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HFS Review the Quarterly Newsletter of Hopkins Fulfillment Services Spring/ Volume 3, Issue 2 Summer 2013 HFS Review The Quarterly Newsletter of Hopkins Fulfillment Services A New Service, Lots of Talking, and Quite a Few Planes Welcome to the Spring/Summer issue of HFS Review! Ingram Content Group Inc. and Jennifer Heinz, Lu- lu.com. This panel only served to reinforce how misun- HFS is now offering a new service for clients utilizing HFS derstood distribution is, was, and continues to be, espe- Digital. We are now able to process digital review copies. cially as so much of it moves to digital platforms. The fee for each file sent is $1.00 (plus (http://www.bookexpoamerica.com/ $0.50 for DRM, if requested). To uti- BEA-Conferences/DIY-Authors- lize this service the eBook must be set Conference/#page=page-2) up in Sheridan's eLibrary. If you would like to send digital review copies, I’ll be attending the AAUP annual please contact me meeting in Boston in mid-June, ([email protected]) for details and where I’ll be speaking on a panel as the digital review copy request form. part of the all-day session on At BEA’s uPublishU Conference “Thinking Outside the Book.” My co- My out-of-office reply has been busy this spring and panelists are Jane Hoehner, Director, will be for a few more weeks yet. I’ve been traveling Wayne State University Press, and Carey C. Newman, quite a bit to talk about publishing – from the logistics Director, Baylor University Press. Once again, I’ll be discussing distribution, but it sounds like the discussion of distribution to the passionate history of self- will be at a much higher level than publishing. explaining the differences between wholesalers and distributors. In April, I was invited to be part of a panel on "Outsiders: Zines, Samizdat, Then in mid-July I’ll be flying to Salt and Alternative Publishing" held by Lake City as a featured speaker at the the Caxton Club at the Newberry Li- Alt Press Fest. The event is spon- brary, an independent research library sored by the SLC Public Library. in Chicago founded in 1887. I left feel- At IBPA’s Publishing University (www.facebook.com/altpressfest) ing rather inspired regarding the history with IBPA Executive Director and culture independent publishing. Florrie Binford-Kichler Lots of travel, but all-in-all, it re- (www.caxtonclub.org/events/2013 mains an incredibly interesting time -symposium/) to work in publishing. Despite the seemingly dispar- ate nature of each of these conferences, the challeng- A few weeks later, I attended IBPA’s Publishing Uni- es facing the broad versity, also held in Chicago. I was part of a panel dis- realms of publish- Inside this issue: cussing metadata strategies with Rebecca Albani from ing are similar and Bowker and JHUP’s own metadata guru, Bob Oeste. A New Service, Lots of Talk- we can all learn 1 (http://ibpapublishinguniversity.com) ing, and Quite a Few Planes from one another. I hope to see many As part of BEA’s educational programing, I was asked to Top 25 Accounts 2 of you in Boston! be part of a panel titled “Understanding How to Distrib- ute Your Book.” The panel was moderated by Patricia HFS Spotlight: Keith Brock 3 — Davida, June Payton, Bowker, and my co-panelists were Robin Cutler, BEA 2013 3 Page 2 HFS Review Top 25 Accounts for FY2012 As I researched sales and market channel data for some of to 26% in 2012. Bowker data shows a drastic decline with my talks this spring, I wondered about Bowker’s channel chain stores overall, which of course is going to be impacted data and how it compared to our own figures. I had done by Borders closing. From our perspective, Barnes and Noble an analysis of FY11 sales by account about 18 months ago is essentially flat (flat and stable is the new good news). and ran the numbers for FY12. The results are both sur- Wholesalers are showing declines. prising and not surprising at all. Unlike Bowker’s data, our Overall, the top 25 accounts comprise 79% of our total net information does not roll multiple vendors into larger sales, and the top 5 make up 61% of net sales. When we market channels, but it is interesting to see parallel trends close our fiscal year at the end of June I will pull the num- and how the channels breakdown within our market. bers for FY13 and see what, if any, new trends are emerging. Bowker reported that eRetailers comprised 31% of sales — Davida in 2011, which then jumped to 44% in 2012. In our inter- nal analysis, Amazon went from 21% of net sales in 2011 Account Net Sales FY12 % of total Net Sales FY11 % in FY11 AMAZON $6,352,461 25.80% $5,307,432 21.34% BAKER AND TAYLOR $4,167,211 16.93% $5,004,407 20.12% BARNES AND NOBLE $1,983,746 8.06% $1,985,913 7.99% INGRAM $1,641,332 6.67% $1,752,455 7.05% FOLLETT $833,584 3.39% $794,755 3.20% JOHN WILEY AND SONS $810,652 3.29% $833,761 3.35% NBN INTERNATIONAL $517,724 2.10% $504,830 2.03% DOMESTIC CREDIT CARD (individuals) $507,096 2.06% $140,135 0.56% WEB ORDERS $366,193 1.49% $341,699 1.37% COUTTS INFORMATION SERVICE $284,946 1.16% $301,271 1.21% LIGHTNING SOURCE $265,692 1.08% $305,319 1.28% WEBSEW.COM INC $255,501 1.04% $291,005 1.17% EWEB $242,748 0.99% $223,181 0.90% MARSTON BOOK SERVICES $241,365 0.98% $250,706 1.01% PINSON COMMUNICATIONS INC $235,852 0.96% $222,473 0.89% BOOKS ETC $134,517 0.55% $149,207 0.60% MBS TEXTBOOK EXCHANGE $108,306 0.44% $104,368 0.42% DOMESTIC CHECK/CASH ORDERS (Individuals) $103,111 0.42% $140,135 0.56% DOMESTIC CREDIT CARD (stores) $92,560 0.38% $110,903 0.45% NEBRASKA BOOK COMPANY $80,656 0.33% $104,368 0.42% COMBINED ACADEMIC PUB. $80,564 0.33% $86,073 0.35% PARTNERS WEST BOOK DIST $64,902 0.26% $68,635 0.28% MIDWEST LIBRARY SERVICE $62,540 0.25% $61,109 0.25% EASTERN BOOK $58,902 0.24% $69,337 0.28% FOLLETT LIBRARY RESOURCES $52,148 0.21% $60,550 0.24% Volume 3, Issue 2 Page 3 HFS Spotlight—Keith Brock A Few Images from BEA 2013 waiting to get in on Day 2 BEA 2013 “Last year, after visiting JHU’s annual Diversity Conference, I could have never foreseen it lead- — ing to the creation of JHUP’s very lineshuge own Diversity Committee. While attending the Conference, I was inspired by several panel discus- sions: the first titled, Out and Equal in the Workplace, and the other, Unconscious Bias in the Work- the View of exhibitor floor place, were both exemplary in presentation and content.” With this enthusiasm, Keith Brock returned to the office and wanted to share this knowledge with his colleagues. JHUP holds an annual staff meeting and Kathleen invited Keith to share a presentation he created about diversity in the workplace. The response was overwhelmingly supportive, and within a few weeks there were concrete discussions about creating an in-house Diversity Committee. Keith was asked to chair the Newman, Baylor Director Manager, and Carey Davida Breier, HFS Cordellia Yokum, HFS CSR, committee, which includes ten colleagues from around the press and an Executive Committee member. Keith reports, “I am proud to say that we have nearly accomplished all of the goals initially tasked. Moreover, we have begun reaching out to other committees throughout the Hopkins community as well as offices such as the Office of Institutional Equity locat- ed at our Homewood Campus. The vice-provost for this office, Caroline Laguerre-Brown, visited our Committee here at JHUP and has been a strong asset in helping us achieve our goals.” Needless to say, Keith’s efforts are earning him Carey Newman, Director Marketing Manager, and intern, Aycock,David Baylor staff: Sahara Price, respect from colleagues across the Press. Recently, JHU President Ron Daniels invited Keith to serve on the JHU Diversity Leadership Council (web.jhu.edu/dlc). Keith has accepted and will begin serving on the Council in August. Well done, Keith! Returns Address It is no longer necessary to utilize different addresses for BEA: Grumpy Cat mostThe popular author at returns to the warehouse, depending on the carrier. Please use the following address on catalogs and web materials: HFS Returns Department c/o Maple Logistics Lebanon Distribution Center 704 Legionaire Drive Fredericksburg, PA 17026 Hopkins Fulfillment Services HFS Offers… Unparalleled customer service. Fast, accurate order processing and shipping. Founded in 1977, Hopkins Fulfillment Services provides order processing, collection management, warehousing, Secure, online access to sales and inventory data--in real time. and fulfillment for a distinguished and growing list of university presses and nonprofit institutions. HFS eBook and digital distribution services. currently represents 13 clients: Baylor University Press, Cath- Consolidated orders and shipments. olic University of America Press, Center for Talented Youth, Accounts receivable management and Georgetown University Press, Johns Hopkins collection services. University Press, Maryland Historical Society, Brookings Customized services. Institution Press, University Press of Kentucky, University of Massachusetts Press, University of A real partnership. Pennsylvania Museum, University of Pennsylvania Press, Pssst, tell your friends... University of Washington Press, and Urban Institute Press. Who’s Who at HFS Employee Name Ext. Dept. Alice Jones 410-516-4442 HFS Customer Service (returns) Hopkins Fulfillment Services Alicia Catlos 410-516-4441 HFS Customer Service Coordinator 2715 N.
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