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Audience Measurement and Industry Trends Report for Q2 2019-2020
AUDIENCE MEASUREMENT AND INDUSTRY TRENDS REPORT FOR Q2 2019-2020 CONTENTS BACKGROUND ............................................................................................................................3 METHODOLOGY .................................................................................................................. .3 -5 NATIONAL MEDIA CHANNELS REACH .......................................................................... 5-6 AUDIENCE DEMOGRAPHICS FOR FREE-TO-AIR AND PAY TV RADIO AND TELEVISION DATA. ........................................................................................................... ..7-16 MEDIA CONSUMPTION HABITS BY PRIME TIME AND OTHER TIME SEGMENTS……………………………………………………………………………….16-26 RADIO LISTENERSHIP BY TOPOGRAPHIES(REGIONS) ......................................... 26-50 OVERALL ALLOCATION BY INDUSTRIES .......................................................................51 ALLOCATIONS BY MEDIUM .............................................................................................…52 TELEVISION – DETAILS ............................................................................................... …53-56 RADIO – DETAILS ........................................................................................................... …57-60 PROGRAM CATEGORIZATION ........................................................................................…60 PAGE 2 OF 65 BACKGROUND In Kenya, broadcasting which is mainly done using Radio and TV, is a medium for entertainment, information -