Aza Gazette Oct 04 -A
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The AzA Gazette The Azteca America Monthly Newsletter for Clients, Friends and Associates April 2005 • Number 30 • Year 3 nationwide. Our agreement with Events & • Sister Gazettes Continue to Spring Up p.2 • Programming Update: Camino a la Fama Strengthens Echostar marks a new relationship Features Primetime Block p.4 and the incorporation of their 1 million-strong subscriber base. We were barely able to mention it in La Academia last month’s edition because of our publishing deadline, but it’s certain- Surpasses TF ly an important event for us. and Special congratulations to our friends at the Una Vez Mas station group TM Network who have started a sister newsletter Impressions of the AzA Gazette called News UVM. Among other exciting events, the publication details some of the recent On April 10, Azteca America regis- Dear Friends UVM cable carriage agreements with tered 340,000 network impressions Comcast and Time Warner. (18-49) with La Academia, com- The excitement builds as we prepare pared to 297,000 for Telemundo’s for our 2005 Upfront on May 16. Terry, Randy, Bob, Mark and Nora: Nuevas Voces de America and Don’t forget to mark your calendar. you are always setting new standards 193,000 for Telefutura’s Objectivo We’re preparing a great show with for all of us; thanks for your dedica- Fama. big coverage gains and a promising tion and enthusiasm. In reading the programming lineup. update, I learned that Wilson Ortiz We weren’t first off the line, but was awarded Employee of 2004. our quality is showing through. In Congratulations Wilson; it is dedica- the Hispanic market reality race, This month we have made some tion like yours that makes us strong. Tele-futura’s Objetivo Fama laun- adjustments to our grid, most ched in early January with 300,000 notably the launch of Camino a la Also launching a local Gazette is network impressions and was up to Fama at 9:00 with excellent results. Denver. Many congratulations to 500,000 by week two. Telemundo’s We have also added our interview, our friends from McGraw-Hill and Nuevas Voces de America had analysis and special report shows their successful format. This builds almost 400,000 impressions with from Mexico at 12:30 am. on The Central Valley’s local its launch in mid February. In terms of coverage, we are Gazette, which has been published pleased to welcome Dish Latino since August of last year. cont. p. 4 subscribers to Azteca America cont. p. 2 Viewer Letter 2 Station Spotlight:San Antonio 3 All Eyes on the Post-Season “Liguilla” 5 Names & Faces: Luis Felipe Tovar 5 Fundacion Azteca America Update 6 Sales Update 7 ONTENT AzA Coverage / Contacts 10 C www.aztecaamerica.com 1 AzA Gazette The Azteca America Newsletter Dear Friends all mesmerized by the excellent Viewer Letter coverage. My father even went so cont. p. 1 far as to say that he would keep this station a favorite long beyond Among other interesting features, in The following letter was sent by a the coverage on the Pope. Here are this edition you will find a profile of new viewer Azteca America this some of what we all agreed was the talented actor Luis Felipe Tovar, month. Minor changes have been outstanding: who plays the hilarious Tito Sánchez made for editorial purposes. in our upcoming novela Los Picture Quality: I am in Santa Sánchez. Our Station Spotlight The song in question was a com- Barbara and do not subscribe to focuses on San Antonio, where our missioned work for Azteca. cable, instead use a small ineffec- affiliate began cable coverage last tive antenna. The picture quality of week on Time Warner’s channel 9. Now who said second generation this station is excellent. Mexicans don’t watch Spanish-lan- Finally, we have included a new sec- guage TV? Pope Coverage: No other station tion devoted to our recently- has done what Azteca America has launched nonprofit organization: Dear Azteca TV, done with devoting so much time to Fundación Azteca America. I am a fourth generation Mexican- showing the life and times of Pope American. While greatly entren- John Paul II, most tend to spotlight ched in my American roots, I still their anchors. AzA uses their Please enjoy, make efforts not to lose sight of my anchors as a footnote to the cover- Luis J. Echarte Mexican heritage. Yesterday, I was age and in that way seem to be President and CEO extremely sad to hear of our Pope's remembered most. AzA lets the film passing. While American TV sta- coverage speak for itself instead of a tions gave limited and very canned constant voice over. Also, the file Sister Gazettes biographical coverage, I channel footage was excellent and some- Continue to surfed and stumbled on this thing not shown on any other sta- Spanish station (AzA) with continu- tion. The three shot split screen was Spring Up ous coverage of all that was hap- also excellent as it showed Rome, pening in Rome, the many papal Mexico and the station. visits to Mexico, the emotionally Sister publications to the AzA Gazette continue to flourish. We moving sites and sounds of Mexico As I write this note, I have just recent- would like to take a moment to in mourning, so many pictures of ly heard a very beautiful song on congratulate the The AzA Gazette Pope John Paul II in many interna- your station, written by Father Emilo of Azteca America Colorado, as tional settings, and much more. Vargas. It is either called "Adíos Juan well as The Aza Gazette of the Much of the time I found myself Pablo Segundo" or "Padre Milo- Central Valley in California and trying to translate what I was chio". Could you please give me News UVM watching, but most impressive was more detail on it, the lyrics and that one did not need to know where I can hear that song again, it is Colorado is publishing their first Spanish to see such excellent visual very touching. Also, yesterday, a edition this month, as is Una Vez coverage. I soon found myself try- young boy sang a song called Más. The two publications are ing to find out what station was "Amigo" in the streets of Mexico, added to AzA Central Valley’s pub- offering such amazing coverage. accompanied by a guitar player. He lications, which will have its first- Was it Telemundo? Was it sang with all his heart and soul. year anniversary in August. Univision? Who was it? Could you please show him again? If you are an affiliate interested in our I called family members through- Thank you for the new and excel- local edition graphics package, con- out California, asking each to find lent media option! tact us. If you are a friend or client, that same station. Soon, though Julie Rodríguez check out these great publications. geographically separated, we were Santa Barbara www.aztecaamerica.com 2 AzA Gazette The Azteca America Newsletter Antonio is the second largest mar- Special thanks go out to Lynne Station ket for the station group, behind Costantini, Jeff Henry and George only the group’s headquarter city of Warmingham at Time Warner Cable Spotlight: Dallas. While Dallas is the number- for their support in bringing Azteca six Hispanic market in the country, America programming to more San Antonio San Antonio closely follows as num- homes in San Antonio and Austin. Channel 31-KTDF ber seven. The prime channel positioning is added to the similarly strategic Time Bob Hyland VP of Cable Warner Cable positioning of Austin Distribution UVM on Channel 14; Channel 21 on Nora Crosby VP of Comcast in Dallas; and an upcoming channel 13 on Comcast in Phoenix. Operations UVM With cable carriage secured in San Antonio as well as 90% of UVM existing markets, the current focus is on promotion and sales. Following a very successful outdoor and radio campaign in Phoenix and Las Vegas last year, UVN will be launching a multi-pronged attack beginning this Nora Crosby month in San Antonio. The initial focus will be on network branding, with about 200 impression sights including bus shelters, billboards Station Data and buses, as well as radio spots. Market San Antonio Call Letters KTDF Bob Hyland Once the network brand is soundly Channels 31 established, the focus will be pro- gramming specific, as the Phoenix General Market Activity is shifting into high gear at and Las Vegas campaigns are cur- Una Vez Mas, and San Antonio is no rently targeted, specifically focusing Market Rank 37 exception. on Ventaneando, La Academia and Population 2002* 2.070 Mexican League Soccer, says Nora. Households* 725 A strong programming block and per- % Cable TV sistence by Bob Hyland can be credit- UVM will also be participating in Penetration 2003 65% ed for the premium Channel 9 posi- joint Cinco de Mayo promotions in Retail Sales (Million US$) 24.59 tion that San Antonio has secured as it San Antonio and Austin. Both out- % of Hispanic Origin 52% began transmission through Time door festivals feature top live con- Warner Cable last week – two weeks certs of Mexican talent and are the Hispanic Market Info. ahead of schedule. premier outdoor fairs in their com- munities. UVM will share booths Hispanic TV HH Market Rank 7 “Having Azteca America on Time with Time Warner in both events Hispanic TV HH Warner’s channel 9 puts us in the and distribute promotional material. Market Coverage 3.2% middle of all of the big players,” says Hispanic TV HH Market * 335 Bob.