Football 24/7 Jean-Phillipe Doux on the Launch of Girondins TV

11 Septtembber 2008

week 37

Football 24/7 Jean-Phillipe Doux on the launch of Girondins TV

United Kingdom Russia FremantleMedia acquires 10th anniversary of Ren TV’s stake in Beyond International news programme 24

France Belgium M6 presents the 2008/09 RTLinfo.be – a website in the TV season lead COVER: Jean-Phillipe Doux, President of the new channel Girondins TV otball 24/7 2 week 37 the RTL Group intranet

Football 24/7 Since 14 August, fans of the French football club Girondins de Bordeaux are able to watch and find out all there is to know about the five times French league champions. France - 11 September 2008

The launch of the new Girondins TV channel, Regarding the programmes, there is plenty to devoted to the five times French league cham- watch. JT 33 is a daily 10 minute news pro- pions, Girondins de Bordeaux, will delight all gramme with all the latest about the Club and its football supporters. They are now able to future opponents. The 50 minute talk-show, access the latest information and news about Mag 33, from Tuesday to Friday after the trai- the Girondins 24 hours a day, seven days a ning sessions, is hosted by Jean Philippe Doux week. The channel offers pre-recorded matches with a guest to discuss and comment on the during the season, the reserve team games, the Club, player news and football in general. Ma latest from the training sessions and a daily talk tribune 33, focussing on the supporters and show all about the club. With this development their souvenirs and Cordon bleu marine offering Girondins de Bordeaux follows other football cookery classes in the company of one of the clubs in France, like Marseille, Lyon, St. Etienne players are just two of the other programmes on or Lens. offer.

Developed by the club and managed by Jean- Jean-Phillipe Doux, President of the new TV Philippe Doux, the TV channel is installed in the channel, gave an exclusive interview to very heart of the Club Girondins des Bordeaux, Backstage. at the Château du Haillan. Jean-Philippe Doux notes: “Girondins TV is a creative and very well What is the main purpose of the channel informed proximity TV channel. It is the channel Girondins TV? for football supporters in general and Bordeaux Our purpose is to enable the supporters of the fans in particular”. Chief Executive of the Club club and all other football enthusiasts to watch des Girondins, Alain Deveseleer, adds: everything and know everything about the “Girondins TV provides a 360° view of the Club Girondins de Bordeaux. We’d like to be the eyes and its challenges. With Girondins TV, we are and ears for those who are unable to watch the going even further in providing Club news and matches, who want to view them a second time, enabling the Club to communicate on a new and who want to know more about the players level”. in their everyday lives.

The channel is targeted at young male viewers, What do you expect from the launch of a amateur football players and, of course, mainly channel like Girondins TV? at supporters of Girondins de Bordeaux. We hope that it will allow the biggest exposure Girondins TV is available on Orange TV broad- possible of the exploits of Bordeaux, and that it band and financed by distribution agreements will provide to supporters all the analyses and (currently Orange and Numericable). M6 all the elements to understand and appreciate Publicité has just launched the first advertising what they see on the playing field. It is indeed a and sponsoring offers. The football club des way of enhancing their enjoyment which without Girondins de Bordeaux is a 100 per cent subsi- Girondins TV lasts only 90 minutes a week. It diary of the Groupe M6. will in fact also give greater visibility to the spon- sors of the club.

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What’s special in producing a thematic can also rely on the strong support and the channel? What are the difficulties? expertise of the technical services of M6. It was As its name implies, a thematic channel, is dedi- with them that we set up the studio and acqui- cated to and explores one single theme, in this red the production and broadcasting means case, the Girondins de Bordeaux. The editorial within record time this summer. The advertising line is thus obvious and clearly drawn. As foot- sales are handled by M6 Publicité. The very fact ball and this club are very popular in France, we that I’m at the helm of this channel is directly the can follow along this line while being close to result of the synergies between the club and our viewers and able to meet their expectations. C Productions, my employer. Finally, there is a Football is a unifying sport, which allows us to very strong local synergy with the club’s servi-

Jean-Louis Triaud (President of the Girondins de Bordeaux), Jean-Phillipe Doux and Laurent Blanc (Coach) be thematic without taking thematic segmenta- ces, such as its financial management, its tech- tion too far. We also think of those who are not nical and commercial services, its Internet site. true hardline supporters, and who need more background information, or who appreciate to Currently Girondins TV can be received via learn more about the other passions of the Orange TV and ADSL. Do you intend to players in addition to their achievements on the launch the channel also on other platforms pitch. (DTT, cable, satellite)? We are in fact conducting negotiations with Are there any synergies between Girondins other operators to enhance our visibility. Let’s TV and the other channels of Groupe M6? see what will come out of these talks. The problem with a channel like ours is to be close to the team without being intrusive. We What were the initial reactions of the audien- cannot have 30 people around 25 players. ce? Thanks to the synergies within Groupe M6, They were rather positive. I am very attentive to there are only five of us in our studio in the trai- the reactions of supporters on internet forums ning center of Haillan. The programmes not and, for the time being, they seem to be deligh- directly dealing with the training sessions or the ted with the channel and pleasantly surprised premier team are coproduced by the local edi- by the quality of our initial programmes. As torial staff of M6 Bordeaux, and broadcasting of Girondins TV belongs to the M6 audiovisual Girondins TV is done from the master control media group, it had to fully comply with the qua- room of the group’s thematic channels at lity criteria set for the thematic channels of the Neuilly-sur-Seine. Furthermore, we exchange group. Right from the beginning. reports with the other editorial departments. We

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FremantleMedia acquires stake in Australia’s Beyond International FremantleMedia, one of the largest creators and producers of entertainment brands in the world, announces the acquisition of a 19.99 per cent equity stake in Beyond International, one of Australia’s leading television and film producers. Mythbusters United Kingdom - 10 September 2008

From its base in Australia, Beyond has built up a substantial business in North America, its major market, and is currently opening a television development and production office in Los Angeles. Headed by Mikael Borglund, Managing Director, the company has had numerous global successes in both entertainment and drama. Beyond’s major television productions include What’s Good For You, Beyond Tomorrow, Mythbusters, Stingers, Halifax fp, Hot Property/Auctions, Beyond 2000, Sex/Life, Wildlife with Olivia Newton John, and the acclaimed mini series Day of the Roses. The company has also been involved in the international success of feature films such as Strictly Ballroom, A Good Woman, Chopper and Lantana.

Christian Schneider-Sickert, Director of Operations and Strategy, FremantleMedia, said: “The US and Australia are of crucial importance for FremantleMedia, and Beyond has great strengths in both markets. We announced last year that we were looking to make a series of growth-oriented investments, and Beyond is part of that strategy.”

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Take life easy with M6 The Chairman of the Management Board of Groupe M6 Nicolas de Tavernost presented the new programme schedule for the forthcoming season last week, with an emphasis on lifestyle, entertainment and spectacle. What has really set tongues wagging, though, are the ambitious plans for a bona-fide news programme to replace the current presenter-less Six Minutes show.

France - 8 September 2008

As is usually the way with these things, myste- ry surrounding the programme’s format (presenter’s identity and broadcast time) is spar- king media curiosity and the wildest of specu- lation. That said, Nicolas de Tavernost and Thomas Valentin, Vice-Chairman of the Groupe M6 Management Board in charge of Networks and Content, did give away a few clues at their recent press conference.

Firstly, we know that there will definitely be a news programme and that it will be launched “as early as possible in the season”. The exact time slot has not yet been revealed, as this will be a strategic decision based on a number of factors. Amongst these is the fact that advertising is to be scrapped on public channels in Nicolas de Tavernost France after 20:00 from the start of next year. fewer than 16 new launches - programmes that As a logical consequence, prime time program- will bring well-being and serenity to M6 vie- mes will be brought forward from 20:50 to wers. Firstly, the channel’s core output: infor- 20:35 on public channels. The private channels mation shows such as Capital, Enquête are currently deciding how best to respond to Exclusive, Zone Interdite as well as entertain- this. M6 is designing its prime time slot to inclu- ment programmes like Incroyable Talent de the one asset it still lacks to become a major (Season 3), Nouvelle Star (Season 7) and the general-interest channel – a news programme adventure game show Pékin Express (Season –, while taking care not to give away too much 4). Football fans will have plenty to keep them to its rivals. happy, including the pick of UEFA Cup matches, which Groupe M6 is broadcasting for the Nicolas de Tavernost then broached the sub- third year in a row. ject of advertising revenue, saying that the market “was not good over the summer” and that New formats include the one-hour information consequently the 2008 target of stable adverti- programme Coupable ou non coupable (Guilty sing revenue (i.e. unchanged from 2007) was or not guilty) which follows the ins and outs of “ambitious”. He went on to say: “We are prepa- a criminal case by going behind the scenes at ring for a tight 2009, but that will not stop us a trial, and Accès Privé (Private access), a new from continuing to invest in programmes.” M6’s celebrity-themed magazine show presented by programming was the main topic of the day: Virginie Guilhaume, the first episode of which the cost – EUR 365 million in 2008 – remains proved a real hit, attracting 1.5 million viewers unchanged, with the schedule reflecting the on Saturday 6 September. In Le chef contre- channel’s ethos: “Take life easy with M6”. attaque (The chef fights back), renowned chef Cyril Lignac will wage a campaign to get the Programming for the new 2008/09 season is French back in their kitchens cooking delicious, based on the channel’s flagship shows plus no balanced food. Romance is also on the bill with

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Maman cherche l’amour (Mum looks for love), which features three single mothers all searching for the ideal partner, despite having (according to the trailers) given up on ever finding their Prince Charming. In Bien dans ma vie (Happy with my life), new presenter Péri Cochin will be dispensing original tips and advice on how to relax, stay thin and feel good.

There is also plenty in the way of French drama series including Paris 16ème, season two of detective series Jean-Marc Ferreri and Thierry Roland Les Bleus, Premiers pas dans la police (First steps in the police) and the soap Merci, les enfants vont bien! (The children are fine, thanks!). M6 also has some real crowd pleasers up its slee- ve in the shape of major US series such as Women’s Murder Club, Journeyman, Shark and British series Secret Diary of Call Girl.

What better way to end than with Nicolas de Tavernost’s words in his editorial: “All the best for the new season!”

Accès Privé, the new celebrity magazine of Virginie Guilhaume

Billie Piper is Belle in Le Journal intime d'une Call Girl

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Vox presents the 2008/09 TV season Vox invited German TV guide journalists to Le Canard Nouveau, a gourmet restaurant in Hamburg, for the presentation of its upcoming programming highlights. Germany - 4 Septembre 2008

Popular cooking shows like Das perfekte Dinner and Kocharena are a hallmark of the broadcaster Vox, whose innovative formats have played a big part in the current surge in popularity of TV cooking shows in Germany. So it was hardly a coincidence that the Cologne- based channel invited German TV guide journalists to Le Canard Nouveau, a gourmet restaurant in Hamburg, on Tuesday 2 September for the presentation of its upcoming programming highlights. And yes, there’ll be plenty of cooking on Vox in the 2008/09 TV season.

Vox’s Managing Director Frank Hoffmann, assisted by Programme Director Ladya van Eeden and Editor-in-chief Kai Sturm, had invited some celebrities to Hamburg as well, including football manager Rainer Calmund, TV chef Tim Mälzer and sports presenter Heiko Wasser – the “new faces of Vox.” But the real stars of the evening were the new formats, presented in fast-paced video trailers on a giant screen. It quickly emerged why the Vox team had picked a first-rate restaurant as the venue for its programme presentation – gourmet restaurants are, after all, at the heart of what Hoffmann Frank Hoffman, Managing Director calls the “Vox’s biggest and probably most pick the two restaurants that received the important project of the season”: the new event lowest scores in their evaluations. documentary Mein Restaurant. Starting 10 October, the dream of owning a restaurant In the end, the viewers decide which of the two come true for five couples in five German cities has to close its doors forever. For the losers, – temporarily. The candidates have eight weeks this means that they have 15 minutes to ask the to turn an anonymous business space into a guests to leave, fire their staff and dim the high-end restaurant – to find and hire their staff, lights. The chefs, their guests and the whole figure out a menu and promote the opening. city do just about anything to prevent this from The real stress, however, begins after the ope- happening – but there can only be one winning ning: every two weeks, the judges – Tim Mälzer, couple in the end. Eva-Miriam Gerstner and Christoph Strenger – 8 week 37 the RTL Group intranet

Based on the original Australian My Restaurant the show allows parents glimpses into the lives Rules, the series has run very successfully in of their adult children. Vox’s fourth and final Belgium, Denmark and the Netherlands. In new daytime offering is Wildfire, a series about Belgium, the finale drew an unbelievable 18-year-old Kris Furillo, who after doing time in audience share of more than 60 per cent. juvenile prison gets a second chance on a Viewers will also be able to follow events at the horse ranch. restaurant live via webcam – at all times of day and night. In access prime time, the cooking show Kochchampion is joined by several other new As well as serving up Mein Restaurant during formats: the docu-soaps Liebe mich und meine prime time, Vox will treat audiences to another Kinder (Love Me, Love My Children), Schneller cooking format Kochchampion, scheduled for als die Polizei erlaubt (Over the Speed Limit) the early evening slot known as “access prime and 1½ Ritter (1½ Knights), and the coaching time.” It involves a total of 120 cooking enthu- series Der Hundeprofi (The Dog Professional). siasts competing for the title of “Best Amateur In Liebe mich und meine Kinder, children look Chef.” Each evening, gourmet chef Gerd M. Eis for a new partner for their single dads. After and master sommelier Hendrik Thoma pick the thoroughly “testing” the potential step-moms, day’s winner, and at the end of the week the they decide who gets to meet their dad for a week’s winner is selected. In the final week, the candlelight dinner. The series has been on air top three chefs give their all: their tasks include since 31 August. Schneller als die Polizei making a culinary impression on Germany’s erlaubt is a format imported from the most famous chefs and cooking the meal of Netherlands, in which the Vox team accompa- their life for a celebrity guest. nies plainclothes police officers who take action against speeders and other reckless dri- In addition to these two new cooking formats, vers on German autobahns. 1½ Ritter accom- Vox has a whole slew of new formats lined up panies famous German actor Til Schweiger on for the season ahead, most of them own pro- the shooting for his new movie 1½ Ritter to ductions. In daytime programming alone, the report on the many complications that can crop broadcaster has four new formats on offer: up during a mammoth project like this, and the Selfmade, Geld zu verschenken (Money to Give work done by the many people who make a Away), Die Talentsucher (The Talent Scouts) and Wie lebst du denn? (What’s Your Life Like?). Like Kochchampion, Selfmade is an in- house production in which participants end up with all or nothing. The show’s candidates believe they have an unusual and unbeatable business idea. To realize it, they are given EUR 1,000 in seed money and a week to convince as many customers and earn as much money as possible.

How difficult can it be to give away money? In a new weekday docu-soap, each day a school class faces the delicate decision of whether to donate EUR 5,000 to a charity organisation, an especially unfortunate person, or a needy fami- ly. In the five-part series Die Talentsucher, a dif- ferent kind of assistance is provided, albeit by professionals. The talent scouts show how good they are at their job. The assignment: to find the perfect hire for a dream job within a week. Another new daytime docu-soap, Wie lebst du denn? explores the question of how parents look at the lives of their children. In families that are no longer talking to each other, Life, a new crime series on Vox 9 week 37 the RTL Group intranet

Burn Notice provides a new take on espionage and crime. When spies like Michael Westen are dismissed, they don’t get a pink slip from the HR department. Instead, a “burn notice” is issued and they are suddenly ostracized. The CIA denies ever having known Westen, and he is no longer deployed on assignments, let alone paid. Close to broke, Westen starts a new life as a private investigator in his hometown, Miami. As he does his casework, he never loses sight of his real goal: to find the wire-pul- lers who caused his dismissal.

The programme directors agree that Vox’s primetime highlight of the season ahead will be the cooking docu-soap Mein Restaurant des- cribed above. Vox will also be airing another docu-soap during primetime: Der Starpraktikant (The Star Apprentice), again about people driven by burning ambition. In the series, three young applicants compete for an internship at a world-famous company such as the Los Angeles-based fashion label “Ed Hardy.” They have seven days to convince their Standoff is about hostage situations potential employer of their merits. major blockbuster possible at all. Another format that began airing at the end of August is Of course an attractive primetime features the coaching show Der Hundeprofi: animal great movies as well as good shows and exci- psychologist Martin Rütters shows dog owners ting docu-soaps – and Vox has a whole battery how to professionally handle their agitated or of blockbusters lined up: Lord of the Rings: The aggressive pets. Fellowship of the Ring, Harry Potter and the Philosopher’s Stone, Independence Day, The Successful American series like Ally McBeal League of Extraordinary Gentleman, Phone and CSI helped to establish Vox as an audien- Booth, U.S. Marshals, The Bourne Identity and ce favorite – and next season, the channel ser- The Skeleton Key will ensure many an entertai- ves up three new US series during evening ning TV evening. prime time: Standoff, Life and Burn Notice. Standoff focuses on an FBI Crisis Negotiation Unit whose members negotiate hostage situations and share relationships, and launches on 1 October. With a remarkable instinct for finding the right words at the right time, Matt Flannery and Emily Lehman manage to defuse potential suicides, hostage takings and other emergency situations.

Vox’s new crime series Life has an unusual pro- tagonist: police officer Charlie Crews was imprisoned for twelve years for a triple murder he never committed. Following his rehabilita- tion and release, and despite a 15-million-dol- lar settlement, Charlie is driven by the desire to work as a policeman again, and to find the people who deprived him of 12 years of his life by putting him behind bars.

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Atmosphere of freedom Ren TV’s news programme 24 celebrated its tenth anniversary on 1 September 2008. Ilya Doronov, host of 24, explained Ren TV’s approach in an interview to the Russian newspaper Sobesednik.

Russia - 8 September 2008

According to the newspaper, 24 is often called gramme, nobody is trying to put pressure on “the only serious news programme in the me. We independently choose our topics and Russian TV market.” Asked about his experien- invite our guests who, I am sure, will never ces in the last five years at 24, Ilya Doronov appear on the government TV channels.” With says that Ren TV and especially the news pro- the example of difficult situations like the gramme managed to survive as the last real Russian-Georgian war, Doronov explains that news programme: “Since coming to Ren TV in Ren TV always seeks to see both sides of the summer 2003, I have been constantly hearing story. from our ill-wishers predictions like: ‘They will close you guys down soon. You talk too much.’ The news programme 24 is broadcast from But we go on working and talking more than Monday to Thursday at 09:30, 12:30, 16:30, others, and I believe this represents one of our 19:30 and 23:30, on Friday at 09:30, 12:30, biggest advantages.” 16:30, 19:30, on weekend at 12:30 and reaches the average audience of 800,000 viewers daily. Furthermore Doronov explains that journalists at Ren TV are free in choosing their topics – without having any managers supervising them or putting pressure. “When I prepare my pro-

www.ren-tv.com

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Viewers invited to be part of Unter Uns On Monday 8 September, an unusual campaign tying in to the Grundy UFA-produced series Unter Uns (Among Us) launches under the heading ‘Save the Übersee’. Germany - 8 September 2008

After the success of the Unter Uns week of that is ultimately selected by the judges on crime last year, the popular daily soap again Friday 26 September will be aired in Unter Uns invites viewers to get interactive. itself on 2 October. It’s a unique chance for Unter Uns fans to be part of their series. The occasion offered by the plot is a glittering talent show, which will be aired on RTL Apart from the video upload, www.rettetdasue- Television as part of the soap’s episodes on 23 bersee.de offers a number of other features for to 25 September. The Unter Uns protagonists viewers. Exclusive out-takes from the singing are organising it to ensure the continued exis- and dance rehearsals of the Unter Uns cast tence of their beloved beach bar ‘Übersee’. The members who will be performing at the show talent show is designed to prevent the demoli- event, provide a peek behind the scenes. tion of the ‘Übersee’ by re-establishing it as a Viewers can share their thoughts in discussion popular hangout for young people. forums and vote for their favourite show act in a kind of ‘Star-O-Meter’. The homepage serves Parallel to the event show in the series, viewers up new surprises each day: forums, pictures, can take part in the talent competition. On 8 videos, and live chats. The online portal will September, an interactive site lived at www.ret- accompany the talent show in the series from tetdasuebersee.de, where viewers can upload the preparations to the broadcast of the actual videos showcasing their own talent. Talented competition in the series through to the broad- singers, dancers and other artistes were invited cast of the winning viewer video on 2 October. to compete for an extraordinary prize: the video

www.rettetdasuebersee.de

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Dinner with friends On Monday 8 September, M6 broadcast, in access and prime time, its emblematic cooking programme, Un dîner presque parfait and achieved excellent viewer ratings. In access time, M6 was top in the Housewives under 50s category and in prime time, M6 was top in the under 35s category (in second place in the under 50s category).

France - 10 Septembre 2008

Along with the current affairs programme 100% mag, the reality documentary Un dîner presque parfait was launched last season on M6 in access prime time. It is no exaggeration to say that it has been a real hit and has even resulted in the competition, surprised by such a resoun- ding success, changing their programming schedules.

In its edition last Monday, the Belgian newspaper La Libre Belgique, commented on this sud- den craze amongst French viewers for the hos- pitality virtues advocated by Un dîner presque Happy gourmets parfait: “This is a quite remarkable success story. An unassuming, pleasant little programme that doesn’t require massive resources and which nonetheless really put the cat amongst the pigeons last season. (…) Un dîner presque parfait even enabled M6 to register its best ratings since the first season of the Loft”.

La Libre Belgique also mentions the production quality of the programme: “It may well just be dealing with ordinary mundane things, its edi- ting is nonetheless like that for a pop clip: ultra- fast, full of energy, no heavy camera moves…“. Un dîner presque parfait at camping Success breeds success and the Belgian Plug RTL has picked up the idea and announced that it will be broadcasting the programme this season at 18:30.

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A website in the lead With 1,298,602 unique visitors in the month of August, the RTLinfo.be website captured the lead in audience figures among Belgian French- language information websites. www.rtlinfo.be Belgium - 11 September 2008

This is the best monthly audience figure that has ever been achieved in Belgium by a French-language information website. Launched in June 2007, RTLinfo.be has steadi- ly continued its development, with the number of visitors increasing from 9,000 to 72,000 visitors a day. The site currently ranks second in the visitors per day classifica- tion, with an average audience of 72,243 internauts.

RTLinfo.be provides a continuous and visit comprehensive update of Belgian and international news coverage. In addition http://www.rtlinfo.be to the pictures and sound recordings provided by RTL-TVI's and Bel RTL's editorial departments, which can immediately be accessed (e.g. the liberation of former FARC hostage Ingrid Betancourt with 125,000 videos watched during a single day), the site also offers live transmissions of important events, for example the Justine Henin press conference, extraordinary sessions of Parliament or the Standard-Liverpool game, which attracted 21,000 visitors in one evening.

In the next few days, the design of the website will be simplified in order to facilitate user access to the video offer. For the start of the autumn season 2008, RTLinfo.be is producing – in addition to the political programme Rue de la loi and to RTL Stars – two new exclusive video magazines: Talk RTL Sport covering current sports news and RTL Cinéma for those who always wish to be up-to-date on the latest theatrical releases.

RTLinfo.be is also available via mobile internet and has recently been adapted for viewing on the iPhone 3G.

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Joining ‘Zukunft Digital’ society Grundy Light Entertainment is the first TV production firm to have joined the ‘Zukunft Digital – Forschungsgemeinschaft Neue Medien e.V.’ research society, which studies user behaviour in the new media. Germany - 5 September 2008

A splash at the IFA The N-TV news channel had a large tradeshow studio at this year’s IFA, from where it issued regular reports and where it also hosted a variety of other activities. Germany - 5 Septembre 2008

ARD buys Die Anwälte Die Anwälte, a series starring Kai Wiesinger which was originally commissioned by RTL Television, has now been sold to public channel ARD by RTL Television. Germany - 5 September 2008

Prager Botschaft nominated for European Media Prize An award for Europe’s best TV movie beckons for RTL Television’s elaborately produced event movie. Germany - 9 September 2008

The diary of a call girl After broadcast in England and The United States the British series based on a true story, The diary of a call girl, has reached France’s M6 network. M6 will broadcast the series starting on 12 September every Friday night at 23:15. France - 9 September 2008

Rach cooks his way to the top The gourmet chef averaged 5.35 million viewers, having attracted nearly a million more viewers this week than during last week’s season kick-off. Germany - 10 September 2008

Wer-kennt-wen.de pushes past 4-million threshold The team behind the wer-kennt-wen.de social network celebrated a very special milestone in the company's history this week. Four million members are now registered to use the online platform as a networking tool across all ages and interest groups. Germany - 10 September 2008 15 week 37 the RTL Group intranet

People Frédérique Réfalo joins M6 Publicité France - 5 September 2008

Frédérique Réfalo has joined Groupe M6 at M6 Larue/SMS advertising agency. Since 1996 she Publicité filling the recently created position of has worked at France Télévisions Publicité first Commercial Director for W9. Her responsibility as the Director of Client Services, then as their will consist of pursuing W9’s development. Advertising Director.

Holding a degree in law and audiovisual communication administration, Frédérique Réfalo began her career at The Audour Soum

People Claudia Dubrau to leave IP Deutschland Claudia Dubrau Germany - 10 September 2008

The Arbeitsgemeinschaft Online Forschung The Online Research Workgroup AGOF was (AGOF, Online Research Workgroup) has established in December 2002 with the aim and appointed Claudia Dubrau, currently spokes- purpose of ensuring transparency and relevant woman of the AGOF Technical Committee and standards in research on internet and online media researcher at IP Deutschland, as its new advertising media, independent of individual Managing Director. interests. By publishing its ‘internet facts’ and using Unique Users as a value for performance, In her new capacity, Dubrau, 45, will run the the AGOF has established a standard currency head office and be in charge of managing the for online reach, as a basis for online media workgroup, in particular balancing the interests planning. of and ensuring internal communication with AGOF members and licensees, and represen- Claudia Dubrau’s successor at IP Deutschland ting their interests vis-à-vis other market part- has not yet been named. ners. At IP, Dubrau served as Head of Committees/Methodology/Cooperations, and mainly represented the media marketer’s research policy interests on various TV and online committees.

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