2014 Industry Recap: Back in Black
PowerNewsTM www.npauctions.com VOLUME 4 • JANUARY 2015 2014 INDUSTRY RECAP: BACK IN BLACK NPA Revs Into 2015! Time to pop the corks and celebrate a New Year! More importantly, it is time to toast the powersports industry’s return to growth. After the financial crash of 2008, the market has been struggling… no secret there, but in 2014, several key segments began to recover. Everything from exotic European motorcycles to home town heroes like Polaris RZRs experienced sales increases on the OEM side, while the pre-owned business bounced back as well. Crank up the AC/DC as we are back in (the) black! According to the most recent Motorcycle Industry Council retail sales figures through September 2014, on-highway motorcycle sales are up 2.2%, while dirt bikes (which had been devastated for most of the past decade) were up 5.6%. MIC data shows U.S. motorcycle sales for last year. With the early release of the Scrambler and of our dealers, third-quarter retail Harley-Davidson the first three quarters were up, totaling 394,640 the Monster 821 as well as the launch of the flagship motorcycle sales topped the strong growth of the new units through Q3. This compares very 1199 Panigale, that surge should continue through year-ago quarter,” claims Harley-Davidson, Inc. favorably with the 385,256 units sold through Q3 2015 and beyond. Chairman, President and CEO Keith Wandell. of 2013 and reinforces the rebound theory. More than 25% of all street bikes sold in North “A rebound in Sportster motorcycle sales from this On a by-brand basis, BMW, Ducati and America - and over 50% of new street bikes over year’s second quarter and increased availability Harley-Davidson are on a roll with high end 750cc retailed in the U.S.
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