Press Kit—Summer NAMM 2017 Booth #735
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Press Kit—Summer NAMM 2017 Booth #735 CONTACT: Jodi Anderson—Director, Communications & Product Marketing #learnteachplay P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Who We Are We help the world experience the joy of making music. Alfred Music, the leader in music education for 95 years, produces educational, reference, pop, and performance materials for teachers, students, professionals, and hobbyists spanning every musical instrument, style, and difficulty level. Alfred Music’s home office is located in Los Angeles, with domestic offices in Miami and New York, as well as offices around the world, including Germany, Singapore, and the United Kingdom. Since 1922, Alfred Music has been dedicated to helping people learn, teach, and play music. Alfred Music currently has over 150,000 active titles and represents a wide range of well-known publications—from methods like Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations, and Suzuki, to artists like Bruce Springsteen, Bruno Mars, Cole Porter, fun., George and Ira Gershwin, John Lennon, Katy Perry, Led Zeppelin, The Rolling Stones, and The Who, to brands like Harry Potter, Lord of the Rings, Star Wars, The Wizard of Oz, Rolling Stone magazine, and Billboard. In addition to its own titles, Alfred Music distributes products from over 150 companies, including advance music, Belwin, Cengage Learning, Dover Publications, Drum Channel, Faber Music, Guitar World, Highland/Etling, Jamey Aebersold Jazz, Kalmus, MakeMusic, Penguin, and WEA. Alfred Music is now also paired with MakeMusic, which is part of Peaksware Holdings, LLC portfolio of companies, to transform how music is composed, published, taught, learned, and performed by bringing together the leaders in educational music publishing and music technology. Logos/Assets Download Hi-Res Download Hi-Res Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com What We’re Doing As part of its ongoing philanthropy, Alfred Music teamed up with the Make Music Alliance for National MakeMusic Day on June 21, 2017 and donated over 1,500 copies of “It’s Ukulele Time” to be distributed at sponsored ukulele mass events across the country. Additionally, Alfred Music supplied the rights to six songs for guitar mass appeal events booklet that was distributed to over 5,000 participants nationwide. Alfred Music joined other NAMM members for the NAMM Music Education Advocacy D.C. Fly-In, May 22-24, 2017. Alfred Music was proud to participate in this annual event that advocates for access to quality music education programs for all children. During Music in Our Schools Month, Alfred Music was proud to support Heid Music’s Big 10 contest by donating $250 worth of band scores to the winning schools. Alfred Music continues to donate hundreds of copies guitar materials to GAMA (The Guitar & Accessories Marketing Association), for their summer workshops. These workshops teach music educators how to start or enhance classroom guitar programs and deliver more music making opportunities to children. Alfred Music, in collaboration with The ASCAP Foundation, will deliver more than $26,000 of music curriculum and performance music to more than 50 school ensembles across the United States, in support of the VH1 Save The Music Foundation this fall. Alfred Music was happy to provide product support to Operation: Music Aid, a non-profit organization, based in Madison, CT whose mission is to secure musical instruments of all types in order to help aid in the rehabilitation of our valiant men and women who have been wounded while serving their country. Alfred Music teamed up with Ukuleles for Ukraine, a California based non-profit charity, as they supplied four children’s homes with clothing, school materials, medicine, and instruments. Alfred Music gave 95 Daisy Rock Girls’ Guitars to give music lessons and improve the children’s confidence and creativity. Alfred Music was proud to be a part of SBO’s 15th Annual student scholarship essay contest, themed, “How Your Music Class Prepare You for Life,” by donating product to the 10 winning schools’ music programs. Alfred Music continues to donate percussion materials to PAS (Percussive Arts Society), for their national Day of Percussion events. These “mini-PASICs” draw in local musicians, educators, students and enthusiasts for a day or weekend of performances, competitions, clinics and master classes. Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com What We’re Doing Alfred Music was a proud sponsor of Los Angeles City Elementary Schools Music Association’s 75th Anniversary celebration. LACESMA, a non-profit 501(c)(3) organization, promotes excellence in elementary music education at the Los Angeles Unified School District (LAUSD). “Healing Newtown through the Power of the Arts” program (arts space, classes, workshop, performances, art & music therapy, events) was founded in the wake of the devastating events in Sandy Hook on December 14th of 2012. Through the HealingNewtown Program and other projects, The Newtown Cultural Arts Commission is dedicated to providing concerts, events, performances, workshops and classes geared toward helping the community continue to move past this event in a healthy, healing manner. Alfred Music is honored to donate materials to this community to support their efforts in healing through music and arts. Alfred Music honored to provide educational materials to Melodic Connections, a nonprofit organization in Cincinnati, OH that provides a music therapy services to the community through group guitar, piano, voice and rum lessons, after they were devastated by flooding. Alfred Music was happy to provide materials to the Milton Academy Jazz Program to help support their annual trip to Africa. In addition to performing with and for students, the groups brings materials and supplies to music programs helping the world experience the joy of making music. View full list of press releases here. Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases New Copyright Handbook for Music Educators and Directors Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, announces the release of Copyright Handbook for Music Educators and Directors which provides a concise overview of the key aspects of copyright law that affect music educators and directors in the United States. The Copyright Handbook for Music Educators and Directors was designed to provide answers to the most common questions raised by educators and directors. This resource makes it easy to find specific answers by utilizing a user- friendly question-and-answer format. For ease of use, a thorough Glossary of Terms and an extensive Index are included. Not meant to replace legal counsel, the Copyright Handbook is a starting point for music educators and directors with questions concerning copyright. Topics include: • How to determine if a work is protected by copyright • The use of print music and lyrics • The use of audio • The use of video • Digital products and the Internet • Performance rights • Composing and arranging Copyright Handbook for Music Educators and Directors is available for $19.99 at music retail stores, online retailers, and alfred.com. Review copies are available upon request. To download high resolution images of these products, please click below: http://www.alfred.com/img/images/public%20relations/pr/primages/201705/00-45961-Copyright-Handbook-for-Music- Educators-and-Directors.tif CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases Essential Reference for Teaching Keyboard Concertos Los Angeles, CA—July 2017 Alfred Music, the leading publisher in music education since 1922, announces the release of The Pianist’s Guide to Standard Teaching and Performance Concertos, an invaluable resource of keyboard concertos from Baroque through contemporary periods for teachers, students, and performers. This textbook provides a unique resource to promote interest in and awareness of the available body of captivating concerto literature. It focuses on works suitable for pianists at the intermediate level, highlighting musically satisfying compositions from early Baroque masterworks through contemporary concertos written by today’s best pedagogical composers. The book is arranged alphabetically by composer, with descriptions detailing information about publishers, tempo, key, instrumentation, and technical and musical content. The authors discuss the challenges and stylistic features of each selection and grade each movement using the 10-level grading system from Jane Magrath’s The Pianist’s Guide to Standard Teaching and