Press Kit—Summer NAMM 2017 Booth #735
CONTACT: Jodi Anderson—Director, Communications & Product Marketing #learnteachplay P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Who We Are
We help the world experience the joy of making music.
Alfred Music, the leader in music education for 95 years, produces educational, reference, pop, and performance materials for teachers, students, professionals, and hobbyists spanning every musical instrument, style, and difficulty level. Alfred Music’s home office is located in Los Angeles, with domestic offices in Miami and New York, as well as offices around the world, including Germany, Singapore, and the United Kingdom.
Since 1922, Alfred Music has been dedicated to helping people learn, teach, and play music. Alfred Music currently has over 150,000 active titles and represents a wide range of well-known publications—from methods like Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations, and Suzuki, to artists like Bruce Springsteen, Bruno Mars, Cole Porter, fun., George and Ira Gershwin, John Lennon, Katy Perry, Led Zeppelin, The Rolling Stones, and The Who, to brands like Harry Potter, Lord of the Rings, Star Wars, The Wizard of Oz, Rolling Stone magazine, and Billboard.
In addition to its own titles, Alfred Music distributes products from over 150 companies, including advance music, Belwin, Cengage Learning, Dover Publications, Drum Channel, Faber Music, Guitar World, Highland/Etling, Jamey Aebersold Jazz, Kalmus, MakeMusic, Penguin, and WEA.
Alfred Music is now also paired with MakeMusic, which is part of Peaksware Holdings, LLC portfolio of companies, to transform how music is composed, published, taught, learned, and performed by bringing together the leaders in educational music publishing and music technology.
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Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com What We’re Doing
As part of its ongoing philanthropy, Alfred Music teamed up with the Make Music Alliance for National MakeMusic Day on June 21, 2017 and donated over 1,500 copies of “It’s Ukulele Time” to be distributed at sponsored ukulele mass events across the country. Additionally, Alfred Music supplied the rights to six songs for guitar mass appeal events booklet that was distributed to over 5,000 participants nationwide.
Alfred Music joined other NAMM members for the NAMM Music Education Advocacy D.C. Fly-In, May 22-24, 2017. Alfred Music was proud to participate in this annual event that advocates for access to quality music education programs for all children.
During Music in Our Schools Month, Alfred Music was proud to support Heid Music’s Big 10 contest by donating $250 worth of band scores to the winning schools.
Alfred Music continues to donate hundreds of copies guitar materials to GAMA (The Guitar & Accessories Marketing Association), for their summer workshops. These workshops teach music educators how to start or enhance classroom guitar programs and deliver more music making opportunities to children. Alfred Music, in collaboration with The ASCAP Foundation, will deliver more than $26,000 of music curriculum and performance music to more than 50 school ensembles across the United States, in support of the VH1 Save The Music Foundation this fall.
Alfred Music was happy to provide product support to Operation: Music Aid, a non-profit organization, based in Madison, CT whose mission is to secure musical instruments of all types in order to help aid in the rehabilitation of our valiant men and women who have been wounded while serving their country.
Alfred Music teamed up with Ukuleles for Ukraine, a California based non-profit charity, as they supplied four children’s homes with clothing, school materials, medicine, and instruments. Alfred Music gave 95 Daisy Rock Girls’ Guitars to give music lessons and improve the children’s confidence and creativity.
Alfred Music was proud to be a part of SBO’s 15th Annual student scholarship essay contest, themed, “How Your Music Class Prepare You for Life,” by donating product to the 10 winning schools’ music programs.
Alfred Music continues to donate percussion materials to PAS (Percussive Arts Society), for their national Day of Percussion events. These “mini-PASICs” draw in local musicians, educators, students and enthusiasts for a day or weekend of performances, competitions, clinics and master classes.
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com What We’re Doing
Alfred Music was a proud sponsor of Los Angeles City Elementary Schools Music Association’s 75th Anniversary celebration. LACESMA, a non-profit 501(c)(3) organization, promotes excellence in elementary music education at the Los Angeles Unified School District (LAUSD).
“Healing Newtown through the Power of the Arts” program (arts space, classes, workshop, performances, art & music therapy, events) was founded in the wake of the devastating events in Sandy Hook on December 14th of 2012. Through the HealingNewtown Program and other projects, The Newtown Cultural Arts Commission is dedicated to providing concerts, events, performances, workshops and classes geared toward helping the community continue to move past this event in a healthy, healing manner. Alfred Music is honored to donate materials to this community to support their efforts in healing through music and arts.
Alfred Music honored to provide educational materials to Melodic Connections, a nonprofit organization in Cincinnati, OH that provides a music therapy services to the community through group guitar, piano, voice and rum lessons, after they were devastated by flooding.
Alfred Music was happy to provide materials to the Milton Academy Jazz Program to help support their annual trip to Africa. In addition to performing with and for students, the groups brings materials and supplies to music programs helping the world experience the joy of making music.
View full list of press releases here.
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases New Copyright Handbook for Music Educators and Directors
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, announces the release of Copyright Handbook for Music Educators and Directors which provides a concise overview of the key aspects of copyright law that affect music educators and directors in the United States.
The Copyright Handbook for Music Educators and Directors was designed to provide answers to the most common questions raised by educators and directors. This resource makes it easy to find specific answers by utilizing a user- friendly question-and-answer format. For ease of use, a thorough Glossary of Terms and an extensive Index are included. Not meant to replace legal counsel, the Copyright Handbook is a starting point for music educators and directors with questions concerning copyright.
Topics include: • How to determine if a work is protected by copyright • The use of print music and lyrics • The use of audio • The use of video • Digital products and the Internet • Performance rights • Composing and arranging
Copyright Handbook for Music Educators and Directors is available for $19.99 at music retail stores, online retailers, and alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases Essential Reference for Teaching Keyboard Concertos
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, announces the release of The Pianist’s Guide to Standard Teaching and Performance Concertos, an invaluable resource of keyboard concertos from Baroque through contemporary periods for teachers, students, and performers.
This textbook provides a unique resource to promote interest in and awareness of the available body of captivating concerto literature. It focuses on works suitable for pianists at the intermediate level, highlighting musically satisfying compositions from early Baroque masterworks through contemporary concertos written by today’s best pedagogical composers. The book is arranged alphabetically by composer, with descriptions detailing information about publishers, tempo, key, instrumentation, and technical and musical content. The authors discuss the challenges and stylistic features of each selection and grade each movement using the 10-level grading system from Jane Magrath’s The Pianist’s Guide to Standard Teaching and Performance Literature, a model for the textbook.
The Pianist’s Guide to Standard Teaching and Performance Concertos is available for $19.99 at music retail stores, online retailers, and alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases New Music Education Resource for Youth Choir Leadership
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, is proud to release Voices in Harmony, a new invaluable resource that focuses on youth leadership, education, and artistry in the music classroom.
Creating successful youth and children’s ensembles requires a multitude of skills. In Voices in Harmony, nationally recognized clinician and Founding Artistic Director of the Cincinnati Children’s Choir, Robyn Lana, shares valuable insight and advice along with practical tips from well-known experts in the field. With topics including rehearsal techniques, recruitment and retention, comprehensive musicianship through performance, building community through a safe environment, and many more, Voices in Harmony is a must for every conductor.
Voices in Harmony, is available for $24.99 at music retail stores, online retailers, and alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music and NAfME Partner On Standards-Based K–8 Lessons for the Classroom
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, proudly teams up with the National Association for Music Education on Kaleidoscope, a manual of model lessons by master music teachers from around the country.
Compiled and edited by Denese Odegaard, Kaleidoscope is a collection of standards-based lessons for the K–8 general music classroom. Each of the 28 creative plans is aligned to the national standards and designed for success. This Reproducible Teacher’s Handbook includes step-by-step procedures, reproducible templates, related manipulatives, assessment tools, an array of traditional songs, and more! Royalties donated to NAfME.
Kaleidoscope is available for $34.99 at music retail stores, online retailers, and alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Adds Percussion Playing Cards to Successful Series
Los Angeles, CA—July 2017 Alfred Music, the world leader in educational music publishing since 1922, is pleased to announce the release of a new exciting resource for music educators and students alike, Alfred’s Music Playing Cards: Percussion Instruments.
Created by Alfred Music author Dave Black, Alfred’s Music Playing Cards: Percussion Instruments is the innovative way for users to learn about percussion instruments. This standard 52-card deck of playing cards is divided into four suits, each representing a different rudimental family: Pitched/Non-Pitched Membrane, Pitched/Non-Pitched Metallic, Pitched/ Non-Pitched Wood, and Sound Effects. Four jokers are included as well, each containing a brief description of the percussion family, and suggestions regarding percussion notation.
Alfred’s Music Playing Cards: Percussion Instruments is now available for $6.99 each at music retail stores, online retailers, and at alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Expands Sound Innovations Series with Creative Warm-Ups for String Orchestra
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, is proud to announce the release of Sound Innovations for String Orchestra: Creative Warm-Ups, a companion resource to Sound Innovations: Sound Development for Intermediate String Orchestra.
Sound Innovations: Creative Warm-ups emphasizes four aspects of string performance essential to the refinement of musicianship and skill at the intermediate level. The levels can be used in the order that is best for your students’ development, whether that means as individual warm-ups or as structured units.
Consistent with the Sound Innovations structure, students explore, develop, and refine: • Sound Intonation • Sound Rhythms • Sound Bowing Fluency and Choreography • Sound Creativity
Students will develop high-level listening skills through practicing intervals, chord tones and balance, major/minor/ diminished/augmented chord qualities, drones, and extended hand patterns—including cello extension pedagogy. Students will also learn to analyze, audiate, and perform rhythms that create rhythmic independence and develop large- group rhythmic ensemble playing. Bowing fluency exercises will lead students to play with all parts of the bow, start in different points of the bow, use expressive bow strokes, and execute fluid string crossings. A groundbreaking sequence of exercises and repertoire help students develop a toolbox of material to use while improvising in distinct styles: classical, jazz, Latin, rock, and over a drone accompaniment. Video demonstrations of key skills are referenced in the book and will be able to be viewed online at www.alfred.com/creativewarmups soon.
Sound Innovations: Creative Warm-ups will be at music retail stores, online retailers, and alfred.com. Prices to come.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Now Available from Alfred Music The Vocalize! Canon Collection
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, announces the release of The Vocalize! Canon Collection, the much-anticipated follow-up to the best-selling Vocalize! book.
The Vocalize Canon Collection includes 52 rounds for choral and classroom singing. Compiled and edited by Andy Beck, this impressive collection of rounds is ideal for warming up, sight-singing, technique-building, and more! From traditional and familiar to original and unexpected, each of the tuneful melodies easily stacks into two, three, or more layers. The included Enhanced CD includes accompaniment tracks and printable PDFs.
The Vocalize! Canon Collection is available at music retail stores, online retailers, and alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases Fun New Elementary Songbooks & Musicals
Los Angeles, CA—July 2017 Alfred Music, the world leader in educational print music publishing since 1922, announces the release of four new songbooks and musicals designed for the classroom—The Great Big Holiday Bake- Off, Two for the Show, More Children of the World, and Regards to Broadway. Each musical is a sensational performance resource that teachers, students, and audiences will love!
The Great Big Holiday Bake-Off is a delicious 30-minute Christmas musical for Unison and 2-Part Voices that delivers all the goodies with scrumptious songs and simple scenes that are guaranteed to satisfy any sweet tooth. Two hosts, a pair of judges, six star bakers, and a chorus of any size are just the right recipe for fun. Complete choreography videos are available for every song, from the tasty opening theme to the festive fruitcake finale! Recommended for grades three and up.
Two for the Show includes a pair of mini-musicals for primary-aged students. Both of the traditional folk tales are told with brief unison songs and short scenes (featuring a small cast of characters plus up to 25 narrators). Minimal rehearsal time, few props, creative costume pieces, and a simple set make for no fuss in-class or on-the-stage productions. They can be presented separately or as a set. Approximately 30 minutes when combined. Complete choreography included. Recommended for grades kindergarten through four.
More Children of the World includes authentic folk songs from around the globe and are arranged especially for 2-part voices, creating an amazing international field trip through nine countries on four continents. Information on the Fun Fact pages provides a fascinating look at world cultures and doubles as flexible narration for a 30-minute multicultural music program. The included Enhanced CD includes reproducible student song sheets, background pages, and cover art. Recommended for grades three and up.
Celebrate Broadway musicals past and present with this entertaining and educational revue, Regards to Broadway. An optional narration (for up to 50 speakers) tells the incredible history and evolution of American musical theater and ties this 35-minute choir-focused presentation together with purpose and panache. Features a dozen hit show tunes from a century of blockbusters like Gypsy; Kiss Me, Kate; My Fair Lady; Ragtime; and The Wiz; arranged exclusively for 2-part or 3-part mixed singers by Alfred Music’s top writers. Includes choreography notes throughout the 100% reproducible score as well as extracted singer pages on the live-orchestra Enhanced CD. Recommended for grades four and up.
The Great Big Holiday Bake-Off, Two for the Show, More Children of the World, and Regards to Broadway are all available for $69.99 each at music retail stores, online retailers, and alfred.com. Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases Florida Georgia Line Songbook
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, announces the release of Florida Georgia Line Songbook, an 18-song collection for Piano/Vocal/Guitar that highlights Florida Georgia Line’s expanding catalog of hits.
American country duo Florida Georgia Line are one of the most successful country music acts of the 2010s. Fronted by co-founders Tyler Hubbard and Brian Kelley, the group has had numerous number-one albums and singles. Their 2014 single “Cruise” became the best-selling digital country song of all time in the U.S. and is the only country song to ever sell over 10 million copies.
Titles include: Anything Goes • Confession • Cruise • Dayum, Baby • Dirt • Get Your Shine On • H.O.L.Y. • I’m in a Hurry (And Don’t Know Why) • It’z Just What We Do • May We All • ‘Round Here • Sippin’ on Fire • Stay • Sun Daze • Take It Out on Me • Tell Me How You Like It • This Is How We Roll • Tip It Back.
Florida Georgia Line Songbook is available for $22.99 at music retail stores, online retailers, and alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases New Jim Brickman Collection, Words & Music
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, announces the release of Jim Brickman’s latest collection, Words & Music, an impressive compendium of 26 titles from 14 albums, spanning the artist’s illustrious career of over 20 years. Lauded by Billboard Magazine as a best-selling solo pianist and the most charted Adult Contemporary artist, Brickman himself has approved the brilliantly interpreted Piano Solo and Piano/Vocal/Guitar arrangements for this keepsake volume.
Titles include: Angel Eyes • Barcelona • Beautiful (As You) • By Heart • Destiny • Dream Come True • Fly • Free to Fly • The Gift • If You Believe • Love of My Life • Night Rain • Paradise • Part of My Heart • Peace • Rocket to the Moon • Romanza • Shaker Lakes • Simple Things • Thank You • Thanksgiving • Timeless • Valentine • Waterfall • Welcome Home • Without You in My Life.
The Jim Brickman Collection, Words & Music is available for $24.99 at music retail stores, online retailers, and alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music and the CW Network Partner on Six Exciting Piano Sheet Solos
Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, is proud to announce the release of six sheets featuring songs from CW Network’s hit shows Supergirl, Arrow, The Flash, and DC’s Legends of Tomorrow, all complete with original artwork.
Supergirl Theme from the television series Supergirl is now available as a sheet solo piano arrangement. The CW Network’s Supergirl showcases the classic DC Comics superhero—who is one of the last surviving Kryptonians and Superman’s cousin.
Setting Up the Lair, also a sheet solo piano arrangement, is from the television series Arrow, the CW Network television series which is based on the DC Comics character Green Arrow.
From the series The Flash, the CW Network’s television series based on the classic DC Comics superhero, comes The Fastest Man Alive / Always Late, which serves as the title character’s theme. This Original Sheet Music Edition presents a solo piano arrangement of the tune.
Super Friend, written by Crazy Ex-Girlfriend’s Rachel Bloom and Tom Root, was composed exclusively for the special The Flash-Supergirl musical crossover episode, “Duet,” on the CW Network. This Original Sheet Music Edition presents a piano/vocal/guitar arrangement of the song, complete with original artwork and lyrics.
Written by award-winning songwriters Benj Pasek and Justin Paul (La La Land), Runnin’ Home to You was also composed exclusively for the CW Network’s special superhero musical crossover episode, “Duet,” featuring The Flash and Supergirl. This Original Sheet Music Edition presents a piano/vocal/guitar arrangement of the song, complete with original artwork and lyrics.
The CW Network’s DC’s Legends of Tomorrow is a spinoff of two other television series from the DC Comics universe, Arrow and The Flash. This Original Sheet Music Edition, Legends of Tomorrow Theme, presents a solo piano arrangement of the Legends of Tomorrow theme, complete with original artwork.
Supergirl Theme, Setting Up the Lair, The Fastest Man Alive / Always Late, Super Friend, Runnin’ Home to You, and Legends of Tomorrow Theme are available for $3.99 each at music retail stores, online retailers, and alfred.com.
Review copies are available upon request.
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CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM
Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Where to Find Us
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