The AzA Gazette

The Azteca America Monthly Newsletter for Clients, Friends and Associates April 2005 • Number 30 • Year 3

nationwide. Our agreement with Events & • Sister Gazettes Continue to Spring Up p.2 • Programming Update: Camino a la Fama Strengthens Echostar marks a new relationship Features Primetime Block p.4 and the incorporation of their 1 million-strong subscriber base. We were barely able to mention it in last month’s edition because of our publishing deadline, but it’s certain- Surpasses TF ly an important event for us.

and Special congratulations to our friends at the Una Vez Mas station group TM Network who have started a sister newsletter Impressions of the AzA Gazette called News UVM. Among other exciting events, the publication details some of the recent On April 10, Azteca America regis- Dear Friends UVM cable carriage agreements with tered 340,000 network impressions Comcast and Time Warner. (18-49) with La Academia, com- The excitement builds as we prepare pared to 297,000 for Telemundo’s for our 2005 Upfront on May 16. Terry, Randy, Bob, Mark and Nora: Nuevas Voces de America and Don’t forget to mark your calendar. you are always setting new standards 193,000 for Telefutura’s Objectivo We’re preparing a great show with for all of us; thanks for your dedica- Fama. big coverage gains and a promising tion and enthusiasm. In reading the programming lineup. update, I learned that Wilson Ortiz We weren’t first off the line, but was awarded Employee of 2004. our quality is showing through. In Congratulations Wilson; it is dedica- the Hispanic market reality race, This month we have made some tion like yours that makes us strong. Tele-futura’s laun- adjustments to our grid, most ched in early January with 300,000 notably the launch of Camino a la Also launching a local Gazette is network impressions and was up to Fama at 9:00 with excellent results. Denver. Many congratulations to 500,000 by week two. Telemundo’s We have also added our interview, our friends from McGraw-Hill and Nuevas Voces de America had analysis and special report shows their successful format. This builds almost 400,000 impressions with from at 12:30 am. on The Central Valley’s local its launch in mid February. In terms of coverage, we are Gazette, which has been published pleased to welcome Dish Latino since August of last year. cont. p. 4 subscribers to Azteca America cont. p. 2

Viewer Letter 2 Station Spotlight: 3 All Eyes on the Post-Season “Liguilla” 5 Names & Faces: Luis Felipe Tovar 5 Fundacion Azteca America Update 6 Sales Update 7 ONTENT AzA Coverage / Contacts 10 C www.aztecaamerica.com 1

AzA Gazette The Azteca America Newsletter

Dear Friends all mesmerized by the excellent Viewer Letter coverage. My father even went so cont. p. 1 far as to say that he would keep this station a favorite long beyond Among other interesting features, in The following letter was sent by a the coverage on the Pope. Here are this edition you will find a profile of new viewer Azteca America this some of what we all agreed was the talented actor Luis Felipe Tovar, month. Minor changes have been outstanding: who plays the hilarious Tito Sánchez made for editorial purposes. in our upcoming novela Los Picture Quality: I am in Santa Sánchez. Our Station Spotlight The song in question was a com- Barbara and do not subscribe to focuses on San Antonio, where our missioned work for Azteca. cable, instead use a small ineffec- affiliate began cable coverage last tive antenna. The picture quality of week on Time Warner’s channel 9. Now who said second generation this station is excellent. don’t watch Spanish-lan- Finally, we have included a new sec- guage TV? Pope Coverage: No other station tion devoted to our recently- has done what Azteca America has launched nonprofit organization: Dear Azteca TV, done with devoting so much time to Fundación Azteca America. I am a fourth generation Mexican- showing the life and times of Pope American. While greatly entren- John Paul II, most tend to spotlight ched in my American roots, I still their anchors. AzA uses their Please enjoy, make efforts not to lose sight of my anchors as a footnote to the cover- Luis J. Echarte Mexican heritage. Yesterday, I was age and in that way seem to be President and CEO extremely sad to hear of our Pope's remembered most. AzA lets the film passing. While American TV sta- coverage speak for itself instead of a tions gave limited and very canned constant voice over. Also, the file Sister Gazettes biographical coverage, I channel footage was excellent and some- Continue to surfed and stumbled on this thing not shown on any other sta- Spanish station (AzA) with continu- tion. The three shot split screen was Spring Up ous coverage of all that was hap- also excellent as it showed Rome, pening in Rome, the many papal Mexico and the station. visits to Mexico, the emotionally Sister publications to the AzA Gazette continue to flourish. We moving sites and sounds of Mexico As I write this note, I have just recent- would like to take a moment to in mourning, so many pictures of ly heard a very beautiful song on congratulate the The AzA Gazette Pope John Paul II in many interna- your station, written by Father Emilo of Azteca America Colorado, as tional settings, and much more. Vargas. It is either called "Adíos Juan well as The Aza Gazette of the Much of the time I found myself Pablo Segundo" or "Padre Milo- Central Valley in California and trying to translate what I was chio". Could you please give me News UVM watching, but most impressive was more detail on it, the lyrics and that one did not need to know where I can hear that song again, it is Colorado is publishing their first Spanish to see such excellent visual very touching. Also, yesterday, a edition this month, as is Una Vez coverage. I soon found myself try- young boy sang a song called Más. The two publications are ing to find out what station was "Amigo" in the streets of Mexico, added to AzA Central Valley’s pub- offering such amazing coverage. accompanied by a guitar player. He lications, which will have its first- Was it Telemundo? Was it sang with all his heart and soul. year anniversary in August. ? Who was it? Could you please show him again?

If you are an affiliate interested in our I called family members through- Thank you for the new and excel- local edition graphics package, con- out California, asking each to find lent media option! tact us. If you are a friend or client, that same station. Soon, though Julie Rodríguez check out these great publications. geographically separated, we were Santa Barbara

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AzA Gazette The Azteca America Newsletter

Antonio is the second largest mar- Special thanks go out to Lynne Station ket for the station group, behind Costantini, Jeff Henry and George only the group’s headquarter city of Warmingham at Time Warner Cable Spotlight: . While Dallas is the number- for their support in bringing Azteca six Hispanic market in the country, America programming to more San Antonio San Antonio closely follows as num- homes in San Antonio and Austin. Channel 31-KTDF ber seven. The prime channel positioning is added to the similarly strategic Time Bob Hyland VP of Cable Warner Cable positioning of Austin Distribution UVM on Channel 14; Channel 21 on Nora Crosby VP of Comcast in Dallas; and an upcoming channel 13 on Comcast in Phoenix. Operations UVM With cable carriage secured in San Antonio as well as 90% of UVM existing markets, the current focus is on promotion and sales. Following a very successful outdoor and radio campaign in Phoenix and Las Vegas last year, UVN will be launching a multi-pronged attack beginning this Nora Crosby month in San Antonio. The initial focus will be on network branding, with about 200 impression sights including bus shelters, billboards Station Data and buses, as well as radio spots. Market San Antonio Call Letters KTDF Bob Hyland Once the network brand is soundly Channels 31 established, the focus will be pro- gramming specific, as the Phoenix General Market Activity is shifting into high gear at and Las Vegas campaigns are cur- Una Vez Mas, and San Antonio is no rently targeted, specifically focusing Market Rank 37 exception. on Ventaneando, La Academia and Population 2002* 2.070 Mexican League Soccer, says Nora. Households* 725 A strong programming block and per- % Cable TV sistence by Bob Hyland can be credit- UVM will also be participating in Penetration 2003 65% ed for the premium Channel 9 posi- joint promotions in Retail Sales (Million US$) 24.59 tion that San Antonio has secured as it San Antonio and Austin. Both out- % of Hispanic Origin 52% began transmission through Time door festivals feature top live con- Warner Cable last week – two weeks certs of Mexican talent and are the Hispanic Market Info. ahead of schedule. premier outdoor fairs in their com- munities. UVM will share booths Hispanic TV HH Market Rank 7 “Having Azteca America on Time with Time Warner in both events Hispanic TV HH Warner’s channel 9 puts us in the and distribute promotional material. Market Coverage 3.2% middle of all of the big players,” says Hispanic TV HH Market * 335 Bob. “It gives us a front row seat On the sales side, Nora is currently hir- Hispanic P2 + Coverage 2.8% with all the must-carry stations.” ing UVM executives for both Austin Hispanic P2 + * 1.051 and San Antonio. Also from Dallas, Being strong in San Antonio is Terry Davis was recently hired to head * In thousands important for Una Vez Mas. San up marketing for the Texas area.

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AzA Gazette The Azteca America Newsletter

Programming Update: Camino a la Fama Strengthens Primetime Block

Following the conclusion of our nov- ela La Heredera, we have moved in line with our Mexican sister network Azteca 13 by placing the weekday update of La Academia, Camino a la Strong novela success is anticipated Fama on at 9 pm. La Academia with our May launch of Los Sán- chez, a comic novela that combines “The results haven’t been good,” Surpasses TF and TM award-winning actors in a story line comments COO Jorge Jaidar, that breaks the mold of traditional “They’ve been great.” Network Impressions upper-class novela protagonists. Tito Sánchez, played by Luis Felipe Based on Los Angeles overnights, cont. p. 1 Tovar, is a fruit vendor who stum- during the first week ratings have bles onto an elderly woman trying increased tenfold and the show is It wasn’t until February 27 that to commit suicide during his sub- becoming a strong anchor for the Azteca America launched its La way commute. Once he convinces evening block. Academia with under 100,000 the woman that life is worth living, impressions. But you can’t keep a she converts him into a millionaire Late night we have also done some good thing down. While Azteca overnight. Now Tito, his entire fam- shuffling. Hechos Noche, our net- America has shown steady reality ily, and the old friends from the work news from Mexico City with growth, the competition has been “barrio” are to take on their rivals Javier Alatorre has moved back from stagnant to negative. All figures are and win over audience hearts. sourced from NHTI. 12 am to 11:30 pm. At midnight Sunday April 10th 2005. we have added Los Protagonistas de la Noche, an in-depth sports com- Personas 18-49 mentary show led by David TTotalotal Impresiones Network (000) Impressions Faitelson. At 12:30 we have also 2005 added our highly-respected special 400 340 report, interview and analysis block, 350 which includes: Entre tres, Un Día 297 Con, Entrevista con Sarmiento, Entre 300 lo Público y lo Privado, Reporte 13 250 193 and En Contexto. 200

150

100

50

0 LA ACADEMIA OBJETIVO FAMA NUEVAS VOCES DE AMERICA

(Persons 18-40) April 10, 2005 • SOURCE: NHTI Galaxy Explorer 2005

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AzA Gazette The Azteca America Newsletter

The leaders of Group Three are Dorados of Culiacán. The head All Eyes on the Monterrey and Santos, with 21 coach of the Chiapas’ Jaguares points each. Santos’ trump card is insists he still has a shot at the play- Post-Season the Argentine striker Matías Vuoso, offs, despite a fourth place position “Liguilla” who is currently leading the league in Group Three. The Dorados are no with 10 goals this season. longer in danger of being sent back As we enter the final month of the to the minors, thanks to four wins regular “Clausura” 2005 season of The top two teams of each group as and a tie in the past five weeks, but the Mexican Soccer League, it’s time well as the two next best third remain in fourth place of Group to see who’s hot and who’s not. places advance to the “liguilla” for One. They are seven points behind the season championship. the group leader Monarcas, and The undisputed leader is “la three points behind the second- Máquina,” Cruz Azul. With 30 On the other end of the stats are place Tecos. points at the time of publishing, Pachuca, Jaguares, Veracruz and the Cruz Azul is the first team in the April 2005 Final Games of the Regular Season league to qualify for the post-season “liguilla.” With nine wins, three ties Day Local vs Visitors Time and only one loss, Cruz Azul leads 20-Apr-05 Tecos vs Monarcas 17:00 the league as well as Group Two of 20-Apr-05 Veracruz vs América 19:00 the three league groups. Chivas, 20-Apr-05 Cruz Azul vs Atlas 21:00 which is second place in Group Two, 23-Apr-05 Jaguares vs Pachuca 17:00 is a full 13 points behind the leader. 23-Apr-05 Monarcas vs Guadalajara 19:00 24-Apr-05 Santos vs Veracruz 16:00 Azteca’s own Monarcas Morelia 30-Apr-05 Cruz Azul vs América 17:00 leads Group One with 26 points. 30-Apr-05 Veracruz vs Puebla 19:00 Nevertheless, Monarcas will have to 1-May-05 Pachuca vs Monterrey 14:00 keep up the steam throughout the 1-May-05 Tecos vs Guadalajara 16:00 season since Tecos and América are 8-May Santos vs Cruz Azul 12:00 on their heels with 22 points a piece. 8-May Monarcas vs Atlante 14:00

Born in Puebla, he attended the Names & Faces Theatrical School of the Instituto Nacional de Bellas Artes and con- Luis Felipe Tovar tinued his studies in direction at the Escuela Internacional de Cine y TV Actor in .

At Azteca he has participated in His long list of accolades unfortu- episodes of Lo Que Callamos Las nately does not fit in this space. Mujeres and Tan Infinito Como el However, the man that gives life to Desierto, as well as the novelas “Tito” in the upcoming hit novela Cuando Seas Mía, Demasiado Los Sánchez has won three Ariel Corazón, Por Ti and Mirada de Awards (The Mexican equivalent of Mujer, el Regreso. the “Oscar”) for acting in Principio y Fin, El Callejón de los Milagros He also has an acting school in (where he acted along Salma Mexico City called El Set. Hayek) and Sin Remitente. KEVIN BACON INDEX: 2

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AzA Gazette • Fundacion Azteca America Update The Azteca America Newsletter

FUNDACION AZTECA AMERICA

Starting this month, we will include Identity, Security, Power and Future. Rather go jobless, many undocu- in the AzA Gazette a special section Issues such as immigration policy, mented workers have been forced for our recently founded non-profit racism, and Mexico’s political out- to buy fake ID’s to be employed. organization Fundación Azteca look were given fresh thinking with This provides cover for employers, America (FAzA). the series of panel discussions that who, if asked, can plausibly assert were aired on our Azteca America that they believe all their workers In this section, we will highlight the network news program and will are legal. Once registered on pay- biggest challenges our community soon be televised in a four-part rolls, these workers are paid by the faces, and report on some of FAzA’s series. book, with corresponding payroll initiatives. Fundación Azteca tax reductions. America is a non-profit project of Social Security Benefits from Azteca America and the Grupo Immigrants Since 1986, the Social Security Salinas companies that aims to Administration has received a flood improve living standards for the According to an April 5 article pub- of W-2 earnings reports with incor- Hispanic community. We will grow lished by the New York Times, rect Social Security numbers. These with the support and ideas of the immigrants greatly contribute to the documents go to the “earnings sus- community as we identify key areas solvency of the nation’s public pense file.” In the current decade, of need of the Hispanic population retirement system. It is estimated the file is growing, on average, by in America. Welcome. that approximately 7 million immi- more than US$50 billion a year, generating US$6 billion to US$7 bil- lion in Social Security tax revenue and about US$1.5 billion in Medicare taxes. Officials do not know what fraction of the suspense file corresponds to the earnings of illegal immigrants, but they suspect that the portion is significant. University of California Without the flow of payroll taxes grant workers in the US are provid- from wages in the suspense file, the Pensar México ing Social Security a subsidy of system’s long term funding hole US$7 billion a year. over 75 years would be 10% larger. On April 4 – 8, the Fundación and Most immigration helps Social Grupo Salinas were at UC Berkeley It is impossible to know how many Security’s finance, because new with the first week-long Pensar illegal workers pay taxes, but immigrants tend to be of working México symposium. With a mix of according to specialists, most of age and contribute more than they US professors, Mexican politicians them do. In 1986, the Immigration take from the system. But illegal from all major parties, and other Reform and Control Act set penal- immigrants help even more because intellectual and cultural leaders, the ties for employers who knowingly they will never collect benefits, debate centered on four themes: hire undocumented immigrants. according to the article.

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AzA Gazette • Sales Update The Azteca America Newsletter

ADVERTISING OPPORTUNITIES

Large Billboard featured in an Azteca America Novela Product Integration Opportunities in Azteca America Novelas !!

Don’t miss out on exciting product Give us a call to talk about how to any of your retail stores, fast food placement opportunities with our innovative solutions and concepts restaurants or home decoration upcoming hit novela Los Sánchez. can highlight special characteristics stores. of your brand or product. Creativity By presenting you brand or product is unlimited. 2. Use our Virtual Agency to create in an organic way, product place- something totally different with ment can make a strong comple- As owners of our programming, cityscapes and interiors: outdoor ment to traditional advertising with Azteca America can: banners, bags, products, bus stops, the added benefit of being “zap- 1. Customize segments where the and more! proof.” Los Sánchez cast can go shopping Let your brands be part of this unique adventure with Product Placement!

CONTACTS

Carlos de la Garza González President MKT & Sales AzA (212) 207 8535 ext. 23 [email protected] Mishelle Velez Esquivel Marketing AzA (212) 207 8535 ext. 28 [email protected] Spot the ”K”

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AzA Gazette The Azteca America Newsletter

The Fastest Growing Hispanic Network in the U.S.

Fresno-Visalia Yakima-Pascoe-Richland Reno Boise Las Vegas Salt Lake City Coverage:77% KMSG Channel 55 KAZW Channel 9 & 27 KAZR Channel 46 KCBB Channel 51 KHDF Channel 19 KSVN Channel 66 1.9% 0.4% 0.3% 0.2% 0.9% 0.6% Omaha KAZO Channel 57 0.14% San Francisco-Sacramento Denver New York KTNC Channel 42 KCIN Channel 27 WNYN Channel 39 5.1% 1.7% WOCK Channel 13 11.3% 3.95% Bakersfield KPMC Channel 42 Hartford - New Haven, CT 0.6% WHCT Canal 38 0.7% Monterey-Salinas Chattanooga KMCE Channel 43 WDGA Channel 43 0.6% 0.1% Santa Barbara KBDF Channel 32 Charleston 0.4% WTBD Channel 22 0.04%

Los Angeles Orlando KAZA Channel 54 W21AU Channel 21 16.3% 1.2% Albuquerque Wichita Palm Springs KQDF Channel 25 Phoenix KSMI Channel 51 West Palm Beach KYAV Channel 19 2.1% Dallas WWHB Channel 48 KPDF Channel 41 0.3% 0.4% KODF Channel 26 0.6% 2.5% San Antonio 3.3% San Diego KTDF Channel 18 KZDF Channel 41 Tucson 3.3% Oklahoma City WPMF Channel 38 2.0% 5.7% KUDF Channel 14 Austin KAZH Channel 57 KOHC Channel 38 1.0% KADF Channel 20 4.1% 0.3% Tampa Ft. Myers 1.1% Corpus Christi WXAX Channel 26 WTPH Channel 14 Victoria KYDF Channel 64 1.2% 0.4% KBGS Channel 51 1.0% * Note: KTNC-TV 42 covers the San McAllen 0.1% Francisco and Sacramento DMA´s K64FM Channel 64 Source: Nielsen Universe Estimates, 2003, 0.4% Hispanic households.

Operations: Contacts: Jorge Jaidar (212) 207-8623 Executives: [email protected] About TV Azteca Luis J. Echarte President and CEO TV Azteca, listed on the Mexican Distribution and Affiliate Relations: (212) 207-8839 Bolsa, the New York Stock Luis M. Cortés 011(5255) 1720-5777 (212) 207-8839 Exchange and Spain’s Latibex, is 011(5255) 1720-9256 the second largest producer of Sales: [email protected] Spanish-language programming in Carlos de la Garza the world, and one of two nation- (212) 207-8535 KAZA Azteca 54, L.A. wide broadcasters in Mexico. [email protected] Eduardo Urbiola (818) 241-5400 [email protected] Today TV Azteca broadcasts four networks: the family-driven Azteca Editorial Committee For further contacts see our website 13, with 278 signals in Mexico; the Héctor Romero youth-focused Azteca 7, with 270 Daniel McCosh signals in Mexico; Azteca Linda Garcidueñas International for 13 countries in Elena Arceo Luis M. Cortés Central and South America; and Juan Pablo Álvarez Azteca America the fastest grow- Fernanda Ostos A Grupo Salinas Company ing network in the U.S. Edith Pavón www.gruposalinas.com This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

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