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Summer 2012 Vol 17 • No You could win something next! something win could You Summer 2012 Vol 17 • No. 2 Connected to the Community contest. Community the to Connected Mighty Red HD Radio Radio HD Red Mighty they won in the last MBA MBA last the in won they displays the the displays IN THIS ISSUE Ray Auger, Auger, Ray Multi Media Director from WMRC-AM in Milford Milford in WMRC-AM from Director Media Multi you” for the entry! the for you” Letter from the Editor We might even send you a little something to say “thank “thank say to something little a you send even might We some of the best entries in future Airwaves newsletters! newsletters! Airwaves future in entries best the of some Political Advertising Rules to share to [email protected]. We’ll feature feature We’ll [email protected]. to share to station success stories along with any photos you want want you photos any with along stories success station Continuing Education still buzzing about? We want to hear from you! Send your your Send you! from hear to want We about? buzzing still Or have you held a wicked cool contest that your station is is station your that contest cool wicked a held you have Or Reimbursement Program you and your team created a brag-worthy charity event? event? charity brag-worthy a created team your and you FROM THE EDITOR Have lately?” to up been station your has “What know, Sound Bites Annual Meeting The Massachusetts Broadcasters Association wants to to wants Association Broadcasters Massachusetts The & Mingling Request AIRWAVES Alec Baldwin’s character in Glengarry Glen Ross is famous for saying, “A-B-C. A-Always, B-Be, C-Closing. Always Be Annual Meeting Closing. Always be closing.” It’s what sales managers across the country try to impart Events on their staffs. Always be looking to close & Mingling FCC mandates public files business. It’s how radio and television Community stations keep the lights on. Here at the Did you come to the MBA’s Sound Bites Excited yet? Wait, there’s more! Massachusetts Broadcasters Association event last year? Well forget what you saw, because this year we’re going bigger and After our seminars, the evening will continue with to be placed online we’re happy to do as much as we can a cocktail reception, complete with a full bar, food to help your staff follow “A-B-C.” Our better and you won’t want to miss it! On April 27, 2012, the Federal Communications FCC investigations (other than investigative and entertainment. Then, we’ll introduce you to partners at LocalBroadcastSales.com offer Commission updated rules requiring television information requests from the Commission), Mark your calendars for Thursday, November the newly formed MBA broadcasting awards! hundreds of on-demand videos to give stations to transition their public files from and any new political file materials.” The FCC 1st. This year, we’re holding the event at the See the Sound Bites insert for more awards your sales staff the tools to do their jobs. being available on paper in the television will transfer any files already sent to them. Crowne Plaza Hotel in Natick, MA. information. Our “official” Call For Entries will Radio. Television. Digital. It’s all there. If stations building, to being available online. hit your mailboxes in early July. FCC Chairman Julius Genachowski and All three FCC Commissioners voted in support Broadcasters, including the National Association you don’t find it there you can always “Ask The first thing that’s getting bigger? Commissioner Mignon Clyburn approved the of placing public files online. Commissioner of Broadcasters, ABC, CBS, NBC and Fox LBS.” “Ask LBS” is the forum where your Our speakers. Building off of a great The MBA will be using BestInBroadcasting.com, measure, while Commissioner Robert McDowell McDowell’s dissent was regarding political affiliate groups, along with 49 State Broadcasters staff can ask some very specific questions 2011 talk on all things social media by a fully electronic entry submission, and judging PRSRT STD approved in part and dissented in part. files. Echoing his speech from the NAB Show, Associations, filed a compromise proposal with and get them answered by an LBS sales LocalBroadcastSales.com founder Stephen website. Your staff won’t have to worry about U.S.POSTAGE PAID Chairman Genachowski stated that the order the FCC that would have provided transparency expert. Warley, we’re bringing in not one, but TWO burning CDs and DVDs, dealing with postage, PERMIT NO. 417 The rules will only apply to ABC, CBS, NBC was “common sense.” Regarding his dissent, concerning political candidate spending while nationally recognized speakers in 2012. etc! Have your programmers and production On top of all of the great offerings from MANCHESTER, NH and Fox affiliates in the top 50 television markets Commissioner McDowell wrote about a 2007 avoiding the anti-competitive impact of online managers log on today to create an account. for the first two years. This will include Boston FCC vote on this issue saying, “All of us LocalBroadcastSales.com, this year’s For all the sales guys and gals, Paul Weyland 1-800-471-1875 disclosure of per-spot rate information. The (#7), but not Springfield-Holyoke (#114) or recognized the unique history and practical proposal was quickly dismissed during the FCC Sound Bites event will see a real, live will be back for the first time since 2008. We look forward to putting on an unbelievable Providence-New Bedford (#53). All other realities of the political file requirement and how proceeding. The FCC did include language that speaker! Paul Weyland will be in town to Paul has made a name for himself speaking event in 2012! Be sure to contact the stations will be required to have their files online those contrasted with the history and intent of the suggested it would review the impact of placing present “Think like an Adman and sell like to and working in executive level positions Massachusetts Broadcasters Association for more vISIT US ONLINE AT WWW.MASSBROADCASTERS.ORg by July 1, 2014. general public inspection file rule.” Further, he political rates online after one year. a Madman.” Paul is one of the foremost in the television and radio business. He has information at [email protected]. Job Banks | Member Lists | Legal Information | Everything You Need To Keep Your Station Up-To-Date noted, “The record in this proceeding contains media sales speakers in the country and shown hundreds of organizations how to cut Stations will be required to upload all files ample evidence that posting rate information Not giving up, the NAB filed a petition with the we are very excited to be able to bring him through the confusion of marketing, reach required to be in a public file but not already filed online may cause market distortions, including U.S. Court of Appeals on May 21, challenging back to Massachusetts. Make sure to mark into the hearts and minds of their customers, with the FCC. This includes “citizen agreements, price signaling, which could lead to rates the constitutionality of the order stating the your calendars for Sound Bites, November close more sales, increase their bottom lines certain EEO materials, issues/programs lists, mysteriously rising in some markets, or other rules are “arbitrary, capricious, in excess of the 1, 2012. and keep customers for life. children’s television commercial limits records, unforeseen consequences in other cases.” commission’s statutory authority, inconsistent donor lists for NCEs, local public notice Not enough, you say? Ok, ok. We hear And we didn’t forget you, programmers and with the First Amendment, and otherwise not in you. Apply for a Continuing Education announcements, time brokerage agreements, In a statement from the NAB, spokesman Dennis accordance with the law.” jocks! Valerie Geller will speak concurrently must-carry or retransmission consent elections, Wharton wrote, “By forcing broadcasters to Reimbursement, new to MBA members this with Paul Weyland. Valerie works with joint sales agreements, Class A continuing be the only medium to disclose on the Internet This one’s not going away anytime soon. Stay year. Fill out the application and the MBA broadcasters throughout the world to increase eligibility documentation, materials related to our political rates, the FCC jeopardizes the tuned to the MBA blog and social media outlets could pay up to $500 towards an industry audiences and create powerful News/Talk, competitive standing of stations.” for more updates on this important issue. related seminar, webinar, book, cd/dvd, Information and Personality radio. She college class, etc. etc. More information helps stations, networks and broadcast IN THIS ISSUE online at MassBroadcasters.org. programmers achieve top ratings through risk, originality and creativity. CONTINUINg Paul Weyland Political EDUCATION Sound bites LETTER FROM ADvertising REIMBURSEMENT annual meeting THE EDITOR Rules PROgRAM & mingling OFFICIAL NEWSLETTER OF THE MASSACHUSETTS BROADCASTERS ASSOCIATION Political Advertising Rules –The Basics! The Continuing Education With another political season on the horizon, Frequently asked questions: When can a station refuse to carry political here are a few basics when it comes to political advertisements? Reimbursement advertising on radio and television. Where can you find the laws on political programming? At the very least, within 45 days of primary First, the advertising windows: elections and 60 days of general elections, Program All of these statutes and rules are conveniently commercial radio and television stations must The MBA is well into our inaugural year of its newest member benefit, the • Equal opportunities. A station is obliged contained on the FCC’s website (www.fcc.gov) provide reasonable access to all candidates for Continuing Education Reimbursement Program.
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