concessions to "technical adjust- NEW ence and puts across the product. ments" occasioned by the media (radio - HAPPY YEAR An advertiser should be able to as- tv). The best criterion of the end re- from your sociate his product to his program, Mr. sult is "the end result."

ARBITRON'S DAILY CHOICES TARLOW TOWER" Listed below are the highest- ranking television network shows for each ARB day of the week Dec. 16 -22 as rated by the multi -city Arbitron instant reaching over ratings of American Research Bureau. 5,730,000 people Date Program and Time Network Rating Wed. Dec. 16 Wagon Train (7:30 p.m.) NBC -TV 24.9 Thur., Dec. 17 Untouchables (9:30 p.m.) ABC -TV 21.8 WHIL, WWOK, WJBW, WLOB - NATIONAL REP.: Detectives (10 p.m.) ABC -TV 25.0 Fri., Dec. 18 Richard O'Connell Co. Sat., Dec. 19 Gunsmoke (10 p.m.) CBS -TV 29.9 Ed Sullivan (8 p.m.) CBS -TV 28.0 WARE-NATIONAL REP.: BREEN AND WARD CO. Sun., Dec. 20 Mon., Dec. 21 Father Knows Best (8:30 p.m.) CBS -TV 25.0 TARLOW ASSOCIATES Tue., Dec. 22 Red Skelton (9:30 p.m.) CBS -TV 26.9 Copyright 1959 American Research Bureau SHERWOOD J. TARLOW, PRESIDENT

30 (LEAD STORY- BROADCAST ADVERTISING) BROADCASTING, December 28, 1959 Co -Chief Engineers, Blatterman and Mason, adjust Type 317B 50KW transmitter. Typc 316B 10KW auxiliary is in background. New sound is clear and clean LOS ANGELES Remote Control is trouble-free!

Completely new from program line to antenna, KFI's remodeled transmitting plant by Continental Electronics includes the new Type 317B 50,000 watt transmitter as primary facility, with the Type 316B 10,000 watt unit as separate auxiliary. Simultaneous installation of Continental's Type TRC transmitter remote control equipment provides automation of the entire unattended plant.

"We needed dependable, simplified remote control, and demanded the highest quality signal to maintain our top market position. Both were obtained by installing Continental Electronics' new package of 50 KW and 10 KW transmitters and remote control. Completely installed without interruption to our 24 -hour programming schedule, the new plant operates through simplified and direct studio remote controls, and delivers exceptionally clean and clear on- the -air sound." KFI, EARLE C. ANTHONY, INC.

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send for full details to ... MANUFACTURING COMPANY 4212 S. Buckner Blvd. Dallas 27, Texas

BROADCASTING, December 28, 1959 31 was responsible for an additional $2.7 TOP TEN ® Business briefly TV'S million gross billing. Time Big spenders spend One advertiser, Adell Chemical, sales bigger in 1959 placed $13.7 million -plus through its Tournament drive Oldsmobile Div. spot investments alone. (Adell's chief of General Corp., Detroit. The top 10 advertisers in national tv Motors product is Lestoil.) On the nine -month heads west Jan. 24, 1960, for sponsor- this year are topping their records of a basis alone, Adell, which is 10th on the ship of annual Bing Crosby Golf Tour- year ago. list, increased its spending more than Television Bureau of Advertising last nament on ABC Radio and ABC -TV. $5 million. Pro -amateur from Pebble week reported that as a group their charity event 10 advertisers and their Beach, will be heard gross tv time expenditures in both spot The top Calif., on radio and network for the first nine months total tv gross time expenditures in the at 3:10 -3:30 p.m., 5:30 -5:45 p.m. and of 1959 increased 19.3% over the first nine months of 1958 and 1959: 7 -7:20 p.m. (all times EST). Telecast is scheduled for 5:30 -7 p.m. Agency: same period last year. 1958 1959 D.P. Brother & Detroit. & Co., Procter Gamble, which leads the Procter & Gamble $62,038,295 $72,639,411 top 10, has a total of more than $72.6 Lever Brothers 27,937,741 36,900,073 Early start Sofskin Inc., N.Y., for million for the nine months. is a Colgate -Palmolive 25,868,960 28,549,617 This American Home Sofskin hand cream with Lanolin and gain of $10.6 million over the com- Products 18,673,081 27,617,314 Sofskin Moisture Magic hand cream, parable period in 1958. Lever's in- General Foods 23,312,743 26,527,316 R.J.Reynolds Tobacco 14,061,289 16,217,071 will start major campaign Jan. 4, 1960, crease is $9 million. General Motors 15,958,568 14,990,702 on ABC Radio's Don McNeill's Break- Colgate- Palmolive, No. 3 this year's Bristol -Myers 13,857,262 14,099,911 fast Club. Agency: Fletcher Richards, P. Lorillard 12,061,986 13,982,586 period and in the nine months of 1958, Adell Chemical 8,470,700 13,707,900 Calkins & Holden Inc., N.Y.

Northwest's reminder: a song with a gong To keep them flying our way, keep the radio spots throughout the week, cials. He has been identified, we be- reminding them by radio. but in a number of markets North- lieve, as the `voice of Northwest Air- That's both the advertising philoso- west has concentrated its spots into lines.' We've been using Tom for phy and the advertising practice at the weekend hours, with notable suc- 21/2 years now and we believe that Northwest Orient Airlines, whose cess in such cities as San Francisco, his delivery and selling ability fit in "gong" and jingle are friendly re- Los Angeles, Detroit, New York and well with our product of air trans- minders of Northwest service Miami. portation." throughout the land. "Normally we stay clear of Top Northwest has also consistently "We buy radio in every area that 40 stations and those stations that used a jingle on its commercials. One we serve (in addition to large off - play for the most part `rock and roll' of the most popular version goes: line markets) from Helena and music," Mr. Nichols noted. "We buy "Give wings to your heart Butte, Mont., to the larger cities such the quality stations and the good mu- Your spirits soar . as Manhattan to the Orient New York and Los Angeles," Miami to Hawaii's shore . Jack W. Nichols, Northwest's direc- Fly the best when you fly Northwest." tor of advertising, told BROADCAST - "We are fortunate in having a ING. "We believe radio works as well good basic jingle with a memorable for us in small cities as large cities," sound, the `gong' tag," Mr. Nichols he commented. said. "We have used several varia- tions of the jingle but we Because of that belief, Northwest have always retained the gong." has allocated approximately $1.7 Asked about results from its million to the of spot radio radio purchase advertising, Mr. Nichols in the U.S. and Canada. In addition, replied that "although it is difficult to pin down the airline uses radio spots in such results, we know that Northwest has Oriental markets as Hong Kong and enjoyed a rapid growth in Taipei, Formosa. the industry concurrently with our inten- Of the reminder of Northwest's sive use of spot radio." (In 1958, over -all advertising budget of close Northwest's total operating revenue to $4 million, "well over a million is of $102 million topped the 1957 gross spent for non -commissionable adver- by 22 %; its passenger revenue of $81 tising such as direct mail activity, million was also up 22% timetables, folders, etc.," Mr. Nich- over the previous year and its domestic reve- ols said. "Whereas most airlines use nue passenger miles broke a billion newspapers as their basic medium for the first time, out of a total and supplement with radio, we use of 1,408,742,516 rpm for the year.) radio as our basic buy and supplement with newspapers," he stated. `VOICE' TOM MOORE "Certainly, many other factors contributed to this growth," Northwest's radio formula is to Identified with Northwest Mr. use three to six stations in larger Nichols said, "but we believe radio markets, and up to three stations in sic stations in most markets because played a large part in the increase smaller cities. The frequency varies we believe that these stations are and that is why we are continued from city to city, with as many as 100 listened to by our customers and our heavy users of the medium." spots a week, including ID's as well prospects. The Northwest account is han- as minutes, used in the major mar- "We use Tom Moore as an an- dled by Campbell -Mitchum, Minn- kets. The usual plan is to distribute nouncer on most of our commer- eapolis.

32 (BROADCAST ADVERTISING) BROADCASTING, December 28, 1959 Spot 'Spartacular' Universal- Inter- arSOUSOUTH BEND, INDIANA'S national Pictures, N.Y., has set satura- WSBT-TV tion radio spot announcement cam- DOMINANT STATION paign for New Year's Eve on Mutual, NBC and ABC, heralding year 1960 as "The Year of `Spartacus' and 'Spar- tacus' is the Motion Picture of the Year." Total of 3,870 ten -second announcements will be heard on total of 690 stations over "several -hour period." Agency: Charles Schlaifer & Co. N.Y. Co- sponsor Farmers Insurance Group, L.A., on Jan. 18 becomes co- sponsor of the Frank Goss early evening newscasts, Mon. -Sat., 5:45 -5:55 p.m., on 19 CRPN stations. Agency is Honig, Cooper, Harrington & Miner, L.A. Stranger than science Kentucky Rural Electric Cooperatives has bought 12 months of the radio series Stranger Than Science on 30 stations in Ken- tucky. The series is from commentator Frank Edwards' book of that name. Agency: Zimmer & McClaskey, Louis- ville.

Agency appointments Sugar Creek Creamery Div. of Na- tional Dairy Products Corp., Chicago, to N. W. Ayer & Son, Phila., which already services National Dairy's Seal - test Div. Initial advertising will be area test campaigns in Illinois for Sugar Creek honey butter. Joe Boland . . . The National Federation of Coffee The Sportscaster the Networks Choose! Growers of Columbia appoint Doyle Dane Bernbach, N.Y., as agency. Budg- ... And His Home Station's WSBT -TV et is estimated at $1 million and will be used for newspaper -television campaign Joe Boland, WSBT -TV's sports director, is a wanted man! During the in 10 markets, starting in early 1960. football seasons he broadcasts for three major networks: CBS -TV- Kenyon & Eckhardt, Chicago, resigns pro grames, plus the Holiday bowl on December 19, and the Orange Wilson & Co. account (hams, bacon, Bowl on January 1; ABC Radio -entire Notre Dame schedule; NBC sausage, canned meats, etc.) because of Radio -1958 pro championship game! product conflict. The account, estimated at $1.25 million, has been using spot In addition to an active networks schedule, Joe conducts a daily tv (primarily the Take Five series with sports show on WSBT -TV. His "Boland With Sports" show is one of actor Mark Stevens) in key markets. TV's best buys. Goetz Brewing Co., St. Joseph, Mo., local personality shows and top CBS network shows, appoints John W. Shaw Adv., Chicago, With popular market. Latest to handle advertising for its Goetz beer WSBT -TV dominates the $1,613,896,000 South Bend and Country Club Pilsener beer, effec- ARB figures give WSBT -TV 47.8% share of sets in use, sign -on to tive Jan. 1. Agency already handles sign -off. Country Club malt liquor. Get all the details about this market, and about remaining availabil- Cole, Fischer & Rogow Inc. with ities on "Boland With Sports" from your Raymer man or WSBT -TV. offices in New York and Beverly Hills has been assigned to handle an all - media campaign to introduce Santa Fe wine "lñto the eastern market about March 1, 1960. The product of the ONE OF CBS' DiGiorgio Co. of DiGiorgio, Calif., is HICHESTRATED STATIONS currently distributed in 11 western states. The company has allocated $250,000 for the introductory cam- BTTV South Bend, Indiana Channel 22 paign in the metropolitan New York area, it was announced. Ask Paul H. Raymer Company National Representative

BROADCASTING, December 28, 1959 33 GOVERNMENT FTC CONFERS ON AD DECEPTIONS Hears public becoming suspicious of claims since quiz scandals

Trickery in the market place got a the government the responsibility for member tv stations seldom carry `bait' going over in Washington last week, driving shady activity out of the busi- advertising, particularly of the home but the advertising media, including ness world. demonstration type . . . radio and tv, came out with a pretty `Moral Responsibility' In impas- "We find [that the] vast majority of clean slate. sioned tone, Mr. Kintner called on busi- radio and tv stations in BBB cities . . . But the whole realm of advertising, ness to assume the burden of self regu- attempt to carry only advertising which some consumer representatives told the lation as a "moral responsibility." He will merit confidence in the station and Federal Trade Commission at its con- lashed at a report that self regulation advertisers. We find ... that the broad- ference on public deception, is coming was ineffective and that more stringent cast media cooperate with Bureau cor- under more and more suspicion by the government controls were needed. rective procedures when advertising is public, helped in part by the recent dis- This attitude could be suicide for the found to be false and deceptive." closures of rigged tv quiz shows and American system of "capitalistic free Cooperation Fine Mr. Nyborg payola. enterprise," the trade commission chair- stated that cooperation between radio - The feeling has become so wide- man declared. Self regulation alone tv broadcasters and BBB groups were spread, Edward M. Lockard, general could be anarchy, Mr. Kintner ex- "excellent" in 15 cities, "generally manager of the Baltimore, Md., Better plained, and government control alone good" in 17 cities, "satisfactory" in 11 Business Bureau, warned that there is is equally an evil. cities, among 47 BBB offices surveyed. danger of a "national neurosis" against "There is a middle ground," he Only four BBB units advised that co- advertising and ultimately against busi- stated, "where the government enforces operation with broadcasters was "poor." ness in general. the laws and businessmen assume their Mr. Nyborg praised the broadcasting The two -day conference Dec. 21 -22, public duties to abide by the laws." industry for its support of BBB objec- was called by FTC Chairman Earl W. tives. In 1958, he said, local radio and The meeting involved such fraudulent Kintner early this. month (BROADCAST- tv stations broadcast 19,600 public business practices as phoney list prices, ING, Dec. 7). Representatives of some service announcements, provided free mislabelling wools, furs and textiles, 47 consumer and media groups, as well of time for 852 radio and tv programs, as college home economics professors bogus job offers, bait advertising and and presented on 168 different times shady direct selling tactics. (and one professor of philosophy), and during the last 18 months two BBB state government officials were invited. Kind words for the broadcasting motion picture films, seen by 15 mil- Many attended. medium came from Victor H. Nyborg, lion people. The purpose of the meeting was to president of the Assn. of Better Busi- Mr. Kintner, too, lauded the broad- work out means to combat sharp sell- ness Bureaus, New York. He said: casting industry's actions in the self ing practices. ". . . It should be recognized that regulation field. He praised the testi- FTC Chairman Kintner urged the NAB has done much to eliminate cer- mony of Donald McGannon, Westing- business community to shoulder with tain types of advertising. Today its house Broadcasting Co. president and

Eye- opener The smiles on the faces of participants in organizations as Better Business Bureaus, the American the Federal Trade Commission's conference on deception, Home Economics Assn., Consumers Union, AFL -CIO, which took place last week in Washington, occurred when National Federation of Business & Professional Women's A. C. Hutton (standing, 1), American Standards Assn., Clubs, Consumer Round Table, and the like. Representa- quipped to FTC Chairman Earl W. Kintner (standing r). tives of newspaper, magazine and broadcasting organiza- Consumer delegates to the conference represented such tions were invited too, but none showed. r- 34 BROADCASTING, December 28, 1959 tv code review board chairman, before the FCC two weeks ago (BROADCAST- NIGHTTIME ONLY STATIONS? ING, Dec. 21), and added: "I applaud these efforts and I venture New technical twist makes them possible to say there will be more." In the course of his remarks during There's a new station service in ra- Up to now, Mr. Davis says, broad- the conference, the trade commission dio's future, and it's called a nighttime casters just have not considered a night chairman emphasized that the FTC only station. time only station. But today with the attack on deceptive advertising was re- This reverse twist to the thirty -odd jammed up radio spectrum, the oppor- lated to all media -newspapers, maga- year old daytimer-only standard broad- tunity may be ripe. zines and radio -tv. He also asked that cast station is the brainchild of George There is nothing in the FCC's rules all media help in the fight against decep- C. Davis, Washington consulting radio which forbids this, Mr. Davis points be tive practices by disseminating the in- engineer for over 20 years. out. The matter could taken care formation released by the FTC. If his theory works, Mr. Davis ex- of easily either by specifying the hours pects there may be possibly more than of operation for the nighttime station Open Eyes Mr. Kintner said that 100 nighttime radio stations added to (which is already an accepted FCC prac- the meeting, the first in the FTC's his- the standard broadcast roster. And if tice in some instances) or by having the tory, was an attempt to "take the blind- the technique he has developed works Commission revise its regulations to per- fold of ignorance from the eyes of the well, may be as many as 500 more mit this use of a vacant frequency. In bargain hunter." there after dark radio signals serving the either case, Mr. Davis observes, it means "Gyp sellers depend on sucker public. the more efficient use of the spectrum. buyers," he stated. American is simple but ingen- There are more than 1,000 daytimers Mr. Kintner's passion reached its The development ious. now operating in the United States. peak in rebutting remarks made by Mr. Davis has done is to look Many of them are on regional fre- Rosser Reeves, chairman of the Ted What only stations on the quencies and their shutting down at (billings, $100 million hard at the daytime Bates Agency and calculate how night gives engineers a lot of spectrum yearly). 41 regional channels vacated frequencies space to consider. was as saying some of the -un- Mr. Reeves reported be used The regional frequencies about which cannot work. He used after local sunset -might that self regulation Mr. Davis is talking are the following called for more stringent government at night. is being used in a used for Class III -A and III -B stations: controls. When a frequency particular locality, Mr. Davis explains 550, 560, 570, 580, 590, 600, 610, The business community, Mr. Kint- it locks up the use of that frequency 620, 630, 790, 910, 920, 930, 950, 960, ner emphasized, must have the moral for three channels above and three chan- 970, 980, 1150, 1250, 1260, 1270, 1280, responsibility to abide by the law. The nels below the carrier. If it is unused at 1290, 1300, 1310, 1320, 1330, 1350, government must carry a big stick, he night, he estimates, one or more of 1360, 1370, 1380, 1390, 1410, 1420, agreed, but this is only one side of the these seven frequencies become avail- 1430, 1440, 1460, 1470, 1480, 1590, coin. able for nighttime use somewhere. and 1600 kc. Complete and sole government con- Day into Night A key premise in Twin Site Operation The two -site trol is evil, he said. Self regulation this approach is that a daytime station transmitter technique is used or is without government regulation would might be able to continue its program planned in a handful of instances in be anarchy, he said. service during the night -but on an- U.S. standard radio. The first twin -site Therefore, he declared, there is a other frequency. operation is KLIF Dallas, Tex., which middle ground of necessary and reason- The first move along these lines is ex- uses one site for its 50 kw daytime op- able government control with necessary pected to be undertaken soon. eration, and another site for its 1 kw and reasonable self regulation. The use of this sophisticated engi- night time service. KLIF is on 1190 kc. The greatest evil, the FTC chairman neering technique does involve possible Mr. Davis has been a consulting ra- stated, is the abdication by the business expenses that have to be weighed against dio engineer in Washington since 1937. community of its moral responsibility. the economics of each situation, Mr. He was with the Federal Communica- As for the FTC, he added, it has em- Davis warns. He foresees the possible tions Commission and its predecessor barked on a vigorous and intensified need for directional antennas and twin the Federal Radio Commission from course of law enforcement. It will ask transmitter sites. 1929 until he went into private practice Congress for more money in the coming fiscal year, he said, and the chances look good. slackens pace for holidays The FTC is operating with an annual Oversight budget of a little less than $7 million. The House Legislative Oversight Sub- and that these criticisms may possibly Its staff numbers 740, including those committee is lying dormant over be added to other allegations- mainly working in 10 field offices. In addition to Christmas as far as overt activities are on payola activities-mentioned in a policing false and misleading advertis- concerned, a spokesman said last week. staff memorandum to subcommittee ing, the trade commission is also respon- Beverly Coleman, No. 2 staff mem- members (BROADCASTING, Dec. 21) . sible for overseeing fair trade practices, ber under Chief Counsel Robert W. The allegations, he said, do not neces- and some of the antimonopoly laws. Lishman, said there are no immediate sarily allege ratings are "rigged," but that they may not be reliable because There were a number of suggestions plans for more subpoenas of records in sampling techniques. that the FTC establish a national ad- similar to the House group's subpoena of shortcomings indicated any further visory council to work with it on decep- of Broadcast Advertisers Report Inc. Mr. Coleman tive business practices. Mr. Kintner records the week before (BROADCAST- allegations staffers think worthy of con- said the idea would be considered, but ING, Dec. 21) . sideration by subcommittee members urged the organizations to combine He said the subcommittee has re- will be added in an interim report to themselves into an overall group. He ceived reports criticizing radio-tv rat- be made to the subcommittee early in also invited all groups to meet with ings from the public and other sources January. FTC officials any time.

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The central control panel of the RCA TV Tape Recorder puts all operating controls at your fingertips. Major control features are illustrated on the panel, zoned in 15 areas as follows: (1) Variable Speed Rewind; (2) Single Control Playback; (3) Independent Control of Video, Audio and Cue Record; (4) Local - Remote Operation; (5) Automatic Shoe Position Control; (6) Capstan Speed Control; (7) Video Head Current Indication; (8) Multi- Purpose Meter /Speaker Selector; (9) Independent Audio /Cue Record and Playback Level Controls; (10) Built -In Monitoring Speaker, and Speaker Volume Control; (11) Master Erase Current Meter; (12) Control Track Current Meter; (13) Control Track Phase Adjustment; (14) Head Hour Meter; (15) Sync Selector.

ASK ABOUT THE OTHER VITAL REASONS WHY IT PAYS TO "TAPE IT RCA "! t ANOTHER WAY RCA SERVES BROADCASTERS THROUGH features ELECTRONICS at your fingertips... with RCA TV TAPE CONTROL CENTRAL All operating controls on a single 19 "x 17" panel! oVariable Speed Rewind o Independent Audio /Cue Record and Fast forward, fast reverse. Rewinds 90 minute reel in 4% Playback Level Controls minutes. Rapid cue any point on tape. Tape speed can be Standard RCA broadcast audio amplifiers associated with varied until audio or cue channel becomes intelligible. these controls are interchangeable. Single Control Playback Built -In Monitoring Speaker, and Speaker A single push button activates playback functions. Auto- Volume Control matically stops at the end of the tape. A stop button is pro - For monitoring audio or cue channel input, record or play- vided for manual operation. back output. Built -in RCA BA -24 Broadcast Monitoring external speaker. 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Vernier adjustment is for cen- operation is electrically switched to manual- head -to -tape tering the heads precisely on that track. pressure can be adjusted using calibrated dial. Head Hour Meter Capstan Speed Control Indicates number of hours on video heads during actual Manual override of normal operating speed to permit syn- recording and playback. chronization of two machines. Sync Selector e Video Head Current Indication For locking equipment to power line or local sync generator. Switchable to indicate recording current in each of the four Such outstanding operating features assure the most efficient heads or total current in the head assembly. Permits quick utilization of television tape equipment, reducing operating and diagnosis of performance during recording. maintenance costs. And there are many other reasons why RCA TV Tape Equipment will prove right for your requirements. So don't Multi- Purpose Meter /Speaker Selector settle for less than the best. See your RCA Representative, or Provides instantaneous check of input, record and play write to RCA, Dept. BD -22, Building 15 -1, Camden, N. J. In functions, and erase in either audio or cue channels. Canada: RCA VICTOR Company Limited, Montreal. RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N. J. in 1937. He started as a radio inspector pire next week (Jan. 1) and the Corn- and when he left he was the Commis- missions action ordering an early filing sion's engineering witness who testified to be considered with the WAUB appli- in more than 500 hearing cases. The cation came on a 4 -3 vote. Comrs. Rob- firm was originally Page & Davis, the ert E. Lee and John S. Cross dissented Page being Esterly C. Page, now presi- to last week's action, as they did to the dent of Page Communication Engineers, 1958 order. The third dissenter a year as well as senior member of consulting ago, Comr. Rosei H. Hyde, did not firm of Page, Creutz, Steel & Wald - participate last week. schmitt. Mr. Davis established his own The WAUB permit is owned by office in 1942. His associates today in- Herbert P. Michels. Sales of 60% to clude his brother, Walter L. Davis, Juli- J.R. Poppele and family and 15% to us Cohen and Ralph E. Dippell Jr. William Endres is pending FCC approval. WMBO -AM -FM is owned by FCC extends deadline the Auburn Citizen- Advertiser. for multiplex comment History on Tape Theodore F. At the request of the Electric In- Koop (left), director of CBS News Jamming of boosters dustries Assn., the FCC last week ex- and Public Affairs, Washington, tended the deadline to March 15, 1960, and CBS News correspondent by catv charged Howard K. Smith (right) present for comments on proposed rulemaking Western tv broadcasters, tv booster tape recordings of CBS Radio's to permit fm stations to engage in speci- operators and community antenna 1958 -59 Peabody Award -winning fied non -broadcast activities on a mul- operaters testifying at a Senate Corn - series, The Hidden Revolution, to tiplex basis. munications Subcommittee hearing in L. Quincy Mumford, librarian of The Commission noted that EIA's Casper, Wyo., two weeks ago agreed Congress, for the Library of Con- National Stereophonic Radio Commit- that something must be done ne- gress' collection of -visual -by tee currently is engaged in an exten- audio gotiation and /or FCC regulation research materials. Series presents -for sive study of the matter and that ad- them to co- exist. ditional time is needed for field tests discussions of current social, scientific and political problems They testified at a two -day session and analyses. at which Sen. Gale McGee (D -Wyo.) In comments submitted before the by leading authorities in their re- spective fields. presided. He was the only senator pres- extension was announced, McClatchy ent. The parent Senate Commerce Com- Newspapers (KFBK -FM Sacramento, mittee has reported favorably on a bill KMJ -FM Fresno, KERN -FM Bakers- to place catv systems under FCC regu- field and KBEE -FM all Cal- Modesto, is opposed to the use of the fm subcar- lation and it is on the Senate calendar ifornia) told the Commission that the rier spectrum for any form of stereo - for action in the next session of Con- standards should provide the best qual- casting. E -P also is against a specific gress. The committee's communications ity stereo channel that is consistent with subcarrier frequency in the present sub - counsel, Nicholas Zapple, accompanied a second subchannel operation on the carrier. The quality of performance Sen. McGee. main fm channel. One subchannel fre- standards of the main channel, the com- The two -day session heard charges quency, McClatchy says, should be pany says, should not be relaxed below by tv booster operators Fred Frigo, of specified for stereo (or other use) while the 30% allowable reduction in main Sheridan, Wyo., and J.R. Pierce that a second subcarrier frequency should channel modulation to accommodate catv operators had been jamming boost- be available for other uses. multiplexed subcarriers. Muzak Corp. (WBFM -FM New er signals. Bill Daniels, operator of York) said that the Commission should several catv systems, was among those on an- not take a step in the proceeding that Auburn stations' case testifying behalf of community could jeopardize the future both of fm for FCC hearing tenna systems. and functional music. If the FCC, set Tv broadcasters on the stand in- Muzak said, renders multiplex equip- The FCC last week designated for cluded William C. Grove, KFBC -TV ment obsolete while setting standards, consolidated hearing the applications of Cheyenne; Bill Walter, KSTF (TV) an unalterable step contrary to the pub- Atom Broadcasting Corp. for a new am Scottsbluff, Neb., KFBC -TV satellite; lic interest will have been taken. (WAUB) in Auburn, N.Y., and WMBO- Ed Craney, head of the Z Net stations Westinghouse Broadcasting Co. re- AM-FM Auburn for renewal of license. (KXLF -TV Butte and KXLJ -TV affirmed its position that fm broadcast- The Commission originally granted the Helena, both Montana); Mrs. Mildred ing is a public service and that-as a WAUB application in May 1958 and Ernst, KWRB -TV Riverton, Wyo.; matter of policy- neither the industry this action was protested by WMBO on Donald L. Hathaway, who last sum- nor the Commission should recognize economic injury grounds. mer surrendered his permit for KSPR- any subsidiary use of the fm band that In accepting the economic protest, the TV and blamed catv for its failure will materially interfere with the pub- FCC ordered WMBO to apply for re- (BROADCASTING, Aug. 3), and Lawrence lic's enjoyment of it. newal so that the Commission could Berger, KTWO -TV Casper. On the last Associated Broadcasters Inc. (WEST- decide on a comparative hearing which day of the hearing, TWTO -TV tele- FM Easton, Pa.) and Delmarva Broad- applicant could best serve the commu- vised the afternoon session live in its casting Co. (WDEL -FM Wilmington, nity if it found two Auburn stations first remote telecast. Del.) believed the Commission should would be inimical to the public interest Roger O. Van Duzer, KIVA (TV) not adopt final standards before the find- (BROADCASTING, Aug. 4, 1958). This ac- Yuma, Ariz., was scheduled to testify, ings of the National Stereophonic Ra- tion was based on a court decision that but the plane he was riding circled dio Committee (BROADCASTING, Sept. the FCC must consider possible injury Yuma for three hours with jammed 21) are available for study and com- to the public in economic protests landing gear. After landing safely on ment. (BROADCASTING, July 10, 1958). foam, his statement was filed in the Electro -Plex Corp., Westfield, N.J., WMBO's license normally would ex- record.

38 (GOVERNMENT) BROADCASTING, December 28, 1959 New Bedford ch. 6 and adjacent channel mileage separation tion for reconsideration (BROADCAST- principle and warned that it would be ING, Dec. 14). applicants to merge "premature" for the FCC to secure ad- Edward Petry & Co., New York rep ditional vhf frequencies for tv. The firm, also filed a statement with the In commenting on FCC rulemaking "squeezing in" of a few vhf assign- FCC opposing the NBC petition. Petry 6 New Mass., to shift ch. from Bedford, ments, the AMST alleged, "would de- stated the NBC request for reconsidera- applicants the four for that facility told tract from the Commission's efforts to tion does not set forth any new evidence the Commission that they expect to secure additional vhf spectrum space for the Commission to consider. merge into one within the next two for television weeks. The applicants are E. Anthony ..." In March, 1957 the FCC had pro- Elect Iowa newscaster & Sons; New England Tv Co.; Eastern posed an additional vhf channel for States Broadcasting Corp., and Wilson Providence by deleting ch. 6 from New to vacant House seat Broadcasting Co. Bedford and substituting this channel In another development, the Assoc. A former Iowa newscaster has been for ch. 8 at New Haven. of Maximum Service Telecasters Inc. elected to Congress. Iowa Republican last week filed comments on a proposed John Kyl -who began doing a daily FCC rulemaking supporting the dele- Reps protest NBC 6 -6:15 p.m. newscast on KTVO (TV) tion of ch. 6 in New Bedford, Mass., move on spot sales Kirksville, Mo.- Ottumwa, Iowa, after if clear mileage separations cannot be his defeat in a congressional race with met. The FCC was within its rights in the late Steven V. Carter (D -Iowa) The applicants for ch. 6 have en- ordering networks to give up their tv in 1958- bounced back to political countered strong objections to their pro- spot representation business, Station life two weeks ago to win over Demo- posed locations by the U.S. Coast Representatives Assn. told the Commis- crat C. Edwin Gilmour in a contest for Guard which claims that its LORAN -C sion in protesting requests for recon- the 4th District seat left vacant by Rep. station would be impaired by the New sideration by NBC -TV Spot Sales and Carter's death. Bedford channel. The applicants claim four affiliated stations (BROADCASTING, Spokesmen representing Mr. Kyl that national defense objections no Dec. 7) . said he was featured in three five - longer exist. SRA maintained that the FCC had minute live tv spots the last few days Mr. Anthony has proposed a site 1.7 rejected the arguments of NBC in its of the campaign. He also bought a miles short of 170 miles from WCSH- original order (BROADCASTING, Oct. 21) saturation schedule of tv station TV Portland, Me. and that station has and that the network is attempting to breaks in both daytime and evening requested a new site which would meet put the burden of proof on the Corn- periods on Sunday and afternoon peri- the necessary 170 mile requirement. mission to show violations of the anti- ods Monday before the Tuesday elec- AMST requested that the Commis- trust laws. Also, SRA pointed out, it is tion. They said his opponent tied up sion adhere to the minimum co- channel "significant" that CBS has filed no peti- station breaks Monday evening. Both The Nation's Most . mNorfolkUl1F ToWVEC-[V `11 Haf ta-Figlif Translates to ?'r8= CELEBRATEÙUHF Station Becomes W vEC ucke¡.

1314 v r kr 4'4'4kUs NStjOFNF ñ STATION .a yod t \ p VarietY 1954 er Covutlete 1 Wed. Dec. i. Ad i he,s Th to Ad Offe

Oepe ! e4r 4 It 19s flat ECV «'íON- from UHF station channel 15 PROGRAMS Moved to VHF channel 13 MAXIMUM "Nothing Succeeds Like Success." This can very well be the motto for fabu- lous WVEC TV. For six years a remarkably successful "U" station, WVEC POWER TV this past month became a "V." Trendex shows that it's on its way to becoming "THE" Tidewater station. If it's Sales Action you desire ... then DUAL make Virginia's new ACTION station a "Must." FACILITIES Represented by Avery Knodel

NORFOLK, HAMPTON NEWPORT NEWS ell PORTSMOUTH CHANNEL VIRGINIA BEACH

BROADCASTING, December 28, 1959 39 used KTVO only. Mr. Kyl also used back to 1957. The government's con- ate or the House also would be raised. a saturation schedule of spots on tention is that stations are compelled Sen. Hennings said last week he would about a half -dozen radio stations in to buy a complete package of features try to amend the bill to make it apply the area spokesmen said. (rather than one or a few) as a con- to all political committees, regardless The newscast was a part -time oc- dition of the purchase, and this prac- of scope, and also to primary elections cupation for Mr. Kyl, who is part - tice constitutes "block-booking." and political conventions. owner with his brother of a haber- It is understood that the govern- dashery in Bloomfield, Iowa. He drop- ment will ask several station owners NBC Chicago renewed ped the newscast after announcing for to testify. There are reports that the Disregarding the pleas of several the vacant seat. ultimate aim of the government is the members of Congress and a performers re- negotiation of contracts covering union, the FCC last week renewed the the sale of feature film to Film block- booking libraries tv licenses of NBC -owned stations. WMAQ -AM- case scheduled FM and WNBQ (TV) Chicago. The local chapter of the American The federal government's long-stand- Political expenditures Federation of Tv & Radio Artists had ing action against six distributors of protested the network's operation of Chairman Thomas C. Hennings Jr. feature films to television, charged the stations because of a cut -back in with block is (D -Mo.) of the Senate Rules & Admin- -booking, scheduled to go locally- originated live shows (BROAD- to S. istration Committee said he hopes to trial in U. District Court in New CASTING, Oct. 6, 1958). Members of the York on March 7. bring floor action in January or early Illinois February congressional delegation joined District Judge Archie Dawson set on a bill- approved by the in the protest. committee in the last three the date after pre -trial conferences Congresses - The Commission stipulated, however, to raise the legal ceiling on political with attorneys for the six companies. ex- that the license renewals would not penditures for presidential and con- They are Loew's (MGM -TV), C & C take precedent over any action the gressional candidates in general and Super Tv, Screen Gems, Assoc. Art- FCC may take on (1) conclusions special elections. and ists Productions, United Artists and recommendations of the Network Study National Telefilm Assoc. (Since the The bill (S -2436) would raise the Staff, (2) current inquiries into radio -tv initiation of the antitrust action, UA amount national political committees and (3) pending antitrust matters. The acquired AAP and changed its name may spend from the present $3 million same conditions have been placed on to United Artists Associated.) to about $12.5 million. The legal ex- all recent renewals of network-owned The move by the government dates penditures for a candidate for the Sen- stations (BROADCASTING, Dec. 7).

THE MEDIA

included in every quarter-hour, with A CBS -TV AFFILIATES SPECIAL not more than one vocal or one un- familiar number during the 15- minutes. Schedule Washington `crisis' conference The new commercial policy is being A "special conference" of CBS -TV committee; FCC Chairman John C. publicized with the heaviest audience affiliates, with key government officials Doerfer and FTC Chairman Earl W. promotion campaign in KPOL's history, as speakers, was set by the network last Kintner. using newspapers, bus cards and out - door week for Feb. 29 -March 1 in Washing- Mr. Aubrey said the special confer- advertising. ton. ence was decided upon after discussions Although CBS -TV authorities didn't with William B. Quarton, WMT -TV WSB -TV fights Atlanta spell it out, the overwhelming assump- Cedar Rapids, Iowa, chairman of the tion was that the special meeting springs CBS -TV Affiliates Advisory Board, and municipal court ban from television's current crisis and that other advisory board members. The ses- WSB -TV Atlanta is campaigning to to all intents and purposes it will re- sions will be held at the Hotel Shoreham. kill a city ordinance that bans live place the annual affiliate sessions nor- broadcasting in municipal courts, ac- mally held in Chicago just before NAB's KPOL limits spots cording to Ray Moore, news director. April convention (CLOSED CIRCUIT, The law had not been enforced for a Dec. 21). A 25% reduction in commercial score of years, broadcast stations often James T. Aubrey Jr., CBS -TV net- availabilities is involved in a new com- covering city courts. Recently, however, work president, said in announcing plans mercial policy that was inaugurated a municipal judge had barred photo- for the meeting that it would be "to ex- Dec. 7 at KPOL Los Angeles. Bas- graphic, broadcast and newspaper cov- amine the television broadcasters' role, ically, the new policy calls for a quar- erage of a police raid. their public responsibilities and how best ter -hour of uninterrupted music, fol- The station demonstrated unobtru- those responsibilities can be fulfilled." lowed by a maximum of no more than sive coverage techniques before a police He said the following officials -all of three announcements, whether commer- committee of the aldermanic board, to whom occupy critical positions in the cial or public service. The first and sec- which the matter was referred by Mayor current regulatory scene-had accepted ond commercials will be separated by William Hartsfield. The mayor said the invitations to address the special con- the identification of the musical num- judge was misinterpreting the law. Re- ference: Sen. Warren G. Magnuson (D- bers played in the previous 15 minutes. peal of the law was recommended to the Wash.), chairman of the Senate Inter- The second and third announcements aldermanic board. The subject was sub- state and Foreign Commerce Commit- will often be separated by a sports score, mitted for joint bar -broadcaster con- tee; Rep. Oren Harris (D -Ark.) , chair- financial report, weather forecast, news sideration after the board heard a bar man of the House Interstate and headline or some similar brief feature. petition that a decision await action of Foreign Commerce Committee and of KPOL's programming is chiefly pop- the American Bar Assn. on Canon 35. the House Legislative Oversight Sub- ular standards, at least two of which are its anti -broadcast ban.

40 BROADCASTING, December 28, 1959 RIPTIDE;

CROSSHATCH1" 1 & EII)1.R.1.)t?WN. Inc.

.4 dt121'tìLlt£;,_

POOR GUS HAS A HARD LIFE... Gus, as you can see, is a courier of the Post Office important people in broadcast advertising. He counts Department. He delivers the daily mail to Riptide, on BROADCASTING to keep him updated on everything Crosshatch & Eiderdown, that big advertising agency. new and significant in TV and radio. He pays for You know -the one with all the TV and radio business. BROADCASTING (and knows that other TV -radio business journals come unsolicited and free). As an Gus has a problem. "It ain't the rain nor snow nor advertising man, he recognizes the ABC seal at gloom of night that gets me," he sighs. "It's all these BROADCASTING'S masthead, respecting it as the sym- free magazines I gotta deliver ! Free ? How do I know bol of a publication that's wanted - and consequently they're free? Mr. O'Shaunessy -he's head of R.C. &E.'s paid for by its readers. mail room -he told me. `Gus,' he says, `we don't subscribe to these things. BROADCASTING, sure ! We PAY What about all those other magazines Gus totes in to get that one. But these others ... they just keep so faithfully day after day? Mr. Riptide (who is an shipping 'em in anyhow!' articulate man) puts it this way: "Well, I knew about BROADCASTING. Mr. Riptide gets "There Isn't Time to Read Them All .. real riled up if I'm late with his copy on Monday mornings. `Don't be late on Mondays, Gus,' Mr. BROADCASTING, he needs. BROADCASTING, he reads. O'Shaunessy begs me. Not on Mondays, Gus !' " Which is something to remember when you plan your own advertising campaign. For most TV -radio Mr. Riptide, of course, is like thousands of other decision -makers feel the same way.

The Audit Bureau of Circulations reports only paid circulation. It reports BROADCASTING 22,000 PAID copies for BROADCASTING, THE BUSINESSWEEKLY OF TELEVISION AND RADIO the ONLY TV -radio journal that 1735 DeSales Street, N.W., Washington 6, D. C. qualifies for ABC membership. New York -Chicago - Hollywood BROADCASTING, December 28, 1959 41 Battle of media rages wants a story in breadth, a statement Educational to fill 20 to 30 seconds of air time. station over news conference Newspaper reporters, he said, want the buys WFAA -TV's gear story The battle of joint versus separate in depth and need time to dig around until they hit their vein of gold. Educational tv station KERA -TV news conferences for newspaper and Dallas (ch. 13) has agreed buy Clete Roberts, to a broadcast media reporters was joined newscaster- commenta- standby transmitter, 300 -foot tower and tor of KTLA Dec. 16 at the Greater Los Angeles (TV) Los Angeles dis- antenna, land and buildings with studios agreed with the Press Club. A pair of newspapermen argument that tv cam- and other equipment from WFAA -TV eras cause tension. He anyone objected vehemently to being "ridden said in Dallas (ch. 8) for $400,000, according public life today is as accustomed piggy back" by radio -tv men who, they to to a joint announcement by E. M. (Ted) them as charged, do nothing but record the he is to the pad- and -pencil Dealey, president of the Dallas Morn- reporters. He agreed questions asked by newspaper reporters that unqualified ing News, which owns WFAA -TV, and reporters have no and the answers to them. A pair of place at a news con- E. O. Cartwright, president of Area Ed- ference, no broadcast reporters with equal vehe- matter whom they repre- ucational Tv Foundation Inc. mence denied the charge and sent. He declared that today radio and demanded The educational group will pay the right to be in on the original tv are sending reporters capable of ask- news $100,000 upon signing, another $100,- conference and not get a "warmed ing questions as pertinent as those 000 when it orders conversion of the over" performance from a tired inter- asked by the newspaper reporters. "We ch. 8 transmitter and antenna 13 viewee. may not have as large staffs, but we're to ch. (by March 10, 1960) and $200,000 Newspapers send science editors trying," he stated. to when it starts programming (by Sept. interview scientists, political editors to Hugh Brundage, Los KMPC Angeles 10, 1960, or earlier). WFAA -TV's main interview politicians and so on, Hank news director and president the of Ra- transmitter and 1,521 -foot antenna are Osborne, city editor of the Los Angeles dio and Television News Club of South- not affected by the sale. WFAA -TV will Mirror News, stated. Radio and tv ern California, objected sta- to "separate occupy its present studios until com- tions, he charged, don't maintain but equal" news large conferences on the pletion of new facilities about January enough news staffs to have grounds such ex- that separate conferences can't 1961. perts. Too often their representatives be equal. Both he and Mr. Roberts em- sit back while their machines "pick the phasized that after the newspaper re- Mr. Cartwright said as far as he brains" of the newspaper reporters. porters have been questioning a man knows KERA -TV may be the only A. H. Frederick, Los Angeles Ex- for an hour or more the subject is tired educational station which will be aminer, dean of the city's hotel report- and is in a hurry to have it over with. equipped to make color telecasts, when ers, declared that the presence of a tv Also, he has been asked all of the key the conversion is complete. He said the camera "stiffens up a press conference questions and so the broadcast media News gave the foundation $25,000 and makes it impossible for reporters get rehearsed rather than spontaneous cash and "considerable technical equip- to dig in." Television, he charged, answers. ment" in 1957. Negotiations for the equipment purchase began in Septem- ber 1958. KERA -TV will erect temporary studios and offices for use until KWTV WFAA -TV moves. OKLAHOMA CITY Tv walks out on Rocky Gov. Nelson Rockefeller, of New -- ... on the scene York, held a news conference in Miami, Maotco Fla., Dec. 18 but without benefit of President Eisenhower's television coverage. Newsmen from 23,000 mile WTVJ (TV), WCKT (TV) and WPST- tour TV, the city's three video stations, walked out when Gov. Rockefeller's In keeping with KWTV's policy of news secretary, Richard Hamper, re- sending newsmen where news is being fused to let them participate with news- made, News Director Bruce Palmer paper reporters in a news conference. gave the KWTV Community first -hand coverage of the President's tour of Ralph Renick, WTVJ news vice presi- eleven countries. Direct reports were dent and chairman of the board of made daily via trans -Atlantic telephone. Radio Television News Directors Assn., Palmer was the only correspondent said, "Mr. Rockefeller may be able to from an individual television station get away with this sort of thing up to cover President Eisenhower's visit North, but we here in the South do not to the Middle East, South Asia and believe in `separate but equal facilities' Europe. Carrying out KWTV's news for television." policy, he has made two previous trips to Europe and one to Asia. On- the -scene coverage of the Presi- Wometco income up dent's tour is another example of why KWTV generates listener loyalty in Gross income of Wometco Enter- 44 weeks ended Nov. 7 its 54- county Community ! prises Inc. for totaled $8,637,394, with expenses of $7,308,344, the company has an- Represented by Edward Petry & Co., Inc. nounced. Net income after taxes was $641,159. This compares to the same BUY/6 e T0 RE P w 6 Vlf S'p e aii &/n b e e rs ! The Original Station Representative period of 1958 when net after taxes was $486,451 (a rise of 31.8% ) . Interim

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(other: than lack of normal maintenance, and except COMPANY far misuse cr' abuse) it will be replaced or repaired ADDRESS CITY at no cost. PHONE SIGNED LEE of Washington, D.C. 625 New York Ave. tgikg k: keg zr ,te"á; It& MN MIM Ma Mat rata BROADCASTING, December 28, 1959 43 report showed that 3% of net income has been paid out in dividends, with NAB hires bar chief for FCC the remainder retained in the business. testimony Distributed Dec. 15th was a quarterly Whitney North Seymour, New lation by the raised eyebrow" York dividend of 171/2 cents a share on Class lawyer and president -elect of charge. the A common stock and 61/2 cents a share American Bar Assn., has been Mr. Seymour is a fellow of the on Class B stock. Wometco owns WTVJ retained by NAB to represent the American College of Trial Lawyers (TV) Miami, Fla.; WLOS- AM -FM -TV association before the FCC in the and a past -president of the Assn. of Asheville, N.C., and 46.5% of WFGA- Commission's broadcast inquiry. the Bar of New York City. He TV Jacksonville, Fla. It owns theatres An authority on constitutional obtained his law degree at Columbia in southern Florida and food, cigarette, law, Mr. Seymour is a member of Law School and was admitted to the soft drink and confection vending ma- the law firm of Simpson, Thacher & New York bar in 1924. chines in South Florida and Jackson- Bartlett. He is chairman of the ABA Bar - ville. Designation of Mr. Seymour fol- Media Committee, formed more lowed an intima- than a year ago to investigate the New slant on payola tion at the FCC's conflict involving ABA's Canon 35 inquiry that the (barring radio -tv -photo coverage of WICC Bridgeport, Conn., has been Commission would trials) and the rights of news media. telling its listeners last week it hopes welcome an opin- He appeared as a panelist Dec. 20 on the newspapers will continue to play up ion from an out- the CBS -TV special program, the payola issue, because the publicity standing constitu- The Years Goes By. increases listening to "responsible ra- tional lawyer on its Mr. Seymour obtained a bureau- dio." "Every knock is a boost," con- right to regu late cratic insight into the operation of cluded a one -minute editorial which sta- MR. SEYMOUR broadcast program- government in 1931 -33 as Assistant tion officials have run on a saturation ming (CLOSED CIRCUIT, Dec. 21). Solicitor General of the U.S. basis since Dec. 15. The editorial in- The FCC has not conceded it made Among other important posts, Mr. cluded a report by Frank Stisser, presi- a formal request to NAB or that it Seymour is chairman of Carnegie dent of C.E. Hooper Inc., that the hoped the association would help Endowment for International Peace; scandals apparently had had little harm- clear up this controversial legal chairman of National Conference of ful effect on radio listening and that in matter. Judicial Councils; chairman of Com- fact in many cities audiences had in- The question of FCC's legal mittee on Individual Rights as Af- creased. In New York, he estimated, authority to dictate broadcast pro- fected by National Security; chair- listening was up about 10 %. gram formats, to specify minimum man of New York State Bar Assn. percentages of program types or to Committee on Civil Rights; former Extortion attempted review station programming has chairman of Freedom House. He caused arguments among lawyers was a national figure two decades A self -styled free -lance writer is sched- since enactment of the Communica- ago when he obtained a U.S. Su- uled to appear for a hearing in New tions Act. Conflicting interpretations preme Court ruling invalidating the York Felony Court today (Dec. 28) of the anti -censorship section (#326) Georgia sedition statute in the case charged with attempted grand larceny and the "public interest, convenience of Herndon v. Georgia. His son, and attempted extortion on the com- and necessity" mandate written into Whitney North Seymour Jr., mem- plaint of WINS Program Manager Mel the law have been raised repeatedly. ber of the same law firm, is counsel Leeds. Mr. Leeds accused Elio A. Bosco The conflict reached a peak with to a committee studying operation of of New York of trying to blackmail him issuance of the FCC's Blue Book in the New York City government. An- with threats to link him and WINS in a 1946, a Commission spanking pro- other son, Thaddeus, is dean of Dart- "certain payola situation." Mr. Leeds cedure that gave birth to the "regu- mouth College. said the man called him on Dec. 18 and demanded $500 to "suppress the payola that the "majority of broadcasters are the next four months on the new con- story." He agreed to meet Mr. Bosco at ethical," and that payola occurred struction projects. a prearranged place last Monday (Dec. without their knowledge. "Perhaps," The project also involves the erection 21); notified police, and kept his ap- he said, "they were not close enough of a new antenna, transmitter building pointment. Detectives said they watched to their staffs in the larger markets to and the up- dating transmitting facilities. as Mr. Leeds handed Mr. Bosco $250 in know what was going on." Completion is expected by April 1, marked bills. Mr. Bosco was arrested Tom Chauncey, general manager of 1960. and arraigned on Tuesday. KOOL -AM -TV Phoenix, asserted that The station is owned by Meredith he had belonged to the Better Business Publishing Co. of Des Moines, Iowa. Payola discussed Bureau for "eight or nine years," and Meredith also owns KCMO- AM -FM- that there had not been a single case of TV Kansas City, Mo.; WOW -AM -TV In a Dec. 16 broadcast on 15 Ari- complaint against broadcasters. "And," Omaha, Neb.; WHEN -AM -TV Syra- zona stations, local broadcasters dis- Mr. Chauncey said, "we're in a highly cuse, N.Y.; and KRMG Tulsa, Okla. cussed payola and recent congressional competitive market with 14 radio and investigations on the Western Business four television stations...." Texas etv plans Roundup. A proposed closed- circuit, micro- Sherwood R. Gordon, owner of KPHO -AM -TV plans wave tv network linking 11 Texas col- KBUZ Phoenix and KSDO San Diego, leges and universities neared actuality told the panelists that "payola is as KPHO -AM -TV Phoenix, Ariz., has with the meeting two weeks ago of its dead as yesterday's newspaper." Mr. announced plans for the construction advisory committee of radio and tv Gordon said that station owners and and installation of a new tv transmitter executives at the U. of Texas. The plan air personalities "had been sufficiently and a new fm station. Richard B. awaits FCC approval. scared" by recent disclosures to "clean Rawls, general manager, said that an The project is being developed by up their houses." He also suggested investment of $475,000 will be made in the U. of Texas under a contract with

44 (THE MEDIA) BROADCASTING, December 28, 1959 PRE SE.NTFL? TO THE

MUTUAL BROADCASTING SYSTEM

IN GRATFFUL RECOGNITION OF ITS 'SIGNIFICANT CONTRIBUTION TO THE GROWTH AND STRENGTHENING OF SPIRITUAL LIFE IN AMERIC

THE LUTHERAN

WITH MUTUAL SINCE ITS BEGINNING i i It's a Question of FAITH

At Mutual, we feel Public Service is a duty! Now Heard Over MUTUAL BROADCASTING SYSTEM: That's why Mutual affiliates have consistently con- "RADIO BIBLE CLASS" tributed so much to Public Service programming Radio Bible Class, Inc. in the Religious area ... why they have allocated "WINGS OF HEALING" Dr. Thomas Wyatt reasonable segments of desirable broadcast time "THE BACK TO GOD HOUR" in support of "Religious Worship in Family Life." The Christian Reform Church Today's headlines point up the need for more Pub- "VOICE OF PROPHECY" lic Service programs. The broadcast industry, The General Conference of Seventh -Day Adventists deeply concerned, urges all broadcasters to higher "FRANK AND ERNEST" standards. Dawn Bible Students Association "HOW CHRISTIAN SCIENCE HEALS" Mutual will continue to serve the growth of The First Church of Christ Scientist Religious life in America, as we have in the past. "HOUR OF DECISION" Billy Graham- Evangelistic Association We are confident our affiliates will maintain their "THE LUTHERAN HOUR" The Lutheran Layman's League previous fine performance. (Missouri Synod- Lutheran Church) "HERALD OF TRUTH" More Iisteners are tuning to Mutual's Religious Highland Church of Christ programs than ever before.... They know it's a "WORD OF LIFE"

question of Faith ! Word of Life Fellowship

,AI UT UAL BROADCASTING, I N C .

1 =14I) Broadway, eW )'nrk 18, V. 1'. BRvanl 0-7ó)0

BROADCASTING, December 28, 1959 45 the U.S. Office of Education. Financial KXGI Fort Madison, Iowa: Sold by support is coming from the Fund for Richard and Cecil Gillespie to Hayward Reprieve via tape Advancement of Education. KENS -TV, L. Talley for $125,000. Mr. Talley owns A tape recorded interview with Litchfield, WOAI -TV and KONO -TV, all San WSMI Ill. Transaction was an ex- convict on WCAX -AM -TV by Patt Antonio, have offered full production handled McDonald Co. KXGI Burlington, Vt., was credited by operates on 1360 with 1 kw support and KTBC -TV Austin has kc daytime. Judge Edward C. Costello as a made equipment available, including a factor which helped to save WDAR the tower for signal distribution. Programs Darlington, S.C.: Sold by felon from life imprisonment. Ralph W. to may originate from the university or Hoffman Walter Pearce of Robert Darrell, wounded while Marion, S.C., from the San Antonio studios. The for $65,000. Sale was resisting arrest, told WCAX news- handled by & is microwave network would offer credit Blackburn Co. WDAR man Phil Martin that he blamed a 1 kw daytimer courses and other educational programs on 1350 kc. no one but himself for his trouble to member stations. APPROVED The following transfers and realized that the officers who of station interests were approved by shot him were only performing Changing hands the FCC last week (for other Commis- their duty. sion activities see FOR THE RECORD, State's Attorney J. William ANNOUNCED The following sales of page 63). O'Brien cited the interview as evi- station interests were announced last dence of the wounded prisoner's week, subject to FCC approval: KGMB -AM -TV Honolulu, KHBC- desire to mend his ways. Judge AM-TV Hilo, Costello sentenced Mr. Darrell to WILD Boston, Mass.: Sold by Nelson KMAU -TV Wailuku, all Hawaii: Sold 4 to 10 years. B. Noble to William F. Johns Jr. and by Hialand Development Corp. to associates for $295,000. Mr. Johns has Honolulu Star -Bulletin Ltd. (now 24.55% owner) -AM -FM interests in WMIN St. Paul, Minn.; through purchase WOMP Bellaire, Ohio: Sold KRIB Mason City, Iowa, and WLOD of stock totalling $2,345,000. Sale grant by Frederic Gregg Jr. and Charles H. Fort Lauderdale, Fla. Broker was Black- conditioned that Herbert M. Richards Wright to group headed by Donald J. burn & Co. WILD operates on 1090 kc and Robert R. Midkiff dispose of their Horton, who has interests in WVLK directorships and stock interests in re- Lexington and WFKY Frankfort, both with 1 kw, daytime only. lated groups within 90 days (BROADCAST- Kentucky, and WHOO -AM -FM Or- KUTI Yakima, Wash.: Sold by Har- ING, Sept. 28). lando, Fla., for $170,000. WOMP is a 1 rison A. Roddick to Yakima Valley Ra- kw daytimer on 1290 kc. WOMP -FM dio Inc. (H.G. Wells Jr., David McKay WTRL Bradenton, Fla.: Sold by Dick is on 100.9 me with 9 kw. and H.Q. Joucken) for $150,000. Broker Doty to Fletcher -Mitchell Corp. (KCBC WCMI -AM -FM Ashland, Ky.: Sold was Hamilton- Landis Assoc. is is & KUTI Des Moines) for $240,000. WTRL by Frederic Gregg Jr. to WOMP Inc., a 5 kw daytimer operating on 980 kc. on 1450 kc with 250 w. headed by Donald J. Horton (see above) for $163,000. WCMI is on 1340 kc and is a 1 kw daytimer. WCMI -FM is on 93.7 me with 2.75 kw. KGYN Guymon, Okla.: 60% interest sold by Gray family and H.C. Hitch Jr. [AJE TAKE A COOP for $98,250 to T.M. Raburn Jr. (now 40% owner). KGYN is a 1 kw daytimer on 1490 kc. To get complete information about a broadcast property, the ex- KHQ builds new tower KHQ-AM -FM perienced staff of Blackburn -TV Spokane is building a new 903 -foot antenna that will & Company researches every tower 4,549 feet above sea level, on Krell Hill, a mountain site southeast of aspect of a station. Every qualified the city and three miles from the present KHQ -TV tower, R. O. Dunning, potential buyer can be assured of president, announced. The existing an- accuracy in every negotiation tenna on Moran Prairie will remain in use for radio transmission. RCA has with Blackburn & Company. been awarded the contract for the new tower, with construction to begin as soon as weather permits and completion scheduled for Sept. 15, 1960. Two tv NEGOTIATIONS FINANCING APPRAISALS antennas and two tv transmitters, coupled with emergency power equipment, will enable KHQ -TV to remain Mac/chitty!' & on- the -air under almost any conditions, Incorporated he commented. Concurrently, KHQ's new studio and office building is under RADIO - TV - NEWSPAPER BROKERS construction with completion antici- WASHINGTON, D.C. MIDWEST ATLANTA WEST COAST pated next October. The aluminum, James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. glass and marble -faced building will Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. have 37,000 feet of floor space, with STerling 3 -4341 Financial 6 -6460 JAckson 5 -1576 CRestview 4 -2770 both indoor and outdoor studio facilities.

46 (THE MEDIA) BROADCASTING, December 28, 1959 NOTICE TO EDITORS -For more than 30 years, Metropolitan Life The text may be used in regular health features, health columns has sponsored advertising messages on national health and safety. or health reports with or without credit to Metropolitan. The Because of public interest in the subject matter of these advertise- Company gladly makes this material available to editors as one ments, Metropolitan offers all news editors (including radio news phase of its public -service advertising in behalf of the nation's editors) free use of the text of each advertisement in this series. health and safety.

How many home accident hazards can you find here?

Look closely at the picture above and you'll ing to the table lamp? It could cause severe Poisoning from such common household find a number of potentially dangerous sit- shock, or a painful burn. Be sure that all supplies is now one of the most frequent med- uations that could cause fatal or disabling cords and electrical outlets throughout your ical emergencies among young children. accidents perhaps without your realizing it home are in good repair. Two of the important precautions to take -in your own home. Notice the heavy vase on the table? An in the kitchen are: keep sharp knives in a Notice the turned -up corner of the rug, inquisitive youngster could reach it easily special rack on the wall; be sure that cur- the skates on the floor and the books on the ... and pull it over on himself. Keep heavy tains do not hang where they can blow over staircase. Each of these is an invitation to a objects in the center of the table. an open flame. fall -and falls cause over 13,000 home fa- What about other potential "danger spots" Last year home accidents took the lives talities a year. in your home? The bathroom can be espe- of 28,000 Americans and caused over four Always keep stairways free of obstruc- cially dangerous -if medicines are left where million disabling injuries. tions, provide a storage place for toys - young children can get at them. All medi- Why not inspect your home now for po- and teach children to keep them there. Rugs, cines should be kept in a secure storage tential sources of accidents -and make the of course, should be made trip and slide place. And so should household prepara- necessary repairs, rearrangements or ar- proof to prevent tripping or skidding. tions including bleach, lye, insecticides and range for their removal? If you do so, your See the open fire without a screen? It's cleaning fluids. home can be much safer. estimated that over 1500 homes are attacked by fire each day -some of them because open fireplaces are not properly screened. Fireplaces should be screened -especially Metropolitan Life THE LIGHT for the safety toddlers. of INSURANCE COMPANY© Did you spot the frayed electric cord lead- THAT. A MUTUAL COMPANY. 1 MADISON AVE.. N. Y.10 N. Y. NEVER FAILS

BROADCASTING, December 28, 1959 47 Adam Young makes imposed conditions. on the survey com- WTYM Springfield, all Massachusetts; pany prior to the survey." WTWN St. Johnsbury, WIKE New- new type radio survey Basing the retail trading area of the port, both Vermont; KLOQ Yakima, Wash; KBKC Kansas City, Mo.; Adam Young Inc., New York, radio two markets on American Map Co. WROD Daytona Beach, WTMC station representative, has announced definitions, the rep firm asked the par- Ocala, both Florida; WGTM Wilson, publication by The Pulse Inc. of "ad- ticipating agencies in the research ex- N.C.; WRIB Providence, R.I.; WKXV vertiser area" radio surveys of the periment to make any changes they Knoxville, Tenn., Tulsa and Pittsburgh markets. Hold- thought necessary in the size of the and WEOW Terre Haute, Ind. MBS President Robert F. ing the position that current surveys areas suggested, but there were not Hurleigh also reported do not give the radio advertiser exactly enough dissenting votes to justify al- that KOBY San Francisco, which what he wants, the Adam Young organ- tering the originally proposed areas, ac- joined the network last August non ization last April asked advertising agen- cording to Mr. Boehm. The reports will revert to -network status effec- cies for their opinions of valid survey measure the total radio audience (in- tive May 4, 1960. (BROADCASTING, Nov. 30). areas for the Pittsburgh and Tulsa mar- home and out -of -home) from 6 a.m. to 6 p.m. during the Monday- through -Fri- kets, based upon merchandising and New CBS stations Two California day periods of Sept. 16 -27 and Oct. marketing consideration associated with radio stations owned and operated by 9 -21. these two markets. A total of 80 agen- the McClatchy Newspapers, Sacramen- cies participated. The Young firm feels Young represents KAKC Tulsa and to, will join CBS Radio on Jan. 4, the new research approach will ease the KQV Pittsburgh. 1960. according to William A. Schudt burden of timebuyers, "who are too Jr., vice president in charge of affiliate often faced with a myriad of `area' Media reports relations for the network. KFBK Sac- reports for a single market" according ramento, a full -time 50 kw outlet on to Frank G. Boehm, vice president for KADI signs on KADI (FM) St. 1530 kc, will replace KROY there, research, at Adam Young. Charles, Mo., was to commence opera- which leaves the network on Jan. 3. Mr. Boehm said the two Pulse sur- tions Tuesday (Dec. 22). The station KBEE Modesto, which has 1 kw power veys, which were conducted in October, duplicates programming of KADY on 970 kc, will enter the network as a "represent a real step towards develop- there until the sister station signs off at full primary affiliate. KFBK assumes ing is advertiser research that -oriented, sundown. The fm outlet then originates that status on June 1. KERN Bakers- rather than research which is labelled its own programs until midnight. KADI field, Calif., another McClatchy sta- promotion material and consequently is on 96.5 me with 24.7 kw. tion, has been a CBS affiliate since May reflects poorly on the stations involved 15, 1945. as well as the medium itself. All too Mutual adds and subtracts Mutual often we have heard agency people ex- reports a total of 13 stations are in the KREX re- affiliating KREX Grand press doubt as to the validity of some process of joining the network. They Junction, Colo., is switching from MBS research because they felt the station are: WORL Boston, WESX Salem, to CBS. New ABC affiliates The number of ABC Radio affiliates totals 357 with the addition of WYNK (formerly WEND) Baton Rouge, La., and KOZE Lewiston, Idaho. WYNK operates with 500 w on 1380 kc. Ronald Gomez is general manager. KOZE has a kw -D and 1 kw -N power on 1300 kc. Eugene A. Hamblin is general manager and co- owner with John H. Matlock. Other new ABC affiliates are WDOE Dunkirk, N.Y., WARN Fort Pierce and WMEG Eau Gallie, both Florida, affiliated with ABC Radio network Dec. 3, WDOE, owned and operated by Lake Shore Broadcasting Co., oper- Expansion reviewed and planned Five -day meeting of radio and tv ates with 500 w on 1410 kc. WARN, station managers of Transcontinent Television Corp., completed recently owned and operated by South Jersey in New York, heard President David C. Moore report "substantial growth" Broadcasting Co., has 1 kw power on in 1959 and predict "continued expansion" in 1960. Meeting examined all 1330 kc. WMEG, owned and operated major phases of station operation including programming, sales, NAB by Mel -Eau Broadcasting Corp., is on Code, news and public affairs, advertising and promotion, video tape, fm, 920 kc with 1 kw. editorializing, 1960 political programming, liaison with national representa- WALL survey results WALL Middle- tives also heard "A -year Look and presentation, Five Ahead in Broadcast- town, N.Y., announced the results of a ing," by Richard P. Doherty, president, Television -Radio Management Corp. comparative survey taken to find the Attending were (1 to r, seated): Jack Keiner, KFMB San Diego; George hours spent by townspeople listening Whitney, vice president -general manager, KFMB- AM- FM -TV; Clifford M. to the radio versus hours spent read- Kirtland, vice president, Transcontinent; David C. Moore, president, Trans - ing newspapers. Results in greater Mid- continent; Gunnar O. Wiig, WROC -TV Rochester; George Stevens, vice dletown show that 20.9 hours are spent president, Transcontinent; William P. Dix, WGR- AM -FM -TV Buffalo; Van in radio listening each week, while news- WGR- AM -TV Beuren DeVries, -FM general manager; standing, Bill Fox, paper reading accounts for 8.1 hours KFMB -TV; Arthur Martensen, KERO -TV Bakersfield, Calif.; Thomas weekly. In the Middletown trading area -TV Shelburn, WNEP Scranton -Wilkes Barre, Pa.; Karl Hoffman, engineer- (comprising nine townships) radio ing vice president, Transcontinent. averaged 17.4 hours and newspapers 7.7 hours.

48 (THE MEDIA) BROADCASTING, December 28, 1959 Fm surveyed WTMJ -FM Milwaukee has made two surveys of its market. * Need Specs? The first shows an increase of nearly Code subscribers 13% in fm set ownership in Greater NAB's tv code and radio stand- Milwaukee in 1959's first nine months. ards have been given a shot -in- Heck! The other survey, of Milwaukee dis- the -arm by the publicity centering tributors, shows 12,718 fm sets pur- around quiz- rigging and payola Us! chased in the same period. About 35% charges as well as FCC's pointed Not of Milwaukee's homes are fm equipped. references to industry ethics. The increase in tv code sub- San Diego's fm pulse A Pulse study scriptions is nearing 40% -from for the San Diego metropolitan area 269 to 340 in the last few weeks. PAUL BUNYAN has been released for the months of At the weekend nearly two- thirds Sept. -Oct. The study showed that the of the operating comercial tv 5 separately programmed fm stations stations were subscribers to the in the area ranged from 2,911 listen- code. NETWORKS ing homes to 53,076 out of total 132,- Similarly the number of sub- 360 fm homes (a 39.4% penetration.) scribers to the radio standards has A total of 8.1% or 10,721 business es- increased nearly a third -from Are Far Sighted! tablishments listened to fm while at 611 to 819 am stations in a work, which resulted in a business es- month or well over half the 1,533 tablishment circulation of 1,709 to 5,361 members. Only NAB member per station. stations can subscribe to the radio standards whereas all tv stations In Pittsburgh too WKJF (FM) Pitts- are eligible to become code sub- --^- --' - burgh released a report on a qualitative scribers. NAB's Standards of audience survey. Mailed to 500 random Radio Practice Committee has listeners, the study showed that average recommended that non -member listening is 5 hours per day. Other find- radio stations be made eligible to ings: Preferred listening hours are from subscribe to the standards. 6 to 9 p.m.; professional people make up the largest segment of listeners; 53 % of the listeners have an annual income ent facilities. KTBC -TV will have a of from $5,000 to $10,000. studio with a 36 ft. high ceiling and a ci floor space of 2,500 sq. ft. The radio Educational WENH (TV) Vtr for etv facility will include a 500 sq. ft. studio. Durham, N.H., has accepted a video tape recorder from National Educa- KPLR -TV videocruiser KPLR-TV St. tional Tv & Radio Center with the aid Louis is using a custom -made mobile of a $12,375 grant from Spaulding- unit. The 30 -ft. long unit was designed Potter Charitable Trusts. The money is by station staffers to telecast remote video tape or live programs. KPLR- for air conditioning and test equipment If you are too needed to install the recorder. Minne- TV's videocruiser is equipped with one - sota Mining & Manufacturing Co. has of the station's Ampex Videotape re- get your best selling results given WENH $10,000 -worth of tv tape. corders. Other gear includes: four tv thru our television & radio cameras, their control units, power sup- New studios Catalina Island studios plies, sync generators, four 17 -inch of KBIG are being moved from Renton video monitors, eight- channel audio FACTS Pass, five miles up in the mountains, to console, intercom system, audio mon- Radio to 298,400 people a new building in downtown Avalon, itoring system, two turntables, mobile TV to 332,700 people and 85,740 receivers directly overlooking Avalon Bay. As phone transmitter -receiver, and a five - planned by the architectural firm of ton air conditioner. Pleger, Blurock, Hougan & Ellerbroek, WPBN -TV WTOM -TV Relocated Good Music Broadcasters the contemporary two -story building will ch. 7 Traverse City ch. 4 Cheboygan 52 Vanderbilt house main studios, control room, of- Inc., N.Y., formerly at Ave., has moved to 355 Lexington Ave., WTCM WATT WATZ fices, carport and a sponsor entertain- 1240 KC 250 watts 1450 KC 250 watts Zone 17. Telephone: Yukon 6 -2680. 1400 KC 250 watts ment center. The new studios will be in Traverse City Cadillac Alpena operation by spring, according to Alvan WAFC -FM separates WAFC -FM WMBN WATC C. Clemence, general contractor. Staunton, Va., which formerly duplicat- 1340 KC 250 watts 900 KG 1000 watts ed WAFC, has started programming Petoskey Gaylord Stations honored The Wilmington for itself. The fm station broad- The specs in the pic are now in the Businessmen's Civic Assn. has present- casts album music 8 a.m. -6 p.m. with Paul Bunyan Museum at the Univer- ed plaques to the city's broadcasters for WAFC then goes independent until 11 City of Minnesota. They belonged to the "outstanding public service." The sta- p.m. with classics and sports. WAFC - original Paul Bunyan. tions were cited for playing an important FM is on 93.5 me with 900 w. part in the continuing development of Wilmington, Del. New location KISN Vancouver, Wash. -Portland, Ore. has moved to Paul Bunyan Networks KTBC -AM -TV building KTBC -AM- new studios at 10th and W. Burnside ABC TV Austin, Tex., will have a new home Sts., Portland. Studios are at street NBC next summer. Under construction is a level with large picture windows show- contact building that will give the stations about casing the 24 -hour programming ,ix times more working space than pres- operation. Venard, Rintoul & McConnell, Inc.

BROADCASTING, December 28, 1959 49 PROGRAMMING CBS FILMS FOCUSES ON QUALITY Vice president Lewine sees move toward progress in prime time If the broadcast climate is under- but the story need not be judged on drive toward a new CBS Films image going a change -as many leaders in how many characters bite the dust. has been underway for sometime. Un- radio and tv believe-CBS Inc's film "There can be conflict without vi- der Sam Cook Digges, administrative making arm expects to be prepared. olence," he explains. vice president, the company was reor- As expressed by Robert F. Lewine, There's always been quality program- ganized in 1959. Mr. Lewine was vice president in charge of programs ming in tv, Mr. Lewine observes. But, brought in from his former program- at CBS Films, there will be a "slow he continues, the advertiser conscious of ming vice presidency at NBC -TV and move" in networking "to more quality its own image doesn't care what's been other posts in the organization were offerings in prime time." Mr. Lewine on the screen in past years -"it's `What strengthened. believes changes will be obvious by the are you doing for me now ?' " He pre- This Year The company placed U.S. next (1960 -61) season. dicts more image buying a with con- Border Patrol in syndication in April In any event, CBS Films is mapping science. (Amoco sponsors in 73 markets and the a general blueprint for the future What's Ahead CBS Films has along budg- series is in 57 others); Phil Silvers these eted for lines. Its stress, according to Mr. production of 12 pilots during Show and Trackdown -both former Lewine, will be on 1960. But a more realistic building network appraisal is CBS -TV programs -were syndicated sales as well as change in eight pilots next year, split evenly emphasis to -four (Silvers as Sgt. Bilko) and respectively quality programming. for network or national advertiser sale, play in 122 markets (69 for Carling CBS Films, he said in an interview, and four for syndication. This formula Brewing Co.) and 65 markets. The taped is not fixed, however. wants to draw top -notch producers and Robert Herridge Theatre went Mr. Lewine into pro- directors to do the skilled job required. asserts CBS Films would duction in April with 22 rather have the shows ex- Mr. Lewine says his company seeks respect for the "few pected to be ready by yearend. quality shows" it can offer "producers who have track records to than for 20 Other top properties: Whirlybirds, bear out their own good taste and quali- run -of- the -mill series. "We'll have a which has 111 episodes and now is in smaller sample case," he added. The tative achievements. CBS Films will 135 markets (75 for Continental Oil Co.) offer to work as partner. and production completed on 39 epi- There's a problem in this blueprint, sodes of Colonel Flack and Rendezvous he admits. is the fact This that some series. CBS Films has such staples as producers -"the demand is greater than Here are the next 10 days of network color shows (all times are EST). Annie Oakley (120 markets), Our Miss the supply" tied to a single -are net- NBC -TV Brooks (108 markets); Amos 'n' Andy work. But, says Mr. Lewine, CBS Films Dec. 28 -31, Jan. 1, 4 -6 (11 -11:30 a.m.) (102 markets), San Francisco Beat (97 Price Is Right, participating sponsorship. can offer something more -"we can markets and formerly on CBS -TV as widen the Dec. 28 -31, Jan. 4 -6 (12:30 -1 p.m.) It the market for producer." Could Be You, participating sponsorship. The Lineup) and The Honeymooners Oppenheimer Signed Best illustra- Dec. 28. Jan. 4 (10 -11 p.m.) Steve (75 markets -all second -run syndica- what Mr. Lewine favors is the Allen Plymouth Show, Plymouth through tion of N.W. Ayer. tion). CBS Films' contract newly- announced Dec. 29, Jan. 5 (9 -9:30 p.m.) Arthur Activities include Terrytoons (88 mar- with Jess Oppenheimer, who created J Murray Party, P. Lorillard through Len - kets), syndicated in the U.S. and aboard, who as nen & Newell and Sterling Drug through Love Lucy and served executive Norman, and distribution overseas of various net- Wonderful World Craig & Kummel. producer for "The Dec. 29, Jan. 5 (9:30 -10:30 p.m.) Ford work vehiciles, Perry Mason and Gun - of Entertainment" first telecast on NBC Startime, Ford through J. Walter Thompson. smoke principally, and syndicated prop- Ford Startime series. Mr. Oppenheimer Dec. 30, Jan. 6 (8:30 -9 p.m.) Price Is Right, Lever through Ogilvy, Benson & erties such as Whirlybirds and I Love will make a pliot for a new comedy Mather and Spediel through J. Walter Lucy. series aimed for network sale next sea- Thompson. son. His credits include executive pro- Dec. 30, Jan. 6 (9 -10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter AP staff barred from ducer, General Motors' 50th anniver- Thompson. sary show telecast in 1957 and Ben Dec. 31 (9:30 -10 p.m.) Ford Show, Ford political appearances through J. Walter Thompson. Hecht's "Third Commandment" on Jan. 1 (11:30 a.m. -1:45 p.m.) Tourna- The Associated Press has circulated NBC -TV's Kaleidoscope. ment Of Roses Parade, Minute Maid a memorandum to staffers, reminding Notes Mr. Lewine: "Company is through Ted Bates. them that, as in the past, AP corre- Jan. 1 (1:45- conclusion) Sugar Bowl known by the company it keeps." Or Football Game, Phillies through Wermen spondents are prohibited from making in plain words, CBS Films seeks to cre- & Schorr. appearances on political forums of any ate an image of "quality- type" program- Jan. 1 (8:30 -9:30 p.m.) Bell Telephone kind during years. Hour, AT &T through N.W. Ayer. election The ruling ming in the eyes of advertisers and of Jan. 2 (10 -10:30 a.m.) Howdy Doody includes radio and television programs. the three networks. He says CBS Films Show, Continental Baking through Ted The memo scoffed at published re- Bates. can and ought to capitalize on the CBS - Jan. 2 (10:30 -11 a.m.) Ruff And Reddy ports that this policy was related in any TV "Entre" (the image already created Show, Mars through Knox Reeves and way to tv quiz disclosures or to other viewers). Borden through Benton & Bowles. in the minds of Jan. 2 (2:30 p.m.- conclusion) NBA broadcast investigations, noting that What's "quality" in Mr. Lewine's Basketball, Bayuk cigars through Wermen has been a long- standing method of lexicon? For one thing, he says pro- & Schorr. operation during elections years. AP Jan. 2 (7:30 -8:30 p.m.) Bonanza, RCA duction must be of high calibre. The through Kenyon & Eckhardt. pointed out that members may still ap- program must be in "good taste with Jan. 3 (8 -9 p.m.) Sunday Showcase, pear on radio -tv programs that have Breck through Reach McClinton. no violence." By deemphasizing vi- Jan. 3 (9 -10 p.m.) Chevy Show, Chev- no connection with politics. olence, Mr. Lewine notes, it's not neces- rolet through Campbell Ewald. A spokesman acknowledged that AP sary to strip the cowboy of his gun belt staffer Jack Bell did not appear on

50 BROADCASTING, December 28, 1959 CBS -TV's Face the Nation program on End writers strike; Dec. 13 because of the company's edict since "we feel electioneering is new contract signed as already upon us." He characterized Writers Guild of America ended its a AP was insti- "ridiculous" report that strike against six independent motion of growing tuting the ban because picture producing companies Dec. 22, and tv, add- rivalry between newspapers when new five-year contracts were ac- than 1,800 ing that AP serves more cepted by Edward Small Productions, THE radio -tv clients. Global Productions, Eclipse Films, Re- spokes- United Press International liance Films, Superior Pictures and has no edict man said the company World Films. The contract, same as outside appearances by its governing the one taken last month by five other staffers. independent picture producers (BROAD- CASTING, Nov. 9), includes recognition CBS -TV plans prime of the right of members of the motion picture guilds and unions to participate public affairs time in revenues derived from the sale of CBS -TV is setting aside a prime hour post -'48 theatrical motion pictures to next year for programming of an infor- television, and increase in minimums, ßIG mational, cultural and educational na- separation of rights for original ma- STATION ture, it was announced last week by terial where the writer reserves publi- IN James T. Aubrey Jr., president of the cation, and the right to reopen discus- tv network. The project, called "a major sions for pictures produced for pay tv. SHREVEPORT, programming effort," will run 52 weeks The major point, that of payment in a time yet to be assigned during the for theatrical films sold to television, LOUISIANA 1960 -61 season. Resources of the pro- calls for writers to receive 2.4% of gram department and CBS News and the gross, or 4% of the gross after Represented 1) y those of major arts and sciences groups an allowance of 40% for distribution will be utilized to explore "great issues" costs. These terms will not become ef- Edward Petry & Co.. Inc. of the past, present and future. One fective until a general overall industry phase will be an expansion of CBS Re- pattern has been achieved, which tenta- The Originai Station Representative of ports which has been on an irregular tively would give another 2.4% NBC monthly basis this season. the gross of directors, 7.2% to actors ABC E. Newton Wray, Pres. & Gen. Mgr. NBC -TV earlier this month set aside and 3% to the crafts unions, chiefly a Saturday hour for a special report the IATSE locals, or a total of 15% in by its news, public affairs and special all (BROADCASTING, Nov. 16). projects departments (BROADCASTING, WGA members have authorized the HOWARD E. STARK Dec. 14). This program, starting Jan. board to call a strike against the major 23, 9:30 -10:30 p.m. EST, has been motion picture companies at any time Brokers and Financial (BROADCASTING, Nov. 9), following a titled Worldwide '60. Consultants breakdown in negotiations over the Plan Guild's demand for a share of the pro- Churchill series ceeds from the sale of theatrical films Television Stations A weekly, half -hour tv film series, to tv, no strike call against the majors based on the six volumes of Sir Win- has yet been made, although it has Radio Stations ston Churchill's memoirs, will be pre- been expected momentarily for weeks. sented on ABC -TV next fall, it has WGA is currently in negotiations with 50 East 58th Street been announced by Thomas W. Moore, the alliance of independent tv film pro- New York 22, N.Y. ELdorado 5 -0405 ABC -TV vice president in charge of ducers for a new agreement to succeed programming. the current one, which expires Jan. The network acquired the U.S. rights 15, 1960. to the series from Screen Gems Inc. and producer Jack Le Vien, holders of the world rights. Production of the Guild head urges series will be handled by ABC in as- with Mr. Le Vien. unions to unite WHO sociation Screen MEN READ Gems will handle distribution in other Leith Stevens, president of the Com- BUSINE55PAPERS parts of the world. posers & Lyricists Guild of America, Each program will be devoted to an sent a letter Dec. 15 to several unions MEAN BUSINESS episode in history, dating back to 1919, and guilds with allied interests, urg- in which Sir Winston played a part. ing them to discuss joining forces to The series will feature his written words, negotiate with film producers. The is- his voice and the man himself. Among sue in contention is rights on theatrical the world leaders to be interviewed for motion pictures released to either tv the series are President Dwight D. or pay tv. Recipients of Mr. Stevens' In the Radio -TV Publishing Field Eisenhower, former President Harry S. letter: Screen Actors Guild; Society of only BROADCASTING is e Truman, the Duke of Windsor, Sir Motion Picture Art Directors; Screen member of Audit Bureau of Anthony Eden, Viscount Montgomery, Directors Guild of America; Musicians Bernard Baruch, Mrs. Eleanor Roose- Guild of America. No date has been set Circulations and Associated velt and German, Italian, Japanese and for the meeting. Business Publications Russian officials. Mr. Stevens noted that the fight for

BROADCASTING, December 28, 1959 51 a share of profits in the pictures to Guild of America on the West Coast Screen Gems Inc. and United Artists which the union members have con- and the Radio & Television Directors Corp. tributed 1948 -post productions of- Guild in the East, has been attempting There were no negative votes. It was fered to tv or pay tv -has brought to "create the impression" that it serv- reported that companies abstaining much strife, a including threatened ices eastern film producers. SDIG said either were unable to make final com- strike by MGA. One Guild alone that in order to direct films in the East, mitment at the meeting or could not would need to stage a long, expensive directors must be members of SDIG. be counted in the vote because their strike which would throw the other telegrams or messages of commitment unions out of work. When that strike Hum EXPORTERS had not covered this specific motion. was settled, the other organizations This group includes Official Films Inc., would each have to strike separately Ten tv firms vote International Television Programs Inc. for their rights, he stated. The CLGA (Ziv International), Flamingo president to file for charter Telefilm recommended that one body Sales, 20th Incorporation of Television Program Century-Fox Television and representing talent and labor should Fremantle Television Inc. meet with another representing the Export Assn. was begun two weeks ago producers' associations to arrive at one amid reports that a rival tv film export Prior to this meeting Dec. 15, Eric Johnston, president single percentage of profits to be di- group is in the planning stages. of the Motion Pic- Assn. vided by the talent and labor groups. The move to incorporate was adopted ture of America, had announced that Mr. Stevens further proposed the "or- at a New York meeting called by Merle he would propose the organization ganization of an impartial body per- Jones, president of the CBS Television of a tv film export asociation at the next of haps headed by an outstanding figure Stations Div. and temporary chairman meeting major film companies. from outside the industry, to consider of the organizing committee. It directed He envisaged that this association would operate in the contribution of the various par- William H. Fineshriber Jr., consultant a similar manner to the Mo- tion Picture Export Assn., ticipants in the production of the pic- and George Muchnic, counsel, to file an affiliate of MPAA, and utilize ture "in dividing the money ceded to all necessary papers. MPEA offices in various world. talent and labor through the negotia- Present or represented at the meeting part of the tions. were spokesmen for 17 of the com- Tv film officials expressed doubt that panies engaged in tv program export, Mr. Johnston would proceed with his said to account for an estimated 90% proposal in view of the action taken to Guild serves notice of American tv program distribution incorporate the Television Program Ex- The Screen Directors International abroad. Companies which voted for port Assn. Guild has served notice on the newly - immediate establishment of the associa- organized Directors Guild of America tion were: ABC Films Inc., CBS Films that SDIG remains "the sole bargain- Inc., Loew's Inc. (MGM -TV), William Survey finds adults ing agent for film directors in the East." Morris Agency ( Four Star Films Inc.) , prefer adult westerns SDIG claimed that DGA, formed out MCA-TV Ltd., NBC, National Telefilm of a merger of the Screen Directors Assoc., Bernard L. Schubert Inc., Adults prefer adult westerns above all other types of tv programs, except in the higher income brackets, according to an audience study conducted by two Radio news likes & dislikes studied graduate students at the Ohio State U. The public is generally satisfied jority preferred newscasts preceded speech department. Even in the high - with the quality and type of radio by headlines to those without head- income levels the western programs rank news broadacst in the Denver area, lines. On the other hand an over- second only to prestige 60- minute showing a decided preference for whelming number disapproved the dramas. local newscasts over other types, ac- use of sirens, buzzers and other In a radio study, rock 'n' roll ranked cording to a study conducted at the sound effects in newscasts. seventh among types of radio music pre- U. of Denver Graduate College. The As to specific length of newscasts, ferred by adults and easily led as the study was handled by Barry C. the returns showed 224 prefer 15 music most disliked by listeners. Trader, graduate student, with re- minutes; 125, 10 minutes, and 52, The study was conducted in Colum- sults based on 425 questionnaires five minutes. A majority would like bus, Ohio, by Howard E. Hopf and mailed in the Denver area. to hear a daily five-minute news pro- Raymond T. Bedwell Jr. under supervi- Morning was found to be the most gram devoted to the background of sion of Harrison B. Summers, of the popular period for news listening in a single important news story. Sim- speech department faculty. Information Denver homes, with night running ilarly a majority reported interest in was based on information from 1,154 second. Only one home reported it news reports direct from the scene families. did not have a radio. Locally proof a particular news story. Minorities Total time devoted to tv viewing per duced newscasts were heavily pre- of respondents had no favorite net- weekday by men over 19 averaged 2.4 ferred over network news programs. work newscaster. hours, by women 3.92 hours. A break- A huge majority of respondents, Solid majorities said they thought down of preferred news sources showed: 350, preferred newscasts that go into coverage of 15 types of news is Men, 50% prefer newspapers, 30% tv some detail as against 48 who pre- "about right" but substantial minori- and 20% radio; women, 38% prefer tv ferred those that include only head- ties wanted more international, na- 37% newspapers and 25% radio. It was lines. tional, state, local, traffic, religious found that 78% of men and 77% of and education news. Minorities felt women are "fairly Preference for straight news regular" viewers of re- there is too much weather, stock tv news programs. porting over commentaries ran 2- market, political, labor and criminal The order of to-1, and a heavy majority (220 -to- television program pref- news. The minorities were satisfied erence by adults was: adult 135) opposed expression of opinion westerns, with the amount of women's news, prestige 60- minute dramas, play -by-play on controversial matters. A good ma- auto accidents and sports reports. sports, tv news, jazz, detective dramas, musicals (sweet music), police or de- 52 (PROGRAMMING) BROADCASTING, December 28, 1959 tective, family comedy drama, regular half -hour drama, comedy variety, feature motion pictures, adventure dramas, Debate courtroom re- enactments, panel pro- The television debate is an "ef- RCA grams, vaudeville variety, out -of -home fective method" of correcting comedy drama, audience quiz, country published "distortions" on labor - THESAURUS music variety, public affairs, human in- management squabbles and union terest, talk- variety and musicals with leaders ought to take a more ac- modern music. Ratings were based on tive part in such radio -tv pro- TURNED "percentages who like" each type of grams, the Chicago Federation of program and ranged from 60% for Labor suggested last week. THE TOWN western to 9% for modern musicals. The recommendation was made The radio music study showed rock in its weekly Chicago Federation UPSIDE 'n' roll easily preferred by those in the News in connection with issues 14 -18 age bracket, with popular music involved in the steel strike. Specif- (conservative arrangements) ranking ically, the CFL lauded the tv DOWN! second. From 19 -25 years rock 'n' roll debate on WGN -AM -TV Chicago ranked second to conservative popular between David J. McDonald, music. Over 25 years found rock 'n' roll president of the United Steel- preference declining rapidly, with pop- workers Union, and Joseph L. ular music, waltz, standards, show tunes Block, chairman of Inland Steel and hymns among the most -favored Corp. (BROADCASTING, Dec. 21) . choices. "The unique program was television at its best-no script, no notes disturbing props, and obviously no Program rigging," the newspaper comment- Pirates on KDKA The Pittsburgh ed, adding the debate had effec- Pirates National League baseball games tively presented views of both will be originated at KDKA there for union and management. The tv the Pirates' radio network for the debate, it pointed out, can help fourth consecutive year next season. counteract "distortions ... as out- Sponsors: Atlantic Refining Co., Phila., lined in the editorial and news Pittsburgh Brewing Co. and Ford Deal- pages of the nation's press." ers of Western Pennsylvania.

From Paris to London Screen Gems Ltd., announces that London has be- National Educational Television & Ra- come the focal point of its entire dio Center, N.Y. Called Art and the European sales operation with George Western World, the series will be writ- Blaugh, European sales supervisor ten and presented by Dr. Donald L. moving to London from Paris, where Weismann of the university. The 13 he had made his headquarters for the half-hour programs will be videotaped past two years. Lloyd Burns, vice pres- for presentation by 45 U.S. etv outlets. ident in charge of international opera- Big library Conley Electronics Corp., tions for SG, makes his headquarters A local public service campaign Skokie, Ill., has purchased recording in New York. meant big new. revenue to radio rights to Lang -Worth Feature Program's Business is better Columbia Pictures transcription library comprising some station WTJS, Jackson, Tenn. Corp., N.Y., reports that net profit for 5,000 different selections. The purchase RCA Thesaurus provided the 13 was announced Dec. 12 by Tom Par- the -week period ending Sept. 26, plan ! Leslie Brooks, Assistant director for 1959 amounted to $886,000, as com- rish, audio programming Station Manager, describes what pared to $319,000 for the comparable Conley's special products division. With period of 1958. The board has voted a recording rights to Lang -Worth and happened: outright buy of Standard Radio stock dividend of 2% % on its out- recent in standing common and voting trust cer- Transcription Services, Conley now has "20 sponsors participating tificates for common stock, payable on access to some 12,000 selections, Thesaurus `School Safety Cam- Jan. 29, 1960, to holders of record at claimed to give Conley one of the paign' five days a week...every- the close of business on Dec. 29, 1959. largest background mood music libraries in the country. one enthusiastic about this great Air raid briefing KKTV (TV) Col- community service feature . . . orado Springs, Colo., ran a 60- minute Correspondent consolidated Inde- we're taking in $1,600, all new civil defense "briefing" Dec. 11 in co- pendent Television Corp. has acquired operation with the North American all joint vested interests in Frontier Cor- and additional business." Air Defense Command. The film, pre- respondent tv series from S -P Produc- New revenue, anyone? Write to- sented by the command's chiefs, dealt tions. The price was not given. S -P prin- with the form that air attack might cipals, Richard Sokolove and Ben Perry, day for RCA Thesaurus details ! take and the methods of dealing with who created show and wrote and pro- it. NAADC has ordered copies of the duced the pilot film, retain their royalty film for instructional purposes. and participation interest. THESAURUS

Art on etv The U. of Texas is pro- Cops & robbers Franklin Schaffner 155 East 24th Street New York 10, N. Y. ducing a $20,000 art series for the and Alvin Boretz have signed contracts Chicago, Nashville, Atlanta,Dallas, Hollywood

BROADCASTING, December 28, 1959 53 with NBC -TV to produce a new half - New commercial company The es- persons, but the film implicated only hour series, Headquarters, based on the tablishment of Filmex Inc., New York, three or four boys. Two plainclothes Quentin Reynolds book about the New as a tv film commercial producing corn - policemen suffered minor injuries when York Police Department. Mr. Schaff- pany has been announced by Rob- they attempted to aid a private guard ner will be executive producer and Mr. ert Bergmann, president. Headquarters in breaking up the fight. Boretz story supervisor of the series, will be at 339 E. 48th St., New York, which will start filming shortly in New N.Y. Telephone is Plaza 2 -0078. Mr. New outfit The production- writing- York. Bergmann formerly was vice president directing team of Andrew J. Fenady, in charge of TV at Transfilm- Caravel, Irvin Kershner and Bernard Kowalski °Tombstone' hits 102 Ziv Tv reports New York producer of tv film commer- have signed a seven -year exclusive con- that it has obtained alternate- sponsors cials and industrial films. Associated tract with Goodson -Todman to produce for Tombstone Territory for 14 markets with him in the new venture are other filmed properties for tv, starting with in the midwest for which Stroh Brew- former Transfilm- Caravel staffers, in- Joaquin Murietta, scheduled to start on ery earlier had signed for alternate cluding Wylie Adams, who has been ABC -TV next spring. sponsorship. Advertisers to alternate named vice president for client rela- with Stroh include Brown & William- tions and service, and Dorothy Klein, Spreading stories Comedy scripts of son on WJW -TV Cleveland; the Krog- casting director and production associ- Jack Sterling's Morning Show on WCBS er Co. on WKZO -TV Kalamazoo, ate. Shepard Traube, a broadway and New York are available for use by Mich., and Economy Finance Corp. Hollywood producer, has been named morning personalities on other stations. on WFBM -TV Indianapolis. Remaining creative director of Filmex. Barbton Inc., N.Y., Mr. Sterling's pro- sales were to stations. Total markets duction company, handles the project sold: 102. New division Banner Films Inc., which has been named the Sterling New York, distributor of feature films Script Service. Cost of the weekly script New sales on 'McGraw' ABC Films and tv film series, was announced package containing a minimum of 40 Inc. has sold Meet McGraw tv film a new division called Banner Radio Co. jokes and anecdotes, ranges from $5 series in a total of 32 markets, includ- for syndicated radio programs. Charles to $50 depending on the size of the ing latest sales to WAGM -TV Presque McGregor, Banner films president, re- market and station, with only one sta- Isle, Me.; WOAY -TV Oak Hill, W. Va.; ported Banner Radio will operate as a tion in each market receiving the serv- WINK-TV Ft. Myers, Fla.; WHP -TV separate entity with Chick Vincent, vet- ice. Harrisburg, Pa.; KSTP -TV Minneap- eran radio producer and director signed olis; KGO -TV San Francisco; WKRG- to a long -term contract as creative head The last by the TV Mobile, laugh Studies Ala., and WSW-TV Elk- and vice president in charge of all pro- Schwerin Research Corp., New York, hart, Ind. duction. A sales force is being organized indicate that an average 56% of viewers for an early 1960 start in sales to sta- find canned laughter and applause "ob- tions, Mr. McGregor said. jectionable." Schwerin reported in its TOWERS latest Bulletin that it had conducted Astrological series Carroll Righter, such studies in the past and completed REFLECTORS whose daily newspaper column on as- one recently on two situation comedies trology is syndicated by General Fea- -one with canned laughter, the other tures, and agent Mitchell J. Hamilburg BUILDINGS without any background laughter. It have formed Righter -Hamilburg Pro- confirmed its earlier findings, Schwerin '+t ` ^' FIXED ductions in Hollywood for the produc- P,P _ `< said, and revealed that viewers actually 1g, PORTABLE tion of a daily, five -minute, filmed tv preferred programs without canned IIComplete series. Filming was reportedly started laughter. ` . installations Dec. 15 for January sale to a national , for all sponsor. The program will be sold on a Tax tips Expert advice and helpful communications basis of seven nighttime spots per week, r+ hints on filling out federal income tax `F purposes with repeats on the following mornings. forms are offered in a new syndicated Mr. Righter will give daily forecasts for feature available from WICH Nor- viewers and discuss astrological aspects wich, Conn. The series of ten 30- eA AAA affecting the lives of prominent person- i/r1 second tips have been taped by Lee M alities, it was announced. Gray, director of the J. K. Lasser In- i® stitute, which produced the best -sell- 1111 II Music service Music of Distinction III a' ing book Your Income Tax. The fea- W 1. Inc., N.Y., background music supplier, announces the formation of Tapeway ture is offered with scripts of questions and answers for local announcers. Tax Inc. as a subsidiary company for the Tips is WICH's CONSTRUCTION CO. production of tapes and discs of back- second syndicated feature -the first being Otto Graham's 2723 HAWKEYE DR. ground music and the re- recording of SIOUX CITY, IOWA Football Forecasts, which was carried old themes for radio and tv programs. on 62 stations this fall. Tower Fabricators John Andrew is president of both com- and Erectors panies, which are located at the Shera- the World Over! ton- Atlantic Hotel, Zone 1. Telephone: On free loan Association Films Inc., Longacre 3 -6696. N.Y., has available for free loan to tv MAIL TODAY! FOR 1959 CATALOG!, stations a new 28- minute, black -and- TOWER I CONSTRUCTION CO. white, film 2723 HAWKEYE DRIVE Camera Exposé Film shot by a documentary called CPA SIOUX WLW -TV Cincinnati camera man cov- presented by the American Institute of CITY, IOWA I ering a local high school football game Certified Public Accountants. The film NAME' I I aided police in identifying juveniles depicts a day in the life of a CPA. ADDRESS: who became involved in a brawl and Prints may be obtained from any one I I The incident was of Association Films' branch CITY: ST: struck a policeman. libraries: J reported to have involved some 200 Ridgefield, N.J. (Broad at Elm), La-

54 (PROGRAMMING) BROADCASTING, December 28, 1959 Grange, Ill. (561 Hillgrove Ave.), San producer, reported. Negotiations are markets a package of 104 Spanish - Francisco (799 Stevenson St.) , and under way, he said, to expand the pro- dubbed cartoons. Produced by Radio & Dallas (1108 Jackson St.) . gram's present coverage in the conti- Television Packagers Inc., New York, nental U.S., Canada, Hawaii and Aus- the cartoon package called Cartoon The master sleuth The Sir Arthur tralia to Europe and the Orient. Classics will be known in Latin Amer- Conan Doyle Estate, England, has ap- ica as Cuentos Magicos. pointed Syd Rubin Enterprises Inc., Spanish added Fremantle Interna- N.Y., as sole American representative tional Inc., N.Y., has acquired Steve New western Four Star Television's for merchandising of product tie -ins Canyon, half-hour adventure series new western series tentatively titled with Sherlock Holmes detective fiction. shown on NBC -TV last season, for dis- Cowhand, starring Brian Keith, has A new tv series and a motion picture tribution in Latin America. Spanish - started production. The half -hour series, will for an based on the Sherlock Holmes stories dubbed episodes be ready being produced in partnership with Dis- will be released in 1960, according to early 1960 start, it was reported. NBC -TV, is scheduled for the network were Syd Rubin. tributing rights arranged through next fall. Four Star has also completed William Morris, N.Y. negotiations with writers Madelyn Graphics New film studio Television Cartoons for Latins Fremantle Inter- Pugh Martin and Bob Carroll, creators Inc., N.Y. commercial film producer, is national Inc. and its subsidiary, Fre- of the original I Love Lucy series, to 3 W operating from a new studio at mantle de Mexico, S.A., has acquired write The Tom Ewell Show, a new tv 61st St. The plant includes a stage 75x for distribution in all Latin American comedy series. 200 ft. once used by the Metro Co., forerunner of Metro -Goldwyn- Mayer. The new quarters are shared with Film Graphics Inc., industrial -educational thousand requests for various book- film producer. The firms were founded lets offered. The show also is helping in 1949 by Bernard Rubin and Lee broadcasters get acquainted with the Blair. Headquarters for both companies local broker community, a sales area remain at 369 Lexington Ave., New still underdeveloped by broadcasters York. in many markets. Tv scripts call for a studio dis- Radio -tv scripts Broadcaster's Aids, cussion of a different subject each a publicity service of Public Relations week by area experts. Slides and film Aids Inc., N.Y., announces a new daily are integrated, with the booklet offer script service for women commentators keyed to the week's topic. Sample on radio and tv stations. Called "The subjects are who should invest, vo- Script -Programmer," the service con- cabulary of investing, investment sists of daily scripts of approximately clubs and phony brokers. There's one -minute in length, which are sent in an opportunity for answering viewer a monthly manuscript booklet provid- questions and one station, KRNT- ing subjects around which daily pro- TV Des Moines, installed a phone grams are built. The scripts tell house- on the set for question- answer seg- wives "how to do it," about new prod- ments. The Exchange also cooper- ucts and how to keep herself, her home ates on special promotions. For the and family up -to -date on home life run on WMAR -TV Baltimore an topics, according to Jim Stanley, direc- Stock exchange on tv Viewers exhibit was arranged at the Enoch tor of Broadcaster's Aids. along the Main Streets of the coun- Pratt Free Library. Merchandising try are learning their way around aids are under consideration. Projected Wall Street as cameras of the New Religious children's show The tv and radio Art series, each is York Stock Exchange take them past series of 26 children's programs running 26 weeks, are produced by being produced by Fred Niles Produc- shoulder of George Washington's statue (above) and through the doors Bob Gurvitz, NYSE manager of tions, Chicago -Hollywood film firm, for radio -television services. These are Council, it was beneath the columns. A half -hour the National Lutheran part of the broad program of Rud- Production will television show packaged by the announced last week. dick C. Lawrence, vice president in in on exchange is part of its Investors' In- get underway the next fortnight charge of public relations and Light Time. A target formation Program. Its mission: to the series titled market development. Other broad- date of April 15 has been set for distri- educate potential investors on an in- cast services include a series of 26 Mr. stitutional basis and remind them of bution to tv stations, according to five -minutes films (programmed by Production costs under- the four "cautions" (there's risk, set Niles. are being 60 stations), monthly radio scripts written by the council, largest body of aside an emergency fund before in- and tv price charts, a special hour Lutherans. The 15- minute vesting, don't buy on hot tips or U.S. pro- series on WRCA -TV New York, grams will be offered without cost to rumors and get advice from a repu- newsreels and other film and docu- as a public service feature. The table broker) . stations mentary programs. New York's series is described as a child Eight stations in big and little inspira- municipal station WNYC broad- tional series designed for ages 8 -12. It markets so far have programmed the casts closing prices from the floor of will utilize the services of Don Riggs, show, titled The Art of Investing, in the Exchange daily. Reports also are Columbus (Ohio) tv personality. public service time. A taped radio version, bearing the same title, has radioed around the world by Reuters and the Armed Forces Radio Net- 'Bozo' down under Sale of Bozo, been booked by 60 stations. work. WIP Philadelphia gets the Clown, to five Australian markets The Art is doing an educational a daily Sydney, Melbourne, Brisbane, Ade- job for the securities business. That summary by beeper telephone, a laide and Perth -Hobart, brings to 106 is attested by a mail pull which over service that may be broadened to the number of stations carrying the ani- each 13 weeks builds to around a other markets in the future. mated cartoon series, Larry Harmon,

BROADCASTING, December 28, 1959 55 INTERNATIONAL AN INEXORABLE SWING TO UHF TV? A world trend in that direction is predicted by Geneva delegates Many delegates to the International The U.S. Delegation, the statement wave broadcasting area new regulations Telecommunications Conference which said, "agrees unanimously that con- were adopted for frequency manage- ended last week in Geneva came away structive results were achieved by the ment that should solve immediate as with the belief that uhf will be the ulti- conference." The existing international well as long range problems. The pro- mate television service and that am regulations in force since 1947, were cedure requires each administration to radio will give way to fm, at least in completely revised to conform with inform the International Frequency Europe. modern techniques and operating prac- Registration Board in Geneva, six These views were given BROADCAST- tices. Nearly 90 nations were repre- months in advance, of their proposed ING from Europe by FCC Comr. T. A. sented, and while political difficulties schedules of frequency usage for short- M. Craven, who has been chairman of developed, they were coped with. The wave broadcasting four times a year. the conference lasted U.S. delegation to the Geneva con- five months. The IFRB will adjust these schedules . ference. Mr. Craven plans to return to No changes were effected in alloca- to obtain the most compatible fre- the United States in mid -January. tions involving the various domestic quency usage for the particular season, "There is great interest in Europe, broadcast services in Region 2, which to be published two months in advance particularly in England, Norway, Swe- embraces the North American conti- of their being put into effect. den and Denmark, in uhf television," nent. Nearly 6,000 different proposals The new shortwave regulations will Mr. Craven reported. "I would not be were submitted to revise existing inter- become effective Jan. 1, 1960. The first surprised to see uhf the principal national radio regulations. schedule is to be submitted by all user method for television throughout the Space for Space Included among nations by March 1, 1960 for obsery - world within 10 to 15 years." the revisions of radio spectrum space ance in September and October of the "Fm sound broadcasting will come were new regulations covering inter- next year. into being in a big way in Europe very national broadcasting, as well as assign- Less Congestion Results accruing soon," Comr. Craven, himself a world - ment, for the first time in history of from this system, according to U.S. renowned communications engineer, re- international treaties, of facilities for delegation members, should be reflected ported. The new aural system in West- space research and radio astronomy. in vast improvements in service and re- ern Germany is fm entirely. Of significance was agreement on ductions in waste, manpower and equip- Comr. Craven's comments - and ment, through reduction or elimination those of other delegates- coincide with of simultaneous broadcasts on alterna- the views of numerous officials of tive frequencies. Congestion of the European communications operations short -wave bands thus will be corre- interviewed by a correspondent of spondingly decreased, it is contended. BROADCASTING last Fall (BROADCASTING, "The purpose is clearly to reduce in- Oct. 26). Sir Robert Fraser, director terference and to provide the fairest general of Great Britain's Independent and most compatible assignment of fre- Television Authority, and H. Carleton quencies for more than 12,000 short- Greene, who becomes director- general wave broadcasting transmitters operat- of British Broadcasting Corp. on Jan. ing throughout the world," it was said. 1, both said that uhf provided the only Agreement on the plan came on Dec. indicated solution to the problem of 12 after negotiations which began with. accommodating additional service and, the opening of the conference in more particularly, color. August. The final form was opposed New Tv Band The radio conference only by the Soviet bloc, which had pro- in Geneva added a new band for broad- posed that the procedure be tried ex- casting to the usable spectrum -11,700 perimentally for two years. to 12,700 megacycles. This was done The agreement was regarded as signif- on the basis of information that West- icant because repeated previous efforts ern Germany has developed a "superior to reconcile allocations for shortwave system of television" using these fre- had failed during the past dozen years. quencies, and that it expects to base In 1951, the IFRB had been instructed its national 'television service in this DELEGATE CRAVEN to prepare a new plan for consideration band. The existing uhf band (ch. 14 -83) He sees moves toward uhf, fm by the 1959 conference. Many coun- occupies the range 470 -890 mc avail- tries had overstated their requirements, able for allocation in the U.S. And the new administrative procedures to en- and there was no prospect of widening international limit for the radio spec- hance the efficiency of operation of sta- the hf broadcast bands because of the trum, now set at 10,500 mc, was ex- tions assigned to particular services. By congestion of other services and the tended to 40,000 mc at Geneva. tightening up procedures, accommoda- necessity of avoiding interference. In a formal statement, Comr. Cra- tion of additional radio services will be Technical Aid Under the new pro- ven said the radio conference recog- possible, particularly for new and de- cedure, IFRB is to provide new and nized the most recent developments in veloping nations. Today, the spectrum developing countries technical advice spectrum usage by extending the space is overloaded. Also agreed upon was use on the assignment of frequencies under.. to 40,000 mc. "This means," he said, of modern techniques through adoption various propagation conditions. "the conference recognized that the use- of stricter technical performance rè- The procedure adopted was based on ful radio spectrum space should be in- quirements for radio equipment. a proposal developed by the U.S. dele- creased three times its present size." In the sensitive international short- gation. The plan, ascribed to the U.S.

56 BROADCASTING, December 28, 1959. Information Service, was presented by George Jacobs, chief, Central Fre- quency Division. USIS, who served as U.S. spokesman for the team assigned to international broadcasting. Contri- buting, from the international aspect, was another American, John H. Gayer, a member of IFRB, who was reelected for a second term two weeks ago. Libero Oswaldo de Miranda, director of telegraphic services, Brazil, has been elected chairman of the administrative council of the International Tele- communications Union. Vladimir Senk, deputy director of Posts, Telegraph and Telephone, Yugoslavia, was elected deputy director. Elections took place Dec. 16. Members of the administrative !7 council are Argentina, Brazil, Canada, THIS IS Colombia, United States, Mexico, NO, "KNOE-LAND Spain, France, Italy, West Germany, (embracing industrial, progressive North Louisiana, South United Kingdom, Switzerland, Yugo- Arkansas, West Mississippi) slavia, Czechoslovakia, USSR, Ethiopia, JUST LOOK AT THIS MARKET DATA Morocco, United Arab Republic, Tu- Population 1,520,100 Drug Sales $ 40,355,000 nisia, Australia, China, India, Iran, Households 423,600 Automotive Sales $ 299,539,000 Japan, Philippines. Consumer Spendable Income General Merchandise $ 148,789,000 $1,761,169,000 Total Retail Sales $1,286,255,000 air, or by sea Food Sales $ 300,486,000 In the KNOE -TV AVERAGES 78.5% SHARE OF AUDIENCE go commercial According to April 1959 ARB we average 78.5% share of audience from Sign On to Dutch Sign Off 7 days a week. During 361 weekly quarter hours it runs 80% to 100%, and for In an effort to circumvent govern- 278 weekly quarter hours 92% to 100 %. ment regulations against commercial CBS ABC a private Dutch company broadcasting, A James A. Noe Station is planning tv programs via a small KNOE -TV transmitter installed on an airplane. Channel 8 Represented by Free Television Station Ltd. hopes to Monroe, Louisiana H -R Television, Inc. have one airplane in operation over the Photo: International Paper Company installations in Bastrop, Louisiana, including international territory of the North Sea two of its ten Southern Kraft Division paper mills, producing quality bleached producing milk cartons; in January. papers and container board; the Single Service Division, and the Bag -Pak Division, producing multiwall bags. The company also revealed that it plans to operate a "ship- board" radio station from a vessel outside of the Dutch .three -mile zone. While plans for commercial broadcasting by airplane are unique, Denmark has employed the "pirate ship" broadcasting technique with their "Mercur" station which enjoys good financial results. The Dutch "oceanic" radio scheme has the cooperation of Dutch radio distributors and importers, it was reported. Ad writers club formed Sam Fogel of Cockfield Brown has been elected president of the newly - formed Advertising Writer's Assn. in Vancouver, B.C., the fourth organiza- are the viewers you don't pay for!" tion of its kind in North America. The "...and these others are located in Toronto, Chicago In Indiana, when you buy Fort Wayne for 168,000 of 'em! Just like selling New and San Francisco. The Vancouver and South Bend - Elkhart in combination, Haven, Connecticut free! Call your H -R you earn a 10% discount. It's a market of man for all the facts on this money- saving, organization, however, differs slightly 1,688,000 people, and you don't pay a cent two -station TV buy! Call him today! from them in that it draws from writers from all media while its predecessors TV are strictly limited to agency writers. WSJ V WKJGTVBN Other officers elected were: Stan Bowd- SOUTH BEND - ELKHART FORT WAYNE ler, MacLaren Adv., and Bill Tattersall, McConnell, Eastman and Co., vice presidents; Elizabeth Turvey, CBC secretary and Tony Antonius, CKNW New Westminster, treasurer.

BROADCASTING, December 28, 19591 57 FATES & FORTUNES Broadcast Adv. The Media manager, succeeding GuY FOWLER, named to similar position with WARM WALLACE C. RIDDELL, vp and media DR. W.R.G. BAKER, president of Scranton, Pa. director of Hoefer, Dietrich & Brown, Syracuse U. Research Corp. and for- DAVE MILLER, account executive with San Francisco advertising agency, merly vp of GE, elected board chair- WHK Cleveland, promoted to general named to board of directors. man of new W.R.G. Baker Radio and sales manager. Television Corp. T. VAL CORRADI, vp and account execu- BOB DEBARDELABEN, formerly assist- FRANK DOLAN JR., ant manager of WKIX Raleigh, N.C., tive with D.P. Brother & Co., national president and treas- advertising agency, named senior vp. named general manager of WLAQ urer of Edward Joy Rome, Ga. RICHARD ILIFF, account executive, ele- Co., elected president. vated to vp. Both will remain in Detroit WILLIAM F. SCHNAUDT, formerly sta- DANIEL W. CASEY, ra- office. tion manager of WICO Salisbury, Md., dio-tv director of to WKNB West Hartford, Conn. as G. DOUGLAS MORRIS, formerly senior Flack Advertising Co., general sales manager. Both are affiliates vp at Lambert & Feasley, N.Y., to War- and ROBERT J. Co- DR. BAKER of Beacon Broadcasting Co. wick & Legler, that city, as vp in general NAN, president of JOSEPH F. PARSONS, sales staff of Pomeroy Organization, executive capacity. He will be in charge named vp's. KHJ Hollywood, named national sales RICHARD N. of Drug Div. and member of accounts GROVES, president of R.N. manager. BILL McDowELL appointed management committee. Groves Co., named secretary. LEONARD local sales manager. P. MARKERT, vp of Will & Baumer GEORGE ALLEN JR. appointed local CARL O. UREN, advertising manager Candle Co., named treasurer. The group sales manager of KWIZ Santa Ana, of Fisher Body Div. of General Motors, plans to engage in radio and tv broad- Calif. RoY MCCULLICK, formerly in ad- Detroit, named assistant advertising casting with emphasis on community vertising sales of Pacific Tel. & Tel., manager of Chevrolet. service. It will apply for next tv chan- named regional sales manager. He will nel allocated to Syracuse, ROBERT W. ALLRICH, formerly ac- N.Y. operate from Anaheim, Calif. count executive with Maxon Inc., ap- H. PRESTON PETERS, president of ROBERT PUSEY, formerly assistant pointed account supervisor on Norge ap- Peters, Griffin, Woodward Inc., New auditor of west coast operations of pliance account at Keyes, Madden & York, reelected to sec- Westinghouse Broadcasting Co., ap- Jones, Chicago. CHESTER P. HOLWAY, ond term as president pointed business manager of KPIX formerly with Klau -Van Pietersom -Dun- of The Station Repre- (TV) San Francisco, a WBC affiliate. lap, Milwaukee, named copy director. sentatives Assn. Inc. R. EARL HIGGENS, auditor of WJZ- Also elected to serve TV Baltimore, named business mana- CARL SCHROEDER, formerly Triangle for 1960 were: JOHN ger. He will be responsible for all corn - Publications and Dell editor, named vp P. BLAIR, Vp, EUGENE pany financial operations. of Roche -Eckhoff & Assoc., Los An- KATZ, treasurer, WALT HAWTHORNE, sales service geles advertising and pr firm. Mr. DAREN . F. MCGAV- manager of KGW -TV Portland, Ore., Schroeder continues his own pr firm REN, secretary, and MR. PETERS named merchandising manager of as separate div. of R -E&A. FRANK M. HEADLEY and RICHARD KGW- AM -TV, succeeding FRED EICH- O'CONNELL, directors. ADAM YOUNG HORN, appointed national sales man- MILTON J. STEPHAN joins Bozell & and JOSEPH J. WEED continue on board ager of KGW -TV. Jacobs, Omaha, Neb., advertising of directors. MICHAEL H. BADER, associate with agency, in creative and contact staff. WILLIAM F. WATERBURY, director of Haley, Wollenberg & Kenehan, Wash- He previously was with KOIL and operations of WBCB Levittown -Fair- ington law firm, named partner, follow- KBON, both Omaha. less Hills, Pa., promoted to president ing withdrawal of Edward F. Kenehan. and general manager. JACK WELLING- The firm now is known as Haley, Wol- STEPHEN J. MANHARD, formerly with TON appointed general sales manager. lenburg & Bader. THEODORE SKY, for- D. P. Brother & Co., Detroit, appointed HOWARD KELLER named director of merly on SEC legal staff, joins firm as as- director of sales promotion of Art Blum regional sales. sociate. Agency, San Francisco, advertising -pr KENNETH J. BAUGH, sales manager of GEORGE SANDERS joins KPTV (TV) firm. WPEO Peoria, Ill., appointed general Portland, Ore. as program manager. HERB HEIMAN, formerly with KQV Pittsburgh, named program manager of KRLA Los Angeles. ARCH ANDREWS, formerly operations director with KOWH Omaha, Neb., appointed program director of KILN Denver. MRS. PAT OLIPHINT, formerly ABC - TV productions coordinator, named United Press International news produces! national sales service coordinator of KABC Hollywood, succeeding HILDA RAYFIELD, who resigned. JACK M. DUFFIELD, formerly with sales staff of KTTV (TV), named account executive with KTLA (TV), both Los Angeles. 1 JOE MONTH, formerly assistant continuity supervisor of WNBQ (TV) and

58 BROADCASTING, December 28, 1959 commercial writer with KELO -TV all publicity and exploitation activities Sioux Falls, S.D., named assistant to of both companies. Fletcher named ROBERT L. NELSON, assistant director HARRY GOLDSTONE, formerly with FRANK U. FLETCHER, partner of research and sales promotion of United Artists Associated, joins Astor Los in the Washington law firm of KNXT(TV) Angeles. Pictures as general sales manager. Spearman & Roberson, has been BOB HAMMOND, formerly with KASK nominated to be the new presi- WILL ROGERS JR. named host of syn- Ontario, Calif., joins KBIQ(FM) Los dent of the Federal Communica- dicated version of long -time network tv Angeles as account executive. tions Bar Assn. He is now the series, Death Valley Days, retitled The Pioneers first vice president. The elections CARL CEDERBERG, formerly newscast- for its non -network distribu- will take place at the Jan. 8 an- er with WWJ, joins WJBK -TV, both tion to be handled by Crosby /Brown nual meeting, with the annual Detroit, in similar capacity. Productions. FCBA banquet taking place that night at the Statler Hotel, Wash- DUANE A. SHUPE, formerly sales Equipment & Eng'ring ington. manager of KCSR Chadron, Neb., joins WILLIAM T. HACK, Other officers nominated: ROB- sales staff of KEYZ Williston, N.D. formerly president of Synco Resins, Bethel, ERT M. BOOTH JR., 1st vice pres- DON WARNOCK joins KCMO Kansas Conn., elected presi- ident; HAROLD E. MOTT, 2nd vice City as air personality. president; BENEDICT P. COTTONE, dent of Audio Devices PAUL secretary; JAMES E. GREELEY, as- LARIVIERE, formerly producer - Inc., N.Y. He previ- director in Hollywood, joins sistant secretary; JOHN T. SOUTH - KEX -FM ously was with the air MAYD, treasurer. Portland, Ore. as personality. Carbide and Carbon To fill two vacancies on the Programming MR. HACK Chemical Corp. executive board, the following ROBERT E. FENDER, formerly RCA were recommended for three -year JAY H. SMOLIN, director of advertis- Thesaurus representative, appointe d terms: EDWARD F. KENEHAN and ing, promotion and publicity for United sales executive of Programatic Broad- JOHN H. MIDLEN. Nomination is Artists Assoc., assumes additional du- casting Service with offices in Dallas. tantamount to election. ties for UA -TV in similar capacity. He He will represent Programatic in cen- will headquarter in New York. Mr. tral U.S. Smolin previously was director of ad- WMAQ, both Chicago, joins KFI Los vertising with NBC's California Na- LOREN A. BAILEY, formerly engineer Dept. of Angeles as continuity editor. TERRY tional Productions and brand advertis- with Long Lines American Tel. & joins Page Communi- MANN, formerly director of media re- ing manager at Schenley distillers. BEN Tel., N.Y., Inc., Washington, as search with Foote, Cone & Belding, HALPERN, publicity manager of UA -TV cations Engineers joins KFI as account executive. assumes additional duties as publicity senior staff engineer. KEVIN R. CASH named news director manager of UAA. He will coordinate BERNARD R. DESCHAINE appointed of WBZ Boston. DAN RATHER, formerly news director of KTRH, moves to KHOU -TV, both Houston, in similar capacity. ROBERT HUTH, formerly with Neagle WESTERN STATES Long -established, fulltime, Outdoor Co., Oakland, Calif., to The single station market- facility. Has solid earnings Katz Agency, San Francisco, in radio record showing owner -manager annual income at 525,000.00 or better level. Total price of $150,000.00 sales department. includes building and land evaluated at $25,000.00. $43,500.00 down payment required. Balance payable KYLE ROTE, captain of New York over ten years. Giants (football), joins WNEW New NORTHWEST -Fulltime station in growing market with city zone population of over 25,000. Present net York, as director of sports and com- position good but could be vastly improved by a munity new sales- minded owner. Building and land at relations effective Jan. 4. His $30,000 -plus included in sale price of $75,000.00- duties will include broadcasting and $21,750.00 down and balance over ten years. serving as goodwill ambassador for MOUNTAIN STATES-Well -equipped daytimer with excellent dial position -can go fulltime on same station. frequency. Last twelve months ownership earnings close to $30,000.00. Gross in line with price of KENNETH R. KURTZ, formerly news $157,500.00. Down payment of $46,000.00 needed - director of WIS -TV Columbia, S.C., with remainder paid out over seven years. named Charleston news director for WSAZ -TV Huntington and WKAZ Charleston, W.Va., succeeding Bos HORAN who goes to pr department of International Tel. & Tel., N.Y. NEIL HAMILTON -LANDIS & ASSOCIATES, Inc. Bowes, formerly news director of WKAZ-AM -FM to WCHS -TV, both BROKERS RADIO AND TELEVISION STATIONS NEWSPAPERS Charleston, as news editor. WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO HARRY HART, 25-year radio veteran, Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty joins WBAB Babylon, N.Y., as news 1737 DeSales St. N.W. 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street coordinator. He previously was with EXecutive 3 -3456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 WFIL Philadelphia, WHN (now -5671 WMGM) New York and WTNJ Tren- ton, N.J. NATIONWIDE NEGOTIATIONS FINANCING APPRAISALS ROBERT J. WARNER, promotional and

BROADCASTING, December 28, 1951 59 contracts manager of Airtronics Inc., GERALD J. RYAN, formerly with adver- International Washington subsidiary of Scovill Manu- tising and sales department of Tidewater facturing Co., Waterbury Conn., maker Oil Co., joins Sylvania Electronic Tubes ERNEST L. BUSHNELL, formerly of electronic devices. (division of Sylvania Electronics Pro- senior vp of CBS, forms Bushnell ALLYN B. OSTROSKI named director ducts Inc.) advertising department. Broadcasting Associates in Ottawa, of defense planning of Ling -Altec Elec- Canada. BBA will provide consulting tronics, Anaheim, Calif. HERBERT D. JOSEPH M. KEES appointed manager services for radio and tv in fields of COPELAND, formerly purchasing agent of Los Angeles office of General Pre- station requirements and management, for Magnavox Co. Research Lab, cision Laboratory, Pleasantville, N.Y., licenses, sponsors, advertising agencies named director of purchasing. EDWIN maker of tv and telegraph communica- and producers. Location is 130 Slater A. ANDRESS, formerly chief engineer tion systems and equipment. St., Ottawa. of KERO - TV Bakersfield, Calif., WILLIAM R. WILSON, formerly with joins sales staff. FRANCIS L. Ross, formerly engineer Canadian Department of Defense Pro- with Hughes Aircraft, Culver City, CHARLES T. HAIST, formerly western duction, Ottawa, to technical advisor Calif., to Semiconductor Div. of Syl- regional sales manager of G.E.'s of Board of Broadcast Governors, radio, vania Electric Products, Los Angeles, tv and broadcasting named Ottawa. equipment, as sales engineer. western regional manager of computer department with offices in San Fran- CHARLES F. SCOTT, formerly design Deaths cisco. engineer on both Atlas and Jupiter JOHN M. WALTER, 52, general man- WALTER H. CANFIELD, sales manager ICBM's, named eastern district regional ager of WJPG Green Bay, Wis., died of Boone (N.C.) Div. of International sales manager of Motorola's Semicon- there Dec. 21 following stroke. Mr. Resistance Co., Philadelphia, to promo- ductor Products Div. He will operate Walter was president of Wisconsin tion manager of marketing division. from Ridgefield, N.J. Assn. of Broadcasters in 1949. EQUIPMENT & ENGINEERING 3M, CBS developing on the premise that tape eventually "only 20% more than present types will replace all records or discs and which cost about $1,200." One of the new home tape system revolutionize home music recording. tubes, guaranteed for 1,000 hours, was RCA already has announced its own put into service at KDKA -TV Pitts- Minnesota Mining and Mfg. Co., in tape cartridge system and is believed burgh and lasted 1,825. hours. conjunction with CBS Labs Inc., is to have a production model. The 3M- Other features listed for the tube by moving full speed ahead on the devel- CBS Labs model is still in the develop- Henry F. Frailey, Westinghouse power opment of a tape cartridge machine ment stage. tube operations manager, were ability designed for home consumer use. to produce clearer picture corners, bet- The new product, slated to be un- New orthicon tube ter picture quality and stability. Image veiled sometime in 1960, is described retention, which accounts for most as a involving a recorder and The Westinghouse Electronic system Tube image orthicon failures, Mr. Frailey cartridges capable playing, Div., Elmira, has put a new image several of said, has been eliminated from the new rewinding and threading through auto- orthicon tube on the market. It is guar- tube. matic change processes. It's designed anteed to last twice as long and priced Technical topics Ampex finances George I. Long Jr., president of Ampex Corp., announced record sales and income for the first six months of the current fiscal year. Sales were $30,002,000, up 86% over last year and net income was $1,763; 000, up 165 %. Earnings per share were 80 cents, compared with 36 cents for same period last year. Mr. Long also said that company backlog orders were currently about $18 million, up from $13 million a year ago. Zenith expansion Zenith Radio Corp. has started construction of a $1.25 Less light needed Sensitivity of General Electric Co.'s new television million addition to its plant on Chi- camera tube, developed for Crosley Broadcasting Corp. and now being cago's northwest side. It's part of an overall $7.5 million expansion program offered generally ( BROADCASTING, Dec. 7) , is dramatized in these pictures released by GE last week. Picture at left was taken off monitor from pickup authorized by the Zenith board last by camera equipped with standard image orthicon. One right shows same January and will be utilized to extend scene photographed using new tube, GL -7629. Authorities claim new tube and relocate manufacturing and assembly needs only 5 -10% of the light needed for standard image orthicon, will operations of transistor radios and permit colorcasting in no more light than black- and -white now requires. It other products among all its plants. sells for about $2,500, approximately double standard tube cost, but greater The addition will increase total floor space 462,000 depth of focus, twice as much life expectancy and freedom from "burn -in" from to 577,000 square and "stickiness" are advantages claimed along with super- sensitivity. feet upon completion next June. 3M to build Minnesota Mining &

BROADCASTING, December 28, 1959 Mfg. Co., St. Paul, Minn., is to con- monitor claimed to operate on a new Matchhead size In pilot production Ma- struct a $10 million, 14 -story adminis- technical principle. The unit (model at the RCA Semiconductor and tration building at its research center 5693) reads "true values" of positive terials Div. at Somerville, N.J., is a east of the city. Completion is slated for and negative peaks regardless of car- new germanium tunnel diode, a tiny early 1962. A two -story cafeteria and rier shift, according to Gates. It gives electronic device which promises "im- an underground garage also will be con- correct peak indications on single pro- portant new solutions to electronic prob- structed. gram pulses as short as about 50 milli- lems of the space age," according to seconds and measures true peak am- RCA. No bigger than the head of a Shure Bros. Shure stereo in Russia plitude of program or tone regardless match, the unit may be used in missiles, its stereo pick- Evanston, Ill., announces of wave forms. The monitor can be satellites, and ultra -high -speed data - microphones are currently be- ups and located at a transmitter and be operat- processing systems by controlling the Soviet cities as ing shown in principal ed by remote control. flow of electrons that make up an elec- part of the "American Recordings in trical current. It is being offered for Russia" exhibit. They include the M3D Museum gift CBS Labs, Stamford, industry sampling by RCA. Stereo professional dynetic phono car- Conn., has given closed circuit tele- tridge and M216 stereo studio dynetic vision equipment to the new observa- Acquisition Radio Industries, Des integrated arm and cartridge. Shure also tory of the Stamford Museum and Plaines, Ill. producer of transformers reported General Electric Co. has Nature Center. The equipment will used in radio and tv products and cer- adapted its Ten -Four microphone for permit simultaneous viewing by several amic disc capacitors, has been acquired its new GE transistorized progress line hundred visitors of astronomic observa- by Thompson Ramo Wooldridge, Cano- of mobile radios. tions with the observatory's new 20- ga Park, Calif. Radio Industries will con- Cassegrain -Maksutov tinue to operate autonomously as a RCA to stations RCA reports these inch convertible ob- TRW subsidiary. No changes in manage- shipments: tv tape recorders -mono- telescope as well as microscopic servations. The tv installation could ment are contemplated. John Antalek, chrome units to KHQ -TV Spokane, president, and Robert Saville, vp and Wash.; KIMA -TV Yakima, Wash.; eventually be linked directly to a Stamford -wide educational tv system, treasurer, will continue in these posi- WHDH -TV Boston; WAVY-TV Nor- tions. folk- Portsmouth, Va.; Reeves Sound - CBS Labs said. Image starer Electrostore, a new sys- craft at Danbury, Conn., and Army Inc., Glen Cove, Zoom lens Zoomar tem which makes it possible to instantly Pictorial Center, Long Island (N.Y.); a new manually N.Y., has introduced store and recall a tv picture, has been antennas -superturnstile vhf to KSWO- zoom lens for Vidicon controlled developed and is now available from TV Lawton, Okla., and WGTV (TV) the Mark VI -M, cameras. Designated Image Instruments Inc. Electrostore Athens, Ga.; transmitters 10 -kw to range of 6:1, - the new lens has a zoom works at the touch of a button and uses KXLF -TV Butte, Mont., and a 6 -kw control and is designed for operational no film, tape or other expendable ma- to WTTG (TV) Washington, D.C. in educa- of closed circuit tv equipment terials. It requires no developing or well in Plant replacement Sylvania Electric tional and industrial tv as as processing. Special systems for other Products Inc., N.Y., will start construc- studio operations. Price: $800. purposes such as scan conversion, data early 1960 a multi- million tion in of Corning Glass storage and analog computation are dollar electron tube manufacturing plant Corning ceramics Corning, N.Y., has established also available. Further information is in Brookville, Pa., the company said Works, a manufacturing department for pro- available from Image Instruments Inc., Dec. 3. The new 100,000-square -foot of ceramic parts primarily for 2300 Washington St., Newton Lower installation will replace three existing duction electronics. department will make Falls 62, Mass. facilities in Brookville "as part of a con- The glass parts for tinuing program of improving manu- ceramic and sintered New link A new microwave system. such products as power, microwave now under construction, will give New facturing methods and facilities to (Sintered glass, maximum tube performance and life," and transmitting tubes. Carlisle, New Brunswick, a French- is used according to Matthew D. Burns, presi- marketed as "Multiform," by language tv signal. The link is being mounts, beads, dent of Sylvania Electronic Tubes. Corning to make tv gun built from Rimouski, Que., 142 miles bases and bushings, etc.) Product of away from New Carlisle. Engineers of New Rohn tower Rohn Manufactur- the department will be sold mainly Canadian Pacific -Canadian National ing Co. (makers of communications through Corning's Industrial Bulb and Communications expect to have it com- tower No. 40) Peoria, Ill., has intro- Receiver Bulb Sales Depts. pleted in June, 1960. duced heavy -duty tower No. 45. The new tower goes up to 450 ft. when guyed every 50 ft. under normal conditions. No. 45 is constructed in 18- inch triangular pattern utilizing zig- ALLIED always has the BROADCAST TUBES you need zag steel bracing, all electrically weld- ed. The whole 10-ft. tower section is hot -dip galvanized after fabrication. IMMEDIATE DELIVERY ON See your ALLIED 1960 Complete Buy- Wescon deadline Deadline for sub- ing Guide for sta- mitting technical RCA 6166 tion equipment and papers for presenta- supplies. Get what tion at the Aug. 23 -26 Western Elec- ALLIED is the world's¡- largest you want when you tronic Show & Convention is May 1. supplier of power and special - want it. Catalog purpose tubes for broadcast copies are available Papers should be sent to: Richard G. station use. Look to us for imme- on request. Leitner, Chairman of the Technical diate, expert shipment from the Program, Wescon Business Office, 1435 world's largest stocks of elec- ALLIED RADIO S. La Cienega Blvd., Los Angeles 35. tronic supplies and equipment. 100 N. Western Ave., Chicago 80, Ill. Phone: HAymarket 1-6800 New monitor Gates Radio Co.. sub- TWX: CG -2898 sidiary of Harris -Intertype Corp., announces a new broadcast modulation

1 BROADCASTING, December 28, 1959 61 FANFARE

Christmas spectacular at sea The Coast Guard cutter Escanaba, and personal greetings of as many andria, Va.; KMCD Fairfield, Iowa; prowling the Atlantic on weather pa- family members as could be reached WCNX Middletown, Conn.; WSAV trol carried a "secret" Christmas were piped throughout the ship as Savannah, Ga.; WGIR Manchester, cargo supplied by WNBH New Bed- part of a three -hour program taped N.H.; WWNH Rochester, N.H.; ford, Mass. by WNBH, which included a mes- WIND Chicago; WCBS New York; When WNBH found that the ves- sage from New Bedford's mayor, WDUZ Green Bay, Wis.; WMAS sel would.. be at sea during the holi- music and humor. Springfield, Mass.; WVOX New Ro- days, it obtained a ship's roster and There were also special Christmas chelle, N.Y.; WLHN Laconia, N.H.; with the cooperation of 25 other ra- messages for crew members whose WOLS Florence, S.C.; KJFJ Webster dio and tv stations throughout the families could not be reached and City, Iowa; WSB Atlanta, Ga.; country, had messages taped of the nine hours of diversified music to be WFBM Indianapolis, Ind.; WICC crew's families sending personal played as ship's concerts. Fairfield, Conn.; WMTR Morris- greetings for Christmas. Stations cooperating with WNBH town, N.J.; WAGR Lumberton, None of the crew members knew in the project were WCNR Blooms- N.C.; KTAR Phoenix, Ariz.; WFGM of the Christmas day plan except the burg, Pa.; WDEL Wilmington, Del.; Fitchburg, Mass., and WBRE -TV skipper and a technician. The voices WBAW Barnwell, S.C.; WPIK Alex- Wilkes- Barre, Pa.

Honolulu d. j. fights duties, though near the end, observers to witness the ceremony, which was noted changes in his personality. The telecast live on a 15- minute special and Morpheus for 9 days last day, a call was put through to Peter repeated on taped excerpts on the 6 Tripp, who advised him that "you're p.m. and 11 p.m. news, were officials Foregoing the blessed sleep that knits going to be emotionally unstable for of San Antonio, Bexar County and the ravelled sleeve of care, Tom Rounds, the next few weeks or months." members of the chamber of commerce. air personality with KPOI Honolulu When the record time had been Henry Guerra, WOAI -TV newscast- set what is claimed as a new stay -awake passed, Mr. Rounds announced to the er, was m.c., briefly reviewing the sta- record of 203 hours, 44 minutes and store crowds and the KPOI microphone tion's achievements in its first decade. 40 seconds without sleep. that he intended to now break another James M. Gaines, president, said the Camping in the Wigwam, a Honolulu record -consecutive sleeping. He soon station recognizes its great responsibility department store, with doctors making fell into convulsive sobbing fits and "which can be discharged only through regular checks, fellow KPOI staffers was taken by ambulance to the hospital. the highest standards of respect for the urging him to stay awake and the pub- Plans were to keep him there at least American home." lic gawking, Mr. Rounds went after 48 hours and then he hoped to return the record set by d.j. Peter Tripp of to his regular broadcasting duties with Prize- winner WMGM New York (BROADCASTING, perhaps "a longer rest" later. Joe Andrews, promotion manager of Feb. 9). WMAZ -AM -TV Macon, Ga., won for Time capsule The Honolulu Advertiser, which op- his station the grand prize in the Streit - erates rival KGU, that city, gave a run- To celebrate 10 years of service, mann Biscuit Co.'s contest for the best ning account of Mr. Rounds' ordeal on WOAI -TV San Antonio, Tex., sunk a presentation of its new Zesta saltine the front page for five straight days, time capsule in the ground adjacent to 8 -pack carton. Some 30 tv and 60 radio including pictures of the disc jockey its studios. The capsule is to be opened stations entered the contest, submitting in various stages of exhaustion. The Dec. 11, 1984. It contains records of merchandising plans or promotions to Wigwam reaped a 50% sales increase the achievements and major events of introduce Zesta. The five winning sta- in the period the wake -a -thon was in the past 10 years as well as predictions tions got the Streitmann schedule and progress. During most of the time, Mr. of local authorities about what the next follow -up ads in addition to a plaque. Rounds continued his regular on -air 25 years may have in store. On hand An advertisement in BROADCASTING saluted WMAZ. The radio division of the contest was ',A, BROADCASTING won by Larry Marker of WING Day- THE BUSINESSWEEKLY OF TELEVISION AND RADIO ton, Ohio. Runners -up in the tv cate- I735 DSales St., N. W. Washington 6, D. C. gory were William Scruggs, Jr., WSOC- TV Charlotte, N. C.; Jack Williams, NEW SUBSCRIPTION ORDER WSAZ -TV Huntington, W. Va., and Please start my subscription immediately for- Charles Wolaver, WHIO -TV Dayton. 52 weekly issues of BROADCASTING S 7.00 52 weekly issues and Yearbook Number 11.00 Drumbeats Payment attached Please Bill Garbage king Beauty and air personality contests notwithstanding, KING name title /position Seattle decided to poll listeners as to their favorite garbage man. KING company name scheduled the "garbage man of the year" contest to "focus attention on the need address for wrapping wet garbage before throw- ing it into the refuse can." Listeners city tone state were asked to )Send to home address pick their favorite g.m. in t' - the Pacific Northwest. The winner: Gif-

;. BROADCASTING, December 28, 1959 ford Smelding. The prize: A GE gar- nents, as WSPT -TV's international bage disposal. Mrs. Glen Glaspey re- good -will gesture. ceived a new garbage can, for her win- U n rigged Hail to the chief WAAB Worcester, ning selection. Mass., claims a vocal stake in stimulat- The faces of officials of WAND ing the drive to give President Eisen- Children's hour WHOM New York, Canton, Ohio, were as red as hower a warm, enthusiastic show of which airs 14 hours daily of Spanish Santa's outfit when the winner of support when he returned from abroad. programming, entertained some 2,500 the station's Christmas Stocking In three editorials aired in a single day, Puerto Rican children at a Christmas contest was announced. The win- WAAB urged listeners to write the party in Manhattan Center ball- ner: Nick Barry, manager of White House or send Christmas cards room. The party included appearances rival station WTIG Massillon, as a vote of confidence in the President's by station personalities and Santa Claus Ohio. mission. WAAB reports that Worcester's as well as toys and candy for the chil- Mr. Barry is to receive $100 mayor issued a proclamation as a result dren, all between the ages of 5 and 11. worth of groceries every month of the station's action and that its cam- for a year. His name was drawn paign was picked up on news wires and Anvil award The American Public by a Common Pleas judge from by NBC News. Washington, D.C., an- Relations Assn., a concrete mixer containing Mark the day For promotion man- its Silver Anvil awards nounces that 50,000 entries. agers who will wish to be apprised of the association's will be presented at Silent Record Week, Louisiana Yam April 13 -16 at The annual conference Supper Season, Save the Pun Week, not White Sulphur Springs, Greenbrier, seas Christmas card mail destined for to mention Take Tea & See Week, are awarded for the W.Va. Trophies the incinerator at the busy Miami post Chases' Calendar of Annual Events public relations program of outstanding office, the WPST -TV Miami news di- (Apple Tree Press, Flint, Mich., $1) Deadline: March 1. Entry the year. rector decided the mail must go through. should be invaluable. Calendar gives obtained from APRA blanks may be The station provided stamps and person- ample advance notice for holiday plan- Vermont Ave. N.W., Wash- at 1010 nel and, under supervision of postal ning, lists all religious holidays as well ington. authorities, the necessary postage was as major trade association meetings, Post haste Upon discovering a pile purchased and the mail was on its way regional events and all advertising of 5,000 pieces of short -stamped over- to Mexico, Canada and the other conti- special "meets" and "days." FOR THE RECORD

Ilazlehurst, Ga. -Jeff David Bcstrs. Inc. Applications 920 kc, 5 kw D. P.O. address Box 454 Station Authorizations, Vidalia, Ga. Estimated construction cost $21,162, first year operating cost $32,470, As Compiled by BROADCASTING revenue $35,500. Principals include Lawton R. Ursrey 42.5% and others. Mr. Ursrey is farmer. 22. 15 December 21. Includes data on new stations, changes Ann. Dec. December through Chestertown, Md.- Russell H. Morgan, in existing stations, ownership changes, hearing cases, rules & standards 1530 kc, 5 kw D. P.O. address Box 28, West- minster, Md. Estimated construction cost changes and routine roundup. $11,733, first year operating cost $25,000, revenue $30,000. Applicant has minority in- W. Oak St., Sparta, Wis. Estimated construc- terests in WTTR Westminster, WBMD Balti- Abbreviations: tion cost $24,860, first year operating cost more, both Maryland and WPDX Clarks- $45,000, revenue $55,000. Principals include burg, W.Va. Ann. Dec. 16. DA- directional antenna. cp-construction Vernon L. Iwanoski (30 funeral home effective radiated power. vhf %), Mastic, N.Y. -Mastic Bcstg. 1250 kc, permit. ERP- fre- owner, and Norman M. Abramson (40 %), Co., -very high frequency. uhf- ultra high retail furniture store. Ann. Dec. 16. 5 kw D. P.O. address Mastic, N.Y. Esti- quency. ant.- antenna. aur.-aural. vis.- mated construction cost $11,127 first year visual. kw- kilowatts. w- watts. mc-mega- operating cost $22,000, revenue 5,000. Ap- cycles. D-day. N- night. LS -local sunset. APPLICATIONS plicants are David Rudnick and evin Red- mod. modification. trans. - transmitter, unl. Camden, Ark. -Ouachita Valley Radio mond, equal partners, who are both em- -unlimited- hours. kc- kilocycles. SCA- Corp. 610 kc, 5 kw D. P.O. address 649 ployed by an electronics corporation. subsidiary communications authorization. Chestnut St., Camden, Ark. Estimated con- Ann. Dec. 22. SSA -special service authorization.-STA - struction cost $19,310, first year operating Crosby, N.D. -Border Bcstg. Inc., 1280 kc, special temporary authorization. SH- speci- cost $36,000, revenue $42,000. Principals in- 1 kw D P.O. address 2121 3d Ave. E., Wil- Red hours. -educational. Ann. Announced. clude Perry J. Dalton, 31% and others. Dr. liston, N.D. Estimated construction cost. Dalton is surgeon. Ann. Dec. 18. $15,488, first year operating cost $36,000, San Juan Capistrano, Calif.-Mildred S. revenue $45,000. Principals include E. E. New Tv Stations Jordan 1520 kc 1 kw D. P.O. address High - Krebsbach 31% and others. Mr. Krebsbach way 101, San Juan Capistrano, Calif. Esti- is 60% owner of KGCX Sidney, and minor- APPLICATIONS mated construction cost $35,450, first year ity owner of KVCK Wolf. Point, both Mon- Gallup, N.M. -Televents Inc., vhf ch. 3 operating cost $60,000, revenue $72,000. Ap- tana. Ann. Dec. 16. (60 -66 mc); ERP 0.940 kw visual, 0.549 kw plicant is ranch owner. Ann. Dec. 16. Orange, Tex. -Radio Orange, 1510 kc, 1 aural; antenna height above average ter- rain 82 ft., above ground 172 ft. Estimated construction cost $36,774, first year operating cost $54,000, revenue $78,000. P.O. address Box 5570, Dallas, Tex. Studio and trans. location SW corner of US 66 and Strong St. Geographic coordinates 35° 31' NEW YORK 45" N. Lat., 108° 44' 18" W. Long. Transmit- ter STV- 250 -AL, antenna RCA TF -6AL. 60 East 42nd Street Principals include Bill Daniels, Winston L. Cox and Carl M. Williams, 3313% each. Mr. MUrray Hill 7 -4242 Daniels is in insurance; Mr. Cox is auto EDWIN TORNBERG dealer; Mr. Williams is in brokerage busi- WEST COAST ness. Ann. Dec. 18. & COMPANY, INC. 860 Jewell Avenue Tv Translator Pacific Grove, California ACTION BY FCC NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 People's Tv Inc., Leadville, Colo. Granted cp for new tv translator station to operate on SALE OF RADIO AND TELEVISION STATIONS ch. 72 to translate programs of KLZ -TV WASHINGTON (ch. 7), Denver. Chmn. Doerfer absent. Ann. EVALUATIONS Eye N.W. Dec. 16. 1625 Street, FINANCIAL ADVISERS District 7 -8531 New Am Station ACTION BY FCC New Richmond, Wis. -Radio St. Croix Inc., Granted 1590 kc, 5 kw D. P.O. address 1103$

BROADCASTING, December 28, 1959 63 kw D. P.O. address 2513 Cimmaron St., Existing Fm Stations Midland, Tex. Estimated construction cost $13,206, first year operating cost $39,000, ACTIONS BY FCC revenue $48,000. Applicant is Petty D. John - Son who is 66% owner of KVWC Vernon, WRCA -FM New York. -Granted SCA, on Tex. Ann. Dec. 22. multiplex basis, to provide background Waynesboro, Va. -James J. Williams, 970 music service to doctors' offices, hospitals Equipping a kc, 5 kw D. P.O. address 808 Warwick Cir- and clinics to include advisory newscasts cle, Waynesboro, Va. Estimated construction concerning matters of interest to medical cost $17,225, first year operating cost $28,000, subscribers; provided system is not used as revenue $32,000. Applicant is patent attor- paging service or for other purposes unre- ney for General Electric. Ann. Dec. 22. lated to broadcast operation; authorization (until June 1, 1960) is without prejudice to Radio Station ? such further action Commission may deem Existing Am Stations warranted as result of final determinations with respect to : (1) report of network study ACTIONS BY FCC staff; (2) related studies and inquiries now being considered or conducted; and (3) Muskingum Bcstg. Co., Zanesville, Ohio. pending anti -trust proceedings involving By memorandum opinion and order, Com- NBC Inc., and RCA. (Such "doctorcasting' mission accepted for filing application for is already being engaged in by KMLA (FM) new am station to operate on 940 kc, 1 kw, Los Angeles, Calif., and KCBM(FM) Kan- DA -D, as of May 15, 1959, date it was first sas City, Kan.). tendered; and accepted July 2 amendment Commission granted applications by Mere- to application which, among other things, dith WOW Inc. (WOW -FM) Omaha, Neb.; resubmitted bank letter. Ann. Dec. 16. Bayfront Bcstg. Corp. (WAFM[FM]) Miami, WKEY Covington, Va.- Granted change of Fla., and Parker -Lee, Inc. (KPLI[FM]) operation on 1340 kc from 250 w. unl. to 250 Riverside, Calif., for SCA to engage in func- w -N, 1 kw -LS; remote control permitted. tional (background) music operations on Ann. Dec. 16. multiplex basis; conditions. Ann. Dec. 16. APPLICATIONS Ownership Changes KCHV Coachella, Calif. -Cp to change hours of operation from D to unl., using ACTIONS BY FCC power of 1 kw -5 kw -LS, install DA -2 and new trans. Ann. Dec. 21. WRLD -AM -FM Lanette, Ala. - Granted KART Jerome, Idaho- Modification of transfer of control from J.C. Henderson to license to change hours of operation from Miles H. Ferguson; consideration $20,700 for unl. to specified hours, (1400 kc). Ann. 60% interest; conditioned that Mr. Ferguson Dec. 16. divest himself of all connection with WDAK Columbus, Ga. Besides being em- WRMS Beardstown, Ill. -Cp to increase ployed by WDAK, Mr. Ferguson has inter- power from 500 w to 1 kw and install new est in WGEA Geneva, and WJHO Opelika, trans. (790 kc). Ann. Dec. 16. both Alabama. Ann. Dec. 16. WTAO Cambridge, Mass. -Amendment to WLOD Pompano Beach, Fla.- Granted application for cp (as amended) to change transfer of control from Arthur F. Harre hours of operation to daytime (720 kc). Ann. and Leonard A. Versluis to Franklin Bcstg. Dec. 16. Co. (WMIN St. Paul, Minn.); consideration WKOX Framingham, Mass. -Amendment $131,683 subject to adjustments. Ann. Dec. to application for modification of license to 16. change hours of operation to specified KOOD Honolulu, Hawaii -Granted trans- hours (1190 kc). Ann. Dec. 16. fer of control from Robert H. Pearson and Mary K. Wong to Hawaiian Pacific Inc. (A. WCSS Amsterdam, N.Y. -Cp to increase W. MacDonald, president); consideration daytime power from 250 w to 1 kw and $63,000. Comr. Bartley and Lee dissented. install new trans. (Request waiver of Ann. Dec. 16. 309(b) notification, request waive of, or WSTR -AM -FM Sturgis, Mich. Granted exception to Sec. 1.106(b) (1) 1.354(c) and assignment of licenses to Water- Wonder- NEW RCA 1.361(b) of Commission's Rules) (1490 kc). land Bcstg. Inc. (WWBC Bay City); con- Ann. Dec. 16. sideration $115,000 plus payment of $5,000 to E.H. Munn Jr., assignor vice president. New Fm Stations as a consultant for three years. Ann. Dec. Automatic Turntable 16. KWAT Watertown, S.D. -Granted assign- ACTIONS BY FCC ment of licenses from Lee V. Williams Jr., BQ -103 Princeton, Ind.-Princeton Bcstg. Co. to Midland National Life Insurance Co. Granted 98.1 mc, 6.7 kw. P.O. address Outer (former licensee); consideration $115,311. West Broadway, Princeton, Ind. Estimated Comr. Bartley dissented. Ann. Dec. 16. Assures Efficient, Simplified construction cost $7,900, first year operating APPLICATIONS Handling of Recorded cost $5,000, revenue $6,500. Applicant station will duplicate WRAY Princeton. Ind. Prin- KONI Phoenix, Ariz. -Seeks assignment Program Material cipal is M.R. Lankford, who is general man- of license from Anjo Bcstrs. & Telecasters ager of WRAY. Ann. Dec. 16. Inc. to Camelback Bcstg. Inc. for $196,000 This new automatic turntable St. Louis, Mo.- Continental Bcstg. Corp. plus agreement not to compete within 50 Granted 92.3 mc, 22 kw. P.O. address % miles for eight years. Purchasers are Ed- offers an easy approach to Robert G. Dowd, 1910 Boatmen's Bank Bldg., ward J. Churchill 49.94 %, Robert B. McWil- St. Louis, Mo. Estimated construction cost liams 35% and others. Mr. Churchill is chair- semi -automated programming $24,500, first year operating cost $36,000, man of the board, Donahue & Coe Inc. ad- using 45 RPM records. All revenue $48,000. Applicants are Robert G. vertising agency. Mr. McWilliams is 70% Dowd 54.84 %, Edward C. Schafer 25 %, and owner of KGMC Englewood, Colo. Ann. Dec. operations, such as selection, others. Mr. Dowd is attorney. Mr. Schafer 18. is in 16. KCEE Tucson, Ariz. cue and playback have been import business. Ann. Dec. -Seeks assignment of St. Louis, Mo. -Radio Station WIL license of Assoc. Bcstrs. of Tucson Inc. from fully automated. Operating Granted 92.3 mc, kc. 22 kw. P.O. address of David S. Drubeck and Barnet Sorkin, equal H &E Balaban Corp. 190 N. State St. Chi- partners to Messrs. Drubeck and Sorkin "Fluffs" are minimized, and 40% each and Cliff Gill 20% for $2,000. Mr. cago 1, Ill. Estimated construction cost $30,- Gill is 55.5% owner of KDOG program flow is smoother for 808, first year operating cost $30,000, revenue -FM La $35,000. Principal applicants are H &E Bala- Hambra and 40% owner of KEZY Anaheim, the listening audience. The ban Corp. and Atlantic Brewing Co., 33'/x% both California. Ann. Dec. 21. each. Ann. Dec. 16. KAFP Petaluma, Calif. -Seeks transfer of BQ -103 Automatic Turntable Syracuse, N.Y. -Meredith Syracuse Radio control of Bcstg. Assoc. Inc. from W. Shelby Oliver 75% and others to Mr. Oliver 50 %, is a basic building block for Corp. Granted 102.9 mc, 8.835 kw. P.O. address 511 Loew Bldg., Syracuse, N.Y. Esti- Robert E. Thomlinson 25% and others for full automation. mated construction cost $24,024, first year $8,500. Ann. Dec. 18. operating cost $10,000, revenue $10,000. Ap- WMMM Westport, Conn. -Seeks transfer of control of Westport Bcstg. Co. from Nor- For complete information write to plicant is Meredith Engineering Co. (an Iowa corp.) Meredith is licensee of KCMO- man J. Bernstein 25% and others to Donald RCA, Dept. BD -22, Building 15 -1, AM-TV Kansas City Mo., KPHO- AM -FM- Flamm for $125,000. Mr. Flamm is former owner of WMCA N.Y. and WPAT Camden, N. J. In Canada: RCA TV Phoenix, and permittee of WHEN -AM- Pater- TV Syracuse, KRMG Tulsa, Okla., and son, N.J. Ann. Dec. 18. VICTOR Company Limited, Montreal. WOW- AM -FM -TV Omaha, Neb. Ann. Dec. WCRW Chicago, Ill. -Seeks involuntary assignment of license from Clinton R. 16. White, deceased and Josephine A. White APPLICATIONS equal partners to Josephine A. White, sole RADIO CORPORATION owner. Ann. Dec. 18. *Chicago, 111.-U. of Chicago, 89.1 mc, 1 WAZY Lafayette, Ind.-Seeks assignment of AMERICA kw P.O. address 5801 S. Ellis Ave., Chicago, of cp from J.E. Willis, sole owner to 37, % Dean John Netherton, Estimated con- WAZY Radio Inc. Change to corporation. No Tmk(s) 96 struction cost $1,705, first year operating ownership changes involved. Ann. Dec. 21. cost $1,200. Ann. Dec. 16. KGRN Grinnell, Iowa -Seeks assignment Cincinnati, Ohio- Plaines Radio Bcstg. Co., of license from Grinnell Bcstg. Corp. to 101.1 mc. 9.1 kw. P.O. address Amarillo, Mitchell Bcstg. Inc. for $60,000. Applicant is Tex. Estimated construction cost $35,324, Forest J. Mitchell Jr. sole owner, who is lihi411141111 first year operating cost $36,000, revenue former program director of KIOA Des $45,000. Globe -News Pub. Co. is licensee of Moines. Ann. Dec. 18. KGNC -TV Amarillo and owner of 81% of KMDO Ft. Scott, Kan.-Seeks assignment Plaines.. Radio Bcstg. Co. Plaines.. Radio is of license from. Ft. Scott Bcstg. Co. to Ft. licensee of KGNC -AM -FM Amarillo, and Scott Bcstg. Inc. for $6,250 in stock trans- KFYO Lubbock, both Texas. Ann. Dec. 22. ferred by Lloyd C. McKenny sole owner to

64 (FOR THE RECORD) BROADCASTING, December 28, 1959 PJOFRSSIONAL ÇARDSI

-Established 1926 - JANSKY & BAILEY INC. JAMES C. McNARY GEORGE C DAVIS Engineer CONSULTING ENGINEERS ME. 8 -5411 Consulting PAUL GODLEY CO. Executive Offices RADIO & TELEVISION 1735 DeSales St., N. W. National Press Bldg., Upper Montclair, N. J. 501 -514 Munsey Bldg. Offices and Laboratories D. Pilgrim 6 -3000 Wash. 4, C. STerling 3 -0111 1339 Wisconsin Ave., N. W. Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington, D. C. FEderul 3-4800 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. D1. 7 -1319 Engineering Munsey Building District 7-8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. 7037 JACKSON 5302 P. O. BOX WASHINGTON 6, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. KEAR & KENNEDY RUSSELL P. MAY Consulting CONSULTING ENGINEERS Radio & Television INWOOD POST OFFICE 711 14th St., N. W. Sheraton Bldg. 1302 18th St., N. W. Hudson 3 -9000 Engineers DALLAS 9, TEXAS D.C. 7 -3984 WASHINGTON 6, D. C. Washington 5, REpublic Washington 6, D. C. Fort Evans Fleetwood 7 -8447 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE

GEO. P. SILLIMAN, MOFFET & LYNNE C. SMEBY ADAIR ENG. CO. CONSULTING ENGINEERS GUY C. HUTCHESON CONSULTING ENGINEER ROHRER Radio -Television 4 -8721 AM -FM-TV P. O. Box 32 CRestview 1405 G St., N. W. Communications -Electronics 1610 Eye St., N. W. 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3-1230 Executive 3-5851 ARLINGTON, TEXAS Member AFCCE OLiver 2 -8520 Member AFCCE

WALTER F. KEAN WILLIAM E. BENNS, JR. HAMMETT & EDISON Consulting Radio Engineer JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS 3802 Military Rd., N. W. Associates Wash., D. C. Box 68, International Airport 8401 Cherry St. Hiland 4 -7010 George M. Skiom, Robert A. Jones Phone EMerson 2 -8071 19 E. Quincy St. Hickory 7 -2153 Box 2468, Birmingham, Ala. San Francisco 28, California Riverside, III. Phone Slats 7-2601 KANSAS CITY, MISSOURI Diamond 2-5208 (A Chicago suburb) Member AFCCE

J. G. ROUNTREE JULES COHEN CARL E. SMITH VIR N. JAMES CONSULTING RADIO ENGINEERS CONSULTING ENGINEER Consulting Electronic Engineer SPECIALTY 8200 Snowville Road 617 Albee Bldg. Executive 3-4616 Brecksville, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS (a Cleveland Suburb) 1426 G St., N. W. Austin 17, Texas 1316 S. Kearney Skyline 6 -1603 JAckson 6 -4386 P. O. Box 82 Washington 5, D. C. Tel: Denver 22, Colorado Member AFCCE Member AFCCE GLendale 2 -3073

JOHN H. MULLANEY A. E. Towne Assocs., Inc. PETE JOHNSON MERL SAXON Consulting Radio Engineers TELEVISION and RADIO CONSULTING RADIO ENGINEER ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers 2000 P St., N. W. 622 Hoskins Street 420 Taylor St. Applications -Field Engineering Washington 6, D. C. Lufkin, Texas Suite 601 Kanawha Hotel Bldg. Columbia 5 -4666 San Francisco 2, Calif. Charleston, W. Va. Dickens 2 -6281 NEptune 4-4242 NEptune 4 -9558 Member AFCCE PR. 5-3100

PRECISION FREQUENCY MEASUREMENTS NUGENT SHARP AM -FM -TV Consulting Radio Engineer Service Directory COMMERCIAL RADIO 809 -11 Warner Building MONITORING CO. Washington 4, D.C. P.O. Box 7037 Kansas City, Mo. District 7-4443 Phone Jackson 3 -5302

CAMBRIDGE CRYSTALS CAPITOL RADIO FREQUENCY SPOT YOUR FIRM'S NAME HERE PRECISION FREQUENCY ENGINEERING INSTITUTE MEASUREMENT To Be Seen by 85,000* Readers Accredited Technical Institute Curricula -among them, the decision -mak- MEASURING SERVICE 3224 16th St., N. W. AM -FM -TV ing station owners and manag- SPECIALISTS FOR AM -FM -TV ers, chief engineers and techni- Washington 10, D. C. WLAK Electronics Service, inc. 445 Concord Ave., Practical Broadcast. TV Electron irn cians- applicants for am, fm, tv Cambridge 38, Mass. engineering home study and residence P.O. Box 1211, Lakeland, Florida and facsimile facilities. course:. Write ,For Free. CataOog, spec- Phone TRewbridge 6 -2810 ify course. Mutual 2- 314533819 *ARB Continuing Readership Study

BROADCASTING, December 28, 1959 65 Mr. McKenny 50% and Dorothy N. and James L. McKenny 25% each. Change to corporation. Ann. Dec. 16. KSLA-TV Shreveport La. -Seeks involun- SUMMARY OF COMMERCIAL BROADCASTING tary transfer of control from estate of Don George, deceased, 43% to Eugenia Booth Compiled by BROADCASTING through December 21 George, executrix, 21.5% and Dolores M. ON AIR CP TOTAL APPLICATIONS George 21.5 %. Ann. Dec. 16. WCUM-AM-FM Cumberland, Md. -Seeks Lic. Cps. Not on air For new stations assignment of license of Allegany County AM 3,388 64 75 757 Bcstg. Corp. for $34,600. Purchasers are Wal- FM 629 42 162 119 lace L. Hankin 33%% and others. Mr. Han - TV 4661 56 98 132 , kin is former manager of WAGE Leesburg, Va. Ann. Dec. 16. WMBH Joplin, Mo. -Seeks transfer of OPERATING TELEVISION STATIONS control from Radio Joplin Inc. to Radio St. Compiled by BROADCASTING Louis Inc. for $13,500. Radio St. Louis Inc. through December 21 is licensee of KSTL St. Louis. Ann. Dec. 21. VHF UHF KTTN Trenton, Mo. -Seeks assignment of TV license from Trenton Bcstg. Co. to Com- Commercial 446 76 522 munity Bcstrs. Inc. S.W. Arnold retains Non -commercial 33 10 50% control while stock is transferred 43 among minority holders. Change to corporation from partnership. Ann. Dec. 16. COMMERCIAL STATION BOXSCORE WABG -TV Greenwood, Miss. -Seeks assignment of license from Greenwood Bcstg. As reported by FCC through November 30, 1959 Co. to Mississippi Telecasting Inc. Change to corporation. No ownership changes in- AM FM TV volved. Ann. Dec. 21. Licensed (all on air) 3,385 609 4661 WFAI Fayetteville, N.C. -Seeks assign- CPs on air (new stations) 56 55 56' ment of license from Ralph E. Hess to Jack- CPs not on air (new stations) 85 159 94 son F. Lee for $142,000. Mr. Lee is manager Total authorized stations 3,526 823 of WILM Wilmington, Del. Ann. Dec. 18. 672 KABR Aberdeen, S.D. -Seeks assignment Applications for new stations (not in hearing) 506 83 61 of license from KABR Inc. to Transmedia Applications for new stations (in hearing) 234 27 60 Inc. for $108,000. Purchasers are Charles F. Total applications for new stations 740 110 121 Sarjeant Jr. and Donald G. Padilla, equal Applications for major changes (not in hearing) 630 32 34 partners, who are in public relations busi- Applications for major changes (in hearing) 175 6 17 ness. Ann. Dec. 21. Total applications for major changes 805 37 51 KJAM Madison, S.D. -Seeks assignment Licenses of cp from Donald R. Vanderhoof 75% and deleted 0 0 0 Catherine Muggly 25% to the same as equal CPs deleted 0 0 o partners d /b /a Madison Bcstg. Co. Ann. Dec. 21. WMC Memphis, Tenn. -Seeks assignment 1 of license from Memphis Pub. Co. (a Dela- There are, in addition, ten tv stations which are no longer on the air, but retain their ware corporation) to WMC Bcstg. Co. licenses. Transfer to new corporation; no ownership 2 changes involved. Ann. Dec. 21. There are, in addition, 38 tv cp- holders which were on the air at one time but are no WMCF (FM) Memphis, Tenn. -Seeks as- longer in operation and one which has not started operation. signment of license from Memphis Pub. Co. (a Delaware corporation) to WMC Bcstg. Co. Transfer to new corporation; no ownership changes involved. Ann. Dec. 21. WMCT (TV) Memphis, Tenn. -Seeks as- on 1590 kc, 5 kw D. Ann. Dec. 16. tion of document looking toward granting signment of license from Memphis Pub. Co. By memorandum opinion and order, applications of Kalamazoo Bcstg. Co. for (a Delaware corporation) to WMC Bcstg. Co. Commission, on petition, removed from new am station to operate on 1420 kc, 1 Transfer to new corporation; no ownership hearing and granted application of The kw, DA -D in Kalamazoo, Mich., and Dowa- changes involved. Ann. Dec. 21. Oneida Bcstg. Co. to increase daytime giac Bcstg. Co. for new station on 1440 kc, WHEY Millington, Tenn.-Seeks assign- power of WOBT Rhinelander, Wis., from 500 w -D, in Dowagiac, Mich., and denying ment of license from Memphis -Millington 250 w to 1 kw, continuing operation on application of The Circle Corp. to change Bcstg. Co. to West Tennessee Bcstg. for 1240 kc, 250 w -N subject to condition. Ann. facilities of WKLZ Kalamazoo, Mich., from $63,500. Purchasers are John M. Latham and Dec. 16. 1470 kc, 500 w D, to 1440 kc, 5 kw, DA -D. Robert C. Whiteley Jr. equal partners. Mr. By memorandum opinion and order, Com- May 26 initial decision looked toward this Latham is 50% owner of WTRO Dyersburg, mission, on petition, removed from hearing action. Tenn. Mr. Whiteley is 50% owner of WKBL and granted application of Ishpeming Covington, Tenn. Ann. Dec. 16. Bcstg. Co. to increase daytime power of INITIAL DECISION KCRN Crane, Tex. -Seeks involuntary as- WJPD Ishpeming, Mich., from 250 w to l signment of license from estate of Joseph E. kw, continuing operation on 1240 kc, 250 Hearing Examiner Basil P. Cooper issued Young, deceased, to executrix of estate, w -N subject to condition. Ann. Dec. 16. initial decision looking toward granting ap- Jacqueline L. Young. Ann. Dec. 18. plication of The Dodge City Bcstg. Inc., for KPRC -AM -TV Houston, Tex. -Seeks STAFF INSTRUCTIONS new am station in Liberal, Kan., to operate transfer of control of Houston Post Co. from Commission on Dec. 16 directed prepara- on 600 kc with 500 w, unl. time, using differ- W.P. Hobby 50.241% and others to The tion of document looking toward granting ent DA pattern day and night. Ann. Dec. 16.

Hobby Foundation. After transfer . Mr. application of Santa Monica Bcstg. Co. for Hobby will own - 48.991% in Houston Post. new class A fm station to operate on 103.1 OTHER ACTIONS Transfer is gift to non -profit corporation. mc in Santa Monica, Calif. An April 20 Ann. Dec. 21. initial decision looked toward this action. KRLA Pasadena, Calif. Is being advised Commission on Dec. 16 directed prepara- that application for renewal of license in- tion of document looking toward granting dicates necessity of hearing. Ann. Dec. 16. Hearing Cases application of Young People's Church of the United Electronics Laboratories Inc., FINAL DECISIONS Air Inc., for new class B fm station to Louisville, Ky. By order, designated for operate on 104.5 mc in Philadelphia, Pa., hearing applications for new tv stations to By order, Commission, on petition, sev- and denying similar application of WJMJ operate on ch. 51. Chmn. Doerfer absent. ered from hearing and granted application Bcstg. Corp. May 27 initial decision looked Ann. Dec. 16. of Radio St. Croix, Inc. for cp for new am toward this action. Silver State Telecasters, Circle L Inc., station in New Richmond, Wis., to operate Commission on Dec. 3 directed prepara- Reno Telecasting Co., Chronicle Publishing Co., Reno, Nev.- Denied Silver State request for waiver of mileage separation rules and dismissed, without prejudice, application for new tv station to operate on ch. 4 America's Leading Business Brokers in Reno; by letter advised other applicants for same facility that their proposals indicate necessity of hearing. Chmn. Doerfer absent. Ann. Dec. 16. Interested in buying or selling Radio and TV Properties? WSNJ -FM Bridgeton, N.J. Bulletin Co., Philadelphia, Pa. WAWZ -FM Zarephath N.J.- Designated for hearing applications of When your business is transacted through WSNJ -FM to change operation from 98.9 to 107.7 mc; Bulletin for new fm station on the David taret Corp., you are assured of 98.9 mc, and WAWZ -FM to increase power on 99.1 mc from 4.8 to 20 kw.; made WJBR- FM Wilmington, Del., and WBAI -FM and reliability and expert service backed by over WOR -FM both New York City, parties to proceedings. Ann. Dec. 16. 36 years of reputable brokerage. KBLO Hot Springs, Ark. -Is being advised that application for assignment of license to Modern Bcstg. Corp. indicates the necessity of hearing. Ann. Dec. 16. By letter, Commission denied letter requests in behalf of Leonard Wechsler, Fred Schottland, and Samuel Babbitt requesting 150 MONTAGUE STREET reconsideration of Commission action of July 22 granting application for assignment BROOKLYN 1, N. Y. of cp for WBNR Beacon, N.Y., from Samuel Babbitt, et al., d /b as West Shore Bcstg. ULster 2-5600 Co., to WBNR Inc. Ann. Dec. 16. By order, Commission granted request by Electronics Industry Association and fur-

66 BROADCASTING, December 28, 1959 am application of from Dec. 11, 1959 to for WTVY Dothan, Ala., should not be 7, 1960, in proceeding on their extended time 4 Tri Bcstg. Co. (WONW) Defiance, March 15, 1960 to file comments to March 12 modified to specify operation on ch. in State further notice of inquiry which enlarged lieu of ch. 9. Action Dec. 15. Ohio. Action Dec. 15. scope of proceeding looking into possible Upon request by Interstate Bcstg. Inc. By Hearing Examiner Charles J. Frederick uses for fm SCA to include specific (WQXR) New York, N.Y., scheduled oral wider 9:30 a.m., Dec. 21, on its peti- Granted petition by Broadcast Bureau for data on subject of stereophonic broadcast- argument for from Dec. 15 to Dec. 22 to ing by fm stations. Comm. Bartley dis- tion for intervention in proceeding on ap- extension of time plication of Ulster County Bcstg. Co., for file proposed findings of fact and conclusions sented. Ann. Dec. 16. replies Jan. 15 to Jan. 22, 1960, let- new am station in Ellenville, N.Y. Action and for from WZIP Covington, Ky.-Directed that Dec. 14. in Moline, Ill., tv ch. 8 proceeding. Action ter be sent indicating that application to Granted petition by South Bend Tribune Dec. 15; granted petitions by Illiway Televi- change location of station (1050 kc 1 kw, D) (WSBT) South Bend, Ind., and allowed sion Inc., Community Telecasting Corp. and to Cincinnati, Ohio, indicates necessity of petition intervention in consolidated pro- Moline Television Corp. to correct transcript hearing. Churn. Doerfer and Comr. Lee ceeding on am applications of Florence in proceeding. Action Dec. 16. dissented. Ann. Dec. 16. Bcstg. Inc., Brownsville, Tenn., et al., with Upon oral motion by Broadcast Bureau, By memorandum opinion and order, reference to application of Fort Wayne and with consent of all parties, continued petition by Grundy hearing from Dec. 15 to Jan. 14, 1960, in Commission denied Bcstg. Co.; petitioner will be heard with of L. Bcstg. Co., Morris, Ill., to modify issues in reference to issues 3 and 5 in Commission's proceeding on applications Sanford consolidated proceeding, but added new order of designation for hearing in pro- Hirschberg and Gerald R. McGuire and issue, in light of their location and urban ceeding. Action Dec. 16. Fairview Bcstrs. for new am stations in and industrial characteristics, and other Cohoes -Waterveliet and Rensselaer, N.Y. relevant factors, to determine whether By Hearing Examiner J.D. Bond Action Dec. 14. Harvey, Evanston, Des Plaines, and Morris, Pursuant to agreements reached by all By Hearing Examiner Isadore A. Honig Ill., or any of them, may be considered parties at Dec. 15 prehearing conference, separate communities for purposes of sec - scheduled hearing for Feb. 23 in proceeding Scheduled prehearing conference for Jan. 307(b) and, should it be found that one or on applications of Waco Radio Co., Waco, 8, 1960 in proceeding on applications of Blue more of them may not be so considered, to Tex., et al. Action Dec. 16. Island Community Bcstg. Inc., for. new fm determine community in which each of Granted petition by Bill S. Lahm for station in Blue Island, Ill., et al. (Action latter is to be included for sec. 307(b) pur- leave to amend his application for new am was on examiner's own motion.) Action poses. Comr. Cross dissented to enlarging station in Wisconsin Rapids Wis., so as to Dec. 16. Dec. 16. by Verna On own motion, ordered that, unless ob- issues. Ann. submit verified statement Mrs. jection be filed by any of parties within five By memorandum opinion and order, Lahm indicating her willingness to cosign order, transcript of Commission denied petition by Transcript petitioner's note and to permit placing of days after release of application is in Sept. 22 hearing is corrected in various re- Press Inc., Dedham, Mass., to enlarge issues mortgage on her property; spects in proceeding on am applications of in proceeding involving eight applications consolidated proceeding with am applica- Bcstg. Co. Windsor, (including Transcript) for new am stations tion of The Tomah- Mauston Bcstg. Inc. The Tobacco Valley Wis. Action Dec. 15. Conn., and Telecolor Corp. (WTXL). West in Mass. and Conn. involving proposed use (WTMB) Tomah, Springfield, Mass. Action Dec. 14. of 1550 and 1570 kc. Ann. Dec. 16. Granted request by Charlotte Radio & Commission scheduled oral argument on Television Corp. (WGIV) Charlotte, N.C., By Hearing Examiner H. Gifford Irion ap- for certain corrections to record transcript January 21, 1960, in proceeding on am in proceeding on its am application; afford Granted joint request by Golden Gate plications of The Monocacy Bcstg. Co., on examin- Corp., Providence, R.I., et al., for contin- Gettysburg, Pa., Times and News Publish- five days for further corrections uance of hearing from Dec. 16 to Dec. 23 in Pa., and The er's own motion. Action Dec. 14. Dec. 15. ing Co. (WGET) Gettysburg, Postponed to Dec. 22 ruling upon petition consolidated am proceeding. Action Price Bcstrs. Inc., Frederick, Md. Ann. Miss., for Dec. 16. by Radio Mississippi, Jackson, By Hearing Examiner Forest L. McClenning leave to amend its am application, scheduled of KCRA Inc., for ex- Shelby County Bctsg. Co., Shelbyville, Dec. 21 for latest date to file responsive Granted request Ind; General Communications Inc., Lafay- pleadings to separate amendment proposals tension of time from Dec. 21 to Dec. 28 for ette, La.; KOMA Oklahoma City, Okla. - by Radio Mississippi, Birmingham Bcstg. Co. exchange of rebuttal exhibits in proceeding Designated for consolidated hearing appli- and Port Allen Bcstg. Co., and ordered that on application of Los Banos Bcstg. Co. for cations for new am stations to operate on oral argument upon pleadings will be am facilities in Los Banos, Calif. Action 1520 kc, DA -1, unl. of Shelby with 250 w. deemed to have been waived unless request Dec. 16. and General with 500 w, and application of therefore is made by Dec. 21; applications By Hearing Examiner Herbert Sharfman KOMA (1520 kc, 50 kw, DA -N, unl.) to are in consolidated proceeding with am ap- nighttime Ann. Dec. 16. On oral request by counsel for Santa change its pattern. plications of Cookeville Bcstg. Co., Cooke- Rosa Bcstg. Co., and without objection by A.F. Misch Coffeyville, Kan.; WBEL ville, Tenn., et al. Action Dec. 15. counsel for Broadcast Bureau, continued South Beloit, Ill.; Washington County Bcstg. By Hearing Examiner Basil P. Cooper Co.; E.D. Scandrett; Washington Home & Continued on page 71 Farm Radio Inc. Washington, Iowa; Iola Scheduled prehearing conference for Jan. Bcstg. Co., Iola, Kan.; KUDL Bcstrs. Inc.; Kansas City, Mo.; Iowa City Bcstrs. Inc., Iowa City, Iowa. -Designated for consolidated hearing applications for new am stations of Washington County, Scandrett, Iowa City, and Washington Home & Farm to operate on 1380 kc, 500 w, D; Misch and Iola to operate on 1370 kc, 500 w D, Iola with DA; WBEL to change from DA -2 to DA -N, continuing operation on 1380 kc, 5 kw, unl. and KUDL to change operation on 1380 kc from 1 kw, D to 1 kw -N, 5 kw -LS, DA -2; made KBTO Eldorado, Kan.; KCIM Carroll, Iowa; KGNO Dodge City, Kan.; KMUS Muskogee, Okla.; KWK St. Louis, Mo.; WKJG Ft. Wayne, Ind., WTTH Port Huron, Mich., parties to proceeding, and KHAK Cedar Rapids, Iowa, party respondent. Ann. Dec. 16. ACTIONS ON MOTIONS By Commissioner Robert E. Lee Granted petition by Armin H. Witten- berg Jr., for extension of time to Dec. 23 and Jan. 26, 1960, respectively, to file exceptions and reply to exceptions in proceeding on his application and that of Pasa- dena Presbyterian Church for new fm stations in Los Angeles and Pasadena, both California. Action Dec. 17. Granted petition by WGN Inc., for extension of time to Jan. 15, 1960 to file replies to exceptions and briefs by Capitol Bcstg. Co. and Broadcast Bureau in pro - ceeding on Capitol's application and that of W.A. Pomeroy for new am stations in East Lansing and Tawas City -East Tawas, Mich. Action Dec. 15. Granted petition by Beaumont Bcstg. Corp. for extension of time to Dec. 18 to file reply to exceptions of The Enterprise Co. in Beaumont, Texas, tv ch. 6 remand proceedings. Action Dec. 15. Granted petition by Broadcast Bureau for extension of time to Dec. 18 to file responsive pleadings to petition by Rossmoyne Corp. (WCMB) Harrisburg, Pa., for review of Chief Hearing Examiner's order denying petition for intervention and extended to Dec. 23 time to reply to opposi- tions in proceeding on am applications of Fredericksburg Bcstg. Corp. (WFVA) Fred- ericksburg, Va., et al. Action Dec. 15. By Chief Hearing Examiner COLLINSM James D. Cunningham Scheduled hearing on date shown: Jan. 18: tv rulemaking proceeding involving Columbus, Ga., and order directing WTVY Inc. to show cause why its authorization COLLINS RADIO COMPANY CEDAR RAPIDS DALLAS BURBANK BROADCASTING, December 28, 1959 67 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- Monday preceding publication date.) SITUATIONS WANTED 200 per word-$2.00 minimum HELP WANTED 250 per word -$2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE advertising require display space. All other classifications 300 per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Arn.Icmyrs: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). etc., sent to box numbers are sent at owner's All transcriptions, photos, risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

Help RADIO Wanted- (Cont'd) Help Wanted- (Cont'd) Announcers Announcers Morning man 6 to 9 then hit the street as Help Wanted- Management Wanted: Mature, experienced announcer. salesman. Must be experienced both catego- Must be reliable and good worker. Attrac- ries. Salary, draw, commission, car allow- January 1st opening for experienced man- tive position. Write Box 426R, BROAD- ance. WLDB, Atlantic City, N.T. ager- salesman. Carolina single market day - CASTING. timer. Excellent salary -commission arrange- Wanted, experienced announcer with first ment for hard worker. No drifters or Washington, D.C., indie has opening for ex- phone. WSYB, Rutland, Vermont. drinkers apply. Write Box 669R, BROAD- perienced, modern disc jockey. Send tape et CASTING. al. Box 539R, BROADCASTING. Play -by -play all sports and news editor combination opening. No board. KCOW Ra- We have the opportunity if you have the Combo man capable of good, straight "sell ", dio, Alliance, Nebraska. youth, experience, courage, and a small intelligent, record show work. Upstate New amount of cash. My recent birthday reminds York radio -tv station. Some tv booth work. Announcers losing jobs? Lack that profes- me that I am getting along, and we need a Send complete information, picture and sional sound? Audition tape not a polished strong, resourceful man who knows sales tape incorporating commercials, record in- showcase? See New York School of An- and programming and who is willing to tros, news to Box 608R, BROADCASTING. nouncing display ad in Help Wanted column. work for at least a year as a working sales manager. After the initial investment, stock Announcer, quick intro disc jockey, news- Technical out a man. Chance to sell. Large central New can be purchased of earnings over York market. Send tapes and resume to Box period of years. We are a single station 661R, BROADCASTING. 1,000 watt station in southeast has opening seriously considering multi- station opera- for chief engineer- combination announcer. tion. The first requirement will be your Western Pennsylvania radio station with tv Good salary and excellent working condi- ability to prove to us that you can become affiliate wants alert, experienced announcer tions for right man. Send resume, refer- a strong, honest leader in your work and ences and tape to Box 176R, BROADCAST- Box 691R, BROADCAST- not afraid to assume responsibilities. Send in the community. full details and picture to Box 662R, BROAD- ING. ING. CASTING. First phone operator. Experienced. Make Morning man for progressive station on more money through sales. 20 hours oper- Sales New England seacoast. Headquarters for ating. $100 weekly against commission. Con- rapidly growing chain of stations which tact KCHJ, Delano, California. 2 number 4 at present. Desire Northern Ohio medium market needs intelligent, First class engineer who can men, building for top grosses, experienced bright, lively announcer with emphasis on nouncing do some an- men only. Box 308P, BROADCASTING. good, bright music. Send tapes and salary and be helpful around the radio demands station, man or woman, needed January 18. with brief biographical sketch. WDOR, Sturgeon $125.00 weekly for salesmen. Also bonus Box 668R, BROADCASTING. Bay, Wisconsin. east and commission. Metropolitan market Have opening Engineer -opening for capable experienced coast. Opportunity unlimited. Box 865P, for good sports announcer first class license. BROADCASTING. who has had experience in play -by -play. Phone, wire or write Located in Ohio. Network station. A real Frank Laughlin, Chief Engineer, WGEM -TV for a Channel 10 and WGEM Radio AM -FM, $100 -$150 weekly guarantee plus commis- opportunity good sports man. Box Quincy, Illinois. sion and bonus plan for aggressive self - 673R, BROADCASTING. starter salesman. Top station Washington, Immediate opening D.C. market. Box 867P, BROADCASTING. Announcer- Louisiana station; first phone; no for first phone, experi- maintenance; daytime; excellent working enced engineer. Union scale, excellent em- conditions. ployee benefits. Contact Chief Engineer, If you're imaginative, creative, experienced Send references, family details WPEO, in radio sales, there's a job for you in the and tape; Box 683R, BROADCASTING. Peoria, Illinois. Phone 4 -9249. Pacific northwest. Sales management opportunities too. Write full details to Box 606R, Interested in a future? Major northeast mar- Production -Programming, Others BROADCASTING. ket needs fast paced dj. Modern sound. No top 40 shouters. Send air check, resume Box Copywriter and traffic assistant. Large met- Leading 5 kw in New England needs experi- 687R, BROADCASTING. ropolitan station. Top pay. Box 863P, enced salesman willing to plug. Excellent BROADCASTING. account list available. Guarantee and com- KBUD, Athens, Texas, seeking experienced mission. Act now, write Box 619R, BROAD- staff announcer. Salary open. Wanted: First class newsman. Must be hard CASTING. worker, have car. Good future for right Announcer with first phone for night shift. man. Send details to Box 427R, BROAD- You'll love KCOW Radio, Alliance, Nebras- CASTING. $700 ka. Permanency! averaging around $1000 00. Positionato Needed immediately. Experienced, alert be filled in next 60 -90 days. Good small mar- We need a morning man that likes to combo. radio newsman for opening on fast -pace, ket single station in southern Illinois. If you First class ticket, no maintenance. Adult top -flight news staff at number one sta- are really a sales manager and know your programming on commercial station. Must tion in major southwest market. Must be business, send resume of yourself and ac- be sharp announcer. Send tape and resume able to broadcast news as well as gather. complishments to Box 624R, BROADCAST- to WJBL, P.O. Box 808, Holland, Michigan. Pays top salary. Replaces man promoted ING. within organization. Send tapes and resume Wanted: Announcer with first ticket, no to Box 518R, BROADCASTING. Salesman: Experienced, $300. Month guar- maintenance. Apply WAMD, Aberdeen, Md. antee and strong commission. Good chance Experienced musical director to program all to move into sales manager position at more Start 1960 right! In the job you've been music, adult audience, midwest CBS affili- than double starting. Midwest small station. wanting for so long-at WBYS. If you are ate. Must have musical and programming Send full particulars to Box 625R, a good, sensible announcer who likes good experience. Top position directly respon- BROAD- radio in a good community and can handle sible to management. Write giving full de- CASTING. the morning shift, you'll like it here. Ap- tails. Box 623R, BROADCASTING. Rush re- plicants with a first phone especially wel- ply. January 1 start preferred. California, 50 kw in major market. Need come. WBYS, Canton, Illinois. two top notch, aggressive salesmen. Only Wanted about January 10th. Production pro- guys with track record will be considered. Announcer with first class ticket at Wiscon- motion man for 1 kw daytime radio station Send complete resumes and photos. Box sin resort area station. Send tape and per- in market of quarter million. Must be ag- 664R, BROADCASTING. sonal information WDOR, Sturgeon Bay. gressive in sales promotion, production and programming. Excellent opportunity with a California, KCHJ, Delano. Serves 1,300,000. Immediate opening staff announcer long on future. Please rush resume to Box 648R, Increasing sales staff. radio production spots. Send tape, photo, BROADCASTING. information Bill Frosch, WISH, Indianapolis. Wanted: Program director, dj's, and news- Michigan 5 kw daytimer has opening for an- men for one of the powerhouse independents Announcers nouncer. Excellent working conditions. on west coast. New owners taking over First class ticket helpful, but not essential. shortly in major California market. Don't Send tape and resume to WJBL, P.O. Box guess! ! Send tapes, photos, and resumes Modern number one format station in one 808, Holland, Michigan. now. Box 665R, BROADCASTING. of ten largest markets auditioning fast - paced, live -wire announcers. Key station Immediate opening for all- around announcer Washington, D.C. indie needs A -1 girl Fri- leading chain offers big pay, big opportu- at WGGO, Salamanca, N.Y. Send audition day, traffic some copy experience only. Send nity. Send tape to Box 864P, BROADCAST- tape and full details to Mr. George Pfleeger, resume, photo et al. Box 679R, BROADCAST- ING. WJTN, Jamestown, N.Y. .. ING.

68 BROADCASTING, December 28, 1959 Help Wanted- (Cont'd) Situations Wanted- (Csnt'd) Help Wanted- (Cont'd) Production-Programming, Others Announcers Technical

Wanted, copywriter for western Michigan Ready for change February. College grad. TV studio engineers for design, test, and radio station. Applicants must have some 24, single. 3rd, experienced announcing, field engineering. Rapidly expanding pro- experience, however, will consider trainee. board, copy, traffic, xmtr. 16 months present gressive company. All benefits, plus rapid State qualifications in first letter and in- job. Prefer southern California. Box 686R. advancement for qualified engineers. Foto- clude recent photo. Box 688R, BROADCAST- BROADCASTING. Video Laboratories, Inc. CE. 9 -6100. Cedar ING. Grove, New Jersey. Wanted: Experienced news man to handle Versatile, experienced, 5 years, employed. local news in three station market in up- eastern market, will relocate, top pay, fam- TELEVISION state New York. Pay open. Many benefits ily man. Box 689R, BROADCASTING. in this ideal picturesque community. Send immediately to Box 692R, Situations Wanted Management tape and resume Sportscaster -salesman. 5 year play -by -play. - BROADCASTING. Employed, married. Strong on all sports. Box 690R, BROADCASTING. Start the 60's with a top young tv news Newsmen -top flight station has immediate and /or public affairs director. One with opening for newsman's newman and be- B.S., M.S. top journalism school. With two ginner. Send tape to Fred Epstein, KSTT, First phone deejay. Good newsman. Good years in network newsroom, number two Davenport, Iowa. platterman. Lousy engineer. Box 685R, market. Now running tv news, top 10 mar- BROADCASTING. you Copywriter -young lady for midwest tv- ket station. Results guaranteed only if- radio operation. Radio commercial experi- want the best. Box 672R, BROADCASTING. ence necessary. Send personal resume to Topnotch dj- newscaster, moving sound. Per- WOOD, Grand Rapids, sonable, stable. Key market experience. -Programming, Others Continuity Director, "Phone before noon " -Evergreen 6 -6348. Production Michigan. Brooklyn, New York. Continuity director with solid experience in Experienced newsman wanted as assistant newspaper and regional radio plus limited in radio news while taking graduate work, Casey Clark, country and western dj and experience in television desires position beginning February. School of Journalism. barndance promoter. available, January 1st. with radio -tv combination, tv or agency in University of Iowa, Iowa City. WNAX, Yankton, S.D. Phone North 5 -2550. metropolitan area. Available January. Con- tact Box 626R, BROADCASTING. RADIO Attention Joe Holcomb; dad, where are Writer. Background; producer top show top you? Write Pat, Jay, WYSE, Lakeland, metropolitan market, tv production- direc- Florida. tor, copy chief and agency free lancing. Available immediately. Box 660R, BROAD- Situations Wanted - Management Fresh personality, who likes people, intelli- CASTING. gent, reliable, and willing to work his way California manager -18 years, excellent ref- to the top. Recent pro school graduate look- erences- guarantee profits. Available im- ing for experience and polish. All I ask is FOR SALE mediately. Box 547R, BROADCASTING. to make a living. Contact Richard Wade, 1318 S. Gunderson, Berwyn, Illinois. Experienced, creative executive will manage Equipment with view to possible ownership, lease or outright purchase. Box 666R, BROADCAST- Technical ING. Ampex 401Á's overhauled in good shape $400.00. Box 670R, BROADCASTING. Wanted -Opportunity to make your station year experience with 250 watt Wyoming more successful in 1960. Verl Bratton, Man - station. Operate board and handle news Tape recorders for sale. Bell "Cub Corder" agement Consultant, 1205 LaPaloma Way, and dj show properly. Restricted ticket. complete with charger and mike. Good con- Colorado, Springs. Will be in Chicago first William Huntington, 9952 Schiller, Franklin dition $50. Stancil.Hoffman "Minitape" week January. c W.O. Rice. Harris Trust & Pk., Ill. Gladstone 5 -7990. model ##M5A complete mike and charger, Savings. fair condition $20.00. Box 676R, BROAD- CASTING. Production -Programming, Others Gates fm 250B with two multiplex channels, Sales in excellent operating condition. Used six Want a girl who's fine and dandy? Old months. Going to higher power. Box 678R, enough to be quite handyy? But young BROADCASTING. Professional salesman-announcer, five year enough to be spry? is success in present location. Available . an- G uary First. Can't stand rock n' roll. Box box a try. Box 6778677R, RCA studio equipment, used only 31Z years: .667R, BROADCASTING. Audio console BC -6A two- channel; 3 BQ -2A 'Twas the night before ratings and all over turntables. Like new. Any or all at great Growing operation medium -large market. town, Not a manager was smiling; they all savings. KATI, Casper, Wyoming. Young, aggressive, experienced manager - wore a frown. When what to their wonder- sales manager available. Background multi- ing eyes should appear, But an ad placed in Gates sta -level amplifier. 18 months old. ple operation. National -local sales experi- B -T which give them all cheer. Ho -Ho all Used 12 months. $150.00. KWVY, Waverly, ence. Create sales, promotion, programming you managers, and men who own stations. Iowa. ideas. Check today! Box 671R, BROAD- There's available as PD the best man in the CASTING. nation: A man with ideas and willingness, Video monitors. Closed circuit and broad- sir; With valuable experience gained over cast. Foto -Video Laboratories Inc., Cedar the years. So delay not a moment, not even Grove, New Jersey. CE 9 -6100. Announcers a fraction, But rush to your typewriter and speed into action! On managers. on owners; Presto disc cutter type 160 microgroove 50 you, plagued with misfortune! Let's hear watts amplifier. 16 inch turntable complete Box $275.00. Jordan, 1305 Jonesboro Rd., Atlanta Sports announcer, seven years background from you quick! This ad cost a fortune! 15, Ga. ppCA$TINGpreferences. Box 405R, 680R, BROADCASTING. BRÓAD Microwave transmission line- Andrew 1%" News director. Currently news director of Rigid 51.5 ohm, teflon insulated. Large Town and country dj, available. Reliable, large am station in major midwest market. quantity with connectors, ells, references, know radio. Not corn, metropol- salary complete itan type show. Box 655R, BROADCAST- Three years present position: current hardware, cables and dehydrating equip- ING. ten thousand. Consider less if offer includes ment. New. Unused. Bargain. Sierra -West- counter -balancing features. Air work as ex- ern Electric Cable Company. 1401 Middle ecutive only; no staff. Age 26; married, fam- Harbor Road, Oakland 20. California. Gal Friday. Travel anywhere for radio sta- ily: homeowner. Ten years radio and tele- tion job. Announce too. Box 656R, BROAD- vision: staff and news. College background. CASTING. Box 681R, BROADCASTING. Ampex 401 professional tape recorder in case. 7i, and 15 speeds, full tack. Best offer Announcer /sales. Needs opportunity. Will by February 1 takes it. Currently in opera- offer sincere hard effort. References, tape. New England. New York. west coast news tion. Contact Wes Miller at Southern Baptist Box 657R, BROADCASTING. department. Newsman: College degree, pro- Radio -TV Commission. 6248 Camp Bowie fessional schooline. first phone. 3 years N.D. Blvd.. Fort Worth 16, Texas. Phone PErsh- Sales /announcer. Knowledge time sales. Can at i and 5 kw- midwest. Age 28, married, ing 8 -2188. announce too. Negro. Anywhere. Box 658R, good references. For details, Box 684R, BROADCASTING. BROADCASTING. TO BUY Top showman! Announcer -production man, WANTED fast pace with showmanship for active TELEVISION listening that sells. Good voice. State's No. Equipment 1 station. Box 659R, BROADCASTING. Southern California, top sports, good news, Help Wanted -Technical STL microwave system, 900 me band, good, easy listening d'. Family, 26, 6 years experi- used. Also assoc. equipment. Write James ence play -by -play. Require between seven B. Holder, WHYL, Carlisle, Penna. and eight thousand per year. Box 674R, Studio engineer wanted with first phone BROADCASTING. license. Experience not mandatory. Chief Engineer, WECT, Wilmington, N.C. MISCELLANEOUS Announcer -Married, 35, would like change after working 6 years in east. Experienced One or more first class colored tv operators in all phases of broadcasting, news spe- to work in Puerto Rico. Reply to Carl H. Production radio spots. No jingles. Free au- ciality. Tape, etc. upon request. Box 675R, Butman, 892 Nat'l Press Bldg., Washington dition tape. M -J Productions, 2899 Temple - BROADCASTING. 4, D.C: . . ton Road, "Cohnnbus; 'Ohio:...:.:::

BROADCASTING, December 28, 1959 69 INSTRUCTION Employment Service

F.C.C. first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood, Dollar Seattle, Kansas City, and Washington. Write RADIO - TV - ADV. for our free 40 -page brochure. Grantham School of Electronics, 3123 Gillham Road, Top job placements in the dynamic south- Kansas City 9, Missouri. east. Hundreds of job openings. for With pride we announce the opening of our Announcers Engineers new broadcasting school. Twelve weeks in- Disk Jockeys Copywriters tensive, practical training in announcing, programming, etc. Brand new console, turn- News Directors Salesmen Dollar tables, and the works. Reservations only. Elkins School of Broadcasting, 2603 Inwood Free registration -Confidential Road, Dallas, 35, Texas. Professional Placement you can't beat a Highly effective review for FCC phone exams. Very inexpensive. Free literature. 458 Peachtree Arcade classified ad in getting "Instruction Unlimited ", Box 10634, Jack- Atlanta, Ga. top -flight personnel son 9, Miss. Sam Eckstein JA 3-4841

Be prepared. First phone in 6 weeks, Guar- anteed instruction. Elkins Radio License School of Atlanta. 1139 Spring St., N.W., Atlanta, Georgia.

Since 1946. The original course for FCC 1st STATIONS FOR SALE phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting January 6, March 2, May 4, June 29, 1960. J' {:¡ ij ::S:::;2iiir:'::J:;: }i iS: ?.L:i: :1.:: }t:%iJJf'ai2i+ }C For information, references and reserva- +:'2Y : <ò:"< }.i:vt6ß:2i \.i:? tions write William B. Ogden, Radio Opera- Pacific Northwest Metro I CAN HELP YOU tional Engineering School, 1150 West Olive Fulltime facility in one of the better FIND Avenue, Burbank, California. Northwest markets. Presently gross- A GOOD BUY ing $10,000 monthly, but can do Verl Bratton, Yes, our graduates get good jobs as an- much better with local owner-man- Management Consultant 4 nouncers, writers, salesmen, licensed opera- agement. $200,000 with $50,000 1205 LaPaloma Way, tors, managers, owners. 15 years experience down. Balance on excellent terms. training men who now work in southern Colorado Springs. ;P radio -tv. Lower prices, time payments, as- Box 620R, BROADCASTING sured placement. Keegan Technical Insti- ...:. 4'acv:..iviiii:hii:6:vii.i:::i:i!ti4i:Fi::: }ii: ^:i:v.:4. J.'S:Ltiimii..ï.9 tute, 207 Madison, Memphis, Tennessee. 7 THE PIONEER FIRM OF TELEVI- o SION AND RADIO MANAGEMENT FCC license in 6 weeks. Classes January FOR SALE I 18th and March 14th. Pathfinder method in- O FM billing over / CONSULTANTS 0 AM & Radio Station sures your success. Ninety percent of grad- 1 ESTABLISHED 1946 O in three months with uates pass the first- ticket examination, the $25,000 last / NEGOTIATIONS MANAGEMENT first time taken. Seating limited. Reserve 0 a profit of about $2,500 per month. I APPRAISALS FINANCING O your seat now! Pathfinder Radio Services, with 1 S. 0 Southern market population HOWARD FRAZIER, INC. 510 16th St., Oakland, California. 1 0 over 250,000. Price is $125,000 1736 Wisconsin Ave., N.W. / Washington 7, D. C. 0 with good terms. I FCC first phone license in six weeks. Guar- Box 663R, BROADCASTING o anteed instruction by master teacher. G.I. tiO approved. Request brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Great Lakes area. 1 kw day, making money. Texas. }C=j} $175,000 29% = Southern California full - time regional. Growth area. Making money. RADIO By Owner 250 w full time. Good Top rated. County population over 200,- net profit. Fast growing City -lots 000. $275,000 on good terms = Rocky of industry modestly priced no Mt. major market fulltime regional. Nice Help Wanted- Announcers - - profits. Good operation. $250,000 only brokers. 22% down = West Coast major market Box 682R, BROADCASTING ji high power FM. Over a million FM homes ANNOUNCERS in coverage area. $192,000 with about LACK THAT PROFESSIONAL SOUND? AUDI- 27% down = Others $48,000 to $1,250,. TION TAPE NOT A POLISHED . . . SHOW - CASE') 000 from coast to coast. PATT McDON- ADVANCED PROFESSIONAL coaching with ALD, Box 9266, Austin, Tex. GL. 3 -8080 NEW YORK BROADCASTERS. Our tapes are Ala. Single 500w 58 M terms or in the East contact Jack Koste, 60 E. job getters. Ask to hear sample. Va. Single 1kw -D 80 M terms 42nd, NY 17, NY. MU. 2-4813. "Let us analyze present tape. NO CHARGE." Iowa Single 1kw -D 125M terms * Call . . . MR. KEITH . . . SU 7 -6938. ** La. Single 250w 45M terms NEW YORK SCHOOL OF ANNOUNCING & SPEECH Calif. Single 250w 65M terms 160 West 73rd Street * * *BY APPT. ONLY Minn. Single Lkw -D 105M terms New York 23, N.Y. SU 7 -6938 Ky. Single 1kw -D 100M terms Small -D NORMAN & NORMAN Fla. Lkw 90M terms I N C O R P O R A T E D Ariz. Small Lkw -D 65M terms Brokers - Consultants - Appraisers cdxQntgp4p4,- *"Xe Fla. Small 5kw -D 50M terms N.Y. Medium ikw -D 150M terms RADIO -TELEVISION STATIONS DEEJAYS J" La. Medium Lkw 150M terms Nation -Wid Service NEED MATERIAL? TRY OUR NEW Experienced Broadcasters - Miss. Metro 1kw -D 75M terms Confidential Negotiations MONTHLY SERVICE -It'll make you the Ga. Metro 5kw 200M terms Fla. 175M terms Security Bldg. Davenport, Iowa most talked about DJ in town (We don't § Metro 250w Fla. Large 5kw 165M terms guarantee what they'll say). A monthly Metro 175M terms Ala. 1kw -D `"*"*" ^^'STATIONS FOR folio of humorous quips and chatter § N.E. Major Lkw -D 325M terms SALE') Fla. Major 250w 250M terms Ours is a personal service, designed to comedy commercials . . . topical fit and § And Others your finances, your qualifications record intros, etc. . . . Whether you PAUL H. your needs. swing or have a relaxed pace-this is C H A P M A N COMPANY If you are in the market for either an what you've been looking for. A service § INCORPORATED AM, FM or TV station anywhere in the exclusively for DJ's by DJ's. Six month § MEDIA BROKERS country be sure to contact us at once. & a subscription $10.00 -One year $18.00. Atlanta JACK L. STOLL ASSOCIATES Chicago Please address: 6381 Hollywood Blvd. § DJ PROGRAMMING SERVICE New York 1182 W. Peachtree Los Angeles 28, Calif. P.O. Box 4703 Dallas 6, Texas § San Francisco Atlanta 9, Ga. H011ywood 4 -7279 tO:t.Ot4+llx0' tp +t/y+t.OxO 70 BROADCASTING, December 28, 1955 Valley Inc. Req: 1340kc, 250w, lkw -LS, 67 1340 kc Sun Continued from page WBGN Bowling Green, Ky. -0.25 ND D- unl. IV (now in operation with new station). BP- 12492 -WHAL Shelbyville, Tenn., The hearing from Dec. 17 to Jan. 18, 1960 in Broadcasting Inc. Has: 1400kc, application KYAP Ruidoso, N.M. -0.25 ND unl. -IV Shelbyville unl. Santa (now in operation with new station). 250w, unl. Req: 1400kc, 250w, lkw -LS, new am sttation SantasRosa, alf. Action BP -12496 -WFAU Augusta, Me., Twin City Dec. 15. 1430 kc Broadcasting Inc. Has: 1340kc, 250w, unl. Scheduled prehearing conference for Jan. Ashland, Va. -1 ND D -III. New. Req: 1340, 250w, lkw -LS, unl. 7, 1960 in tv rulemaking proceeding in- 5D DA -N unl. on order di- WNAV Annapolis, Md. -IN BP -12501 -NEW Hoquiam, Wash., Twin volving Columbus, Ga., and (PO: 1430 kc DA -N unl. no change in night- Broadcasting Co. Req: 1560kc, 1 kw, recting WTVY Inc., to show cause why its time operation). Cities authorization for WTVY Dothan, Ala., D. should not be modified to specify operation BP- 12502 -NEW Beaufort, S.C., Lower ch. 9. Action Dec. 16. BROADCAST ACTIONS South Carolina Broadcasting Co. Req: on ch. 4 in lieu of unl. Upon request by CHE Bcstg. Co., con- By Broadcast Bureau 1490kc, 100w, tinued hearing from Dec. 18 to Feb. 18, 1960, BMP- 8303 -WHEW Riviera Beach, Fla., and scheduled Feb. 11 for applicant to Actions of December 10 Public Service Broadcasting. Has CP: 1600kc, lkw, D. Req MP: 1600kc, lkw, DA -N, furnish Broadcast Bureau and examiner WDDY Gloucester, Va. - Granted relin- copies of its proposed exhibits, in proceed- quishment of positive control by Arthur unl. ing on CHE's application for new am station Lazarow through transfer of stock to Joan BP- 12505 -KYJC Medford, Ore., Medford in Albuquerque, N.M. Action Dec. 17. R. Lazarow. (Stock to be held as joint Printing Company. Has: 1230kc, 250w, unl. Elizabeth C. Smith tenants.) Req: 1230kc, 250w, lkw -LS, unl. By Hearing Examiner Hop - joint motion by George T. Hem- KDIA Oakland, Calif.- Granted mod. of BP- 12506-WHOP Hopkinsville, Ky., Granted indefinite license to change name of KDIA Inc. kinsville Broadcasting Inc. Has: 1230kc, reich and Patteson Brothers for 250w, unl. Req: 1230kc, 250w, lkw -LS, unl. continuance of oral argument and further WSPD -FM Toledo, Ohio- Granted cp to for 9 a.m., BP- 12507 -NEW Brunswick, Ga., Harry hearing conference scheduled change trans. location to 1701 N. Stadium D. Dec. 15 in proceeding on their applications Rd., Oregon, Ohio, install new type trans., Llewellyn Boyer Jr. Req: 790kc, 500w, for new tv station to operate on ch. 8 in decrease ERP to 5 kw, increase ant. height BP -12509 -NEW Klamath Falls, Ore, Sky- Jonesboro, Ark. Action Dec. 14. to 800 ft., and make changes in ant. system. line Broadcasters Inc. Req: 1010kc, lkw, D. KARO (FM) -KQRO (FM) Houston & Dal- BP- 12510-NEW Reedsport, Ore., Oregon PETITION FOR RULEMAKING las, Tex. -Granted mod. of cps to change Coast Broadcasters. Req: 1470kc, 5kw, D. Springfield Television Broadcasting Corp., type trans. BP- 12512-WWRI West Warwick, R.I., Springfield, Mass. -Requests allocation of WSBC -FM Chicago, Ill.- Granted mod. of Grelin Broadcasting Inc. Has: 1450kc, 250w, ch. 20 to Lebanon -Hanover, N.H. White cp to change type trans. unl. Req: 1450kc, 250w, lkw -LS, unl. River Junction, Vt. area by making follow- changes: WMOZ Mobile, Ala.- Granted mod. of cp BP -12513 -NEW Okeechobee, Fla., Sugar - ing proposed Add Delete to change type trans. land Broadcasting Co. Req: 1570kc, lkw, D. WDBF Delray Beach, Fla.- Granted mod. BP -12515 WFMH Cullman, Ala., The Voice Hanover, New Hampshire *26 *27 of cp to change trans. location, change of Cullman. Has: 1460kc, 5kw, D. Req: 1480kc, Lebanon- Hanover, N,H. & studio location address as trans. 500w, 5kw -LS, DA -N, unl. Vt. 20 to same White River Junction, (W. Atlantic Ave. & Homewood Blvd.), BP- 12517-WSMN Nashua, N.H., 1590 Worcester, Mass. 27 20 change trans. and make changes in ground Broadcasting Corp. Has: 1590kc, 5kw, DA -D. Stamford, Conn. 55 27 system. DA -1, unl. Berlin, N.H. 26 Req: 1590kc, 5kw, Ann.- Dec. 18. BP- 12520-KWHW Altus, Okla., The Altus New FCC processing line announced Broadcasting Co. Has: 1450kc, 250w, unl. NARBA Notifications Req: 1450kc, lkw -LS, unl. Following applications are at top of BP- 12521 -NEW Port Angeles, Wash., John List of changes, proposed changes, and W. Mowbray. Req: 1290kc, 250w, lkw -LS, corrections in assignments of U.S. standard am processing line and will be con- unl. broadcast stations modifying appendix con- standard broad- sidered by FCC beginning Jan. 23, Corn- BMP- 8307 -WCBQ Whitehall, Mich., Paul taining assignments of U.S. A. Brandt. Has cp: 1490kc, 250w, unl. Req: cast stations attached to recommendations mission has announced. Any new appli- 250w, lkw-LS, unl. of North American Regional Broadcasting mp: 1490kc, Agreement meeting January 30, 1941, as cations or changes in current applica- BP- 12527 -WMMS Bath, Me., Winslow amended. tions that may conflict with those that Turner Porter. Has: 730kc, 500w, D. Req: 630 kc 730kc, lkw, D. follow must be filed with FCC by close BP- 12529 -WAMD Aberdeen, Md. Harford KSXX Salt Lake City, Utah -(assignment Has. 500w, of call letters). of business Jan. 22 in order to be con- County Broadcasting Co. 970kc, 730 kc DA -D. Req: 970kc, 500w, DA-2, unl. KSVN Ogden, Utah- (change in call let- sidered. BP- 12531 -NEW Winchester, Va., Frederick ters from KKOG). County Broadcasters. Req: 1480kc, lkw, D. Applications from the top of proc- BP -12532-WALL Middleton, N.Y., Corn- 980 kc cessing line: munity Broadcasting Corp. Has: 1340kc, KVER Clovis, N.M. -(change in call let- 250w, unl. Req: 1340kc, 250w, 1 kw -LS, unl. ters from ICICA),. BMP- 2562 -WHOW Clinton, Ui., Cornbelt BP- 12533 -NEW Thomaston, Ga., Thomas- 1150 kc Broadcasting Co. Has: 1520kc, lkw, D. Req: ton Radio. Req: 1590kc, 500w, D. KAGO Klamath Falls, Ore. -(change in 1520kc, 5kw, D. BP- 12534 -NEW Arecibo, PR., Jose Donate call letters from KFJI). BMP- 6256 -WDON Wheaton, Md., Com- Casanovas. Req: 1460kc, 500w, lkw-LS, unl. mercial Radio Equipment Co. Has: 1540kc, 1320 kc BP -12535 -NEW Traverse City, Mich., D.C. 250w D. Req: 1540kc, lkw, D. Summerford. Req: 1310kc, lkw, D. WEET Richmond, Va.- (change in call B2 -P- 4430 Fostoria, Ohio, Fostoria WLLY). -NEW BP- 12538 -WBAB Babylon, N.Y. Babylon - letters from Broadcasting Company, Req: 1510kc, lkw, D. Bay Shore Broadcasting Corp. Has: 1440kc, 1370 kc BP-5777--NEW Kewanee, Ill., Kewanee 500w, D. Req: 1440kc, lkw, D. KTPA Prescott, Ark. -0.5 ND D -III (now Broadcasting Co. Req: 1530kc, 250w, D. BML- 1789 -KWSC Pullman, Wash., Wash - in operation with new station). BP- 5798 -NEW Painesville, Ohio, William igton State U. Has: 1250kc, 5kw, Day S -KTW H. Miller. Req: 1510kc, 250w, D. N. 1250kc, 5 kw, unl. 1390 kc BP- 6784 -NEW Corpus Christi, Tex., James Req: KJAM Madison, S.D. -0.5 ND D -III (now Rascoe. Req: 1560kc, 250w, D. BP- 12543 -KZUN Opportunity, Wash., in operation with new station). BP- 8771 -WNEX Boston, Mass., The North- KZUN Inc. Has: 630kc, 500w, D. Req: 630kc, WPLM Plymouth, Mass. -5 DA-D D -III ern Corp. Has: 1510kc, 5kw, DA -1, unl. Req: 1 kw, D. (now in operation with increased power). 1510kc, 5kw, 10 kw -LS, DA -2, unl. BP-12546--NEW El Reno, Okla., Charles L. 1450 kc BP- 9365 -NEW Port Lacaca, Tex. Uvalde Cain. Req: 1460kc, 5kw, D. Broadcasters. Req: 1560kc, 500w, D. BP- 12547 -NEW Clayton, Ga., Blue Ridge WOGA Chattanooga, Tenn.- (change in BP- 10238 Carl H. call letters from WAGC). -NEW Shelton, Wash. Broadcasting Inc. Req: 1570kc, lkw, D. Deiz. Rea: 1500kc, 500w, D. 309(b) letters issued: 1490 kc BP- 10483 -KXRX San Jose, Calif., San KKAN Phillipsburg, Kan. -(assignment of Jose Broadcasting Co. Has: 1500kc, lkw, BP- 12484 -WDUN Gainsville, Ga., North- DA -1, unl. Req: 1500kc, 1 kw, 10kw -LS, DA- east Georgia Broadcasting Co. Has: 1240kc, call letters). 250w, unl. Req: 1240kc, 250w, -LS, -N, WKVT Brattleboro, Vt.- 0,25 -ND unl. -IV 2. unl. lkw DA (now in operation with new station). BP -11214-NEW Bunkie, La. Bunkie Broad- unl. casting Co. Req: 1540kc, 250w, D. 1540 kc BP-12277--NEW Xenia, Ohio, James E. & License Renewals WJMJ Philadelphia, Penn.-50 DA -D D -II George W. Vaughn. Req : 1500kc, 250w, D. (now in operation with increased power). BP- 12476-WIGM Medford Wis., WIGM Following stations were granted renewal 790 kc Inc. Has: 1490kc, 250w, unl. Req: 1490kc, of license: 250w, lkw -LS, unl. KENM Portales, N.M.; KFOX Long Beach, NEW Blanding, Utah -1 ND -D -III. BP- 12478-WBAC Cleveland, Tenn., WBAC 800 kc Calif.; KTIP Porterville, Calif.; KRKC King Inc. Has: 1340kc, 250w, unl. Req: 1340kc, City, Calif.; KFOX -FM Long Beach, Calif.; WKEE Huntington, W.Va.- (change in call 250w, lkw -LS. unl. letters from WHTN). BP- 12479 -WMMB Melburne, Fla. Indian KJML(FM) Sacramento, Calif.; KOWL Bi- River Radio Inc. Has: 1240kc, 25Ów, unl. jou, Calif.; KMBY Monterey, Calif.; KCMJ 990 kc Req: 1240kc, 250w, lkw -LS, unl. Palm Springs, Calif.; KLPR Oklahoma City, WEER Southern Pines, N.C. -5 ND D -II BP -12480 NEW Boise, Idaho, John B. Kluk- Okla.; KHSL Chico, Calif.; KSON San Diego, (row in operation increased power). kert. Req: 860kc, lkw, D. Calif.; KDWC(FM) West Covina, Calif.; 1050 kc BP- 12486-KALL Salt Lake City, Utah, KSOX Raymondville, Tex.; KFAC & aux., WSUG Fla. Salt Lake City Broadcasting Inc. Has: 910kc, Clewiston, -0.25 ND D -II (now lkw, DA -N, unl. Req: 910kc, lkw, 5kw -LS, Los Angeles, Calif.; KXO El Centro, Calif.; in operation with new station). DA -N, unl. KTYM Inglewood, Calif.; KOXR Oxnard, 1310 kc BP -12487 -NEW Portsmouth, N.H., Sea- Calif.; KIBE Palo Alto, Calif.; KACE River- (KARA Albuquerque, N.M. -1 ND D -III coast Broadcasting Corp. Req: 1380kc, lkw, side, Calif.; KPAS Banning, Calii; KIKK (*ow in operation with new station). DA -N, unl. Bakersfield, Calif.; KVIP Redding, Calif.; F 1330 kc BP- 12488 -WIKC Bogalusa La., Curt KWTC Barstow, Calif.; KHEP Phoenix, Siegelin. Has: 1490kc, 250w, unl. Req: 1490kc, WFAA WTRX Flint, Mich. -(change in call let - 250w, lkw -LS, unl. Ariz.; WGN & aux. Chicago, Ill.; ters from WBBC). BP- 12489 -NEW Sun Valley, Idaho, Radio Dallas, Tex.; WRAP Fort Worth, Tex. BROADCASTING, December 28, 1959 (FOR THE RECORD) 71 ur primary purpose in programming any film is entertainment. But when we have an opportunity to entertain our viewers and also teach them how to save their lives, that's public service plus! We use American Cancer Society films regularly because they do a fine job of combining education with entertainment." Joel Chaseman, Program Manager for WJZ -TV, Baltimore, has a reputation for unusual imagination in selecting topnotch programs which reach and teach his audiences. This fall he went all out with TACTIC, our new series of half -hour shows, programming all six in one week -in prime evening timé. These shows reach audiences with "names" such as Celeste Holm, Steve Allen, Alfred Hitchcock, Wally Cox. The stars utilize . their well -known talents for comedy, romantic drama, mystery, etc., to teach sound attitudes about cancer which can save lives now. TACTIC was produced by NBC in cooperation with the Educational Television and Radio Center and the American Cancer Society. Complete promotional material is supplied with the series. See TACTIC and our other free films ...now. Contact the American Cancer Society Unit in your community or write to AMERICAN CANCER SOCIETY 521 West 57th St., New York 19

72 BROADCASTING, December 28, 1959 background, Bob Ferguson has reached OUR RESPECTS TO _ a firm conclusion - television is the most perfect system of communications ever devised by man. He believes, Robert Willi Ferguson too, that the electronic art is in its in- fancy, foreseeing vast developments in The ranks of broadcast executives conducted under NAB auspices at the color and countless other fields. These are replete with ex- newspapermen who graduate business school. beliefs are supported by the technical experience he gained in the Navy. learned their early lessons in the com- As communications officer and later municating arts in the city room and signal officer on the carrier Bennington Delegates management tasks As the sales staff. That's the background of in World War II he took part in operation of a tv station became more Robert . W. Ferguson, executive vice the Iwo Jima, Okinawa and other he delegated more and more president of WTRF -TV Wheeling, W. complex, strikes, being released to inactive duty his management problems to depart- Va. And like some other broadcasters, of in 1946 as a lieutenant j.g. Returning ment heads and set up an administra- he took a pre -journalistic course by de- to Bellaire, he found himself in broad- tive type of operation. Last summer at livering newspapers to front doors. casting when the newspaper decided to the NAB Harvard clinic he was one of of While at Lakewood High (class set up an am -fm operation in the city. many diligent students who studied from 1932), in a Cleveland suburb, he de- Head of WTRF -TV Bob Ferguson 7 a.m. to around midnight. In the class- Cleveland Plain Dealer to livered the put WTRF on the air in late 1947 as room sessions he took an active part in pick up pocket money and incidentally station manager and a few months later discussions, fencing with professors and his legs for tennis. He was toughen started preparations for a television ap- fellow broadcaster -students. skilled with the racquet and eventually plication. By the time WTRF -TV took this still youngish on a team that won the Ohio The civic record of played the air in 1953 he had become execu- championship. executive-he was born June 18, 1913 tive vice -president and general manager -is practically a roll call of public For three years young Mr. Ferguson of the radio properties. These were sold service and business organizations. A bakery job, entering Ohio held down a in late 1954 and he became head of the list of memberships and titles fills a career was State U. His scholastic video property, serving the Wheeling - typewritten page, ranging from retail- campus activity, marked by extensive Steubenville areas, and a member of the ing organizations to symphonic and including assistant business manager of board of WTRF -TV Inc. charitable groups. Among industry af- daily newspa- the Lantern, university In 1952 he was elected president of filiations are Radio & Tv Executives presi- per. Campus honors included Ohio Assn. of Broadcasters & Telecast- Society, New York; Overseas Press presidency dency of the Student Senate; ers as well as a member of the MBS Club, New York; Academy of Radio & Delta fraternity; secre- of Phi Gamma Affiliates Advisory Board. Interestingly, Television Arts & Sciences and Pitts- tary- treasurer of the Student Senate, he has held similar positions in compar- burgh Radio & Tv Club. and many other honors. able industry operations-president of Bob Ferguson is an avid reader and Scripps -Howard Stint In his senior the West Virginia Assn. of Broadcast- book collector. Currently he is interested year at the university he worked part - ers. (He's immediate past president) in Thomas Jefferson but he is a student the Scripps -Howard news bu- and member of the NBC Television Af- of general history. If he decides to re- reau in Columbus. During vacations he filiates Board of Delegates (elected vice tire in another two decades he will in- worked for American Chicle Co.; chores chairman last Nov. 12). One of his dulge three hobbies -sketching, writing at school included space selling for col- achievements in the West Virginia asso- and photography. Meanwhile he goes in lege football programs and waiting on ciation was to revise the entire dues for golf and gin rummy. Often he can tables. He met Dorothy Denison, a structure. brighten a routine business trip by tour- member of the same class, during his Against his newspaper, radio and tv ing a strange course with a golfing student days. They were married four friend. He still enjoys tennis and is months after graduation, and now have fond of swimming. a daughter, 9. Bob's first job after leaving Ohio State Hail fellow Bob is easy to know. was on the Marinette (Wis.) Eagle -Star. He is quietly aggressive and friendly. The next year he moved back to Ohio, He oozes enthusiasm, a trait that has becoming advertising manager of the been helpful in his roles as salesman Daily Record in Wooster, one of the and manager. Around Wheeling's tri- newspapers owned by the Dix family, state area he is renowned for his leader- which also is interested in ownership of ship in community projects. WTRF -TV and other stations. A year One thing about his golf -it offers later he was transferred to Martins interesting competition plus a chance Ferry, Ohio, as advertising manager of to size up his golfing companions as the Daily Times. The Dix interests soon they react to match situations. At home bought the Leader at nearby Bellaire, he goes for a big, thick steak broiled and Bob became business manager of over his patio grill. He likes fireplaces, the merged Times-Leader. Bellaire and too, and has an extra one in the recrea- Martins Ferry are a few minutes drive tion room. The landscaping of his home out of Wheeling. shows his interest in flowers and shrub- World War II took three years of bery. Bob's career. After duties at Holly- As to the inevitable traveling inherent wood, Norfolk, and other bases he was in the industry, he submits to heavy graduated from Navy Communications mileage but would much rather sit School at Harvard. Last summer he around the house. His industry activi- returned 4o- Harvard as a member of WTRF -TV's FERGUSON ties reflect .the, zeal characteristic of his the first broadcast management seminar To tv via the newspaper route business and community activities.

BROADCASTING, December 28, 1959 73 EDITORIALS Happy New Year trade practice is illegal, the FTC has the duty to prosecute under the appropriate law. If a practice is legal, it should TITLE of this piece was not selected in addled dis- be exempt from FTC attack. When the FTC, or any other THEregard of the distressing prospects that face many of our regulatory agency, begins to attempt suppression of prac- readers. tices which are legal but which the agency happens to It is true that the eve of 1960 will hardly be the occa- dislike, it is beginning to look like Big Brother. sion for joyous celebration. Among broadcasters paper Plainly the FTC under its incumbent leadership is out hats will not be de rigueur when the horn blows at mid- to make a record as a strong agency. The FTC was quick night Dec. 31. to capitalize on the television quiz scandals (which had Yet there is good reason to be soberly optimistic about nothing whatever to do with fraudulent advertising). Tele- 1960. It could be the year of broadcasting's greatest gain, vision was in the news when the FTC announced a vastly if broadcasters themselves make it so. It could be a year accelerated program of monitoring television commercials. of loss if broadcasters fail to seize their opportunities. When payola became a news topic, the FTC moved into The possibilities of gain or loss have been discussed at that field. It quickly issued complaints against record man- length in these columns during recent months. Gains will ufacturers and distributors. be measured by the degree to which broadcasters them- As long as the FTC proceeds in orderly accord with the selves assert both their authority and responsibility over law, it deserves commendation. What we fear is that the radio and television. Losses will be measured by the degree agency will be tempted, by the vision of big headlines, to go to which others -including agencies of government -par- beyond its proper scope. ticipate in the control of broadcasting. Broadcasters. have one conspicuous advantage favoring them at this important moment of their history. There is no serious economic problem now confronting them. In Legal minds in conflict general business was good in 1959 and promises to stay T IS gratifying to note (BROADCASTING, Dec. 21) that good in 1960. Broadcasters can cope with the great ethical Attorney General Rogers holds that broadcasters can and issues times having also moral of the without to worry agree among themselves upon "codes of good practice" as about unusual economic troubles. one means of controlling advertising excesses or improving So we with New say, reason: Happy Year. A year from program standards, without infringing the antitrust laws. now we feel will be possible to say confident it that this The opinion, it seems to us, is timely, on the one hand, greeting turned out to be right. but tardy on the other. For more than two years, broadcasters have been in mortal fear of attempting to agree Deceptive practices among themselves on any business or programming practices. And with justifiable reason. I T to criticize the Federal Trade IS difficult Commission's In June, 1957, nine Philadelphia radio stations were I by without also new policy of regulation publicity im- fined $1,000 and their local association was fined $5,000 plying an endorsement of the shady practices the FTC is for "violations" of the Sherman Antitrust Act. Their trying to prevent. "crime" was in agreeing among themselves to abide by Let us say at the outset that this publication, like all their published rates. The purpose was to discourage off -the- responsible organs of communication, has called attention card dealings, which resulted in degrading of operations. to undesirable practices whenever they arose. Deceptive The Dept. of Justice prosecuted the Philadelphia case. advertising, bait- and -switch selling methods, and the other The same Dept. of Justice, through Attorney General questionable practices of quick -buck merchandisers need Rogers, now gives its blessing to what seems to us to be to be corrected as they are discovered. We wonder, how- the same procedures on a nationwide basis. ever, if the volume of such activities has increased to such We assume the new ruling supersedes the Philadelphia an extent that the FTC's new vigor is justified. decision and that broadcasters and networks are now free to In the past couple of months the FTC, under a new discuss among themselves all means of improving the and aggressive chairman, has erupted with activity. To service they render the public. listen to Chairman Earl W. Kintner's frequent speeches is to get the impression that trade practices have taken a sudden and alarming dive into the mud. We watch the advertising world attentively. It has been our observation that general standards are high -at least as high as they have been at any other time in memory. To be sure, there are some advertising accounts, mostly retail, that should be given scrutiny, and there are personal selling techniques which treat the customer like a sucker at a carnival shell game. But there are laws under which these indecencies can be prosecuted. The cure does not properly reside in publicity attacks. Last week, as reported elsewhere in this issue, the FTC held a conference of consumer groups -the first of its kind. The purpose was to call to public attention various abuses in advertising and merchandising. One cannot quarrel with that purpose, but there is room for strong doubt about the forum itself.

It seems to us that a government agency like the FTC Drawn for BROADCASTING by Sid Rix is exceeding its authority when it attempts to regulate by "I think tv gives us lots of educational benefits . . . it's indirection, as was the FTC's plain intent last week. If a putting my two kids through college."

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