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ESTADO DO MUNDO Tratransformandonsformando Culturas Culturas Do Cconsumismoonsumismo À Sustentabilidade

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ESTADO DO MUNDO Tratransformandonsformando Culturas Culturas Do Cconsumismoonsumismo À Sustentabilidade 2 0 1 0 ESTAD ESTADOODOMUNDO DO MUNDO Tra Transformandonsformando Culturas Culturas Do CConsumismoonsumismo à Sustentabilidade THETHE WORLDWWORLDWATATCHCH IN INST STITUTEITUTE UMA Editora IaXXVII_intro_val:A 7/1/10 3:46 PM Page I 2010 ESTADO DO MUNDO Transformando Culturas Do Consumismo à Sustentabilidade THE WORLDWATCH INSTITUTE apoio e realização: patrocínio: apoio: Baía de Todos os Santos IaXXVII_intro_val:A 6/22/10 3:44 PM Page II Outros Livros do Worldwatch Estado do Mundo - 1984 a 2009 (Relatório Anual sobre o Avanço Rumo a uma Sociedade Sustentável) Sinais Vitais 1992 a 2003 e 2005 a 2007 (Relatório sobre as Tendências que Determinarão nosso Futuro) Saving the Planet Who Will Feed China? Beyond Malthus Lester R. Brown Lester R. Brown Lester R. Brown Christopher Flavin Tough Choices Gary Gardner Sandra Postel Lester R. Brown Brian Halweil How Much Is Enough? Fighting for Survival Pillar of Sand Alan Thein Durning Michael Renner Sandra Postel Last Oasis Sandra Postel The Natural Wealth of Vanishing Borders Nations Hilary French Full House David Malin Roodman Lester R. Brown Eat Here Hal Kane Life Out of Bounds Brian Halweil Chris Bright Power Surge Inspiring Progress Christopher Flavin Gary T. Gardner Nicholas Lenssen Publicações WWI - UMA Estado do Mundo 1999 a 2010 (Relatórios do WWI - Worldwatch Institute sobre o Avanço em Direção a uma Sociedade Sustentável) Sinais vitais 2000 e 2010 - Tendências Ambientais que Determinarão nosso Futuro Revista do World Watch - Edições Novembro/Dezembro 1999-2010 As publicações do WWI - Worlwatch Institute no Brasil, publicadas em português pela UMA - Universidade Livre da Mata Atlântica, podem ser acessadas no site www.worldwatch.org.br IaXXVII_intro_val:A 6/22/10 3:44 PM Page III 2010 ESTADO DO MUNDO Transformando Culturas Do Consumismo à Sustentabilidade Relatório do Worldwatch Institute sobre o Avanço Rumo a uma Sociedade Sustentável Erik Assadourian, Diretor de Projeto Mona Amodeo Joshua Farley Pamela Miller Robin Andersen Susan Finkelpearl Kevin Morgan Ray Anderson Kate Ganly Peter Newman Cecile Andrews Gary Gardner David W. Orr Judi Aubel Amy Han Michael Renner Albert Bates Jim Hartzfeld Jonah Sachs Walter Bortz Toby Hemenway Ingrid Samuelsson Robert Costanza Yoshie Kaga Juliet Schor Cormac Cullinan Ida Kubiszewski Michael H. Shuman Jonathan Dawson Susan Linn Roberta Sonnino John de Graaf Johanna Mair Wanda Urbanska Robert Engelman Michael Maniates Linda Starke e Lisa Mastny, Editoras Eduardo Athayde, Editor associado UMA-Universidade Livre da Mata Atlântica UMA Editora IaXXVII_intro_val:A 7/1/10 3:58 PM Page IV Copyright © 2010 Worldwatch Institute 1776 Massachusetts Avenue, N.W. Suite 800 Washington, DC 20036 Todos os direitos da edição em língua portuguesa são reservados à UMA - Universidade Livre da Mata Atlântica. Avenida Estados Unidos, 258/nº1010, CEP 40010-020, Salvador, Bahia, Brasil. www.worldwatch.org.br As marcas registradas The STATE OF THE WORLD e WORLDWATCH INSTITUTE estão registradas no U.S. Patent and Trademark Office. Todos os direitos reservados. As opiniões expressas são as dos autores e não representam, necessariamente, as do Worldwatch Institute, dos membros de seu conselho, diretores, de sua equipe administrativa ou de seus financiadores. A composição do texto deste livro é em Galliard, com fonte ScalaSans. Projeto do livro, capa e composição por Lyle Rosbotham; produzido por Victor Graphics. Primeira Edição ISBN 978-85-87616-11-1 Tradução: Claudia Strauch Revisão: Diana Aranha Universidade Livre da Mata Atlântica Estado do Mundo, 2010: estado do consumo e o consumo sustentável / Worldwatch Institute; Introdução: Muhammad Yunus. Organização: Erik Assadourian; tradução: Claudia Strauch. Salvador, BA: Uma Ed., 2010. 298 págs. 1ª edição ISBN 978-85-87616-11-1 1. Desenvolvimento sustentável - Aspectos ambientais - 2. Política ambiental - 3. Consumo (Economia) Aspectos ambientais - 4. Produtividade - Aspectos ambientais. I. Worldwatch Institute. Esta publicação é resultado de uma parceria entre o Instituto Akatu e a Universidade Livre da Mata Atlântica. IaXXVII_intro_val:A 6/22/10 3:44 PM Page V Conselho de Administração do Worldwatch Institute Tom Crain James Cameron Akio Morishima Presidente REINO UNIDO JAPÃO ESTADOS UNIDOS Cathy Crain Sam Myers, MD, MPH Robert Charles Friese ESTADOS UNIDOS ESTADOS UNIDOS Vice-Presidente ESTADOS UNIDOS James Dehlsen Ajit Nazre ESTADOS UNIDOS ESTADOS UNIDOS Geeta B. Aiyer Tesoureira Christopher Flavin Izaak van Melle ESTADOS UNIDOS ESTADOS UNIDOS HOLANDA Nancy Hitz Ed Groark Wren Wirth Secretária ESTADOS UNIDOS ESTADOS UNIDOS ESTADOS UNIDOS Satu Hassi Membros Eméritos: Ray Anderson FINLÂNDIA ESTADOS UNIDOS Øystein Dahle NORUEGA Jerre Hitz L. Russell Bennett, Advogado ESTADOS UNIDOS ESTADOS UNIDOS Abderrahman Khene ARGÉLIA Jeffrey Lipton Marcel Brenninkmeijer ESTADOS UNIDOS SUÍÇA Andrew E. Rice ESTADOS UNIDOS IaXXVII_intro_val:A 6/22/10 3:44 PM Page VI Equipe Administrativa do Worldwatch Institute Erik Assadourian Yingling Liu Mary Redfern Pesquisador Sênior Gerente de Programa Diretora de Relações para China Institucionais Benjamin Block Redator Trudy Loo Michael Renner Diretora de Doações de Pesquisador Sênior Amanda Chiu Pessoas Físicas Assistente de Projeto Lyle Rosbotham Lisa Mastny Diretor de Arte Juliane Diamond Editora Sênior do World Assessora de Desenvolvimento Watch Janet Sawin Presidente Adjunta Pesquisadora Sênior Alice McKeown Robert Engelman Diretora do Vital Signs Patricia Shyne Vice-Presidente de Programas Online Diretora de Publicações e Marketing Barbara Fallin John Mulrow Diretora Financeira e MAP Sustainable Energy Molly Theobald Administrativa Assistente de Pesquisa Danielle Nierenberg Christopher Flavin Pesquisadora Sênior Julia Tier Presidente Assistente de Comunicações Alexander Ochs Gary Gardner Diretor de Clima e Energia Pesquisador Sênior Thomas Prugh Brian Halweil Editor do World Watch Pesquisador Sênior Darcey Rakestraw Diretora de Comunicação Membros Seniores do Worldwatch Zoë Chafe Mia MacDonald Payal Sampat Anna da Costa Eric Martinot Molly O’Meara Sheehan Hilary French Sandra Postel VIIXXI_mundo_Be2 6/22/10 15:47 Page VII Agradecimentos Este livro foi concebido no outono de 2008 e opiniões ao relatório. Meu muito obrigado durante uma conversa em um jantar com o ex- a estes autores por seu tempo e contribuições Presidente do Conselho do Worldwatch, prestimosas: Yann Arthus-Bertrand, Eduardo Øystein Dahle. Enquanto saboreávamos a Athayde, Almut Beringer,Michael Braungart, massa em Oslo, discutíamos o quanto as cultu- Raj Chengappa, Patrick Curry, Øystein ras de consumo precisarão mudar para que a Dahle, Anne H. Ehrlich, Paul R. Ehrlich, espécie humana prospere verdadeiramente. Ao Gregory C. Farrington, Satish Kumar, Serge voltar para Washington, propus a ideia de LaTouche, William McDonough, Julie enfrentar essa questão no Estado do Mundo Ozanne, Lucie Ozanne e Alexander Rose. 2010. Com alguma surpresa, recebi da equipe Aqueles que ajudaram na pesquisa duran- administrativa e do Conselho de Administração te o ano passado merecem aqui especial aten- do Worldwatch o sinal verde para prosseguir. ção. Sou grato pelas ideias compartilhadas e Em primeiro lugar, gostaria de agradecer a ajuda prestada para tornar este livro possí- todos eles por acreditarem que esse assunto vel. Obrigado a Franny Armstrong, Diane seria um tema valioso para nossa principal Assadourian, Andrew Balmford, Mark Beam, publicação, mesmo que se mostre controverso. Guy P. Brasseur, Gene Brockhoff, Brian Burke, Tony Carr, Robert Corell, Joel Cowan, Scott Agradeço especialmente ao Presidente do Denman, Nancy Durkee, Duane Elgin, Hilary Worldwatch, Christopher Flavin, por confiar French, Jim Freund, Nina Frisak, Marcin em que eu pudesse levar essa ideia adiante. Gerwin, Alex Hallatt, Harry Halloran, Jody Após esse breve momento de júbilo, Heymann, Yene Iren, Chris Jung, Hayrettin começou o longo processo de criação deste Karaca, William Kilbourne, Lynne LaCarrubba, livro. Formou-se um comitê Estado do Shawna Larson, Kalle Lasn, Annie Leonard, Mundo, e a orientação de seus integrantes Ling Li, Lisa Lucero, Jan Lundberg, Mia revelou-se essencial durante todo o processo. MacDonald, Michael Maniates, Susanne Muito obrigado a todos vocês pelas horas Martikke, Marc Matthieu, Jim McDonough, consumidas em discussões sobre as ideias mais Krystal McKay, BillMcKibben, Olivier recentes que surgiam, por sugerirem autores e Milhomme, Molly O’Meara Sheehan, Pete temas, e por ajudarem o projeto a ir adiante. Palmer, Nadina Perera, Barbara Petruzzi, Boa parte da última primavera foi dedica- Andrea Prothero, Paul Reitan, Joan Roberts, da ao recrutamento do altamente talentoso Regina Rowland, Peter Sawtell, Vernon grupo de autores, relacionado na página do Scarborough, Blair Shane, David Stoesz, Sumário. Gostaria de agradecer especialmen- Robert Welsch, e, na UNESCO, Aline Bory- te a essas pessoas – todas elas concordaram Adams, Bernard Combes, Hans d’Orville, em dividir sem ônus seu conhecimento e Mark Richmond e Ariana Stahmer. Muito impressões com os leitores do Estado do obrigado a todos vocês! Mundo. Sem sua generosidade, esse livro não Gostaria também de agradecer a teria sido possível. Muhammad Yunus, que gentilmente parti- Este ano, contamos também com diversos lhou conosco sua sabedoria e história na pequenos Quadros, que complementam os Introdução da edição deste ano. Seu apoio a artigos mais longos e acrescentam mais vozes nosso humilde livro é uma grande honra. VII VIIXXI_mundo_Be2 6/22/10 15:47 Page VIII Agradecimentos ESTADO DO
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