Five Stages of "Disney Dreaming" -Attraction

"Disney Dreaming" Attraction

1 Five stages of "Disney Dreaming" -Attraction

Stage 1: Accessing prior knowledge about Disney theme park attractions, rides and coasters.

Stage 2: Investigating to build foundation knowledge about Disney theme park attractions, rides and coasters.

Stage 3: Expanding knowledge of Disney theme park attractions, rides and coaster

Stage 4: Applying knowledge to the design and construction of Disney theme park attractions, rides and coaster

Stage 5: Contributing knowledge to a group about Disney theme park attractions rides and coasters. 2

Objectives: 1. Select your team based on participants SKILLS 2. Assign TASKS to each team member 3. Design a new attraction for a NEW Park 4. Decide on what TYPE of attraction it will be 5. Select the IP Patent that will apply to the new attraction 6. Describe the FLOW of the attraction 7. Name the NEW attraction 8. Name the new Park 9. What is the Story/Theme 10. Why will guests ride this attraction? 11. Who is the attraction for ( age group or ?) 12. What is special or different about your attraction? 13. What is the Backstory? 14. Describe the interactive Queue 15. What is the Winnie? 16. Build your budget 17. Create a Poster for PR to advertise the new attraction 18. Make an ATTRACTION Guide-How will you advertise/market the attraction 3

Define the problem

The owners of Walt Disney World Theme Parks are seeking proposals for a new ―Theme Park Attraction‖. This ―Theme Park Attraction‖, must thrill riders young and old with unique design features that incorporate the best in safety and engineering while providing an unforgettable experience and story.

It's no secret that the Walt Disney World has experienced a decline in attendance and revenue over the past 18 months. We are in desperate need of a new high-interest ―Theme Park Attraction‖ that will increase attendance and revenue for the parks.

Our goal is to attract families that will attend our new ―Theme Park Attraction‖ and tell a "NEW Backstory " about an exciting and engaging attraction, that will include an "Interactive Queue".

The future of the "Disney Theme Parks" depends on your creativity, ingenuity, and innovation.

The Management, Walt Disney World Theme Parks 4

Five stages of "Disney Dreaming" -Attraction

Stage 1: Accessing prior knowledge about Disney theme park attractions, rides and coasters.

Stage 2: Investigating to build foundation knowledge about Disney theme park attractions, rides and coasters.

Stage 3: Expanding knowledge of Disney theme park attractions, rides and coaster

Stage 4: Applying knowledge to the design and construction of Disney theme park attractions, rides and coaster

Stage 5: Contributing knowledge to a group about Disney theme park 5 attractions rides and coasters.

Investigating to build foundation knowledge - Type of Attractions

A. Gravity rides B. Boat rides C. Simulators D. Guide Rail / Track E. Dark rides ( some rides/attractions are combination of "Dark" & "Gravity" F. Carney rides G. Walk through/Sit Down/Theatre H. You drive 6

7 What Type Of Attraction?

Investigating to build foundation knowledge - Type of Attractions:

What is Disney Imagineering

You Tube https://www.youtube.com/watch?v=MAE_OgMrkaQ 9

Tell me about your: Favorite Attractions at Walt Disney World

– Splash Mountain – Haunted Mansion – Space Mountain – Pirates – Big Thunder Mountain – Seven Dwarfs Mine – Expedition Everest – Slinky Dog Dash – Dinosaur – Star Tours – Soarin – Small World – Test Track – Peter Pan – Tower of Terror – Jungle Cruise – Rock N Roller Coaster – Kilimanjaro Safaris – Flight of Passage – Spaceship Earth – Mission: SPACE 10

Things I need To Know What is a Disney Imagineer/Imagineering? Why is storytelling a big part of the themed attraction? What is a backstory? What is a queue? What is a interactive queue? What does it mean to ―PLUS‖ the attraction? What is a‖Wenie‖ for the attraction? What is a ―Animatronic‖? What role does a animatronic play in the attraction? What roles do special effects play in the attraction? 11 What Makes a Great Theme Park Attraction? No restrictions Impossible settings Great storytelling Interactive Queue Animatronics A song you'll be humming Engage all the senses Competition Not the same ride every time

12 Questions To Answer What is the " Storytelling " piece of the "Themed" attraction?

How will you "PLUS" the attraction? What is the "Backstory"?

How will you use and what role does "Animatronics" play?

Will there be any ―Special Effects‖ in the atraction?

Do you have an "Interactive Queues" in your attraction? What is it? 13

Questions to ask the class 1. Who has been to Walt Disney World or Disneyland Park 8-10 times

2. Who has been to Walt Disney World or Disneyland Park 5-7 times

3. Who has been to Walt Disney World or Disneyland Park 3-4 times

4. Who has been to Walt Disney World or Disneyland Park 2 times The 4 with the highest visits move to the fornt of the room If you have 8 -move all of the 8 to the front of the room

Create A Team of 8-12 1. Creative Project Manager (CPM) 2. Disney Resource Manager (DRM) 3. Imagineer–Creative Attraction Designer (CAD) 4. Story Teller 5. Researcher-Information Literacy 6. Sketch-Up/TinkerCad/ 3D Modeling 7. Computer-Skills expert/Presentations 8. Audio-Music editor 9. Architect's Designer/ Model Builder 10. Animatronic Engineer 11. Graphic Art Designer (GAD) 12. Recorder-Note taker

13. PR Director/Presentation Responsibilities 15

Skills Database ___ I have experience in WRITING – Stories, Books, Blogs ___ I love creating new things and new ideas ___ I can create and build things from cardboard, wood, plastic and/or craft material ___ I love creating and designing and building things ___ Give me paint, cardboard, sticks and pipe cleaners and I will CREATE a ______I have experience in creating Digital Stories and in Visual Literacy ___ I have experience in creating and/or editing Animations or videos ___ I have experience in creating STOP-Motion Videos & Apps/Tools ___ I have experience in creating videos that tell a story ___ I know how to create a slide show in an application -OTHER that PowerPoint ___ I know how to EDIT and RECORD with Audacity ___ I know how to search with DIFFERENT search engines to find files, video or images ___ I know how to SEARCH and Locate-specific You Tube videos & Disney songs on the Web ___ I am an "Artist" and can sketch or draw concepts or designs ___ I can use Google SketchUp or TinkerCAD or AutoCAD or 3D Draw program ___ I have experience in building ―Scale Models‖ ___ I know how to and like to ―tinker‖ with things ___ I understand ―High Tech stuff‖ ___ I play a musical instrument ___ I have over 150 songs and music on my iPod ___ I know know to make a persuasive presentation ___ I have good presentation skills ___ I am an expert in ______16

Download Disney Patents Book

17 More Interesting Disney Patents https://patents.justia.com/company/disney

19 Define the problem

Design a new attraction for thrill seekers at Walt Disney World

Research patents that would apply to your new attraction

Budget for Pay for the use of the patent

20 Define the problem

Our goal is to attract families that will attend our new ―Theme Park Attraction‖ and tell a "NEW Backstory " about an exciting and engaging attraction, that will include an "Interactive Queue".

The future of the "Disney Theme Parks" depends on your creativity, ingenuity, and innovation.

The Management, Walt Disney World Theme Parks 21

Welcome to The Walt Disney Studios Licensing Website https://www.disneystudiolicensing.com /

Do theme parks need outside IP to build great rides and shows?

Universal and Disney's Arrangement on Marvel IP in Theme Parks ...

Here's What A Disney Movie Can Teach Us About Settling IP Deals 22

How much does it cost to use the IP of disney

Licensing of Intellectual Property Rights; a Vital Component of the ...

10 Tips for Licensing Intellectual Property | Inc.com

Licensing Agreements: How to License Your Intellectual Property

23 Participants will: Search Patent Web sites

24 Google Patents https://www.google.com/patents

Search Disney Patents

25 https://www.google.com/search?tbm=isch&q=disney+ride+v ehicles+patents&chips=q:disney+ride+vehicles+patents,onli ne_chips:roller+coaster&usg=AI4_- kQsB0UhqhpV3LQ2Qjas- qPnTnXBRA&sa=X&ved=0ahUKEwi9867JmprfAhVIXKwKH e1mCawQ4lYIKygD&biw=1360&bih=632&dpr=1#imgdii=ptu XHtBDXne-8M:&imgrc=stCWNAxyYHJJ5M:

27 How to Get a Patent Co-authored by Srabone Monir, Esq.

A patent gives the owner the ability to restrict others from making, using, selling, or importing your invention without your consent. Patents are awarded by the U.S. government to inventors, but may be owned by individual inventors, groups, or corporations

28 Steps to success Blue Sky Blue Sky: The initial stage of any Imagineering project is the Blue Sky stage, where initial ideas and concepts are created through a combination of brainstorming and concept design. The goal of the Blue Sky stage is to create a vision with enough detail to be able to explain, present, and sell it to others.

What TYPE of attraction? What is the BACKSTORY – QUEUE – RIDE? What Park does the attraction fit in? What land? New land – New Attraction name? What is the FLOW of the attraction? Any Animatronics? Any ―Special Effdects‖? Is there an INTERACTIVE QUEUE? 29

30 BLUE SKY

Utilize critical thinking skills

Collaborate to solve the problem

Create-Innovate-Communicate

Curiosity & Imaganiation 31 Secret: Blue Sky Words

Pirate

What do you think of?

32 Pirate Vocabulary Word List

A adventure brawl curse ahoy buccaneer cutlass anchor C cannon cutthroat armada capsize D danger arms captain daring ashore capture deck assault cargo deck hands attack cave desert island aye-aye challenge doubloon B bandanna chest E earring bandit coast escape bandolier coastline explore barrel coins F fear battle compass ferocious beach conquest fight behead course first mate bos'n crew bounty 33 crow's nest Pirate Vocabulary Word List

G galleon L M gangplank land-ho musket gold landlubber mutiny gun legend N nautical gunner Long John Silver navigate gunpowder lookout notorious H heist loot O ocean high seas old salt hijack M Old World hook map outcasts hostile marauder overboard hull mariner P parrot I island maroon pegleg J mast pieces of eight jewels mates Jolly Roger mayhem K menace kidnap merchant 34 Objectives: Select your team based on participants SKILLS Assign TASKS to each team member Design a new attraction for a NEW Park Decide on what TYPE of attraction it will be Select the IP Patent that will apply to the new attraction What is the Story/Theme Name the NEW attraction Name the new Park Why will guests ride this attraction Who is the attraction for ( age group or ?) What is the Story/Theme Describe the interactive Queue What is the Winnie? Create a Poster for PR to advertise the new attraction How will you advertise/market the new attraction What is special or different about your attraction? 35

BLUE SKY Sample - Ride/Attraction

WONDERLAND by Eva - (Credit to Steve Alcorn )

This ride dives into the rich, imaginative world of Lewis Carroll‘s Wonderland and the nonsensical characters that inhabit it.

36 BLUE SKY Sample - Ride/Attraction 1. BACKSTORY The eccentric, yet earnest Seeker has found what he believes to be the journal of Lewis Carroll, and has been dissecting it word by word ever since. To the logical, untrained eye the journal reads mostly as nonsensical scribbling.

But the Seeker knows in his heart there is truth behind the madness. He is determined to find the ‘Wonderland’ Carroll describes and prove its existence to the world! 37

BLUE SKY Sample - Ride/Attraction 2. QUEUE The Seekers is looking for a team to find wonderland with him. In the queue, the guests will be introduced to the backstory and all the while leading up to the Seeker‘s laboratory. Once the guests arrive at the pre-show, they meet the Seeker where he congratulates as being specially selected for this mission! He has spent years developing an invention that will take you deep into Wonderland itself, the only trouble is he needs the right team to pilot the machine while he monitors the controls remotely. The guests are the only people mad enough to be trusted for such an important quest! With no time to delay, he urges the guests to board the machine so he can finally set it on its magical course. 38

BLUE SKY Sample - Ride/Attraction 3. RIDE The ride itself will be a combination of classic dark ride storytelling and modern thrill ride elements. The ride vehicle will be a fast moving, gravity fed, dark ride. It will included sharp turns and level changes, but not as extreme as a gravity and iron ride so the story can be appreciated and understood. The ride story will be geared more towards the elements of the Tim Burton film than the classic tale experienced in the current Alice in Wonderland dark ride. Additional this ride will not feature Alice as the main character but rather focus on Wonderland itself, from Lewis Carroll‘s perspective. By doing this, the hope is to attract a wider audience base, specifically more mature guests. 39

"Fitting Story to Audience"

It's essential to know your audience when designing an attraction.

This process of evaluating the audience begins almost from the first moment of blue-sky and doesn't end until the concept moves from Art Direction to Engineering.

40 Let's take an example ". A roller coaster careens through a darkened room over a faintly illuminated cityscape. Enthralling? Not really, there's no story. Take two. A rock band is late for a concert at the Hollywood Bowl. They invite you to hop in their limo and go careening through the Hollywood Hills and all around the L.A. freeway system to make it on time. That's the story behind Disney Hollywood Studios-Rock 'n Roller coaster, and it works. 41

Objectives: Select your team based on participants SKILLS Assign TASKS to each team member Design a new attraction for a NEW Park Decide on what TYPE of attraction it will be Select the IP Patent that will apply to the new attraction Describe the FLOW of the attraction Name the NEW attraction Name the new Park What is the Story/Theme Why will guests ride this attraction? Who is the attraction for ( age group or ?) What is special or different about your attraction? Describe the interactive Queue What is the Winnie? Create a Poster for PR to advertise the new attraction 42 How will you advertise/market the new attraction

What is the FLOW of the attraction?

43 What Land Will It Be In? Tomorrowland Adventureland Discoveryland Marvelland Pirates Journey Zootopia Fantastic Worlds Discovery Cove Adventure Island D & D (Dragons and Dinos) Or ????? 44 Objectives: Select your team based on participants SKILLS Assign TASKS to each team member Design a new attraction for a NEW Park Decide on what TYPE of attraction it will be Select the IP Patent that will apply to the new attraction Describe the FLOW of the attraction Name the NEW attraction Name the new Park What is the Story/Theme Why will guests ride this attraction? Who is the attraction for ( age group or ?) What is the Backstory? Describe the interactive Queue What is the Winnie? Create a Poster for PR to advertise the new attraction How will you advertise/market the new attraction What is special or different about your attraction? 45 Tom‘s Top 7: Backstories at Disney World https://www.disneytouristblog.com/best-backstories-disney-world/ Expedition Everest Piraes Typhoon Lagoon Haunted Mansion Blizzard Beach Tower of Terror Dishonorable Mention: Dino-Rama

46 Example Big Thunder Mountain

The longtime mining magnate comes from a powerful East Coast family and considers gold to be his very birthright by virtue of his oddly appropriate name; in fact, he considers the ultimate gold strike to be his destiny. And that is why he is having so much trouble with Big Thunder Mountain. According to superstitious locals, Big Thunder Mountain is very protective of the gold it holds within, and the unfortunate soul who attempts to mine its riches is destined to fail. And so far that prophecy is coming to pass. The mine has been plagued by mysterious forces and natural disasters ever since." 47 What do you mean by "interactive" and "themed" queues of Disney World?

Interactive queues "Interactive queues" as those lines that give you something to do while waiting.

Themed queues "Themed queues" are the lines that have lots of details worth paying attention to that connect the storyline of the attraction.

48 Interactive Queue-What are interactive queues? Interactive queuing system is one that will keep guests entertained while they wait for one of the park‘s attractions.

49 Examples

Haunted Mansion - When it comes to interactive and themed queues of Disney World, the Haunted Mansion is one of the best. You'll find a line full of great things to do and its worth a visit. For the best experience (and shortest lines) we suggest visiting within the first two hours after the park opens.

50 Objectives: Select your team based on participants SKILLS Assign TASKS to each team member Design a new attraction for a NEW Park Decide on what TYPE of attraction it will be Select the IP Patent that will apply to the new attraction Describe the FLOW of the attraction Name the NEW attraction Name the new Park What is the Story/Theme Why will guests ride this attraction? Who is the attraction for ( age group or ?) What is the Backstory? Describe the interactive Queue What is the Winnie? Create a Poster for PR to advertise the new attraction How will you advertise/market the new attraction What is special or different about your attraction? 51

Weenie Weenie – Walt Disney's playful term for a visual element that could be used to draw people into and around a space. According to Disney Imagineers, a weenie is big enough to be seen from a distance and interesting enough to make you want to take a closer look.

53 Objectives: Select your team based on participants SKILLS Assign TASKS to each team member Design a new attraction for a NEW Park Decide on what TYPE of attraction it will be Select the IP Patent that will apply to the new attraction Describe the FLOW of the attraction Name the NEW attraction Name the new Park What is the Story/Theme Why will guests ride this attraction? Who is the attraction for ( age group or ?) What is the Backstory? Describe the interactive Queue What is the Winnie? Create a Poster for PR to advertise the new attraction Make an ATTRACTION Guide-How will you advertise/market the new attraction What is special or different about your attraction?

54 55 Objectives: Select your team based on participants SKILLS Assign TASKS to each team member Design a new attraction for a NEW Park Decide on what TYPE of attraction it will be Select the IP Patent that will apply to the new attraction Describe the FLOW of the attraction Name the NEW attraction Name the new Park What is the Story/Theme Why will guests ride this attraction? Who is the attraction for ( age group or ?) What is the Backstory? Describe the interactive Queue What is the Winnie? Create a Poster for PR to advertise the new attraction Make an ATTRACTION Guide-How will you advertise/market the new attraction What is special or different about your attraction? 56

Big Thunder Mountain Railroad | Walt Disney World Resort

57 Pirates of the Caribbean

Set sail on a swashbuckling voyage to a long-forgotten time and place when pirates and privateers ruled the seas. 58 A Pirate’s Life for You Wander a meanderin‘ alleyway within a Spanish fortress and board a small barge for a spellbinding high-seas adventure. Escape through a shadowy grotto past the ghostly catacombs of fallen pirates and swoop down a small rushing waterfall—your passageway to the Golden Age of Piracy. Behold boisterous buccaneers drunk on the spoils of plunderin‘ during a 9-minute cruise amid the Old World. Sing along as windswept pirates serenade you with their classic anthem, ―Yo Ho, Yo Ho (A Pirate‘s Life for Me).‖ And even spy a sly Captain Jack Sparrow from The Pirates of the Caribbean film series along the way! If Ye Be Seekin’ Adventure… Take off on a treacherous voyage to the 17th century, when rowdy rogues and rapscallions ruled seaport towns along the Spanish Main under the watchful eye of ―Jolly Roger.‖ Popular sites you will encounter include: • Pirates Grotto Home to Dead Man‘s Cove and Hurricane Lagoon, this haunted realm recalls the struggles pirates endured on the open seas. • The Fort Navigate through a shadowy bay, where a foggy Caribbean fort and a striking 12-gun galleon—helmed by Captain Barbossa— are locked in battle. • Burning City Looters and buccaneers sing a song of jubilation as flames engulf a seaside town. • The Dungeon Trapped in a jail cell, freebooters attempt to lure a confused canine within reach to nab the prison keys he has in his mouth. Dead men tell no tales, indeed! 59

Objectives: Select your team based on participants SKILLS Assign TASKS to each team member Design a new attraction for a NEW Park Decide on what TYPE of attraction it will be Select the IP Patent that will apply to the new attraction Describe the FLOW of the attraction Name the NEW attraction Name the new Park What is the Story/Theme Why will guests ride this attraction? Who is the attraction for ( age group or ?) What is the Backstory? Describe the interactive Queue What is the Winnie? Create a Poster for PR to advertise the new attraction Make an ATTRACTION Guide-How will you advertise/market the new attraction What is special or different about your attraction?

60 The presentation must include the following:

NAME your team What ―Land: of the park does the attraction/ride fit in? Why? What type of ride/attraction is it? Designed for an audience of: ages 2-5 6-10 Teens Adults Seniors All Attraction is classified as a : Thrill Coaster Edutainment Sit down Show One or two sentence to describe your attraction What is the " Storytelling " piece of the "Themed" attraction? Do you have an "Interactive Queues" in a your attraction? What is it? Describe the basic ‗Flow‖ of the attraction from start to finish Weenie Blueprint and/or Model Artistic rendition of the ride Research on the patent that applies How will you use and what role does "Animatronics" play? How you are "Plusing" the attraction Technical report highlighting specific features of the ride PR/magazine flyer that will market your attraction/ride to the general public Persuasive techniques that ―sell‖ your design to the committee/authentic audience. 61

"Disney Dreaming" Attraction