Christmas Tree Journal October 2016 Volume 30 Number 1

Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

Nova Scotia Christmas Tree Journal

Journal Celebrates Volume 30 In this Issue President’s Report 1 President’s Report The Nova Scotia Christmas Tree Journal is in its 30th 3 Executive Director’s Report By Scott MacKinnon volume and that’s reason enough for celebration. 5 Real Tree Sales: US Hope this message finds everyone well and The Journal is a snapshot of the Christmas Tree 6 NS CT Associations preparing for a busy and successful harvest industry of Nova Scotia; a record of its people and 8 Smart Tree season. It has been a while since we published their work; a representation of dedication and drive. 9 Seffernville the Journal and this issue represents a new Members lucky enough to still have early issues of 10 Photo Gallery format and hopefully a new ability to reach a the Journal are invited to send originals or scans of 12 Exotic Firs larger audience. first pages (if not the entire Journal) to 13 Oh the Places We’ve Been Since taking over as president of CTCNS, we [email protected]. These will be showcased in 13 If You Build It have had a busy summer. Council has taken Issue 2 and 3 of this, the 30th volume. 14 Eyes On You: Grower Profile the direction of bringing the industry together 14 Q and A: Scott MacKinnon The Journal is also a testament to years of relative to look to develop new foreign markets and to 15 In Pursuit of New Markets highs, lows, ebbs and flows. Gaps in publication— expand on our traditional US market. To do only a few—always ended with a new publication, 16 CCTGA Update (Continued on page 2) and this latest gap (since Winter 2016) is no 17 Looking Back: The Journal 18 Classified different. 20 2017: Year at a Glance Since then a call for a new Journal Coordinator, new Extra! Extra! format and more cost effective methods of formatting, printing and delivering the publication Hell Bay Brewing Company resulted—finally—in this Issue. Using Microsoft agrees to brew a Publisher to bring out the best of both print and Balsam Fir Beer digital publications, the Journal is now printed in full color and available to more people interested in the this Holiday Season! activities of the Membership of CTCNS. See Sarah Weston P. 4 for more Your comments, suggestions and photographs are always welcome at [email protected].

Moving? Mail To: Want the next issue in your Inbox? [email protected]

Postage HERE IF UNDELIVERABLE please return to: CTCNS,

60 Research Drive, Bible Hill, NS, B6L 2R2 Thank You :)

1 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

(Continued from page 1) 2. At the Nova Scotia level, we must en- CHRISTMAS TREE COUNCIL sure we are helping Balsam Fir carve out its OF NOVA SCOTIA part of the real tree market. This is a major www.ctcns.com President’s Report [email protected] initiative at Council as we look to raise the President Scott MacKinnon profile of Balsam Fir in existing and new 1st Vice President Mike Keddy this, we have taken the advice of our market markets. What good is it to Balsam Fir 2nd Vice President Richard Levy research study and developed a proposal to growers if the real tree market increases Past President Forrest Higgins brand the Atlantic Canada Balsam Fir. We but no one buys Balsam Firs? A number of Executive Director Sarah Weston have also sent our Executive Director to exporters representing all Nova Scotia EXECUTIVE OFFICERS Singapore on a government-funded trade Associations have joined together to form ASSOCIATION DELEGATES mission to meet with buyers. the Atlantic Canada Balsam Fir Partnership Lunenburg County Christmas Tree While Balsam fir may not yet be in South- with the goal of helping increase Council Producers’ Association east Asia, it has opened up opportunities in resources and fund new branding initia- Randy Naugler, Jack Wentzell, other countries, such as the Philippines. As tives. Working together, Christmas Tree Bruce Turner well, exporters in Nova Scotia were invited Council of Nova Scotia, SMART Tree and the Northeastern Christmas Tree Association Norman MacIssac “I’ve been around Cobequid Christmas Tree the Council table for 13 years Producers’ Association Matthew Priest and this is the most active and positive EXPORT DELEGATES that I have ever seen the industry.” Large Exporters -Scott MacKinnon Colin Hughes, Norman MacIssac Medium Exporters Atlantic Canada Balsam Fir Partnership are Wayne Bolivar, Forrest Higgins to meet with buyers from Colombia, Costa Small Exporters Rica and Panama in conjunction with the working to raise the profile, quality and technologies associated with Balsam Fir Laurie Levy, Murray Crouse Nova Scotia AgriFair. We were extended an OFFICE trees and greens. invitation because of the relationships that Shelly MacKenzie, NSFA have been formed with export develop- 3. At the grower level, it is important to (902) 893-2293 ment companies such as Kisserup and Taste take advantage of all avenues into the [email protected] of Nova Scotia. These meetings were an market. This can mean several things, for Perennia Innovation Park opportunity for NS exporters to court for- example, finding local retail markets to 60 Research Drive eign buyers for little to no cost. These op- supply, getting more than one or two ex- portunities would not have arisen if we were porters “competing” for your trees or even not working together as an industry to raise developing a u-pick operation. All these the profile of Balsam Fir as a healthy and take time, energy and an understanding part to the long term health of this indus- viable commodity. that current methods of growing Christ- try. As we look into how to increase the value of mas Trees, while perhaps successful in the We have therefore taken steps to bring our products, there are three levels that past, may not be successful today. Growers everyone in the NS industry in compliance must be examined. must adapt to the market. with the Christmas Tree Levy regulations While the last few years have not shown a and will be conducting audits throughout 1. On the larger retail scale, this involves the province this season. The levy is a very increasing real tree markets across North return to those who have invested in their tree lots, all signs point to a market that will small amount (1% of roadside sales) but America. Canadian exporters are support- allows us to be an organized and profes- ing this effort by contributing to the US be under-supplied this season (and for several seasons to come) and a fairly stable sional commodity group within the Prov- Check Off and in the past have voluntarily ince. And I would be remiss not to men- contributed to Operation Real Tree. This year and a favourable CDN-USD exchange rate. tion….IT’S THE LAW. will see the first large scale marketing cam- Those prepared to handle an increase in paign from the US-based Christmas Tree tree sales should see an immediate differ- I’ve been around the Council table for 13 Promotions Board aimed at increasing real ence. years and this is the most active and posi- tree sales south of the Canadian border. As we look to find new projects, we recog- tive that I have ever seen the industry. nize that everyone must contribute their Wishing everyone a successful season.

2 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

NOVA SCOTIA Sarah Weston, BSc, MREM CHRISTMAS TREE JOURNAL Executive Director’s Report Industry Coordinator/ Volume 30, Number 1 Executive Director By Sarah Weston CTCNS JOURNAL COMMITTEE [email protected] Forrest Higgins, Mike Keddy, Dear growers and industry partners, (902)440-3988 Scott MacKinnon, Ross Pentz I hope you’ve been well and that it was a good growing season despite the drought and unfortunate fire hazards this summer. COORDINATOR, EDITOR Sheryl Dubois We’ve been busy continuing all major projects described last winter, working from the Strategic Plan to: CONTRIBUTORS (Stories, Photos)  Increase the number of active growers in local associations Murray Crouse, James DeLong,  Increase the number and value of domestic tree sales Sheryl Dubois, Forrest Higgins, Jonathan MacIssac, Scott MacKinnon,  Increase the number and value of trees exported. Gena Priest, Matthew Priest, Journal: Ensuring a voice for growers remains the priority of the Journal. Nevertheless, Sarah Weston, Danielle Wile and the Journal has been revised to operate as a more effective communication tool be- Matthew Wright. Special thanks to tween growers and Council and on a more efficient budget. Welcome to Sheryl Dubois Muna ar-Rushdi and Fred Eidt of and thank you for all of your hard work! This is a work in progress – please contact Gryphon Hill Farms; The Copy Shop Sheryl at [email protected] with any input on format, (Sandra) for their patience, diligence features, etc. and attention to detail; Sarah Weston for the vision. Levy: Levy compliance activities are being increased this PRINTING The Copy Shop year to ensure compliance with the mandatory Christ- 61 Glendale Avenue, mas Tree Levy contained in the Forests Act. Brad Lower Sackville, NS, B4C 3J4 McCallum from the Agri-Commodity Management As- FRONT PAGE PHOTO Sarah Weston sociation will be leading this work and Nova Scotia Envi- ADVERTISING [email protected] ronment enforcement will also be engaged. HOW TO REACH US (Continued on page 4) [email protected] 902-252-8559 PAYMENTS [email protected] Krista Vroegh (902) 893-2293 Financial Services Coordinator, NSFA Perennia Innovation Park 60 Research Drive, Bible Hill, NS, B6L 2R2 The Nova Scotia Christmas Tree Journal - in its thirtieth (30th) Volume - is published by the Christmas Tree Council of Nova Scotia, 60 Research Drive, Bible Hill, Nova Scotia, CANADA, B6L 2R2. Contents Copyright © 2016 by CTCNS For reprints of any part of this publication, in whole or in part, please contact [email protected]. SUBSCRIPTIONS For more information please contact [email protected]. Publication Mail Agreement No. 41043025 DISCLAIMER The opinions expressed by the contributors may not reflect those of the Nova Scotia Christmas Tree Journal Committee nor the Christmas Tree Council of Nova Scotia.

3 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

(Continued from page 3) Executive Director, Continued Marketing and promotions for the real tree industry are always a priority. Last Christmas - and this - a television ad will run on CTV along with a CTV morning news feature. CTCNS will be at numerous events promoting the industry over the Christmas season including the Boston tree cutting and send-off, government and charity donation ceremonies, and other public events. During the rest of the year, we are also at events such as Meet Your Farmer at the Mall and Open Forest Day. We are always working to create and have promotional materials on hand at these events. year with priority countries through organized trade missions and We are excited to announce there will be a Balsam Fir Beer support from ACOA, Nova Scotia Business Incorporated, and oth- brewed with Hell Bay Brewing Company this Holiday season! ers. Thank-you to Murray Crouse of LCCTPA for the inspiration and Export development can help de-saturate local markets, and in- for supplying the brush. We look forward to showcasing the Bal- crease the number and value of trees sold for a more stable indus- sam Fir for new marketing opportunities. There is yet an undevel- try and to help attract new growers. The Atlantic Canada Balsam Fir oped market in Nova Scotia for ‘value-added’ products. This was Partnership is currently under formation to assist with the develop- one of the market analysis observations and recommendations. ment of exports and administer the forthcoming brand. Nova Sco- As developed from Fraser Fir in the US, examples of ‘value- tia Christmas trees are currently in the top four provincial agricul- added’ products are: essential oils, medicinal, bath, and body tural export commodities and in 2015 were valued at over $8.6 products, candles, food products, and recipes. These are oppor- million dollars (second highest value in Canada). tunities for local development now and in the coming years. For this Christmas, it is a Balsam Fir Aside from these major projects, mis- beer. cellaneous work such as responding to new grower inquiries, working with Research: SMART Tree commer- “Nova Scotia government agencies and other cialization work continues. Led by Christmas trees are commodity associations, financial the hard work of Jim DeLong and currently in the top four management, and fundraising are the Christmas Tree Research Cen- ongoing. tre, CTCNS looks forward to pro- provincial agricultural export viding developmental support as commodities and in 2015 were Thank-you for working so hard as the project transitions to this excit- valued at over $8.6 million dollars growers and maintaining such a ing new phase. strong industry! All of the work here (second highest value in Canada).“ is based on what you do. Research of Dr. Suzanne Blatt continues on pest analysis in priority -Sarah Weston Thank-you to all CTCNS supporters export markets. including the Government of Nova Scotia, Department of Natural Re- Thank you to all involved in research initiatives. sources, Atlantic Canada Opportunities Agency, the Department of Market and value strengthening: In continuing to develop Agriculture, Select Nova Scotia, Nova Scotia Business Incorporated, recommendations from the ACOA-funded market analysis, pro- Agriculture and Agrifood Canada, Taste of Nova Scotia, Kisserup posals were submitted to Nova Scotia Agriculture and ACOA Trade Roots Inc., and all other supporting businesses, advertisers (Atlantic Canada Opportunities Agency) for a major branding and partners who help make CTCNS possible. Best wishes this har- project for the Atlantic Canada Balsam Fir. We hope to hear vest season! about approval soon and look forward to going ahead with this Sincerely, project in the coming year. Sarah Product recognition will be key in increasing the value and demand for Balsam fir. Working with SMART Tree in the years to Sarah Weston, BSc, MREM come is highly beneficial as the Balsam fir gains an even stronger Industry Coordinator/Executive Director reputation as a quality - and desirable - tree. Christmas Tree Council of Nova Scotia [email protected] (902)440-3988 Export development: New export markets were pursued this

4 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

should do more as an industry to show consumers some of Real Tree Sales in United States these products and how to use them. We are also seeing retailers in some markets grow sales significantly by successfully im- By Forrest Higgins plementing delivery services. For the past 18 years the United States (US) Christmas Tree Indus- When asked, 20.5 million households in the US said they would try has analyzed real Tree Sales in the US. The following report re- purchase a real tree but convenience was a factor. They would views actual Christmas Tree sales during the 2015 season and pro- vides some insight into future trends in the industry. Some of the buy a tree… comments are based on observations by major retailers in each -if the tree could be delivered to their home region of the US. -if better watering devices -if easier to get a good tree stand, stand that is easier to Consumers in the US spent US1.3 billion dollars on Real Trees in use and display 2015. There is a great deal of money in the Real Tree Industry in the -if tree removal service US. -if consumers knew more about recycling The North East region of the US had the strongest market in -if there was a better way to get the tree home other than the country. Many retailers reported a sell out on the roof of the car. season by mid December, In 2015 there were 25.9 million trees sold at an average price of 2015. “Inconveniences” preventing US $50.82. This is up over $10.00 a tree from an average price of There was a major drop in consumers from buying a real Christmas tree. $39.50 in 2014. This is mostly a function of supply and demand. sales in the West. This was Most retailers sold out so price was held up. There was no steep attributed to a lower inventory of discounting required to move excess inventory. available trees. Retailers in Northern California reported difficulty in keep- Real Trees were purchased in the following manner. ing trees on their stands. -32% choose and cut farms -26% chain stores The number of real trees sold in the -12% non profit US in 2014 was 26.3 million which -10% independent was 400,000 more trees than in 2015 -10% Nurseries and Garden Centers. (25.9 Million.) In 2015 consumers were asked "Did you buy a precut tree at a The drop in sales is thought to be the result of lower tree inventory, espe- farm?” This is an important question. cially low production in Oregon and -17% precut trees Washington. Retailers can't sell what -15% cut on the farm they don't have on their lots. -32% total at the farm, but 17% are now a retail item— 4.5 million trees are shipped to tree farms and sold as a 7.5 million households do not display Christmas Trees in their homes. This figure is up three points from 30% in 2014. These peo- choose and cut item. ple perhaps represent a more approachable market than consum- This should be viewed as a real opportunity for Nova Scotia ers satisfied with alternative trees. growers and exporters. Just over 2 in 10 U.S. households (22%) include children. This figure The reality for our industry is that key households don't resemble has been going down for 15 years. Traditionally, this is the Christ- our most traditional tree-buyers – the suburban and rural single mas Tree market. family homes with kids, SUV's and large driveways. Today, indi- viduals 25 years and younger don't have a real tree when they One of the major reasons consumers don't buy Real Trees is move into their first apartment. To serve the emerging demo- “inconvenience.” Many consumers would buy a Real Tree in not for graphic we must think about the types of trees we offer and con- the inconvenience. So what is the inconvenience factor that kept sider different sizes, shapes and styles of trees. We also should consumers from buying a Real Tree? A staggering 7.5 million think about new ways to retail them: smaller urban lots, delivery households report they would buy a Real Tree if there was a services, and bringing together tree-buying and successful recy- better watering device or a better stand. These buyers are cling programs to ensure it's easy for consumers to get our trees primed and ready to go, if not for a proper stand. This is an easy conversion; it's easier to get these consumers to purchase a Real into the recycling stream after Christmas. Tree. If we are successful with these efforts, this emerging consumer market can fuel growth in our industry. We will not only get There are good stands and back-up / additional watering devises more for our trees, but also increase the total numbers of tree already on the market, but consumers don't know about them. We buyers.

5 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

Cobequid Christmas Tree Producers’ Association

At the recent fall meeting Bill Smith's time as President came to an end but he will be staying on as a representative of the council. New executives are: Matt Priest (President), Adrian Samson (Vice President), Dorothy Roode (Secretary/Treasurer)

Spring meeting to be announced. - Matt Priest

North Eastern Christmas Tree Association It has been another successful growing season in the Eastern part of the province and growers are now busy preparing for harvest. With the over-supply in the Christmas tree industry diminishing, we all hope to see sales increase over the next few years. The NeCTA Board of Directors would like to welcome Mike Penney back after a few years off. We would also like to thank Wayne Hart for his service. His years of experience and extensive knowledge of the industry will be missed at our meetings and events. Our annual field day was held in Giant's Lake, Guysborough Co., hosted by Craig Cartwright and Joe Long. Bernie Banks was able to give growers a good idea of which trees fit which grade and why. Craig presented examples of inferior genetic traits and problematic bud systems and “We hope Joe shared his knowledge of road this harvest season is building and the importance of water drainage in our road snow free and sales are plentiful systems. We would like to thank Craig and Joe for their time and a for all growers in Nova Scotia.” chance to tour their beautiful lot. - Johnathan MacIsaac NeCTA would like to thank Crispin from Simply Ducky for a facelift on our website www.necta.ca or www.novascotiachristmastrees.ca. Crispin and his staff worked together with our marketing committee to make a cleaner and clearer website for members and potential customers. We hope this harvest season is snow free and sales are plentiful for all growers in Nova Scotia. - Johnathan MacIsaac

Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

(LCCTPA) (LCCTPA)

Event

Outreach “Lunenburg County Balsam Fir 4-H clubs participated in the first ever South Shore Exhibition, Christmas Tree Box Competition Christmas Tree Capital of the World” sponsored by the LCCTPA. Clubs were given a box of supplies and decorations as well as a pile of balsam boughs. The challenge was to create something unique.

First place, with a donation to their club, was Branch Lahave 4-H club, for creat- ing a centre piece. All participants received a prize for their participation.

Results from the 2016 South Shore Exhibition Christmas Tree Competition: Champion Sheared Balsam 4’6” – 6’6” – Anzil Blackadar Champion Sheared Balsam 6’6” – 8’6” – Lloyd Jodrey Champion Sheared Balsam 8’6” – 10’6” – Anzil Blackadar Champion Sheared Pine – Anzil Blackadar Champion Sheared Open 6’6” – 8’6” – Anzil Blackadar

Champion overall points winner for this year’s Grand Champion Christmas Tree – Anzil Blackadar Christmas Tree Competition, held at the South Champion Balsam Fir Christmas Wreath – Jennifer Hayward Shore Exhibition, was Anzil Blackadar. Anzil was Champion Overall Points Winner – Anzil Blackadar presented a chain saw donated by Bridgewater Special thanks to Bridgewater Farmers Co-op for the Farmers Co-op and a cheque from Cross Small donation of the chain saw that was presented to Engine. Making the presentations is Richard Levy, Anzil Blackadar for champion overall points winner. Past President of Lunenburg County Christmas Tree Producers Association, Brad Longmire from Also thank you to all the volunteers who worked at our exhibit and Cross Small Engine, Anzil Blackadar and Repre- helped set up. And to the sponsors and exhibition staff who made this senting Bridgewater Farmers Co-op, Kevin Vei- competition possible. notte.

7 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

President’s Report, SMART Christmas and verify the results of the commercialization of the scientific technology. We have found a company that is qualified and able Tree Research Cooperative Ltd. so it is up to us to get the ball rolling. We still need to raise about $40,000 to meet our industry By James DeLong share committment and are working to meet our December [email protected] 902-521-3279 2016 deadline. If you care to buy shares or make a third party, tax deductable, contribution, please contact me.

The SMART Tree Intellectual Property Protection Committee, I would like to thank everyone at the Christmas Tree Research composed of Norman MacIsaac, Murray Crouse, Sarah Weston Center, Christmas Tree Council of Nova Scotia, Local Nova Scotia and James DeLong have been pursuing - on behalf of the SMART Associations and the funding bodies who have made this Atlantic Christmas Tree Research Co-operative Ltd. - a technology License Canadian Balsam Fir Christmas Tree and Greenery Industry initiative possible—an initiative conceived to make Nova Scotia Agreement with Dalhousie University. Christmas Tree growers a player in the international market, bring- Three technologies have been disclosed to the SMART Chirstmas ing dollars to the Atlantic Canadian Economy. Tree Research Co-op.

1. Seedlings - SMART Seedling Sematic Emgryogenesis. This technology takes genetic material from selected genetically superior Balsam Fir for arcitecture, color and exceptional needle retention and grows as many duplicates of that “…[D]evelop products and technologies to enhance needle retention as well as produce … a "SMART Balsam," line as a customer wants. which epitomizes an ideal tree: full, sturdy architecture, There are presently seven lines growing with sixteen unique fragrance, blue-green needles and pest-free, with more being researched. When this disclosure is needle retention lasting for up to three months or more. “ commercialized there will be sales brochures with photographs of parent stock and characteristics of that From the Christmas Tree Research Centre at the Dalhou- line. sie Faculty of Agriculture. Learn more about Dr. Lada and his team at: https://www.dal.ca/news/2014/10/29/ 2. The second disclosure ready for commercialization is Needle christmas-tree-research-at-the-faculty-of-agriculture- Abscission Delaying Agents (NADA). These are compounds strengthen.html that have been formulated to enhance needle retention after the tree is cut. 3. Integrated Controlled Environment (ICE) takes the factors involved in shipping and manages them to enhance the freshness of the tree during storage and shipment. Committies ave been established to proceed with the commercialization of these three disclosures. Dalhousie University - our collaborative research partner - has been working on the License Agreement since March and a draft was reviewed at the October 11 CTCNS Meeting. The Intellectual Property Protection Committee will be meeting with Dalhousie University Industry Liaison and Innovation Representative to discuss finalizing the License Agreement and aswering some questions. SMART Tree Co-op is seeking guidance from the professionals in their fields. We have been getting guidance from Dalhousie Univeristy Industry Liaison and Innovation Office.They have been guiding us with suggested commercialization models and technology protection. The National Research Council (NRC) and Industrial Research Assistance Program (IRAP) have been guiding us on how to take research discoveries from the lab to practical application. Also, we are hoping to hire a private consulting firm to monitor

8 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

completed. A trial with 200 balsam fir seedlings is pending the Seffernville receipt of the fertilizer tablets and cocoa disks from Pine Needle Farms, Ontario. By Murray Crouse Road work will continue this year to gravel a section of block The weather on April 9th, 2016 was clear. No rain in sight and little evidence of snow on the ground. Seventeen members worked the three. day, shearing trees on Blocks One, Two, Three, Four and Six and I have made contact with a local beekeeper who is willing to pruning using manual hand pruners as well as small chain saws. investigate the possibility of using Seffernville as a site for summering a few hives. Active beehives, bird, bat and animal As the day progressed we started spacing trees in Block Six. These houses all make strong statements about trees are for foreign markets and the ecological and environmentally friendly brush production. We Removed practices of Nova Scotia Christmas tree balsam fir trees from the exotic fir orchard and assessed the health of the growers. grafted trees - there were ample male This year’s wishlist for Seffernville's future: flowers and female cones for this 1. Become the site for first Smart tree spring. seedlings The afternoon saw three new bird 2. Build a moderate structure to provide houses installed, each with unique shelter openings designed for specific birds. 3. Do some controlled crossbreeding of We talk while we work and that exotics, and morning our discussions included: 4. Introduce plants that will increase beneficial insects.  When to under prune for the first time Great job done by our committee and the team members. With  Smart tree seedlings and how they will change the your support the Seffernville Experimental Lot is starting to shine. industry Always interested in new ideas, comments and industry views.  Nova Scotia's role in the Canadian Christmas Tree

Growers Association  Markets and tree supply  Shearing for straighter tops. Overall there is a sense of optimism toward the future of the Christmas Tree Industry. Later in the Spring, fertilizer was applied and grafting work

Wish List For Seffernville

1. Become the site for first SMART Tree seedlings 2. Build a moderate structure to provide shelter 3. Do some controlled crossbreeding of exotics and 4. Introduce plants that will increase beneficial insects. -Murray Crouse

9 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

It’s in the Details Photo Gallery Laurie Levy must love crafts. PHOTO CREDITS: Apologies: No photo credits this issue—many photos captured Each year he makes up to 150 Christmas Tree over the last couple of months, from websites and Sarah Weston’s collections of Ornaments to give to the children visiting his lot to fabulous pics. I look forward to collecting and printing more—both current and look at Christmas Trees. from days gone by. Got a photo for the Gallery? I promise to credit! Please email [email protected]. It’s a great way to engage with customers choosing their tree - and it gives them another reason to return year after year. Levy is not alone. Annual Christmas Tree Collector Ornaments are used by growers elsewhere for these purposes, says Sarah Weston, Executive Director of CTCNS, who learned of the practice while on the road, representing CTCNS.

10 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

11 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

with these firs, the better we will be able to grow Exotic Firs them. By Murray Crouse We know that several types of exotics such as Fraser, Veitch, Korean, Grand and Siberian have Spring 2016 saw one of the largest out done well in parts of Nova Scotia. They plantings of exotic firs in the history of our command strong retail prices in every market industry. they are exposed to. Some display resistance to With the combined efforts of dedicated our insects and diseases. Each fir produces a growers and the help of T & D Nursery - unique fragrance, foliage and colour, keeping them in a located in New Ross - approximately class of their own. 10,000 exotic and exotic hybrids were The seed source for this endeavour came from trees produced and planted. Growers from the produced from imported exotic scions grafted to Lunenburg Balsam Fir Co-op, All Nova balsam root stock. Other seeds were collected from a Scotia Green Co-op and others planted few high quality exotics growing here in Lunenburg eight different varieties: Grand, Fraser, Veitch, Korean, Numidica, Bornmulleur, and Hants Counties. Recurvata and Sachalinesis. I would like to thank all the growers who have invested in this trial. Special thanks to Debbie Reeves and her team for the Over the next few years information will be gathered great job in separating and growing out the seedlings, and Eric on the performance of these exotics as they grow to Pick for continuing with Les Corkum's work with the many exotics market size trees or for greens. This trial will test performance on different sites and soil types. The more familiar growers become he grew and accessed over the years.

Please send us your stories, ideas, comments, photos, corrections or credits. [email protected] 902-252-8559

12 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

Oh the Places We’ve Been If You Build It In early June of this year, 500 Balsam Fir seedlings were planted by a

group of young Cub Scouts on land generously donated by Robin Field Day with CFIA Barrett. and Northern Lights It started with Ross Pentz, a member of the Lunenburg Balsam Fir Co- Christmas Tree op and a Christmas Tree Specialist. Pentz mentioned a NS Depart- Farms ment of Natural Resources (DNR) program whereby Christmas Trees were supplied to local Scouts Canada and Girl Guides of Canada groups for their fundraising efforts.

CTCNS members saw an opportunity to teach youngsters about Northeastern Christmas Tree Association AGM planting and growing Christmas trees -- by getting them seedlings Tour of tree stands in Antigonish-Guysborough and land. A mentor was found in Grant Hogan, an experienced grower in the Beaver Bank area. With Robin Barrett’s contribution of land, the final piece was contacting Sandra Johnson of the Lunenburg office of DNR who saw to the purchase of 500 balsam fir seedlings for the project. Murray Crouse says he’s heard the boys were enthusiastic planters and hopes one or two are inspired to continue learning and to become, themselves, successful Christmas Tree growers.

Lunenburg County Christmas Tree Producers Association Field Day

Eastern Nova Scotia Exhibition: Christmas Tree Exhibition—Think Green

CTCNS would like to acknowledge the loss of forest and Christmas Trees in August to the fire that swept through Seven Mile Lake near Kejimkujik National Park. No one was hurt. Christmas Tree Farmer Dan Rowter told CBC News only some parts of the 25 plus acres survived. The news report also mentions “Christmas trees are not an insurable

crop under provincial programs.” http://www.cbc.ca/news/canada/nova-scotia/christmas-tree-forest-fire-kejimkujik-seven-mile-lake-1.3717099

13 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

orchards. The farm has seen plantings of Blue Spruce and some exotics. The latter Eyes on You 2000-3000 seedlings per year since the three are 7 to 8 years away from harvest. By Sheryl Dubois Eidts took over. Next year they intend to Fred says they are also lucky that the previ- plant 5000 seedlings. They have also Fred Eidt and Muna ar-Rushdi ous owner was part of the [Lunenburg added a Maple syrup Gryphon Hill Farms Balsam Fir] Co-op. After element to their busi- [email protected] www.ghfarms.ca harvesting a few trees, 131 Hirtle Rd ness and are proud the Co-op purchased Whynotts Settlement, NS, B4V 6M2 owners of an opera- them from Fred and Purchased: 2012 tional maple sugar Muna and it was after Muna ar-Rushdi and Fred Eidt were look- shack – emphasis, says that they too became ing at retirement in their home province of Fred, on “shack.” members. Fred believes Labrador. Both love snowshoeing in the By chance, a fifth or so it is advantageous to Woods of Labrador but Fred especially of the acreage the Eidts belong to the Co-op in wanted to spend his “retirement” among purchased was dedi- order to market trees the trees. They looked for and found, in cated to Christmas trees. They were suc- internationally and domestically – a feat Nova Scotia, a tree farm. About 100 acres cessfully grown, harvested and sold for that would not be possible on their own. of farm. more than forty years. Neil Crossland, a Fred and Muna sell their Christmas trees Since the purchase four years ago, they long time employee of the Farm, agreed using three methods. First, through the Co- have built roads, added drainage, cleared to stay on and Fred says he is an integral op; second, to wholesalers for export; acres upon acres, planted thousands of part of their system. The Eidts Christmas trees, reclaimed fields and rehabilitated Trees include Balsam Firs (mostly), Pine, (Continued on page 15)

have to add value.

Q and A with Scott MacKinnon How do you add value? By Sheryl Dubois Three ways: Phone interview with Scott MacKinnon, newly named President of First, find the open markets. Work with government and others to CTCNS. take advantage of all export opportunities. This is where branding Q: In 2010 you, with David Kirkpatrick in New Brunswick, were on and marketing comes in. We have to go with what the research Maritime Noon, the CBC Radio Call-In Show. According to a Google tells us: people do not know what a balsam fir is. search, the title of that show is “Christmas Tree Woes.” What would The second way is to assure the grower is getting the best price. the title of that show be today? More Direct Selling and growing what the market demands are The industry is looking up! A bright future ahead! It wouldn’t be two ways to do this in the short term. In the long term, discover about woes. and/or create new markets making sure to supply the niche markets. What were the woes? The third way to add value to the Christmas Tree Industry in Nova Canadian dollar was high and therefore made trees sold in the US Scotia is to develop something new for future - for example, the less competitive. The economy was widely depressed and the Christmas Tree industry suffered its part. Six years ago there was a SMART Tree project. glut of trees - today we are expecting to see a shortage in the US Some say the way to get through tough times is to “keep your eyes market. For growers who were able to weather the storm, times are on the prize.” In a sentence or two, what is the prize for you, for the good, the future is bright. industry? At this point in time, and as President, what is your message to the Two prizes. industry? In the short term - the prize is keeping smaller growers in the in- The industry is experiencing good times right now with things dustry growing trees. We need growers, it’s a good living, but in looking even brighter for the future. Christmas Tree production is a order for them to continue, they need a higher value for their prod- viable industry for smaller growers in Nova Scotia, but we need to uct. increase the value of the product for growers to remain active and In the longer term the prize is finding new markets and growing a successful Christmas Tree growers. It is only for the small farms that market for the SMART Tree brand. Worldwide. the industry is here at all. Those farms have carried the industry It’s a good time to be a Christmas Tree grower in Nova Scotia. through good and bad times. For them, we have to get wholesale prices up so that more earnings trickle down to producers. We 14 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

(Continued from page 15) Gryphon Hill Farms third, a U-Cut operation they run on weekends. The couple opens their farm, serves hot choco- late, stokes a fire and offers a playhouse for children. Community Service: Fred currently serves as The Eidts Sales Agent for the Co- Give Back op. He says the co-op This year, for has brought on some every tree sold at new customers and they their U-Cut (open just sent a load of trees on weekends) the to the United Arab Emir- Eidts will make a donation to ates. SHAID*, an Muna and Fred will pack organization up Molly and the van dedicated to and head to warmer sheltering pets. climates after the Christ- SHAID is located in Whynotts mas season, arriving Settlement, back home in time to In Pursuit of New Markets: Challenges, 2013 Nova Scotia. catch the run of Maple

*Sheltering- Syrup. Of the 65 Christmas Tree industry stakeholders surveyed for the industry profile,

Helpless-Animals- perhaps the most striking observation is that 57 of them reported being in the In-Distress industry more than 15 years. That alone is 855 years of experience. For these stakeholders, the future includes not just a healthy domestic market, but foreign markets as well. When asked about challenges affecting the pursuit of new markets, five themes emerged as concerning for growers: 1. Absence of business and/or personal relationships in new markets 2. Logistics related to transportation 3. Logistics related to meeting government regulations 4. Not meeting buyer requirements 5. Unfamiliar with customer preferences.

SOURCE Survey of CT Industry Stakeholders, 2013.

Want to Advertise in the next issue of the Journal? Contact [email protected]

15 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

Canadian Christmas Tree Growers are easily found on the AAFC / CFIA Forestry Section web page. Association Update, August, 2016 There was really no resolution about a specialist who might coor- By Matthew Wright dinate pest management research. This role will have to be The Canadian Christmas Tree Growers Association (CCTGA) - both placed with the International Market Access Committee of the the Board and the International Market Access Committee – met in CCTGA. We will need to pull in regular CFIA personnel for these August 2016 to update and discuss future directions for interna- meetings as technical advisors so we can advance research to tional market access. assist our exporters. A delegation from the CCTGA had recently met with Holly McCou- The very positive experience of the Citizen Science Program brey, Stephen Page and Marcel Dawson of Agriculture and Agri- across eastern North America for the budworm tracker program Food Canada (AAFC). The CCTGA had requested the meeting to was discussed in the meeting with AAFC. discuss challenges faced in offshore market access, and to request Holly McCoubrey led us through the structure and management enhanced support for our endeavours to expand market share. of the somewhat new Market Access Secretariat of the Federal Holly McCoubrey is a senior director with the Market Access Secre- Government. For more information on the market access secretariat, Stephen Page is a Horticulture Sector specialist with AAFC, tariat and how it works, please contact [email protected]. and Marcel Dawson is the National Forestry Section Manager with the Plant Protection Division of the Canadian Food Inspection The International Market Access Committee met last Spring to Agency (CFIA). prioritize markets for a Christmas tree submission to the Market Access Secretariat. Peru was chosen as our number one choice The primary discussion points: market and Colombia number two. This is based upon ongoing  the need to redress the extremely punitive 2014 Federal work already initiated (Peru) and market potential (Colombia). budget cuts to the CFIA Forestry Section Committee Chair Gerry Couture advised that Peru could be  the enhanced need for pest risk analysis as all countries are moved off the list as he was very, very close to achieving entry to requesting higher safety guarantees that market. Progress here has been made through the Quality Systems Management Plan process.  the need for coordinated research to answer pest risk questions and seek environmentally acceptable alternatives to Pests of concern to the Peruvian Plant Health Authority (SENASA) methyl bromide pest control, and will be managed by steps defined and documented in a Quality Systems Management Plan. Gerry Couture advised that if suc-  the need to examine the Citizen Science Budworm Tracker cessful (he was down to a letter of support from CFIA to program as an excellent model for pest risk detection and SENASA) and Peruvian inspectors should visit his farm in Quebec, management. he will offer to any other Canadian exporter the opportunity to The budget cuts for CFIA in 2014 were extremely harsh, hitting as receive the inspectors and open their own market access discus- hard as a 60% operational monetary cut and 50% personnel reduc- sions with Peru. There would be a fee to individually receive the tion. The inaugural Canadian Christmas Tree Phytosanitary Working inspectors, but such would be substantially lower than if having Group was dropped for lack of funds within CFIA, and Christmas to singularly support their travel from Peru. trees were returned to the Forestry Advisory Committee. This At the recent August meeting of the CCTGA/International Market group does admirable work, but their focus is on intrusive cleaning Access Committee it was felt that the National Agri-Marketing techniques like heat treatments and preservatives. Clearly, our Plan should be placed on the agenda with an eye to actively needs are very, very different. All participants at the Forestry Phyto- placing Colombia as our number one choice for 2017 and initial- sanitary Advisory Working Group recognized that we needed our izing the work required to see markets for Canadian Christmas own, direct working group for foreign market access. At our meet- trees expanded to this country of almost 49 million people, most ing, Mr. Page also noted that we are not an entirely good fit with of whom celebrate the Christmas Season. ornamental horticulture when it comes to international plant health risk. For the moment, CFIA will endeavour to support our CCTGA For Informations on these or other stories, please contact International Market Access Committee. [email protected] The Canadian Association requested that a single source contact Are you a Christmas Tree grower? position be created for any grower/exporter to inquire about inter- Ever think about becoming a national plant health risk. This individual would coordinate with government-level specialists. The advantage is that the individual Christmas Tree grower? will develop a knowledge base of relevant pests and Canadian ex- We can help. porters would become familiar with a specialist. Marcel Dawson Contact [email protected] has assumed this role, so any exporters with plant health risk issues Office: Shelly MacKenzie, NSFA for foreign market access are asked to contact Marcel. His contacts (902) 893-2293

16 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

Looking Back: Front Pages 1989-2016

Congratulations on the 30th Volume of Nova Scotia Christmas Tree Journal.

17 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

www.DavidSuzuki.org EXOTIC “According to a comprehensive study con- CHRISTMAS TREE SPECIES ducted last year by Ellipsos, artificial trees have By Leslie A. Corkum three times more impact on climate change and Christmas Tree er and Producer resource depletion than natural trees, assuming http://ctcns.com/wp-content/uploads/2015/03/ section16_Exotic-Christmas-Tree-Species.pdf they're [the artificial trees] being replaced every six years.“ http://www.davidsuzuki.org/what-you-can-do/queen-of-green/faqs/holidays/green- christmas-trees/

For a virtual journey into the forests (and more news):

Like us on Facebook! National Christmas Tree Day https://www.facebook.com/iloverealtrees/ Saturday, December 3, 2016

Again this year, the Canadian Christmas Tree Growers Association declared the first Saturday in December as National Christmas Tree Day.

Please send your news and feedback: [email protected]

Nova Scotia Exports to the World: Top 4

1. Fur: $124M 2. Blueberries: $32M 3. Vegetables: $27M 4. Christmas Trees: $12M Nova Scotia Business Inc. (NSBI)

18 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

— Public Notice —

For Sale Levy information Thank-you to all CTCNS supporters A 400 series All persons who produce Christmas trees for sale to a consumer, retailer, including the Govern- howey bailer ment of Nova Scotia, (Honda motor) or export market are required under the Christmas Tree Regulations con- Department of Natu- in excellent con- ral Resources, Atlantic dition for sale. tained in the Nova Scotia Forests Act to: Canada Opportunities Well maintained; Agency, the Depart-

stored inside. ment of Agriculture, Asking $6500 i. Register in writing with Nova Scotia Select Nova Scotia, Call Richard Levy Christmas Tree Council (Council), Nova Scotia Business (902) 384-2833 and Incorporated, Agricul- ture and Agrifood ii. Remit records along with appropri- Canada, Taste of Nova st ate levies to Council by February 1 , Scotia, Kisserup Trade 2017. Roots Inc., and all other supporting Forms will be mailed at the end of businesses and part- October 2016, to registered producers ners who help make Upcoming Dates and brokers. Registration forms may the work of CTCNS be obtained by contacting CTCNS: possible. Thank you. to Remember [email protected] or calling Krista November 15 10:30 a.m.—Noon Vroegh at (902) 893-2293. Tree Cutting for Boston Tree Ainslie Glen, Nova Scotia Please be advised that levy compliance is under increased review, audit, November 16 11:30 a.m. and enforcement. Boston Send-off RE: Boston Tree

Halifax Grand Parade Sheldon Coombs: “This tree is in If cash flow or other occurrences pre- front of my mother’s mini home, they December 1 vent persons from remitting the pay- have to come into her yard to get it, Boston Tree Lighting ment by the deadline, they are such an honor for her, wish my Dad Downtown Boston, Massachusetts required to send in the completed was still alive to see this, he would January 2017 Levy Form. have been so proud.” SOURCE: Seen on FB re: 2016 Boston CTCNS Council Meeting CTCNS Journal Committee Meeting Thank you in advance for your time Deadline for Journal Submissions and effort. It is only with the coopera- for Winter 2017 issue: tion of all parties that a fair and equi- January 20, 2017 table system can be maintained and April 2017 Moving? the work to research, develop and, Please advise us at Deadline for Journal Submissions importantly, promote the Nova Scotia [email protected] for Spring/Summer 2017 issue: Christmas Tree industry can continue. Go digital! April 20, 2016 Want your Journal via email Email Your Events are Welcome. [email protected] [email protected]

19 Nova Scotia Christmas Tree Journal October 2016 Volume 30 Number 1

Journal V30 N2

Journal V30 N3

Journal V31 N1

Nova Scotia Christmas Tree Journal